VINTAGE

STL is really small. Everyone loves to support local. Once you're in the know and people start saying your name, it's really easy to get momentum and growth. I think it's an awesome place to start a business, run a store, and get your name going because I feel like people's names spread so fast in the city.

ily Kiti took her talents to LIM College in New York to study fashion Due to a disagreement with her Residential Assistant Lily Kiti was kicked out of college and found her way back to St Louis Eight months later while working at a restaurant called Taste COVID-19 shuts everything down Leaning into her original talents Lily Kiti looks inward to bring out something for the girls

During COVID-19 everyone was stuck inside and we were all just down bad The Grocery store, park, that's all you could do Getting dressed is such an essential part of the day. It helps me feel like I’m ready to start my day and that feeling was stripped of us during COVID.

So I started to think about what I could do to excite the girls I wanted to do something to boost your mood and confidence Make you feel like you can still stunt wherever you go, or just be at home So I started to find a lot of lacey pieces, robes, and little lacey body suits you could tuck into your jeans I found a lot of comfy pieces you could work from home in Then at the same time when quarantine would be lifted, you could wear that same piece out Every day just felt the same as being in my house I needed to switch it up, and that's when I released my Quarantini collection.

Finding Your Confidence

I love being me I am truly myself I wouldn’t want to be anyone else. I have one life why not own it and try out different stuff Why not play around? Clothes are meant to play around in and people can be so scared to do something different. Do whatever you feel comfortable with. One piece can have so many moments

HOW HAS YOUR STYLE CHANGED?

It's more refined I’m a little more minimalistic with what I wear I try to keep it very simple I like to accentuate my waist and have my pieces tight on top and loose on the bottom Figuring out proportions is very important and key to doing an outfit the right way So I just pay close attention to what fits my body I highlight what looks good and work on mastering that.

How To Achieve Organic Growth

Don't do something just because someone else is doing it Do it because it fits with your lifestyle and your vibe I know people that have tried to thrift but don't end up keeping up with it because they are trying to do something that they saw someone else do

I encourage everyone to take inspiration from other people but only if it flows with what you're doing You have to be consistent and patient because growth doesn’t happen overnight That first thousand dollars of sales will take some time Just be honest and don't try to put on a facade

Everyone is so different in this world and has so much to offer Be funny, be yourself You will thrive if you just do you and don’t try to be like someone else

O R G A N I C G R O W T H