The Standard 29th Anniversary Sect D

SECTION D FEBRUARY 29, 2016

DRIVING THE CHANGE incisive credible transformation issues

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ANNIVERSARY visionary SPECIAL

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vision hard-hitting defining

Visionary story editorial

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balanced Philippines opinions credibility scoop

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29th Anniversary editorial@thestandard.com.ph

&K D LU PD Q · V 0 H V V D J H

W

E are on the brink of a major change: One that will affect our nation for the next six years at least. Whether the change will be positive or negative will depend on what we all decide to do today what we focus on, what we support, what we embrace, what we reject.

Will we, as a people, be swayed by personalities or focus on issues and policies? How will we vote? Or more precisely, who will we vote for if we vote at all?

No doubt the information we get greatly influences what we decide to do. And that is where The Standard comes in.

For the last 29 years, The Standard has been at the forefront of change. It has served as witness, documenting the transformations and trends as they occur. It has heralded change, taking the information at its fingers and projecting what will or could be. And in many instances, The Standard has driven this change, causing people to sit up, take notice and act on many issues that affect our existence.

Last year, we came out with several breaking and exclusive stories that stirred a hornet’s nest like the Mamasapano tragedy that made people feel sorrow, shock, anger. Mamasapano was a disaster that caused people to sit up and take notice of an issue that previously was quietly slipping by: the proposed Bangsamoro Basic Law or BBL. Our reportage also led people to take a closer look at

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other important issues: the state of our leadership, the state of our military and uniformed services, and more.

The changes we have made primarily embracing digital technology became a driver for other changes, in the way people receive news and opinions that influence their beliefs and dictate their behavior.

Late last year, our Visionary Awards brought attention to people around us who, through the power of a vision, are quietly doing the things that still need to be done, away from the limelight, mostly unnoticed by the popular media. We told stories of these visionaries and how they are changing the lives of those around them, and we will continue to tell their stories.

The core of The Standard has not changed. We will always be about news, opinions and information. We will always be about offering insightful views and informed perspectives that will help guide and drive the kind of change that will be of value to the people.

To all our friends, supporters and readers, we thank you for being with us all these years, in celebrating yet another milestone in our journey. Together, let us continue to be the change that this country and our people need.

PHILIP G. ROMUALDEZ Chairman

E OLV K H U · V 0 H V V D J H

3U H V LG H Q W · V 0 H V V D J H

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E are adding another year under our belt. At 29, we can say we have gone through a lot.

The year before, in particular, was an interesting time. Through it all, we have stayed the course and never once lost sight of our vision to produce a good newspaper for our loyal readers and supporters. The highs and lows that chronicle our past have in fact made us more conscious of our reason for being and, for good measure, helped us be still positive about the future fraught with uncertainties and challenges.

The newspaper business is undergoing transformation at breathtaking pace. In just over a decade, the internet has changed, and dramatically, the news and information landscape. Not only has it cut down barriers; it has also given unbridled freedom to netizens on how and when to source and use data. This brought about the profusion of new technology devices to piggyback on the exponential growth of the web market and the introduction of innovative ways to monetize the many facets of digital media.

The situation has weighed heavily on legacy newspapers already saddled by high cost of printing and declining readership and revenue. Their traditional pull is no match to the aggressive digital magnet. Yet ironically, it is the shrinking part of newspaper—print—that continues to foot the bill to this day, while its much-vaunted growth side—digital—contributes a puny portion to the total revenue pie. This paradox has not been lost on many in the industry, causing them to take a pause to figure out how to proceed at this stage of digital transition.

It is against this backdrop that The Standard marks its 29th anniversary. It stands at a crucial crossroad where hard choices must be made: mainly, on what form the paper should best evolve to be relevant in this wired world. Whatever it is, it will be an entirely different specie from the traditional newspaper business ñ information portals, social media. But what is clear to us this early is that the evolving model will have to incorporate the values of professional journalism in the newsroom, all the more reason amid the frenzy of citizen journalism online. As one study aptly puts it, “although daily journalism may be losing its economic foundation, it has not lost its justification.”

And so at 29, The Standard continues to find ways to innovate and to set itself apart in the local industry setting dominated by mediocrity and banality. Last year we made the bold move to shift from a broadsheet to its current tallboy format and plunged into digital domain with an eye for integrated operations in online and offline. As in any life-changing event, not everything is achieved overnight. Admittedly, our goals are still a work in progress. Then again, our ability to bring them to fruition is only limited by our own resolve to succeed in the Digital Age.

ROLANDO G. ESTABILLO Publisher

N 2015, The Standard embarked on a journey that many said was quite ambitious, as we set about to carve a path that would steer us towards the direction we wanted to take. We made changes that we believed were necessary, and at the forefront of it was technology that would drive the dynamism that was coursing through the paper.

Technology, after all, is the great equalizer the tool that has been leveling the playing field in the last several years, giving smaller outfits the leverage to create innovative, groundbreaking content that could be distributed to a wider market and reach a bigger audience that is not limited to the local market but the rest of the world. Thanks to technology, it has become easier for smaller players with limited resources to compete with the big guns on the same space and give them a run for their money, so to speak.

We at The Standard knew that we have to embrace technology for us not to be left behind and run over by a rapidly changing world, with audiences becoming more aware, more sophisticated, more empowered and more opinionated. And we would like to think that we have stepped up to these changes, boosting our online content not just on our website but on social media. Rather than passively waiting for readers to come to us we reached out and went to where they are.

More importantly, too, we allowed the discussion to become interactive and make it a two-way process, where readers are allowed to express their viewpoints and exchange ideas even challenge the content. In that sense, we engaged in a conversation with our readers, and we heard what they have to say.

We also started The Standard Talks, a round table discussion about pressing issues with key opinion leaders and experts acting as resource persons, engaging audiences in real time through live streaming.

These changes have enabled us to go far and beyond our base delivery not only of current news and opinions, but other areas of interest as well. As a result, we have now a bigger percentage of a younger audience, which is just as well since a high percentage of our population is made up of the youth.

And we have seen the results. Last year, the Rotary Club of Manila the oldest and most prestigious Rotary Club in Asia conferred on us, The Standard, the 2015 Newspaper of The Year Award. This was in recognition of The Standard’s exclusive, groundbreaking stories, hard-hitting editorials and forthright, thought-provoking opinion columns. We dared to be different, as seen in our new innovative format as the country’s only tallboy-sized daily with an interactive digital platform.

The saying goes that in this world, only change is constant, but at The Standard, we know there is another constant the fact that as the changes come, we, The Standard, will be there, not just as passive participants documenting and reporting on the things happening all around us, but driving these changes that we know will come.

ARNOLD C. LIONG

President & Chief Executive Officer

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29th Anniversary editorial@thestandard.com.ph

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the pastP 126,504.00 year, this newspaper has undergone a transformative P 94,878.00 shift with more purposive editorial Pforce, 63,252.00 cuttingedge technology, and the seamless Pintegration of 31,626.00 platforms. We realized the need for fast, tactile,

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A transformative shift with more purposive editorial force, cutting-edge technology, and the seamless integration of platforms

FOR 29 years, The Standard has thrived in a highly competitive industry by tackling important issues with intelligence and truth.

This newspaper has gone through many changes over the past three decades. It’s changed hands and changed its name. Itís confronted the new challenges presented by niche papers, broadcast television, and 24-hour news channels. But the most exciting changes are happening right now. In the digital age, the Internet

and mobile technology are constantly transforming the way readers seek and consume news.

Alerts and notifications deliver breaking news to smartphones in real time.

Blogs, social media feeds and messenger apps allow people to share what they think about the news that’s most important to them. Algorithms push the most discussed and most viewed stories to the top of a user’s feed. Aggregators customize the news

experience by gathering content from a mix of online sources around the world.

With so much information at our fingertips, it’s easy to get caught up in the most controversial or buzzed about stories and lose sight of what’s relevant.

Our minds crave novelty and distraction, and the ease of accumulating and sharing information through mobile devices is changing behavior in ways that previous generations

PHILIPPIN

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The world, as it is, is not perfect. But there are people who are changing it every day.

“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupéry

These are the visionaries. The people who imagine the world as it should be, and are doing everything they can to ensure this world changes – little by little – into something better. One field at a time. One area at a time. One person at a time.

We are a country powered by vision. It is what created a small group of islands into an independent sovereign state. Vision is what turned small businesses into the conglomerates we know today. It is what turns talent into performances that bring the world up on its feet.

M through O N D AYthe : Fclarity EBRU R Y vision, 2 9, 2fueled 0 1 6 by passion, are able Visionaries. People who, ofAtheir to create change that makes life better for those around them.

29th Anniversary These are the people we are honoring with The Standard Visionary Awards. They include students. Chefs. Housewives. A retired harbormaster. OFWs. And more.

original content that’s accessible, in-depth, and presented in a relevant and compelling way. With the print edition’s compact tallboy format, we have changed the paradigm with the way we deliver the news. The visually rich stories and sharp, concise writing empower readers to form their own opinions and take a stand.

With augmented reality, videos, and live streaming, technology adds an interactive layer to the life of the paper online. Our website thestandard.com.ph is visited daily by hundreds of thousands of unique users from all over the world, many driven from referral links on social media feeds and mobile messenger apps. We hope to inspire the ideas that drive change with active participation in both online and offline communities.

VISIONARIES DRIVING THE CHANGE WE NEED A country on the brink of change needs individuals whose actions motivate us to look beyond ourselves to envision a better world. On December 4, 2015, we launched The Standard Visionary Awards, an annual celebration of creative, innovative, dedicated, and compassionate visionaries who are taking a stand and changing the world to help the people around them.

Among the 21 agents of change The Standard recognized were Charie Villa, a citizen journalist whose social platform Tao Po! gives citizens a space to demand better service from companies and government leaders; Aisa and Raphael Mijeno, siblings who invented a lamp that runs on salt water and metal; QuintinPastrana, a literacy advocate whose Library Renewal Partnership has built over 100 libraries; Kevin Lee, a social entrepreneur whose A Single Safe Drop of Water program works to deliver safe water to poor communities; and Jaafar Kimpa, who travels to far-flung regions of Mindanao to register undocumented Muslims and give them the rights and benefits they deserve as Filipino citizens. By sharing their stories we hope to bring attention to their causes and help them continue to drive the change they envision—and inspire others to be visionaries in their own ways.

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And into the future, it is still vision that will turn the Philippines into what it could be: a country of peace, progress and prosperity. We have heard of big names in government, industry, education, science and technology, business and more who have helped this country achieve milestones and are driving it forward.

editorial@thestandard.com.ph They are people who are driving the change we need to see in our country. Showing us a clear picture of how things could be, and should be.

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29th Anniversary editorial@thestandard.com.ph

The Standard was named Rotary Club of Manilaís Newspaper of the Year for its hardhitting, crucial, and fair reporting, as well as innovations in format as the countryís first tallboy-sized daily and its interactive digital platform

RECOGNITION Our fresh perspective and willingness to take a stand received recognition at the Rotary Club of Manila 2015 Journalism Awards. The Standard was named Rotary Club of Manila’s Newspaper of the Year for its hard-hitting, crucial, and fair reporting, particularly for the scoops and exposés on the participation of resigned Philippine National Police chief Alan Purisima in the Mamasapano incident and alleged payola to guarantee the swift passage of the proposed Bangsamoro Basic Law (BBL). The Standard was also recognized for innovations in format as the country’s first tallboy-sized daily and its interactive digital platform.

Powered by our strong editorial team and supported by the integration of our online and offline platforms, we have transformed the way our readers experience and consume information in a way that is more powerful, more intuitive, and ultimately more important to them. By delivering concise, visually rich, engaging stories with a clean design and strategic, relevant online presence, The Standard finds its audience where they are and connects with people who share its vision for change.

Our quest for innovation doesn’t end with the printed word. We will stay true to our mission of fair and fearless journalism by using our strengths to effect change beyond new formats and channels. The spirit of the revolution lives on within the pages of The Standard, a newspaper that delivers the news without sensationalism and allows the voices clamoring for change to be heard through fearless editorial writing. The Standard will continue to define the news by empowering readers with in-depth reporting that shapes informed opinions. It will cut through the clutter to deliver everything our readers need to take a stand on important issues and move forward together in the direction of meaningful transformation.

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29th Anniversary editorial@thestandard.com.ph

THE STANDARD LOYALTY AWARDEES OF 2016 Defining loyalty through unwavering service

FOR the last 29 years, The Standard has remained steadfast in providing incisive news and insightful perspective to the Filipino people. As we celebrate our anniversary this year, The Standard would like to recognize to the men and women who have been with the company for many years. Here are The Standard’s unsung heroes who have helped us to be where we are today.

10 Years of Service JOAN VELASCO Advertising/Marketing Administrative and Marketing Services Supervisor Hire Date: Feb 20, 2006 Joan has been with the Marketing and Advertising Department since 2006. She was hired by the Kamahalan Publishing Corp (KPC) as a Probationary Marketing Assistant and was regularized on August 20, 2006. In October 2008, she was promoted to Admin Services Supervisor for Advertising and was promoted as Administrative and Marketing Services Supervisor in April 2011.

10 Years of Service ADELLE LIEZL CHUA Editorial - Central Desk Sr. Deskman Hire Date: Oct 1, 2006 Adelle has been with the editorial department since October 1, 2006. She was hired by KPC as Deskman and was regularized on April 1, 2007.

She was promoted as Senior Deskman on April 16, 2015.

10 Years of Service LINDA APALISOK Editorial - Art/ Layout Section Layout Artist Hire Date: Sept 11, 2006 Linda has been with the editorial department since July 10, 2006, as a contractual employee. She was appointed to probationary status on September 11, 2006 and regularized on March 11, 2007.

10 Years of Service ALFONSO MARIA CONSTANTINO Kagitingan Printing Press Inc. (KPPI) General Manager Hire Date: March 13, 2006 Fondly called “Sir Chito” he has been with KPC as HR Manager for almost 9 years. He was hired by KPC on March 13, 2006 and was regularized on June 16, 2006. Early in 2015, he was transferred and promoted as General Manager of KPPI. 15 Years of Service BENITO BERON Kagitingan Printing Press Inc. (KPPI) Production Helper Hire Date: March 1, 2001 Benito was hired as a production helper in March 2001, and has maintained the same position in the company for the past 15 years.

20 Years of Service FERNANDO BAUTISTA Editorial - Central Desk Editorial Assistant Hire Date: Sept 2, 1996 Fernando has been with the editorial department since September 2, 1996. Hired as a copy monitor, he was recommended for the Editorial Assistant Position in 1999.

given the role of Provincial Sales Supervisor.

PAQUITO TORRIJOS Finance - Credit and Collection Asst. C&C Manager Hire Date: Jan 31, 1991 Paquito started with the accounting department as an accounting clerk in 1991, and was promoted as Junior Accountant in 1992. He became a staff assistant in 1994, but was transferred to the Credit and Collection Department. He was promoted as the Internal Credit and Collection Supervisor in 1998, and became Credit and Collection Manager in 2005.

25 Years of Service ROBERTO ESGUERRA JR. Finance - Cash Department Cash Custodian Hire Date: June 25, 1991 Roberto started in the Circulation Department as Field Representative. In December 1991, he was re-assigned to the Credit and Collection Department as a Collector. He was promoted as Cash Custodian in 1994.

25 Years of Service CESARIO MASANA Circulation —Provincial Sales Supervisor Hire Date: June 27, 1991 Cesario started as a field representative in 1991 under KPC. He eventually became a Sales Representative in 1992, a Collector in 1993 and was promoted as Senior Collector in 1995. In 2012, he was

25 Years of Service RODRIGO SAPITULA Kagitingan Printing Press Inc. (KPPI) Press Leadman Hire Date: April 15, 1991 Rodrigo started in the company as a press helper. In July 1995, he was promoted as Senior Press Helper, and eventually became a Press Leadman in July 2004.

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20 Years of Service JOSELITO DELOS REYES Kagitingan Printing Press Inc. (KPPI) Press Leadman Hire Date: March 12, 1996 Joselito started in KPPI as press operator in 1996. He was promoted to Senior Operator in 2000, and was promoted as Press Leadman in June 2004.

20 Years of Service FERIEL AGUSTINES Online/ Digital IT & Network Systems Administrator Hire Date: March 20, 1996 Feriel was hired as a Junior IT/CIS staff in March 1996. He became the IT/MIS head in 1999. His title and position was changed to Network and Computer Systems Administrator in 2012, and in early 2015, his job title was updated to IT and Network Systems Administrator

25 Years of Service JUANITO BUENTIPO Kagitingan Printing Press Inc. Purchasing and General Services Manager Hire Date: July 17, 1991 Juanito was a Field Representative in the Circulation Department from July 1991 to 1992. He was then transferred to the Credit and Collection Department as Collector from December 1993 to January 1995. He was promoted to Senior Collector in October 1995, and was again promoted in July 1998 as External Credit and Collection Supervisor. After being re-assigned to the Circulation Department as a Purchasing Specialist in 2005, he was promoted as Purchasing and General Services Manager in May 2008.

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