MILO utilizes power of tech with Digi Dash

NESTLE MILO recently launched the MILO® Active Pilipinas last January to get the nation back into sports and from couch to court through various sports programs and activities such as the National MILO Marathon and the MILO Sports Clinic.

BMX Park on Sunday.

“With the success of this year’s Asian BMX championships, Tagaytay City is declaring its bid not only for the continental championships but also for the UCI World Cup in 2025,” said Tolentino, who’s also the mayor of Tagaytay City.

More than 200 athletes and officials from nine Asian countries—including riders as young as 9 years old who competed in the Challenge events— converged for the three-day championships that was the last qualifier for the cycling discipline for the Paris 2024 Olympics.

For the country to host the World Cup, Tolentino said the current BMX track has to be modified.

“Innovations on the current BMX track would be implemented, especially on raising the start ramp from its present 5-meter height to the world championships and World Cup standard of 8 meters,” he said.

Plans to build a V-shaped start ramp— 5 meters and 8 meters—would be implemented soon, he said.

PH’s reserve players key Gilas Women’s U16 title romp

By Peter Atencio

RESERVE players, led by Fil-American point guard Nevaeh Smith, provided points for the Gilas Pilipinas Women’s National Team as they fended off Iran, 83-60, on Sunday evening (Monday morning in Manila) and claimed the crown in the the FIBA U16 Women’s Asian Championship 2023-Division B in Amman, Jordan.

The 5’3” Smith, who is from Los Angeles, California, went on to finish with 21 points, spiked by five crucial triples in helping the Filipinas get promoted to the tougher Division A.

Aside from on-ground activities, MILO® partnered with Meta and utilized the power of technology with its first-ever gamified augmented reality filter, Digi Dash, allowing Filipinos to continue their sports journey using their mobile phones anytime and anywhere. MILO® Marathon Digi Dash is the first in Nestlé to activate an augmented reality filter requiring full body movement— making the experience close to reality. This campaign has reached over 40M Filipinos across digital platforms.

Engaging over 500,000 Filipinos with a collective running distance of 20,000 kilometers, allowing anyone to get into sports and run their own “marathon” with the use of any smartphone.

A Unique and Gamified MILO® Marathon Experience for Everyone

The MILO® Marathon Digi Dash filter incorporated gamification and social media, making sports more interesting and inviting for kids to participate in, with the help of their parents. Users are challenged to outrun the virtual persona of renowned coach Rio, promoting not only physical movement but also engraving a sense of perseverance and grit to kids at a young age.

“But hosting the Asian championships and the World Cup would have to be in the first five months of the year when the rains—and the Tagaytay fog—are scant,” he said.

The ACC and UCI officials—as well as foreign commissaires—were all praises of the track and the organization of the championships and agreed in principle on Tolentino’s proposal for 2025.

Onkar Singh said he expects more Asian countries to take part in 2025 as he witnessed first-hand the high standard of the track as well as the efficiency of the local organizing committee.

A UCI World Cup of BMX attracts no less than male and female riders from no less than 40 countries.