as new governance,

Leadership Brand

PRESIDENT Ferdinand Marcos Jr. has ordered the adoption of a new brand of governance and leadership campaign characterized by a "principled, accountable and dependable government."

In a three-page memorandum circular dated July 3, 2023, the President also approved the “Bagong Pilipinas” (New Philippines) logo.

Mr. Marcos directed all national government agencies, including governmentowned or controlled corporations (GOCCs) and state universities and colleges (SUCs), to adopt the "Bagong Pilipinas" campaign in their programs, activities and projects.

"Bagong Pilipinas is the overarching theme of the administration's brand of governance and leadership, which calls for deep and fundamental transformations in all sectors of society and government, and fosters the state's commitment towards the attainment of comprehensive policy reforms and full economic recovery," read the memorandum.