Innovator boosts SMBs’competence

REMOTE communications and IT provider

GoTo is keen on expanding its footprint in the Philippines to onboard small and medium businesses into the expanding scope of digital economy where hybrid and flex work arrangement is now a daily routine in the continuously evolving workspace. offer what we call an all-in-one solution for unified business communications, and also IT service management. These worlds are sort of colliding, coming together in our product sets,” he says. and in the Philippines, is GoTo IT service management tool called GoTo Resolve and GoTo Rescue. GoTo has over a thousand clients in SEA and a couple of customers in the Philippines who have become long-time partners.

In the Philippines, or in any part of the world, SMBs are faced with the dilemma to sink, swim or adopt a communications and IT solution that befits their work environment, scope and short and long-term goals, says GoTo Asia Pacific vice president Lindsay Brown. He says the best option, always, is to give SMBs access to the most relevant tools and the best pricing in the market, which is what GoTo is all about.

“Supporting people out of office is certainly something that’s been in our DNA. We have a good network partner in the Philippines,” he says. GoTo’s solutions have been in market long before businesses start to digitize. Brown has been with GoTo for over 10 years, back when it was still a single, proprietary suites of solutions created by Citrix—a workspace software company that delivers technologies for better offsite and work-anywhere solutions.

“So you may have heard of brands like GoToMeeting, GoToWebinar, GoToTraining and so on. We also acquired a cloud telephony solution which is now called GoConnect, which brings together, not only telephone but sort of think beyond the dial tone. And then over time, we also had some remote support and remote access products that were part of the company way back,” he says.

Brown says tracking the footprint of GoTo in the Philippines, the solutions software company reported 65-percent revenue growth and 30 percent on customer growth on its IT support group portfolio, while channel growth was 40 percent, mostly focused on the ITSG portfolio.

Businesses, nowadays, are aware of what they want and have clear idea of what they need in terms of business

Small businesses in the Philippines, typically with around 30 to 50 employees, may not have the capability to have an IT professional as part of their organization. This where GoTo steps in to support a client’s IT network from mobile phone software needed to engage customers to desk top computers and even POS functions and back-end functions like storage and inventory.

“As the employer, you’re going to make sure that your employees are secure, their devices are up to scratch. That they’re all working, patched and operational with capabilities to engage customers with brands within the hybrid environment. This whole new way of customers engaging with the brands online is way more complex. But what we want to ensure is the safety of clients from risks and their business up and running secure,” Brown says.

Citrix’ merger with Log-

MeIn created a new set of GoTo product line offering the best packages to small and medium businesses, as well as large, entrenched companies. The software firm offers both communication products and remote IT products.

Brown has been with GoTo for over the busi nesses, compa products acceler these solu way, most of the products to tailor fit to the stream

“We know the past few years have accelerated adoption of various technologies, but certainly for us, these technologies have been around for quite some time. With LogMeIn, you can see already video conferencing and other solutions way, way back. We’ve evolved most of the products to tailor fit to the specific needs of businesses. So that’s how we can help companies streamline IT operations. But we’re quite unique in the respect that we