‘TraDigital’ entertainment company unveils ambitious plans with diverse array of content

By Angelica Villanueva

IN CELEBRATION of its first anniversary in the industry, KROMA Entertainment promised to produce a vast array of more interesting content across its distinct brands, reflecting its innovative commitment to blending traditional and digital (“TraDigital”) entertainment.

Within a year, KROMA Entertainment has proven its position as a gamechanger in its respective industry with the success of its projects both locally and globally. Its unique focus on ‘tradigital’ entertainment has led to the creation of highly anticipated projects that resonate with a diverse audience.

These projects have not only engaged local viewers but also earned international recognition, solidifying KROMA’s status as a rising powerhouse in the global entertainment industry.

Among KROMA’s brand that is set to roll out projects this year is ANIMA that pioneers in crafting compelling narratives with a series of riveting new movies and shows. The lineup includes the heartwarming film Love on a Budget starring Charlie Dizon and Carlo Aquino, the enchanting coming-of-age series Marahuyo Project and the modern love story Reset U/I starring Enchong Dee and Alexa Ilacad Cinemalaya audiences are in for a treat with touching narratives such as When This Is All Over and Rookie

Coming soon are the endearing Happy Crush, the hilarious I am Big Bird, thrilling series How to Cheat Death and the unscripted Direk to the Top

On the other hand, ANIMA Pods will produce two new podcasts in partnership with co-brand NYMA, Anyare Saeyo, hosted by actress and K-content queen Kristel Fulgar and her best friend Moy, and Home Buddies, the Podcast with Home Buddies founder Mayora Frances Cabatuando

ANIMA pods will also host the groundbreaking initiative Hear For It, the first-ever Podcast Festival in the Philippines this September 2023.

As for KROMA PubCo, the brand is set to launch new video IPs that explore interests of the youth audiences. Wonder, the style and culture plat- form that just celebrated its 5th year, promises a fresh perspective on dating and relationships, while FreebieMNL offers an intriguing glimpse into the glamorous lives of local celebrities. Also, keep an eye out for Sneak Peek from Complex Philippines.

Co:Lab, under KROMA PubCo was launched as a creative agency and community aggregator that focus on brands’ stories and explores innovative ways to tell them using the lens of media specialists and communication solutions by digital publishing experts.

Co:Lab offers content strategy and management, photography services, and community management, among others. NYMA, KROMA’s talent management agency, is thrilled to introduce its newest talent, TikTok star and Lumpia Queen Abi Marquez, whose viral cooking videos on social media are redefining food content creation in the country. Lastly, watch and win platform, PIE celebrates its first year with an exciting new season and new shows such as Ogie Diaz’s Kung Saka-Sakali, Charlie Dizon’s Mga Kuwento ng Dilim, Angeline Quintos’ TCO: Kakatacute, and Melai Cantiveros’ Ur Da Boss PIE is also set to celebrate its Grand PIEniversary with exciting events and