YoungLIFE Mixing street culture, art, food, and drinks in one night

By Patricia Taculao

WHEN Filipinos get together for a drink, there will be a celebration with music, good food and beverages, and enjoyable company. After all, no inuman session would be complete without pulutan (bar snacks) and karaoke.

Seeing the vibrant culture of the Philippines, Alfonso Brandy brought together street culture, art, music, and drinks at Alfie Alley, held at The Pop Up Katipunan in Quezon City last April 15, 2023, Saturday, to thank its loyal customers.

Having been in the Philippines for more than 20 years to date, Alfonso Brandy has always been known for its premium ingredients and imported quality. Made from the finest grapes of Spain’s La Mancha region and aged in the largest single bodega in Jerez, Alfonso Brandy has made its way into more Filipino homes and now expanded its market, dubbed “ang tropang Alfie.”

The brand offers something for everyone, whether a light blend suitable for those who want to enjoy casual drinks or a rich, savory option perfect for those who prefer more potent flavors. Alfie Alley aptly highlighted the diverse choices, allowing guests to relish the brandy neat, on ice, or with mixers.

Branded as its first-ever street culturethemed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good music as they sip on Alfonso Brandy. Showcased were the three Alfonso Brandy variants in their respective sari-sari-store-inspired booths, which also had their limited edition

Sales and Marketing Director of Montosco Inc. Lauren Tanganco (center) with Alfie Alley host Alex Diaz (rightmost) and street artist Dennis Bato merchandise and games for guests to enjoy.

Over at the Alfonso Light Booth, guests happily snapped pictures at the Alfie Alley