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Corporate Philanthropy: CSR champions of today -- MS 32nd Anniversary

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32nd Anniversary

Corporate Philanthropy CSR CHAMPIONS OF TODAY

E N V I R O N M E N T

A balance between economy, ecosystems

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HROUGH the years, companies have been rallying for environmental sustainability through activities that promote growth without compromising the environment.

From shifts in manufacturing practices, handling wastes properly, to promoting green energy, corporations have realized the importance of taking care of the environment from which they gather most, if not all of their valuable natural resources essential in their business. With the constant industrialization that comes with progress, there’s no denying that environmental sustainability is particularly challenging. But many companies are at the forefront of keeping the environment intact, hand-inhand, certainly embodying the mantra of growing their business beyond profit. That’s why there is a particular focus on Corporate Social Responsibility programs directly involving the environment. These days, businesses and industries reach out to the community that surrounds them, believing that social responsibility is an ethical framework, a duty to perform so as to maintain a balance between the economy and the ecosystems. We may not be aware of it, but CSR pertains not only to businesses, but also individuals whose any action impacts the people of the community and the environment. As CSR Champions, Manila Standard likewise strives to pursue programs for the environment. In fact, our yearly Adopt-A-Tree

program is one such example. Manila Standard, sees it fit, that as a company involved in the print industry, giving back to mother nature should be a primordial duty. Read on to know more about institutions, companies, or groups much like Manila Standard that care so much for the environment. Peter Paul Duran


SM BY THE BAY CLEANUP DRIVE. Aimed at engaging the community to save the environment, this cleanup drive was held in partnership with the DENR, Pasay City Environment Office, ICC-PH, Maynilad, Philippine National Red Cross, and Philippine Coast Guard.

Cleanup

By MJ Blancaflor

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HILE coastal cleanups are considered band-aid solutions in reviving bodies of water, these are still deemed as prerequisites in raising awareness on the importance of restoring our rivers and bays.

initiatives for Pasig River and Manila Bay That is why private firms and government agencies have launched various cleanup drives for major bodies of water, especially in the country’s capital. One such example is Pasig River, which used to be an important transportation route and water source in Metro Manila. Let’s take a look at some of the activities which aim to help in Pasig River rehabilitation: ● Sagip Estero, Balik Sigla Project. Launched by Maynilad Water Services Inc., it seeks to improve the water quality in tributaries leading to Pasig River. The esteros involved are Estero dela Reina, Estero de Sunog Apog, Estero de Magdalena, and Estero de Concordia. Maynilad has partnered with the Metropolitan Waterworks and Sewerage System (MWSS), Pasig River Rehabilitation Commission (PRRC), the local government of Manila, and the Department of Environment and Natural Resources (DENR) for this project. ● Lakbayan Water Trails. Headed by Manila Water, it is a free half-day educational tour which gives the participants an insider’s look of Manila Water treatment facilities, where raw water is treated to become potable and safe for drinking. There is also an actual sewerage treatment plant where used water is treated before returning it to the rivers. Over the years, Lakbayan has accommodated participants from NGOs, government agencies, LGUs, and private companies. ● Estero Blitz. It is the annual flood mitigation activity of Metro Manila Development Authority (MMDA) aimed at de-clogging and cleaning up the waterways such as creeks and esteros. ● #Salikalikasan. Hosted by the Philippine Coast Guard Auxiliary (PCGA), it is cleanup drive in cooperation with government and private organizations which help revive Pasig River. ● Estero dela Reina Cleanup. To celebrate last year’s World Water Day, an inter-agency cleanup drive headed by PRRC was carried out at Estero dela Reina, one of the major tributaries of Pasig River. ● Bayaning Kalikasan: GDPESPRRC Cleanup Drive and Environmental Advocacy Campaign. It is a joint effort of the PRRC, Gen. Gregorio Del Pilar Elementary School (GDPES), PCGA, Maynilad, American Association of the Philippines (AAP), and City

of Manila. The cleanup drive was also joined by 200 volunteers comprised of students, faculty members, as well as partners in the government, NGOs, and private sector last Nov. 30. ● Blockchain technology. The PRRC and cryptocurrency startup Cypher Odin have joined hands to save the Pasig River using Internet-of-Things (IoT) and blockchain technology by linking their networks to share and exchange data vital to the restoration of the 25-kilometer river. Equally besieged by environmental degradation is Manila Bay. Here are some of the initiatives directed to restore its pristine waters: ● SM By the Bay Cleanup Drive. Aimed at engaging the community to save the environment, this cleanup drive was held in partnership with the DENR, Pasay City Environment Office, ICC-PH, Maynilad, Philippine National Red Cross, and Philippine Coast Guard. ● The Manila Bay SUNSET. It is Landbank’s flagship corporate social responsibility program for the environment. Since 2003, Landbank has been organizing annual cleanup activities, dubbed as “Linis Lakad para sa Manila Bay Campaign” during its anniversary celebrations in August. Each year, more employees volunteer to help clean the Manila Bay together with other project partners. ● Coop’s Walk for Manila Bay Cleanup. The Cooperative Union of Taguig and Pateros in coordination with Cooperative Development Authorizty– Manila Extension Office (CDA-MEO) spearheaded Manila Bay Cleanup, a kick-off activity in the observance of Coop Month Celebration held last October. ● Student-participated cleanup drive. Thousands of college students last August trooped to Roxas Boulevard to join the two-hour cleanup drive of Manila Bay. Organized by Global Peace Foundation Philippines, the activity was joined by students from Polytechnic University of the Philippines, Technological University of the Philippines, Eulogio “Amang” Rodriguez Institute of Technology, San Beda University, National University, San Sebastian College, and University of Makati. ● Manila Bay Cleanup Drive. It is part of the MMDA’s 43rd anniversary celebration last November, where 200 street sweepers cleaned the bay.


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Mindful Mining By Kyle Gabrielle Ureta

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INING has always been a business full of risks. A mine may not yield enough resources to maintain a business, malpractice and carelessness can lead to mines collapsing or causing landslides and accidents. And one of the biggest impacts the mining industry has had on the country is on the environment.

For the longest of times, indigenous and environmental groups have pushed strongly for change in the way mining corporations run their business. It wasn’t until around 2016 that real changes have started happening both from the government’s stance on the issue and from the mining companies themselves, and early 2018 saw

the mining industry making promises to adhere to more responsible and environmentally safe mining. This is important not just to the environment but to the economy. The Philippines is the world’s biggest supplier of nickel ore, copper and gold. Safe and responsible mining will not only ensure the survival of nature but Philex Mining photos


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Samsung Electronics to replace plastic packaging with sustainable materials S

AMSUNG Electronics Co., Ltd. announced that the company will start taking steps this year to replace plastic packaging materials with paper and other environmentally sustainable elements.

From the first half of 2019, the packaging used currently for Samsung’s products and accessories – ranging from mobile phones and tablets to home appliances – will be substituted with environmentally sustainable materials like recycled/bio-based plastics and paper. To revamp product packaging, Samsung Electronics has formed a task force involving design and development, purchasing, marketing and quality control for innovative packaging ideas. For mobile phone, tablet and wearable products, Samsung will replace the plastic used for holder trays with pulp molds, and bags wrapping accessories with ecofriendly materials. Samsung will also alter the phone charger design, swapping the glossy exterior with a matte finish and eliminating plastic protection films, reducing the use of plastics. The plastic bags used to protect the surface of home appliances such as TVs, refrigerators, air conditioners and washing machines as well as other kitchen appliances will also be replaced with bags containing recycled materials and bioplastics, which are respectively made from plastic wastes and non-fossil fuel materials like starch or sugar cane. Regarding paper, Samsung will only use fiber materials certified by global environmental organizations like the Forest Stewardship Council, Programme for the Endorsement of Forest Certification Scheme and the Sustainable Forestry Initiative for packaging and manuals by 2020. “Samsung Electronics is stepping up in addressing society’s environmental issues such as resource depletion and plastic wastes,” said Gyeong-bin Jeon, head of Samsung’s Global Customer Satisfaction Center. “We are committed to recycling resources and minimizing pollution coming from our products. We will adopt more environmentally sustainable materials even if it means an increase in cost.” Under the company’s circular economy policy, Samsung Electronics has set a mid-term implementation plan to only use paper packaging materials certified by forestry initiatives by next year. By 2030, Samsung aims to use 500 thousand tons of recycled plastics and collect 7.5 million tons of discarded products (both cumulative from 2009).

Under the company’s sustainability policy, Samsung plans to minimize and replace packaging with environmentally sustainable materials

of the business itself. For irresponsible and destructive mining will only lead to self-sabotage. Responsible mining benefits everyone in the long run. During the 65th Annual Mine Safety and Environment Conference by the Philippine Mine Safety and Environment Association (PMSEA) late November of 2018, PMSEA president Walter Brown expressed the Association’s goals to increase efforts in creating a better and more environmental mining industry. Various mining companies have CSR programs focusing on preserving and protecting the environment. Companies like Apex Mining Co., Inc. and the Philex Mining Corporation take care of the surrounding environment where they operate. In addition to fully complying with the government’s environmental rules and regulations, mining companies also partake in Tree Planting and Reforestation Projects. These mining companies also conducts regular monitoring and maintenance on its tailings embankment facility in accordance with the government’s standards and to ensure that it has no adverse effects on nearby communities or any local body of water. Philex Mining also regularly monitors the air and water quality of areas they operate in to ensure that they are doing the least amount of harm possible to the environment. The Philex Mining Corporation in particular have reforested more than 2,800 hectares of the Padcal Mine with some eight million trees with a

survival rate of 90%. They also have the Bulawan Project, where they were able to reforest 26.42 hectares with total dispersal of 23,811 Mangium seedlings. They aim to minimize their company’s adverse environmental impact, to comply with the appropriate legislations and requirements, and to promote environmental awareness. Furthermore, Filminera Resources Corp. and Phil Gold Processing & Refining Corp are both part of the Masbate Gold Project (MGP), which helped the town of Aroroy, Masbate grow into a socio-economically successful town. The MGP created over 1,600 jobs and embarked on a mangrove reforestation project in eight coastal barangays of Aroroy town with the help of the locals. Nickel Asia Corporation, the Philippines’ largest producer of lateritic nickel ore and one of the largest mining corporations in the world, have an Environmental Protection and Enhancement Program (EPEP) for every mining site they own and use. The EPEPs goals include reforestation and rehabilitation of mine disturbed areas, construction and/or maintenance of environmental facilities, solid and hazardous waste management, air and water quality monitoring and preservation of downstream water quality. Plenty of other mining companies have similar projects, helping build communities and rebuild natural sectors in and around where they operate. Responsible mining might as well be the hottest trend in the mining industry, and is looking to continue to be the standard throughout the country.


32nd Anniversary

Corporate Philanthropy CSR CHAMPIONS OF TODAY

Cebu Pacific, Siargao stakeholders join forces for sustainable tourism

Juan Effect advocates Kyle “Kulas” Jennerman, Jasmine Curtis-Smith, and Erwan Heussaff join Cebu Pacific in engaging locals to practice proper waste management in Siargao.

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S more Filipinos travel around the country, it opens up cultural and leisure opportunities that were not accessible and available to previous generations. Tourism has also provided employment and business opportunities to rural communities which lack a diversified economy. But there is another side to tourism expansion. Natural habitats and ecosystems are affected by the development of roads, hotels, restaurants, and other establishments. Leisure activities such as trekking, climbing and scuba diving also have negative impacts such as littering and damage to coral reefs, flora and even fauna. Leading Philippine carrier Cebu Pacific ramps up its “Juan Effect” sustainable tourism program, particularly in its pilot area of Siargao Island. A partnership with the Department of Tourism (DOT), “Juan Effect” aims to mitigate the impact of tourist arrivals on the environment. “Juan Effect” engages travelers and local stakeholders, raising awareness among Filipinos about their responsibilities as tourists and encourages them to make a difference by changing one daily habit. The Department of Environment and Natural Resources and the Department of Interior and Local Government are also involved in the roll-out of “Juan Effect.” Cebu Pacific has been mounting flights in and out of Siargao for the past ten years—the very first airline to do so. Since then, the island has become a popular tourist destination, on top of maintaining its status as a world-class surfing area. “Since we launched ‘Juan Effect’ in August 2018, we have been working with the local government units in Siargao and the province of Surigao Del Norte to spur concerted action to properly manage the ever-increasing visitor numbers, ease the negative impact of tourism on the island, and balance the social and environmental concerns with its economic benefits,” said Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific. Cebu Pacific flies once daily between Manila and Siargao and up to four times a day between Siargao and Cebu using its fleet of ATR 72-600 aircraft, which has the lowest fuel consumption and the lowest environmental footprint in its category. The ATR 72-600 produces 40% less carbon dioxide emissions than other turboprops. And as with all other Cebu Pacific and Cebgo flights, all non-recyclable plastic spoons, forks, stirrers and cups used for inflight meals have been replaced with sustainable alternatives. So far, the implementation of the “Juan Effect” program has resulted in the passage of ordinances in some municipalities in Siargao that pertain to waste reduction and the usage of single-use plastic. To help educate tourists and local residents, colorful murals and signs made of used surfboards have also been put up prior to the peak surfing season that began in September 2018. The airline also commissioned the design and fabrication of receptacles that tourists can use to properly dispose of plastic bottles, which can then be collected to be made into eco bricks or recycled. Designed to withstand strong waves and winds, these plastic bottle receptacles will be deployed at key points in Siargao as well as outlying islands to encourage proper waste disposal. Cebu Pacific will also work with local stakeholders to introduce practices to minimize waste in the ground and in the ocean. Engagement activities will be led by “Juan Effect” advocates Erwan Heussaff, Jasmine Curtis-Smith, and Kyle “Kulas” Jennerman. To drum up even more public awareness and support, a colorful mural of the underwater designed by fast-rising visual artist and muralist, Anina Rubio, will be painted on the perimeter wall of the Dapa Elementary School to bring life to the community and inspire everyJuan to contribute towards improving the environment. Join Cebu Pacific in keeping the Philippine islands clean and beautiful by making a pledge at www.juaneffect.com.

Cebu Pacific Director for Passenger Sales Arlene Tena and DOT Secretary Berna Romulo-Puyat are joined by (from left) DENR Undersecretary for Solid Waste Management and Local Government Unit Concerns Benny Antiporda, Surigao del Norte 1st District Congressman Bingo Matugas II, Surigao del Norte Vice-Governor Hon. Arturo Carlos Egay, and DOT Assistant Secretary for Branding and Marketing Communications Howard Lance Uyking in donating plastic bottle trash bins to Siargao communities to encourage proper waste segregation practices among locals and tourists.

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As a licensed forester and president of the DENR- Association of Career Executives (ACE), DENR Undersecretary for Policy, Planning and International Affairs puts to heart all efforts to reforest the country’s denuded areas as he leads fellow executives in the department in planting some 1,000 native tree species in a 10-hectares area within the Angat watershed in Norzagaray, Bulacan province. Held October 6, 2018, the tree planting event was one of three community-focused activities of DENR-ACE in celebration of its 45th founding anniversary of the Career Executive Service Board on November 10, with theme: “Serbisyong CESO, Kalibre 45: Community Passion Projects.” The other two activities include a massive mangrove planting rehabilitation in Nasugbu, Batangas and coastal clean-up in the Las Pinas-Paranaque Critical Habitat and Ecotourism Area on October 13 and 20, respectively.

DENR rehabs over 125k hectares of forests By MJ Blancaflor

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VER 125,000 hectares of forest lands were rehabilitated last year, according to the Department of Environment and Natural Resources (DENR).

The DENR reported that 116.5 million tree seedlings have been planted on 125,214 hectares of forests covered by the government’s Expanded National Greening Program (E-NGP) as of November 2018. Moreover, the agency raised some 144.8 million native and fast-growing tree species as planting materials, from January to November 2018. About 3.3 million bamboo culms or cuttings and 1.72 million mangrove propagules and beach forest tree seedlings have been produced, exceeding the 2018 targets of 3.1 million and 1.6 million, respectively. E-NGP is the government’s flagship reforestation project. In 2018, the E-NGP generated a total of 334,317 jobs which resulted in the hiring of 52,872 people in plantation site development, plantation maintenance and protection, and establishment and operation of

The seedlings used by Manila Standard’s annual Adopt a Tree Project are courtesy of the DENR.

seedling nurseries. The reforestation program also serves a national strategy to ensure food security, poverty reduction, environmental stability and biodiversity conservation. It started as a six-year forest rehabilitation program that aimed to cover 1.5 million hectares of open forest lands with trees by the end of 2016.

In a bid to rehabilitate additional 7.1 million hectares of forests, the program was extended until 2028 through an executive order. Meanwhile, the DENR also made progress in its forest protection and anti-illegal logging efforts. The agency reported that some 108,000 kilometers of forest line have been patrolled by 1,175 forest protection officers who were hired

and trained under the Lawin Forest and Biodiversity Protection System developed by the DENR and the United States Agency for International Development (USAID). As of November 2018, a total of 3.1 million board feet of undocumented timber products were seized, 332 cases were filed, and 25 individuals were convicted for violating the Revised Philippine Forestry Code.


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Eat Bulaga promotes recycling in barangays By MJ Blancaflor

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HE noontime show Eat Bulaga! has become part of our lives since 1979. It continuously serves the hottest mix of games and contests that bring laughter to its Pinoy audience. But more than just a variety show, Eat Bulaga! promotes recycling plastic bottles in communities.

Lyceum of the Philippines Laguna students join Eat Bulaga’s Plastic ni Juan Project. Photo from Lyceum of the PH Laguna

Barangay residents are required to bring plastic bottles to have a chance to win cash prizes in the segment Juan for All, All for Juan: Bayanihan of d’ Pipol. Schools, organizations, and companies are also free to join the project and donate their own collection of plastic bottles. Instead of ending up in sewers and landfills, these plastic bottles are turned into school armchairs which would be given to selected schools in the country. Mostly from remote areas, schools in need of new or better desk chairs benefit from it. This initiative has been dubbed as Plastic ni Juan Project. Launched in 2010, the project has garnered about 20 million plastics. Consequently, more than 7,000 chairs have been donated to hundreds of public schools around the country. To further expand the campaign of reducing plastic waste, Eat Bulaga! has recently launched the Istraw ni Juan project. The noontime show also provides washable and reusable metal straws and a cleaning brush in exchange for plastic bottles. During the launch of Istraw ni Juan last August 2018, the hosts demonstrated how to use and clean the metal straws. In effect, communities are encouraged to use reusable metal straws to lessen plastic waste. Due to its influence in all social classes, Eat Bulaga! has successfully increased awareness on the importance of recycling. The noontime show earned praise in the social media realm and was recognized for presenting a feasible solution to our trash problem. These initiatives are significantly helpful in

combating the unfortunate reality that the Philippines is the world’s third largest contributor to ocean plastic, next to China and Indonesia, according to a 2015 study in the journal Science. Our country generated about 40,087 tons of garbage daily in 2012, according to the National Solid Waste Management Commission. Globally, plastic pollution has received worldwide attention as increasing research reveals the danger it poses to life forms across the food web. Unfortunately, the World Bank estimated that solid waste produced by Philippine cities will go up by 165 percent in 2025. Unless our trash problem is addressed,

generated wastes will lead to water contamination, flooding, and pollution. Because of the threats caused by plastic waste, environmental initiatives from the private sector and the media are very much welcomed. And Eat Bulaga! has brought something feasible on the table. If other barangays and organizations will cooperate in the initiative of the longest noontime variety show on Philippine television, we are reducing wastes that will likely end up in our sewers and landfills. And alas, more durable arm chairs will be made and distributed to other public schools nationwide. Let’s hit two birds with one stone.

Primer Group of Companies: A culture of care fortified by four core pillars These days, the impact that private companies build on society as they adhere to their corporate social responsibility (CSR) has become more profound. They’ve created a new source of hope for the impoverished as reality shows that government services leave much to be desired. No doubt, CSR has become a more integral component of private companies’ culture. The Primer Group of Companies, through the years, have lived and breathed this concept by way of its socio-civic programs and outreach activities. The Primer Group’s employees — aptly called KaPrimers — have built a culture that champions activities that are both inclusive and sustainable. The company has been recognized several times for its commitment to the CSR initiative. Among the awards that the Primer Group has received are the 2010 Pacific Asia Travel Association Gold Award, the 2013 Quill Merit Award for Employee Engagement and for the Nature Class Program at the Philippine Quill Awards, a citation from the 2015 Asia Sports Industry Awards for Best Corporate Social Responsibility, and the 2018 Asia CEO’s Circle of Excellence Award under CSR Company of the Year category. As KaPrimers advance the company’s CSR goals, partnerships with several other local organizations along with members of the community are also formed. Non-government organizations (NGOs) who already have existing foci in different communities are given a hand in advancing their plans. Residents of the barangays are conveyed ownership of projects, building more meaningful collaborations. At the conclusion of the activities, the beneficiaries not only enjoy a better quality of life but they also move forward with a more genuine appreciation of the solution and process. Seeds of humanitarian service are planted and the aftermath is encouraging. Job Creations

The Primer Group’s care towards the community does not end as soon as the beneficiaries receive the help or assistance. In fact, it only marks the beginning of Primer’s mission to create a lasting impact on society. A perfect embodiment of this is the Sustainable Tourism Entrepreneurship Program (STEP) or Tubong Lokal. In the said program, Barangay Alas-As in San Nicolas, Batangas was given a tourism boost that also resulted in new livelihood opportunities for the residents. Tubong Lokal involves immersion into the community, identifying its needs while learning more about its potential especially in the tourism aspect. With Barangay Alas-As situated near the world-famous Taal Volcano, the area is already an instant spot for sightseeing and nature trips. A couple of places also stand out in the barangay, namely the bird sanctuary, Lava Walk, and Pansipit river. The Primer Group provided assistance to tourist guides of the hiking trail in the form of outdoor gears and signages. A number of activities are included in the tour package, highlighted by an up close look of Taal Volcano and Vulcan Point Island. The trail is then capped off by a lava walk — tourists will be taken to a lava formation that is more than half-a century old — and some bird watching With an empowered community, more residents are better prepared to take on the influx of opportunities in tourism. They know their product. They understand how to take care of it. And of course, every profit that comes from this endeavor goes straight to the residents. Environmental Conservation The outdoors hold a special place within the culture of the Primer Group of Companies. Being an exclusive distributor for some of the top and premium international outdoor brands, it is only fitting that the company embeds an environmental focus in most of its activities. In fact, some of the Primer Group’s clients have their own

environment-friendly activities which the company also supports. Internally, awareness is constantly being promoted and employees participate in nature-focused projects. A coastal cleanup was organized together with the Wild Bird Club of the Philippines at the Las Piñas-Parañaque Critical Habitat Ecotourism Area. Furthermore, tree planting and nature class sessions that tackled flora and fauna as well as biodiversity were also conducted. The Primer Group also does its part in promoting a cleaner mode of transportation through its bike sharing program. One doesn’t have to be an environmental expert to realize that Metro Manila is not the least polluted place in the country. But by becoming a part of the solution, the company hopes to inspire others in the use of bicycles whenever feasible. Partnerships with different local government units and NGOs are also being forged. The company supports science expeditions by NGOs. As mentioned above, the Wild Bird Club of the Philippines and the Primer Group have had a number of collaborations in the past. The same can be said with the Centre for Sustainability Philippines and the list goes on. With the preservation of the environment, opportunities also come along, particularly in tourism. Tubong Lokal is a prime example of that as it involved communities with great potential in this aspect and as a result, the locals enjoy a boom in their livelihood through tourism. Philanthropy It is undeniable that the private sector has, on numerous occasions, stepped up to the plate and provided service to communities in ways that the government could not. The Primer Group plays its part in these philanthropic ways through several activities that cater to specific needs of Filipinos. Through Heroes on Wheels, bicycles were donated to several organizations across the country. In Palo, Leyte, artist-

teachers from the Palo Culture and the Arts Organization received bikes that enabled them to easily access far-flung areas as they continue to uplift the morale of residents who were devastated by super typhoon Haiyan years ago. Pasali Philippines Foundation, Inc. also experienced the same. The organization immerses itself within communities in Mindanao, enlightening the locals with new methods in harnessing their agricultural riches on their way to becoming selfreliant. In Davao City, Tuburan Institute, Inc. and Cycle for Life also became beneficiaries of the Heroes on Wheels program. The former promotes a deeper understanding of the environment among children, while the latter champions the use of bicycles around the city. The Primer Group also sponsors athletes who brave the elements and go beyond their physical limitation to achieve something special. Mench Dizon was a picture of perseverance as she ran the Boston and Big Sur Marathons. Cara Durano went against the forces of nature in her quest to climb Mt. Everest Base Camp. Carina Dayondon is a mountain climber who had history on her eyes as she embarked on a seven-mountain ascent — the first Filipina to work on such feat. Mark ‘Aga’ Joseph Casidsid provided inspiration, especially to the visually impaired, as the “Blind Runner” who, along with Edgardo ‘Gado’ Pelingo Jr., form the Primer Group’s “Team Posible.” In cooperation with Freewaters, residents of Barangay Bucana in Palawan and an indigenous group in Aurora Province were granted a water system, addressing their dire need for clean water in response to the United Nations Sustainable Development Goal # 6, which is Clean Water and Sanitation, while also providing livelihood opportunities to the residents. KaPrimers have also taken part in and initiated disaster-relief efforts whenever

calamity strikes. The list goes on for the Primer Group and its CSR initiatives for the community. Employee Volunteerism Employee engagement has always been very high when it comes to the Primer Group’s CSR activities. The company promotes an inclusive culture among its employees. It starts from the top and it trickles down to everyone within the company. Employees share whatever resources they’re able to allocate, whether finances, manpower, or networking — everybody chips in. Among the noteworthy examples of this is the fundraising activity conducted as part of the water system set up in Barangay Bucana in El Nido, Palawan. A donation drive among Primer employees was set up with the total funds collected reaching a sixfigure amount. The company even held a raffle to signify its gratitude towards those employees who donated. Employee volunteers are encouraged to come up with outreach activities — from conceptualization to implementation — and they’re given the chance to do so on multiple occasions throughout the year. A diverse set of beneficiaries, those who are considered as underserved, is targeted that includes both the young and old. There’s no limit to helping and this is something that is being driven among the Primer Group’s employees. While employees are empowered to coordinate CSR activities on their own, the company remains on top of things. The Primer Group has always been aware of the talents and capabilities of volunteers. These are being utilized by allowing them to participate in activities where their expertise can be harnessed. The Primer Group’s employees have always been dedicated to serving the less fortunate, devoting personal time and resources to their outreach activities. It’s a beautiful thing that hopefully inspires others to join them in their advocacies.


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Globe says NO to plastic, launches ‘Wag Sa Single Use Plastic’ campaign GLOBE Telecom has joined several organizations that have taken a stance against the proliferation of plastics by instituting a ban on single use plastics within its headquarters at The Globe Tower. The company also embarked on an employee education campaign entitled WASSUP (‘Wag Sa Single Use Plastic) tackling the impacts of plastics to the environment. The campaign was launched in time for the celebration of Zero-Waste Month, a government advocacy that “promotes the managing of products and processes to avoid and eliminate the volume and toxicity of waste materials.” “Globe is committed to having sustainable programs that will benefit our country and every Filipino. We are definitely looking at innovative ways to

address our country’s plastic problem, starting with ourselves, our employees and partners, and in future, with the help of our customers and other stakeholders. Unfortunately, not all types of plastics are recyclable. We need to improve our recycling infrastructure and reduce or altogether stop the use of non-recyclable plastics. It is a grave environmental concern and the solution requires changes on how we use and produce plastic,” said Yoly Crisanto, Globe Chief Sustainability Officer and SVP for Corporate Communications. Globe is a strong advocate of environment protection and conservation and supports 10 of the 17 UN Sustainable Development Programs. Given its wide business footprint, Globe recognizes the environmental impact of its operations,

prompting the company to institute measures to lessen carbon emissions, reduce paper consumption, restore primary rainforests, and recycle e-waste, among other environmental initiatives. For instance, Globe was able to save 58 tons of paper in 2017 from customers who enrolled in paperless billing while its Project 1 Phone was able to recycle over 500,000 kilograms of electronic waste since its launch in 2013. Likewise, in partnership with Save Philippine Seas (SPS), an independent nongovernment, non-profit organization that aims to protect the country’s rich marine resources through citizen-led initiatives, Globe rolled out marine biodiversity programs in Boracay and Siargao to equip the community and business stakeholders

with modules on best practices on sustainability and biodiversity. Meanwhile, the Philippines ranks third in terms of total contribution to ocean plastic pollution based on a report released by the Ocean Conservancy and McKinsey Center for Business and Environment. This dire situation caught the people’s attention last year when massive piles of garbage crashed into the Manila Bay breakwater during heavy rains. A recent audit conducted by the Global Alliance for Incinerator Alternatives and Mother Earth Foundation in select areas, likewise, showed that about 79 percent of branded plastic residual wastes come from food packaging, followed by household products with 12 percent, and personal care products with eight percent.

Parkland

commits to environmental sustainability, creates bags from bottles EVERY minute, a million plastic bottles are bought around the world, and this figure is bound to jump by 20% in 2021, according to a report from online news site The Guardian. To help reduce the negative impact of plastic water bottles on the environment, Parkland, the Vancouver-based design-driven bag and accessory company, commits to using polyester made from 100% recycled plastic bottles for the exterior fabric of all its products beginning Spring 2018. By using recycled polyester, Parkland will consume less production energy and circulate less waste on the planet as it creates products that are more sustainable but still of best quality. While using recycled polyester fabric is not a solution to the problem of plastic water bottles in and of itself, the company believes it is a step in the right direction and is an important first step as Parkland strives to lead the way in sustainability. From design to production of their products, the bag and accessory company constantly refines their business and explores ways to innovate, including implementing more sustainable fabrics. For example, recycled materials comprise the cardboard boxes they use for shipping and the bags for packaging. They have also begun printing all seasonal catalogs on recycled paper. Parkland has also implemented a comprehensive recycling program within their office and since 2015 has maintained a product donation partnership with Imagine 1 Day - an organization dedicated to building schools and education infrastructure in Ethiopia. Parkland’s sustainable backpacks, and accessories are available at selected Brat-

pack, GRIND, The Travel Club, and The SM Stores nationwide. For more information, visit www. parklandmfg.com and follow www. facebook.com/ ParklandPhilippines and www.instagram.com/parklandmfg.


Corporate Philanthropy

32nd Anniversary

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Laguna wastewater and sanitation program lauded in 54th Anvil Awards

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AGUNA Water’s advocacy program, Tamang Sanitasyon Equals Kalusugan, Kalinisan, at Kaunlaran ng Bayan (TSEK ng Bayan), received a Gold Anvil Award for successfully bringing the importance of proper sanitation to more than half a million people in the Province of Laguna during the recently concluded 54th Anvil Gabi ng Parangal held at the Marriott Grand Ballroom, Pasay City

The TSEK ng Bayan program aims to bridge the gap between the knowledge and practice of proper sanitation in the Province of Laguna, through awareness programs and activities about used water management and the dangers posed by untreated used water to health, environment, and economy. In 2018, the advocacy has reached more than 500,000 people through its barangay caravans, flyers, and social media campaigns, among others. Various local government units and agencies namely: municipalities of Pangil and Lumban, Department of the Interior and Local Government, and the Provincial Health Office of Laguna, have joined the TSEK ng Bayan movement for proper sanitation. Further, the TSEK ng Bayan program has been influential to the success of the implementation of Laguna Water’s desludging services. “The simple practice of desludging makes a big impact to our society, particularly to the sustainability of our environment. If we want to provide a better life to the future generations, we should start now and start at home,” said Laguna Water’s General Manager Shoebe Hazel Caong. In compliance with the Philippine Clean Water Act and the Supreme Court continuing mandamus to clean up Manila Bay, Laguna Water’s TSEK ng Bayan encourages households in Laguna to practice regular desludging of septic tanks to ensure treatment of untreated used water, which is one of the largest polluter of water bodies. The Anvil Awards, organized by the Public Relations Society of the Philippines, is dubbed as the Oscars of Philippine public relations, recognizing the best and brightest public relations tools and programs in the country.

Proponents the TSEK ng Bayan program are shown here. They are (from left) Laguna Water Stakeholder Relations Manager Ana Martir, Laguna Water General Manger and COO Shoebe Hazel Caong, Laguna Water Business Operations Head Camille Orbeso, Laguna Water New Business Head Francisco Loresco, Manila Water Corporate Strategic Affairs Group Head Jeric Sevilla, Laguna Water Technical Services Head Rodel Del Rosario, Laguna Water Customer Service Manager Rachelle Andal, Provincial Administrator of Laguna Dulce Rebanal, Laguna Water Regulatory and External Affairs Head Sol Dimayuga, and Manila Water Communication Planning and Tactical Development Manager Faye Marcelino.

32nd Anniversary Rolando Estabillo Publisher Ramon Tomeldan Managing Editor Anita Grefal OIC-Operations Riera Mallari Supplement Editor Baldwin Felipe Advertising Solutions Head Paula Reynoso Ad Supplements Head Writers: Peter Paul Duran MJ Blancaflor, Dexter Tilo, Nat Mariano Angelica Villanueva, Charles Dantes Lorelee Yap, Kyle Ureta, Lyka Navarossa, Rhosedel Gabac, Julianne Gabis, Ram Agustin, Paul Gelario Advertising Support Group: Sheila Suarez Joan Velasco Eric Jutic Edelyn Elamparo Sales Team: Merce Pascual Ron Tamayo Belinda Good Bessie Good Albert Legaspi Design: Romel “Ismit” Mendez Linda Apalisok

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Corporate Philanthropy

32nd Anniversary

CSR CHAMPIONS OF TODAY

BORACAY REHABILITATION Restoring Paradise By Lyka Navarrosa, Kyle Ureta and Lorelee Yap

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HE Philippines is a country abundant in natural resources, boasting of famous tourist spots known the world over.

But as tourism grew, so did the demands and stress on the tourist spots, many of which couldn't handle the weight of the pressure, leading it into ruin instead of prosperity. One such place is the famous Boracay Island. Boracay’s popularity attracted not only tourists, but bad business practices, as well. The island’s natural beauty suffered, forcing the government and President Rodrigo Duterte to intervene. On April 26 of 2018, the island of Boracay was closed upon orders of the President as part of a six-month plan to jumpstart the environmental rehabilitation of the island. According to the National Economic and Development Authority (NEDA), a further and more comprehensive rehabilitation plan for Boracay is comprised of four parts; enforcing laws and regulation, controlling and preventing pollution, rehabilitating and recovering lost and damaged ecosystem, and sustaining island activities without going against the previous three parts. The first step after closing the island was to issue ‘show cause’ orders to 900 establishments present in the island done by the Department of Environment and Natural Resources. Major problems that were seen based on a survey conducted were the damaged tourist spots like Puka beach and its caves, as well as the mistreatment of forests and wetlands. Another problem was the massive amount of garbage from both tourists and locals, plus the abysmal state of the island’s drainage system and sewer lines. To achieve the goal of rehabilitating the island for six months, the DENR worked with

other government agencies like Department of Tourism (DOT), Department of Public Works and Highways (DPWH), Department of Interior and Local Government (DILG), Department of Labor and Employment (DOLE), Department of Health (DOH), Technical Education and Skills Development Authority (TESDA), and Department of Social Welfare and Development (DSWD). All were responsible not just for the rehabilitation of the island's environment, but of the concerns of the workers and the residents, as well. They are also looking towards garnering support from the private sector, with over 200 projects to be launched over the course of several years. As Boracay reopened on Oct. 26, 2018, the Philippine government has limited the number of tourists who can stay at Boracay to only 19,000 daily, while 6,405 people can enter the island each day, assuming that visitors will remain there for three days and two nights. DENR Usec. Sherwin Rigor explained that the island paradise only has a 55,000 capacity, which would require the workers on Boracay to not surpass the 15,000 people per day. The plan to sustain the restoration of Boracay needs serious amount of money (P25.27 billion). Sixty four percent of the funds coming from the private sector will be put into infrastructure. There’s still a long way to go before Boracay is fully restored to its former glory and many more actions must be taken to make sure it stays that way. But with enough effort and cooperation from all parties involved, there is a chance to achieve this.


Estero Blitz (above) is the annual flood mitigation activity of Metro Manila Development Authority (MMDA) aimed at de-clogging and cleaning up the waterways such as creeks and esteros. At right, Landbank, since 2003, has been organizing annual cleanup activities, dubbed as “Linis Lakad para sa Manila Bay Campaign� during its anniversary celebrations in August (right). Landbank photo


Tingog pushes industrialization of Eastern Visayas

TINGOG ALLIANCE. Hugpong ng Pagbabago Chairperson and Davao City Mayor Sara Duterte (3rd right) endorses 1st District of Leyte Candidate Ferdinand Martin G. Romualdez (2nd right) and the Tingog Partyist led by First Nominee and Leyte 1st District Rep. Yedda Marie K. Romualdez (5th left), 2nd nominee Jude Acidre (right), 3rd nominee Boy Go (2nd left), 4th Nominee Alexis Yu (3rd left), 5th nominee Jennifer Padual (4th left) and Tingog Party List Chairman Mark Gimenez (left) during the signing alliance agreement for Hugpong ng Pagbabago, Lakas-CMD Party and Tingog Party List held at Tacloban City Convention Center on November 7, 2018.

Rep. Romualdez lauds fellow Tingog nominees

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INGOG PARTY LIST First Nominee and incumbent Leyte First District Representative Yedda Marie Romualdez has lauded her fellow nominees, citing their integrity, competence, and dedication in public service.

“I have always been part of Tingog. In the three years that I had the opportunity of representing the First District of Leyte in the House of Representatives, Tingog has always been one of our strongest, if not our foremost, partners and allies, in serving not only the First District which I represented, and also the rest of the region,” said Romualdez. Romualdez assured that Tingog is composed of “very competent team of nominees” who are all from Eastern Visayas. “We know the people and their concerns. We are more than willing to be their voice in Congress,” said Romualdez who is also a registered nurse. Last October 12, 2018, the Party Lead-

ership Plenum selected the following nominees: Philip Jude Acidre, one of the promising young leaders in Eastern Visayas, as the Second Nominee. A former youth leader, community volunteer and political consultant, Acidre hailed from Barugo, Leyte. Jaime “Boy” Go, entrepreneur and community volunteer from Javier, Leyte, as Third Nominee. Go became one of the key movers during the relief operations after the 2013 Super Typhoon Yolanda (Haiyan). Alexis Yu, pharmacist and community leader from Basey, Samar, as Fourth Nominee.

Leyte First District Representative Yedda Marie K. Romualdez

Jenifer Padual, community leader and human resource management professional from Guiuan, Eastern Samar, as Fifth Nominee. “Fruitful term in Congress” Meanwhile, Romualdez expressed confidence of her three-year stint in the 17th Congress. “We had a fruitful term in Congress, with the bills we passed, with the projects implemented and the leadership role that was given to us. Despite being a first termer, we were able to deliver strong results, positively impacting the quality of life in our district, of course with the help of our partners, including Tingog,” she said. “A lot has been accomplished, yet so much remains to be done. When the opportunity to serve comes your way, I believe we need to embrace with a deep sense of duty. That is why when Tingog nominated me to its first seat - I readily accepted the challenge, knowing that if we work together as hard as we did in

the last three years - we can do so much more, not only for the First District of Leyte but for the rest of the region,” the lady solon added. In a nutshell, Romualdez maintained that Tingog party list is running for the Congress “because our people deserve our fair share - so that they will have an equal opportunity to get out of poverty into a better and brighter future.” “This is what we hope to accomplish: Leyte and Samar comprise 4% of the country’s population. But in the last ten years, we have been receiving a little than 1% share of the national budget - funding that could have made more schools and hospitals, or build the needed infrastructure, or start up sustainable livelihood. “Tingog could make that happen - a louder and clear voice for the people of Samar, Northern Samar, Eastern Samar, Leyte, Southern Leyte, and Biliran in Congress!” the Tingog nominee said.

TINGOG PARTY LIST is pushing for the industrialization of Eastern Visayas, saying this is the only way to generate more jobs and uplift the region from poverty. “We need more productive jobs in the region. This means getting our industrialization policy back on track. But we need an industrialization policy that is both responsive to our current needs and attentive to our ecological realities,” said Philip Jude Acidre, the second nominee of Tingog. “Tingog is committed to support the expansion of Leyte Industrial Development Estate (LIDE) into the proposed Leyte Ecological Industrial Zone (LEIZ), an integrated special economic zone that covers the municipalities of Palompon and Isabel and Ormoc City,” Acidre added. Established in 1980s, LIDE was among the first special economic zones in the Philippines and the centerpiece of the country’s industrialization plan. LIDE is home to Philippine Associated Smelting and Refining Corporation (Pasar), a copper smelting and refinery plant; Philippine Phosphate Fertilizer Corporation (Philphos), once the largest fertilizer production and processing plant in the country; and Lepanto Consolidated Mining Company, then a strong player in the minerals industry. Lepanto has since then ceased operations while Philphos has yet to resume full operations after the Super Typhoon Yolanda. Meanwhile, Pasar is operating at half the capacity it did before the typhoon. According to Acidre, no additional industrial locators have moved into the industrial estate. “There were no initiatives to attract new locators or even upgrade the facilities located at LIDE. Despite the decline in manufacturing activities in LIDE, the economic benefits that came with the industries remain,” Acidre said. Acidre added that despite the modest gains, it cannot be denied that objectives that were envisioned for LIDE were not fully realized. “Almost three decades after, we have yet realize our vision of a competitive regional economy. That is why we need not only to bring more industrial locators to LIDE, but also engage with light-to-medium industries that could benefit from the infrastructure that is already in place,” Acidre said on the rationale of LEIZ. “Did you know that the total copper output of Pasar is more than half our country’s entire copper industry output – which we can even double if we develop further our copper industry’s downstream? Did you know that one of the by- products of copper processing is gold and silver – which can lead to the development of a local jewelry industry?” Acidre asked.

Tingog Party List Profile: What is Tingog? TINGOG is a regional political party based in Eastern Visayas that aims to be a champion for regional development. As the name of our party suggests, our mission is to be the voice of the people of the islands of Samar, Leyte and Biliran - one that will amplify their often unheard hopes for inclusive progress and sustainable change, through meaningful political participation especially through the party-list system of representation in the House of Representatives. With more than 200, 000 active party members from 143 city and municipal chapters in Eastern Visayas, we are committed to play a dynamic role in building a truly caring, prosperous and democratic Filipino society. What does TINGOG means? The Visayan word “tingog” literally means “voice When was TINGOG founded? TINGOG was first founded in 2 October 2012 as Tingog Leytehon, a provincial political party based in the province of Leyte. Through a Resolution promulgated on 19 August 2015, it was officially accredited by the Commission on Elections (COMELEC) as a party-list organization qualified to run under the party-list elections beginning with the 9 May 2016 National and Local Elections. The first party chairman of TINGOG was former Leyte Governor Edgardo Enerlan and the first party president was former Leyte Representative Martin Romualdez. The current leadership is composed of former Mayor Mark Gimenez as party chairperson, former Kabataan Barangay stalwart Glenn Capucion as party president and Rachel Rodeles-Santiago, as party secretary-general. Who are the nominees of TINGOG? Last October 12, 2018, the Party Leadership Plenum selected the following nominees: Yedda Marie K. Romualdez, incumbent Representative of the First District of Leyte, registered nurse from Tacloban City, as First Nominee Jude A. Acidre, former youth leader, community volunteer and political consultant from Barugo, Leyte, as Sec-

ond Nominee Jaime “Boy” Go, entrepreneur and community volunteer from Javier, Leyte, as Third Nominee Alexis V. Yu, pharmacist and community leader from Basey, Samar, as Fourth Nominee Jennifer C. Padual, community leader and human resource management professional from Guiuan, Eastern Samar, as Fifth Nominee. What are the laws that TINGOG intends to pursue, once elected? TINGOG intends to file and advocate for the following proposed legislation that will help further the development of Eastern Visayas: Intensify investments in infrastructure support especially in rural communities, strictly within standards and adhering to disaster-resilient designs. Strengthen disaster governance and the capacity of the government to prepare, manage, and respond to natural disasters through the creation of the Department of Disaster Resilience, push for the institutionalization of disaster management policies and methods anchored on community participation; propose relevant amendments to the government procurement system and the creation of national disaster evacuation plan. Boost rural-based education through the creation of an alternative farm and trade school system in the countryside, with the goal of improving the quality, as well as expanding access to, basic education. Institutionalize universal access to free healthcare through the service delivery network of healthcare facilities and rationalization of PhilHealth benefits. Increase agricultural productivity and sustainability through the creation of agricultural growth centers in identified regions in the country, farm-tomarket facilitation, adoption of good agricultural practices, and provision of incentives to clusters of small and marginal producers. Ensure greater economic parity among regions by providing performance - and needs-based economic

stimulus aid to the five poorest regions in the country. Institutionalize the creation and implementation of post-disaster economic recovery plans for regions affected by natural calamities, including tax moratorium, financial assistance, and soft loans for affected business enterprises, as well as tax incentives for emerging labor-intensive enterprises. Define stronger incentives for regions that host power-generation facilities. Institute reforms leading to a more progressive and equitable income-tax system that will reduce the burden on lower- and middle-income and wage earners. Institutionalize increased social protection for vulnerable sectors - especially the youth, women, and the elderly - through the creation of government bodies such as the Department of Culture, Sports, and Youth Development and the National Senior Citizens Commission. Expand agricultural insurance, especially in expanding coverage of other crops, increasing capital stock, developing index-based insurance, among other developments. Institutionalize of the integrated farming system including farm infrastructure, pre- and post-harvest machinery, equipment and facilities, production support and provision of credit support, soft loans and risk insurance. Expand scholarship and research programs for agriculture and fishery students and training programs for farmers and farm workers. Establish a quality assured national system for the development, recognition and award of qualifications based on the standards of knowledge, skills and attitude acquired by learners and workers in the country through the institutionalization of the Philippine Qualifications Framework (PQF). Strengthen convergence to help the poor and vulnerable especially poor families enrolled in the Conditional Cash Transfer, become self-sufficient and self-reliant through sustainable livelihood program and linkages with

MORE TINGOG SUPPORT. Tingog Party List First Nominee and Leyte First District

Representative Yedda Marie K. Romualdez (center) and Ilocos Norte Second District Representative Imelda Marcos join with Tingog Party List leaders from National Capital Region after a short briefing at the Perez Hall in the House of Representatives on January 22. The NCR leaders vow to support the leadership of Rep. Romualdez.

other social development programs. Expand PhilHealth packages through the different health financial programs of the government in order to increase benefit utilization and adjust case rates to ensure full coverage of medical care, particularly for the poor and those admitted in basic accommodation. Establish mechanisms to cushion individuals and families from sudden loss of income through an establishment of unemployment insurance, enhancement of social protection for the informal sector, facilitation of workers’ transition from the informal to formal economy, and strengthening of mechanisms to ensure enrolment in the social security systems. Intensify implementation of alternative and innovative solutions in addressing the housing needs of the lower income classes and vulnerable sector through innovative solutions. Support the formulation of a Comprehensive Science and Technology Policy that will strengthen technology transfer and adoption, ensure integration of technology and innovation in enterprise development and establish technology business incubators to promote innovation, encourage start-ups, and provide other business develop-

ment services. Launch a holistic program to combat illegal drugs through a sustained national anti-illegal drug strategy includes suppressing the flow of illegal drugs supply through sustained law enforcement operations and reducing consumer demand for drugs and other substances through drug rehabilitation and massive preventive education and awareness programs. Improve transparency, participation and accountability in government institutions and processes through good housekeeping fundamentals of good governance are transparency, participation and accountability. Support the establishment of Local Culture and Arts Councils with mandatory funding allocation similar to Gender and Development (GAD) Fund. Empower barangay workers by ensuring a more adequate and stable compensation and benefit structure for long-serving barangay secretaries, treasurers, tanods, and health workers. Strengthen and institutionalize the roles of Regional Development Councils and other similar bodies as active stakeholders in regional development.


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