Right Direction Elite Bred Female Sale

13th Annual

Elite Bred Heifer Sale F riday

JANUARY 28 at the farm • Dallas Center, Iowa • 3:00 p.m.

KELLY CATTLE COMPANY Ben & Denise Kelly 24403 250th St. Dallas Center, IA 50063 Ben Cell 515.208.2389

Online Bidding If you would like to bid on cattle and cannot attend the sale we welcome you to make arrangements with a person on our sale staff or with Ben Kelly. We will also host online bidding via edgjecast.com.

Be Our Guest Prior to Sale Day All cattle will be available for viewing at each farm anytime prior to the sale. The entire group will be gathered for viewing at Kelly Cattle Co. by January 23, 2011.

Terms, Conditions, & Guarantees All cattle are to be paid for on sale day unless prior arrangements have been made between buyer and owners. Yardage: Cattle that are not picked up within one week following the sale will be charged $5.00/day.

Kelly Cattle Company will be held harmless for any death loss that occurs if a bred that has been sold calves on our farm. Buyer remains responsible for payment of said bred heifer. Identification: It shall be the obligation of the seller to determine that each animal sold carries a readable tattoo or brand. Registration and Transfers: All lots listed as registered will be transferred after settlement has been made. Health: All animals sell with proper individual health certificates making them eligible for transport to the destinations within the U.S. Bidding: Each animal will be sold to the highest bidder without reservation. The auctioneer will settle any disputes as to bidding and his decision will be final. Announcements: Announcements from the auction block will take precedence over any printed information in this catalog. Purchaser’s Risk: The animal becomes property of the purchaser as soon as sold, but it shall be the responsibility of the seller to see that the animals are properly cared for free of charge to the buyer, until delivered to buyer or until expiration of 24 hours after the time of settlement. Shipping: Assistance will be offered for cattle transportation after the sale, but the seller will assume no risk. Expenses incident thereto are the responsibility of the purchaser, who should furnish instructions at the time of settlement. Liabilities: It is to be clearly understood all representatives act only as a medium between the buyer and the seller. They are not responsible in any way for failure on the part of the buyer and seller to live up to his/her obligations to collect or enforce collections of monies between parties. Any legal actions that may in exceptional cases be taken must be between buyer and seller. Accidents: Although every precaution will be taken to protect the safety and comfort of those attending the sale, the seller and Kelly Cattle Co. do not assume any responsibilities in the matter and each disclaims any liability, legal or otherwise, in the event of an accident or loss of property.

Driving Directions to Sale Exit 110 from I-80 north to Adel. Proceed 4 miles north of Adel on Hwy 169 to 250th Street (gravel). Go east 1 mile. The Kelly farm is on the north side of the road.

JANUARY 28

BLUEPRINT CATTLE CO. Marty & Teresa Van Vliet 372 190th Ave., Otley, IA 50214 C 641.780.0631 • H 641.628.9639

MENTE CATTLE CO. Dave Mente 201.259.4729 Stacy Mente 507.227.5117

Sale Staff & Guests Bob May, Consultant 608.553.0124 | 608.778.9804 Bart Elder, Consultant 641.780.6499 Kirk Roecker, Consultant 712.269.2162 | 712.263.2419 Steve Bonham, Auctioneer 405.823.2972 Mike Sorenson, Livestock Plus 515.743.2991 Craig Talkington 785.623.1789 Tom Rooney, Midwest Marketer 515.491.6025 Scott Manley 417.860.5250 Accommodations (all within 15 miles from the farm) Country Inn & Suites: Clive, Iowa 515.223.9254 Holiday Inn University Park: West Des Moines, Iowa 515.223.1800 Super 8: Perry, Iowa 515.465.5653 Air Transportation Des Moines Airport: 1/2 hour from sale site.

For transportation from DM, contact Ben Kelly at 515.208.2389.

Kansas City Airport: 3 1/2 hours from sale. Omaha Airport: 2 1/2 hours from sale.

13th Annual

At The Farm • 3:00 p.m.

Dallas Center, IA

ELITE BRED HEIFER SALE

Dear F riends and Cattle Enthusiasts, On behalf of Kelly Cattle Company, Blueprint Cattle Company , and Mente Cattle Company, I would like to extend our thanks for your interest in our programs and welcome you the to the 13th annual Right Direction Elite Female sale. It is truly gratifying to see the same faces on the seats every year buying cattle because of the impact these breds and bulls are making in buyers’ programs. We work hard to produce genetics that will be profitable in your own herds.

We have one simple goal here and that is to raise high quality cattle. The priorities for our cow herd are fleshing ability; soundness, fertility and when you combine those traits with muscle, body and look you have something that will be profitable for years to come. We strive to provide you with predictable, maternal bred genetics that are versatile in their kind and add to your operations bottom line. These are cattle that have worked for us and for our customers.

We welcome Dave and Stacey Mente to the sale this year as they have consigned a nice group of breds from past Right Direction females. These females are a true testament to how well a Right Direction bred can work for you.

I feel confident that you will find something in this offering that will be appealing to you, whether you are a seed stock producer, a club calf operation or a commercial man. These are genetic bases that have worked well and are time tested in many operations.

I would like to take a moment to thank all my family and friends for the support they given this operation. It takes an army to put on a production sale and keep a farm running smoothly at the same time. I really appreciate all of the help. I am truly blessed.

Please look through the catalog and also take a look at the back cover for the featured success stories of our customers from their past purchases. I am always excited when a female from here does her job for her new owner. We also will have all lots videoed and online at www.showsteers.com/kelly. As always, it is a pleasure to work with you and to help you with you purchasing needs. We thank you for your business and your interest in our programs Sincerely,

Ben Kelly KELLY CATTLE COMPANY Ben & Denise Kelly 24403 250th St., Dallas Center, IA 50063 Ben Cell 515.208.2389

BLUEPRINT CATTLE CO. Marty & Teresa Van Vliet 372 190th Ave.Otley, IA 50214 C 641.780.0631 • H 641.628.9639 MENTE CATTLE CO. Dave Mente 201.259.4729 Stacy Mente 507.227.5117

Breeding Guarantee Bulls: All bulls are guaranteed to be breeders. Bulls less than twelve (12) months of age, provided they have been properly cared for, are in good health and have not been noticeably injured since the sale, must be semen tested before being turned out with females or before reaching 15 months of age, whichever occurs sooner. If any bull is reported as a nonbreeder, the buyer must first comply with the following requirements: A) Purchaser must notify the seller of his dissatisfaction in writing within 4 months of sale date; and/or B) Purchaser may return the animal to the seller’s farm, at the purchaser’s expense, if in good condition and accompanied with a health certificate indicating that the animal is free from infectious and contagious disease. Seller is entitled to 1 month of trial following return of the animal, at which time he will have opportunity to determine the animal’s breeding ability. If at the end of 1 month, the seller is unable to prove the animal a sound breeder, the seller shall have the option to replace the animal with another of similar quality or refund the purchase price. Females: All females are guaranteed to breed. In order to hold the seller liable to this guarantee, the buyer must first comply with the requirements and procedures set forth. Exercising options for adjustments. The buyer must notify the seller of their dissatisfaction with an animal in writing within six months of the sale date. In the event an animal is claimed to be a nonbreeder, the buyer may return the animal to the seller’s farm, at the buyer’s expense, if in good condition and is accompanied with a health certificate indicating the animal is free of infectious and contagious disease. The seller is then entitled to two-month trial following return of the animal at which time he will have the opportunity to determine the animal’s breeding ability. If at the end of two months the seller is unable to prove the female a sound

breeder, the seller shall have the option to replace the female with another of similar quality or refund of purchase price. Open Female Guarantee: If a female sold as “open” proves to be with calf, the buyer may return the female to the farm of the seller for a refund of full purchase price or for another animal of similar quality. Bred Female Guarantee: If a female is sold under the conditions safe-in-calf and she proves not to be pregnant, the buyer may receive service of the bull to which she was previously served if available or service of another bull of the buyer’s choice owned by the seller, except in the case such female proves to be a nonbreeder. If a female is sold as “pasture bred” and proves not to be safe-in-calf, the buyer may return the female to the farm of the seller at the purchaser’s expense to be served to the bull previously used, if available, or to any bull made available by the seller and agreed upon by the purchaser. In all cases, any transportation expense shall be the expense of the buyer. Exception to Guarantee: Bred females sell guaranteed safe-in-calf the day of the sale and for ten days following the sale. In cases where the animal is fitted and shown for exhibition or is subjected to any hormonal or surgical reproductive techniques after the sale, guarantee is null and void and the terms of the breeding guarantee, if any, should be such as is agreed upon separately by the buyer and seller in writing. The aforementioned terms and conditions shall constitute a contract between the buyer and seller of each animal sold under these terms and shall be binding upon both. Animals resold following sale purchase constitute a separate transaction and the privileges and obligations of the original two parties connected thereto are not covered by the terms and conditions of this sale. For additional information, refer to the American Maine-Anjou Association rules and bylaws.

3/4 MAINE

lot 1

4.10 • BW 89 • Horned • Black Sire: GVC Maverick Dam: BKCC 100R (Jazz x Angus) Cool-looking Maine bull built with a stout structure. Sire by new Maine AI sire, GVC Maverick. Product of a previous Righ Direction heifer purchase.

lot 2 CROSSBRED

BPC APP 100X

MAAS MR HANNIBAL

3.17.10 • BW 87 • Polled • Black Sire: Hannibal PGS: Who Made Who PGD: Total Play Dam: Angus Here is a good bull prospect that has an outstanding mother to back him. He is stout featured, big bellied, and good looking. He will Dam make nice females and add of Lot 2 pounds to sons.

lot 3

GVL STOMPER

3/4 MAINE

2.10 • BW 90 • Polled • Black Sire: DCC Hard Drive Dam: Flatout x Draft Pick “Big boned” and “hairy” best describe this bull. Consigned with Verlinden Farms.

3/4 MAINE

lot 4

Page 4 The Right Direction January 28

BPC LIGHTHOUSE 106X

2.10• BW 89 • Polled • Black Sire: GVC Maverick Dam: Kalb Gretchen 32R His maternal granddam was National Champion (Fantasy x Jazz).

Growthy and stylish with a ton of hair for this bull. Nicely sized to cover a big group of cows this spring.

lot 5

BPC BELUT

ANGUS

2.10 • BW 80 • Polled • Black Sire: Lut Dam: BEB Juneau Loads of volume with a long front. Big boned like a Maine. Many usefull attributes this bull has to offer.

MAINE-ANJOU

lot 6

WILSONS MAVERICK 1X

3.10 • BW 91 • Polled • Black Sire: GVC Maverick Dam: Money Heavy muscle with cool look. Big boned and stout. Good haired.

lot 7

RLVF SWAGGER 1X

CROSSBRED

3.25.10 • BW 87 • WW 610 Sire: LBS Foreman PGS: GWS Ebony’s Trademark PGD: LBS MS G3 Dam: Ruby’s Cowgirl MGS: CNS Dream On MGD: Cowgirl Baby 316N You will be starting the construction of future bred heifers and high dollar-producing cows the day you turn Swagger out. Not only do you get an incredible baldie phenotype, but also a powerfull genetic background to go with. His dam, bred by Rubys, was the high-selling heifer at the Iowa Beef Expo simmental sale and went on to be Reserve in the junior show and Champion Simmental at the Iowa State Fair and AkSarBen. Foreman needs no introduction as he is making his mark as a go-to bull for Simmental genetics for a variety of operations.

CROSSBRED

lot 8

BKCC MR DIRTY HARRY

3.28.10 • BW 88 • Polled • Black • TH/PHA-Free Sire: Dirty Harry PGS: Ali PGD: Strictly Business Dam: Payback x Maine This is a maternally bred bull that you will really appreciate for the feamles he can make. This is a correctly designed, big middled bull that has extra muscle mass.

Dam of Lot 8

January 28 The Right Direction Page 5

Open Heifers lot 12 CHIANINA

BKCC JULIA 4.7.11 • BW 83 • Horned • Black Sire: Point Taken PGS: Heatseeker PGD: Whiplash Dam: Picasso x Angus This is a very high-quality Chianina show heifer prospect. She is sound, big-boned, good haired, and has that killer look.

lot 13 CHI-MAINETAINER

BKCC DIXIE 3.28.11 • BW 78 • Polled • Black Sire: Headliner PGS: Heat Wave PGD: Touchstone Angus Dam: Irish Whiskey x Heartbeat This one has generated a ton of interest while she has been here. You can't make them any bigger bellied than this girl. She is incredibly smooth, long-strided, well built, and has that donor cow look. This prospect will have a great show career and then be a great mother.

lot 14 CHIANINA

BKCC MISS MATILDA

Page 6 The Right Direction January 28

3.28.11 • BW 81 • Polled • Black Sire: Eye Candy PGS: Naughty Pine PGD: Purebred Galloway Dam: Angus I really like this female in the commercial division for next summer.

This Eye Candy daughter is big-boned, hairy, and very complete. This one could be a feature bred on just about any sale.

13th Annual

JANUARY 28 At The Farm • 3:00 p.m.

Dallas Center, IA

CROSSBRED

Bred Heifers

When only the very best will do...

lot 15

BKCC MISS JUJU

3.17.10 • BW 84 • Horned • Black Star Face • AI 6.29.10 to Doc Sire: Hired Man PGS: Hannibal PGD: Double Stuff Dam: Mossy Oak x Simmental Lot 15 is reserved for our top donor prospect every year. This powerhouse will not disappoint you. She is big-footed, big-boned, heavy muscled, ultra-sound, and super cool looking. She is a steer-making machine.

Reserving 10 embryos at seller's expense and buyer's convenience.

January 28 The Right Direction Page 7

lot 16 CROSSBRED

BKCC MISS DR WHO 3.21.10 • BW 81 • Polled • Black • AI 7.10.10 to Doc Sire: Dr. Who PGS: Witch Doctor PGD: Who Made Who Dam: Angus This is an extremely well built, sound female that is nicely balanced.

She has extra rib shape, along with muscle dimension, and that smooth feminine look.

lot 17 MAINETAINER

Success Story Tyler Hennings

Purchased a Right Direction bred female for $2,275 and sold her first calf for $4,500.

Dave Mente

Purchased a bred heifer from Right Direction for $2,500 and sold her first calf for $8,000.

BKCC MISS JAZZ 84W 4.12.10 • BW 79 • Polled • Black AI 5.24.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus An extremely eye appealing female that is good-headed, necked, and shouldered. She is great middled, nicely balanced, and has a ton of style.

lot 18 CROSSBRED

BKCC MISS MONOPOLY 46W 3.27.10 • BW: 75 • Polled • Black AI 5.17.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Monopoly PGS: Heat Wave PGD: Angus Dam: Maine x Angus Here is a big-boned, hairy, good-looking brood cow. She is big-bodied, sound-structured, and square-hipped.

SIMM-CROSSBRED

lot 19

Page 8 The Right Direction January 28

MENT MISS GULIANI 104W

3.14.10 • BW 79 • Polled • Black AI 5.8.10 to Gucci (likely) | PE 5.15.10 - 8.10.10 to Sooner Son Sire: Guliani PGS: Meyer 734 PGD: Maine-Angus Dam: Heartbeat x Angus (707 donor) Dave bought this one's mother off our sale three years ago, and she is loaded with genetic potential. She's an extremely complete, highcapacity female, and her grandmother has turned out multiple state fair champions. Buy this one with confidence.

lot 20 3.15.10 • BW 82 • Polled • Black AI 5.31.10 to I-80 | PE 6.15.10 - 8.15.10 to No Secrets (likely) Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus What else could you ask for, in terms of a great cow prospect? This one is a ground sow that is almost perfectly structured and hairy. Buy this one, and you will be putting dollars in your wallet for years to come.

lot 21

lot 23

BKCC MISS JAZZ 68W

BKCC MISS NUTT N BUTT BUSINESS 57W

3.17.10 • BW 78 • Polled • Black AI 6.17.10 to Guliani (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus This is a stoutly built, big-boned, heavy muscled one that has the look of a cow and will make outstanding show steers.

SIMM-CROSSBRED

MAINETAINER

MAINETAINER

BKCC MISS BACHELOR 34W

3.25.10 • BW 82 • Polled • Black Blaze AI 5.15.10 to Doc (likely) | PE 7.1.10 - 8.15.10 Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Angus Here is a good-looking, deep-sided, thick-ended female that still maintains her feminity and structural soundness. The Nutt N Butt daughters have been outstanding producers in our own herd.

lot 22 3.21.10 • BW 77 • Polled • Black AI 6.26.10 to No Secrets (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus Here is one of the most complete females in the sale. She is a big-bellied, square-made, nice patterned one that is sound as a cat.

lot 24

lot 25

BKCC MISS NUTT N BUTT BUSINESS 93W

BKCC MISS HEARTBEAT SON 58W

3.19.10 • BW 83 • Polled • Black Baldy PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Heartbeat x Angus This is a smoothly built, nicely balanced female that has extra rib shape and depth. She is fluid in her movement and has plenty of power.

SIMM-CROSSBRED

SIMM-CROSSBRED

MAINETAINER

BKCC MISS BACHELOR 15W

4.17.10 • BW 74 • Horned • Black Star Face AI 6.29.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat Son PGS: Heartbeat PGD: Angus Dam: Buck x Angus This is a younger heifer in the sale but a very good one. She is very complete, well muscled, and great bellied. Her mother raised a top-selling feature bred in a past Right Direction sale.

January 28 The Right Direction Page 9

Success Story MAINETAINER

Vickland

One of the winningest steers at the 2010-11 Previews. Sired

by Point Taken.

Raised by Geffert.

lot 26 BKCC MISS BACHELOR 18W 3.16.10 • NW 81 • Polled • Black AI 6.29.10 to Grant (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus Here is a good-looking, stout-featured female that excels, in terms of bone, muscle mass, hair, and soundness. Valuable genetics here.

lot 27 CROSSBRED

BKCC MISS HEARTBEAT SON 7W 4.3.10 • BW 75 • Polled • Black AI 6.29.10 to Grant (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat Son PGS: Heart PGD: Draft Pick x Angus Dam: Theobald 969 x Angus Another high-quality, big-ribbed, long-sided female that is smoothly made and really nice. This one moves really well, even on frozen ground.

lot 28 SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 71W 3.14.10 • BW 76 • Polled • Black Star Face AI 6.4.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Heartbeat x Angus Power, power, power! This is one stout-featured, attractive female that has the rear view of a steer and the side view of a great cow.

lot 29 MAINETAINER

BKCC MISS JAZZ 94W

Page 10 The Right Direction January 28

3.14.10 • BW 73 • Polled • Black AI 5.15.10 to Total Solution (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Maine x Angus This is a complete female that is long-sided, square-hipped, and has tremendous rib shape. She is also very attractive in her front one-third and very smoothly made.

lot 30 MAINETAINER

BKCC MISS BACHELOR 92W 3.14.10 • BW 80 • Polled • Black PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus Square-hipped, cool, chunky, and stout. If you are in the business of making show steers, welcome to the Right Direction sale and Lot Number 30.

lot 31 SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 96W

lot 32 BKCC MISS POINT TAKEN 117W 3.16.10 • BW 83 • Polled • Black • AI 5.19.10 to Doc Sire: Point Taken PGS: Heat Seeker PGD: Whiplash x Angus Dam: Habanero x Simmental Here is an attractively made, very eye appealing Point Taken daughter that is outstanding from forerib to flank. We feel with the Whiplash in Point Taken's pedigree that these daughters are destined to make great females.

lot 33 BKCC MISS BACHELOR 87W MAINETAINER

In 2006 BNN Cattle purchased an $8,500 heifer out of the Right Direction Female Sale. In 2009, she had a flush of four calves that sold for $36,000. In 2010, her natural calf fetched $16,750. That’s $52,250 of gross revenue in two years off an $8,500 bred heifer.

CROSSBRED

Success Story BNN Cattle

3.13.10 • BW 80 • Polled • Black AI 5.18.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Business PGD: Simm (Dynamite) Dam: Heartbeat x Angus Another outstanding Nutt N Butt daughter in our sale offering. I really like this one, in terms of body shape, bone, and power, and I like her even more for that smooth feminine look.

3.20.10 • BW 82 • Polled • Black AI 5.25.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Theobald 969 x Angus This female is built just the way I like them. She is powered up, in terms of bone, body, and muscle, yet she is still long-strided and very feminine. This one will be an outstanding producer.

January 28 The Right Direction Page 11

lot 35

BKCC MISS HEARTBEAT 1W

BKCC MISS DIRTY HARRY 9W

3.10.10 • BW 73 • Porned • Black AI 6.11.10 to Guliani (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat PGS: Cunia PGD: Cunia Dam: Angus The Heartbeat daughters have been valuable property in our own herd. They are good-uddered females that are outstanding producers. This heifer definitely fits that mold.

MAINETAINER

MAINETAINER

lot 34

5.17.10 • BW 76 • Polled • Black AI 5.15.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Dirty Harry PGS: Ali PGD: Strictly Business Dam: Heartbeat x Angus (707 donor) Just ask Dave Mente about the earning power of the females out of our 707 donor. This is the youngest heifer in the offering and as such is not as far along as the rest of the breds, but don't be fooled by that. She is a great patterned, horse-necked, belly dragger that I hate to see leave this farm.

lot 36 3.9.10 • BW 79 • Polled • Black • AI 6.12.10 to Nighty Night Sire: Guliani PGS: Meyer 734 PGD: Maine-Angus Dam: Heartbeat x Angus Here is a big-boned, heavy muscled, stout female that is awesome haired. I had to talk long and hard to get Dave to put this heifer in the sale. It's not very often that you get one this stout and this sound at the same time.

lot 37

lot 38

BKCC MISS NUTT N BUTT BUSINESS 96W

BKCC MISS JAZZ 72W

3.25.10 • BW 79 • Polled • Black Blaze AI 5.24.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Angus Here is another very high-quality Nutt N Butt daughter. She is big-footed, good-boned, long-strided, and feminine.

MAINETAINER

SIMM-CROSSBRED

CROSSBRED

MENT MISS GULIANI

3.24.10 • BW 80 • Polled • Black Blaze AI 5.27.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus This is a smoothly designed, nicely built female that is good-bellied and nicely balanced. Don't miss this one on sale day.

lot 39 SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 25W

Page 12 The Right Direction January 28

3.9.10 • BW 76 • Polled • Black Blaze PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Business PGD: Simm (Dynamite) Dam: Heartbeat x Angus If you like powered up and chunky, take a hard look here. This female excels, in terms of muscle mass, body shape, and bone. Couple that with the fact that she is sound and feminine, and you will have an outstanding cow.

lot 40 MAINETAINER

BKCC MISS BACHELOR 88W 3.22.10 • BW 76 • Polled • Black AI 6.10.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Angus Another high-quality Bachelor daughter here. This female is hugemiddled, heavy muscled, and clubby looking. You will admire her for her looks and ease of movement.

BPC MISS STAR POWER 39W 3.29.10 • BW 79 • Polled • Black AI 6.5.10 to Northern Improvement (likely) | PE 6.10.10 - 8.10.10 to 3/4 Maine sired by Smart Money Sire: Star Power PGS: PB Simmental PGD: PB Simmental Dam: Mossy Oak x Whiplash This is an attractive, smoothly made female that is very sound. She is great haired and has a cool look.

lot 42 SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 77W 3.9.10 • BW 81 • Polled • Black Blaze AI 5.25.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Business PGD: Simm (Dynamite) Dam: Whiplash x Angus I don't care if you're trying to raise billy goats or great cattle, this one will do it all. This is my favorite of the Nutt N Butt Business daughters.

She is stout, big-bellied, big-topped, and smoothly made. Get ready to make a lot of money with this one.

lot 43 BPC MISS DIRECT HIT SON 67W CROSSBRED

SIMM-CROSSBRED

lot 41

4.12.10 • BW 81 • Polled • Black and White AI 6.4.10 to Rest Easy (likely) PE 6.10.10 - 8.10.10 to 3/4 Maine sired by Smart Money Sire: Direct Hit Son PGS: Direct Hit PGD: PB Simmental Dam: Harry Bear x Angus Here is a big-legged, big-haired, big-butted one that is cool looking and sound. This one has great potential to raise show steers.

January 28 The Right Direction Page 13

lot 44 3.18.10 • BW 80 • Polled • Black Star Face AI 6.1.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Business PGD: Simm (Dynamite) Dam: Angus This high-quality female is exceptional in her feminity and extremely complete in her pattern. You will really like her for her rib depth, balance, and shape.

lot 45

lot 46

BKCC MISS BACHELOR 90W

BKCC MISS GRANT 6W

3.7.10 • BW 81 • Polled • Black AI 6.7.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Angus This one is built well, from the ground up. She is an extremely feminine, good-bodied, long-strided female that is well-muscled and wide in her under pinnings.

SIMM-CROSSBRED

MAINETAINER

SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 3W

3.14.10 • BW 82 • Polled • Black Baldy AI 6.26.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Grant PGS: Meyer 734 PGD: Maine-Angus Dam: Heartbeat x Angus This is a high-quality, easy-fleshing Meyer granddaughter. She is excellent in her skeletal design, great middled, and has a ton of potential.

MAINETAINER

lot 47

Success Story

BKCC MISS JAZZ 23W 3.16.10 • BW 77 • Polled • Black AI 5.24.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus This is a cool necked, nice-headed, smooth-shouldered female that is very nicely balanced. She is very good in her rib shape and depth, easy fleshing, and will be good property to own.

Ann Low

Hi, Ben! I have a full sister to the steer we sold Wade Rogers last year. She is a TANK!!! Had a lot of offers on her, but she is not for sale at any price.

Another good one out of a Kelly cow!!! Thanks!!

Ann Low, Double A Club Calves

lot 48 CROSSBRED

BKCC MISS POINT TAKEN 01W

Page 14 The Right Direction January 28

3.12.10 • BW 82 • Scurred • Black/Spots • AI 6.19.10 to Nighty Night Sire: Point Taken PGS: Heat Seeker PGD: Whiplash Dam: Full Flush x Maine Here is one of the most powered-up females in the sale. She is hugetopped and butted, good-bodied, and yet is very fluid in her motion and smooth in her appearance.

lot 49 3.7.10 • BW 72 • Polled • Black Blaze AI 5.24.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Grant PGS: Meyer 734 PGD: Maine-Angus Dam: Heartbeat x Angus I really like how complete this female is. She has extra rib shape and depth, is good patterned, and very high quality in her design.

lot 51

BKCC MISS BACHELOR 63W

BKCC MISS HEARTBEAT 20W

3.18.10 • BW 80 • Polled • Black AI 6.26.10 to Guliani (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus When we started breeding Bachelor to our Meyer daughters, we really hit a homerun. This one is indicative of the power, muscle, body, and design of this mating. These females have been great uddered and great producers for us.

MAINETAINER

lot 50

3.24.10 • BW 70 • Polled • Red AI 6.30.10 to Grant (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat PGS: Cunia PGD: Cunia Dam: Angus The Heartbeat daughters are getting harder to find. Don't miss your opportunity to own this high-quality, well-designed female.

lot 53

BKCC MISS JAZZ 103W

BKCC MISS HEARTBEAT SON 38W

3.12.10 • BW 74 • Polled • Black AI 6.7.10 to Grant (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus This one is a very angular, sharp-fronted female that is deepbodied, square-hipped, and sound. You will like her for her muscle dimension and completeness.

CROSSBRED

lot 52

3.17.10 • BW 76 • Polled • Black AI 5.24.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat Son PGS: Heartbeat PGD: Angus Dam: Meyer 734 x Angus Here is a super-built, well-designed female that is ultra-smooth, yet well-muscled. She is also soft-sided, good-footed, and nicely boned.

lot 54

lot 55

MENT MISS JAZZ SON 15W

BKCC MISS HEARTBEAT 2W

3.20.10 • BW 83 • Polled • Black AI 5.8.10 to Gucci (likely) | PE 5.15.10 - 8.10.10 to Sooner Son Sire: Jazz Son PGS: Habanero PGD: DVMM 611 Dam: Draftpick x Angus Another powered-up cow prospect from Mente Cattle Company.

This high-quality bred is deep-sided, heavily muscled, big-boned, and extremely attractive.

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SIMM-CROSSBRED

BKCC MISS GRANT 10W

3.15.10 • BW 78 • Horned • Red PE 5.15.10 - 8.10.10 to Meyer Son Sire: Heartbeat PGS: Cunia PGD: Cunia Dam: Angus Another great opportunity to own Heartbeat genetics. This is a very well designed, nicely structured female that is good in her muscle dimension, body shape, and balance.

January 28 The Right Direction Page 15

lot 56 3.22.10 • BW 79 • Polled • Black AI 5.15.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Meyer 734 x Angus This is the kind of female that should never leave our farm. She excels, in terms of rib shape, body depth, and fleshing ability.

Additionaly, she is a powered-up, heavily structured female that gives you an outstanding look.

lot 57

lot 58

MENT MISS DIRTY HARRY 93W

MENT MISS TYSON 91W

2.26.10 • BW 78 • Polled • Black AI 5.8.10 to Gucci (likely) | PE 5.15.10 - 8.10.10 to Sooner Son Sire: Dirty Harry PGS: Ali PGD: Strictly Business Dam: DJ Salute x Angus This is a long-fronted, smoothly shouldered, nicely balanced female. She is good-footed, big-boned, and wide pinned. Don't miss an opportunity here.

This steer sold for $48,000 out of a $1,700 Right Direction female.

3.3.10 • BW 81 • Polled • Black AI 5.8.10 to Gucci (likely) | PE 5.15.10 - 8.10.10 to Sooner Son Sire: Tyson PGS: Ali PGD: CMAC Symanthia’s Dandy Dam: DJ Salute x Angus If you like them smooth, super-feminine, and extremely sound, be sure to look this girl up on sale day. I really like how squarehipped, big-middled, and stylish this female is.

lot 59 CROSSBRED

Success Story

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BKCC MISS BACHELOR 59W

BKCC MISS HEARTBEAT SON 24W 3.7.10 • BW 78 • Polled • Black AI 6.18.10 to No Secrets (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Heartbeat Son PGS: Heartbeat PGD: Angus Dam: Heatseeker x Meyer 734 Here is another high-quality brood cow prospect. She is big-barreled, smoothly made, and has that feminine look.

lot 60 MAINETAINER

BKCC MISS BACHELOR 5W

Page 16 The Right Direction January 28

3.4.10 • BW 80 • Polled • Black AI 6.29.10 to Grant (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Theobald 969 x Heatseeker Here is a true powerhouse. She is big-footed, big-boned, and really heavily muscled. She is as sound, feminine, and smooth as you can make one, for the amount of true mass that she has. An additional bonus is that she is a gentle as a dead pig.

lot 61 3.13.10 • BW 79 • Polled • Black AI 5.17.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz Son PGS: Jazz PGD: Angus Dam: Maine x Angus A very soft middled, easy fleshing female that has “cow” written all over her. You will like this one for her looks, body shape, and stoutness.

lot 64

BKCC MISS NUTT N BUTT BUSINESS 3W

BKCC MISS JAZZ 73W

3.21.10 • BW 82 • Polled • Black Blaze AI 6.30.10 to Guiliani (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Maine x Angus Another big-footed, big-boned Nutt N Butt daughter. This one is stout, sound, and easy doing.

MAINETAINER

lot 62

3.14.10 • BW 83 • Polled • Black AI 5.15.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus Here is a nicely built, big-centered Jazz daughter that is very functional in her kind. She is complete, smooth-sided, and very attractive.

lot 63 SIMM-CROSSBRED

BKCC MISS NUTT N BUTT BUSINESS 35W 3.21.10 • BW 83 • Polled • Black Blaze AI 5.25.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Angus Here is a really good, stout-boned, heavy-muscled female that is extremely complete. She combines phenotype with genotype to the highest degree.

lot 65 BKCC MISS JAZZ SON CROSSBRED

SIMM-CROSSBRED

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BKCC MISS JAZZ SON 21W

3.22.10 • BW 78 • Polled • Black AI 5.25.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz Son PGS: Jazz PGD: Angus Dam: Angus Here is a big-footed, good-boned female that is moderately framed, chunky-looking, and stout. This one is very good and will make you pay attention when she goes into the ring on sale day.

January 28 The Right Direction Page 17

lot 66 3.21.10 • BW 82 • Polled • White AI 6.17.10 to No Secrets (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Wyoming Wind Son PGS: Wyoming Wind PGD: PB Charolais Dam: Meyer 734 x Angus If you are wanting to raise smokes, this one will do the job. She is deep-sided, extremely attractive, and complete in her pattern. This high-quality female is exceptional in her femininity.

lot 68

BKCC MISS BACHELOR 52W

BKCC MISS NUTT N BUTT BUSINESS 22W

3.9.10 • BW 78 • Polled • Black AI 5.15.10 to I-80 (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Bachelor PGS: Jazz PGD: Midnight Express Dam: Angus This is a very attractive, long-sided female that is refined nicely through her front one-third and is extremely feminine. You will really like this one for her rib and body shape.

SIMM-CROSSBRED

lot 67

3.15.10 • BW 81 • Polled • Black Blaze AI 6.1.10 to Gucci (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Heartbeat x Angus Don't miss the opportunity to purchase this exceptional club calfmaking female. This high-quality bred is complete, stout, sound, and flat good. She is out of a No Miss Heartbeat cow of ours that has raised two state fair champions.

lot 69

lot 71

BKCC MISS NUTT N BUTT BUSINESS 75W

BKCC MISS JAZZ 30W

3.20.10 • BW 75 • Polled • Black AI (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Nutt N Butt Bus. PGS: Strictly Bus. PGD: Simm (Dynamite) Dam: Angus Big-boned, stoutly made, and clubby looking. Look at the picture. Watch the video. See her in real life. Buy with confidence.

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BKCC MISS WYOMING WIND SON 48W

3.18.10 • BW 77 • Horned • Black AI (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Angus This high-quality Jazz daughter has the ability to make good looking, well built, sound-structured Maine breeding cattle. You will like her for her power, feminity, and depth of body.

lot 70 CROSSBRED

BKCC MISS LANDSLIDE 54W

Page 18 The Right Direction January 28

2.27.10 • BW 83 • Polled • White AI 5.25.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Landslide PGS: PB Charolais PGD: PB Charolais Dam: Angus Here is a big-legged, heavily muscled, Charolais-cross female that is stout enough to make steers, and feminine enough to make breeding heifers... your choice.

lot 72 MAINETAINER

BKCC MISS JAZZ 29W 3.11.10 • BW 76 • Horned • Black AI 6.25.10 to Guiliani (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz PGS: Habanero PGD: DVMM 611 Dam: Maine x Angus Smooth and powerful. This is a stout-muscled, wide-pinned female that is big-footed, nicely boned, and hairy. This one has all the pieces to make a good cow.

lot 73 CROSSBRED

BKCC MISS MONOPOLY 101W

lot 74 BKCC MISS JAZZ SON 151W 3.17.10 • BW 82 • Polled • Black AI 5.25.10 to Doc (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Jazz Son PGS: Jazz PGD: DVMM 611 Dam: Simmental x Angus This sleek-necked female is moderately framed and has the look to produce outstanding offspring. Holy, moly, Rocky! Don't miss this one!

lot 75 MENT MISS POINT TAKEN 29W CROSSBRED

In our 2010 Right Direction Female Sale, Bill Scheetz purchased four bred heifers for $1,800, $2,100, $2,600, and $2,250. When he got them home, he re-sold one of those breds for $7,500. He calved the other three and sold thier calves for $1,500, $2,750, and $3,000.

CROSSBRED

Success Story Bill Scheetz

3.20.10 • BW 79 • Polled • Black AI 5.15.10 to Shiver (likely) | PE 7.1.10 - 8.15.10 to Meyer Son Sire: Monopoly PGS: Heat Wave PGD: Angus Dam: Maine x Angus Here is an extremely complete individual that is level-topped, square hipped, and very correct in the set to her shoulder, hock, and pastern.

This one is easy-fleshing, deep-sided, and easy on the eyes.

3.17.10 • BW 80 • Polled • Black AI 7.9.10 to Gucci Sire: Point Taken PGS: Heat Seeker PGD: Whiplash Dam: Meyer 734 x Angus Look at this one from the side, and you will love her. Get behind her, and you will be amazed at how powerful she is, yet still maintains her smooth and attractive front end.

January 28 The Right Direction Page 19

Kelly Cattle Co.

PRE-SORTED First Class US Postage PAID Montezuma, Iowa Permit No. 30

24403 250th St. Dallas Center, IA 50063

Don’t Ask Us, Ask Them...

Our customers are the backbone of Kelly Cattle Company. We appreciate everything they do for our operation, and we are proud to tell you about their successes with past Right Direction females.

Solo

Raised by Dave Mente out of a $2,500 Right Direction bred heifer..

Promotion bull purchased by Jared Schmidt.

Cody Hughes

Be sure to browse through these pages for other Success Stories from Right Direction customers!

Just imagine

Reserve Division 3 Steer at 2010 AkSarBen. Out of a $1,700 Right Direction bred heifer.

your success story.