Rume Magazine Issue 007 June 2024

LANA LUSA LEVELS UP PRADA'S FALL AND RISE

THINGS TO DO IN DUBAI THIS SUMMER

MAGAZINE ISSUE 007 JUNE 2024

DISCOVER NEW ADVENTURES ON THE HORIZON WITH FLYDUBAI'S NEW ROUTES LET'S FLY AWAY 7

SET SAIL TO DUBAI HARBOUR TO VISIT A NEW BEACH CLUB MAKING WAVES IN THE CITY BE BEACH

SALT AT THE MUSEUM

CHECK OUT THE BURGER BRAND'S NEW CONCEPT THAT'S ALL ABOUT COLLABORATION

LUSA RETURNS

PRADA'S FALL AND RISE 8

THE POPULAR PORTUGESE EATERY MAKES ITS COMEBACK IN THE BEST WAY LANA

TOP THINGS TO DO IN SUMMER

STAY COOL WITH THESE AWESOME INDOOR ACTIVITIES

FOLLOW THE JOURNEY THAT GOT THE BRAND TO WHERE IT IS TODAY

OUR TOP PICKS FOR AMAZING JAPANESE RESTAURANTS IN DUBAI KONNICHIWA

HELLO, KOKORO

THE UAE'S FIRST HAND ROLL BAR IS OPEN AND ALREADY A HIT

June has come around and we're officially on the precipice of summer. I love this time of year and all the exciting energy that comes with it as we beckon the next few months of memory-making. To get you in the mood, this month we're highlighting the new adventures that await you with flydubai's freshest flight routes. Whether you're planning a European escape, an African adventure or an eastern escapade, there's an easy, direct flight ready to take you there.

editor’s letter

If you're staying closer to home, don't worry, page 9 is your guide to making the most of Dubai in the warmer months, with the most fun things to do indoors. For foodies, we've got a guide on the best Japanese restaurant in the city, as well as a spotlight on a brand new one you have to try, Kokoro, on page 12.

I always enjoy the warmer days, and am perfectly happy sending the summer in a temperaturecontrolled pool, so if you're the same, then make sure to check out our page on Be Beach, a new-ish beach club in Dubai Harbour that's providing the base for the most epic tan by September. However you choose to spend this month, I truly hope you have an amazing one. See you in July!

wishlist

LET'S FLY AWAY

This summer season, Dubai-based airline flydubai is launching flights to 10 popular destinations you need to visit in 2024

Dubrovnik CROATIA

Discover the enchanting beauty of Dubrovnik, where medieval architecture meets crystal-clear Adriatic waters. Immerse yourself in the vibrant history and stunning scenery of this UNESCO World Heritage site for an unforgettable getaway.

Olbia ITALY

Escape to Olbia for a perfect blend of stunning beaches and rich history. Enjoy the warm Mediterranean sun while exploring charming coastal towns and delicious local cuisine.

Corfu

GREECE

This summer, visit Corfu and bask in its lush landscapes and turquoise waters. Enjoy the island’s vibrant culture, delicious cuisine, and picturesque villages for a truly memorable experience.

Mykonos

GREECE

Stunning beaches, vibrant nightlife, and charming whitewashed buildings make up Mykonos. Experience the perfect mix of relaxation and excitement on this beautiful island.

Tivat

MONTENEGRO

Experience the beauty of Tivat, with its stunning coastline and luxurious marina. Relax in this hidden gem and explore its charming historic sites for a perfect Mediterranean escape.

Bodrum

TURKIYE

Where ancient history meets lively beach life. Enjoy the vibrant markets, beautiful coastlines, and rich cultural heritage for a truly unforgettable experience.

Trabzon

TURKIYE

Explore the stunning Black Sea coast, charming villages, and historic landmarks for a unique and memorable adventure.

Sochi

RUSSIA

Offering a perfect blend of natural beauty and modern attractions, Sochi is an ideal summer destination. Enjoy the stunning Black Sea coast and explore the city's vibrant cultural scene for an unforgettable vacation.

Batumi

GEORGIA

Offering a perfect blend of modern luxury and natural beauty, Butumi provides a serene escape from the hustle and bustle of everyday life.

Santorini

GREECE

Marvel at its breathtaking sunsets and iconic blue-domed buildings. Enjoy the island's unique volcanic beaches and charming villages for a dreamy getaway.

Be Beach, a luxury new beach club at Dubai Harbour, offers a captivating dayto-night experience for those seeking poolside relaxation, gourmet cuisine, and vibrant entertainment. With its stunning location, backdropped by the Marina Skyline, Be Beach provides a perfect blend of coastal charm and boho-chic ambience.

Guests can indulge in temperature-controlled pools, comfortable day beds, and stylish cabanas while soaking up the sun to the chilled tunes of resident DJs Frederick Stone and Mar+Mer. The rustic-luxe design, featuring natural and earthy tones, transports visitors to the tranquil summers of the Cote d'Azur.

The Mediterranean-inspired menu offers a range of fresh ingredients and bold flavours. Guests can savour small plates like taramosalata, tuna tartare, and crispy aubergine, or opt for heartier options such as grilled jumbo prawns, lobster linguini and the signature Be Beach rigatoni with caviar. The vibrant bar deck showcases master mixology, creating the perfect accompaniment to the sunset

views.

Various packages are available for sun loungers, double sunbeds, and poolside cabanas, with redeemable options for weekdays and weekends. Sun loungers start from AED 150 for ladies and AED 200 for gents during the week, with a portion of the fee redeemable for food and drinks. On weekends, prices range from AED 200 for ladies to AED 300 for gents.

Double sunbeds and cabanas offer front-row pool views and private plunge pools, respectively, with minimum spend and redeemable amounts.

As the sun sets, Be Beach transforms into a lively party spot, with a roster of live acts and international DJs drawing in the crowds. The beach is cleared of beds, and the atmosphere shifts to a more upbeat vibe, perfect for those looking to dance the night away.

Be Beach has quickly become a popular destination for Dubai's discerning crowd, thanks to its picturesque setting, top-notch amenities, and exciting day-to-night concept.

@bebeachdxb

SALT AT THE MUSEUM

Omost recognisable burger brands, SALT, has brought its beloved concept to an iconic new location - the Museum of the Future. The pioneering SALT AT THE MUSEUM is a standalone space that offers a fresh approach to the SALT experience, showcasing the brand's commitment to innovation and culinary excellence.

The mastermind behind this dynamic concept is the revolving door

of culinary superstars invited to put their unique stamp on SALT's classic menu. Every three months, a new celebrated regional chef takes the reins, concocting an exclusive array of imaginative offerings that push the boundaries of traditional burger fare.

For the inaugural installment until the end of June, acclaimed chef, Akmal Anuar, takes charge. As the visionary behind the MENA's 50

Best 3 Fils and one-Michelin-starred 11 Woodfire, he brings his wealth of experience and passion to the table. Born into a family of Singapore hawkers, Chef Akmal's passion is honouring his roots whilst elevating timehonoured flavours to new artistic heights. Prepare to embark on a true culinary exploration as you study the tantalising menu and await each carefully composed dish's arrival.

artful compositions dazzle your senses with bursts of unexpected yet familiar flavours that showcase the intersection of tradition and futureforward techniques. From the first bite to the last, each dish tells a story of creativity, passion, and innovation.

As the Museum of the Future continues to inspire and captivate visitors, SALT's presence adds an exciting new dimension to the experience, in a truly unique setting.

@saltatthemuseum

EXPERIMENT 01: CHEF AKMAL

LANA LUSA LEVELS UP

Sun-kissed flavours at the new location along the Dubai Canal at Four Seasons Residences

Within the prestigious Four Seasons Private Residences on the Canal, popular Portuguese restaurant, Lana Lusa, has reopened its doors. This exciting move promises to redefine luxury dining in the heart of the city, offering patrons an unparalleled gastronomic experience in a new and refined setting. At its new location, Lana Lusa captures the essence of Mediterranean culinary traditions whilst infusing modern elegance and Portuguese heritage into every detail. The meticulously designed venue, inspired by Jessica Kassim's legacy, transports diners to the charming streets of Europe, where every corner tells a story of tradition and innovation.

One of the highlights of Lana Lusa's reopening is its extended menu, celebrating the diverse and rich flavours of the Mediterranean. From traditional favourites to contemporary creations, guests embark on a culinary journey that captures the essence of Europe. The addition of a 'Portuguese Heritage' section pays homage to Jessica's grandmother, infusing the menu with cherished family recipes and authentic flavours.

Hailing from the Portuguese coastal town of Torres Vedras, Chef Helio's upbringing near the Atlantic Ocean instilled in him a deep appreciation for fresh, high-quality ingredients and traditional cooking techniques. Lana Lusa's new location boasts a spacious terrace offering views of Dubai Canal.

To celebrate Lana Lusa's grand reopening, The Rume, a Dubaibased design studio, has created a unique candle collection inspired by the restaurant's captivating artwork. Each candle features a distinctive design, from intricate patterns reminiscent of Portuguese tiles to bold, abstract strokes that echo the restaurant's modern elegance. The carefully curated scents, ranging from fresh citrus and herbs to warm amber, have been selected to complement the restaurant's ambience and culinary offerings. As guests explore the renewed Lana Lusa, they will discover these bespoke candles strategically placed throughout the space, enhancing the overall sensory experience and creating a memorable atmosphere that reflects the restaurant's commitment to luxury and artistry. lanalusa.com

Arte Museum

Experience immersive digital art at Dubai's ARTE Museum, spanning 2,800 sqm with 14 themed zones under 'Eternal Nature'. Tickets start at AED129. dubai.artemuseum.com

Ski Dubai Penguins

Have an unforgettable adventure with Ski Dubai's resident King and Gentoo Penguins. There's an interactive educational session, underwater penguin viewing, meet and greet opportunities, and more. All for just AED230. skidxb.com

Pasta making workshop

Join and experience the joy of pasta-making at Sagra's workshop! In just 2 hours, learn to craft authentic Italian pasta from scratch. Price is AED250. @sagra.dubai

Prepare for an adrenalinepumping adventure unlike any other with The Storm Coaster at Dubai Hills Mall. Prices start at AED65. @thestormcoaster The Storm Coaster

The Green Planet

Explore four levels within the bio-dome, with over 3,000 species of plants, animals, and birds, offering an immersive experience for all ages. Day pass tickets start from AED155. thegreenplanetdubai.com

PRADA'S FALL & RISE

Navigating triumphs, confronting challenges and embracing renewal

Within the realm of fashion history, Prada's narrative is both legendary and cautionary. From its humble beginnings as a leather goods shop in Milan to its global stature as a symbol of luxury and innovation, Prada's journey has been nothing short of remarkable. Yet, like all great narratives, it is not without its twists and turns, its moments of triumph and despair. The rise of Prada reads like a fairy tale of modern fashion. Mario Prada's commitment to quality and craftsmanship laid the groundwork for the brand's ascent to prominence. But it was under the visionary leadership of Miuccia Prada that the brand truly came into its own. Miuccia's willingness to push boundaries and

challenge conventions revolutionised the industry, earning Prada a legion of devoted followers and a permanent place in the annals of fashion history. Throughout the 1990s and early 2000s, Prada was the epitome of cool. Its sleek designs and understated elegance captivated the imaginations of fashionistas worldwide. From the iconic nylon backpacks to the infamous flame heels, Prada's creations were not just accessories; they were works of art. But success has a way of breeding complacency, and Prada was not immune to this pitfall. As the fashion landscape evolved, Prada found itself struggling to keep pace. The rise of fast fashion and the proliferation of online shopping presented new challenges that

the brand was illprepared to face. Sales began to decline, and profits dwindled as Prada grappled with an identity crisis. Internally, the company was beset by power struggles and creative differences. Miuccia Prada's vision clashed with that of her business-minded husband, Patrizio Bertelli, leading to tension and instability within the company. Meanwhile, younger, more agile competitors began to chip away at Prada's market share, offering fresher, more relevant alternatives to the staleness that had crept into Prada's designs. For a time, it seemed as though Prada's fall from grace was inevitable. The brand that had once been the darling of the fashion world now found itself on the brink of irrelevance, struggling to find its footing in an increasingly crowded and competitive marketplace. But just when all seemed lost, Prada began to fight back. Recognising the need for change, Miuccia and Patrizio embarked on a mission to reinvent the brand for the modern era. They embraced technology

and innovation, exploring new materials and manufacturing techniques to create sustainable, ecofriendly products. They also refocused their efforts on engaging with younger consumers, partnering with influencers and celebrities to breathe new life into the brand. Today, Prada stands on the precipice of a new era. The scars of its past struggles are still visible, but there is a sense of optimism in the air. As the fashion world watches with bated breath, Prada prepares to reclaim its rightful place among the pantheon of fashion greats. The fall and rise of Prada may be a cautionary tale, but it is also a testament to the resilience of a brand that refuses to be defined by its past. By embracing change, fostering collaboration, and staying true to its core values of quality and craftsmanship, Prada has the potential to once again captivate the hearts and minds of its consumers. prada.com

KONNICHIWA

Discover Dubai's best Japanese luxury dining gems, each offering a taste of tradition and innovation.

Zuma

Hyatt Centric Jumeirah's blend of Eastern and Western tastes, featuring panoramic views and chef Izu Ani's creations. @kaienzodubai

Consistently brilliant and always busy, Zuma Dubai never fails to deliver an exceptional experience. Be sure to try the business lunch. zumarestaurant.com

A bustling hotspot, fusing Eastern flavours with Western flair, Mimi Kakushi is known for its brilliant miso black cod and delicious wagyu gyozas. mimikakushi.ae

At Souk Madinat Jumeirah, serving top-notch sushi and yakitori against Souk Madinat's scenic waterways. sushiyaki.ae

Netsu Nobu

Palm Jumeirah's Japanese Steakhouse, loved for its Warayaki-style grills, sushi, and sashimi, with a vibrant, theatrical ambience. @netsudubai

Located atop Atlantis, The Palm, offering a unique blend of Japanese and Peruvian dishes, famous for its signature black cod. @nobudubai

Mimi Kakushi

Sushiyaki

Kai Enzo

KO KO RO

Kokoro, meaning 'heart' in Japanese, perfectly encapsulates the intimate and personalised dining experience that awaits guests. Founded by the dynamic chef duo Daniel Lee (affectionately known as Ducky) and Patrick Pham, Kokoro originated in Houston, Texas, and has been delighting sushi enthusiasts for over eight years. The concept now brings its innovative Japanese cuisine to Dubai, blending contemporary flavours with traditional techniques, as the UAE's first hand roll sushi bar, nestled within the trendy Alserkal Avenue.

At Kokoro, guests have the unique opportunity to sit at the counter and witness the skilled chefs in action. The talented team slices, spices, and serves a variety of sushi and hand roll dishes live, using only the finest ingredients sourced from trusted suppliers. From the succulent Hamachi (Japanese yellowtail) to the melt-in-your-mouth A5 wagyu nigiri, every bite showcases the restaurant's commitment to culinary excellence.

the spicy tuna hand roll and a salmon nigiri that instantly melts in your mouth.

Kokoro caters to various occasions, from a casual date night to a quick lunch, making it a must-visit for food lovers in Dubai. As the menu continues to evolve, focusing on seasonal produce, each visit promises a unique culinary journey. In the future, the restaurant plans to introduce new experiences, such as an Omakase pairing menu. With its dedication to fresh ingredients, skilled chefs, and inviting atmosphere, Kokoro is set to become a staple in Dubai's dining scene, offering a true taste of Japan in Alserkal Avenue. @kokoro.dxb

The 44-seater venue, designed as a traditional Japanese restaurant and harmonised by a Feng Shui expert from Hong Kong, features 18 stools wrapped around the bar and 26 table seats. The interior is adorned with potted plants, hanging lamps, and neon signs, creating a cool and casual ambience with quirky rubber duck mascots.

The menu is intentionally curated, focusing on fresh fish and meat. Diners can explore four distinct sections: hand rolls, crudo, nigiri & sashimi, and salads. Must-try items include

The UAE’s first handroll bar has found its open in Dubai's Alserkal Avenue