Military Entrepreneur Magazine Fall2024

Military Entrepreneur Magazine

Fall 2024

TWENTY - FIVE NOTABLE MILITARY - CONNECTED ENTREPRENEURS MAKING A DIFFERENCE IN THEIR COMMUNTIES

WHY MENTORING MATTERS

MILITARY ENTREPRENEURS IMPACTING THEIR COMMUNITIES

MEET

EMILY EMMONS

CO-FOUNDER AND EXECUTIVE DIRECTOR OF HO‘OLA VETERAN SERVICES

CONTENTS 04 CEO CORNER 06 IMPACT STATEMENT 08 EXCLUSIVE! TWENTY- FIVE NOTABLE MILITARY- CONNECTED ENTREPRENEURS MAKING A DIFFERENCE IN THEIR COMMUNTIES

14

ON THE COVER

EDITORIAL AND PRODUCTION CEO and Founder | Stephanie Brown

35 THE IMPACT OF

MILITARY-CONNECTED ENTREPRENEURS ON COMMUNITIES

51 WHY MENTORING MATTERS 66 SHOW YOUR SUPPORT FOR THE ROSIE NETWORK

Managing Editor & Contributor | Tricia Ross Distribution | Jennifer Jordan Production Editor | Lura Poggi Cover Photo | Olin Winata of Milo&Olin

“Elevating Military Families Through Entrepreneurship” 11441 MAIN STREET #270 RAMONA, CA 92065 CONTACT@THEROSIENETWORK.ORG

WWW.THEROSIENETWORK.ORG

WWW.FACEBOOK.COM/THEROSIENETWORK

WWW.LINKEDIN.COM/COMPANY/THE-ROSIE-NETWORK

THE ROSIE NETWORK

G N I COM ON

SO

2024 This holiday season, shop with purpose!

Our curated gift guide features products from veteran and military spouse-owned businesses, so every purchase helps support those who serve and their families.

Whether you’re finding the perfect gift for a loved one or treating yourself, you’ll be giving back to the community with each thoughtful choice.

PRESENTED BY:

WWW.THEROSIENETWORK.ORG The Rosie Network is a 501 (c)3 Federal Tax ID Number: 46-1522625

CEO'S CORNER Celebrating the Impact

of Military Entrepreneurs Starting a business is no small feat. For most entrepreneurs, it’s a journey full of challenges— loneliness, financial strain, and the constant weight of risk. There are days when it feels like the odds are stacked against you.

One of my favorite quotes is by Zig Zigler, “There is no elevator to success, only stairs.”

.

Despite the fear, the uncertainty, and the sleepless nights, you keep moving forward.

Why? Because you believe in what you’re building and you’re determined to make a difference. And the truth is, without small business owners like you, our communities and our nation would look very different. You create jobs, solve problems, and strengthen the economy in ways that often go unseen.

For military entrepreneurs, this journey is even more profound. Veterans and military spouses bring unparalleled resilience and commitment to their work—skills forged through years of service, sacrifice, and the pursuit of something greater than themselves. These are the very traits that make military entrepreneurs some of the most inspiring and impactful leaders in the business world today.

But here’s the thing: you are not alone.

At The Rosie Network, we believe in the power of community. Over the past decade, we’ve had the privilege of standing alongside some of the most courageous and determined individuals—veteran and military spouse entrepreneurs who have transformed their dreams into thriving businesses.

P. 4

CEO'S CORNER CEO'S CORNER This year, we’re proud to shine a spotlight on 25 exceptional military entrepreneurs whose successes are not only changing their own lives but also uplifting their communities across the country.

Each of these 25 entrepreneurs has a unique story. Some started their businesses to create financial stability for their families after transitioning from the military. Others wanted to solve problems they encountered in their service, turning challenges into opportunities for innovation. And many sought to create jobs for fellow veterans or military spouses, understanding firsthand the struggles of employment and reintegration. Regardless of their reasons, they all share one thing in common: they took a risk, and in doing so, they are making an impact that goes far beyond their bottom line.

From tech startups and consulting firms to art therapy practices and local cafes, these 25 entrepreneurs are driving real change in their communities.

They’re creating jobs, providing services that matter, and showing us all that the entrepreneurial spirit is alive and thriving in the military community.

What’s particularly inspiring is that these entrepreneurs don’t stop at business success —they go further. Many have become mentors, reaching back to support other veterans and military spouses who are just starting their entrepreneurial journeys. They’ve built networks, shared resources, and provided guidance to ensure that others can find their paths to success. Their willingness to give back is a testament to the enduring values of service and leadership that are at the core of the military experience.

These 25 military entrepreneurs leaped. They stared into the abyss and decided to build something beautiful, something meaningful.

They are creating legacies, not just for themselves but also for their communities and future generations of military entrepreneurs.

Their impact will be felt for years to come, and we are honored to share their stories with you.

We hope that as you read about their journeys, you’ll find inspiration in their resilience and courage. Let their stories remind you that no matter where you are in your journey, you are not alone. The road may be tough, but the rewards are immense.

Here’s to the brave, the bold, and the unstoppable spirit of military entrepreneurs.

Stephanie Brown CEO and Founder, The Rosie Network

5000 ENTREPRENEURS SERVED ANNUALLY

30,000 + Network of Military-Connected Entrepreneurs

65%

of those served are minorites

60%

of those served are women

76%

of veterans served are service disabled

GRADUATES PARTICIPATE IN 8/10 NATIONAL ALUMNI PROGRAM

20,000+ HOURS OF MENTORING

KIDS SERVED SINCE 380 LAUNCHING IN 2022

Represented in 40 states and 6 countries.

Service2CEO is now a college accredited program through Excelsior University

www.therosienetwork.org

IT’S BEEN OVER A DECADE AND “WE CAN’T DO IT WITHOUT YOU!”

The Rosie Network has led the Military-Connected Entrepreneur movement by providing education and support that accelerates entrepreneurial growth and boosts military small business success.

Since 2012, our college-accredited Service2CEO program has strengthened military families by enhancing their financial stability and self-sufficiency.

We Are Proud To Partner With Our Major Donors

JOIN OUR SUPPORTERS and GIVE BACK

Our nation’s military families sacrifice so much for our freedom.

They invest in us, now it’s time to invest in them.

Contact dklock@therosienetwork.org The Rosie Network is a 501(c)3

Tax ID Number: 46-1522625

EMILY EMMONS Ho`ōla Veteran Services

P. 14 TROY SMALL

P. 16

Copperwater Consulting, Inc.

DAWN BRYANT Dawn The Tour Guide

P. 18 TRAVIS ARNOLD

P. 20 KEYANI WASHINGTON CHAT Skin & Hair Co

P.8

Caisson Shaving Co.

P. 22

JEN AMOS

P. 24

Holding Down The Fort Podcast

CYLE ADAIR

Transcend Translation

P. 28

P. 26 RUTH YOUNG-LOAEZA NEET SHEETS®

SCOTT TUCKER US VetWealth

P. 30 APRIL MITCHELL

P. 34

4A's Creations, LLC

DR. KENNETH GAY Kenneth Gay Education

P. 36 AYREN PFEIFER

P. 38

The Pfeifer Team

JACOB MOUSSEAU Wounded Woodworkers

P. 40 DEON GREEN

Dee Luxe Nails, LLC

P. 42 ROD MATTHEWS Brevian Energy, LLC

P. 10

P. 44

P. 46

KEVIN SCHMIEGEL ZeroMils

ANNA WOOD Shaped By Strength by Anna Wood Fitness

P. 52

P. 48

SINUHE MONTOYA Drone Quote

COLLEEN MARCHI The Brave Knights

P. 54 RUBEN AYALA

P. 56

Triple Nikel

MONICA FULLERTON

P. 58

Spouse-ly

KIMBERLY NGUYEN

P. 60

Art Therapy with Kim

MOSHE KRAFCHOW

P. 62

TreeCulture

HUNTER & CHASE Double Trouble Treat Company

P. 64 MICHELLE PENCZAK Squared Away

P. 66 Bravo Zulu To These

TWENTY- FIVE NOTABLE

P. 12

MILITARY- CONNECTED ENTREPRENEURS MAKING A DIFFERENCE IN THEIR COMMUNTIES

BUILDING THE NEXT GENERATION OF MILITARY ENTREPRENEURS

The Rosie Network The Rosie Network’s mission is to build stronger military families through entrepreneurial programs and support services that empower military spouses, transitioning service members and veterans, increasing the financial stability and self-sufficiency of American families who serve.

SERVICE2CEO SERVICE2CEO is the starting point for our military-connected entrepreneurs. Each cohort learns core business skills from concept to funding and branding to scaling. Graduates develop the skills and network to launch and grow their businesses.

SERVICE2CEO Alumni Program keeps graduates connected throughout the life cycle of their business. Staying connected with our graduates provides access to mentors, capital resources and ongoing business assessment opportunities.

Tammy Dotson Founder & CEO of Time 2 S.H.I.N.E. Consulting Services, LLC

The Program

8-module curriculum Guidance and instruction provided by leading business experts Virtual instruction, networking opportunities and co-working hours.

Mentorship & accountability partners Pitch Deck Development Polish presentation skills Alumni Network Business Assessment

SPRING COHORT DEADLINE IS 11/30/24

"I walked into Service2CEO wide-eye and wet behind the ears not really knowing anything about starting my business. I felt so lost at first because my business was still in the idea phase. With the help of the Subject Matter Experts, the facilitator, and brainstorming/idea sharing with the other business partners in the cohort, I walked out of the class with a full up LLC and a clear idea of where to go forward.

This was the first BIG steps in getting my consulting business going and I'm grateful for the opportunity Service2CEO gave!"

The Rosie Network is a& W 501 (c)3 Federal Number: 46-1522625 WW . TofHTime E R2OS.H.I.N.E. S I E N Consulting E T WTax O RServices, KID .OR G Founder CEO LLC 501 (c)3 Federal Tax ID Number: 46-1522625

EMILY EMMONS

Ho`ōla Veteran Services

From Personal Struggles to Community Triumphs: The Journey of Emily Emmons and Hoʻōla Farms Emily Emmons' path to entrepreneurship was shaped by her personal life and professional endeavors. With a background in marketing, sales, and veteran advocacy, she witnessed the transformative effects of gardening on her husband John, a military veteran grappling with traumatic brain injury and PTSD. This personal revelation inspired the creation of Hoʻōla Farms, a project aimed at extending these therapeutic benefits to other veterans in need.

"The idea for Hoʻōla Farms began with the Victory Gardens for Veterans program," Emmons recalls.

"We started by delivering free garden beds and plant starts to veterans and their families. The positive outcomes were undeniable, and we quickly saw the potential for broader impact."

This early success led to further developments, including the Growing Veterans program funded by the USDA's Enhancing Agricultural Opportunities for Military Veterans (AGVETS) Grant. Emmons and her team recognized the need for more agribusiness opportunities and expanded their efforts to include the Groundwork to Grow program and the Hawai’i Farm-to-Car initiative.

P. 14

Influences and Mentorship Emmons' entrepreneurial journey has been shaped by several key mentors. Senator Elizabeth Dole, founder of the Elizabeth Dole Foundation, has been a significant influence. "Senator Dole taught me the importance of valuing every story and the power of a collective voice," Emmons says. "Her leadership and empathy have been a guiding light in my work with veterans."

Dr. Jamie Muskopf from The Rosie Network also played a crucial role in Emmons' professional growth. "Dr. Muskopf has been instrumental in helping me navigate the complexities of nonprofit work and has provided invaluable guidance throughout my journey."

Mission and Milestones The core mission of Hoʻōla Farms is to strengthen the local food system through education, commercial kitchen access, and an online farmers market. This vision has been realized through various programs aimed at supporting local farmers and veterans alike. Emmons is particularly proud of the 2023 Impact Report, which highlights nearly a decade of work and celebrates the collective achievements of her team and volunteers.

"Our 2023 Impact Report is a testament to the

Looking Forward

incredible work we’ve done," Emmons shares. "It

As Emmons reflects on her journey, she remains

captures not just the progress of the past year but

grateful for every challenge and opportunity. "I'm

the culmination of nearly ten years of dedication

thankful for every step along the way," she says.

and growth."

"These experiences have allowed me to grow personally and professionally in ways I could never

Overcoming Challenges and Defining Success

have imagined."

Starting a business is never without its challenges, and Emmons faced her share. As a woman-owned

Through her work with Hoʻōla Farms, Emily Emmons

Executive Director, securing funding on par with

hopes to leave a lasting legacy of sustainability and

male-run organizations proved difficult. Emmons

community empowerment. "We are the ones we’ve

overcame this challenge by focusing on federal

been waiting for," she asserts. "The impossible is

grants and seeking support from foundations and

possible through gratitude."

corporations.

Emmons acknowledges the vital role of her family For Emmons, success is defined by the ability to

and team in making her vision a reality. "Never

support local farmers and create a more resilient

doubt a small group of thoughtful, committed

food system. Looking ahead, she aims to expand

citizens can change the world," she quotes, nodding

the reach of Hoʻōla Farms to other islands, military

to Margaret Mead’s famous words. "It’s true now

bases, and Veteran Administration locations across

more than ever."

the country. "Our vision is to continue growing and making a lasting impact," she says.

For more information about Hoʻōla Farms and their initiatives, visit their website or connect with them

Lessons and Legacy

on Facebook and Instagram.

Throughout her entrepreneurial journey, Emmons has learned the value of focused dedication.

www.hoolafarms.org

"Identifying where you can make the most

https://www.facebook.com/hoolafarms

significant impact and committing to that focus is

https://www.instagram.com/hoola_farms

crucial," she advises. "Opportunities will always arise, but spreading yourself too thin can dilute your efforts."

Emmons remains motivated by the mission of Hoʻōla Farms and the positive changes it brings to veterans and the community. She embraces setbacks as learning opportunities and celebrates small victories along the way. Her advice to aspiring entrepreneurs is straightforward: "Nothing happens overnight. Every obstacle is an opportunity to learn and grow."

TROY SMALL

Copperwater Consulting, Inc.

From Combat to Consulting: Troy Small's Path to Entrepreneurial Success In the bustling city of Murrieta, California, Troy

The Catalyst for Change

Small is making waves with his business,

“The drive to start Copperwater Consulting was

Copperwater Consulting, Inc. Small's journey from a

ignited by personal hardships. Long commutes and

combat zone in the Persian Gulf to the boardrooms

the toll of sitting at a desk exacerbated Small's

of consulting and business strategy is a testament

military disabilities and PTSD symptoms. After

to resilience, adaptability, and an unyielding

several near-miss freeway accidents and mounting

commitment to service.

stress, Small made a pivotal decision in 2016 to pursue entrepreneurship full-time.

A Legacy of Service and Transition

The commute and stress were impacting my

Troy Small's story begins in July 1989 when he

quality of life," Small explains. "I decided it was

enlisted in the Marine Corps as a Heavy Machine

time to take a chance on my business idea. I

Gunner. His service in Operation Desert Shield and

started Copperwater Consulting as a professional

Desert Storm marked the beginning of a

hobby until I could transition fully from my Navy

distinguished military career. After experiencing a

career."

significant shift in his role due to troop reductions, Small transitioned to a new Military Occupational

Self-Reliance and Innovation

Specialty (MOS) in Supply Administration, and later,

“Small's journey was marked by a lack of traditional

Purchasing and Contracting Specialist. This change

mentorship. Instead, he drew inspiration from

not only defined his career but also set the stage for

consultants he knew personally and those he

his future entrepreneurial endeavors.

followed on YouTube. "I didn't have a mentor specifically guiding me," he says. "I wanted to

"I always knew I wanted to own my own business,"

create a blueprint for others in similar

Small reflects. "The question was when and how.

circumstances, to show that success is achievable. I

My entrepreneurial journey truly began in January

believe in trusting myself and my own ideas."

2017 when I founded Copperwater Consulting, Inc., while still working as a civilian employee with the

Copperwater Consulting's mission is clear: to assist

Navy in San Diego."

veteran-owned and small businesses in achieving efficiency and compliance while advancing in government contracting and grants. Small's goal is to help others realize their business ownership

P. 16

dreams and achieve self-sufficiency.

Overcoming Challenges

Defining Success

One of the most significant challenges Small faced was

For Small, success is measured by cash flow and goal

managing cash flow during the early stages of his

achievement. "Cash flow is crucial for covering basic

business. "There were times when all my accounts were

operations," he explains. "I focus on setting and

empty, and I was behind on my mortgage," he recalls.

achieving specific goals to ensure growth and

"To overcome this, I sought other opportunities and

profitability. Being laser-focused and intentional

took on a role as a Government Contracting Business

about my work increases my productivity and

Consultant with Skyway Acquisition, LLC."

success."

This role not only provided financial stability but also

Reflections and Legacy

led to Small's current position as VP of Sales and a

Looking back, Small wishes he had better understood

member of Skyway Acquisition's leadership team.

the differences between S-Corporations and CCorporations. "I initially incorporated as a C-

Milestones and Success

Corporation, which caused issues with accessing

A standout achievement for Small was winning a five-

funds," he recalls. "I later corrected this to an S-

year service contract with Riverside County in 2022 to

Corporation, but it would have been better to start

provide Business Consultant Services for the Coachella

with the right entity from the beginning."

Valley Small Business Development Center (SBDC).

"This contract allowed me to mentor and train small

Small's desired legacy through his business is one of

business owners across a broad region," Small proudly

service, connection, and empowerment. "I want to

states. "From Orange County to the Coachella Valley, I

provide lasting resources that help individuals

help clients with business formation, compliance,

connect with opportunities, enrich their families, and

planning, and expanding into government

empower their communities."

contracting."

Troy Small's journey from military service to Advice for Aspiring Entrepreneurs

entrepreneurship is a powerful example of

Small advises new entrepreneurs to thoroughly

dedication and transformation. His focus on health,

understand and execute the formal steps of starting a

continuous learning, and self-reliance highlights the

business, including entity types, licenses, and tax

core principles that have driven his success.

implications. "Proper compliance from the start prevents future distractions and complications," he

For those interested in Copperwater Consulting, Inc.

says.

and its offerings, visit their website or connect with Small on LinkedIn.

Lessons and Resilience The most important lesson Small has learned is to rely

www.copperwaterconsulting.com

on his own judgment and creativity. "Betting on myself

LinkedIn: troy-a-small-mba/

has been the key to my success," he says. "While outside advice can be helpful, pursuing and achieving your own ideas is what truly matters."

Small views setbacks as opportunities for learning rather than losses. "I see 'L's as Learns," he explains.

"Every setback is a chance to gain valuable insights that improve my effectiveness as an entrepreneur."

DAWN BRYANT Dawn The Tour Guide

Dawn Bryant: Bringing History to Life with Dawn The Tour Guide In the heart of Alexandria, Virginia, Dawn Bryant,

With limited opportunities for entertainment,

founder of Dawn The Tour Guide, is transforming

Dawn recognized a unique need. “I had planned

how military families experience the rich history of

to work as a contractor for other tour operators,

Washington D.C. After spending years as a military

but with all my 2020 tours canceled, I pivoted.

spouse, educator, and passionate traveler, Dawn

Dawn The Tour Guide became a go-to resource for

turned her love for people and history into a

military-affiliated people looking to safely explore

thriving tour guide business that offers a

D.C. in small, masked groups,” she explains. By

personalized, intimate experience of the nation’s

offering private tours during a time of uncertainty,

capital.

Dawn built a business that thrived despite the pandemic’s challenges.

A Journey Rooted in Passion Dawn’s entrepreneurial journey didn’t start in a

A Community That Supports

typical office. Before becoming a certified

The road to success wasn’t traveled alone. Dawn

professional tour guide, she spent years in

credits much of her early success to the

Municipal Recreation, the non-profit sector, and as

mentorship and support she received from The

a homeschool mom while accompanying her

Rosie Network and its’ Service2CEO Training and

Active Duty Army Officer husband on assignments.

Mentorship Program. “I wouldn’t have come this

“I had the opportunity to travel and take tours, and I

far without them. I’ve been surrounded by support

began imagining myself as the one leading those

since day one, both from the tour guide

tours,” Dawn reflects. When her son began college,

community and the military spouse community,”

she took a leap and pursued certification in

she says. This support system has played a pivotal

professional tour guiding, setting the stage for what

role in growing her business into a trusted

would become Dawn The Tour Guide.

resource for military families.

From Pandemic Setback to Entrepreneurial Success The inspiration behind Dawn The Tour Guide came during the COVID-19 pandemic. As the world shut down, military families continued to move into the

P. 18

National Capital Region.

A Mission Rooted in Connection

A Day in the Life of Dawn The Tour Guide

At its core, Dawn The Tour Guide is about more

Each day as an entrepreneur is different for Dawn,

than just tours. Dawn’s mission is to empower

but they’re always busy and full of learning. “I

military families to make the most of their

often work 14-hour days in very ‘peoplely’

Washington D.C. assignments and embrace the full

environments,” she laughs. “I’m constantly

experience of living near the nation’s capital. Her

booking new work, learning new things on the fly,

tours range from private orientation tours for newly

and adapting to the needs of my guests. No two

arriving families to specialized trips for groups like

days are ever the same.”

Navy Federal staff or Air Force spouses. “I’m so proud that Dawn The Tour Guide has directly served

Looking Ahead

thousands of military-affiliated individuals, often

Dawn’s ultimate goal is to make the nation’s

creating connections between strangers who leave

history more accessible and interesting to the

as friends.”

people she serves. With her unique blend of passion, dedication, and community support,

Defining Success Through Relationships

Dawn The Tour Guide is not just a business—it’s a

For Dawn, success isn’t defined by numbers but by

bridge connecting military families with their new

the relationships she builds. “As a military spouse,

home, while making history come alive in

I’m part of one of the most supportive communities

unforgettable ways.

on the planet. The military spouse community has embraced me, supports me, and recommends me.

To learn more, visit Dawn’s website or follow her

Relationships are at the core of every decision I

on social media:

make.” www.dawnthetourguide.com Her business philosophy revolves around this sense

Facebook DawnTheTourGuide

of connection. “You have to care. This industry is

Instagram: @dawn_the_tour_guide

more about investing in relationships than

YouTube: @dawnthetourguide2198

generating wealth. It’s about offering experiences

TikTok: @dawnthetourguide

that truly matter to people.”

Lessons in Resilience Running a business during a pandemic has taught Dawn invaluable lessons. “I started a business based on bringing people together in a time when isolation was necessary, and it still flourished,” she shares. This resilience stems from her deep passion for her work. “Motivation comes naturally when you love what you do. My guests inspire me to keep moving forward, even when I’m tired or discouraged.”

TRAVIS ARNOLD Caisson Shaving Co.

FROM SERVICE TO SHAVING: TRAVIS ARNOLD’S JOURNEY TO CREATING CAISSON SHAVING CO In the arid landscapes of Arizona, a new kind of

The Birth of an Idea

business is making waves—one that blends the

The genesis of Caisson Shaving Co is rooted in a

discipline of military service with the craft of

period of reflection during the COVID-19

grooming. Caisson Shaving Co, founded by Travis

pandemic. As many were reevaluating their

Arnold, is not just about high-quality shaving

routines, Arnold’s own experiences with the

products; it’s a testament to Arnold’s multifaceted

discomfort of daily shaving resurfaced. He saw an

career and his commitment to serving others in a

opportunity to transform a routine task into a

new way.

more enjoyable experience.

A Background in Service and Leadership

"My background in sales and my personal

Travis Arnold’s path to entrepreneurship is as

frustration with shaving led me to realize there

diverse as it is distinguished. With over a decade of

was a gap in the market for high-quality,

service as a Patrol Sergeant with the Sheriff's Office

comfortable shaving products," Arnold says.

and 12 years in the United States Army, Arnold’s

"Working from home gave me the flexibility to

career has been characterized by leadership,

explore this idea further and turn it into a reality."

integrity, and dedication. His subsequent role in the

The vision was clear: to create a brand that offers

Defense Industry as a Technical Sales Manager and

luxurious and efficient shaving solutions. This idea

Systems Engineer further honed his skills in

quickly took shape, fueled by Arnold’s passion for

business operations and sales strategies.

innovation and his commitment to improving the

"The skills and experiences I accumulated in law

daily routines of his customers.

enforcement and the military provided a strong foundation for my entrepreneurial journey," Arnold explains. "These roles taught me leadership, discipline, and the importance of creating a positive environment—lessons that have been crucial in building Caisson Shaving Co."

P. 20

Guidance from the Best

Lessons and Legacy

Arnold credits much of his success to the

One of the most crucial lessons Arnold has learned

mentorship and support he received from Warrior

is to be wary of those offering expensive business

Rising, a non-profit dedicated to helping veterans

coaching services. "Find mentors who are genuinely

transition to entrepreneurship. "Warrior Rising

invested in your success," he advises. "Too often,

provided invaluable resources, education, and

costly services promise growth but deliver little

mentorship," Arnold shares. "Their programs, like

value. Authentic mentorship is far more beneficial."

Warrior Academy and Warrior University, helped me translate my military skills into effective business

Arnold’s resilience is rooted in the discipline

strategies."

learned during his military service. "Staying focused and maintaining a positive mindset, even in tough

This support was pivotal in navigating the

situations, is crucial," he says. "The support from my

complexities of starting a new business and has

team and the sense of purpose in our mission keep

been a cornerstone of Caisson Shaving Co’s success.

me motivated."

Mission and Milestones

Advice for Aspiring Entrepreneurs

Caisson Shaving Co’s core mission is to deliver high-

For those looking to start a business, Arnold

quality shaving products that cater specifically to

recommends embracing rapid testing and

the needs of military personnel. Arnold’s own

adaptability. "Fail fast and pivot quickly," he advises.

military background provides a deep understanding

"Launching a minimum viable product and

of the unique challenges faced by service members,

gathering real-world feedback is essential. Listen to

making this mission personal and impactful.

your customers and be willing to adapt based on

A significant milestone for the company was

their needs."

securing contracts with the Army & Air Force Exchange Service (AAFES) and the Navy Exchange

Final Thoughts

Service Command (NEXCOM). "Being available at 76

Arnold’s journey from military service to

military bases around the world is a huge

entrepreneurship reflects a commitment to

achievement," Arnold says. "It validates our efforts

excellence and a dedication to improving the lives

and allows us to support soldiers globally with top-

of those he serves. With Caisson Shaving Co, he has

notch shaving solutions."

successfully merged his experiences and values into a thriving business, impacting the grooming

Navigating Challenges

routines of service members worldwide.

Starting a business during the COVID-19 pandemic presented unique challenges, including disruptions

For more about Caisson Shaving Co and to explore

in supply chains and changes in marketing

their range of products, visit their website.

effectiveness. Arnold adapted by embracing digital marketing strategies and leveraging his sales

www.caisson-shaving.com

experience to streamline operations.

Facebook caissonshaving

"The pandemic forced us to innovate and adapt

Instagram @caisson_shaving

quickly," Arnold explains. "By focusing on digital strategies and efficient scaling, we were able to overcome these obstacles and grow our business."

KEYANI WASHINGTON CHAT Skin & Hair Co

Keyani Washington: From Cosmetologist to Skincare Entrepreneur with CHAT Skin & Hair Co Keyani Washington, a Licensed Cosmetologist based

Keyani explains. When one of her favorite hair

in Tuscaloosa, Alabama, is the founder of CHAT Skin

products was discontinued, she took matters into

& Hair Co. With a passion for beauty and wellness

her own hands and formulated her own. This

that spans decades, Keyani has transformed her love

pivotal moment set off a domino effect that

for cosmetology into a thriving business dedicated

ultimately led to the creation of her business.

to advancing skin and hair wellness. Her journey from a part-time cosmetologist to a full-time

Influences and Mentorship

entrepreneur is a testament to her resilience,

Keyani’s love for the beauty industry was instilled in

creativity, and dedication to helping others.

her from a young age by her mother and two childhood hairstylists. Her mother taught her how

Discovering Her Entrepreneurial Spirit

to braid when she was just 12 years old, and Keyani

Keyani’s journey into entrepreneurship began long

spent countless hours observing her hairstylists,

before she even knew what the term meant. She

practicing what she saw them do. These early

became a Licensed Cosmetologist in 2005,

influences set her on a path that would eventually

balancing her work in the salon with a part-time job

lead to the creation of CHAT Skin & Hair Co.

as a childcare provider. However, it wasn’t until 2011 that she took the leap to focus solely on her work in

The Mission Behind CHAT Skin & Hair Co

the salon. “I didn’t know I was an entrepreneur; I had

CHAT Skin & Hair Co was founded with a clear

never heard the word before,” Keyani recalls. It

mission: to address the critical need for high-quality

wasn’t until 2018, after completing an Entrepreneur

resources in the skin and hair wellness industry.

Bootcamp for Veterans, that she fully realized she

“Consumers are increasingly facing hair health

was a natural-born entrepreneur.

issues due to a lack of access to high-quality resources,” Keyani notes. Her company is dedicated

The Birth of CHAT Skin & Hair Co

to providing comprehensive solutions, expert

The inspiration for CHAT Skin & Hair Co was born out

guidance, and top-notch products to help

of necessity and a desire to continue working in the

individuals achieve and maintain healthy hair and

cosmetology industry despite the physical demands

skin.

of the job. “The business I have now was birthed out of a need to do something different besides standing on my feet all day, which was aggravating

P. 22

an injury I sustained in the military,”

Overcoming Challenges on the Entrepreneurial Path

Until she can afford to hire additional help, she is

Like many entrepreneurs, Keyani faced significant

responsible for everything from providing services to

challenges when starting her business. “I really didn’t

answering emails and phone calls. “It’s a lot, but one

know what to do, where to start, what I needed, or

day it will all change,” she says with optimism.

who I needed,” she admits. The key to overcoming these obstacles was utilizing available resources, such

In the face of setbacks or failures, Keyani stays

as Veteran Entrepreneur organizations, the SBA, and

motivated by reminding herself of her purpose. “I cry

The Small Business Development Center. Through

my tears, vent, pray for strength, and depend on God

research and a deep dive into the cosmetology

to keep me going,” she shares. Her early slogans, “Put

industry, Keyani gained a better understanding of the

on Your Freaking Shoes and Walk” and “Do it

education, products, and services that would form

Anyway,” continue to inspire her to push through

the foundation of her business.

challenges, knowing that every problem has a solution and that setbacks are just part of the

A Journey Marked by Milestones

process.

For Keyani, one of her biggest successes has been learning to navigate obstacles without being

Advice for Aspiring Entrepreneurs

defeated. “Entrepreneurship is not a cakewalk. Most

For those looking to start a business in the

of the time, you’re silently walking it alone,” she says.

cosmetology industry, Keyani offers sage advice:

Despite the challenges, she has persevered, steadily

“Don’t get into the industry for the money because

growing her business and serving others. This

some days you won’t make any. If you don’t want to

resilience is a testament to her commitment to her

continue to learn, this probably isn’t the right

craft and her unwavering belief in the purpose of her

industry for you.” She emphasizes the importance of

work.

being teachable, serving others, and staying focused to grow and succeed.

Redefining Success Keyani’s definition of success has evolved over time.

Reflections and the Legacy of CHAT Skin & Hair Co

While she once focused on business revenue, she now

Looking back, Keyani acknowledges that she might

measures success by completing her weekly or

have invested differently in certain areas of her

monthly tasks, making the right connections, and

business. However, she views these experiences as

continuing to move forward despite challenges.

valuable learning opportunities that have shaped

“Success is continuing to keep going because there’s

her entrepreneurial journey.

a purpose for my life, my business, and that purpose is meant to help someone else’s life or business,” she

Keyani’s vision for the future of CHAT Skin & Hair Co

explains.

is ambitious and inspiring. She hopes to build her company into the leading authority in skin and hair

Lessons Learned and Staying Resilient

wellness, empowering individuals to achieve and

One of the most important lessons Keyani has

maintain healthy hair through a holistic approach

learned on her entrepreneurial journey is the

that combines innovation, education, and

difference between working in her business and

personalized care.

working on her business. www.chatshco.com Facebook chatshco1 Instagram @chatshco YouTube chatshco Tiktok keyanisiobhan

JEN AMOS

Holding Down The Fort Podcast

Empowering Military Transitions: The Journey of Jen Amos and “Holding Down the Fort” In the heart of Hampton Roads, Virginia, Jen Amos,

A Mission to Serve

a dynamic entrepreneur and military spouse, has

The core mission behind “Holding Down the Fort” is

carved a unique niche with her podcast, “Holding

simple yet powerful: to provide military families

Down the Fort.” Raised in a Navy household, Jen’s

with the peace of mind and support they need

journey to entrepreneurship was marked by

during the often challenging transition from military

resilience, adaptability, and a deep commitment to

to civilian life. Jen understands that this transition is

serving the military community. Today, she shares

more than just a logistical shift—it’s a complete

her story of how she built a thriving podcast

lifestyle change that affects every aspect of a

dedicated to helping military families navigate

person’s life. “Our goal is to alleviate the stress that

their transition to civilian life.

often accompanies this transition, allowing our listeners to focus on the other important aspects of

From Military Kid to Entrepreneur

their life change,” Jen explains. “Through our

Jen’s upbringing in a military family exposed her to

podcast, we share motivational stories of personal

a lifestyle that was mobile, fluid, and adaptive.

growth, financial awareness, and autonomy within

These qualities became second nature to her, and

our military community. We believe that by

when she entered the workforce, she quickly

providing these insights, we can help our listeners

realized that traditional jobs didn’t align with her

transition smoothly and successfully into their post-

upbringing. After being let go from four

military life.”

consecutive jobs, Jen had a moment of clarity that set her on the path to entrepreneurship.

Overcoming Challenges and Celebrating Milestones

“I realized that I needed to create a living that

Starting a podcast and building an audience is

supported the lifestyle I was comfortable with,” Jen

never easy, and Jen faced her fair share of

recalls. “I could either invest time in updating my

challenges along the way. One of the biggest

resume and finding another job, or I could reinvest

hurdles was maintaining the initial enthusiasm and

that time and energy into building something

excitement as the daily grind set in. However, Jen

meaningful. I chose the latter, and I haven’t looked

found motivation in the simple, consistent actions

back since.”

that build up over time.

P. 24

“The key to overcoming this challenge was finding

3. Understand Your Audience: Get to know your

joy and purpose in the simple daily disciplines,” she

audience intimately, especially if you serve a

says. “Success isn’t about the big, dramatic

niche market.

moments, but rather the small, consistent actions that build up over time.”

4. Find Your Unique Value Proposition: Know what sets your podcast or business apart and

One major milestone that Jen is particularly proud

focus on that.

of is the growth of “Holding Down the Fort.”

Launched in 2019, the podcast has now reached

5. Stay Resilient: Setbacks and failures are part of

over 200 episodes, connecting with the military

the journey. Reframe perceived failures as

community on a deeper level and providing

feedback.

invaluable insights and support.

6. Keep Learning: Continuous education is key to Defining Success and Building a Legacy

staying motivated and growing your podcast or

For Jen, success is not a destination but a lifestyle.

business.

“It’s about making successful decisions every moment of every day,” she says. “It’s about finding

A Legacy of Empowerment and Transformation

purpose in the present, joy in the journey, and

Looking back, Jen is grateful for every step of her

blessings as I build.”

journey, even the difficult ones. She believes that every challenge has been an opportunity to learn,

Through “Holding Down the Fort,” Jen hopes to

grow, and become a better person. As she

change the narrative around military retirement

continues to build her podcast and serve the

and transition. She wants the podcast to be

military community, Jen’s focus remains on

remembered for equipping military families with

creating a lasting impact.

the emotional and practical support they need to confidently step into the next chapter of their lives.

“The legacy I hope to leave through ‘Holding Down

Additionally, she hopes that the podcast will inspire

the Fort’ is one of empowerment and

others in the military community to think outside

transformation,” she says. “I want the podcast to be

the box and manifest their dreams.

remembered for equipping military families with the support and reassurance they need to

Words of Wisdom for Aspiring Entrepreneurs

confidently step into the next chapter of their

Jen’s entrepreneurial journey has been a process of

lives.”

continuous learning and adaptation. Her advice to others looking to start a podcast or a business is

In sharing her story, Jen Amos offers inspiration

clear and insightful:

and insight to anyone looking to take the leap into entrepreneurship. Her journey is a testament to the

1. Embrace the Journey: Entrepreneurship is a

power of resilience, adaptability, and the

lifestyle, not a destination. Find joy and purpose in

unwavering belief that success is within reach for

the present.

those willing to pursue it with passion and purpose.

2. Stay Humble and Hungry: Always be a student, open-minded, and committed to personal growth.

For more information about Jen Amos and “Holding Down the Fort,” visit holdingdownthefortpodcast.com

CYLE ADAIR Transcend Translation

Cyle Adair: Leading with Faith and Vision at Transcend Translation Cyle Adair, the founder of Transcend Translation

Influences and Mentorship

based in Salt Lake City, Utah, has built a thriving

As Cyle embarked on his entrepreneurial journey, he

business that reflects his values of faith, resilience,

found support and encouragement from key

and leadership. With a background as an Army

mentors. Dave Hansen, a long-time friend, was a

officer and corporate experience at a Fortune 500

strong advocate for Cyle’s vision from the start.

company, Cyle’s journey into entrepreneurship is a

Additionally, Ariel Margolis, a mentor from The Rosie

testament to his belief in divine timing and the

Network, provided valuable advice and friendship as

power of a strong team.

Cyle navigated the challenges of growing his business.

The Start of an Entrepreneurial Journey Cyle’s path to entrepreneurship began during his

The Mission of Transcend Translation

college years, where he minored in

At the heart of Transcend Translation is a simple yet

entrepreneurship, sparking his interest in starting

powerful mission: to positively impact the lives of the

his own business. However, his journey took him

company’s partners and employees. This mission

through almost five years as an officer in the Army

drives every decision Cyle makes, from the way he

before transitioning to the corporate world. It was

builds his team to the relationships he fosters with

during his time working for a Fortune 500 company

clients. For Cyle, success is about more than just

that the idea to start his own business became

financial growth; it’s about creating a company

more than just a distant dream.

culture where people thrive both professionally and personally.

“I was sitting at my desk working at another company and felt like God said, ‘It was time,’” Cyle

Overcoming Doubt and Achieving Milestones

recalls. That pivotal moment led him to discuss his

Like many entrepreneurs, Cyle faced significant

decision with his wife, and within a week, he

challenges in the early stages of his business, with

informed his employer of his departure. This leap of

doubt being one of the biggest obstacles. “Wondering

faith marked the beginning of Transcend

if what I was doing was a waste of time and money,”

Translation.

he admits. Despite these doubts, Cyle remained committed to his vision, focusing on finding new clients and preparing his company for growth.

P. 26

His perseverance paid off. In 2023, Transcend

A Day in the Life of an Entrepreneur

Translation achieved over $1 million in revenue in less

Cyle’s daily routine is a reflection of his

than two years—a milestone Cyle had initially

commitment to both his business and his personal

projected would take until 2025. However, beyond the

values. His day begins with prayer, followed by a

financial success, Cyle takes the greatest pride in the

workout, breakfast, and writing in his gratitude

team he has built. “Our customers love them, and I

journal. The rest of the day is filled with emails,

have full trust in them,” he says.

team meetings, client interactions, and strategic planning. However, when the workday ends, Cyle

Defining Success and Building a Positive Culture

makes it a priority to focus on his family, ensuring

For Cyle, success is multifaceted. It’s about building an

that he maintains a healthy work-life balance.

amazing company culture where employees feel valued, challenged, and supported. He believes that

The Best Advice: Embrace Imperfection

success involves creating a work environment where

One piece of advice that has greatly impacted Cyle

people want to be, driven by the respect and

is the idea that “perfection is the enemy of done.” As

relationships they have with their co-workers.

someone who values excellence, Cyle has learned

Moreover, Cyle emphasizes the importance of work-

that it’s important to start somewhere, even if

life balance, ensuring that his team has the time to

things aren’t perfect. “You can always refine and

spend with their families—the very reason they work

make it better, and you should do that. But you

hard in the first place.

need to have something,” he says.

Lessons Learned on the Entrepreneurial Journey

Leaving a Legacy

One of the most important lessons Cyle has learned is

Through Transcend Translation, Cyle hopes to leave

the power of belief—both in oneself and in one’s team.

a lasting legacy of positive impact. He wants his

“Believe in yourself and your team! That belief,

business to continue improving the lives of both

combined with execution, will make great things

partners and employees, fostering a culture of

happen,” he advises. This mindset has been

respect, growth, and support.

instrumental in helping Cyle stay motivated and resilient, even in the face of setbacks.

Cyle Adair’s story is one of faith, resilience, and a commitment to making a positive impact. Through

Cyle also emphasizes the importance of being smart

Transcend Translation, he is not only achieving

with finances. He warns against the temptation to

remarkable business success but also building a

overspend on marketing or production, advocating

legacy that will continue to benefit others for years

instead for setting small budgets and sticking to them.

to come.

“You can go a long way without spending a lot,” he notes.

www.transcendtranslation.com Facebook transcendtranslation

Looking Back and Moving Forward Reflecting on his entrepreneurial journey, Cyle expresses gratitude for the experiences and lessons he has gained along the way. “It has been and still is an amazing ride that I am so grateful for,” he says, without any regrets.

LinkedIn transcend-translation

Ruth YOung-LOaeza™ NEET SHEETS®

RUTH YOUNG-LOAEZA: REVOLUTIONIZING THE BEDMAKING INDUSTRY WITH NEET SHEETS® Ruth Young-Loaeza’s entrepreneurial journey is one of

Overcoming Doubt and Embracing Opportunity

resilience, innovation, and a relentless drive to solve

Like many entrepreneurs, Ruth faced significant

real-world problems. Based in San Diego, CA, Ruth is

challenges when starting NEET SHEETS®. One of

the founder of NEET SHEETS®, a groundbreaking

the biggest hurdles was overcoming imposter

product designed to transform the bed-making

syndrome. “It was difficult to accept that I had

process in the hospitality and healthcare industries.

created something that could benefit global

Her story is a testament to the power of

industries and potentially help millions of people,”

determination and the ability to turn adversity into

Ruth shares. She questioned how someone with

opportunity.

her background could disrupt an industry dominated by well-established companies.

A Journey Born from Adversity

However, Ruth realized that her firsthand

For over 23 years, Ruth worked as a maid, dedicating

experience as a maid gave her a unique

herself to a physically demanding job. However, her

perspective on the challenges that needed to be

life took a dramatic turn after a car accident left her

addressed. Embracing her expertise allowed her

unable to work, eventually leading to a period of

to push forward with confidence.

homelessness. It was during this challenging time that the idea for NEET SHEETS® came to life. “I had

NEET SHEETS®: A Revolution in Bed-Making

created a rustic prototype many decades before, but

The core idea behind NEET SHEETS® is to

it was during that difficult period that I had the time

revolutionize bed-making with an ergonomic and

to analyze how to improve my inventive ideas,” Ruth

biomedical-efficient design. “Our mission is to

recalls. “The goal was to keep my brain busy and not

enhance the well-being and productivity of

focus on the poor situation I was living in.”

hospitality and healthcare workers by reducing the physical strain associated with making beds,”

Once Ruth was back on her feet, she immediately saw

Ruth explains. NEET SHEETS® aims to create a

the potential to solve a long-standing problem faced

safer, more comfortable working environment

by many. “Against all odds, I embarked on this crazy

while also extending the lifespan of bed linens

entrepreneurial endeavor,” she says, determined to

through advanced, patented technology.

bring her innovative solution to the market.

P. 28

Milestones and Achievements

Advice for Aspiring Entrepreneurs

Ruth’s journey with NEET SHEETS® has been marked

Ruth’s advice to those looking to start a business

by numerous milestones. Among her proudest

in her industry is straightforward: “DO NOT GIVE

achievements is being recognized by the United

UP and DO NOT listen to the naysayers! This world

States Patent and Trademark Office (USPTO). “I was

is big enough, and these industries lack

invited as their guest speaker at their headquarters

innovation!” She encourages aspiring

and have been invited to many of their events across

entrepreneurs to stay determined and to believe

the United States,” Ruth shares. Additionally, NEET

in their ideas, no matter the obstacles.

SHEETS® has been granted 11 patents, both in the United States and internationally.

A Legacy of Innovation and Empowerment Through NEET SHEETS®, Ruth hopes to leave a

Despite being in the early stages of the company,

legacy of innovation, empowerment, and positive

NEET SHEETS® has already made significant inroads

change. She wants to inspire others to believe in

into the hospitality and healthcare industries,

their ideas, regardless of their background, and to

achieving sales without any marketing or advertising

recognize that they can make a significant impact

efforts. “There are many other accomplishments that

by improving the lives of hospitality and

are just as important, and I would love to share

healthcare workers. Ruth’s ultimate goal is to

them,” Ruth says humbly.

create a ripple effect of better working conditions and enhanced well-being for millions of

Defining Success and Staying Resilient

hardworking people globally.

For Ruth, success is defined by helping others and solving real problems. She has learned valuable

Ruth’s journey is a powerful reminder that

lessons along her entrepreneurial journey, including

resilience and determination can turn adversity

the importance of self-belief and perseverance. “No

into opportunity, leaving a lasting mark on

one will believe in me if I do not believe in myself

industries and lives around the world.

first,” Ruth emphasizes. “People are willing to help me, as long as I help myself.”

Faith plays a significant role in keeping Ruth motivated and resilient in the face of setbacks or failures. She also draws strength from the thought of future generations reading about her story, knowing that there can be a happy ending when one stays focused on a dream that benefits many.

www.makeitneet.com

SCOTT TUCKER US VetWealth

Navigating Financial Freedom After Military Service: Scott Tucker and US VetWealth Navigating Financial Freedom After Military

Tucker found himself at a crossroads. “I saw myself

Service: The Journey of Scott Tucker and US

as more of an innovator,” Tucker explains. “The

VetWealth

military structure didn’t quite fit with my need to

From Military Service to Entrepreneurial Success:

create and explore new frontiers.” This realization

How Scott Tucker is Helping Veterans Secure Their

came at a time when the internet was beginning to

Financial Futures

open up new opportunities for those willing to take risks.

Scott Tucker’s journey from military service to entrepreneurship is nothing short of inspiring. After

The Catalyst for Change:

graduating from West Point in the wake of 9/11,

Tucker’s journey into entrepreneurship began in

Tucker embarked on a path many would consider

earnest after he left the military and entered the

noble and courageous. However, it wasn’t until he

financial services industry. However, the traditional

faced the realities of post-military life that he

approach to financial planning left him feeling

discovered his true calling: helping other military

unsatisfied. A pivotal experience with a client—a

veterans secure their financial futures. Today, as the

retired military officer who wanted to protect his

founder of US VetWealth, based in Hampton

assets without taking risks in the stock market—

Roads, VA, Tucker is redefining what it means to

became the catalyst for Tucker’s business.

build wealth and financial security after a military

“I introduced him to an insurance-based solution

career.

that allowed him to protect his assets without exposing them to market volatility,” Tucker recalls.

P. 30

Background:

This unconventional approach sparked shock

Tucker’s entry into the military was driven by a

among the client’s colleagues, leading to the end of

strong sense of duty, but like many service

their working relationship. But for Tucker, it was a

members, he hadn’t given much thought to life

wake-up call that revealed a fundamental flaw in

after the uniform. His experience in the military

the financial services industry: the focus was often

was marked by a high operational tempo and a

on following standardized practices rather than

focus on immediate goals. However, as his service

truly understanding and meeting the unique needs

commitment drew to a close,

of each client.

This experience inspired Tucker to create a different

“It took me too long to give myself permission to

approach to wealth management—one that

explore what else was out there,” he admits. However,

empowers clients to use their money to live the life

once he embraced the entrepreneurial mindset, there

they want, without the fear of market volatility. Thus,

was no looking back.

the War Chest Strategy was born, offering a safe and stable way to protect and grow wealth while

One of Tucker’s proudest moments came with the

providing flexibility for clients to pursue their

publication of his book, Don’t Forget Your War Chest.

passions.

The book has resonated with many military veterans, providing them with the clarity and confidence to take

Influences and Mentorship:

control of their financial futures. “Even if it doesn’t

Tucker credits much of his entrepreneurial mindset

immediately lead to a business relationship, knowing

to the influence of Tim Ferriss, author of The 4-Hour

that I’ve made a meaningful impact is incredibly

Work Week. Ferriss’ ideas on personal branding,

rewarding,” Tucker shares.

location-independent work, and mini-retirements resonated deeply with Tucker. “Ferriss opened my

Defining Success:

eyes to the possibilities of entrepreneurship and a

For Tucker, success is not just about growing his

more mobile, location-independent lifestyle,” he

business—it’s about building quality relationships with

says. This shift in mindset allowed Tucker to explore

clients. “The true measure of success is when both sides

alternative approaches to business and life,

are clear that it’s a good fit,” he says. By educating

ultimately leading him to the success he enjoys

clients upfront and attracting those who genuinely

today.

align with his mission, Tucker ensures that US VetWealth adds real value, not just transactions.

Mission and Vision: At the heart of US VetWealth is a mission to

Advice for Aspiring Entrepreneurs:

empower military retirees and their families to take

For those looking to enter the financial services

control of their financial futures. The core idea

industry, Tucker offers this advice: “Take the time to

behind the business is to introduce clients to the

understand what you’re trying to achieve, beyond just

concept of insuring the wealth they’ve already

making money. The industry can be very prescriptive,

earned, reducing financial stress, and offering more

but if your true motivation is to help people in a

control over their money. “Too often, conventional

meaningful way, you need to explore alternative

retirement planning doesn’t resonate with military

approaches.”

members who are used to a more dynamic, purpose-driven lifestyle,” Tucker notes. By focusing

Looking Ahead:

on insurance-based solutions with tax advantages

As Tucker continues to grow US VetWealth, his legacy

and accessibility, US VetWealth helps clients

is clear: he wants to be a trusted resource for senior

navigate the transition from military service with

military leaders as they navigate their financial futures.

confidence and peace of mind.

By providing education, protection, and flexibility, Tucker aims to remove the financial stresses and

Challenges and Successes:

uncertainties that often accompany the transition out

Like any entrepreneur, Tucker faced challenges in his

of military service. His goal is to help clients find

journey. One of the biggest hurdles was breaking

fulfillment and success on their own terms, leaving a

free from the sense of loyalty to his first post-military

lasting impact that goes beyond the bottom line.

job. www.usvetwealth.com

APRIL MITCHELL

4A's Creations, LLC

April Mitchell: Innovator, Educator, and Entrepreneur Behind 4A’s Creations, LLC April Mitchell, a Cedar Point, NC-based

The Spark of Inspiration

entrepreneur and founder of 4A’s Creations, LLC, has

The inspiration for 4A’s Creations, LLC, stemmed

turned her passion for problem-solving and

from a personal problem that April couldn’t find a

creativity into a successful business. With a

solution for in the market. Recognizing that she

background in education and a family history of

wasn’t alone in facing this challenge, she decided to

innovation, April has made her mark in the

create a product that would not only help her

housewares, toy, and game industries, licensing her

family but others as well. This drive to solve

inventive products to manufacturers and bringing

problems and make life better for others is at the

joy to countless lives.

heart of her business.

From Education to Innovation

Influences and Mentorship

April’s journey into entrepreneurship began with

When April first began her entrepreneurial journey,

her natural inclination to solve problems. Coming

she found guidance in Stephen Key, author of One

from a long line of innovators, she was always

Simple Idea. His book, YouTube channel, and

looking for ways to make life easier and more

mentorship program provided April with the tools

enjoyable. Her first inventions were in the

she needed to navigate the complexities of

housewares industry, where she successfully

licensing products. Later, as she ventured into the

licensed her ideas to manufacturers. This initial

toy and game industry, she received invaluable

success inspired her to explore other industries,

mentorship from Ed Gartin, who worked in product

particularly the toy and game industry.

development and inventor relations.

“I made games and learning resources for my

However, April’s greatest supporters have always

students when I was a teacher, as well as learning

been her family. “My family has been and remains

games for my own kids,” April recalls. “I thought I’d

my biggest cheerleaders—they encourage me and

have a go at designing and licensing games and

support me in so many ways, and I couldn’t be here

toys.” This decision proved fruitful, as April has since

without them,” she shares.

licensed products across several industries, with a particular focus on games. Her family has played an integral role in her business, contributing to various aspects of product development, from drawing and prototyping to playtesting and tech support.

P. 32

The Mission of 4A’s Creations, LLC

Valuable Lessons and Resilience

The core mission of 4A’s Creations, LLC is to bring

Throughout her entrepreneurial journey, April has

joy to others by inventing and designing products

learned the importance of opening herself up to

that are fun, bring people together, or solve

learning from others. She believes that everyone has

everyday problems. April is driven by a desire to

something to offer and that embracing this mindset

make a positive impact on people’s lives, whether

can lead to great achievements and the ability to help

it’s through a playful game, a practical solution, or a

others.

product that brings families closer.

Resilience in the face of setbacks comes from April’s Overcoming Challenges and Personal Growth

strong faith and belief that everything happens for a

One of the biggest challenges April faced in starting

reason. “I stay motivated and resilient because I believe

her business was learning to believe in herself and

if I work hard and things are meant to be and align,

her abilities. “I had to work on my personal growth

they will,” she says.

and development to become successful in product development,” she admits. This journey of self-

Looking Back and Moving Forward

discovery took time, especially as she battled with

Reflecting on her journey, April notes that she would

depression. However, as April focused on her

have been more cautious about spending money on

personal growth, her confidence grew, and so did

patents. “When I first started, I thought I needed a

her business.

patent for everything,” she says. Over time, she learned to discern when to invest in a patent and when it

Celebrating Milestones

wasn’t necessary. Despite this, she is proud to hold

A significant milestone in April’s career is the

three patents and views them as milestones in her

launch of her product, Lazer Balloons by Best Party

career.

Ever. The idea to create a light show inside a balloon, with color images projecting from within,

Leaving a Legacy

was a unique concept that required extensive

April hopes to leave a dual legacy through her

collaboration with engineers to bring to life. After

business. First, she wants to inspire others, especially

years of development, Lazer Balloons are now on

her family, to embrace fun and creativity and follow

the market, marking a proud achievement for April

their dreams. Second, she aims to provide financial

and her team.

freedom for her family, ensuring that her inventions and designs continue to support them long after she is

Redefining Success

gone.

For April, success is no longer just about financial gain. “Success is all about learning, growing, and

April Mitchell’s journey from educator to entrepreneur

moving forward in the right direction,” she explains.

is a testament to the power of creativity, resilience,

Reflecting on how far she has come, April feels

and the support of loved ones. Through 4A’s Creations,

blessed by the support she has received and the

LLC, she is leaving a lasting impact on the world, one

opportunity to help others on their journeys.

inventive product at a time.

Creating a ripple effect of success is a joy she cherishes.

www.4ascreations.com/ Instagram @aprilmitchell_meant2invent

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The Impact of Military-Connected Entrepreneurs on Communities By: Tricia Ross Military-connected entrepreneurs bring a unique set of qualities and experiences that significantly benefit their communities. Their contributions go beyond business, helping to drive local economic growth and enhance societal resilience.

One of the most prominent strengths of military-connected entrepreneurs is their leadership and problem-solving abilities. The rigorous training and challenges faced during military service instill discipline, strategic thinking, and the capacity to lead under pressure. These traits translate seamlessly into entrepreneurship, where effective leadership and innovative solutions are essential.

As a result, military-connected entrepreneurs set a high standard for leadership, inspiring others within their communities.

Additionally, these entrepreneurs possess a remarkable resilience and adaptability, forged through years of navigating high-stress, complex environments.

This experience equips them to efficiently handle the uncertainties of the business world. Their ability to adapt and persevere is not only crucial for their own success but also sets a powerful example for others, encouraging them to overcome challenges.

Military-connected entrepreneurs often channel their personal achievements into supporting fellow veterans and military families. With 1 in 9 small businesses being veteran-owned, these entrepreneurs are not only creating opportunities for themselves but also for their peers. Many actively hire fellow veterans or design products and services that cater to the military community. This focus on supporting veterans contributes to economic empowerment and strengthens the networks essential for their reintegration into civilian life.

Military spouses, too, are playing a growing role in entrepreneurship. Nearly 48% of the over 12 million military spouses in the U.S. either own small businesses or are interested in starting one. These businesses often have a strong sense of community and are ten times more likely to hire fellow military family members. By creating jobs for others within the military-connected community, these entrepreneurs foster economic resilience and camaraderie.

A strong work ethic and sense of duty, deeply rooted in military service, drive these entrepreneurs to approach their businesses with a commitment that often exceeds the norm. Their dedication propels their businesses forward while benefiting their communities by fostering local economic development and promoting a culture of perseverance and excellence.

The diverse perspectives that military-connected entrepreneurs bring enrich the business landscape. Their exposure to different cultures and environments encourages creativity and innovation, leading to new approaches, products, and services. This diversity of thought strengthens local economies and fosters a more dynamic, inclusive business environment.

In summary, military-connected entrepreneurs are vital to the strength and resilience of our communities. Their leadership, adaptability, commitment, and innovative thinking enrich local economies while supporting fellow veterans and military families. By recognizing and supporting their contributions, we can build a more vibrant, inclusive, and resilient society that benefits everyone.

DR. KENNETH GAY Kenneth Gay Education, LLC

KENNETH GAY: LEADING THE CHARGE IN EDUCATION CONSULTING WITH KENNETH GAY EDUCATION, LLC Kenneth Gay is a seasoned educator with over 24

Mentorship and Community Support

years of experience, based in Houston, Texas. He

In the early stages of his entrepreneurial journey,

founded Kenneth Gay Education, LLC, to provide

Kenneth was guided by fellow business owners

consulting services for educational institutions,

outside of the education industry. These mentors

especially Title I schools. His career spans various

provided invaluable advice on creating marketing

roles, including teacher and principal, giving him a

strategies, developing pricing guides, and

deep understanding of the challenges in education.

establishing an online presence. Kenneth also

The COVID-19 pandemic highlighted these issues,

became a member of The Rosie Network and

leading Kenneth to establish his consulting

Bunker Labs, two organizations dedicated to

business to support schools during turbulent times.

supporting veteran entrepreneurs. Through these

His journey reflects passion, resilience, and a

networks, he participated in Zoom and phone calls

commitment to making a difference.

with peers, gaining insights and advice that helped shape his business

“My inspiration to start my own business came from recognizing a problem in my field that I knew I

The Mission Behind Kenneth Gay Education, LLC

could solve while being compensated for providing

Kenneth Gay Education, LLC is built on a mission to

high-quality service,” Kenneth explains. The catalyst

offer leadership training and professional

for his entrepreneurial journey was the

development to educators. “We focus on providing

encouragement he received from former mentees

staff development training, mentorship, coaching,

who saw his potential and urged him to take the

and social-emotional learning programs,” Kenneth

leap into consulting.

explains. The business also works directly with Tier 2 and Tier 3 students who are struggling with academics and behavior, offering targeted support to help them succeed.

P. 36

Kenneth faced challenges in clearly defining his

A Day in the Life of an Entrepreneur

services when starting his business, making it hard

Kenneth’s days as an entrepreneur are varied and

to create an effective sales pitch. Feedback from

dynamic. Some days are spent researching

mentors and clients helped him refine his focus. A

strategies and techniques to enhance his business,

significant achievement was receiving the

while others are focused on securing contracts

Outstanding Educational Consultant plaque in

with clients. However, his favorite days are those

spring 2024 from a struggling elementary school.

spent working hands-on with students and

He also won two pitch deck competitions, appeared

teachers at school campuses, where he can directly

on podcasts, and earned the “Trailblazer of the Year”

see the impact of his work.

award from The Rosie Network. For Kenneth, success includes client growth and personal well-

Legacy and Long-Term Vision

being, emphasizing self-care as vital for effectively

Looking back on his entrepreneurial journey,

supporting others. He finds fulfillment in delivering

Kenneth wishes he had focused on a narrower

high-quality services that provide value to his

range of services earlier and sought feedback from

clients.

potential customers sooner. He has learned the importance of resilience and listening to customer

A key lesson Kenneth has learned on his

feedback, which has been instrumental in helping

entrepreneurial journey is the importance of

his business thrive.

networking and maintaining professionalism. “Your network defines your value,” he notes. “Word of

Kenneth’s vision for the future is to leave a lasting

mouth from satisfied customers is often the most

legacy through his business. He hopes to build a

powerful marketing tool.” Kenneth stresses the

multi-million dollar company without external

importance of authenticity in building genuine

funding, demonstrating the power of perseverance

connections with clients and aligning with those

and self-reliance. “I want to be remembered by

whose values match his own.

those whose lives I have touched, even long after I’m gone,” Kenneth shares. He also aims to leave his

Advice for Aspiring Entrepreneurs

family with generational wealth, highlighting the

Kenneth offers practical advice for those looking to

importance of family in his legacy.

start a business in the education sector. He recommends waiting to leave a day job until the

In addition to his consulting work, Kenneth is the

business starts generating profits, providing a

author of four interactive workbooks for students,

financial safety net during the transition. He also

parents, and teachers, titled “The Shoes.” The series

advises seeking out successful mentors within the

was inspired by an incident during his first year of

industry to learn from their experiences and reduce

teaching when he overheard students teasing a

risks. “As an entrepreneur, you may find yourself

classmate about their shoes. This experience

putting in more initial effort than in a standard 9-5

shaped his approach to education and continues

job, but the rewards are worth it,” Kenneth says.

to influence his work today. https://kennethgayeducation.com/

AYREN PFEIFER The Pfeifer Team

EMPOWERING MILITARY FAMILIES THROUGH REAL ESTATE: AYREN PFEIFER’S JOURNEY WITH THE PFEIFER TEAM In the vibrant communities of Encinitas, CA, and

Building Trust in a Competitive Market

Beaufort, SC, Ayren Pfeifer is doing more than just

Starting a business in real estate is no small feat,

closing deals—she’s transforming the lives of military

especially in a market dominated by established

families. As the founder of The Pfeifer Team, Ayren

agents. “Getting people to trust me as a new

has built a successful real estate business that’s

Realtor was a tremendous challenge,” Ayren

grounded in a mission to help military families grow

admits. To overcome this hurdle, she adopted a

wealth through homeownership.

strategy that mimicked USAA’s bonus-at-closing program. “For the first few years of my business,

From Military Spouse to Real Estate Entrepreneur

every time a family closed on their home, I gave

Ayren’s journey into real estate began in 2008,

them a cash bonus,” she explains. This thoughtful

thanks to the MyCAA program, which enabled her

gesture not only helped build trust but also set

to obtain her Realtor’s license. But the seed of

Ayren apart in a tight-knit market.

entrepreneurship was planted a couple of years earlier. “When I saw a friend running a successful

Her efforts quickly paid off. Within her first few

real estate brokerage on her own around 2006, I

years in real estate, Ayren was ranked as one of the

knew it was something I too could do,” Ayren recalls.

top 50 agents in her market—an achievement that

This realization was the spark that set her on a path

validated her approach and solidified her

toward establishing her own business.

reputation as a trusted professional. “This was particularly important to me because the market I

As a military spouse, Ayren understood the unique

worked in was tight-knit, and most agents were

challenges faced by military families, especially

very established,” she notes.

when it came to the complexities of buying and selling homes. Inspired by her friend’s success and later guided by her first broker in Virginia, Ayren dove into the real estate market with a clear goal: to make a positive impact on the lives of those who serve our country.

P. 38

Defining Success and Staying Resilient

A Legacy of Empowerment and Homeownership

For Ayren, success is about more than just financial

Looking back, Ayren wishes she had started her

gain. “For myself, success is the ability to contribute

entrepreneurial journey sooner. Despite the

to a better quality of life for my family. For my

challenges, she has built a legacy that extends

business, it means consistently closing homes and

beyond her own success. Through The Pfeifer

consistently having happy clients,” she shares. This

Team, Ayren is committed to encouraging military

balanced perspective has guided her through the

spouses to pursue careers despite the unique

ups and downs of the real estate market.

challenges of military life. “The importance of

One of the most valuable lessons Ayren has learned

homeownership for military families is also a key

on her entrepreneurial journey is the importance of

part of the legacy I hope to leave,” she adds.

grit and resolve, especially during tough times. “Your resolve and your grit are tested in your hardest

In 2020, Ayren took her commitment to supporting

months,” she says. “In a business that ebbs and flows

military spouses a step further by creating a

with the economy, it is essential to keep a positive

Facebook group called Job Forum for Military

attitude despite the most challenging times.”

Spouses. This platform, where companies can post

When faced with setbacks or failures, Ayren finds

job opportunities, has grown significantly and now

motivation by leaning on her favorite clientele.

boasts a large following. “Being a mentor to military

“Nurturing strong relationships is always the best

spouses who choose to work is very important to

way to keep yourself from falling into despair over

me,” Ayren says. “Someday, I hope to give back

your business,” she advises. This focus on

much more of my time and energy to this group of

relationship-building has been key to her resilience

individuals.”

and long-term success.

Looking Forward Advice for Aspiring Realtors

As Ayren continues to grow The Pfeifer Team, her

For those looking to enter the real estate industry,

focus remains on empowering military families

Ayren offers three pieces of advice: “1. Do not take

through real estate. With a deep understanding of

rejection personally. 2. Become an expert in your

the unique needs of her clients and a passion for

area. 3. Do not let the stigma of what Realtors do

mentorship, Ayren is not only helping families build

and how much we get paid make you feel like you

wealth but also paving the way for future military

need to compromise yourself.”

spouse entrepreneurs.

A typical day for Ayren involves a mix of personal and professional routines. After an early morning

For more information about The Pfeifer Team, visit

walk with her dog and breakfast, she dives into calls,

www.pfeiferteam.com

emails, and client follow-ups. Midday, she prioritizes

Instagram @realtorayren

her well-being with a workout, whether at the gym

Facebook Ayren Pfeifer, Realtor

or a yoga class. Her afternoons are dedicated to meetings, dinner prep, and planning for the next day. It’s a busy schedule, but one that Ayren manages with grace and determination.

JACOB MOUSSEAU Wounded Woodworkers

FROM BATTLEFIELD TO WORKSHOP: JACOB MOUSSEAU’S MISSION TO SUPPORT WOUNDED WARRIORS Wounded Woodworkers

The Birth of Wounded Woodworkers

In the heart of Tennessee, where the rhythms of life

What began as a therapeutic hobby soon

intertwine with the echoes of military service, Jacob

transformed into Wounded Woodworkers, a

Mousseau is crafting more than just beautiful

business with a mission far greater than its

woodwork. He’s building a legacy of resilience,

products. “I was inspired to start my own business

support, and purpose with his business, Wounded

by the incredible sense of purpose I felt in giving

Woodworkers.

back and helping others,” Jacob explains.

A Journey from Service to Entrepreneurship

The core mission of Wounded Woodworkers is

Jacob Mousseau’s journey into entrepreneurship

simple yet profound: Preserving Memories and

began after a pivotal moment in his military career.

Supporting Heroes. Jacob’s transition to laser

“After returning from deployment, I reenlisted, but

engraving allowed him to continue his support for

my plans changed when the DOD inactivated our

wounded warriors and military spouses. Instead of

brigade, effectively ending my military career,”

direct involvement in crafting, he chose to donate

Jacob shares. The transition to civilian life was

profits from sales to organizations dedicated to

challenging, but it led him to discover a new

these communities. “It was about combining

passion—woodworking.

personal fulfillment with a greater mission to support those who have served,” Jacob notes.

Finding solace and therapy in the craftsmanship, Jacob invested in a workshop, where he invited fellow veterans to join him. “We built projects together, learned new skills, and created a peer support group,” he recalls. However, a close call with equipment made Jacob reevaluate the risks involved in such work. This realization led to a significant pivot in his entrepreneurial journey: exploring laser engraving as a safer yet equally fulfilling alternative.

P. 40

Overcoming Challenges and Celebrating

Advice for Aspiring Entrepreneurs

Successes

Jacob’s advice for those looking to start a business in

Like many entrepreneurs, Jacob faced his share of

his industry is simple: “There is plenty of room, and

challenges, with imposter syndrome being a

you just need to get started. Find a niche within the

significant hurdle. “Getting started and realizing I

market and run with it.” He also highlights the

could really do this was tough,” he admits. With the

importance of mentorship, a key factor in his

guidance of mentors like Andrew Appleton, Shelley

success. “Having experienced subject matter experts

Jeffcoat, and Elizabeth Snodgrass, Jacob pushed

to bounce ideas off of and learn from their mistakes

through, learning the importance of taking that first

is invaluable.”

step.

A Day in the Life and Looking Ahead One of the proudest moments for Jacob was

A typical day for Jacob as an entrepreneur is busy,

landing several B2B clients. “I always thought too

filled with the demands of running a business while

small, going direct to consumer, but there’s a huge

balancing family life. “I wake up earlier than all of my

market for B2B,” he reflects. This milestone

family and usually go to bed after them all too. You

reinforced the belief that Wounded Woodworkers

are your everything until you grow and can bring on

was on the right path.

help,” he shares.

Defining Success and Building a Legacy

Looking back, Jacob wishes he had started sooner

For Jacob, success is not just about profits but also

and believed in himself more as a CEO/Founder. Yet,

about the impact Wounded Woodworkers has on

despite any self-doubt, he has built a business that

both customers and the veteran community.

not only preserves cherished memories but also

“Continually raising money while satisfying our

makes a difference through charitable giving aimed

customers with their keepsakes is our definition of

at helping Wounded Warriors and their families.

success,” he says. The business’s track record speaks for itself—over eight years of direct-to-consumer

Leaving a Lasting Impact

sales with zero customer complaints.

Jacob Mousseau’s story is a testament to the power of resilience, community, and purpose. Through

The most important lesson Jacob has learned on his

Wounded Woodworkers, he has created a legacy

entrepreneurial journey is to “just get started.” He

that goes beyond woodworking. It’s a legacy of

emphasizes that perfection is not a prerequisite for

support, remembrance, and giving back to those

success. “You don’t always need to have everything

who have sacrificed so much. As he continues to

100% perfect when it comes to marketing. Just start

grow his business, Jacob remains focused on his

getting yourself out there and growing your work

mission: to turn cherished memories into beautiful

authentically and organically.”

keepsakes while making a meaningful difference in the lives of military families.

For more about Wounded Woodworkers, visit www.WoundedWoodworkers.org Facebook woundedwoodworkers Instagram @woundedwoodworkers LinkedIn woundedwoodworkers

DEON GREEN

Dee Luxe Nails, LLC

Deon Green: From Creative Visionary to Press-On Nail Pioneer In the bustling city of Tacoma, Washington, Deon

Overcoming Challenges and Seizing Opportunities

Green is redefining the world of nail art with her

Starting a business is never easy, and Deon faced

company, Dee Luxe Nails, LLC. Deon’s

her share of obstacles, particularly when it came to

entrepreneurial journey is a blend of artistry,

building brand awareness and establishing trust as

resilience, and strategic pivoting. Through her

a newly licensed technician. “I’ve always honed my

press-on nail business, she has crafted a brand that

artistic skills, but I needed to learn and share my

empowers individuals to express their unique style,

expertise on proper natural nail care and

all while challenging the traditional beauty

enhancements,” she explains. Consistency in

industry’s norms.

trends, a luxury experience for her clients, and a commitment to lifelong learning helped her

From Artist to Entrepreneur

navigate these early challenges.

Deon’s journey began long before she became a licensed nail technician. “I’ve always been an artist

The pandemic brought an unexpected twist to

at heart,” she says, recounting her passion for

Deon’s business, as in-person services halted due to

creative expression. From watercolor painting to

COVID-19 restrictions. However, she saw an

clothing design, she dabbled in various art forms

opportunity in the midst of the chaos. Nail

before discovering the intricate world of nail

enthusiasts still wanted to keep their manicures

artistry. Inspired by legendary women like Florence

looking great from the safety of their homes, and

Griffith Joyner and Coko from SWV, Deon saw the

Deon responded by launching custom press-on

potential for nails to be a form of self-expression,

nails. This pivot not only kept her business alive but

much like fashion accessories.

also expanded her reach to clients who

However, turning her artistic passion into a

appreciated the convenience and quality of at-

business required more than just talent. Deon

home nail care.

enrolled in an accredited school to become a licensed nail technician and sought out mentors to guide her through the business side of the industry.

“These mentors were essential in shortening my learning curve and accelerating the opening of my business,” Deon reflects. With hard work, she built the foundation for Dee Luxe Nails.

P. 42

Mission-Driven Innovation At the heart of Dee Luxe Nails is a clear mission: to provide accessible, high-quality, and inclusive nail solutions that empower individuals to express themselves effortlessly. Deon believes beauty should be customizable and convenient. “Our press-on nails are designed to offer salon-quality looks without the hassle or time commitment,” she says.

Her vision extends beyond aesthetics. Deon is committed to creating products that cater to a diverse range of skin tones and personal styles, ensuring everyone can find a set that feels tailored to them. By combining beauty with functionality, she’s changing the press-on nail game with durable, eco-conscious, and affordable products.

Milestones and Success One of Deon’s proudest achievements is the loyal community she’s built over the past four years, completely self-funded. “Starting with just a few custom designs, I’ve grown my press-on nail business into a brand that people trust and love,” she shares. Collaborating with influencers and other women-owned businesses has expanded her reach while aligning with her core values of empowerment and community building.

Deon’s partnerships with fellow female entrepreneurs have been particularly fulfilling.

“We’ve uplifted and supported one another through co-branded press-on sets and cross-promotional events,” she says. These collaborations have been a cornerstone of her success, allowing her to give back to the community that has supported her. https://www.deeluxenails.com Facebook dee_luxenails Instagram @dee_luxenails

ROD MATTHEWS Brevian Energy, LLC

Empowering Communities: Rod Matthews’ Vision for a Sustainable Future with Brevian Energy In the heart of Vista, California, Rod Matthews,

Mentorship and Guidance

founder of Brevian Energy, LLC, is on a mission to

Like many entrepreneurs, Matthews was fortunate

revolutionize how communities access renewable

to have key mentors early on in his career. One

energy. As a veteran and passionate advocate for

notable influence was a former executive from a

sustainability, Matthews has channeled his

leading renewable energy firm. This mentor helped

expertise into creating a company that delivers

Matthews navigate the complexities of the energy

reliable, affordable, and renewable energy

management industry and emphasized the

solutions. With a focus on microgrids and clean

importance of sustainable practices. Their

energy, Brevian Energy is helping communities

guidance on market trends and emerging

take control of their energy futures, one project at

technologies provided Matthews with the

a time.

knowledge he needed to build Brevian Energy into the innovative company it is today.

From Passion to Purpose Matthews’ entrepreneurial journey is rooted in a

The Mission Behind Brevian Energy

deep-seated belief that clean energy should be a

At the core of Brevian Energy’s mission is the belief

right, not a privilege. His passion for sustainability

that everyone deserves access to clean, renewable

blossomed during his work with data centers,

energy. Brevian Energy provides tailored microgrid

where he helped reduce carbon footprints. This

solutions, designed to meet the unique needs of

experience gave him invaluable insights into the

each community or business it serves. By

renewable energy sector and sparked his drive to

integrating solar power with energy storage, these

create tangible, long-term solutions for

microgrids offer consistent, reliable energy—even in

communities struggling with energy access.

areas where energy access is scarce or unreliable.

“Growing up in an era where climate change was

“Energy is a fundamental right,” Matthews says.

becoming increasingly evident, I saw firsthand the

“Our goal is to empower communities and

challenges communities faced,” Matthews shares.

businesses by providing affordable, reliable, and

“It ignited a desire within me to be part of the

renewable energy solutions.”

solution.”

P. 44

Overcoming Challenges

Resilience in the Face of Setbacks

Starting a business in the renewable energy sector

Entrepreneurship comes with inevitable setbacks,

isn’t without its challenges. One of the biggest

but Matthews credits his resilience and commitment

hurdles Matthews faced was navigating the

to Brevian Energy’s mission as the driving force

complex regulatory landscape that varies by region.

behind his perseverance. “Our goal of providing

From local permitting processes to differing

renewable energy to communities keeps me

incentives, the regulatory environment can be a

motivated,” he says. “Setbacks are simply learning

barrier to entry for many new businesses.

opportunities—they help us refine our approach and improve our solutions.”

To overcome this, Matthews focused on building relationships with local authorities and engaging

This mindset has helped Brevian Energy overcome

with industry stakeholders. “Open dialogue and

challenges such as project delays and funding

collaboration helped us gain valuable insights into

difficulties. By focusing on collaboration and

the regulatory environment,” he explains. “It allowed

maintaining a problem-solving attitude, Matthews

us to move forward with confidence, knowing we

has built a company capable of adapting to industry

were working within the system rather than against

changes and market demands.

it.”

Advice for Aspiring Entrepreneurs Major Milestones and Successes

For those looking to start a business in the renewable

One of Matthews’ proudest achievements is Brevian

energy sector, Matthews’ advice is clear: “Prioritize

Energy’s first major microgrid deployment in a rural

understanding the unique needs of the communities

community that had long struggled with consistent

you aim to serve.” Microgrids and renewable energy

energy access. The success of this project didn’t just

solutions aren’t one-size-fits-all, and tailoring them to

bring reliable electricity to homes and businesses; it

specific local circumstances is key to success.

also spurred local economic growth. “We empowered the community by enabling businesses

Leaving a Legacy of Empowerment

to thrive and improving the quality of life for

As Matthews looks toward the future, he hopes to

families,” Matthews recalls.

leave a legacy of sustainable impact and empowerment. His vision is to create a world where

The microgrid solution, which integrated solar

renewable energy is accessible to all, regardless of

energy with storage capabilities, provided power

socioeconomic status or geography. “I want Brevian

even during peak demand times, offering a model

Energy to be recognized not just as a provider of

for future projects in underserved areas.

microgrid solutions, but as a catalyst for positive change,” he says.

Defining Success “A successful project is one where we see tangible

Through innovation, collaboration, and resilience,

benefits—improved quality of life for families,

Matthews and Brevian Energy are paving the way for

enhanced economic opportunities for businesses,

a more sustainable and equitable energy future.

and a reduced carbon footprint,” he says.

Learn more about Brevian Energy and their work by Each microgrid deployment is a step toward a

visiting

future where energy independence is a reality for all communities, regardless of their location or resources.

www.brevianenergy.com

KEVIN SCHMIEGEL ZeroMils

Building a Military-Thriving Movement: The Journey of Kevin Schmiegel and ZeroMils In the heart of Alexandria, Virginia, a social impact

Upon retiring from the Marine Corps in 2009,

company is redefining how corporations,

Schmiegel transitioned to the civilian sector with

foundations, and individuals connect with the

the same mission-focused mindset. He served as

military community. Kevin Schmiegel, a retired

Chief of Staff at the U.S. Chamber of Commerce,

Marine Corps Lieutenant Colonel, is at the helm of

where he founded Hiring Our Heroes (HOH), quickly

ZeroMils, a company committed to creating

transforming it into the largest veteran and military

“military thriving” cultures within organizations

spouse employment nonprofit in the country. His

across America. With a distinguished military

leadership continued at the helm of other national

background and a proven track record of building

military and veteran nonprofits, where he raised

impactful initiatives, Schmiegel’s entrepreneurial

$100 million and impacted over 10 million

journey is as inspiring as it is impactful.

Americans.

From Marine Corps to Mission-Driven Leadership

The Birth of ZeroMils: A New Vision for Military

Kevin Schmiegel’s military career spanned over 20

Thriving

years, during which he served at the highest levels

Kevin Schmiegel founded ZeroMils in response to a

of the Department of Defense. From deploying to

gap he observed in how military-connected families

more than 50 countries to playing key roles in NATO

were supported in the public, private, and nonprofit

and U.S. European Command, Schmiegel’s service

sectors. “In corporate America, terms like ‘military-

was marked by leadership, resilience, and an

friendly’ or ‘military-ready’ are often used to

unwavering commitment to his country. His roles

describe a company’s culture,” says Schmiegel. “But

included serving as Aide de Camp to the NATO and

at ZeroMils, we believe these terms imply a one-

U.S. European Commander and spearheading the

sided value proposition. We aim to build ‘military-

assignment and retention of 172,000 Marines

thriving’ cultures, where both the company and its

worldwide during a time of war. His experience

military-connected employees can grow and thrive

culminated in working on the peace process

together.”

between Israel and Palestine, as the military assistant to the Special Envoy for Middle East Regional Security.

P. 46

ZeroMils’ mission is to create military-thriving

Schmiegel’s legacy through ZeroMils is clear: to

cultures by partnering with corporations to hire,

create a military-thriving movement that

value, and retain military talent, support military

strengthens communities and bridges the civilian-

families through purpose-driven nonprofits, and

military divide. “We want our history to be every

effectively communicate these efforts through

veteran’s and military spouse’s future,” he says.

marketing strategies. The company’s unique

“Success is not just about our achievements but

approach involves collaborating with Talent

about helping others thrive.”

Acquisition, Social Impact, and Marketing teams to create an integrated strategy that breaks down

Lessons Learned and Words of Wisdom

silos and engages Veteran and Diversity Employee

Throughout his entrepreneurial journey, Schmiegel

Resource Groups (ERGs).

has learned valuable lessons. “Never give up. Iterate and evolve,” he advises. His approach to setbacks is

Overcoming Challenges and Celebrating

grounded in the concept of “intelligent failure,”

Milestones

where every failure is seen as an opportunity for

Starting ZeroMils was not without its challenges.

learning and growth.

“The biggest challenge was not having the infrastructure of a large organization to support our

For those looking to start a business in this industry,

vision,” Schmiegel reflects. “When I founded Hiring

Schmiegel offers two key pieces of advice: ensure

Our Heroes, I had the weight of the U.S. Chamber of

there is a need for your products or services, and

Commerce behind me. As an entrepreneur,

differentiate your brand in a crowded space. His

resources are limited. But that’s where resilience

approach to entrepreneurship is one of relentless

and adaptability come into play.”

pursuit and dedication, where work and life blend seamlessly into a mission-driven existence.

Despite these challenges, ZeroMils has achieved significant milestones. The company’s “Portfolio of

The Future of ZeroMils

Purpose,” which includes 50 best-in-class

Looking ahead, Kevin Schmiegel remains focused

nonprofits, has collectively reached and impacted

on expanding the impact of ZeroMils. His vision is to

millions of veterans and their families. Over the past

continue creating military-thriving cultures and to

six months, ZeroMils developed a system to

change the narrative about how veterans, military

measure success in three key areas: hiring rates for

spouses, and their families are seen and heard in the

military and veteran talent, employee engagement

workplace and society. “We are all called to serve in

through ERGs, and audience reach through media.

different ways,” Schmiegel concludes. “What’s most important is that we answer the calling, whatever it

Defining Success and Leaving a Legacy

may be.”

For Schmiegel, success is about more than just business growth—it’s about living and breathing the

For more information about Kevin Schmiegel and

mission. Success is ensuring that every service

ZeroMils, visit

member, veteran, and family we touch realize the five things we need to thrive post-military service:

www.zeromils.com

meaningful employment, “ finding purpose through

LinkedIn ZeroMils

continued service, being part of a connected community, health and well-being, and continuous self-improvement,” he explains.

ANNA WOOD Shaped By Strength by Anna Wood Fitness

Shaping Strength: The Empowering Journey of Anna Wood and Shaped By Strength Fitness Anna Wood, founder of Shaped By Strength, is a

Inspiration from Family and Experience

living testament to the power of resilience,

Fitness and movement have always been a part of

community, and self-belief. Based in San Diego, CA,

Anna’s life, inspired by her mother’s dedication to

Anna’s fitness business is not just about physical

martial arts. Growing up, Anna trained and

training; it’s a platform for empowerment, helping

competed in judo and later Kyokushin Karate.

individuals uncover their inner strength and

However, when she moved away for college, she

overcome life’s challenges. Her journey from a

drifted away from her active lifestyle and

military spouse navigating new environments to a

experienced the common “freshman fifteen.”

successful entrepreneur inspiring others is both

Struggling to lose weight, Anna fell into the trap of

motivating and rewarding.

unhealthy dieting and over-exercising, leading to an eating disorder. Her recovery and journey back

A New Beginning in San Diego

to a healthy relationship with exercise became the

Anna’s entrepreneurial journey began when she

foundation for her business. “Shaped By Strength

married her husband and immediately moved to

was born from celebrating the journey of

San Diego, leaving behind everything familiar. The

overcoming—and uncovering the strength in each

transition was challenging, especially when her

individual,” Anna shares, highlighting the mission

husband deployed shortly after their move. Instead

behind her brand.

of retreating into isolation, Anna reached out to the local community and found a wealth of support

Overcoming Challenges with Support

that would lay the foundation for her future

One of the biggest challenges Anna faced was

business.

believing in herself, especially in a new country with a different culture and language. She was self-

Through the MyCAA program, she became a

conscious about her accent and doubted whether

certified personal trainer, and with the backing of

her voice was worth listening to. As a result of the

organizations like The Rosie Network, Anna

Service2CEO program, Anna found the courage to

transformed her dream of starting a fitness

embrace her uniqueness as a strength. The

business into reality. “The support I found with this

encouragement she received from her mentors

organization and the alumni network is truly life-

and peers was crucial in helping her build

changing,” Anna reflects, underscoring the

confidence and take action.

importance of community in her journey.

P. 48

Milestones and Successes

Advice for Aspiring Fitness Entrepreneurs

Like many business owners, Anna faced significant

For those looking to start a business in the fitness

challenges during the pandemic, forcing her to

industry, Anna emphasizes the importance of

pivot and adapt her business model. Despite the

knowing who you are and why what you do

uncertainty, she stayed committed to her mission

matters. “Be clear on your values and the difference

and came out stronger. “Overcoming the personal

you want to make,” she advises. With so much noise

and professional challenges brought on by the

and conflicting advice out there, staying true to your

pandemic and deciding to stick it through, and

purpose will help you navigate the industry and

being here today—several pivots happened, but my

make meaningful contributions.

belief that my message is important has been solidified,” Anna proudly states.

Looking Back with Gratitude When asked if she would do anything differently,

Defining Success

Anna acknowledges that while there are many

For Anna, success is not just about hitting business

things she would change, this is a natural feeling for

targets. It’s about making a significant difference in

anyone committed to growth. “Learning from the

someone’s life. The most rewarding feedback she

past is useful, but beating yourself up over it is not,”

receives is from clients who tell her they now move

she notes, adding that even mistakes and

pain-free, feel stronger in their daily lives, and have

shortcomings are part of the journey.

a better relationship with their bodies. “Knowing that what we did today will keep on serving them

Leaving a Legacy

years down the line and adding to their quality of

Anna hopes to leave a legacy of healing,

life is truly rewarding,” Anna explains.

empowerment, and freedom. Through Shaped By Strength, she aims to help individuals feel free to be

Lessons Learned on the Journey

their happiest, healthiest selves. Her story is a

One of the most valuable lessons Anna has learned

reminder that strength is not just about physical

is the importance of placing yourself in the right

power—it’s about overcoming challenges,

environment. “You can change your mindset and

embracing one’s uniqueness, and staying true to

mental space immediately by placing yourself in

one’s purpose.

the right environment and being open to learning and networking,” Anna advises. Staying connected

Shaped By Strength by Anna Wood Fitness is more

with inspired and hardworking individuals helps

than just a business; it’s a mission to empower and

keep the creativity and motivation alive.

uplift others. Through her personal journey and professional dedication, Anna is shaping a

Staying Motivated in the Face of Setbacks

community where strength is celebrated in all its

Anna’s motivation comes from remembering her

forms, and where everyone is encouraged to find

“Why”—the people she can help. Setbacks may feel

and embrace their own power.

personal, but they don’t define her. She believes that failure is not the scariest thing; instead, the real

https://www.shapedbystrength.com

danger lies in letting the feeling of defeat become

Facebook ShapedByStrength

permanent. This mindset has helped her stay

Instagram @shapedbystrength

resilient and continue pushing forward, even when

TikTok @shapedbystrength

faced with difficulties.

ACCEPTING APPLICATIONS IF YOU ARE THINKING ABOUT STARTING OR GROWING A BUSINESS, THE ROSIE NETWORK IS HERE TO HELP. APPLY TO SERVICE 2 CEO TODAY!

SCAN TO APPLY WINTER 2025 COHORTS DEADLINE to apply: November 30, 2024

COHORTE ESPAÑOLA 2025 Fecha límite para aplicar 30 de noviembre de 2024 Cohorte comenzar Enero/Febrero 2025

Meet Kimberly Nguyen, LPC, ATR-BC, Service2CEO Graduate and owner of Art Therapy By Kim

The Rosie Network is a 501 (c)3 Federal Tax ID Number: 46-1522625 THE ROSIE NETWORK | WWW.THEROSIENETWORK.ORG

WHY MENTORING MATTERS Five Key Reasons Mentoring MATTERS in Entrepreneurship

By Tricia Ross

In the fast-paced world of entrepreneurship, having a mentor is a game-changer. Here are five compelling reasons why mentoring is crucial for aspiring entrepreneurs:

#1. Access to Expertise and Experience Mentors bring a wealth of knowledge and experience to the table. They have navigated the challenges of business firsthand and can offer practical advice on everything from crafting a business plan to managing finances. Their insights help new entrepreneurs avoid common pitfalls and accelerate their learning process.

#2. Networking Opportunities A mentor's established network can be invaluable. Through mentorship, entrepreneurs gain access to a broader circle of potential clients, partners, and investors. These connections can open doors and provide opportunities that might otherwise be out of reach, fostering growth and collaboration.

#3. Emotional Support and Encouragement Entrepreneurship can be a rollercoaster of highs and lows. Mentors provide emotional support, offering encouragement during tough times and sharing their own experiences of overcoming setbacks. This support helps entrepreneurs maintain resilience and a positive mindset, which is crucial for long-term success.

#4. Strategic Guidance Mentors offer strategic insights that can shape a business's direction. Their experience allows them to provide valuable feedback on market trends, competitive positioning, and business strategies. This guidance helps entrepreneurs make informed decisions and develop effective growth plans.

#5. Accountability & Motivation Mentors help entrepreneurs stay accountable to their goals. Regular check-ins and constructive feedback ensure that entrepreneurs remain focused and motivated. This accountability fosters discipline and drives entrepreneurs to push their boundaries and achieve their objectives.

Mentoring is a powerful catalyst for entrepreneurial success. It offers critical support, expert guidance, and valuable resources, all of which can transform challenges into stepping stones for growth. By leveraging a mentor's experience, network, and insights, entrepreneurs not only navigate obstacles more effectively but also unlock their full potential. The benefits of mentoring extend beyond immediate advice, fostering long-term success and resilience in the ever-evolving world of entrepreneurship.

The Rosie Network Hosts Monthly Mentoring Matters Sessions.

Scan to sign up!

SINUHE MONTOYA

Drone Quote

The Journey of Sinuhe Montoya and DroneQuote From selling solar panels to running a cutting-edge

Building a Legacy

tech company, Sinuhe Montoya, founder of

Entrepreneurship runs in Montoya’s family. “My

DroneQuote, has taken his entrepreneurial spirit to

great-grandfather and grandmother were both

new heights—literally. As a military veteran with an

business owners, and while it skipped my mom’s

inherent business drive, Montoya has built

generation, I seem to have inherited that drive,”

DroneQuote into a unique business, utilizing

Montoya explains. From an early age, he guided his

drones and web technology to simplify the process

development toward one day owning a business.

of buying and selling solar and roofing services.

Though he didn’t have a specific mentor, Montoya attributes his success to an unwavering belief in his

From Fear of Heights to Tech Innovation

potential. “I was more influenced by my belief in

Montoya’s journey to entrepreneurship began with

pending success than by any one person,” he says.

an unexpected twist—his fear of heights. Back in

This mindset still fuels him today, reminding him

2013, while working as a solar panel salesman,

that the definition of success evolves as the journey

Montoya had to inspect roofs regularly. However,

unfolds.

his discomfort with heights led him to explore alternatives. Around the same time, he discovered

Overcoming Obstacles

the world of drones. With a $2,500 investment in

Montoya acknowledges that one of the biggest

drone technology, Montoya realized he could

challenges in business is not knowing how to do a

capture roof measurements without ever leaving

particular thing. It’s an ongoing issue, but he has

the ground.

learned to overcome it by remaining open-minded and surrounding himself with smarter people. “I

What started as a solution to a personal challenge

accept that the challenge will always be there,” he

soon evolved into a business idea. By combining his

says. His resilience and willingness to learn have

entrepreneurial ambition with drone technology,

been key to his success.

Montoya launched DroneQuote, an online platform

to his overall success.

that facilitates solar and roofing projects more efficiently, keeping both customers and salespeople off the roof.

P. 52

Lessons Learned

Looking Ahead

One of Montoya’s biggest lessons is that success is

When asked about the legacy he hopes to leave,

fluid. “All the little things and wins in your business

Montoya’s message is simple: “If I could do it, you

amount to your overall success,” he shares. To stay

could do it.” He hopes that his journey will inspire

motivated in the face of setbacks, Montoya turns to

others to take the leap into entrepreneurship,

stoicism and the wisdom of Marcus Aurelius: “The

knowing that with the right mindset, success is

obstacle is the way.” He believes that every

within reach.

challenge is a learning opportunity, allowing him to improve and move forward.

Montoya’s story is one of innovation, resilience, and self-belief. Through DroneQuote, he’s not only

Advice for Aspiring Entrepreneurs

revolutionizing the solar and roofing industry but

For those looking to start a business in any industry,

also showing other veterans and aspiring

Montoya’s advice is clear: learn the power of

entrepreneurs that with vision and perseverance,

acceptance. “Being married to a specific outcome

anything is possible.

can take a toll on your mental health and business development,” he says. Entrepreneurs should learn

Check out Sinuhe Montoya’s journey and learn

quickly when they’re wrong, accept it, and move on

more about DroneQuote at

with the lesson. And when success does come, it’s important to pause, reflect, and appreciate it before

www.dronequote.net

shifting gears.

Facebook thedronequote Instagram @thedronequote

A Day in the Life of a Founder

LinkedIn thedronequote

Montoya’s days are structured and focused. His

YouTube @dronequote

routine starts at 5:30 AM with gym time, followed by personal hygiene, and then he dives into work updates and task-specific projects until 6:00 PM. This disciplined schedule helps him stay on top of the many moving parts that come with running a business.

COLLEEN MARCHI The Brave Knights

Colleen Marchi: The Brave Knights and a Mission to Empower Children In the charming town of Auburn, California,

The Reluctant Entrepreneur

Colleen Marchi is on a mission to help children

Despite the success of her product with her son and

conquer their fears and sleep soundly through

friends, Colleen was hesitant to take the leap into

the night. As the founder of The Brave Knights,

entrepreneurship. “My husband kept encouraging

Colleen’s journey into entrepreneurship was not

me, but I wasn’t looking to turn this idea into a

planned, but rather born out of a desire to help

business,” she admits. It wasn’t until she came

her own son during a time of emotional

across Kobi Yamada’s children’s book, “What Do You

hardship.

Do With An Idea?” that Colleen knew she had to take action. “The book spoke directly to me. It was

A Solution Born from Love

about nurturing an idea and letting it grow, and I

With a background in psychology, Colleen had

realized that The Brave Knights could help so many

dedicated much of her career to working with

other children like my son.” With the

children as a therapist, educator, and coach.

encouragement of her husband and inspiration

However, the inspiration for her business came

from Stephanie Brown of The Rosie Network,

not from her professional life, but from a

Colleen took the plunge into entrepreneurship. The

personal struggle. “My son was experiencing

Rosie Network’s Service2CEO program provided the

anxiety and fear at night, especially during my

guidance and mentorship she needed to turn her

husband’s deployment,” Colleen shares. After

idea into a full-fledged business.

trying everything to ease his fears, she felt helpless. “Fear changes the way you think and

Overcoming Challenges and Growing Stronger

feel, and it wasn’t just affecting his nights—it was

Like any entrepreneur, Colleen faced her share of

impacting his days too.”

challenges. From product development to

Determined to help, Colleen created The Brave

marketing and manufacturing, the learning curve

Knights, a product designed to reduce children’s

was steep. “I had no idea how to bring a product to

nighttime fears by giving them a protective

market,” Colleen recalls. “But every obstacle became

companion. “It wasn’t originally meant to be a

a learning experience.” With the help of The Rosie

business. It was simply a solution for my son’s

Network, Colleen learned the ropes of business and

sleepless nights, but it worked so well that I

successfully launched The Brave Knights.

realized I could help other families too.”

P. 54

One of her proudest moments came when the

Looking Ahead

product received widespread recognition. “We’ve

As The Brave Knights continues to grow, Colleen

been honored with several awards, including

remains focused on her mission to empower

Creative Child Magazine’s award, The Mom’s Choice

children and help them build confidence. “The

Award, and most recently, The Parents Pick for Best

legacy I hope to leave is one of resilience and self-

Educational Product of 2024,” Colleen beams. “It’s

assurance,” she shares. “In a world where anxiety

been an incredible journey, and I’m so grateful for

among children is rising, equipping them with tools

the recognition and support.”

to manage their fears is more important than ever.”

For anyone thinking of starting their own business,

A Mission to Empower Children

Colleen offers this advice: “Listen to that little idea

The core mission of The Brave Knights is simple: to

and feed it. You never know how far it might take

help children overcome their fears, gain

you.”

confidence, and get the sleep they need to thrive.

“We believe that by teaching children to face their

To learn more about The Brave Knights, visit

fears, they can conquer any challenge life throws at them,” Colleen explains. “The Brave Knights give

magicalorderofbraveknights.com

kids a sense of security, empowering them to tackle

Facebook MagicalOrder

their problems head-on.”

Instagram @mybraveknights

For Colleen, success is defined not by sales but by the impact her product has on children and families. “Hearing from parents and grandparents that their children are finally sleeping peacefully is the greatest reward,” she says. “It’s about more than just a product—it’s about bringing hope and peace to families.”

Lessons in Resilience As a former softball player, Colleen draws on the lessons she learned from sports to stay resilient in business. “Softball is a game of loss. You have to learn how to handle setbacks and keep moving forward,” she reflects. “That mindset has helped me in my business. Every failure is an opportunity to learn and grow.”

Colleen’s journey has also been a powerful lesson for her children. “I’ve shown my sons that I can do hard things, and that’s something I’m incredibly proud of,” she says. “I’ve proven to myself and to them that I’m capable of overcoming challenges.”

RUBEN AYALA Triple Nikel

From the Battlefield to the Boardroom: The Journey of Ruben Ayala and Triple Nikel Ruben Ayala, a veteran with a vision, has carved a

The appeal of autonomy and the challenge of

unique path in the entrepreneurial world,

creating something from the ground up were

demonstrating that success is not just about where

powerful motivators. “It was just a natural

you start but how you navigate the journey. Ayala,

progression of things that transpired throughout my

based in San Antonio, Texas, is the force behind

journey,” Ayala explains, emphasizing that

Triple Nikel, a clothing brand that has made waves

entrepreneurship was a path he was always

in an industry often dominated by established

destined to explore.

giants. But his journey from military service to successful entrepreneurship is as inspiring as the

Influences and Mentors

brand itself.

In an industry often characterized by following trends, Ayala found his biggest influences in brands

A Foundation in Entrepreneurship

that defied the norm—FUBU, Karl Kani, and Cross

Ayala’s entrepreneurial journey began while he was

Colours. These companies, known for breaking

still immersed in the rigorous demands of business

boundaries and setting new standards, inspired him

school at the University of Texas at San Antonio. In

to create a brand that would challenge the status

2012, he laid the groundwork for what would

quo in the clothing industry.

become his first venture, San Antonio Healthy Vending. This business, which he nurtured and grew

The Mission Behind Triple Nikel

for over a decade, provided him with an invaluable

The mission of Triple Nikel is clear: to be the

education in entrepreneurship, business strategy,

trendsetters in an industry that traditionally swings

finance, sales, and marketing. Reflecting on this

one way. Ayala and his team are not just selling

period, Ayala refers to it as his “doctorate in

clothing; they are redefining what it means to be a

entrepreneurship,” a real-world education that

leader in the fashion industry, especially as a

prepared him for the challenges of his future

veteran-owned business. Their focus is on creating

endeavors.

apparel that resonates with their community, telling stories through their designs that are often

The Inspiration to Venture Out The decision to start his own business wasn’t born out of a single moment but rather a natural progression fueled by the inspiration he drew from friends who had successfully transitioned into

P. 56entrepreneurship.

overlooked by mainstream fashion.

Overcoming Challenges

Staying Motivated

Starting a clothing company with zero experience in

Maintaining motivation and resilience is crucial for

the industry was a daunting challenge for Ayala and his

any entrepreneur, and Ayala attributes his ability to

business partners. The learning curve was steep, and

stay the course to a healthy lifestyle. Regular

the process of selecting, printing, and managing

workouts, staying active, and keeping vices to a

logistics was foreign territory. But with determination

minimum have been instrumental in his ability to

and resourcefulness, they turned to “YouTube

thrive under pressure. “You have to stay healthy,” he

University” and sought out mentors willing to guide

advises, underscoring the importance of physical

them. This willingness to learn and adapt was key to

and mental well-being in sustaining long-term

overcoming their initial obstacles.

success.

Milestones of Success

Advice for Aspiring Entrepreneurs

In just three years, Triple Nikel has achieved milestones

Ayala’s advice for those looking to start a business in

that many seasoned companies can only dream of. The

the clothing industry is simple: seek a mentor. He

brand is now distributed through major retailers, has a

warns against those who charge for advice,

thriving Amazon storefront, and is on the verge of

emphasizing that true mentors are motivated by a

launching a nonprofit to address issues in underserved

desire to help others succeed, not by profit. This

communities. For Ayala, these achievements are a

guidance is especially valuable for those just starting

testament to what can be accomplished with vision,

out, as the right mentor can significantly shorten the

hard work, and a commitment to innovation.

learning curve.

Defining Success

Looking Back and Looking Forward

For Ayala, success is defined not just by reaching goals

Looking back on his journey, Ayala has no major

but by the journey of getting there. He measures

regrets but does entertain the idea of having started

success by any metric that was previously planned and

a coffee company while in business school—an

considers tasks completed at a 70% rate as a success.

opportunity that, in hindsight, might have been

This pragmatic approach allows him to stay focused on

another successful venture. As for the legacy he

progress rather than perfection, a philosophy that has

hopes to leave, Ayala wants to inspire others to

served him well in his entrepreneurial journey.

believe in their potential, proving that “you can be whatever you want to be in life.”

Lessons Learned The most important lesson Ayala has learned is the value of listening to those around him. He emphasizes the importance of taking advice from business partners, advisors, and mentors, who often have the entrepreneur’s best interests at heart. This collaborative approach has been crucial in navigating the complexities of building a successful business.

Continuing the Grind For Ayala, the road ahead is filled with opportunities, challenges, and the drive to make a difference in the industry and beyond.

Triple Nikel is more than just a clothing brand; it’s a testament to what can be achieved when passion, perseverance, and purpose come together. Under Ruben Ayala’s leadership, the company is poised to leave a lasting impact on the fashion industry and the communities it serves. www.triplenikel.com Facebook triplenikel Instagram @triple_nikel LinkedIn triple-nikel

MONICA FULLERTON Spouse-ly

Spouse-ly: Bridging the Gap Between Military Life and Entrepreneurship In a world where military spouses often face the

A Light Bulb Moment

challenge of balancing their passions with the

Monica’s entrepreneurial spirit had always been

demands of a life constantly on the move, Monica

strong, but she wanted to create a business that

Fullerton found a way to create a lasting impact.

made a difference. The idea for Spouse-ly truly took

Based in Florida, Monica is the founder of Spouse-

shape during a car ride to dinner with fellow

ly, an innovative online marketplace that brings

military spouses. “There was so much talent within

together the creativity and entrepreneurial spirit of

that one car ride alone that I knew I had to do

military and first responder families.

something!” Monica recalls. This realization became the catalyst for Spouse-ly, an online platform that

From Frustration to Inspiration: The Birth of

showcases a wide variety of products and services

Spouse-ly

created by military and first responder families.

Monica’s journey into entrepreneurship was fueled by her personal experiences as a military spouse.

Overcoming Challenges and Building Community

“Spouse-ly was born through my own personal

Starting Spouse-ly wasn’t without its challenges.

frustration and inspiration as a military spouse,”

Operating on a bootstrap budget and navigating

Monica shares. “It can be hard to piece the puzzle

the noise of entrepreneurial advice were significant

together of being able to do what you truly love

hurdles. Monica overcame these obstacles by

while living a life on the go.”

getting resourceful and staying true to her vision.

“I decided to continue building and growing on a

Recognizing the growing trend of military spouses

tight budget, knowing that together as a

turning to entrepreneurship for flexibility, stability,

community we were pouring a strong foundation

and a creative outlet, Monica saw a gap in the

for how we wanted Spouse-ly to evolve,” she

market. There wasn’t a central location where

explains.

people could shop and support businesses run by military families, so she decided to create one.

“With very little knowledge in building a multivendor marketplace, I was determined to help our community shine and make a greater impact, so I just kept going!” she says.

P. 58

Monica’s perseverance and dedication paid off in a

Monica’s daily routine as an entrepreneur involves

big way. One of her proudest moments was

wearing multiple hats and constantly learning. She

making the Forbes Next 1000 List, a milestone that

loves being involved in the community, solving

opened the door to new opportunities and

problems with her team, and finding new ways to

increased visibility for Spouse-ly. “That was the first

scale and grow Spouse-ly. “Don’t be afraid to ask for

big media milestone for us,” Monica says. “It helped

help,” she advises, echoing one of the best pieces of

open the door to many more opportunities, lists,

advice she has received on her journey.

and being able to spread the word about our inspiring community organically.”

Looking Back and Moving Forward Reflecting on her entrepreneurial journey, Monica

Defining Success Through Impact

wishes she hadn’t held back because of fear. “There

For Monica, success isn’t just about financial

are a number of things that have come up

growth; it’s about making a meaningful impact.

throughout my journey that I wish I would have

“Everyone measures success differently, and to be

been able to achieve a different outcome from, but

honest, we go through different seasons of what

at the end of the day, all you can do is try and learn

success looks like for ourselves,” she reflects. “I

along the way,” she says.

personally measure my success by impact and dedication. The same goes for the business side of

Looking to the future, Monica hopes to leave a

things—creating a company that fosters a full circle

legacy that inspires others to turn the impossible

of growth and success together.”

into “I’m possible.” She believes that all it takes is the courage to take the first step forward.

Monica’s journey has been guided by a powerful mantra: “Growth begins when comfort ends.” This

Through Spouse-ly, Monica Fullerton has created

philosophy has helped her navigate the challenges

more than just an online marketplace; she’s built a

and setbacks that come with entrepreneurship.

thriving community that empowers military and

“With every challenge or failure comes a new

first responder families to pursue their passions

opportunity,” she notes, emphasizing the

and achieve success on their own terms. Her story

importance of resilience and adaptability.

is a testament to the power of resilience, resourcefulness, and the unwavering belief that

Advice for Aspiring Entrepreneurs

with determination, anything is possible.

For those looking to start a business in ecommerce or a community-driven industry,

For more information about Spouse-ly, visit

Monica’s advice is simple: “Just get started. If you

www.spousely.com or connect with Monica and

have a dream or passion to start a business, don’t

the Spouse-ly community on social media at

hold yourself back trying to make it perfect.

Perfection is not the key to success, and you will

www.spousely.com

learn and grow along the way.”

Facebook spousely Instagram @spouse.ly

KIMBERLY NGUYEN Art Therapy with Kim

Kimberly Nguyen: Healing Through Art with Art Therapy with Kim Kimberly Nguyen, a licensed professional counselor

Mentors and Influences

and board-certified art therapist based in San

Throughout her journey, Kimberly leaned on the

Antonio, Texas, is the founder of Art Therapy with

support of her art therapist friends from graduate

Kim. As the daughter of Vietnam War refugees and

school and her partner, a successful USAF recruiter.

a military spouse, Kimberly has always been drawn

“They gave me the tough love and practical advice I

to healing trauma. Her journey into

needed to make the transition from employee to

entrepreneurship, however, was less planned and

business owner.”

more driven by necessity.

Challenges and Growth Discovering Entrepreneurship

One of Kimberly’s biggest hurdles was managing

“I didn’t plan to become a business owner,”

the financial and administrative side of her

Kimberly admits. Her classmates encouraged her to

business. Hiring a tax expert who specialized in

launch her own practice after seeing her struggles

private practice therapists made a huge difference,

with burnout at her previous job. It wasn’t until she

helping her navigate the complexities of running a

took the leap in September 2023 that she realized

business while keeping it debt-free.

entrepreneurship ran in her family—her parents had built a successful restaurant business after

Defining Success

immigrating to Austin, Texas, in the 1970s.

For Kimberly, success means more than business growth—it’s about finding balance. “I now have the

The Birth of Art Therapy with Kim

energy to create my own artwork and spend time

Kimberly launched Art Therapy with Kim due to the

with loved ones, which makes me a better

need for greater financial stability and control over

therapist.” Her ability to provide trauma-informed

her well-being. “I needed more energy and

care has only improved as her well-being has

autonomy to give my clients the quality care they

flourished alongside her practice.

deserved.” Specializing in trauma healing through

P. 60

creative expression, Kimberly’s business is rooted in

Advice for Aspiring Entrepreneurs

providing a safe and supportive space for her

Kimberly emphasizes the importance of building a

clients.

solid support system and investing in help early on.

“Surround yourself with people who are on the same journey, and don’t shy away from opportunities like pitch competitions—they can be a game-changer.”

A Day in the Life Kimberly works with clients from noon to 6 P.M. four days a week and dedicates one day to administrative work. Outside of work, she enjoys creative projects, reading, and exercise. “This balance is crucial, especially in trauma therapy.”

Looking Forward Kimberly hopes to inspire others as an AAPI female therapist and business owner. “I want my clients to always feel like they have a safe space to return to, and I hope to show that healing through art is a powerful, transformative process.”

To learn more about Kimberly’s work, visit www.kimberly-nguyen.com Instagram @arttherapywithkim

MOSHE KRAFCHOW TreeCulture

Moshe Krafchow: Building a Safer Future with TreeCulture Moshe Krafchow, founder of TreeCulture, is

A Mission to Clean and Protect Forests

pioneering a unique approach to forest

The mission behind TreeCulture is to address the

management in San Diego, California. After serving

neglected state of many vegetative communities—

in the Navy, Moshe’s passion for the environment led

forests left alone without herbivores to maintain

him to pursue studies in Environmental Systems at

them. Over time, these areas become overgrown,

Humboldt State University, where his

unhealthy, and prone to wildfires. Moshe’s method

groundbreaking work began.

involves cleaning up long-neglected forests with hand tools, reducing fire hazards, and promoting

From Research to Reality

vigorous growth. The final step? Bringing in

While conducting research on an overgrown lot in

herbivores to maintain the land’s health.

McKinleyville, California, Moshe developed the

“My process turns low-productivity, high-hazard

technique that would become the foundation of

land into low-hazard, high-productivity land, while

TreeCulture. “The lot had been left alone for almost

keeping it wild.”

30 years, overrun with Himalayan Blackberry. This is where I started developing the methods that shape

Challenges in Changing the System

TreeCulture’s approach,” Moshe recalls. However, his

One of Moshe’s greatest challenges has been

work was met with unexpected resistance. Despite

navigating the complex system of land ownership

the success of his project, he struggled to gain

and management. “All the open spaces around

support from his university professors, which

towns are controlled by multiple jurisdictions and

ultimately led him to realize the value of his

overlapping authorities,” Moshe explains. “Getting

research.

them to do something new, especially something non-standard, is extremely difficult.”

“I tried to structure my thesis around the project but

Although Moshe hasn’t fully overcome these

couldn’t get any professors to advise me. It became

challenges yet, he remains hopeful that as climate

clear that I owned all my research, and that’s when I

change worsens and wildfire risks increase,

saw myself as a business.”

authorities will turn to solutions like TreeCulture to address the problem at its root.

P. 62

Early Success and Future Aspirations Moshe’s first major milestone was securing a paid proof-of-concept demonstration on Palomar Mountain, California. “That was a huge moment for me, seeing my method applied and validated.”

For Moshe, success would mean being able to quit his day job and focus on TreeCulture full-time.

“Supporting myself solely through this business would be the start of success,” he says. However, the journey has also taught him to manage his expectations. “Keep expectations from others low, no matter what they say or how excited they get. It protects you emotionally when things don’t pan out.”

A Day in the Life of an Entrepreneur Balancing a day job with running TreeCulture is no small feat. Moshe works from 6 A.M. to 2:30 P.M. and spends any free time working on his business. “Some days I pick up my kids or make dinner, and I dedicate Sundays to working on TreeCulture. Occasionally, I’ll take time off from my day job for meetings or project work.”

Looking Forward In the long run, Moshe hopes to normalize clean forests around urban areas, maintained by grazing herds. He envisions a future where people look back in disbelief at how wildfires were once exacerbated by the policies of conservation by neglect.

To learn more about Moshe’s work, visit TreeCulture in San Diego, CA. https://treeculturesandiego.com/ https://www.treeculturesandiego.org/

HUNTER & CHASE Double Trouble Treat Company

Hunter and Chase : Double Trouble Treat Company Creating Positive Snacks For Dogs In Richlands, North Carolina, Hunter and Chase are

Overcoming Challenges with Creativity

not your typical teen entrepreneurs. As the founders

Like any entrepreneurs, Hunter and Chase have

of Double Trouble Treat Company, the brothers are

faced their share of challenges. One of the biggest

using their love of baking to not only create delicious

hurdles has been coming up with new ideas for

treats but to challenge societal norms around

their product line. “It’s hard to come up with new

individuals with disabilities. What began as a skill-

ideas and then make them happen,” they admit.

building activity with their mother has grown into a

But with a little research and a lot of help from their

thriving business that proves ability knows no bounds.

mom, the brothers have managed to keep things fresh and exciting. Whether it’s baking up new

The Start of Something Sweet

recipes or expanding into handmade crafts like

The entrepreneurial journey for Hunter and Chase

earrings and crochet items, Hunter and Chase are

started in a familiar place—the family kitchen. Their

always exploring new creative avenues.

mother introduced them to baking as a way to teach valuable occupational skills. “My mom got us started

A Milestone Moment

baking to teach us occupational skills,” explains

One of the biggest highlights of their

Hunter. What began as a fun family activity quickly

entrepreneurial journey came when Double

turned into a business idea, thanks to the

Trouble Treat Company was featured on the news.

encouragement and support of their mom. “She gave

“We were super excited to be on the news!” the

us the idea to start our business,” adds Chase.

brothers share, beaming with pride. The recognition not only validated their hard work but

A Mission Beyond Baking

also helped spread their message to a wider

While Double Trouble Treat Company is known for its

audience.

delicious baked goods, the heart of the business lies in its mission: to show the world that individuals with

Defining Success

disabilities are capable of achieving more. “We want

For Hunter and Chase, success isn’t just about sales

to show people that individuals with disabilities are

or profits—it’s about connection. “We feel successful

able to do more,” say the brothers. Their business isn’t

when people come and talk to us and know who

just about selling cookies and treats—it’s about

and what Double Trouble is,” they say. Building a

breaking down barriers and changing perceptions.

sense of community and awareness around their business and mission is what drives them forward.

P. 64

Lessons in Perseverance

Looking to the Future

Through their entrepreneurial journey, the

As Double Trouble Treat Company continues to

brothers have learned a powerful lesson:

flourish, Hunter and Chase remain focused on

perseverance is key. “Keep trying, practice makes

their mission. “We want to show people that

perfect, and keep giving back,” they advise. This

individuals with disabilities are capable,” they

mindset has helped them stay resilient, even

say. Through their business, they hope to leave a

when faced with setbacks. When things don’t go

lasting legacy of empowerment and inclusion,

as planned, they simply get back in the kitchen

inspiring others to see beyond limitations and

and try something new. “Just keep trying new

embrace the potential within every individual.

ideas,” they say.

To learn more about Double Trouble Treat A Day in the Life

Company, visit their Facebook page

Running Double Trouble Treat Company means that no two days are the same for Hunter and Chase. “It depends on what’s needed,” they explain. Some days are spent baking and packaging treats, while other days are dedicated to labeling, making earrings, or filming videos for their growing social media presence. Recently, Chase has taken up crochet and plans to add handmade crochet items to their product lineup.

The Best Advice When asked about the best advice they’ve received as young entrepreneurs, Hunter and Chase keep it simple: “Never give up.” It’s a motto they live by, and it’s what has helped them push through challenges and continue to grow their business.

Facebook doubletroubletreatco

MICHELLE PENCZAK Squared Away

MICHELLE PENCZAK: REVOLUTIONIZING REMOTE WORK FOR MILITARY SPOUSES WITH SQUARED AWAY In the heart of North Carolina, Michelle Penczak is

In 2017, she officially launched Squared Away, a

leading a remote work revolution for military spouses

virtual executive assistant company built on the

through her company, Squared Away. Her

mission of empowering military spouses with

entrepreneurial journey is rooted in her own

flexible, remote work opportunities. What began as

experiences as a military spouse, navigating the

a small project has since grown into a thriving

challenges of relocations and deployments, while

business, with over $26 million paid directly to

seeking flexible work options that aligned with her

military families. “I never saw myself as an

dynamic lifestyle. What started as a personal need has

entrepreneur, but when the opportunity presented

evolved into a business that provides meaningful,

itself, I realized it was the perfect time to create

remote employment for nearly 400 military spouses,

something that aligned with my values and

while supporting entrepreneurs and business leaders

passions,” Michelle reflects.

with top-tier virtual executive assistance.

Building a Mission-Driven Business From Military Spouse to Business Owner

The mission behind Squared Away is clear: to

Michelle’s journey into entrepreneurship began after

create career opportunities for military spouses,

years of struggling with traditional jobs that didn’t fit

allowing them to thrive professionally while

the transient nature of military life. “I started my

managing the unique challenges of military life.

remote assistant experience in 2013 after a long job

Michelle’s vision has always centered on

search. It made me realize the need for flexible, remote

empowering military families, and this is reflected

work options that could accommodate military

in the success of her business. In 2024, Squared

spouses like me,” she recalls. The breaking point came

Away hit a major milestone by surpassing $40

in 2015 when the company she worked for shut down

million in revenue, a testament to the company’s

without warning. Faced with an uncertain future,

dedication to its core mission. “Every time we

Michelle decided to carve out her own path instead of

provide a military spouse with a flexible, fulfilling

searching for yet another job.

career, that’s success to me,” she says.

P. 66

Overcoming Challenges and Gaining Traction

Leaning on mentors, listening to her team, and

Starting a business is never easy, and Michelle’s

being open to collaboration has been key to her

biggest challenge was getting the word out

success. She encourages aspiring entrepreneurs

about Squared Away. “Attracting customers and

to do the same, emphasizing the value of

letting people know we existed was tough in the

surrounding yourself with people who can offer

beginning,” she admits. By leveraging her

different perspectives and expertise.

network and focusing on building relationships, Michelle and her team were able to grow their

Her advice for those looking to start a business

client base. Exceptional service and word-of-

in her industry? “Find what sets you apart. In a

mouth referrals helped spread the word, and

competitive space like virtual executive

soon Squared Away became a trusted resource

assistance, it’s crucial to have a differentiator.”

for businesses seeking reliable, virtual support.

For Squared Away, that differentiator is its focus

Michelle also credits the support of her co-

on military spouses, offering them the flexibility

founder, Shane Mac, and other mentors for

they need while delivering high-quality service

helping her navigate the challenges of

to clients.

entrepreneurship. “Shane’s insights into leadership and business strategy were invaluable.

Looking Forward: A Legacy of Empowerment

He helped me shorten the learning curve and

As Michelle looks to the future, her goal is to

grow Squared Away into what it is today.”

continue expanding Squared Away’s impact on military families. “I want to be remembered for

Defining Success Through Empowerment

building a company that truly cares for its

For Michelle, success is not just about financial

people,” she says. By providing military spouses

growth, but about making a lasting impact on

with meaningful, remote work opportunities,

the lives of military spouses. “It’s not just about

Michelle is not only helping them achieve

the numbers; it’s about the people. Every time we

financial stability, but also empowering them to

help a spouse find meaningful work that fits into

thrive in both their personal and professional

their unpredictable lives, that’s success,” she

lives.

explains. The flexibility that Squared Away offers allows military spouses to balance their

Michelle Penczak’s story is one of resilience,

professional and personal lives in ways traditional

vision, and a deep commitment to making a

jobs cannot, which is at the heart of the

difference. Through Squared Away, she’s not only

company’s mission.

creating a successful business, but also a legacy of empowerment for military spouses across the

Lessons Learned and Advice for Aspiring

country.

Entrepreneurs Michelle’s biggest lesson in her entrepreneurial

To learn more about Squared Away, visit

journey has been the importance of asking for

gosquaredaway.com.

help. “I used to think I needed to have all the answers, but I’ve learned that it’s okay to not know everything,” she says.

IN HONOR OF

Support “Operation Deploying Hope” Veterans and Military Spouses are turning to entrepreneurship as a solution to their employment and financial challenges. Their success is critical to our nations economy and health and well being of families who serve.

48%

of military spouses choose entrepreneurship due to high unemployment rates

5,000 military entrepreneurs served by The Rosie Network

9.1%

of all US Businesses are veteran owned, and generate $1T in revenue

1 in 4 active-duty military families in San Diego qualify for food subsidies

Elevating Military Families Through Entrepreneurship

Help change the lives of military families SCAN TO DONATE

For more information contact Dayna Klock | dklock@therosienetwork.org

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