JUNE 2020 | VOL. 5
THE BUCCANEER'S HERALD The Recycled Pirate's official newsletter
Photography by Isard Martinus
More great reads inside this issue:
Reaching out to you SUSTAINABLE BUSINESS IS A LIE
You can make a difference Private investors
That's a statement to remember right? As a social entrepreneur I consider it my calling to educate and shape how we can think. I also spend a lot of time understanding why we think what we think. My German executive coach asked me "how do you explain the sustainability of flying your products around the world?" And for a second he got me thinking for me to answer "what is the alternative?" No matter what I do, as long as I live I will need to transport myself and whatever I do. I might as well make my money with it and educate my customers and suppliers while I'm at it to do it in an as sustainable possible way." We are not living of the "lands" anymore. We create opportunities to make money, so we can buy the food and services that we need. I can't change that I have a footprint. I can change the marks that the footprint leaves behind and that's where the sustainability is for me. As a consumer I can demand sustainable change. And as a business owner I can influence it.