20 Great Reasons to Choose The Property Experts

The right estate agent will secure the best price for your property. They will also make the process as smooth as possible by qualifying the buyers, setting timescales, and keeping you informed at every stage of the transaction. Conversely, the wrong estate agent could cost you thousands of pounds, cause the sale to drag on for months or even fall through.

Selling your property can be a complex and time-consuming process, but with the right estate agent, it doesn’t have to be a stressful one. The Property Experts is a national network that offers estate agency services with a difference. Our property experts share a vision: to raise the standards in estate agency by providing a first class service, excellent marketing and outstanding results for clients.

The property expert

A crucial element is the agent that you will be dealing with. Each property expert goes through a strict selection process and training program. Furthermore they will know the local area and will spend time to know you, your situation and property. Each property expert is a business owner and they understand that they only succeed when you do. 1

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Dedicated personal agent

Many estate agencies have a number of staff to perform the different duties relating to the sale. This means that no one person takes full ownership of the process. With The Property Experts, you will have one point of contact from the initial meeting to moving day.

Available 7 days a week

It is important to have an agent who is available at convenient times for you. You will have the property expert’s direct contact details and get a response even in the evenings and at weekends.

A limited number of clients

The typical estate agency will list as many properties as possible with the hope of selling some.

The Property Experts believe in quality not quantity which is why we limit the number of clients so we can achieve a great result for each client.

The property presentation

Another way your property expert will achieve the maximum price for your property is by making your property look its best. Whether it’s offering hints and tips, or making introductions to their bank of tried and tested professionals, or using the latest technology, your property expert can help.

An expert in marketing

When selling a property you don’t need a typical estate agent who will simply put your property on Rightmove. You need an expert in marketing: a person who will create a marketing plan to expose your property to the widest possible audience of buyers.

Trained in negotiation

After marketing, the second most important skill your agent must have is the ability to negotiate. Each property expert is trained in the art of negotiation to encourage buyers to increase their offers, to secure the maximum sale price for you.

Scan to listen to a sample of Chris Voss, teaching the art of negotiation

Home staging and styling

Your property expert will provide advice on how to make your property look its best. You can simply follow the recommendations yourself, or the property expert can recommend local tradespeople, or even organise a free consultation with a home staging company.

Professional photography

A professional photographer will make your property look amazing. This will create a positive first impression, which will generate more viewings, add value to your property and could mean a faster sale. Poor photography could literally cost you thousands of pounds.

Video and drone

Video gets more engagement with research showing it can generate 400% more enquiries. Your property expert will create a series of videos – from short teasers to longer video tours of the property. Drone footage also allows you to show off the garden, and surrounding area.

The marketing

3D floor plan and virtual tour

Matterport is a 3D virtual tour platform that provides an immersive experience that helps potential buyers to better understand the property’s layout and features. These virtual tours save the seller’s time showing their property to unsuitable buyers.

Only 2-3% of the population are actively looking on Rightmove to buy a property, whereas 65% of homeowners would consider moving if their dream home came on the market. So it’s important to have a marketing plan to expose your property to the widest possible audience of potential buyers, not just the ones looking on Rightmove.

Lifestyle property brochure

The Property Experts don’t just sell the property, they sell what it’s like to live in the area. They carry out a lifestyle interview with the owner so that they know the friendly cafes, best schools and perfect dog walks to feature in the 24 page brochure.

Direct mail and canvassing cards

Other homeowners who are selling a property are often looking to buy another property locally. We target these potential buyers with a postcard about your property. Another successful strategy is to target nearby homeowners and deliver a ‘new to the market’ canvassing card or an invitation to an Open House.

Achieving the maximum sale price

Social media marketing

It’s important to target buyers who may not be actively looking, but would consider moving for the right property. With social media your property expert can target the ideal buyer demographic for your property.

Proactively building database of buyers

When properties go on the market, the property experts visit the owners to ask them what type of property they want to buy. This allows them to build an up-to-date database of hot potential buyers, while most estate agencies will wait for buyers to contact them.

Email marketing and phone follow up

Your property expert will email a database of suitable buyers with information on properties for sale. This is followed up with a phone call to answer questions and encourage buyers to view. This proactive approach is highly successful and generates sales.

Property experts work hard on your behalf to achieve the maximum sale price. The property presentation, marketing strategy and negotiation skills can often result in a sale price 5% more than the typical estate agent would achieve.

Pricing strategies to achieve multiple offers and the maximum sale price

To achieve the maximum sale price, your property expert will explain different pricing strategies including those designed to increase demand and create competition between buyers. This can result in a bidding war like an auction forcing the sale price up.

Open House

The Property Experts are advocates of the Open House strategy and have an 87% success rate. Some of the benefits include convenience as all viewings can take place in one day; and multiple buyers viewing at the same time can result in multiple offers

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Qualified buyers

Each buyer will be carefully qualified by checking proof of funds and mortgage approval. We check how long their chain is and how far progressed the sale of their property is. Cash buyers with no chain, offering a swift exchange of contracts are our preferred buyer.

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We Care

Quicker transaction with less chance of the sale falling through

When your property is put on the market, a digital legal pack is created. Getting this done in advance can cut 3/4 weeks off the transaction time. Once a sale is agreed, the buyers are given strict timescales. We proactively chase all parties, reducing the chance of the sale falling through.

One of our core values is we care. “We care about our clients, our colleagues and our community. We care about the environment and the future. We care about our family, friends and our personal well being”. This is why we look after our clients so well and give back to our local communities.

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Giving back

Every time we sell or let a property a donation is made on behalf of the homeowner to ‘The Experts Foundation’. The Property Experts also take part in local fundraising and charitable events. Every 6 months, funds raised are donated to local charities and good causes, nominated by property experts and their clients.