INTRO

What is a Brand Strategy?

Brand Strategy is what your entire business is based around. It defines your ideal client, your brand tone of voice, your brand style and personality. We will first define who exactly it is we’d like to speak to and work with in your business. We’ve then created language and messaging guidelines for your business that resonate and attract those people. We will use this brand strategy as a basis for everything you do as a business. Brand Strategy gives you a framework to base all future business decisions off. This ensures you are always consistent and in alignment with your brands overall goals.

On the next few pages, we’ll go over your brand vision, tone of voice, personality, language, brand messaging and your ideal client. Take your time going through everything and when you provide feedback, be sure to identify what you like, what doesn’t feel right and always remember to view each piece from the eyes of your ideal client avatar.