Case Study - Kennedys'

C A S E S T U DY Kennedys’

The

SINGLE OFFICE AGENT WALTON ON THE HILL

C A S E S T U DY Kennedys’

The

Knowing that we have products that other competitors can’t have is very reassuring for me; it’s one of the main reasons I decided to use the Property Collection

Contact Peter today PETER KENNEDY, DIRECTOR

01737 817718

info@kennedys-ipa.co.uk

WATCH INTERVIEW

C A S E S T U DY Kennedys’

The

Knowing that we have products that other competitors can’t have is very reassuring for me; it’s one of the main reasons I decided to use the Property Collection

Contact Peter today PETER KENNEDY, DIRECTOR

01737 817718

info@kennedys-ipa.co.uk

WATCH INTERVIEW

C A S E S T U DY Kennedys’

The

F U L LY R E S P O N S I V E VIDEO-BASED WEBSITE

T

heir video-based website is an engaging tool offering an exclusive opportunity to increase their market share in their area.

Spurred by growth in national online activity, faster broadband speeds and the audience for video-on demand; and with statistics demonstrating video marketing to be up to 48% more effective in generating business than more conventional approaches (Source: IAB UK); professionally produced walkthrough videos have been the catalyst for this leap forward in online estate agency marketing.

The stream of videos, not only showcases their portfolio of properties, but also provides details of their corporate services and the geographical area they serve, retaining a prime position in the evolution of their online video-based property platform.

The video-based website has many features including property microsites, a video property playlist builder, OFSTED reports, Google maps, user-friendly responsive interface and online viewing booker.

VISIT WEBSITE

C A S E S T U DY Kennedys’

The

F U L LY R E S P O N S I V E VIDEO-BASED WEBSITE

T

heir video-based website is an engaging tool offering an exclusive opportunity to increase their market share in their area.

Spurred by growth in national online activity, faster broadband speeds and the audience for video-on demand; and with statistics demonstrating video marketing to be up to 48% more effective in generating business than more conventional approaches (Source: IAB UK); professionally produced walkthrough videos have been the catalyst for this leap forward in online estate agency marketing.

The stream of videos, not only showcases their portfolio of properties, but also provides details of their corporate services and the geographical area they serve, retaining a prime position in the evolution of their online video-based property platform.

The video-based website has many features including property microsites, a video property playlist builder, OFSTED reports, Google maps, user-friendly responsive interface and online viewing booker.

VISIT WEBSITE

C A S E S T U DY Kennedys’

The

PERSONALISED PROPERTY WEBSITES SHARING THESE GENERATES NEW VALUATION LEADS

Every customer of Kennedys’ receives their very own exclusive fully responsive property website to share and interact on social mediawith their friends and family.

VENDORS - A personalised questionnaire from your vendor about the key selling points of their property and why they bought it BUYERS / TENANTS - Their very own exclusive property website as a gift which is designed to offer a website for life

VIEW EXAMPLE

APPLICANTS - Can make their property search easy, their website is the key to managing their search and viewing feedback

• A professionally voiced property video to emphasise the main selling points of the property • Market research shows a 48% increase in property views when using video content (Source: IAB UK) • A photo slideshow of all the property images – viewable in full screen • Floorplans / EPC • Location Google Map • Local schools data – with clickthrough to OFSTED reports • Your brand is being viewed online across multiple channels of social share

C A S E S T U DY Kennedys’

The

PERSONALISED PROPERTY WEBSITES SHARING THESE GENERATES NEW VALUATION LEADS

Every customer of Kennedys’ receives their very own exclusive fully responsive property website to share and interact on social mediawith their friends and family.

VENDORS - A personalised questionnaire from your vendor about the key selling points of their property and why they bought it BUYERS / TENANTS - Their very own exclusive property website as a gift which is designed to offer a website for life

VIEW EXAMPLE

APPLICANTS - Can make their property search easy, their website is the key to managing their search and viewing feedback

• A professionally voiced property video to emphasise the main selling points of the property • Market research shows a 48% increase in property views when using video content (Source: IAB UK) • A photo slideshow of all the property images – viewable in full screen • Floorplans / EPC • Location Google Map • Local schools data – with clickthrough to OFSTED reports • Your brand is being viewed online across multiple channels of social share

C A S E S T U DY Kennedys’

The

E M A I L S TAT I O N E R Y L E A D I N G TO P R O M OT I O N A L W E B S I T E S USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES

W

ith emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.

Nearly all clients access their emails by their smart phones, so Kennedys’ fully responsive email stationery for all mobile devices wows their target vendors and landlords to drive upwards engagement via video and conversion rates.

All emails have ‘click on’ links to bespoke websites, therefore emotively engaging the client with their unique points of difference, as well as wonderful testimonials from their clients to drive conversion rates.

Pre valuation website with email stationery Kennedys’ confirm their valuation appointments with an HTML designed email with video link and monthly

campaign banner embedded. The potential vendor is directed to a website with a presented video, along with property video examples of similar homes previously sold and clients filmed in their homes endorsing their service delivery.

Post valuation website with email stationery As above, after they have attended the valuation appointment, they send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.

Win back website with email stationery An opportunity to reach the instructions that came to market and they weren’t successful in winning. They capture this audience with a video message selling their exclusive services and highlighting the cooling off period from their chosen agent

VIEW EXAMPLE

C A S E S T U DY Kennedys’

The

E M A I L S TAT I O N E R Y L E A D I N G TO P R O M OT I O N A L W E B S I T E S USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES

W

ith emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.

Nearly all clients access their emails by their smart phones, so Kennedys’ fully responsive email stationery for all mobile devices wows their target vendors and landlords to drive upwards engagement via video and conversion rates.

All emails have ‘click on’ links to bespoke websites, therefore emotively engaging the client with their unique points of difference, as well as wonderful testimonials from their clients to drive conversion rates.

Pre valuation website with email stationery Kennedys’ confirm their valuation appointments with an HTML designed email with video link and monthly

campaign banner embedded. The potential vendor is directed to a website with a presented video, along with property video examples of similar homes previously sold and clients filmed in their homes endorsing their service delivery.

Post valuation website with email stationery As above, after they have attended the valuation appointment, they send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.

Win back website with email stationery An opportunity to reach the instructions that came to market and they weren’t successful in winning. They capture this audience with a video message selling their exclusive services and highlighting the cooling off period from their chosen agent

VIEW EXAMPLE

C A S E S T U DY Kennedys’ December 2018

January 2019

Property NEWS

February 2019

Property NEWS

Property NEWS Save money on your household bills Page 2

Romantic getaways made for two

New Year’s resolution:

Page 12

live a healthier lifestyle

INSIDE THIS ISSUE SPOTY awards

INSIDE THIS ISSUE 2019 interior design trends

Page 9

Page 10

Mini breaks that won’t break the bank

Page 12

Find the perfect buyer for your home

INSIDE THIS ISSUE Wrap up warm this winter

Find your perfect match

Page 2

Page 6

Small changes make a big difference

Page 4

Page 10

Page 9

May 2019

Property NEWS

Property NEWS M O N T H LY P R O P E R T Y L I F E ST Y L E M AG A Z I N E

DIY: Stay safe this spring Page 4

Page 12

Property

April 2019

March 2019

Castles and museums in the UK

Six nations rugby

NEWS

Exploring the beautiful South of France Page 12

SHARING THESE GENERATES NEW VALUATION LEADS

Each month, Kennedys’ enjoy their fabulous property lifestyle magazine, Property News, free of charge to share with their customers.

It’s full of great articles and ideas to help your clients make the most of their home – whether they’re looking to sell, rent or simply spruce up their home.

READ L AT E S T EDITION

The magazines are branded with their company colour schemes, logo, and include for sale and to let properties inside as well as bespoke content as showcased.

Egg-citing fun for all the family Page 12

INSIDE THIS ISSUE

INSIDE THIS ISSUE Finding a balanced lifestyle

The best fruit and vegetables to grow

Page 2

Page 4

Road to UEFA Euro Cup 2020

Page 9

Improve your home on a budget

Page 2

INSIDE THIS ISSUE Wet weekend ? No problem!

Deep clean your garage

Page 6

Handy tips to help with your move

Page 10

Page 4

Transform your walls with wallpaper

Page 6

Security options for your home

Page 10

C A S E S T U DY Kennedys’ December 2018

January 2019

Property NEWS

February 2019

Property NEWS

Property NEWS Save money on your household bills Page 2

Romantic getaways made for two

New Year’s resolution:

Page 12

live a healthier lifestyle

INSIDE THIS ISSUE SPOTY awards

INSIDE THIS ISSUE 2019 interior design trends

Page 9

Page 10

Mini breaks that won’t break the bank

Page 12

Find the perfect buyer for your home

INSIDE THIS ISSUE Wrap up warm this winter

Find your perfect match

Page 2

Page 6

Small changes make a big difference

Page 4

Page 10

Page 9

May 2019

Property NEWS

Property NEWS M O N T H LY P R O P E R T Y L I F E ST Y L E M AG A Z I N E

DIY: Stay safe this spring Page 4

Page 12

Property

April 2019

March 2019

Castles and museums in the UK

Six nations rugby

NEWS

Exploring the beautiful South of France Page 12

SHARING THESE GENERATES NEW VALUATION LEADS

Each month, Kennedys’ enjoy their fabulous property lifestyle magazine, Property News, free of charge to share with their customers.

It’s full of great articles and ideas to help your clients make the most of their home – whether they’re looking to sell, rent or simply spruce up their home.

READ L AT E S T EDITION

The magazines are branded with their company colour schemes, logo, and include for sale and to let properties inside as well as bespoke content as showcased.

Egg-citing fun for all the family Page 12

INSIDE THIS ISSUE

INSIDE THIS ISSUE Finding a balanced lifestyle

The best fruit and vegetables to grow

Page 2

Page 4

Road to UEFA Euro Cup 2020

Page 9

Improve your home on a budget

Page 2

INSIDE THIS ISSUE Wet weekend ? No problem!

Deep clean your garage

Page 6

Handy tips to help with your move

Page 10

Page 4

Transform your walls with wallpaper

Page 6

Security options for your home

Page 10

C A S E S T U DY Kennedys’

The

C A M PA I G N SYNERGY Brand awareness is an important aspect of marketing and Kennedys’ embrace every aspect of marketing that the Property Collection offer.

Synergy of this marketing is paramount so the message to the end user is consistent and subliminal when choosing an agent to instrict to value their home.

Formats for this package include: • Window cards (A4 / A3) • Leaflets (A5 / A6) • Magazine bsck cover • Newspaper advertising • Website banner • Social media cover photos •R ightmove advertising - Local Home Page - Featured Agent - Microsites

C A S E S T U DY Kennedys’

The

C A M PA I G N SYNERGY Brand awareness is an important aspect of marketing and Kennedys’ embrace every aspect of marketing that the Property Collection offer.

Synergy of this marketing is paramount so the message to the end user is consistent and subliminal when choosing an agent to instrict to value their home.

Formats for this package include: • Window cards (A4 / A3) • Leaflets (A5 / A6) • Magazine bsck cover • Newspaper advertising • Website banner • Social media cover photos •R ightmove advertising - Local Home Page - Featured Agent - Microsites

C A S E S T U DY Kennedys’

The

VIDEO BROCHURES USING THESE EVERY TIME IS PROVEN TO DRIVE VALUATION CONVERSION RATES

K

ennedys’ make ultimate use of our video brochures. These clever tools combining video content and the traditional brochure format to offer both potential and existing clients branded marketing material.

Opportunity 1 – Before the valuation Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure.

Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face.

With the reality that you are unlikely to meet every decision maker of

the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place.

Opportunity 2 – After the valuation Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services.

You can then arrange to return to the property to collect the second video brochure, providing another opportunity of personal interaction and a great chance to close the deal.

Opportunity 3 – A lost valuation For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to sell their home.

C A S E S T U DY Kennedys’

The

VIDEO BROCHURES USING THESE EVERY TIME IS PROVEN TO DRIVE VALUATION CONVERSION RATES

K

ennedys’ make ultimate use of our video brochures. These clever tools combining video content and the traditional brochure format to offer both potential and existing clients branded marketing material.

Opportunity 1 – Before the valuation Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure.

Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face.

With the reality that you are unlikely to meet every decision maker of

the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place.

Opportunity 2 – After the valuation Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services.

You can then arrange to return to the property to collect the second video brochure, providing another opportunity of personal interaction and a great chance to close the deal.

Opportunity 3 – A lost valuation For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to sell their home.

C A S E S T U DY Kennedys’

The

S O C I A L M E D I A M A N AG E M E N T DRIVES EXPONENTIAL REACH FOR OUR BRAND AND LEAD ENQUIRIES

The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Twitter on a daily basis.

The Property Collection integrates with your social media accounts, publishing rich content three times a week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking.

Each posting links your web traffic through to your TV Blog for maximum exposure, and can be offered to your clients in printed form with our mini magazines.

VIEW EXAMPLE

C A S E S T U DY Kennedys’

The

S O C I A L M E D I A M A N AG E M E N T DRIVES EXPONENTIAL REACH FOR OUR BRAND AND LEAD ENQUIRIES

The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Twitter on a daily basis.

The Property Collection integrates with your social media accounts, publishing rich content three times a week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking.

Each posting links your web traffic through to your TV Blog for maximum exposure, and can be offered to your clients in printed form with our mini magazines.

VIEW EXAMPLE

C A S E S T U DY Kennedys’

Contact Cookie today CRAIG COOK

07761 551973

craig.cook@property-collection.co.uk