PRODUCTS & SERVICES BROCHURE est. 2015 ESTATE AGENCY MARKETING SPECIALISTS 2023
MOVING YOU THROUGH INNOVATION
ESTABLISHED IN 2015, THE PROPERTY COLLECTION IS THE LEADING INDEPENDENT ESTATE AGENCY MARKETING COMPANY.
2021 WAS OUR LARGEST INVESTMENT IN NEW PRODUCTS AND SERVICES IN OUR HISTORY, DRIVING INNOVATION AND ESTATE AGENT DIFFERENTIATION FOR 2023 AND BEYOND
Enjoy this brochure to see the unique differences we deliver to our members. Our services are fully managed with real professionals to talk to and strategize your needs. We save all our estate agents time whilst delivering huge brand reach and incremental valuations through the power of automated synergistic marketing
Our colossal cloud-based marketing platform, containing innovative products and websites, drives our agents brand reach and therefore valuation numbers. These are incremental valuations driven through marketing services and support from the Property Collection. Say hello to market share dominance and growth!
We combine creative content, promotional campaigns and products for distribution channels in social media. We then assist you with cross affiliating with primary schools, grass roots sport, local charity events and much more to drive your brand locally, and that in turn drives valuation numbers.
Read on and learn about the innovative products and services which are available to you as a member of the Property Collection.
SUCCESS 2022 2 ESTATE AGENCY MARKETING SPECIALISTS
JUST
LAUNCHED: NEW WEBSITES
Here at the Property Collection, we are delighted to announce the design and build of our new website and platform upgrades.
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IS KEY TO SUCCESS
AREA - ONE
SHOP
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04
TODAY’S PRODUCTS
CREATIVE SERVICES Learn about the innovative products and services which are available to you as a member of the Property Collection.
Property Websites
Media Postings & Integration
Monthly Property Lifestyle Magazines
Bespoke Content For Magazines & Social Media
Monthly Marketing Campaigns
Stationery Integration & Monthly Campaigns
Brochures
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CONTENTS 12 13 16 10 19 18 04 MOVING YOU THROUGH INNOVATION 3 The
INNOVATION
An insight to the new innovations we are working on behind the scenes to achieve a triumphant growth in instructions for our members, launching in 2023 and into 2024
MEMBERS
STOP
For your every need: Using free of charge web builders, graphic designers, copywriters and social media experts as per your contracts.
NEW VIDEO-BASED WEBSITES
Here at the Property Collection, we are delighted to announce the design and build of our new website and platform upgrades.
We would like to thank our prodigious estate agents for their input into the design and functionality of our latest innovation which has been the largest investment in our history.
VIDEO STREAMING MEDIA PLAYER
The loading speed of your video-based website will be significantly improved with the media player background streaming from YouTube. The half opaque black overlay elevates the sleekness of this initial view to achieve that first impression of quality and style.
This enhanced media player has the ability to loop your chosen media of videos and images, and our team will reprogramme the start of your playlist with a fresh seasonal video 6 times a year to keep that first visual up to date for optimum engagement.
SOCIAL MEDIA
You will see throughout the website that we have integrated WhatsApp as it has become such a popular social media platform to share media.
Another new addition to the home page is the social media wall. We know how important your social media content is and have given it pride of place to shout about your recent posts. The social media wall can display feeds from multiple social
platforms keeping your customers up to date with your latest news.
PROPERTY SEARCH
The property search has been enhanced to include a search radius around your chosen location, and also to include or remove SSTC properties from the search results. You will also be able to choose which option you would like to display by default.
PROPERTY SEARCH BAR
There is a significant improvement in the User Interface for the new property search engine once you have navigated away from the home page.
When you scroll down the page, the property search will stay visible at the top of the page along with the header/navigation bar to ensure easy navigation through your website at all times.
We have added a Search Radius field option after unanimous feedback from our survey, and can decide whether your default settings including SSTC, grid or list view and sorting preference from price and date listed parameters.
INTERACTIVE MAP
This is a feature from our existing website which simply just didn’t need to change. The interactive zoomable map pins direct the viewer straight to the property details, and as we have witnessed, the harder we work together to grow your market share, the more impressive this display becomes!
SUCCESS 2023 4 JUST LAUNCHED
The MOVING YOU THROUGH INNOVATION 5
“Our new website with the Property Collection is the best we’ve had, it’s brilliant”
EMMA MEAKIN, DIRECTOR PAUL MEAKIN
NEW VIDEO-BASED WEBSITES
CALL TO ACTIONS
Let’s not forget about the all important call to actions to win valuation requests. As per our existing websites, prime clicking position on every page is the VALUE MY PROPERTY button top right corner of every page. Then the additional HOW MUCH IS MY PROPERTY WORTH? buttons throughout the website are in synergy with your brand and shout a consistent call to action message on every page.
MONTHLY CAMPAIGN
One feature we wanted to enhance in this upgraded website was the prominent presence of your monthly campaign, so we have added a new campaign banner at the top of your home page that we will change automatically for you each month.
CATEGORISING YOUR SERVICES
One thing we have recognised from our existing design is the site page structure not being ideal for a user journey with the video and textual content spread across multiple pages for one service.
Our new site structure allows us to group all your relevant pages into one category; Sales for example in the visual to the right. Your services will now be much clearer to find for every market and type of visitor.
DOWNLOADS
A new feature with this free website upgrade, is the ability to have download pages within each service. From a sales brochure, to advice on preparing your house for sale, your website visitors will be required to enter their name and email address to download the file. You will receive email notifications for each download allowing you to follow-up on the sales opportunity.
NAVIGATION VALUATION BUTTON
A really clever use of advertising space is our new FREE MARKET APPRAISAL call to action on the drop down menu. This prominent design and reinforcement of branding means no stone is left
unturned for the opportunity of a click for a valuation request!
BLOG / NEWS FEED
We post daily to your news page to keep your website content SEO friendly and up to date. Our new page design brings movement and interaction on the page as you scroll through, and when you hover on desktop the images will enlarge.
A click on the image or the clear READ MORE button allows a straight-forward click through to the article with related posts at the foot of the article to continue the reading engagement.
VIDEO LIBRARY
You will see throughout the website we have gone to great lengths to improve the user experience and easing the navigational routes for your clients.
In this section we have collated all of your video content on one page and your corporate videos will sit pride of place at the top of the page ready to be watched with one easy click, followed by your video content you publish yourself on platforms such as YouTube and Vimeo and they will automatically appear on your website for you every time you upload a new video.
Consistently, with the rest of the website, there are share links available on every video to Facebook, Twitter, Instagram and WhatsApp.
MEET THE TEAM
Grouped per office, this new sleek layout places multiple office team members on a single page to avoid multiple clicks for your visitors. The images have a professional monotone overlay ensuring the staff members’ name and job title is always visible with its subtle drop shadow, and each image will zoom in when you hover over it on desktop. Once clicked, the staff members’ bio will appear with the option to add an email button and social media account links.
SUCCESS 2023 6
MOVING YOU THROUGH INNOVATION 7 The
SCAN TO READ FULL WEBSITE BROCHURE
NEW VIDEO-BASED WEBSITES
SEARCH ENGINE OPTIMISATION
UNDERSTANDING THE WAY GOOGLE WORKS
GOOGLE SITE VERIFICATION
Verification is the process of proving that you own the site that you claim to own.
We have developed our software to install the coding Google needs to verify a site, then we have access to its Google Search data which affects how Google Search crawls the site and we can learn from Googles’ algorithms.
META DESCRIPTIONS
We have spent time developing our back-end system to accommodate detailed meta descriptions. A meta description is an HTML element that describes and summarises the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.
LOCAL BUSINESS SCHEMA
Local business schema is a type of structured data markup code we will add to your new website to make it
easier for search engines to identify what type of business you are and what you do. This is a helpful way to help optimise your website for local SEO, as it’s a major ranking factor.
FACEBOOK PIXEL
We recognise the importance of social media so have invested in integration with Facebook so you can manage your online audience with more precision.
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website
OG HTML
OG stands for Open Graph and they allow your webpage to become a rich object on social media. To you and I... it means when you share your website on social media it previews beautifully reaching the peak of professionalism.
MOVING YOU THROUGH INNOVATION 9
The
SUCCESS 2023 10 TODAY’S PRODUCTS PERSONALISED PROPERTY WEBSITES
exclusivity with the Property Collection is vital in our market”
“Having
DRIVES EXPONENTIAL REACH FOR YOUR BRAND AND LEAD ENQUIRIES
NEAL LACY, DIRECTOR DANIEL ADAMS
The ultimate unique selling point of being a Property Collection member - being able to offer each and every one of your clients their own personalised property website.
From concept, this product has been an absolute gem, but we will soon be offering a whole new level of engagement with layout, features and functionality that allows a greater level of interaction and customisation for your clients.
The more your clients have ownership of a product you are offering them, the more likely your client will share this with family and friends. This sharing activity will in turn spread a brand awareness of your company across the social networks in your region.
So what’s new?
User Interface
Our new look property websites are designed to bring an air of comfort to the end user, subliminally knowing where to navigate from on-trend
page layouts. If your clients find it easy to use they are more likely to use it!
Using the same theme as the new website, your branding colours will be prominently placed around the sites.
The fully responsive view allows this to be easily accessible across all devices which is advantageous as a large proportion of social sharing is on mobile devices.
For Sellers and Landlords
The ultimate tool for marketing their property. Their websites deliver a personalised platform where they can explain the best features of the property in their own words to encourage the purchase or rental.
They can upload their own profile picture to personalise their website before they share it with their family and friends.
For Home Hunters
For your clients looking for a new place to live, their personalised property website allows them to build their portfolio of properties they are interested in, where they can request a viewing and offer
feedback including a thumbs up/ down feature.
They will be receiving email alerts or new properties coming to the market which match the criteria they have selected!
With this new release, you will have a personal space for each of your clients to have as their online home moving file wrapped in your branding each day they interact with it.
For Buyers and Tenants
Now here is where the beauty of this product works for you without you even trying! Everyone who moves into a new home has a sense of pride, so you will have a database of receptive clients ready to share your brand across the social networks.
These updated sites now allow your clients to upload their own photo and video library to document their home renovations and memories in the property.
The system is now capable of giving a client just one set of login details -with the ability for them to switch between which personalised website they want to access.
MOVING YOU THROUGH INNOVATION 11 The
TODAY’S PRODUCTS
SOCIAL MEDIA INTEGRATION, AFFILIATE INTEGRATION, MONTHLY CONTENT MANAGEMENT AND PUSH MARKETING
The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Instagram on a daily basis.
The Property Collection integrates with your social media accounts, publishing rich content every day throughout the week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking. We can even post to your affiliated social media accounts of your local schools and sports clubs.
Each posting links your web traffic through to your Blog for maximum exposure, and can be offered to your clients in printed form with our magazines.
LISA
ESTATE AGENTS
LISA COSTA, DIRECTOR
COSTA
SUCCESS 2023 12
“I absolutely love my magazine! I have worked hard with the Property Collection to really personalise it to suit my market to leave it in their homes on a valuation”
MONTHLY MAGAZINES AND SOCIAL MEDIA WEEKLY
CONTENT
Each month we will send you a fabulous magazine to share with your customers.
It’s full of great articles and ideas from lifestyle and home decor ideas, DIY tips, the latest sports and TV and movie news, through to gardening, recipes and fashion.
The magazines are branded with your company colour schemes, logo, and include for sale and to let properties inside too.
As a member you will have had filming days and we can add your client testimonials to these magazines driving trust in your brand and services. We can add bespoke articles you can preview on pages 14-15, and
we also have additional articles you can include taking your customers on the moving journey from preparing to sell their home through to conveyancing and removals. These can be found to choose from in our members area library.
Our members are experiencing great results presenting these at valuations with the offer of being included within the next edition to win the sale. You have the option to add additional pages of properties in multiples of 4 to include your recent valuation successes.
To make the most of this rich content, the articles will also be automatically posted to your social media accounts every couple of days to drive sensational content along with your latest properties.
USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES TO BOTH AN OLDER AND FEMALE YOUNGER AUDIENCE IN SOCIAL MEDIA The
Enjoy being a part of our member SUCCESS with a bespoke approach to your monthly publications editorial content.
Here at the Property Collection, we find it easy to market our own products as demonstrated in the magazine spread featured here, but we’re not shy in saying that we are also great at reminding you how to market all your existing good work, that you don’t get the time to shout about!
Your monthly magazines are the perfect way to build a relationship with your clients, while showcasing who you are, so make the most of them by adding your bespoke content which includes:
MEET THE TEAM
Show the faces of your team making the difference to each client’s moving process.
CHARITY WORK AND EVENTS
This is the perfect way to shout about all the great work you are doing in the local community.
CLIENT TESTIMONIALS
Let your customers speak for themselves about why you are the best at what you do.
AWARDS & MARKET SHARE SUCCESS
Shout about your success in your local area with a dedicated spread on awards you have won and your market dominance.
NEW HOMES DEVELOPMENTS
If you’ve bagged the latest plot of new builds in your area, then your monthly publication is the perfect platform to shout about it.
Sound good? Then simply raise a ticket to ticket@thepropertycollection.co.uk and the creative department will work their magic!
2020 - 2021 LETTING AGENT IN SOUTH CROYDON DID YOU HEAR...? WE WON! sanderstead@paulmeakin.co.uk | selsdon@paulmeakin.co.uk | lettings@paulmeakin.co.uk www.paulmeakin.co.uk This year marks Paul Meakin’s 50th successful year in estate agency “circa 5th March 1969 to present day” covering all districts of Croydon and is now perhaps the longest serving estate agent. Paul has experienced many ups and downs in the Croydon property market, and prides himself on honesty, trust and going the extra mile to provide customer service. In 1955, Paul, aged 4, moved to Croham Valley Road, Ballards Farm and attended two local schools, Gilbert Scott and Shirley High (leaving as Head boy). As a teenager Paul made his first life changing decision and chose estate agency over a career as a semi professional footballer with Crystal Palace. His first estate agent position was in Selsdon, where he quickly learnt the art of negotiating and sales skills. With taste for success within the property industry his passion quickly became an obsession buying his first investment property aged 19. In 1973, with £5,000 financial backing and a very modest business plan, Paul opened Paul Meakin and Partners in Coulsdon, with hard work, determination and commitment, he overcame all challenges the first being the 3 day week, he witnessed first hand the difficulties caused from the high interest rates and even sold a house without a commission charge so his clients could complete their move.That one good will gesture was repaid over and over with recommendation and built the reputation of local business with heart. Outside of estate agency, Paul has raised family including his daughter, Emma, who is Director of the company and has always admired him for both his professional and personal qualities. As well as being great family man, Paul has contributed lot to charity, he has run the London, New York, Chicago and Paris Marathons for Get Kids Going and young children with Epilepsy, raising thousands over the years for charities close to his heart. His involvement in charity is testament to his compassion and his desire to help others. Congratulations Paul for standing the test of time within the property market, you have served Croydon personally, you are widely respected by your competitors, past and present colleagues, customers and your family who are very proud to witness this achievement. IS CELEBRATING HIS Paul Meakin 50TH YEAR IN ESTATE AGENCY I feel very privileged to have worked alongside my father since 1996. Over his 50 years we have estimated he has helped over 25,000 people move which is an outstanding achievement and he has witnessed so many changes. Paul is a remarkable man who, still in his 69th Year, wakes up wanting to come to work and long may this continue as he is an inspirational leader to the business and staff both past and present. Emma Meakin, daughter and Director We want to be your second agent I I I 50 CELEBRATING YEARS SERVICE I I I mannleysproperty.co.uk MANNLEYS was satisfied in every way with the service I received, it’s a lovely bright airy office with a good frontage onto Market Street so just from the window it was a pleasure to look to see what properties were coming onto the market day-by-day. would frequently walk in and engage with different members of staff, all of which were equally friendly. would recommend Mannleys to family and friends as they offer a full service. ANTHONY LOWE - BUYER found them very helpful, they helped me from day 1 after had bought my properties and again when they gave me advice on how to make my properties stand out and again very good rental return. LI ZHOU - LANDLORD They were all very professional and pleasant and a pleasure to deal with. MR & MRS REYNOLDS SELLER Their main USP is they’re very young, very dynamic, very hard working, they work 24/7 their marketing is superb, their logo and their colours make them stand out from all the others. LIAM KING - LANDLORD info@mannleysproperty.co.uk CALL FOR A FREE VALUATION They say they’ll do everything and they do it, they follow it up well the staff have enough initiative to chase a problem up and then come back to you. RICHARD BAILEY - LANDLORD think they differ from the rest because they’re more professional but they’re down to earth as well they’re straightforward guys that can get along with. BILL STONE - LANDLORD They’re big enough to deal with any day-today problems, but small enough to care. DAVE MORRIS - LANDLORD I’d use Mannleys again without question due to them being trustworthy, reliable and the affordability of it. STUART ELLIS - SELLER WHAT OUR CLIENTS HAVE TO SAY sales@horler.co.uk lettings@horler.co.uk Richard Horler. Windsor Director Windsor boy born and bred, Richard heads up the sales division of the company. He brings with him an invaluable knowledge of the local area and his, “go above and beyond attitude” has propelled him to the very top of his industry. Richard specialises in advising clients on market trends, home appraisals and also heads up the New Development department. Outside of work Richard is a keen family man with his wife Kerri and his three children. He also considers himself a part time triathlete! Ruby Long. Sales Administrator Quite often the first person that will greet you when arriving a our sales showroom – and an experience you will remember with fondness. Immaculately presented and with a natural ability to make you feel special, Ruby is our anchor and our front of house. Ruby spends all of her spare time with her two children who are always equally well presented! MEET OUR TEAM... www.horler.co.uk Ella Oakes. Sales Negotiator Ella has joined our diverse team of exceptional agents to embark on a successful career of estate agency. Having lived in Windsor her entire life and having been educated at Holyport College Ellas ability to take onboard information at lightning speeds endears both her colleagues and clients. Ellas strengths lay in her ability to organise, Her diary is often full with appointments that run with almost military precision. Outside of work Ella enjoys spending time with her family, friends and partner. When asked what plans lay ahead of her time off. “Just chilling” is often the reply. Well deserved too. James Smith. Sales Negotiator “Oh James……” Although not a secret agent, a tenacious estate agent with an assured nature James will often be called upon to offer up to date market appraisals for potential clients. Having lived in Old Windsor all his life and educated at Bishopsgate and Windsor boys school, his local knowledge and “we live hear approach” provides his clients complete peace of mind. A family man through and through when away from work James is often spending time in his home gym and always eager to accept his next Horler mission. Carlie Davies. Office Manager You will be greeted with a smile and a larger than life personality when you meet Carlie. With a reputation for going the extra mile and with a, “do everything and anything” attitude towards her clients, she has been seen on more than one occasion, quite literally loading her client’s van with boxes on their moving day. In her spare time Carlie enjoys socialising with friends and is quite often seen doing, “a spot of retail therapy”. CALL US TODAY FOR A FREE NO OBLIGATION VALUATION 01753 621 234 SUCCESS 2023 14 TODAY’S PRODUCTS
BESPOKE CONTENT FOR YOUR MAGAZINE
Kimberwoodward are proud to present three newly built detached, contemporary styled houses, located in a quiet residential road close to central Whitstable. The site of this distinctly contemporary development, encompassing both Gordon Road and Windmill Road, sits in an established family area within walking distance of Whitstable’s trendy High It is easy to understand the ever-increasing popularity of this picturesque seaside town when you consider the package on offer – wide array of local shops, all necessary amenities, highly regarded schools, a great selection of restaurants, bars and cafes to choose from. For a point of interest you might try the bustling harbour, which boasts a fresh fish market; the locally sourced oysters have become something of a mainstay, giving rise to the now well-renowned Oyster Festival. Equally, a visit to the recently renovated Whitstable Castle is highly recommended, with its Regency-style gardens, Orangery and Tea Rooms, there is plenty to keep the whole family occupied. The mainline railway station, also within walking distance, offers a direct high-speed service to London St Pancras in 75mins, as well as a regular service to London Victoria in 95mins. The A299 dual carriageway and A2/M2 beyond, is easily accessed, giving a straightforward route to London and the M25, as well as the Channel Ports and continental Europe. Windmill Road Whitstable, Kent 11 Gordon Road For more information and to book a viewing please contact us today: 01227 389 998 kimberwoodward.co.uk 2a Windmill Road 2b Windmill Road Development Features Kitchens Integrated AEG steam-bake oven and AEG microwave oven Integrated fridge/freezer, washer-dryer, dishwasher Stone Quartz Starlight worktops and upstands Vantage Wood 14mm Laminate; with 35year warrant Bathrooms, En Suites and Cloakrooms •Fitted baths and basins •Enclosed shower cubicles with rain•Ceramic tiled walls and floors •Fitted mirrors with LED lighting •Fitted towel rails General •“Apeer” composite entrance doors and powder coated aluminium bi-folding patio doors •In-frame double glazed UPVC windows •High-speed ethernet ports throughout •Gas fired combination boilers •Landscaped front and rear gardens •Lawns laid with Rysport turf •Garages with “Birkdale” handle-less, sectional door and remote-control key •Driveways providing off street parking for several vehicles featuring electric car charging point For full details please call us today kimberwoodward.co.uk Local Phab Clubs Some clubs will meet each week, with members enjoying each other’s company and different activities - from crafts to a game of pool, disco or visit from the local Fire Station! Other clubs will focus on sports such as Boccia, trips to the cinema or days out. Run by local volunteers, Phab Clubs can make a real difference to the lives of people with disabilities and their families too. Regional and national events, organised by Phab, bring local clubs and members together to share experiences, support each other and enjoy time away together. Fully accessible Holiday Projects Phab’s very special ‘Inclusive Living Experience Residential Projects’ enable children and young people aged from 8 to 25 to experience a whole range of challenging and exciting activities at fully accessible outdoor activity centres. Approximately 115 children and young people each year spend a weekend or week away with Phab at Bendrigg Lodge in the Lake District or Avon Tyrrell in the New Forest, fully supported by around 95 Phab volunteers and carers and the Centres’ own experienced staff. Phab volunteers receive tailored training to enable them to support the children and, where needed, a special carer can Steve Turner and his son Luke, were lucky enough to spend a day at Avon Tyrell to see the charity in action. Both Steve and Luke spent an emotional day watching the children enjoy various activities from archery to sailing and high ropes/ climbing in the forest. HTB continue to support Phab and Steve now volunteers personally at the London Marathon Expo, meeting and registering all the ‘Phab’ runners and sharing his own experiences with them. To participate in the many events Phab offer including The London marathon, RideLondon contact Janine@phabkids.co.uk sales@htbproperty.com lettings@htbproperty.com H have been supporting the wonderful charity, London marathon for Phab in April thousands of pounds for this worthwhile cause. It’s not just Peter and Steve that have worked hard to raise funds, but all of the staff at HTB have contributed over the years through raffles, cakes sales, online competitions, colouring competitions, auctions and much more. More recently, Steve has taken part in RideLondon for Phab. In fact he has completed the course four times, raising even more for the charity. The charity has over 150 Phab clubs across England and Wales, with 8,000 members, enabling children, young people and adults with disabilities to get together with friends and family to enjoy all kinds of activities and social immediately fell in love with the charity after seeing the effort the staff and volunteers put in. Phab inspires and supports children, young people and adults with and together breaking down community barriers, reducing social isolation and creating opportunities for disabled people to enjoy the same activities and challenges as, and alongside, those without a disability. It’s all for charity! PHABKIDS! htbproperty.com MOVING YOU THROUGH INNOVATION 15 The
Relax and enjoy the warmth of the indoors while we do the hard work for you. We promise to get you the best possible Take comfort in what we can do for you BE PREPARED. [ ]p Ask us about your FREE property website Moving home doesn’t have to be complex. Let us mark the start of your adventure and we’ll promise to take care of everything for you – every step of the way. Let the adventure begin. tel. 01225 422224 web bathstoneproperty.com email. lettings@bathstoneproperty.com sales@bathstoneproperty.com
CAMPAIGNS FOR MARKETING SYNERGY
The Property Collection provides a selection of campaigns to choose from every month for you to use across all media platforms.
Each campaign is produced as an A4 window card and you can choose your marketing package each month. Here are some ideas of what you can request:
Interactive email footers
Receive your updated campaign each month on the footer of every email you send. This interactive banner drives traffic to your website, and is updated remotely in the cloud so the process is automatic and seamless.
Social media and portal banners Keep your Facebook and other social media cover pages fresh with your latest campaign. With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your FREE property websites through banner adverts online.
Mailers
We are here to support you in any mail dropping campaign you have, but you mustn’t forget to advertise the core message of your website and FREE property websites throughout all your advertising.
Window cards
We know that footfall in the high street is not as popular as it used to be, but don’t underestimate the human traffic that passes your offices. And what do you think they should be seeing? Properties? Or do they already know that you sell houses?
Shout about what makes you different in your windows with our bespoke seasonal campaign material. If you don’t shout about it, who will know about it? Don’t keep it a secret.
Magazines & Newspapers
So your customers have an expectation from their chosen estate agent to publish their property in the local paper, but people aren’t looking through the paper in these modern times to be the first to see a property on the market - they are looking online.
Use this audience to promote your brand and unique selling points, ideally against a competitors advertising page to really show how you stand out from the crowd.
Let’s face it, a likely audience looking in the property section are unhappy vendors with their chosen agent... An ideal instruction winning opportunity!
MOVING YOU THROUGH INNOVATION 17
USING THESE EVERY MONTH DRIVES YOUR CREDIBILITY AND REACH, BOTH ONLINE, AND IN SOCIAL MEDIA
With nearly all your sales and lettings clients accessing their emails from you via their smart phones, we design all email stationery to be fully responsive for all mobile devices to wow your target vendors and landlords, helping to drive upwards engagement via video and conversion rates.
All emails will have ‘click on’ links to your new websites where a video will play within the website, therefore emotively engaging the client with your unique points of difference, as well as showcasing wonderful testimonials from your clients to drive conversion rates.
You have bespoke video-based email stationery to send before and after a valuation, as well as for those instructions that you either lost or didn’t get invited out to the valuation.
With testimonials included in each video, this is a great tool for capturing the audience of all the decision makers for a property.
Pre-val website with email stationery
Once you have confirmed your valuation appointment on the telephone, you can send an HTML designed email with video link embedded. This link takes your potential vendor to a website with a presented video showcasing your services, along with property video examples of similar homes previously sold, plus clients filmed in their homes endorsing your service delivery.
Post-val website with email stationery
After you have attended the valuation appointment, you can send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.
Win back website with email stationery
This special tool gives you the opportunity to reach the instructions that came to market and you weren’t successful in winning. You can capture this audience with a video message selling your exclusive services and highlighting the cooling off period from their chosen agent, and play your clients filmed in their homes endorsing your service delivery.
Campaigning
Promotional videos for sales and lettings can be used to campaign to win increased valuations for your business.
With emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.
SUCCESS 2023 18
TODAY’S PRODUCTS
EMAIL CAMPAIGNS DRIVING TRAFFIC TO YOUR WEBSITES
“The products from the Property Collection only enhance and support our brand and what we stand for”
LISA COSTA, OWNER LISA COSTA ESTATE AGENTS
VIDEO BROCHURES
Estate agents find themselves under increasing pressure to generate new ideas to grow their brand awareness and give themselves a competitive edge.
With that in mind, we present video brochures, combining video content and the traditional brochure format to offer both potential and existing clients branded and engaging video for sale and lettings marketing material.
Opportunity 1 – Before the valuation
Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure. Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face.
With the reality that you are unlikely to meet every decision maker of the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place.
Opportunity 2 – After the valuation
Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services.
You can then arrange to return to the property to collect the second
video brochure, providing another opportunity of personal interaction and a great chance to close the deal.
Opportunity 3 – A lost valuation
For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to market their property.
Further opportunities
Video brochures can be used for a variety of other agent revenue lines such as New Homes Developments, Commercial and Financial Services.
MOVING YOU THROUGH INNOVATION 19
The
INNOVATION IS KEY TO SUCCESS
WHAT WE ARE WORKING ON NEXT
As part of our Content Management System, you will be able to send campaigns to your client database through email and text.
Whether this be your pre or post valuations, your monthly magazine, bespoke property alerts, or community news, you are now in full control of keeping in touch with your clients and engaging your invaluable data source for future sales wins.
Write, design, schedule and send... simple!
SUCCESS 2023 20
MOBILE
EMAIL AND
VIDEO CAMPAIGN PLATFORM
EVENT WEBSITES WITH MICROSITES
As you enjoy getting involved in local charity fun runs and events, this new product will offer you the ability to build your own event within our CMS which will generate a bespoke event website.
Start by entering your event details, upload your image and video media, then share! The social commenting function will see your local community engage, and any participant can then register for their own microsite to take part in the event.
Integrated with the likes of Just Giving, this tool is a win win for your local community raising money for a good cause, and the reach of your brand supporting these events with the power to market them with this innovative website online.
And the best part... Exclusive to you as part of your licence cost... boom!
MOVING YOU THROUGH INNOVATION 21 The
Our members area is a password protected website where you will find our latest marketing ideas, and often with examples for you to review. Your questions can be answered in our Knowledge-base Centre on all our products, and you have the ability to book training sessions or raise a ticket for work.
CORPORATE STATIONERY DESIGNS advertising property bang-up-to-date website Mannleysproperty.co.uk with photography,brochuresandlocationmaps. details automaticallysent relevant applicants loadedonto rightmove.co.uk,zoopla.co.uk primelocation.co.ukpropertyportals. Propertywebsitepropertyprovidedfreeproperty websiteuniqueownproperty. this friends family socialmediagenerate interest. Uniqueadvertising Mannleyshave monthlymagazine somethingthat agent local Themagazine propertysectionwithin and getsdistributed through mailing also available media Socialmediaplays part societytoday we that advantage. havepages Facebook,TwitterandInstagramand properties regularlyadvertised Viewings Mannleys able accompanyviewings alongside take viewings behalfpresent. offer how toconduct viewing first bookviewings days viewing takenplace, up feedback usuallythefollowingday. amconfident will the negotiate progressionproperty transaction progressing updated CLIENT REVIEW SOCIAL POSTS PUZZLE BOOKS FOR CARE HOMES PROPERTY PARTICULARS TEMPLATES COLOURING BOOKS SALE/LET BOARD DESIGNS SPORTS EVENT FIXTURES LISTS CHARITY EVENT MARKETING CORPORATE BROCHURES DEVELOPMENT PITCH BROCHURE BESPOKE CAMPAIGNS NEW HOMES ADVERTISING SUCCESS 2023 22 MEMBERS AREA ONE STOP SHOP ALL YOUR MARKETING SUPPORT UNDER ONE ROOF
LISA COSTA, OWNER LISA COSTA ESTATE AGENTS
“They make us feel professional which is really important as an independent agent. We don’t have a big marketing department in the background, but we do have Property Collection which I think is better”
Many agents claim that they are the area’s leading agent, but Mannleys were top of the charts for postcodes TF1, TF5 and TF6 This chart shows the volume of sales we have arranged against our competitors, using data from the UK’s largest property portal. * Office 6 Office 9 Office 5 Office 3 Office 2 Office 10 Others (24 offices) It’s official! MANNLEYS MANNLEYS * Statistics are from Rightmove.co.uk data, 01/01/2020 – 13/12/2020 for postcodes TF1, TF5 and TF6. If you are thinking about selling locally, we wanted to clearly demonstrate that we are the right agent to be talking to. mannleysproperty.co.uk info@mannleysproperty.co.uk 01952 245064 for the second year running 23 53 85 30 194 31 52 75 129 178 20 145 53 85 MORTGAGES WEBSITES AMENITY GUIDES BILLBOARD DESIGNS CORPORATE AND TESTIMONIAL FILMING SPONSORSHIP ADVERTS JOB ADVERTISEMENTS ON FACEBOOK MARKET SHARE CAMPAIGNS LOGO DESIGNS LETTINGS LANDLORD MARKETING COVID-19 MARKETING MATERIAL OPEN HOUSE ADVERTS 20/20 LEAFLET CAMPAIGNS QR CODE VALUATION WINDOW CARDS MAILCHIMP CAMPAIGNS IPAD/TABLET PRESENTATIONS SOLD SUCCESS SOCIAL POSTS MOVING YOU THROUGH INNOVATION 23 The
The property-collection.co.uk 01780 693293 ticket@thepropertycollection.co.uk MOVING YOUR 2023 MARKET SHARE THROUGH INNOVATION & INCREASED VALUATION NUMBERS est. 2015 ESTATE AGENCY MARKETING SPECIALISTS
