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2020 T E C H N O L O G Y

N E W P R O D U C T S A N D S O F T WA R E


su ess STORY

4

THE BEGINNING

The products today The Property Collection family tree

18 THE MIDDLE

THE END

New campaign website New email alerts

Member workshops SUCCESS website Event websites Performance Dashboards

28

30 THE FUTURE

Virtual studio Email and mobile video campaign platform Event websites with microsites

I NEVER DREAMED ABOUT SUCCESS I WORKED FOR IT


THE BEGINNING

4


The products TODAY

TV blog Within your TV website is an online blog with up to date postings automated by the Property Collection.

Corporate TV website You are the only agent in your area that can offer the unique benefits of your own corporate TV website

T

he online corporate TV website is an engaging tool offering premium estate agencies an exclusive opportunity to increase their market share in their area. Your fully responsive corporate TV website allows for your monthly marketing campaigns to automatically feature and change the whole engagement of the website. Keeping it fresh and current. Growth in national online activity, faster broadband speeds and the audience for video-on demand is backed up by statistics that prove that video marketing is up to 48% more effective in generating

business than more conventional approaches (Source: IAB UK); which proves that video works. The stream of videos not only showcase your collection of properties, but also provides details of your corporate services and the geographical area you serve, retaining a prime position in the evolution of your online property TV platform. Your online TV website has many features including property microsites, a video property playlist builder, OFSTED reports, Google maps and Street View, user-friendly responsive interface and online viewing booker.

We all know how vital it is to keep the content on your website fresh and up to date, and with the Property Collection you can be safe in the knowledge that we will be posting to your website at least three days a week. All content in your personalised monthly magazines will be shared, covering topics such as home improvements, sport, recipes, market news and seasonal events. Whatsmore, if you have some ideas of your own you would like posting... we can do that too! This might include customer testimonials, a local charity event, or statistics of your success.

NEWS

September 2018

Proper

ust 2018

Aug

October

Holiday insurance

Inside

Page 12

Page 12

Inside

It’s the little things..

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Be inspi

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Keep yo ur own little m on enterta sters ined!

-why it matters

Keep your garden g shinin Page 2

“What the Property Collection are offering our company is the ability to do something different from our competitors, to grow our business and to make more money”

Property

ty PropNeEWr S

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beach

school

made

Pack the

easy!

Be your greatest

perfect

case

Prepare

Find your perfect home this iss ue

your gard

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winter

2018 Worl

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Page 8

Page 4

tic Gym

nastics

Page 14

Autumn

fashion

Page 12 Page 6 Page 4

Page 4 Page 8 Page 10

MIKE BAILLIE, DIRECTOR HERN & CRABTREE ESTATE AGENTS

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THE BEGINNING

YOUR BUYERS AND TENANTS will receive their very own exclusive property website as a gift at the point of exchange, which is designed to offer a website for life. It is a place for your buyer to share information with their family and friends about the house they have purchased. • Your client can enter a personal message for their family and friends to read on their personalised virtual postcard website • A professionally voiced property video to emphasise the main selling points of the property • A photo slideshow of all the property images – viewable in full screen • Floorplans / EPC • Location Google Map and Street View • Local schools data – with clickthrough to OFSTED reports • Your client can share their website with their family and friends so they can find their new home • Your brand is being viewed online across multiple channels of social sharing

Personalised property websites

YOUR VENDORS AND LANDLORDS will receive their very own exclusive fully responsive property website which offers much more information than a simple set of details.

YOUR APPLICANTS can create their very own exclusive property website to make their property search easy. With videos of each property, their website is the key to managing their search and viewings.

SHARING THESE GENERATES NEW VALUATION LEADS

• A personalised questionnaire from your vendor about the key selling points of their property and why they bought it

• Your applicant can enter their own search criteria and change it at any time

• A professionally voiced property video to emphasise the main selling points of the property • Market research shows a 48% increase in property views when using video content (Source: IAB UK) • A photo slideshow of all the property images – viewable in full screen • Floorplans / EPC • Location Google Map and Street View • Local schools data – with clickthrough to OFSTED reports

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• Properties found via the search can be added to a playlist for future viewing and easy comparison • Individual properties or their playlist can be shared via social media or email • They can book a viewing and provide viewing feedback via their property website, including a ‘thumbs-up’ or ‘thumbs-down’ • By having their own property website, they will have new instructions added to their search results as soon as they go live

• Your client shares the site with their family and friends

• They will receive an email notification once a new property is added to the market

• Your brand is being viewed online across multiple channels of social sharing

• Your brand is being viewed online across multiple channels of social sharing


Email stationery leading to promotional websites USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES

W

ith emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers. With nearly all your sales and lettings clients accessing their emails from you via their smart phones, we design all email stationery to be fully responsive for all mobile devices to wow your target vendors and landlords, helping to drive upwards engagement via video and conversion rates. All emails will have ‘click on’ links to your new websites where a video will play within the website, therefore emotively engaging the client with your unique points of difference, as well as showcasing wonderful testimonials from your clients to drive conversion rates.

“The products from the Property Collection only enhance and support our brand and what we stand for” LISA COSTA, OWNER LISA COSTA ESTATE AGENTS

You have bespoke video-based email stationery to send before and after a valuation, as well as for those instructions that you either lost or didn’t get invited out to the valuation. With testimonials included in each video, this is a great tool for capturing the audience of all the decision makers for a property. Pre valuation website with email stationery Once you have confirmed your valuation

appointment on the telephone, you can send an HTML designed email with video link embedded. This link takes your potential vendor to a website with a presented video showcasing your services, along with property video examples of similar homes previously sold, plus clients filmed in their homes endorsing your service delivery. Post valuation website with email stationery After you have attended the valuation appointment, you can send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment. Win back website with email stationery This special tool gives you the opportunity to reach the instructions that came to market and you weren’t successful in winning. Either you attended a valuation or simply were not invited; you can capture this audience with a video message selling your exclusive services and highlighting the cooling off period from their chosen agent, and play your clients filmed in their homes endorsing your service delivery. Campaigning Promotional videos for sales and lettings can be used to campaign to win increased valuations for your business.

7


Take comfort in what we can do for you

BE PREPARED. [p]

THE BEGINNING

Relax and enjoy the warmth of the indoors while we do the hard work for you. We promise to get you the best possible price in the quickest possible time.

We’ll make your move

Let the adventure begin.

Tel. 020 8642 1234 Web. burnandwarne.co.uk Email. sales@burnandwarne.co.uk

Magical

By your side... always Preparation is key when it comes to marketing your property. And here at Daniel Adams we have all the tools you need to ensure success; including a FREE valuation and FREE property website.

0208 763 8878 | danieladamsestateagents.co.uk

|

sales@danieladamsestateagents.co.uk

INSTANT VALUATION ONLINE I’m marketing my property with bath stone property

Share with friends

Ask us about your FREE property website

INSTANT VALUATION ONLINE

Request a viewing Local schools

I’m marketing my property with Beaumont Gibbs

View on a map Value my home

Moving home doesn’t have to be complex. Let us mark the start of your adventure and we’ll promise to take care of everything for you – every step of the way.

When it comes to selling or letting your home, there’ll be no tricks, just treats for you, including your very own FREE property website.

Share with friends Request a viewing Local schools View on a map

tel. 01225 422224

web. bathstoneproperty.com

email. lettings@bathstoneproperty.com | sales@bathstoneproperty.com

Value my home

Call us today for a FREE market appraisal

020 8319 7600

INSTANT VALUATION ONLINE I’m marketing my property with bath stone property

info@beaumontgibbs.com www.beaumontgibbs.com BG Halloween Rollout.indd 2

27/09/2018 19:15

If you ’r of m e thinking ov there ing, then ’s like th no time e pre sent.

et Don’t forg ks the cloc k on go bac

tober 29th Oc Sunday

Talk to us now about how we can make sure your move stays on schedule

Time

Share with friends

Let us take care of your property journey. We’ll be by your side every step of the way, whatever your needs. Talk to us now to find out more. tel. 01225 422224

web. bathstoneproperty.com

Request a viewing Local schools View on a map Value my home

email. lettings@bathstoneproperty.com | sales@bathstoneproperty.com

We lead; Never follow

for change?

Innovators in technology, we're proud to be heading in a different direction. Sell with us and we'll give you a free property website to share across social media.

Call in today for a FREE market appraisal

Contact

Contact us to find out more

New Year, New Home davidconway.co.uk | davidconway.tv

Log In

Free Instant Online Valuation I’m selling my home with Grayson Florence

01225 683684

Haven’t got time right now, then just give us a call 020 8422 5222

graysonflorenceproperty.co.uk

YOU WON’T BELIEVE YOUR EARS...

#Expectmore from your estate agent

Share with friends Request a viewing Local schools View on a map Value my home

Let us help you achieve your fresh start for 2017.

2

Market your property with us and watch your property journey grow. We’ll give you the seedlings to get you started – including your own FREE property website to share with family and friends.

Oooooo

Aaaagghhh You can rely on us to make some noise when it comes to marketing your property. Using our extensive database of applicants, we will ensure your property gets noticed.

1

0

7

If your home has been on the market with no success of selling, why not try something new?

Talk to us about how you can get your own personalised FREE property website.

Don’t miss the opportunity to showcase your home with your own property website to share online with family and friends.

Tel. 01227 389 998 Web. kimberwoodward.co.uk

Call in for a FREE valuation of your property

Sound too good to be true? Come inside to find out what we can offer you!

Give us a call to find out how we can help

LAUNCH YOUR MOVE WITH US!

SHARE with friends & family

029 2055 5198 029 2062 0202 Pontcanna 029 2022 8135 Whitchurch 029 2062 3115 Lettings 029 2078 0230 Llandaff

Heath

Your local agent who cares. Don’t count on luck when selling your home... 01322 557 457 Receive your FREE Property Website

anthonymartin.co.uk

hern-crabtree.co.uk

FREE Valuation FREE Property Video FREE Property Website

Get it wrapped up now in time for a anuary

J

Looking to sell in 2016 but don’t want the hassle over Christmas & New Year? Then consider taking advantage of Anthony Martin’s market leading property package.

SA LE

Share with family and friends

We will: • Promote your property via Anthony Martin TV & other leading portals • Set up your very own property Microsite • Prepare brochures • Actively offer your property to our potential buyers • Line up viewings for January

Make the Bexley Village: 01322 47 99 33 right choice this year

It’s not rocket science, just fact. anthonymartin.co.uk

When it comes to finding an agent to market your property, we’re on a different level: we’ll give you a FREE property website to share with family and friends.

Start

Tel. 0117 244 4441 Email. info@allenstone.co.uk Web. allenstone.co.uk

What are

you packing

We have all the tools you need to ensure that your home isn’t left on the property shelf – including your very own property website for you to share across social media sites.

yoouurrney j

with us

Call in for a FREE market appraisal of your property

Locksbottom 01689 850111 | www.anthonymartin.co.uk thepropertycollection.co.uk

this summer?

I wish... with friends & family

You won’t want to miss out!

Call in today for free market app a raisal

Our home would sell quickly so my new bedroom comes sooner

Call in for a FREE valuation of your property We’ll help you crack the property

market this Easter. Choose to sell

with Anthony Martin and we’ll get you

01227 389 998 kimberwoodward.co.uk

Share with family and friends

fresh approach

Market your property with us and we’ll spring into action by giving you the right tools to help maximise your property exposure, including a free property website.

We take a

Call in for a FREE market appraisal of your property

Locksbottom 01689 850111 | www.anthonymartin.co.uk

Market your property with us and we’ll spring into action by giving you the right tools to help maximise your property exposure, including a free property website.

Call in and see us for your FREE valuation and your very own FREE, personal, property website.

Tel. 01227 389 998 Web. kimberwoodward.co.uk

FREE valuation FREE personalised property website to share on social media SHARE

to marketing property

Share with family and friends

Share with family and friends

on track for selling using all the tools you need – including your own FREE Theres only one choice to make. Here at Chas R Lowe we are the only estate agent you need to market your property for the best possible price. TALK TO US NOW ABOUT WHY WE’RE THE RIGHT CHOICE FOR YOU.

property website to share with family and friends.

Call in for a FREE valuation


LET’S TALK

ABOUT MOVING A TIME OF GROWTH FOR ANTHONY MARTIN

TYPICAL FAMILY HOMES HAVE SEEN THE BIGGEST PRICE RISE - A 5.4% YEAR-ONYEAR INCREASE*

HOW IS THE HOUSING MARKET?

IS IT A GOOD IDEA TO SELL NOW?

YEAR-TO-DATE SALES AGREED 2% HIGHER THAN 2015*

SELLING IS EASY WITH ANTHONY MARTIN

“I consider the Property Collection to be part of my team. They have a pool of experience. I want to draw down on their experience and I want them to do that job for me”

*Rightmove.co.uk 2017

I VOTE TO MOVE

PRICE OF PROPERTY COMING TO MARKET RISES FOR FIFTH CONSECUTIVE MONTH, UP 1.2% (+£3,626) TO A NEW RECORD*

As one of the leading estate agents in your area, we understand you may have questions about the housing market.

TONY PILCHER, OWNER RICHMONDS PROPERTY

ASK US ABOUT YOUR FREE

So, when is the right time to move? With year-to-date sales agreed 2% higher than our last election year (2015), now is still a good time as any to make that move.

PROPERTY WEBSITE!

Talk to us now about how we can help you make that change. Offices: Barnehurst 01322 557 457 Bexley 01322 47 99 33

Bexleyheath 0208 303 3338 Locksbottom 01689 850111 Swanscombe 01322 47 33 55

www.anthonymartin.co.uk

How does

your story end

Create your own happily ever after with your own free property website. Successfully marketing your property doesn’t have to be just a fairytale: we can give you the tools you need to turn your dreams into reality. Shoreditch Office

#Expectmore from your estate agent

Bow Office

Theydon Bois Office

96a Curtain Road Shoreditch London, EC2A 3AA

508 Roman Rd Bow London, E3 5LU

4 Forest Drive Theydon Bois

T. 020 7613 5550

T. 020 8102 1236

Essex, CM16 7EY WE CAN HELP T. 01992 667 666

www.butlerandstag.uk

IN YOUR HOME

Campaigns for marketing synergy USING THESE EVERY MONTH DRIVES YOUR CREDIBILITY AND REACH, BOTH ONLINE, AND IN SOCIAL MEDIA

Contact

Log In

Free Instant Online Valuation I’m selling my home with Grayson Florence

Thinking of Selling?

Call in today for a FREE market appraisal

Share with friends Request a viewing Local schools View on a map Value my home

We already have your

Haven’t got time right now, just give us a call on

01225 683684 graysonflorenceproperty.co.uk

Call for your

Share with family and friends

property valuation

There’s no need to worry about your home being left on the property market shelf. We have a wide database of applicants waiting to buy properties just like yours.

extr a

Market your property with us and you’ll also receive a free property website to share via social media platforms.

Feel

01689 850111 special

others Manthonymartin.co.uk

this

Share with family and friends

Locksbottom

Day

When it comes to selling your home, we know how important it is to make you feel Number 1. That’s why we pride ourselves on offering a free valuation and a free property website for your property.

Would you like to move for FREE?

Call in for a FREE market appraisal of your property

thepropertycollection.co.uk Locksbottom 01689 850111 | www.anthonymartin.co.uk

The Property Collection provides a selection of campaigns to choose from every month for you to use across all media platforms. Each campaign is produced as an A4 window card and you can choose your marketing package each month. Here are some ideas of what you can request:

Window cards We know that footfall in the high street is not as popular as it used to be, but don’t underestimate the human traffic that passes your offices. And what do you think they should be seeing? Properties? Or do they already know that you sell houses?

Email footers Receive your updated campaign each month on the footer of every email you send. Updated remotely in the cloud the process is automatic and seamless.

Shout about what makes you different in your windows with our bespoke seasonal campaign material. If you don’t shout about it, who will know about it? Don’t keep it a secret.

Social media and portal banners Keep your Facebook and other social media cover pages fresh with your latest campaign. With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your FREE property websites through banner adverts online.

Newspapers So your customers have an expectation from their chosen estate agent to publish their property in the local paper, but people aren’t looking through the paper in these modern times to be the first to see a property on the market - they are looking online.

Mailers We are here to support you in any mail dropping campaign you have, but you mustn’t forget to advertise the core message of your TV website and FREE property websites throughout all your advertising.

Use this audience to promote your brand and unique selling points, ideally against a competitors advertising page to really show how you stand out from the crowd. Let’s face it, a likely audience looking in the property section are unhappy vendors with their chosen agent... An ideal instruction winning opportunity!

ur

For yo

FREE ON ATI act VALU nt ase co es fic ple our of one of

First 100 properties get 0% commision Offer running from 1st Dec - 31st January 2016 Vendor has to have accepted offer & Instructed solicitors by 12th of February to be applicable. Barnehurst T: 01322 557 457 E: barnehurst@anthonymartin.co.uk

Bexleyheath T: 0208 303 3338 E: bexleyheath@anthonymartin.co.uk

Bexley Village: T: 01322 47 99 33 E: bexleyvillage@anthonymartin.co.uk

anthonymartin.tv

Swanscombe T: 01322 47 33 55 E: swanscombe@anthonymartin.co.uk

9


THE BEGINNING

Video brochures USING THESE EVERY TIME IS PROVEN TO DRIVE VALUATION CONVERSION RATES

Estate agents find themselves under increasing pressure to generate new ideas to grow their brand awareness and give themselves a competitive edge. With that in mind, we present video brochures, combining video content and the traditional brochure format to offer both potential and existing clients branded and engaging video for sale and lettings marketing material. Opportunity 1 – Before the valuation Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure. Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face. With the reality that you are unlikely to meet every decision maker of the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your

10

message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place. Opportunity 2 – After the valuation Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services. You can then arrange to return to the property to collect the second video brochure, providing another opportunity of personal interaction and a great chance to close the deal. Opportunity 3 – A lost valuation For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your

services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to market their property. Further opportunities Video brochures can be used for a variety of other agent revenue lines such as New Homes Developments, Commercial, Financial Services

“Choosing the Property Collection was the best decision we made” SARAH BRYANT, OWNER BATH STONE PROPERTY


Monthly mini magazines and social media weekly content USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES TO AN OLDER AUDIENCE AND FEMALE YOUNGER AUDIENCE IN SOCIAL MEDIA

As a member of the Property Collection, you will already have benefitted from the filming of client testimonials, which forms part of your package. In addition, each month we will send you a fabulous magazine to share with your customers. It’s full of great articles and ideas from events of royal marriages, sporting and cultural current events, fashion, recipes, lifestyle and ideas to help your clients make the most of their home. The magazines are branded as you with your company colour schemes, logo, and include for sale and to let properties inside too. Our members are experiencing great results presenting these at valuations with the offer of being included within the next edition to win the sale. You have the option to add additional pages of property in multiples of 4 to include your recent valuation successes. To make the most of this rich content, the articles will also be automatically posted to your social media accounts every couple of days to drive sensational content along with your latest properties.

11


THE BEGINNING

moving you through innovation.

welcome to bath stone property

As we guide you through your setup period, enjoy being a part of our member SUCCESS with a bespoke approach to your monthly publications editorial content.

merging traditional estate agency with innovative technology.

Your monthly magazines are the perfect way to build a relationship with your clients, while showcasing who you are, so make the most of them by adding your bespoke content which includes: •M  EET THE TEAM Show the faces of your team making the difference to each client’s moving process •C  HARITY WORK This is the perfect way to shout about all the great work you are doing in the local community

The pop of colour, with our comfortable chairs, makes a great inviting space to sit with customers whilst showing them what we currently have on the market.

Check out our new website. We specialise in providing the information you need by use of video and actual testimonials from our clients.

Alongside our new office we are working with a great team supporting us through the world of social media and internet potential.

Our fully interactive website will give you

all the information you need whether buying or selling, renting or letting.

Follow and like our Facebook page for regular posts about what we have available, interesting lifestyle articles and some amazing competitions.

Visit us to see our newly renovated office, which includes two customer areas where we can sit in comfort to discuss your needs whether selling or letting. The diversity of our clients means we have a lot of customer interaction especially with the letting team.

Here at the Property Collection we find it easy to market our own products as demonstrated in the magazine spread featured here, but we’re not shy in saying that we are also great at reminding you how to market all your existing good work, that you don’t get the time to shout about!

the power of social media amazes us everyday, a recent post reached over 155,000 people.

“The power of social media amazes us everyday, a recent post reached over 155,000 people!”

“We love the rustic high table, it’s great for signing tenancy agreements or approving sales particulars with clients.”

Call us for your FREE no obilgation property appraisal today on 01225 422224

bathstoneproperty.com • sales@bathstoneproperty.com • lettings@bathstoneproperty.com

say what they

We are experts in selling or letting your home, don’t take our word for it, see what our clients are saying

Daniel Adams are always on the ball. Throughout the process each member was very professional but also friendly and approachable everytime I made contact with them.

Mrs F - Landlord

Our experience with Daniel Adams has been nothing but positive from start to finish. I would recommend Daniel Adams to friends and family.

highly recommend

excellent

service

Daniel Adams did a good job of keeping in touch with us. Anything that was going on with regards to viewings and timings Daniel Adams were always there and when viewings took place they were fast to let us know the outcome.

Mr & Mrs H - Seller

Mr & Mrs P - Seller/Buyer

The level of service i received from Daniel Adams was amazing. From the day Daniel Adams came through the door to the selling of my home everything went absolutely perfect and very smooth.

professional and efficient

Everyone in the company is transparent and honest. They certainly have a very good attention to detail.

Mr B - Landlord

The lovely thing about the team at Daniel Adams is that everybody in the office is on hand to help you out around every corner. This is done in a professional and efficient way by every member of staff.

Mrs P - Seller/Buyer

Call us to today discuss your property needs 0208 763 8878

Mrs P - Seller/Buyer

•C  LIENT TESTIMONIALS Let your customers speak for themselves about why you are the best at what you do •N  EW HOMES DEVELOPMENTS If you’ve bagged the latest plot of new builds in your area, then your monthly publication is the perfect platform to shout about it. Sound good? Then simply raise a ticket to ticket@ thepropertycollection.co.uk and the creative department will work their magic!

Meet the team at Duncan Yeardley

Nick started his career as an estate agent in Bracknell after leaving school back in 1990. After taking over ownership of Duncan Yeardley in 2012 he has been ambitiously working hard to develop the business.

Nick Thring Director

Helen is Nick’s sister and has successfully set up and established our Lettings Department, which we launched back in 2013. Having spent much of her career working in marketing, she is very organised and has a keen eye for detail.

Judy has lived in Bracknell all her life and lives near South Hill Park with her family, which includes three dogs and two cats. She is great with people and has a real talent for spotting the right home for her clients.

Judy Henly Assistant Sales Manager

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Caroline has been in the property industry for many years and has built up a wealth of experience having previously worked in the busy London markets, as well as internationally in Australia and New Zealand.

Caroline Franklin Assistant Lettings Manager

Lucy has enjoyed a successful career in estate agency with over ten years’ experience with the majority of this working in the local market. Another team member living in Bracknell she has an excellent knowledge of the market and a real ability to see the potential in a property.

Keith has proudly been an estate agent all his working life and therefore boasts an impressive knowledge of the industry and the local housing market. Having benefited from working in a variety of different markets, he is well placed to provide expert advice to clients wishing to move home. Away from work Keith enjoys spending time with his family, visiting the gym and when time permits – a round of golf.

Helen Thring Lettings Manager

Keith Sawyer Valuations Manager

Tom has always lived in Bracknell and attended Garth Hill school and now lives on our doorstep in Forest Park with his wife Heather. His calm and friendly nature makes him a great person to help guide clients through the moving process.

Lee is a born and bread local chap. He studied at Easthampstead Park & went on to successfully gain a Diploma in Sport with Distinction. A big Liverpool FC fan and a fully qualified F.A. football coach, Lee dedicates much of his spare time to teaching local up and coming youngsters.

Lee Maynard Sales Consultant

Duncan Yeardley is an independent family-run business with over 30 years’ experience in helping people move home. We have worked hard to become one of the area’s most reputable estate agents who are proud to have a team of property experts with an in depth knowledge of the Bracknell area. Here you can learn more about some of our Sales and Lettings team.

Lucy Morrison Senior Sales Consultant

Danielle has successfully worked as a letting agent in Bracknell for several years and has an extensive knowledge to competently guide clients through the lettings process. Danielle is also a busy mum and enjoys spending time with her son and husband.

Keely has lived and worked in Bracknell for 30 years giving her a great knowledge of the area and what the community has to offer. Friendly and personable, she is always happy to go the extra mile to find out information to help a client.

Tom Doyle Sales Manager

You can learn more about the entire team

Keely Benn Viewings Coordinator

Danielle Penfold Senior Lettings Consultant

Pierce is another member of our team living in Bracknell with his partner Lauren. Having enjoyed working in the industry since 2014 he is hard working and always prepared to make the extra effort to help a client.

by visiting www.duncanyeardley.co.uk

Pierce Gunbie-Browne Sales Consultant


Bespoke Content FOR YOUR MAGAZINE

Windmill Road

It’s all for charity!

Whitstable, Kent

Kimberwoodward are proud to present three newly built detached, contemporary styled houses, located in a quiet residential road close to central Whitstable. The site of this distinctly contemporary development, encompassing both Gordon Road and Windmill Road, sits in an established family area within walking distance of Whitstable’s trendy High Street. It is easy to understand the ever-increasing popularity of this picturesque seaside town when you consider the package on offer – wide array of local shops, all necessary amenities, highly regarded schools, a great selection of restaurants, bars and cafes to choose from. For a point of interest you might try the bustling harbour, which boasts a fresh fish market; the locally sourced oysters have become something of a mainstay, giving rise to the now well-renowned Oyster Festival. Equally, a visit to the recently renovated Whitstable Castle is highly recommended, with its Regency-style gardens, Orangery and Tea Rooms, there is plenty to keep the whole family occupied. The mainline railway station, also within walking distance, offers a direct high-speed service to London St Pancras in 75mins, as well as a regular service to London Victoria in 95mins. The A299 dual carriageway and A2/M2 beyond, is easily accessed, giving a straightforward route to London and the M25, as well as the Channel Ports and continental Europe.

11 Gordon Road

2a Windmill Road

Development Features Kitchens • • • • •

Integrated AEG steam-bake oven and AEG microwave oven Inset AEG extra width induction hob Integrated fridge/freezer, washer-dryer, dishwasher Stone Quartz Starlight worktops and upstands Vantage Wood 14mm Laminate; with 35year warranty

Bathrooms, En Suites and Cloakrooms • • • • •

2b Windmill Road

General • • •

For more information and to book a viewing please contact us today:

• • • • •

01227 389 998

kimberwoodward.co.uk

Fitted baths and basins Enclosed shower cubicles with rainshower head Ceramic tiled walls and floors Fitted mirrors with LED lighting Fitted towel rails

“Apeer” composite entrance doors and powder coated aluminium bi-folding patio doors In-frame double glazed UPVC windows High-speed ethernet ports throughout the home Gas fired combination boilers Landscaped front and rear gardens Lawns laid with Rysport turf Garages with “Birkdale” handle-less, sectional door and remote-control key fob Driveways providing off street parking for several vehicles featuring electric car charging point

For full details please call us today

kimberwoodward.co.uk

sales@htbproperty.com | lettings@htbproperty.com

H

armes Turner Brown have been supporting the wonderful charity, Phabkids since 2010. Directors Peter Brown and Steve Turner ran the London marathon for Phab in April 2010 and since then HTB have raised thousands of pounds for this worthwhile cause. It’s not just Peter and Steve that have worked hard to raise funds, but all of the staff at HTB have contributed over the years through raffles, cakes sales, online competitions, colouring competitions, auctions and much more. More recently, Steve has taken part in RideLondon for Phab. In fact he has completed the course four times, raising even more for the charity. The charity has over 150 Phab clubs across England and Wales, with 8,000 members, enabling children, young people and adults with disabilities to get together with friends and family to enjoy all kinds of activities and social events. The Directors of HTB visited one of the local Phab clubs back in 2010 and immediately fell in love with the charity after seeing the effort the staff and volunteers put in. Phab inspires and supports children, young people and adults with and without disabilities to make more of life together - breaking down community barriers, reducing social isolation and creating opportunities for disabled people to enjoy the same activities and challenges as, and alongside, those without a disability.

PHABKIDS! Local Phab Clubs

Some clubs will meet each week, with members enjoying each other’s company and different activities - from crafts to a game of pool, disco or visit from the local Fire Station! Other clubs will focus on sports such as Boccia, trips to the cinema or days out. Run by local volunteers, Phab Clubs can make a real difference to the lives of people with disabilities and their families too. Regional and national events, organised by Phab, bring local clubs and members together to share experiences, support each other and enjoy time away together.

weekend or week away with Phab at Bendrigg Lodge in the Lake District or Avon Tyrrell in the New Forest, fully supported by around 95 Phab volunteers and carers and the Centres’ own experienced staff. Phab volunteers receive tailored training to enable them to support the children and, where needed, a special carer can accompany a child. Steve Turner and his son Luke, were lucky enough to spend a day at Avon Tyrell to see the charity in action. Both Steve and Luke spent an emotional day watching the children enjoy various activities from archery to sailing and high ropes/ climbing in the forest. HTB continue to support Phab and Steve now volunteers personally at the London Marathon Expo, meeting and registering all the ‘Phab’ runners and sharing his own experiences with them.

To participate in the many events Phab offer including The London marathon, RideLondon contact Janine@phabkids.co.uk

Fully accessible Holiday Projects Phab’s very special ‘Inclusive Living Experience Residential Projects’ enable children and young people aged from 8 to 25 to experience a whole range of challenging and exciting activities at fully accessible outdoor activity centres. Approximately 115 children and young people each year spend a

htbproperty.com

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THE BEGINNING

“Whilst being very experienced estate agents we weren’t modern marketeers, and with the digital market moving the way it is for us, we needed somebody with the expertise that the Property Collection can bring to us to enable us to reach as many people as possible” DEREK KIMBER, OWNER KIMBER WOODWARD ESTATE AGENTS

Social media integration, affiliate integration, monthly content management and push marketing DRIVES EXPONENTIAL REACH FOR YOUR BRAND AND LEAD ENQUIRIES

FREE Property audio tours Property advertising videos are a highly effective means of showcasing properties directly to your target audience. Using stills photography, these striking animations deliver audio-visual impact to grab consumer attention and communicate a property’s full charm and appeal. These are delivered FREE as part of your licence.

The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Twitter on a daily basis. The Property Collection integrates with your social media accounts, publishing rich content three times a week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking. We can even post to your affiliated social media accounts of your local schools and sports clubs. Each posting links your web traffic through to your TV Blog for maximum exposure, and can be offered to your clients in printed form with our magazines.

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Sales and lettings service videos for campaigning Our animated service videos are the perfect tool to reach your target audience and explain why you are different to your competitors. They include mixed media of motion graphics and full film of your clients, which is embedded within your email stationery to share with your client database..

Area videos Our area videos are a nice product to add to your TV website to attract buyers to your marketplace. This content is also great to share online via social media to expand your following and brand awareness.


Client testimonials CREATES TRUST & VALUE AND DRIVES VALUATION CONVERSION RATES

People believe in people, so what better way of explaining your level of service against your competitors than filming your customers! Filmed client testimonials have proved to be an invaluable tool which we integrate into many of our video-based products. It’s an ideal way for you to market your services using words and video of existing clients who have experienced first-hand what you can offer.

“The tools they offer are different and certainly very innovative; it’s our USP that we have over our competitors” NICK THRING, MANAGING DIRECTOR DUNCAN YEARDLEY ESTATE AGENTS

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THE BEGINNING

Cookie

MANAGING DIRECTOR Cookie’s home is on the road meeting with new and existing agents! His forte is getting agents on board and excited about our innovative range of products that will change the way in which they do business.

“Success is always in your own hands but with the Property Collection you have the marketing products and support to deliver social media brand explosions and to be truly different in the sales room to drive conversion rates to levels that you will only believe when speaking to your fellow Property Collection clients. Our clients who have implemented change in to their business to use our products, software and services seeing huge market share leaps. That makes we very proud. We get paid more when you win more business. Sounds like a perfect long term relationship to me.”

Linda

Cookie

Linda

EDITOR/PRODUCTION MANAGER The gatekeeper of words and video content, Linda is on hand to put your needs into clear and straightforward words to help convey your message to your clients. Working closely with Lauren and her team, she helps ensure consistency of message while also ensuring it’s jargon free.

“Communication is key when it comes to engaging with your customers. That’s why we work tirelessly to ensure that every campaign, every property video and every bit of film footage captured is effective in promoting your brand and values – helping you to win the sale.”

Caroline

Caroline

PROPERTY PRODUCTION VIDEO MANAGER Voiceovers play an integral part of our business model and Caroline, a.k.a Caro, is the Queen of voiceover, overseeing the production of these for all of our agents! She leads a team of voiceover artists, ensuring that all property videos and related scripts are voiced to the highest standard.

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“The unique selling point of our business model is the voiceovers of the property videos. They help bring all of the presentations and property videos to life enhancing the experience of the user – whether that is the agent, vendor, buyer or renter.”


Family tree

THE TEAM MAKING IT HAPPEN Claire

CREATIVE DIRECTOR Not only is Claire a key part of the creative genius behind the Property Collection’s products, but she also happens to be Cookie’s wife! Development and designing of our innovative products is a continual process in order to help ensure that you have everything you need to keep your business one step ahead of the competition.

“Our business model has consistently proven to work alongside our members and as a result, our members’ success mirrors ours. My role is to help ensure that we continue to be dynamic in our approach – and our products – as we continue to grow, so you can expect to see exciting new developments going forward.”

Claire

Pip

DIRECTOR

Pip

Director Pip is always sure to put a smile on your face whenever you see him! His warm approach means that the training sessions with agents run smoothly. He is always available to answer any queries you may have – even after you have gone live with the Property Collection products.

“Our products are designed to offer huge differentials and are provided exclusively for our members across the country. We’re geared to train and support our members to use our products to their advantage, ensuring they experience an immeasurable return on investment.”

Tom

Tom

HEAD CAMERAMAN Capturing you on film is essential to help engage your customers with your brand. And Tom is a dab hand in successfully doing this for our agents! He’s always on hand to offer advice and talk through any queries you have about the filming days too.

“My knowledge of not only video production, but also the products that we use gives me a great insight into getting the most out of the filming days and allows me to also hear the agents ideas and try and execute the vision that they have in their heads how they want to the filming days to go.”

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THE MIDDLE

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Campaign WEBSITE

It is our responsibility to make sure that we improve our services based on our customer feedback. We will be starting 2018 with a fresh way to submit your ticket each month for your publication and campaign choices, via our new website www.propertycollection.club exclusively for our members. Here’s what you need to do!

Step 1 Type www.propertycollection.club into your web browser to see the latest months campaigns to choose from. They will be rotating in a preview library as shown above with their campaign number on them.

Step 2 Simply tick the boxes that apply to the products you want to order. 1. The campaign choice (s) as you have the option to select more than one 2. Your campaign package selecting as many of the options you require If there are any bespoke requirements then you can add these in the design brief notes box.

Step 3 Tick the reCATCHA ‘I’m not a robot’ box then click ‘ORDER TODAY’. That’s it! This will automatically raise a ticket for which you will receive email confirmation once the team have processed your order.

Did you know? We now have a customer happiness rating on our ticketing system, so when your ticket is closed, you will be asked to give us your feedback to help improve our service.

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THE MIDDLE

Search for a property personalised website At the heart of the property market are consumers bringing their local properties to be sold or let. We must register these people on their own personalised search for a home website. Every Property Collection member is market dominant in their exclusive post codes by the nature of our membership criteria for our chosen agent partners. And we recognise the need to keep that home-hunting chain as close to your business as possible. It is standard practice for most clients to register with the major portals to be first to hear about a new instruction, but now you can offer your client base this service direct with your brand alone, away from all your competition. With a direct email from your company arriving in your clients inbox for each new instruction matching their criteria, not only are you servicing their home hunting requirement in a professional manner, you are also achieving subliminal brand awareness for future

business. Let’s also not forget, that once we have completed our home moving needs, our voyeuristic nature keeps us subscribed to those new property alerts allowing your brand reach to continue without you lifting a finger! This service and product line is completely automated from the data feed we already receive daily, so all you need to do is register your client to your TV website and let them enter their home-hunting criteria and they are all set with their own applicant website and automated email alerts. Remember you should be registering all types of clients onto your marketing platform with the Property Collection to assist in their search for a home. Whether they be marketing their property with a competitor, withdrawn from the market for personal reasons, or marketing through you already, they all have, or will have, a requirement to search for a new property.

Registering their own Search for a Property personalised website Step

1

Visit your TV website and click the ‘register’ button

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Step

2

Fill in your applicants details and the reCAPTCHA and click ‘register’

Step

3

Your client will then receive an email to validate their email address. They simply need to click the link in the email, set up a password and their search criteria then they are away!


Email alerts 21


THE MIDDLE

Corporate T V website

Our new fully responsive Corporate TV website is fully integrated with our Content Management System. This website is automated and configurable and drives your campaigns daily. Most Property Collection clients’ use this as their main corporate website, and some choose the website to be integrated with their existing corporate website with the sales pitch of having a second TV video based website to their clients. These new look, fully responsive websites have some lovely new features and functions to further improve your user’s experience of browsing your website content. It is essential that these new sites not only feed the search engines with our rich video content, but also the textual content that you are used to delivering your clients with your existing web presence.

So what’s new? Playlist home page banner Your home page will greet your customers with a media playlist capable of displaying images and video in a rotating sequence, bringing new life to the entrance point of your website and allowing you to have a fresh, seasonal and current approach to engage and improve your web traffic and bounce rate. Campaign integration Your monthly campaign will be seamlessly integrated into your new TV website. There will be a home for it on the media playlist banner on the home page, as well as a footer across all pages.

this function), and most importantly highlighting the share button to stretch your brand awareness into the social media network. Map view for properties and offices Not only has the user interface for property listings improved, you can now view and select your available properties from a pin on a map. Once selected this will display a pop up with a thumbnail of the property with address and price details, giving the viewer the option to click on a different pin or select to view more details. ‘Our services’ improved user interface Using a clearer interface to be familiar with online layout trends, the playlist of videos will engage your viewer whilst SEO rich textual content sits below the video and offers a more traditional form of information. In the second phase of this product launch, this function will be part of your Content Management System so you will be in full control of this information to update information such as Landlord Fees and community news. Community section You will have the option to isolate your community work into its own section to detail and play video in its own web page. You will be able to include website links to your affiliated companies, which if they can return the link back to your website, will again improve the search engine rankings.

News feed All the rich content in your blog will now be visible on your home page to peak a viewers interest in your latest news. Live search function Once your reader has entered their preferred search criteria, any changes to this will update as live results without having to click to update. Improved property listings This new user interface displays icons to detail the number of reception rooms, bedrooms and bathrooms, as well as clear call to actions to allow your home hunters to see more details, play the video, add to a wish list (registration will be required for

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Sales and lettings colour coding For those who have both a sales and lettings side to their business, our new TV websites will automatically colour code each side of your business to clearly display the marketplace the property or service is applicable to.

Valuer specific call to actions Specific to an office, you can have bespoke quotations and call to action requests from your valuers, building the relationship between your staff and clients. Our suggestion would be to have a picture and quote from the valuer, but we are open to ideas on how you interpret these new functions... sharing ideas is caring! Again, this will be a second phase function to maintain yourself through the CMS.


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THE MIDDLE

Personalised

PROPERTY WEBSITES The ultimate unique selling point of being a Property Collection member being able to offer each and every one of your clients their own personalised property website. From concept, this product has been an absolute gem, but we will soon be offering a whole new level of engagement with layout, features and functionality that allows a greater level of interaction and customisation for your clients. The more your clients have ownership on a product you are offering them, the more likely your client will share this with family and friends. This sharing

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activity will in turn spread a brand awareness of your company across the social networks in your region.

So what’s new? User Interface Our new look property websites are designed to bring an air of comfort to the end user of subliminally knowing where to navigate from on-trend page layouts. If your clients find it easy to use they are more likely to use it! Using the same theme as the new TV website, your branding colours will be prominently placed around the sites.

The fully responsive view allows this to be easily accessible across all devices which is advantageous as a large proportion of social sharing is on mobile devices. Chatter Cloud We are very excited about our new form of social commenting: Chatter Cloud. This new feature is designed to collate all the commenting about a property to one area on each property website. This means that commenting is not diluted against a picture or video alone. This clever tools will generate a formation of words which are being used to describe the property, and your client will also be able to select


their own if they want to overwrite the automated selection. The Chatter Cloud comes complete with a news feed which is visible on every page to keep your audience up to date with the property news and views. As the agent marketing the property, you will also have the ability to comment on the property and give your humble opinion on its best features as the agent marketing the property. For Sellers and Landlords The ultimate tool for marketing their property. The home page delivers a feed of the activity on the website from them and you as the agent posting about the property. Each post can be Liked and a Comment can be made which will be added to the Chatter Cloud. They can upload their own photos and videos to personalise their website before they share it to their family and

friends. The page header image can also be changed, and they will receive email notifications when someone adds to the Chatter Cloud or Likes a post. The lovely addition now though, is the ability for their friends and family to be able to add their comments and upload pictures without the need for registration, making the process of taking part easier and more likely. For Home Hunters For your clients looking for a new place to live, their personalised property website allows them to build their portfolio of properties they are interested in, where they can request a viewing and offer feedback including a thumbs up/down feature. They will be receiving email alerts to match a criteria they have selected and will have Chatter Cloud at their fingertips to allow their friends and family to offer their opinions too! With this new release, you will have a personal space for each of your clients

to have as their online home moving file wrapped in your branding each day they interact with it... super! For Buyers and Tenants Now here is where the beauty of this product works for you without you even trying! Everyone who moves into a new home has a sense of pride, so you will have a database of receptive clients ready to share your brand across the social networks. These updated sites now allow your clients to upload their own photo and video library to document their home renovations and memories in the property. Their Chatter Cloud will collect the best wishes from their family and friends for their new home and on-going interaction of memories. The system is now capable of giving a client just one set of login details - with the ability for them to switch between which personalised website they want to access.

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THE END

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The results are clear to see: membership continues to grow thanks to our innovative marketing products

SU CC E SS BREEDS SU CCESS

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Members only THE END

WEBSITE

We understand that the range of products on offer from the Property Collection is a lot to take in. From your first presentation, to going live with the products, how do you know if you are making the best use out of what is available to you? Whatsmore, with innovation at the heart of who we are, we are also developing new products with the help of our members every day - so how do you keep up with the latest offerings? 2019 brings the development of our SUCCESS website which will be password protected for our members only. Your secure login will open the doors to all of the trade secrets of our products to ensure you receive the most out of your investment.

Here’s what you can expect... Training Once ready to go live with your products you receive your days training from us to start using everything but what happens when you have new staff, or need a refresher on the Content Management System (CMS)? Our SUCCESS website will offer you video tutorials covering the CMS, product usage with clients, staff engagement, video brochures and much more. Best Practice The great thing about our exclusive offering is that we can share the success of other members with you as you do not cross over each others post codes. Learning how another member

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has experienced a win using a video brochure, or a different take on the win back is invaluable to allowing us to help you all grow your businesses with our support. Members Forum If something isn’t covered as a topic in our best practice or training session, why not spark a conversation in our Forum to get some advice or support on an experience you are having. Live Chat Assistance Got a quick question but don’t want to raise a support ticket for it or pick up the phone? No problem, our team will be on hand to answer your queries on our Live Chat. If your query results in the need for production, this will mean a ticket needs raising but we can do that for you instead... result! News You have all been receiving our weekly news flashes where we share the latest gossip about what is happening at the Property Collection, but let’s be honest about our inboxes... it sometimes gets a bit too full to find doesn’t it! On our SUCCESS website you will be able to keep in the loop about who’s new to the Property Collection team, new members, product development, licence opportunities, member successes and anything else we feel the need to shout about! Watch this space in the New Year for this little beauty which will be able to offer you 24/7 support on everything Property Collection!


Members workshops SHARE AND COLLABORATE

It is very easy to get consumed in the day-to-day running of your business, especially since our products and services makes you busier! But it is so important to keep moving forward and evaluate how we got where we are today and how we can make it better.

If you can dream it, we can do it

What we have seen time and time again is a complacency in our partnership once the successes have occurred and you are reaping the rewards. But what happens when you stop using the products? What happens when your team have grown tired of last years toy and want something shiny to help them sell now? Technology and marketing can not stand still and neither do we. Our aim is to constantly stay ahead of the market with new ideas that drive sales wins and embrace the market trends of social activity and technology. But you can help too. We all have a busy schedule but a day put aside to enjoy a share and collaborate session with the Property Collection is well worth the while. Here’s what to expect! Conference You have all met Cookie and we will welcome him to the stage to share with you what has been occurring at the Property Collection! He will review where the property market has moved to, where it will be going, and how we will be keeping up with it ahead of your competition.

New Products We will be demonstrating the new products so you can see the next steps in marketing and technology we have committed to already. Once presented you will have the opportunity to play with them yourself as part of our collaboration sessions. Meet the team Yes... they do exist... behind the scenes there is a little army all working towards making things work and delivering your products every month! You will have the opportunity to meet our core team and put a face to the name that keeps on hitting your inbox! Collaboration Now this is where the fun starts! We know our products can improve further, so what do you think? What ideas do you have? What are you missing when you are client facing trying to explain your exclusive offering? These collaboration sessions are designed for us to listen and take away all your ideas and make them a reality. Social SoirĂŠe Well none of this would be fun without ending the day with a drink and a chat to put the world to rights! This 2-day free workshop will be ticketed as spaces will be limited, but we will let you know when all the details are confirmed so you can book yours early to avoid disappointment!

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THE FUTURE

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2019 New Products Virtual studios Imagine your Live Chat function you have on your current website brought to life. This exciting LIVE studio will allow your customers to video chat to a real support agent 7 days a week offering support late into the evenings. The studio will be branded as you and offer you a personal level of service no other agent in your area can offer, from booking valuations and viewings to offering tenant support, your customer will be engaging in a new level of communication engagement.

Email and mobile video campaign platform As part of our Content Management System, you will be able to send campaigns to your client database through email and text.

Event websites with microsites As you enjoy getting involved in local charity fun runs and events, this new product will offer you the ability to build your own event within our CMS which will generate a bespoke event website. Start by entering your event details, upload your image and video media, then share! The social commenting function will see your local community engage, and any participant can then register for their own microsite to take part in the event. Integrated with the likes of Just Giving, this tool is a win win for your local community raising money for a good cause, and the reach of your brand supporting these events with the power to market them with this innovative website online. And the best part... exclusive to you as part of your licence cost... boom!

Whether this be your pre or post valuations, your monthly magazine, bespoke property alerts, or community news, you are now in full control of keeping in touch with your clients and engaging your invaluable data source for future sales wins. Write, design, schedule and send... simple!

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The

01780 693293 ticket@thepropertycollection.co.uk thepropertycollection.co.uk

propertycollection.club

14 Barn Hill, Stamford. PE9 2AE

propertycollection.tv

Profile for thepropertycollection

2020 - The Property Collection Product Brochure  

2020 - The Property Collection Product Brochure