Living Beauty Winter 2017

What’s new WINTER

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WINTER 2016 - 2017

beauty

Product Guide

IN THIS ISSUE: BIOLOGIQUE RECHERCHE DEFENDS AGAINST GLYCATION. TENOVERTEN’S NEW COLOURS, MAGICSTRIPES HYDRATING SHEET MASKS AND THE PERFECT BOO BOO BALM FROM VMV HYPOALLERGENICS.

AS SEEN IN:

* Editor’s LetteR

- Tenoverten Mott on “Beautezine”

“Formulating Beauty” Go Canada! The Principle Brands won an award for most growth outside of Europe for Biologique Recherche.

I’ve given up trying to memorize every active ingredient in the products we sell, a habit I initially picked up years ago while working at a very chic, cult beauty boutique in Toronto. The staff there would spend hours

- Magicstripes on The Morning Show Toronto, Global TV.

reading the labels on the backs of every product, trying to commit to memory the names and benefits of “star” ingredients that would help us convince our clients that these products would work. If I knew then what I know now: The true “stars” of great skin care and beauty are the formulations, those that target the action mechanisms in our skin, minimize allergen potential, and start with the best quality ingredients.

A great formulation delivers results because it targets a specific client need, rather than existing in response to an industry trend that’s driven by marketing rather than effectiveness.

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In this issue of our seasonal guide, we highlight how w our brands uniquely approach formulations, and how their eir client-driven products focus on offering comprehensive sive solutions to real beauty needs.

Mariam White

Mariam White President & Founder, The Principle Brands mariam@theprinciplebrands.com

Biologique Recherche Seconde Peau treatment featured in FASHION Magazine October 2016 issue.

L I V I N G B E AU T Y P R O F I L E

K R I STA L E I T L Owner and Aesthetician, Kolor Twist, Calgary, Alberta Industry pro since: 1993 Biologique Recherche Pro since: 2014

TELL US YOUR LIVING BEAUTY STORY. My Mother always had beautiful skin and taught me the importance of taking care of it from a very young age. I was also in the modelling industry for 10 years and it was a professional requirement to have perfect skin. During that time, I lived in Paris, where taking care of your skin was as natural an act as eating fine food and drinking wine. It was there that my love affair with the beauty industry began. I loved getting facials and seeing the results. Add to that that I am a bit of a science nerd who is always interested in the active ingredients of specific brands, so my evolution from model to aesthetician came quite easily. I studied skin care in Los Angeles and apprenticed there before moving back to my hometown of Calgary to open my own salon.

WHAT IS YOUR SKIN CARE PHILOSOPHY? Skin needs to be nurtured with active, raw ingredients, and protected from the elements like cold and sun. One of my favourite sayings is that “It is easier to put on the brakes than to clean up the crash.” Start your skin care regime early: it will help slow the whole aging process.

WHAT IS THE BEST PART OF BEING AN AESTHETICIAN? I absolutely love my clients. I love transforming and taking their skin from beautiful to absolutely stunning. This is why I also love Biologique Recherche. For every skin instant, there is a product to help take every client’s skin to the next level. I LOVE the science behind BR and that they constantly develop new products.

WHAT’S YOUR OWN BEAUTY REGIMEN? I laugh out loud when I look at my bathroom vanity: I am completely addicted to Biologique Recherche. I cleanse with Lait VIP02, then apply P50T, and a variety of serums, creams and masks, and last but not least, my absolute favourite, Le Grand Serum. I’m a skin care junkie and I can’t or won’t ever stop!

Biologique Recherche Biologique Recherche’s dynamic Creation and Innovation Team is headed by Dr. Philippe Allouche, who believes that to build better skin, the epidermis must be restored to its fully functioning state, not only to protect the skin, but to reinforce the body’s entire defence system.

With this in mind, he approaches all product formulation with a keen emphasis on mimicking the physiological patterns of skin biology.

Dr. Philippe Allouche

Brand Q+A Dr. Philippe Allouche, Director of Creation and Innovation, BR

Biologique Recherche is always surprising us with innovative products and treatments.

What is your process for getting them to market?

Product ideas either come from my own reflection and thought or by looking at the physiology of the skin. Step one is looking at the mechanism of action we are trying to address in the skin, and identify where to start our work in this chain of reactions. Step two is proposing active ingredients. Then we sit and criticize our ideas: The most important part of this work is to create and then be critical. From there, we start to put it together, identifying the emulsions to carry these actives and start testing.

Our testing process begins in our own company, at our flagship spa in Paris, and then we take it to outside labs for independent evaluation.

How is BR’s approach to product development unique?

It’s the way that we think. I never go with the trend, because the skin is not about trends and there are so many ingredients to use. I don’t focus on ingredients. I’m not an ingredient person, rather, I use the best of them and I like to use different things. My father used to say that the most important thing is the mix of ingredients and the mechanisms of action at the molecular level. For instance, right now hylauronic acid is everywhere, but when we use it, we use a version with a low molecular weight that more deeply penetrates the skin.

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Products & Treatments 1 - 1 - SERUM A-GLYCA - Launched September 2016 Fighting against Glycation, one of the key factors in skin aging, this new serum reflects Biologique Recherche’s formulation legacy by focusing on biological reactions in the skin to determine where aging can be reversed or prevented. Formulated with mimosa extract and carcinin, the serum’s unique ingredient combination provides exceptional antiaging properties.

8 mL $56, and 30 mL $150

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- 2 - LOTION P50 BODY For those BR devotees who have considered bathing in the P50T exfoliating toner, the Lotion P50 Body offers a welcome alternative. The gentle retexturizing formula helps eradicate pores, smooth away rough patches, decrease appearance of cellulite and boost the skin’s hydration levels.

250 mL, $108

- 3 - CRÈME DERMO-RL Remedy the most dehydrated winter skin with this complete reconditioning treatment. Enriched with lipid-replenishing blackcurrant butter and hyaluronic acid to protect and repair skin, this intensive cream is safe to use all over the face, neck, and décolletage.

50 mL, $176

- 4 - LAIT E.V. Like a restorative bath for dehydrated skin, this soothing cleanser gently eliminates impurities while respecting the skin’s natural moisture balance, leaving skin clean and velvety soft.

150 mL, $47, and 250 mL, $67

- 5 - HYDRÉCLAT COLD MASK TREATMENT A hydrating and tightening treatment to make your complexion glow, diminish the appearance of pores and refresh the skin. The combination of Masque Vivant topped with BR’s Cold Mask can be used to calm the skin, leaving it healthy, fresh and radiant.

From $175. Prices vary by location.

Magicstripes Natalie Franz’ successful career as a makeup artist took her around the world, and it was while working in Japan that she was introduced to the eye lifting stickers that have since become the namesake of her brand.

She has since added to the Magicstripes range with similarly innovative products, those that enhance the skin or appearance quickly and effectively, and are comprised of excellent ingredients.

Brand Q+A Natalie Franz, CEO, Magicstripes

What is the product development process like to create your masks?

I have developed the formula in a close cooperation with a very good cosmetic lab that has really tried to implement all the points important to me: no fragrance, no mineral oil, no parabens, no animal testing, gentle to skin, and high quality ingredients.

How do you ensure that your brand is different from others?

Every brand has it’s secrets. I always tried to create something I would love to have and to use and therefore it’s a very individual brand with a very personal approach and experience as a makeup artist.

Natalie Franz

Products & Treatments - 1 - HYALURONIC INTENSIVE TREATMENT MASK The powerfully moisturizing formula of this mask, infused with high quality essences, is ideal for combatting the effects of dry winter skin. The active ingredients respond to the temperature of the skin to deeply moisturize, while the hyaluronic acid instantly smoothes wrinkles. $54

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- 2 - HAND REPAIRING GLOVES Often overlooked, our hands show the first signs of aging. These moisturizing gloves are enriched with natural extracts, active molecules, shea butter and olive oil to stimulate skin renewal and help firm and soften the hand skin. $48

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- 3 - EYELID LIFTING STRIPS The original, immediate remedy for droopy eyelids—no surgery required. These silicone eyelid correcting strips create a fresh, radiant look, and overall younger appearance in just seconds. Transparent and comfortable, these strips can be worn all day, with or without makeup, to provide instant results.

32 pack $18, 64 pack $32

tenoverten Constantly in pursuit of non-toxic nail care, tenoverten uses their renowned salons as real time testing labs for their collection of perfectly curated eight-free nail lacquers and nail health products. With the recent launch of their new two-step nails wipes, and the highly anticipated cuticle oil due out later this year, tenoverten is emerging as a powerhouse for mindful colour (and care) development that is safe for both the client and technician.

Jaclyn Ferber, Vice President, tenoverten

Jaclyn Ferber

How have you gone about developing your product and how do you test your formulas?

There were specific NO’s for us with regards to common ingredients we didn’t want in our products. Our factory respects tenoverten’s mission and was able to create a formulation we approved of and that support our nontoxic claims. We also re-review our ingredients whenever a consumer concern arises, and make sure we’re not including the ingredient or that we understand the real concerns based on an evaluation supported by reliable data.

@tenoverten

@tenoverten

Brand Q+A

@tenoverten

What has been the most challenging part of developing products that fit with your point of view?

Navigating a very loosely-regulated industry, deciphering ingredients and making sure that the evaluation of safety and toxicity is founded on reliable information that takes into consideration factors like means of exposure, dosage and recommended-use levels.

Products & Treatments - 1 - THE ROSE OIL New for December 2016 This 100% natural cuticle oil promotes healthy nail growth. Inspired by the brand’s dedication to healthy nails, this deeply-nourishing formulation uses a rich blend of Vitamin E, horsetail extract, jojoba, argan, rose flower, pomegranate, sweet almond and hemp oils.

8 mL, $34

- 2 - NEW FALL 2016 COLOUR COLLECTION - A - #040 CLIFF A rich, rust shade with the warmth to flatter all skin tones.

- B - #041 BROAD This vampy brown, with a metallic finish is a brilliant alternative to sultry plums and black.

- C - #042 BEEKMAN This soft cocoa brown is your new wear-with-all neutral, the ideal update to last season’s greige. $24 each

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VMV Hypoallergenics VMV Hypoallergenics is formulated for the one in four people who suffer from ingredient sensitivity, which means it’s completely safe— not to mention effective—for everyone. With over 75 peer -reviewed and published papers, VMV Hypoallergenics is the epitome of clean development, constantly reformulating products to remove potential irritants to ensure their clients get the benefits of high-quality clinical skin care and cosmetics without the potential for reactions.

Brand Q+A Laura Verallo de Bertolo, CEO, VMV Hypoallergenics

Laura Verallo de Bertolo

Tell us about VMV’s development process and how you test your formulations.

We maintain a research centre and clinic. A clinic without a research arm that is constantly doing and publishing studies tends to be overly reliant on what suppliers sell them. The clinic needs to be innovative itself. Research without a clinic can become removed from the reality of how a treatment is being used, how it affects patient compliance and how it’s working in the real world. Our founder, Dr. Verallo-Rowell still heads this clinic research centre, and over 90% of new products come from original prescriptions formulated at the pharmacy and lab.

Based on results, we then look at the formulation with commercial production in mind: Is it stable? Are the ingredients allergens? Will there be difficulties in manufacturing it? Efficacy studies follow in randomized, double-blind tests, but we also rely on multi-study reviews in published journals to counter-check the veracity of what we see in our own results.

Products & Treatments - 1 - RE-EVERYTHING LINE FOR ANTI-AGING Renewing, regenerating, rebuilding and revitalizing: This validated hypoallergenic, fragrance-free collection helps reduce the appearance of fine lines and wrinkles, while balancing skin’s pH to reveal a brighter, more youthful-looking complexion.

A- Re-Everything Treatment Toner, 125 mL, $62 B- Re-Everything Anti-Age Primary Treatment, 50 mL $120 C- Re-Everything Eye Serum, 30 mL, $120

- 2 - LIP GLOSS Not all lip gloss is created equal. VMV’s is 100% dye-free, 100% wax-free and 100% fragrance free. Formulated with titanium dioxide and iron oxide for additional sun protection, plus green tea for antioxidant benefits, this lip gloss prevents chapping while providing a beautiful dewy glow. $36

- 3 - BOO BOO BALM A universal favourite, this virgin coconut oil hypoallergenic balm is a life saver in winter: It quickly and ouchlessly soothes dry cuticles, rough skin, raw nostrils and chapped lips. It also helps heal cuts, scrapes and small wounds.

From $16

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Beauty Discovery + Distribution / www.theprinciplebrands.com / 416-464-8852

Get in touch! Email us at info@theprinciplebrands.com for product information or to order products for your retail or professional beauty concept.

For press inquiries, please contact Ashton Marcus PR: ashton@ashtonmarcuspr.com or 647-972-5541.

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