WINTER 2023 | Your bulletin of the season's breaking beauty news, trends and launches from all corners of Living Beauty Inc.
FOR PEOPLE WHO CARE
The Beauty Ideals Issue
LIVING-BEAUTY.COM
ABOUT TAKING CARE
Exploring what’s behind our perceptions of beauty. Plus, your ultimate guide to gifts and travel essentials.
THE
BOLD
AND THE
BEAUT
IFUL
Spanning architecture, art, fashion and beauty, here's a guide to how some of the most unconventional ideas became celebrated with time. By Audrey Leonard Beauty is a matter of
Pablo Picasso's Cubist and
The aesthetics of design
personal preference and
Abstract art, particularly
also zig and zag over the
taste—what one person
his 1907 work “Les
decades. Now the very
finds beautiful, another
Demoiselles d'Avignon,”
definition of good taste,
may not. It encompasses
shocked audiences before
Mid-Century Modern style
emotional, intellectual
ultimately redefining
was initially criticized
and even moral values and
artistic standards.
for being too stark and
is not solely a matter of
Jackson Pollock’s abstract
minimalistic. Meanwhile,
aesthetics, because it is
expressionist drip paintings
industrial design,
deeply connected to one’s
were met with mixed
popularized in the 1960s
personal experiences.
reviews when they were
and ’70s, once considered
Added to that, our
first introduced in the
cold and utilitarian, has
definitions of beauty are
late 1940s, appearing
become appreciated
evolving. We are constantly
to be no more than
for its simplicity and
influenced by new ideas,
uncontrolled splatters of
efficiency. Italian design
shifting societal norms and
paint. And in the 1980s,
cultural trends.
Jean-Michel Basquiat’s
In the aesthetically minded worlds of art, fashion, architecture, design and beauty, unconventional and initially unattractive concepts often transform over time into celebrated
have gained esteem and
styles. Even the sensual
recognition years later when
Art Nouveau movement of
perceptions changed.
the 1890s, which features cherished organic motifs and ornate details, was initially met with mixed reviews because some found it overly decorative. With its raw concrete structures and blockish designs, Brutalism was often met with disdain when it arrived in the
death in 1890). Or Marcel Duchamp’s 1917 “Fountain,” a repurposed urinal that caused outrage when it was introduced as art that went on to form the basis of remix culture. Similarly,
The line between what’s considered “beautiful” and “ugly” is constantly being blurred by creative thinkers in art, fashion and design, and it’s this type of boundary-pushing mentality that helps move society forward. Personally, I’ve always been attracted to a unique sense of character, the imperfections that capture each individual’s specialness—
history in architectural
one painting before his
eventually gaining widespread appreciation.
a crooked smile, single dimple or beauty mark that makes
as hideous and offensive
rumoured to have sold just
equally pushed boundaries.
Audrey Leonard explores how aesthetic preferences evolve
expressionism.
is also present throughout
lifetime. (The artist is
Runway beauty looks have
over time, with what was at one time considered “ugly”
revered as pioneering Neo-
what’s seen as beautiful
as disturbing during his
our cover story “The Bold and the Beautiful” (page 2),
of imperfections, natural
time but came to be highly
rung truer than it does today as rigid beauty standards of yesteryear give way to inclusivity and individuality. In
now a quintessential classic.
encouraged the embracing
established norms of the
movements once perceived
generally interpreted
due to its simplicity, but is
and makeup artists have
departure from the
groundbreaking works and
paintings, which were
was met with skepticism
“beauty mark,” designers
was considered a radical
This boundary-pushing of
Gogh's Post-Impressionist
“Beauty is in the eye of the beholder,” is a saying that’s never
Since Cindy Crawford’s
graffiti-influenced artwork
phenomena. Many
Consider Vincent van
A WORD FROM OUR FOUNDER
us all more loveable. and architecture crew the Memphis Group's widely revered use of colour and play in the 1980s was perceived as garish and outlandish. All three styles are experiencing a resurgence in popularity— copycats abound in every furniture store—demonstrating that as prevailing tastes evolve, what’s old is new, or put another way, what’s ugly is beautiful again.
1950s. Over time, Brutalist
On the catwalk, fashion
buildings like London’s
pioneers like Vivienne
Barbican Centre have
Westwood and Jean-Paul
become iconic architectural
Gaultier challenged the
landmarks, gaining acclaim
status quo in the 1970s
for their honest and robust
with provocative, rebellious
design. Meanwhile, marked
designs, which were initially
by chaos and asymmetry,
seen as unattractive and
the Deconstructivist
even offensive. Their inno-
style of contemporary
vative styles significantly
“starchitects” like Frank
influenced the fashion in-
Gehry and Zaha Hadid,
dustry—Vivienne Westwood
which sprung up in the
is credited with popularizing
1980s and 1990s, tends
modern punk and Jean Paul
to polarize viewers, while
Gaultier’s cone corsets have
also reshaping perceptions
become iconic. Long before
of what architectural
that, in the 1920s Coco
conventions can be.
Chanel's little black dress
body hair, freckles and aging gracefully, while challenging the conventional beauty ideals of previous generations. Questioning the perception of beauty and changing what we see represented in the beauty industry makes it look a lot more like our world, and that's something that will never stop being beautiful. By helping to change our minds about what we find ugly or beautiful, these pioneering movements, trends and artists show that innovation and defying convention can deepen society’s appreciation of beauty. Witnessing our own growing perceptions
But when it comes to the beauty products we use every day, there’s no denying our love of pretty packaging. On page 8, we examine why we prefer to surround ourselves with things we find alluring in “The Rules of Attraction” and I share some very pretty products to give this season in my gift guide on page 4. One of my favourite ways to enrich my perspective with new forms of beauty is by travelling. Fortunately, that no longer means leaving my trusted products behind. In “Packing Light” (page 5), we share the top products you need never be without, all in carry-on approved sizes. To inspire your wanderlust, in “Nailing It” (page 6), we take a look at manicure trends from around the world, which vary from bold and sculptural to elegantly monochromatic. We hope you enjoy exploring with us in this issue.
also reminds us that beauty is a subjective and ever-evolving celebration of uniqueness. What sets boundary-pushing movements apart is
“By helping to change our minds about what we find ugly or beautiful, these pioneering movements, trends and artists show that innovation and defying convention can deepen society’s appreciation of beauty.”
“The line between what’s considered ‘beautiful’ and ‘ugly’ is constantly being blurred by creative thinkers in art, fashion and design, and it’s this type of boundary-pushing mentality that helps move society forward.”
their ability to challenge conventional standards, with individuality and selfexpression as true markers of character. In essence, our world's diversity and capacity to appreciate various forms of beauty enrich our experiences, with both immediate and delayed effects.
xo Mariam Founder and CEO, Living Beauty Inc.
PHOTOGRAPHY (COVER) BY SUECH & BECK, HAIR AND MAKEUP BY ROBERT WEIR; PHOTOGRAPHY (THIS PAGE) BY SUECH & BECK, HAIR BY RAMZI MAHMOUD, MAKEUP BY ROBERT WEIR; OPPOSITE PAGE BY SUECH & BECK, PROP STYLING BY DANI REYNOLDS
02
LIVING BEAUTY
IN THEIR OWN WORDS Gaëlle Lebrat Personnaz, the Paris-based founder and CEO of Manucurist, is revolutionizing how we care for our hands. Here, she shares how her family business and her career in the fashion industry led her to launch a green beauty nail-care brand without compromising on results.
Manucurist is actually my mother’s story because she and
So I went to a French chemist with all these asks. And
MANUCURIST GREEN OIL (15 ML), $20
my father opened a nail salon called Manucurist in Paris
after many years, he came to me with a solution. It was
MANUCURIST ROSE NOUVELLE HAND CREAM (60 ML), $24
in 1996. She also distributed products to professionals in
the beginning of the Green Flash formula. He said, “It's not
MANUCURIST GREEN NAIL POLISH REMOVER (100 ML), $20
France. Since the beginning, I was there to help her, but for
a monomer, it’s a polymer, so it's very safe. And you can
MANUCURIST CUTICLE SOFTENER (15 ML), $20
many years I was employed in the luxury industry. I used to
remove it very easily without acetone. You can do it in one
MANUCURIST GREEN NAIL POLISH, PETULA (15 ML), $20
work for Saint Laurent, Prada and Louis Vuitton. I took over
minute at home by yourself.” I didn’t believe him! After a
MANUCURIST ACTIVE GLOW (15 ML), $24
the family business seven years ago, and I wanted to create
few weeks, I said let’s try this formula. I instantly saw that I
a brand rooted in the professional world we came from, but
had something new and we launched it in 2019. It’s a good
packaging—in every detail. Because I am a feminist, I
for everyone.
solution for everyone because it's so easy to do it by yourself
wanted to bring a clean product to every woman and
at home. Everyone here in the company is very, very proud
because I am coming from the fashion world, I wanted to
of this innovation. It’s a new way to put colour on your nails.
bring something very different to the market.
to go back to a nail salon, otherwise you can have a very bad
My fashion background helps me put a lot of intention into
This year we launched Active Glow, which is a classic nail
experience if you remove it at home. I thought to myself,
the details of the project. Every woman wants something
polish that’s in between makeup and skincare, but for nails.
there must be something in between gel and nail polish—
nice, with nice packaging. I wanted to be effective and to be
It gives a very strong glow to your nails and a nice, clean
that dries instantly, with none of the bad ingredients that
green as well, which are obviously not the same; they are
look. You don't need a lamp—it dries very fast. And you don't
you can find in gel, and that you can remove very easily like
always fighting each other. We want every woman to
need the base coat or a top coat. It’s very easy: It’s your nails
regular nail polish, without any acetone.
recognize herself in the image, in the colour, in the
but better.
I saw women having allergies sometimes and having difficulty removing gel nails. It is very complicated. You have
04
Mariam's Gift Guide 1.
2.
To elevate your holiday season, Mariam has hand-selected her favourite gifts for everyone on your list. Whether for dear old friends or new acquaintances, rest assured that these presents will impress.
For the one who always ends up hosting
From raucous soirées to more intimate dinner parties, a statement bottle of hand soap is a must-have in any powder room. Plus, winter skin will enjoy some much-needed TLC with Olverum’s rich hand lotion.
For the one who always looks flawless A perfect polish goes a long way to achieving that #wokeuplikethis vibe. New to Canada, Manucurist’s Gel Nail Set gives salon-like results at home.
3.
For the one who styles their tub While not everyone is a bath person, there’s a place for Olverum’s iconic bottle of Bath Oil in every chic bathscape. And with its unmistakable relaxing scent, you just might convert a few shower lovers this season.
For the one who never a workout
skips
4.
Adipeau is all about using the skin’s natural abilities to achieve facial fitness, something you can’t necessarily work on at the gym. This is a gift that pairs perfectly with anyone’s #gymgoals.
5.
For the one who's always optimizing
In the quest for self-optimization, body care is not to be overlooked. Biologique Recherche Creme MSR-H Corps is the crème de la crème of body lotions, with a cocktail of ingredients selected to increase density and rebalance skin at any age. Plus, it smells like freshly baked cupcakes. (Seriously!)
1. OLVERUM PURIFYING HAND WASH (250 ML), $44.50, AND SOOTHING HAND LOTION (250 ML), $49.50 2. MANUCURIST GREEN FLASH ESSENTIALS KIT, $105 3. OLVERUM BATH OIL (125 ML), $84 4. ADIPEAU ACTIVE FACE CREAM (50 ML), $120 5. BIOLOGIQUE RECHERCHE CREME MSR-H CORPS (200 ML), $326
After 10 years with Biologique Recherche Canada, including
Biologique Recherche Serum Colostrum VG 30 ml, $180
Adipeau Active Face Cream 50 ml, $120
eight with Living Beauty Inc., it’s safe to say that Veronika
“I like the texture, the
“I use Adipeau every other
Gueorguieva is someone we really can’t live without. As our
hydration and how it
night as a rich layer before
Director of Education, Veronika shares her knowledge and
perfectly complements
bedtime. I can’t wait for
experience with Biologique Recherche spa partners across
Serum Oligo Proteines
them to make a cream for
the country, building unforgettable personal connections
Marines.”
the body!”
Veronika Gueorguieva, Director of Education, Living Beauty Inc.
along the way thanks to her commitment to creating custom experiences for everyone she works with. Beyond her lifelong calling as a skincare savant (she’s also worked as a professional makeup artist and aesthetician at One2One Studio and Holt Renfrew), Veronika loves to travel the world and explore different cities and cultures. And while she enjoys sitting down to a meal at a nice restaurant, she
Biologique Recherche Serum Oligo Proteines Marines 30 ml, $130
“I use it for my eyes and face to treat dehydration and energize the skin. It’s also very brightening.”
GUEST EDITOR
prioritizes active and healthy living—always in a stylish pair of sunglasses.
We caught up with Veronika to discover a few of her
personal wellness and beauty essentials, from how she stays active during the winter to her favourite restaurant, plus her must-have skincare products.
Dior Sunglasses
Fairley Jewellery
“I’ve probably owned a
“This jewellery line can
couple hundred pairs of
easily be dressed up or
sunglasses in my life. I
down. It’s youthful and
love all kinds of glasses, in
not too conservative.”
different colours, different frames and uses.”
Manta Healthy Hair Mirror Brush $46
“Summer or winter, it’s
Cluny Bistro & Boulangerie
great to enjoy a weekend
“Cluny has a typical French
here with the family.
menu and a great interior
Whether you explore the
with lots of flowers, vases
County or stay in, you’re
and chandeliers. It feels
guaranteed an experience.”
very rich, just like the food.”
Wander the Resort
Biologique Recherche Creme Dermo RL & Serum T.E.W.L. 50 ml, $212 & 30 ml, $205 “This is my favourite duo during the winter. Together
“I use this brush all the time. For brushing my hair when it’s
they seal in moisture and
dry or wet, for soothing any headaches. It helps with blood
protect skin from the wind
circulation and you can even use it with your hair mask in
and cold while preserving
the shower.”
its glow.”
PHOTOGRAPHY BY SUECH & BECK, PROP STYLING BY DANI REYNOLDS
LIVING BEAUTY
Wherever you’re headed, we’ve got everything you need to maintain your beauty routines—all in carry-on-approved sizes! MANTA HEALTHY
BIOLOGIQUE RECHERCHE
HAIR BRUSH
SERUM A-GLYCA
An adventure-filled
Glycation is one of the main
getaway can wreak havoc
factors in skin aging, which
on your hair, whether it’s
can be exacerbated by heat
the seawater, chlorine or
and UV rays. This serum
whipping down the slopes.
helps fight back against
Manta gently tends to hair
that process and is a must
so your strands stay healthy
when travelling to any hot
in any environment.
destination.
$45
8 ML, $85
BIOLOGIQUE RECHERCHE
BIOLOGIQUE RECHERCHE
LOTION P50T
EYE CARE CONCEALER
No matter how disruptive
Crossed seven time zones
travel can be to your
to get to your destination?
routine, pack a bottle of
With this tinted anti-fatigue
Lotion P50T to maintain
treatment, no one will ever
your skin’s balance
suspect you’re jetlagged.
anywhere in the world.
15 ML, $90
50 ML, $36 BIOLOGIQUE RECHERCHE JAMES READ TAN H2O
LAIT DERMO-S
TAN DROPS FACE
Great news for jet setters—
The darkness of the
all Biologique Recherche
Canadian winter can be
cleansers are now available
unforgiving, but trust
in travel-friendly 50 mL
James Read Tan to add a
sizes! Ideal for bringing
fresh glow to your face until
to a new climate, this
your reunion with natural
gentle cleanser limits the
daylight shows.
skin’s reaction to external
30 ML, $49
stressors like temperature
BIOLOGIQUE RECHERCHE
50 ML, $27
changes and sun exposure.
PATCHS DEFATIGANTS Travel can be stressful at
BIOLOGIQUE RECHERCHE
the best of times, but these
BIOKISS
eye patches offer instant
This regenerating lip balm
relaxation—and results.
soothes dry lips while
1 mask, $40
protecting them from
MANUCURIST ROSE NOUVELLE HAND CREAM To counteract the drying effects of frequent hand
environmental damage, a win-win on the plane and in new climates. 15 ML, $75
sanitizing (mission critical
DAME ZEE VIBRATOR
at the airport), Manucurist’s
To experience pleasure
Rose Nouvelle Hand Cream
wherever you go,
contains coconut oil,
Dame’s petite
rapeseed wax and aloe vera
vibe is discreet
that hydrate skin without
yet powerful.
leaving a greasy residue.
$42
60 ML, $20 MANUCURIST NAIL POLISH IN DISCO When you’re on a mission to let loose, Manucurist’s Nail Polish in Disco goes from daytime neutral to afterdark spark. 15 ML, $20 BIOLOGIQUE RECHERCHE SERUM COLOSTRUM VG Hitting the slopes? Not before you apply this lipidrestoring serum, which acts as a liquid cushion to help strengthen the skin barrier. 8 ML, $75
06
STRANGE BREW Why we can’t get enough of beauty products with weird smells
TASTING NOTES EARTHY: BIOLOGIQUE RECHERCHE MASQUE VIVANT (100 ML), $82 PUNGENT: BIOLOGIQUE RECHERCHE CREME COLLAGENE (50 ML), $106 FERMENTED: BIOLOGIQUE RECHERCHE
LBI Q&A: What is something most people find unattractive that you find attractive?
LOTION P50T (250 ML), $129 “Grey hair is so beautiful and stands out in a good way. It’s lovely to see more and more gorgeous women rocking their natural silver hair now—I’m excited to join them one day.”
Aisling Lafferty, creative producer, Public Office “There is a unique charm in encountering someone who wears their life on their face and body. Ultimately, self-care and self-acceptance are some of the key factors that make an individual the most attractive person in the room.”
Simla Ayduran, model “I’ve always admired how beautiful unique teeth look on others. Watching celebrities succumb to bright white veneers is always sad, but I’ve learned that owning your smile comes with a genuine confidence that no one can take away from you. Say, ‘Cheese!’”
Tahreem Alvi, art director, Public Office “Stretch marks are so demonized in our society, yet they are so common and such a natural and beautiful part of our bodies growing and changing. The way they catch the light and wrap around our skin—they really are beautiful when you look closely.”
Suech and Beck, photographers It’s no secret that in the world of beauty marketing, con-
like lactic acid or yeast, are prevalent. As a result, the brand
Ultimately, fragrance-free products are growing in
sumers react more favourably to a product when it contains
has become infamous for the distinct aromas of some of its
popularity because fragrance is an unregulated term, so
ingredients with scents that elicit a positive response.
products, earning them comparisons to a litany of olfactory
listing ingredients as “fragrance” can be a way for harmful
Think: a note of a mood-enhancing essential oil or a splash
assaults: sour breast milk, vinegar and even Vegemite. It’s
substances to sneak into products. Eschewing added
of nostalgia-inducing gingerbread. So what of products
a polarizing phenomenon that manages to both attract and
fragrances means the company is 100 percent transparent
that downright stink, showing up au naturel without any
repel at once.
about what's in its products.
“For someone who is used to applying a cream with artificial
The key consideration in skincare’s efficacy, whether it’s
fragrances, this ‘yeasty’ smell is weird,” says Laura Gasnier,
fragranced or not, is working with a professional to establish
Export Sales Manager at Biologique Recherche in Paris.
what will best suit your skin’s needs. And who knows? You
Since its inception, Biologique Recherche has taken the
“If the clients are not used to it and not warned before they
might end up falling in love with some weird scents along
conscious approach of making its products fragrance-free,
purchase, they are skeptical, but they fall in love when they
the way.
meaning that the odours of certain active ingredients,
see the results. Once they know it works, they are ready to
added fragrance? Does this “bad” smell mean a product will work better, like a hard-to-swallow cough syrup, or is it a placebo effect?
“I love seeing natural skin— imperfections and all. It’s a relief to let go of the idea that we have to cover up our real faces before going out into the world, something that we grow up believing and see every day in the media. And it feels like a much more personal way to present ourselves.”
Petra Cuschieri, design director, Public Office
skip past that unusual smell.”
NAILING IT ROYAL TOUCH Japan has a major reputation for daring, intricate nail art and the upcoming trends there follow suit. “Long known as the motherland of nails, Japan has unique Spring 2024 trends that include 3D filigree, reminiscent of Japanese royalty and art,” Ellison says. For longer nail lengths, adorning piercings with sleepers and dangling jewellery is
instructor at Humber College in Toronto, to explain what’s trending and where.
BOLD AND BEJEWELLED
Despite the famous French manicure,
She points to the ’90s goth trend, including vampy shades of reds and
a style that actually originated in
slates, as well as nail piercings and blue accents rising in popularity
Hollywood, French nail preferences
over the next few months. These Spring 2024 trends will contrast
tend to err on the side of restraint.
starkly with the traditional brights and neons associated with
According to Ellison, the South
When it comes to nail art, Ellison says anything goes in North America.
“Minimalism is huge,” says Ellison. But
warmer weather. “Chromes in lighter shades, reverse slimline
that’s beginning to evolve. “This spring,
French manis, longer lengths and latte manicures in chocolates
we’ll see ribbons adorned on and
and terracottas transition from winter into spring,” she says.
threaded through lengths long and short, as well as delicate
TRY: Manucurist Green Nail Polish, Dark Pansy (15 ML), $20
3-D roses on ‘lip gloss’
shades,” says Ellison.
Polish, Milky White (15 ML), $20
closely follow North American trends and urban nail art styles. “It always leans toward longer, jewelled and bolder designs,” she says. In Brazil, there’s a focus on classic reds—for long or short lengths—as well as a skinny French manicure. “Meticulous cuticle work and care is always on order here,” Ellison adds. TRY: Poppy Red (15 ML), $20
bubble tea shades.”
Manucurist Green Nail
American nail market tends to
Manucurist Green Nail Polish,
manicures in milky,
TRY:
Rose Mountbatten (15 ML), $20
individuality and fit all people. We asked Jessica Ellison, an award-winning nail technician and
VAMP IT UP
ombré shading. “Think reds and dark
Manucurist Green Nail Polish,
democratic form of personal expression. Nails allow everyone to make a statement, express their
MILKY MINIMALISM
popular, as well as stark and smooth
TRY:
As an aesthetic choice, manicure preferences vary from place to place. Not just that—they’re a
For an au naturel look, try Active Glow, a two-in-one polish that restores and hydrates nails for an ultra-glowy finish. Manucurist Active Glow (15 ML), $24
ONE TO WATCH Ukraine, Ellison points out, is an emerging leader in nail style. “Its trends are stunning, intricate and clean, with striking geometric patterns, lacework and texture.” TRY: Manucurist Green Nail Polish, Disco (15 ML), $20
PHOTOGRAPHY (THIS PAGE) BY SUECH & BECK, HAIR AND MAKEUP BY ROBERT WEIR; (OPPOSITE PAGE) BY SUECH & BECK, PROP STYLING BY DANI REYNOLDS
LIVING BEAUTY
TRUST THE
PROCESS Suitable for all Skin Instants, Hydraéclat is a moisturizing and brightening Biologique Recherche facial treatment that uses multiple masks to refresh and tone. Featuring the soothing Cold Mask, Masque Vivant and often combined with a booster treatment, it’s a multi-step journey and an invigorating process that leaves skin healthy, fresh and radiant. Find a spa at biologique-recherche.com
In reaching our personal goals, the road can get a little bumpy. Things often seem worse before they get better, with moments that can feel discouraging and times that test your patience. Take decluttering your closet, a task that inevitably results in creating a great big mess, with piles on the floor that need to be dealt with before you get your wardrobe to that Marie Kondo-approved state of Zen. When it comes to beauty, creating makeup looks or achieving hairstyles can often appear weird before they are completed. Take the cosmetic art of contouring, a technique with origins in the theatre: It looks positively frightening before it’s buffed and refined with foundation. Or growing out your bangs, which comes with countless bad hair days before that awkward phase is over. (We’ve all been there.) With skincare, treating specific conditions can sometimes leave skin looking or feeling a little worse before it improves. Biologique Recherche Lotion P50T, for example, is notorious for bringing blemishes to the surface of the skin as it purges. Laser treatments and chemical peels can leave skin red and irritated before revealing the fresher layer beneath. And sometimes, finding the right combination of active ingredients requires trial and error, a process that’s best guided by a skincare professional. “You will not find two people with the same skin. What works for you may not work for someone else. That is why it is always important to trust your skincare professional,” says Kassie Whitteker, Assistant Spa Director at the Miraj Hammam Spa in Toronto, adding that patience and consistency are key when it comes to achieving your goals.
“On average, it takes 28 days for your skin cells to fully turn over and it will generally take that long, or longer, to see results when starting a specific routine. We recommend a period of four to eight weeks before you can really tell if your skincare routine is effective.” Ultimately, beauty is about enjoying the journey. It’s a message that’s at odds with ondemand culture, but a good reminder that life isn’t always about achieving results. And after an eventful journey, arriving at the destination feels even sweeter.
The Rules of Attraction The psychology behind surrounding ourselves with beautiful products—and why form and function always win.
With the advent of the
It’s not just a matter
in our routines. Plus, the
“shelfie”, beauty products
of keeping up with the
investment in high-quality
went from being tucked
Joneses—wanting to be
products usually includes a
away in the medicine
near beautiful things is in
delightful user experience,
cabinet to becoming an
our biology. Studies have
whether that’s through
object of desire on display.
revealed that the sight
a pleasing colour, an
Who hasn’t lusted after
of an attractive product
attractive shape or a well-
a beautiful Diptyque
can trigger the part of
chosen font.
glass candle that’s been
the brain that governs
transformed into a makeup
hand movement. It’s
brush holder? Or an iconic
instinctual to reach out to
bottle of Chanel No 5, which
touch attractive things,
is so beautiful it holds a
and using products in
place in the permanent
pretty packaging makes
collection at the MoMA?
it easier to be consistent
From skincare to hair care and nail care, here are some of our all-time favourite products to admire.
1 3
2
8 4
6
5
7
10
12
9 11
TOP SHELF
MIDDLE SHELF
LOWER SHELF
1
BIOLOGIQUE RECHERCHE CREME SPLENDIDE
4
MANUCURIST COMPLETE SERUM (15 ML), $20
9
(50 ML), $139
5
OLVERUM PURE RADIANCE FACIAL OIL (15 ML), $112
BIOLOGIQUE RECHERCHE SERUM COLLAGENE
6
BIOLOGIQUE RECHERCHE SERUM ISO-PLACENTA
10 ADIPEAU ACTIVE FACE CREAM (50 ML), $120
(30 ML), $166
11 BIOLOGIQUE RECHERCHE LAIT S.R. (250 ML), $72
BIOLOGIQUE RECHERCHE SERUM OLIGO-
12 LOVESEEN CATE LASH, COMING FEBRUARY 2024
2
ORIGINEL (30 ML), $210 3
MANTA HEALTHY HAIR BRUSH, $45
7
BIOLOGIQUE RECHERCHE LOTION P50T (250 ML), $130
PROTEINES MARINES (30 ML), $130 8
MANUCURIST CUTICLE SOFTENER (15 ML), $20
LIVING BEAUTY Mariam White
Seerlee Archer
Founder and CEO
Brand and Marketing Specialist
Caitlin Agnew
Laura Townsend
Editor
Communications Director
Public Office
Contributors
Creative Agency
Simla Ayduran, Alex Laws, Audrey Leonard, Dani Reynolds,
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