Living Beauty Inc. Journal 02 by Living Beauty Inc.

N A

J O

U R L

Looking Closely at Customization Overhauling Mass Building Inclusive Wellness Spaces

Founder’s Note

Jed Tallo Art Director Seerlee Archer Brand & Marketing Specialist Jess Way Public Relations Director

Contributors Jaclyn Bonavota, Carlos + Alyse, Mishal Cazmi, Paolo Cristante, Haley Rae Dinnall-Atkinson, Marjorie Dunham-Landry, Barak Falkovitz, Mélanie Guille, Lesa Hannah, Jeanie Lee, Johnny Tang, Ronnie Tremblay, Madison van Rijn

JOURNAL 02

On the Cover Photography Carlos + Alyse; makeup Ronnie Tremblay (P1M); hair Mélanie Guille (Canvas Agency); stylist Jaclyn Bonavota; model Mella (Spot 6 Management) Living Beauty Inc. +1 877-662-6213 hi@livingbeautyinc.com livingbeautyinc.com @livingbeauty.inc Living Beauty Inc. Journal is produced, written, designed, photographed and printed in Canada.

From top: Biologique Recherche Liposmose, $126, ISO-Placenta, $151, Oligo-Proteines Marines, $125

M. WHITE PORTRAIT BY SATY + PRATHA; MAKEUP, ROBERT WEIR; HAIR, RAMZI MAHMOUD; STYLIST, ELAINE JYLL REGIO. STILL-LIFE PHOTOGRAPHY BY JOHNNY TANG; PROP STYLING BY JEANIE LEE (PLUTINO GROUP)

Blok Design Branding

Caitlin Agnew Editor

As we settle into this new version of life as we know it, we have a very real opportunity to reimagine the role beauty plays in our lives. What has become clearer than ever is the fact that beauty should always start with the individual—their needs, wants and desires— and that skin-care is anything but superficial. It’s a matter of personal health and something to value. For our second issue of Living Beauty Inc. Journal, we wanted to explore both ends of the beauty spectrum: from skincare so customized it caters to your unique DNA to mass products designed to be used by anyone and everyone. More importantly, we considered the value inherent in both—when they’re done well, of course. The power of a truly customized beauty regimen, which no doubt includes mass products, is that this intentional 360-degree approach goes well beyond topical treatments to factor in a person’s lifestyle, physical, mental and emotional abilities and aesthetic preferences. This summer, I took my first business trip since 2020 to visit our clients in British Columbia. It was so refreshing to get away and reconnect. It reminded me of the joy that beauty professionals bring to our lives through their expertise and care and the intimacy of the relationships we have with them. Like our most treasured relationships, beauty is dynamic and ever expanding. That’s what makes us Living Beauty Inc.

xo Mariam Founder and CEO, Living Beauty Inc.

JOURNAL 02

Mariam White Founder and CEO

Contributors

How do you indulge in a way that’s unique to you?

HALEY RAE DINNALL-ATKINSON

“I eat delicious food that gives me the energy to move through my day with excellence, I buy clothes that make me feel both confident and comfortable and I take showers that are way too long once a week to give my naturally curly hair the love and attention it deserves.” As an intermediate accessibility specialist at Human Space, a division of BDP Quadrangle, Haley Rae creates thoughtful and innovative environments that promote equity, well-being and participation. She shares this expertise in “Spa for All” (page 22).

MADISON VAN RIJN

“I have a bath addiction and I’m not ashamed to admit it. I end every day soaking in eucalyptus bubbles and pretend I am at a Japanese sentō.” Illustrator Madison van Rijn, based in Peachland, B.C., has created large-scale murals for Toronto’s St. Regis Hotel, La Palma restaurant and the Park Hyatt’s newly renovated bar. She brought her creative eye to “Spa for All” (page 22).

MISHAL CAZMI

Toronto-based photography duo (and newlyweds) Reiner Carlos and Brittany Alyse are behind our cover shoot and editorial “Glowing Up” (page 14). They say they love that each model brought something unique to the images. REINER:

BRITTANY:

You may recognize beauty writer and editor Mishal Cazmi from her pieces in the pages of Fashion, Elle Canada and Hello! Canada or her on-air appearances for The Social. She looks at how the beauty industry can become more inclusive in “Mass Appeal” (page 26).

CARLOS + ALYSE

“I love cooking and making a day of it: going to the market and buying all the best ingredients, putting on some music and making a meal I’m excited for.”

“I have a bit of a sweet tooth. I love to indulge every Saturday with a fresh pastry, or two or three, from the bakery down the street.”

JOURNAL 02

“Swapping my phone for a contemporary-romance novel and reading away.”

Photography Carlos + Alyse; makeup Ronnie Tremblay (P1M); hair Mélanie Guille (Canvas Agency); stylist Jaclyn Bonavota; model Mella (Spot 6 Management)

One By Lesa Hannah

of a

Customization is a top skincare trend, but a truly individualized approach goes beyond what’s in a bottle.

JOURNAL 02

WITH FILES FROM JANINE FALCON

JOURNAL 02

Kind

JOURNAL 02

PHOTOGRAPHY BY TKTKTK

Ve Laura

ics

“The exposome is so important. And that’s what you eat, you need to get your seven to eight hours of sleep, it’s your stress. And what it does to the skin is insane. We really try to focus on all of that.”

all e

JOURNAL 02

e Bertott o, C

en rg

d llo ra

Still-life photography Johnny Tang; prop styling Jeanie Lee (Plutino Group)

V Hypo

Hitting its peak around 2018, with start-ups taking the lead and several global brands following suit, the trend seems to have been born out of an industry shift away from a one-size-fits-all marketplace and the consumer’s growing desire for not only more choice but also individuality. The concept works just fine for makeup, but when it comes to skincare, it tends to fall short. That’s because companies that market “bespoke” skincare products often formulate them in a very general way, providing a standard base of serum or moisturizer and then adding ingredients based on the consumer’s concern, whether it’s fine lines, oiliness or pigmentation. This approach also typically classifies skin into traditional types like dry or combination. “It’s just not that simple,” says Colette Yeomans, certified medical aesthetician and founder of Clarité Wellness in Vancouver. “The standard way we look at skincare from a consumer standpoint is too generic.”

Biologique Recherche µ-Fill PIGM 400 Anti-Dark Spot Micro-Cone Patch, $248

, VM EO

One of the biggest trends to emerge in the beauty industry over the past few years is customization, where a product is personalized for an individual consumer. This ranges from mixing your own lipstick or foundation shade to choosing colours for a palette.

“A proper skin diagnosis will make sure my client is well aware of their skin conditions. Sometimes, they think their skin is dry but it’s actually oily and we have to educate them.”

From left: Biologique Recherche Masque Vivant, $70, ISO-Placenta, $151, Colostrum VG, $173, Masque Biofixine, $285, Liposmose, $126

PHOTOGRAPHY BY TKTKTK

rche he ec JOURNAL 02

“It’s skin, but it’s also more of a holistic approach. It’s taking certain supplements, eating a well-balanced diet, doing exercise, getting enough sleep— it’s everything.”

JOURNAL 02

Biologique

Tania M il

a intern tional t r

r, ne ai

r, le

To tailor her services, Yeomans works with French professional skincare brand Biologique Recherche, which based its entire methodology on personalized treatments and products back when it launched in the ’70s. Skin is not viewed by type but what is referred to as the Skin Instant. “We look more at how the skin is at the time that we see it because it’s a huge organ that changes rapidly and adapts to its environment,” says Tania Miller, international trainer at Biologique Recherche. “If a client comes in in the morning, her skin may change by the evening.” To get the full scope of the client’s skin, the aesthetician also takes into account the client’s age, lifestyle, occupation, if they smoke and how much sleep they get. “This gives us a clear idea of what problems the skin may be facing on a daily basis,” says Miller. “We need that information to give our clients a customized treatment as well as customize our products to them.” It’s this holistic view that enables a professional to understand why a skin issue is occurring and decide how to best resolve it. Take pigmentation, for example. “I’d be looking at, ‘What kind of pigment are we dealing with?’” says Yeomans. “There’s hormonal pigmentation. There’s pigmentation from the sun. And then there’s a liver/gallbladder style stagnation, pigmentation. And, surprisingly, all of these are treated quite differently,” she says, adding that this is why a resurfacing agent is not going to be the solution for all types of pigment. This thorough approach is why truly customized skincare is best guided by an aesthetician’s educated, experienced eye. “When we can identify why there’s a deficiency in lipids or why there’s an imbalance in oil, then we can really start to target

—Veronika Gueorguieva, national trainer, Biologique Recherche Canada

“Skincare professionals have the training, knowledge and hands-on expertise to create personalized prescriptive routines that can help target specific concerns. They are able to look at a person’s lifestyle, unique skin health, time available and even budget to create and offer guidance for rituals that bring results.”

All the tools you need to cocktail your serums and multi-mask. From top: Living Beauty Inc. Multi-Masking Bowls, $20, Everything Spatula, $25; Biologique Recherche Masque Vivant, $70, Masque Biofixine, $285, Masque VIP O2 $154

Franz, talie fou

13 JOURNAL 02

“Our product portfolio delivers instant results and targets all major skin concerns, from dryness and dull complexion to effective anti-aging; hence it’s super flexible and allows for a great deal of personalization. In other words, you take what you need at any given moment.”

PHOTOGRAPHY BY TKTKTK

JOURNAL 02

agicstrip r, M es

what needs to be done and which products are going to be correct,” says Yeomans. It’s also why Biologique Recherche recommends that clients buy their products only after a consultation. “Without direction from a professional or somebody who’s capable of looking at you uniquely, you’re wasting your money,” she says. But you also want to do so without overwhelming the client. “When taking care of a client, we inquire as to what their concerns are in order to best develop an in-clinic treatment program and an at-home skincare ritual that will support their objective as well as respect their budget,” adds Suzie Rousseau, owner of pH Santé Beauté in Montreal. Keeping a client’s priorities in mind is also essential when tailoring the results of injectables. “It’s really about listening to how a patient sees their own reflection and how we can approach that,” says Amy Newman Brown, aesthetic director of Toronto Plastic Surgery. “You really want to understand what the patient is looking for. You have to be able to adjust in order to offer them the aesthetic they’re after because there are so many nuances with injectables.” The next frontier of skincare customization is genetics. Soon to be launched globally, Biologique Recherche’s My Beauty DNA uses a swab of saliva to analyze a client’s genetic code, revealing positive genes (ones that protect the skin barrier from such things as pollution, inflammation) and risky genes (such as damage to collagen). “Then we will have an idea of how things may change for a client,” says Miller. The results can also be sent to Biologique Recherche’s head office in Paris, where a cream or serum is ordered for that client as part of the Haute Couture program.. “It really is mind-blowing,” says Miller.

e nd

—Linda Brigley, owner, Spirit Spa Halifax

Universal Hair Care The Manta Healthy Hair Brush ($42) has patented Flexguard technology to keep hair of all textures at its healthiest.

ha i r a n d a y h t l a e H s un - k i s s e d r adi a . e nc g a y n e ta

Glowing Up Photography by Carlos + Alyse

Makeup by R o n n i e Tr e m b l a y

Hair by Mélanie Guille

Styling by Jaclyn Bonavota

Tktkt tktktktt ktktk Ur samenduciis Braids of Gloryeseque non et quaturi tatusam et To keep hair hydrated re, sendel in eatem andcum, reduce fly-aways, velest, officte ntionsequis. Biologique Recherche Pommade Capillaire ($102) is enriched with vegetable oils that consolidate hair strands and reseal tips.

Body Electric For a tailor-made lift that works with all skin tones, look no further than James Read Tan Gradual Tan H2O Tan Drops Body ($65), which gives a natural glow all year long.

Shine Your Light Biologique Recherche Sérum de Teint ($164) evens out skin tone while protecting and hydrating.

Infinite Best Biologique Recherche Shampooing Traitant VIP O2 ($67) and Baume Capillaire ($74.50) care for hair from within. James Read Tan Tantour Sculpting Duo ($66) contains the smallest amount of tanning agent DHA for a sheer, natural hint of colour while it contours and highlights.

Spritz This Biologique Recherche Lotion P50 Capillaire ($104) exfoliates and regulates the scalp, creating the ideal foundation for healthy hair.

Big Benefits Biologique Recherche Huile Bénéfique ($99) hydrates body and hair, giving them both the love they need to shine. Models: Analyssa (Elite Toronto), Ethan (Want Management), Jayde (BNM Models) and Mella (Spot 6 Management)

PHOTOGRAPHY BY TKTKTK

Illustrations by Madison van Rijn

All

PHOTOGRAPHY BY TKTKTK

JOURNAL 02

for

JOURNAL 02

Spa

As beauty products become more inclusive, so do the spaces where we enjoy and offer professional treatments. According to Haley Rae Dinnall-Atkinson, intermediate accessibility specialist at Human Space, a division of Toronto architecture, design and urbanism practice BDP Quadrangle, creating an inclusive, accessible spa or salon should be a collaborative, equitable process that considers the wellbeing of both clients and staff. “Designers should collaborate with end-users, such as clients and staff, and actively include and learn from individuals with a range of perspectives including intersectional identities like race, gender identity and expression, sexual orientation and especially persons with disabilities,” she says. She explains that it’s important that clients and staff feel welcome to bring their whole selves — emotionally, mentally, physically and spiritually — and experience a sense of belonging at spas and salons. This goes as far as aesthetic considerations like decorating with warm colours such as red, orange and yellow, which are easier to perceive than cool colours, and using matte floor, wall and ceiling surfaces to reduce glare. Design can also be used to help protect spa and salon staff. A ventilation system, for example, can aid individuals who may have compromised circulatory systems and fragrance sensitivities. To protect from long-term injuries, furniture and equipment should be accessible, adaptable and ergonomic, with options for people of all sizes, heights and mobility levels. “A variety of furniture and equipment is more inclusive and helps to create spaces for all,” says Dinnall-Atkinson. Human Space provides expertise in the areas of inclusion, accessibility and wellness that help businesses overcome physical, informational and communication barriers. For a glimpse at thetruly inclusive spa of the future, Dinnall-Atkinson shares her tips on creating an accessible wellness space.

H F

B I A E

24 JOURNAL 01

C Accessible benches and seats should have components such as back support and armrests to provide safety and stability with designated clear floor spaces and companion seating.

Reach ranges should enable persons using mobility devices and of short stature to touch and grasp a product using a front and side approach.

Restroom facilities should provide accessible plumbing fixtures, universal and accessible washrooms, change rooms avatories, water closets, urinals and showers. E

F Offer quiet spaces that have a neutral sensory environment with minimal stimulation to help manage sensory overstimulation.

G Furniture, fixtures and equipment should be accessible, flexible and adaptable. There should be an accessible path of travel into and

throughout each treatment room. Fixed seats should have an adjacent clear floor space to allow persons using mobility devices to transfer from their device and onto the seat. H

Tables should provide a surface height that has a clear floor space and knee and toe space for a front approach on both sides of the table. Seats should have an adjacent clear floor space to allow persons using mobility devices to transfer from their device and onto the seat. I

Provide an accessible portion that has a clear floor space and knee and toe space for a front approach on both sides of the counter or points of transaction. Height should be usable by persons using mobility devices and of short stature. Provisions for communication (signage and assistive listening B

devices) should also be considered. Any forms to be completed should be available in accessible formats.

JOURNAL 01

Entrances lead from an accessible exterior path of travel at sidewalk level or a ramp that leads from a sidewalk. Accessible design features like power door operators, clear door widths and clear turning spaces are integrated. A

27 Photography Carlos + Alyse; makeup Ronnie Tremblay (P1M); hair Mélanie Guille (Canvas Agency); stylist Jaclyn Bonavota; models Ethan (Want Management); Jayde (BNM Models)

JOURNAL 02

By Mishal Cazmi

PHOTOGRAPHY BY TKTKTK

What does a truly inclusive industry look like?

Appeal

PHOTOGRAPHY BY TKTKTK

JOURNAL 02

Mass

JOURNAL 02

PHOTOGRAPHY BY TKTKTK

“Navigating the world of skincare without proper consultation can result in wasted money, time and effort or might even create more issues for your skin. A consult should educate the client on why they are using a product and provide them with a review of key ingredients and the function the product is performing.”

Spirit Spa

JOURNAL 02

a Brigle y, Lind

Still-life photography Johnny Tang; prop styling Jeanie Lee (Plutino Group)

er,

Inclusivity has been at the forefront of beauty ever since, but when it comes to real, sustained change, the industry is still a work-in-progress. As the needs of deeper skin tones get addressed in makeup, other categories, like skincare and sun protection, still fall short. While sunscreen formulations have improved and promise better protection, they’re not always cosmetically pleasing, says Dr. Renee A. Beach, a Toronto-based dermatologist. Deeper skin tones, in particular, have had to grapple with issues like a white cast from mineral-based sunscreens. Having limited options is one of the reasons why sunscreens are purchased less by women of colour. Inclusivity in skincare also means creating products that serve the needs of all people. “I hope we see formulations that are designed to enhance and meet the needs of skin types—like dry skin, oily skin, sensitive skin and combination skin—and that are fashionable for and cosmetically pleasing across skin tones,” says Dr. Beach.

VMV Hypoallergenics SkinSaving Clear + Clean Body Soap, Non-Drying Glycerin Bar Soap, $14 each

When Rihanna launched Fenty Beauty in 2017, it decisively moved the needle forward in the beauty industry. Beginning with a game-changing range of 40 foundation shades, the brand championed diversity in skin tones. Fenty’s success proves that diversity and inclusivity are more than just buzzwords.

“A lot of people associate safer skincare with natural and organic, but skin allergies are not the same as food allergies. If I’m allergic to bee stings, it doesn’t matter how organic the bee is if I get stung.”

“You’re not changing your skincare routine; you’re enhancing it. These products are for everyone.”

JOURNAL 02

PHOTOGRAPHY BY TKTKTK

30 JOURNAL 02

James Read Tan Glow20 Facial Serum, $44, Glow20 Body Mousse, $48, H2O Hydrating Mousse, $44

s Read, foun

mes Read T an , Ja er

me Ja

When it comes to formulating products, there are certain skin types and conditions that have traditionally been left out by skincare brands. In 1979, Dr. Vermén M. Verallo-Rowell, a dermatologist and dermatopathologist, founded VMV Hypoallergenics for people with sensitive skin. The brand was created in response to the increased number of patients at her practice who were reacting to the cosmetic products they were using. “From the very beginning, my mom wanted to make products that address allergic contact dermatitis and skin conditions that are affected by it, like atopic dermatitis,” says Laura Verallo de Bertotto, Verallo-Rowell’s daughter and the CEO of VMV Hypoallergenics. “We don’t make products for a demographic, a market, a gender or a race. We make them for skin conditions.” Sensitive skin has traditionally been considered a niche category, which explains why skincare brands haven’t always catered its needs in the past, says Verallo de Bertotto. Other deterrents: Sensitive skin products simply aren’t sexy, and they are costly to make. On the other hand, it’s a category that’s growing. “As markets welcome more cosmetics, the instances of allergies rise,” says Verallo de Bertotto. And COVID has also done a number on a lot of people.” In addition, topics like fungal acne and the phenomenon of “maskne” are being widely discussed as more people look to repair their skin. She sees it as a good thing because it’s also forcing brands to start paying more attention. The pandemic has made skincare more important than ever before, agrees retail industry expert Farla Efros, president of HRC Advisory: “We have more time to take care of our skin and we want to.” Efros believes that skincare brands can learn from haircare, which has become a leader in inclusivity by addressing the needs of a variety of hair textures and concerns through both products and marketing. Self-tanning expert and brand founder James Read sees user customization as a way to offer a

—Laura Verallo de Bertotto, CEO, VMV Hypoallergenics

“It’s important to make sure that those with dexterity issues have access to personal care too, so a non-slip easy grip was an important part to develop.”

Clockwise from top right: Magicstripes Hyaluronic Intensive Treatment Mask, $60 for a set of three; The Manta (Mirror) Brush, $45; Dame Products Eva, $175, Alu, $25

Alex F i ne

under and

JOURNAL 02

PHOTOGRAPHY BY TKTKTK

“Because they are meant to stay in place, wearable vibrators can be very beneficial for people with mobility issues since they don’t require much movement or a hand or finger to keep them in place. All humans are entitled to sexual pleasure, and wearable vibrators can help people with certain disabilities access that power in pleasure.”

JOURNAL 02

o-fo ,c

ame Produc

more diverse range of products. The brand’s H2O Tan Drops, for example, fit seamlessly into a beauty routine that you don’t want to compromise. The buildable aspect appeals to a wider group of people who might have specific preferences. “You’re not changing your skincare routine; you’re enhancing it,” says Read. “You pick the glow you want. It’s a product for everyone.” The desire for inclusivity has also given rise to gender-neutral products. Their products once separated into his-and hers categories, brands are now doing away with gendered skincare. Biologique Recherche, for example, is known for its genderless approach.There’s a similar trend in traditionally female-focused makeup where brands, don’t market their cosmetics—or any of its products, for that matter— to a particular gender. Another overlooked demographic is people with disabilities and limited mobility. Product developers are beginning to reimagine basic essentials—like deodorant that can be opened with one hand—and designing user-friendly tools—like makeup brushes for those with limited hand ability. The way in which products are marketed is also evolving. Ad campaigns may be more diverse than ever before, but there’s a long way to go when it comes to celebrating the spectrum of differences that exist, whether it’s skin tones, hair textures, age, acne and body shape or size or dental diversity. Take plus-size representation, which can still be more diverse with regard to body sizes, shapes and even faces. Language matters too, as words are a powerful marketing tool that can have a lasting impact. Efros sees progress being made with brands using inclusive wording but adds that they need to “follow it up with products that satisfy that marketplace.” As consumers demand real, genuine inclusivity, the beauty industry continues to evolve. “In many ways, there’s still a clear and demonstrated unmet need,” says Dr. Beach.

,D EO

—Tim Binnington, founder, The Manta Healthy Hair Brush

Total Tolerance

The prevalence of sensitive skin has risen dramatically over the past decade, afflicting as many as 70 percent of women and 60 percent of men. Characterized by discomfort—itching, burning, stinging, tightness and redness— sensitivity can be the result of external factors like pollution, hereditary conditions or simply a temporary flare-up, like during the recovery from a medical-aesthetic treatment. It is very often difficult to treat with classic products as even those marketed for sensitive skin can be too aggressive. To get to the root of skin’s irritation, Biologique Recherche has introduced Toleskin, a new line of products specifically developed for those with intolerant Skin Instants, whether temporary or long-term.

A new product collection from Biologique Recherche tackles the skin-sensitivity epidemic face first.

Toleskin [B1] and [B2], Professional Treatment A booster powder and serum desensitize the skin to increase its tolerance and decrease its reactivity.

Toleskin [C], $180 Soothing and sterile, this cream is all about giving skin what it needs to be healthy and balanced.

35 Toleskin [DS], $150 for 30 capsules These dietary supplements use the power of probiotics to reduce inflammation from within.

JOURNAL 02

PHOTOGRAPHY BY JOHNNY TANG; PROP STYLING BY JEANIE LEE (PLUTINO GROUP).

Toleskin [M1] and [M2], $74 This lipid-replenishing mask is an emergency cure that immediately calms the skin before or after flare-ups.

GET TESTED Share the results of your professional allergy patch test with VMV Hypoallergenics and the company will suggest products that do not contain your allergens or cross-reactants.

When people discover VMV Hypoallergenics, it’s often as a last resort. “These are the people who are so desperate they finally see a dermatologist, finally get a patch test and finally learn they’re actually really allergic to nickel, preservatives, fragrances—whatever. That’s our top customer,” says company CEO Laura Verallo de Bertotto. But with a mission of empowering a hypoallergenic lifestyle that suits all skin types, VMV boasts major mass appeal. VMV was founded in 1979 by Verallo de Bertotto’s mother, Dr. Vermén M. VeralloRowell. A dermatologist and dermatopathologist who has published more than 100 studies, Verallo-Rowell developed hypoallergenic cosmetics at a time when makeup was largely dismissed by the medical community as frivolous. Her approach was scientific and ingredientled from the get-go, and it’s taken the rest of the industry some four decades to catch up. “In terms of being safe for everybody, our main thing is that this is about the skin—period. Not about a demographic or a market,” says Verallo de Bertotto, explaining that, for the most part, skin cells are the same regardless of gender, race or age. Working with a list of 109 common allergens to avoid, including fragrance, dyes and preservatives, VMV has welcomed a new kind of customer into the fold: folks who just love to try new beauty products. It’s a hobby that can come with some occupational hazards, like irritant and allergic reactions. “We’ve seen a rapidly growing market in people who have become sensitive,” says Verallo de Bertotto. “They had no problems with their skin their entire lives but for several reasons have become sensitive and now need us.” Today, those who do need VMV (and those who are wise enough to follow their gentle lead) have endless products to choose from, including skincare, cosmetics and baby products. And sensitive types can rest easy, because these products work: Peer-reviewed research has shown less than 0.1 percent of people who used VMV Hypoallergenics products reported reactions over a period of 30 years.

JOURNAL 02

VMV Hypoallergenics isn’t just for those with skin allergies—it’s for everyone.

PHOTOGRAPHY BY TKTKTK

Meet the Skintelligentsia

PHOTOGRAPHY BY JOHNNY TKTKTK TANG; PROP STYLING BY JEANIE LEE (PLUTINO GROUP)

VMV Hypoallergenics Essence Conditioner, $32, Essence Superwash Hair and Body Shampoo, $32

Kim Carmichael Director Willow Stream Spa Fairmont Pacific Rim 1

B O TA N I S T

“This inviting space transports guests to a world where day blurs into night, summer into winter and food and drink are plenty. Their hand-cut tagliatelle is a guest favourite that has been on the menu since the restaurant’s opening.”

LBI Guide To 1

L’A B B ATO I R 2

“Located on the site of Vancouver’s first jail, L’abattoir offers Frenchinspired Pacific Northwest fare along with one of the city’s top wine lists. Try the Pacific baked oysters with black truffles.” 3

ANNALENA

“Executive chef Michael Robbins offers modern Canadian cuisine in a modern and contemporary setting.”

4 6

CIRCLE WELLNESS STUDIOS

O N E YO GA

“Accessible and inclusive, this supportive and encouraging yoga studio invites you to partake at whatever stage you’re at in your yoga journey.”

ADDITIONAL SHOPPING SPOTS

Old Faithful Shop Lululemon Lab Herschel Supply Co. Secret Location

JOURNAL 02

PHOTOGRAPHY COURTESY

Our LBI family shares a passion for living well in all facets of life. We asked some of our Vancouver locals to divulge their insider tips on where to snack, sleep, stretch and shop on the West Coast.

“Off the beaten path, this self-guided therapeutic sanctuary allows you to unplug and nurture your mind, body and spirit in a truly restorative and unique experience.”

14 19

10 21

18 12 23

N I G H T I N G A L E R E S TA U R A N T

A U TO S T R A D A

“It offers family-style serving, and the food is absolutely amazing.” 8

REFLECTIONS

GIARDINO

“The best pasta.”

MINAMI

“It has a beautiful garden patio that makes you feel like you’re in Italy.”

“For the salmon and ebi oshi.”

ASK FOR LUIGI

LIVIA

“They have the best pastries and brunch.” 22

GRANVILLE ISLAND

“Visit for groceries and a seaside lunch.”

MISCH

T H E P O LYG O N G A L L E RY

“Great clothes and fantastic styling.” 17

REBECCA BREE

LINDEMAN LAKE

“She does a lot of her sourcing in New York and has the best finds.”

“There is a beautiful hike with breathtaking views.” 12

T H R E E S I S T E R S W I N E RY

EAST IS EAST

“One should always visit some of the nice wineries in B.C.!”

PHOTOGRAPHY COURTESY

RAISU

“Their bento box is only served to the first lucky 25 people that arrive.”

JOURNAL 02

UBUNTU CANTEEN

“For coffee in the morning or an amazing dinner.”

“Her Spark Studio boutique at the the Fairmont Pacific Rim is unique, and her pieces are beautiful.”

“Simple, authentic Italian. It strikes a balance between atmospheric and welcoming.” LEAH ALEXANDRA

“One of my favourite places. The ambience is sophisticated yet fun!”

Owner Sunja Link Body Shoppe

“The best chai, dessert and boulani.”

“Take the SeaBus to the North Shore, and right there by Lonsdale Quay is this nice art gallery.” 24

ADDITIONAL SHOPPING SPOTS

One of a Few The Block Neighbour Nouvelle Nouvelle Eugene Choo

Founder and Skin Therapist Glow Dermal Therapy

Director Theor y + Essence Dental Medi Spa

Sunja Link

JOURNAL 02

Amanda Hlatky

Naz Shahbazi

Biologique Recherche L’Eauxygénante, $54, Masque Vivant, $70, Masque VIP O2, $154, toiletry bag, $40; The Manta Healthy Hair Brush, $42; Magicstripes Hyaluronic Intensive Treatment Mask, $60 for a set of three

Last Look

Packing List With travel slowly returning to our lives, we can’t wait to get packing! Here, the Living Beauty Inc. Journal team shares which products we’ll be taking with us on our next trip.

Biologique Recherche Masque VIP O2 “It breathes life into my skin, especially after a long flight and when I’ve enjoyed the sun too much. I squeeze some into a travel-size container and it magically lasts me the whole trip.” Mariam White Founder and CEO

Caitlin Agnew Editor

Biologique Recherche L’Eauxygénante Multi-Active Skincare Mist for the Face “I’m always spritzing my face on the plane—pre boarding, take off, in the air, when we land. I’m that person.” Jed Tallo Art Director

Magicstripes Hyaluronic Intensive Treatment Mask “The next time I take off, I’ll be bringing a box of these hydrating masks to use on the plane, at the hotel, after a day on the beach— basically whenever I can!”

Jess Way Public Relations Director

JOURNAL 02

Seerlee Archer Brand and Marketing Specialist

The Manta Healthy Hair Brush “My hair tangles easily, especially after a day in and out of the water, a windy hike or a boat ride. The Manta is gentle and frees knots and tangles without breaking hair or tearing it out. Plus, it’s compact!”

PHOTOGRAPHY BY JOHNNY TANG; PROP STYLING BY JEANIE LEE (PLUTINO GROUP)

Biologique Recherche Masque Vivant “I hope to travel somewhere that has a warmer climate than Canada. Masque Vivant is a necessity for keeping my skin mattified and blemish-free.”

JOURNAL 02

3 Founder’s Note

Welcome to the new normal

6 One of a Kind

What it means to customize your skincare

14 Glowing Up

Healthy hair and a radiant glow at any point in time

22 Spa for All

A dream for the inclusive spa of the future

26 Mass Appeal

A love letter to products and treatments for everyone

34 Total Tolerance

The gentle approach of Biologique Recherche

36 Meet the Skintelligentsia

Why VMV Hypoallergenics is ahead of its time

38 The Living Beauty Inc. Guide to Vancouver

Where to snack, sleep, shop and stretch on the West Coast

42 Last Look

Living Beauty Inc. sparks connections—between brands, retailers, professionals and people. @livingbeauty.inc