ENTREPRENEUR SPOTLIGHT Shante Gordon

Say hello to your new marketing bestie, Shante Slay! Shante Slay is a 28-year-old marketing executive who teaches beauty, wellness, and entertainment brands the winning combinations of marketing approaches they need to attract, engage and sell to their audience And she’s just getting started.

Shante received two bachelor’s degrees in the areas of psychology and marketing from the University of Missouri St Louis In January 2016, while still a sophomore and exotic dancer in college, Shante launched Now Trending Media Marketing, a digital marketing agency that provides websites, branding, and omnichannel marketing solutions for the beauty, wellness, and entertainment industry

Slay’s main mantra for life is LOVE WHAT YOU, DO WHAT YOU LOVE. Shante Slay has battled depression, anxiety, insecurities, and suicidal thoughts since she was a preteen, but through finding her passion, helping others, and developing better mental coping strategies, Slay has reached new heights.

Slay’s recent accomplishments include hitting her first 5-figure year, expanding her team, and creating over 30+ marketing strategies that generated an average of 202% increase in conversion rates for her clients.

How did you get your start in the marketing industry?

At the time, I was a sophomore in college and went to school for a double major in psychology in criminal justice I was brighteyed, bushy-tailed, and ready to take on the world, to say the least, but I started to lose my passion for the field I’ve always wanted to become a business owner When I was a sophomore in college, I said let’s go ahead and make it happen Hence, I went on Google and looked up the easiest businesses for college students to start with low overhead. One of the positions I came across was at a marketing agency. I didn’t know much about what marketing was besides billboards and TV, but I’d had a lot of other sales jobs. I was in journalism in high school and was also an exotic dancer at the time, so I said, hey, maybe these skills would translate to a marketing expert. The next day I dropped my major for criminal justice and decided to pursue a double major in psychology and marketing instead

Tell us

Marketing. What was the inspiration behind your brand?

So after I switched my major, I realized that marketing and psychology have a lot to do with consumer behavior and the psychological process people go on before purchasing an item Buying is a psychological process Marketing is a psychological process. So if I was going to start a marketing agency myself, I wanted to make sure that I helped businesses get into the minds of their audience and teach them how to put their buyer first. When I first started, my target audience was just brick-and-mortar businesses, and I knew the type of brick-andmortar business owner I was targeting might come from a generation where they’re not as tech savvy They don’t know how to use GIFs and emojis or don’t know the difference between lol and LMAO

I wanted to show my audience that marketing doesn’t have to be boring. Marketing can be fun! The right strategy, thumb-stopping content, and knowing your audience like the back of your hand are the things that make a brand a trending topic And I wanted to share that with as many business owners as possible

Can you give us your top two tips for creating winning content strategies for new brands?

I would first focus on your audience if you are a new brand I cannot stress that enough If you don’t know what your audience truly wants, needs, desires, struggles with, keeps them up at night, and fills them with joy, you’re already a step behind It goes deeper than demographics; psychographics are key.

The second thing I would recommend for new brands, especially if they don’t have the capital to work with the team yet, is to learn everything they can about marketing funnels and the psychological process a person goes through before buying. How does your audience turn from a stranger to a follower and then from a follower to a buyer?

The female boss is ready to go from just the IG boutique to a trending topic My fullservice digital marketing agency, Now Trending Media Marketing, has just the package! The full, viral marketing campaign handles and all fronts of a brand’s digital presence We do websites, graphics, blogs, social media, influencers, and partnerships, just to name a few If a female boss wants to know more, they can always hit me up on Instagram or check out our website.

A pretty woman who hustles gets to the money first and foremost, stays humble, and is kind to everyone. A pretty woman who hustles has nothing to do with her looks or how many followers she has It’s about the impact she leaves on others nowtrendingmm com