Discover the latest innovations from True Brands. From a new line of stainless-steel drinkware to stylish barware and must-have entertaining accessories, each product is thoughtfully designed to help you meet customer demand and boost sales. Explore fresh designs, quality craftsmanship, and everything you need to keep your inventory fresh and exciting.
The Liminal Collection is the finest possible line between you and the wine: vessels so perfectly crafted that they fade into the background, letting the flavors and aromatics take center stage. Noticeably thinner and lighter than traditional glassware, these crystal glasses feature generous bowls for increased aeration as well as tall stems to help maintain the ideal temperature of your wine.
The result is an almost completely unhindered sipping experience. Close your eyes; take a sip. It’s just you and your wine.
NOUVEAU
Savor your wine from a pastel perspective. Crafted from European crystal, these stemmed wine glasses have a modern, angled silhouette with elegant stems and delicate pastel hues.
ZEPHYR
Crystal Lowball Tumblers
Zephyr features a striking fluted design that twists gracefully around its form. Perfectly balanced for your favorite cocktails, these lowball tumblers are more than just a vessel—they're a statement piece.
Set of 2
8.5 oz
Lead-free crystal
Stackable design
Art Deco inspired motif
PKG: Box
11880 Case of 4
WINE PURIFIERS
Unlock the pure essence of your favorite wines with the Viski ® Alchemi Wine Purifier. In a partnership with PureWine, we use patented Nano-Pore Filtration and Ionic-Capture Technology, it removes sulfites and histamines—irritants that can cause headaches, congestion, and skin flush for up to 75% of drinkers.
Set of 3
BPA-free plastic, nano-pore resin
Removes sulfites and histamines from wine
PKG: Box in CDU
BURKE
Cocktail Mixing Glass
Designed and sized for expert bartending, the Burke 28 oz professional-grade mixing glass features a thickset base, precision pour spout, and hand-etched detailing.
28 oz
Lead-free crystal
Angled geometric design
Precision pour spout
Thickset base
PKG: Box
Removes up to 95% of sulfites and histamines.
Alleviates headaches, congestion, and other adverse wine reactions.
THE ULTIMATE ON - THE - GO BAR
Insulating Backpack ROANOKE
This thoughtfully designed portable cooler keeps contents cold for up to 20 hours or warm for up to 10 hours. Its high-density, leak-proof TPU liner and compression molded base and lid ensure durability and performance. Comfort features include connecting top straps, side handles, and removable padded backpack straps. Multiple pockets, elastic storage straps for bar tools, and included top-roll, watertight TPU bags make it ideal for tailgates, picnics, or outdoor adventures.
High-density insulation
Leak-proof TPU liner
Compression molded base and lid
Removable backpack straps
Includes two watertight storage bags
Holds up to 6 bottles or 30 cans
DIM: 16" H x 13" W x 9"D
PKG: Tag
11975 Case of 4
Tools to make every pour, sip, and stir unforgettable.
At Innovine, we bring together innovation, elegance, and functionality to transform the way wine and cocktail enthusiasts enjoy their drinks. The products feature advanced technology and thoughtful design, making them intuitive to use and aesthetically stunning. Designed for those who appreciate the finer details, Innovine offers a comprehensive, premium collection that enhances every drinking experience.
sip smarter.
innovative tech.
Fresh, modern designs integrating technology for improved functionality and user experience.
distinctive quality.
A dedication to quality and craftsmanship with premium materials to create durable products that stand the test of time.
elegant design.
Products that combine sleek,modern designs with purposeful craftsmanship for a visually stunning wine experience.
shelf appeal.
Thoughtfully designed in Amsterdam, delivering sleek style and stand-out shelf appeal for retail success.
full line launching summer 2025
Innovine™ | NEW ARRIVALS
double hinge corkscrew
The Double Hinge Corkscrew provides two points of leverage for effortless uncorking. Crafted from durable stainless steel, its ergonomic design ensures a comfortable grip and easy use.
• Dual leverage
• Built-in foil cutter
• Non-stick worm Includes crown cap opener Ergonomic handle
• PKG: Hanging box
double lever corkscrew
Open wine bottles effortlessly with this Double Lever Corkscrew. The non-stick coated worm easily pierces synthetic and natural corks, while dual lever arms and precision gears provide extra leverage for smooth, quick cork removal.
Dual leverage
• Non-stick worm
• Ergonomic winged
• Integrated bottle opener
• Works with synthetic and natural corks
• PKG: Hanging box
wing corkscrew
Uncork your wine with ease using this classic Winged Corkscrew.The self-centering mechanism ensures you position the worm perfectly every time, while the ergonomic winged levers offer smooth and effortless cork removal.
• Self-centering mechanism
• Ergonomic wings
• Durable satin silver and black finish Built-in integrated bottle opener
• PKG: Hanging box
This compact yet powerful corkscrew is designed for both sommeliers and wine enthusiasts. Its double-hinged design provides two pointsof leverage,and the 5-turn, non-stick coated worm easily pulls both natural and synthetic corks.
Open your wine bottles effortlessly with this Vertical Lever Corkscrew, designed for smooth and efficient operation.
Easy-motion lever
Gear-driven, non-stick worm
• Heavyweight materials
• Two-step operation
• PKG:Box
• Non-stick spiral worm
Comfortable, ergonomic handle Sturdy die-cast zinc construction
• PKG:Box
vertical lever corkscrew horizontal lever corkscrew two prong cork puller
Constructed from durable die-cast zinc, this corkscrew combines modern design with reliable performance. The classic Two Prong Cork Puller makes extracting corks effortless and damage-free, perfect for preserving corks as keepsakes or for reuse.
• Smooth and gear-driven mechanism
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• Adjustable aeration with angle of bottle tilt
• Softens tannins and enhances flavor
• Built-in stopper Compact and travel-friendly
• BPA-free plastic construction
• PKG: Hanging box
Aerate and decant wines to your liking by adjusting the angle of bottle. Its compact, BPA-free plastic design includes a built-in cap stopper for preservation. Featuring an air-blending helix
your favorite vintageto breathe while you pour, delivering full flavor with every glass.
Air-blending helix for optimal aeration
• Rubber stopper for secure fit
• Drip-free pour design
• Compact 3.75-inch size
• Compatible with standard bottles
• PKG: Hanging box
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freezing gel chills wine while pouring drip-free pour spout airtight stopper preserves wine
• Fits standard bottles PKG: Hanging box
wine pourer and stopper
Combine pouring and preserving in one convenient tool. Its vertical knob position ensures a smooth, drip-free pour, while the horizontal position creates an airtight seal, keeping your bottle fresh.
• Durable construction with stainless steel, plastic, and silicone
• Compact, easy-to-use tool
• PKG: Hanging box
wine cooling wand
Chill, pour, and preserve your wine effortlessly with this freezing wine pourer and chiller wand. Simply pour your first glass, insert the frozen pouring wand, and enjoy perfectly chilled wine with every pour.
drip guard wine discs
These wine discs ensure a flawless pour every time, preventing unwanted drips and spills.
• Prevents drips and spills
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wine filter and pourer
Enhance your wine enjoyment with this all-in-one Wine Filter and Pourer, perfect for older vintages and bottles with fragile corks.
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• Dishwasher safe for convenience
• PKG: Hanging box
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Innovine™ | NEW ARRIVALS
hawthorne strainer
Achieve perfect pours and precise cocktail crafting with this Hawthorne Strainer. Crafted from premium stainless steel, this strainer’s heavyweight design ensures stability while mixing drinks.
Durable heavyweight stainless steel 100-coil spring for fine filtration
• Wide handle for comfortable grip
• Dual perforations for split pours
• Fits standard and large mixing glasses
• PKG: Hanging box
stepped jigger
Make precise cocktail measurements effortlessly with the Stepped Jigger. Featuring four distinct measurement lines, this jigger is perfect for quick and accurate pours.
Stepped design for quick measuring Measurements marked in mL and oz
• Durable satin metal construction
• Classic 1930s-inspired design
• Professional tool for home bartenders
• PKG: Hanging box
stainless steel muddler professional bar spoon
Craft cocktails with ease using this high-quality Stainless Steel Muddler, perfect for crushing herbs, citrus, spices, and fruit. Built to last, it’s an essential tool for any aspiring mixologist.
• Durable stainless steel
• Non-scratch plastic foot
• Ergonomic stainless steel handle
Dishwasher safe
PKG: Hanging box
double walled cocktail shaker
Classic style meets clever design with this Double-Walled Cocktail Shaker.
Crafted from double-walled stainless steel, it keeps your drinks icy cold while preventing condensation.
• Double-walled stainless steel
• Integrated strainer doubles as a citrus reamer
• Jigger cap with precise measurement marks
Silicone seal ensures a watertight and spill-free fit
• Sleek and functional design
• PKG: Hanging box
Craft perfectly balanced cocktails with this professional-grade bar spoon. The 30.5 cm twisted stem provides precise control, making it ideal for smooth stirring and accurate mixology.
• Durable stainless steel
• Features a concave bowl for easy stirring
• Flat end allows for scooping garnishes Sleek brushed finish for professional use PKG: Hanging box
• Designed for smaller citrus like lemons and limes
• Provides maximum juice extraction with minimal effort PKG: Hanging box
• Holds 6 oz. (177 mL)
• Durable stainless steel with brushed finish
• Leak-proof, weighted screw-on cap
3-in-1 bar mat
The 3-in-1 Bar Mat is an essential tool for efficient and mess-free drink preparation.
• Built-in glass rimmer for salting and sugaring rims
• Integrated removable cutting board for garnish prep
• Non-skid surface for optimal glass stability
• Durable silicone and plastic
• Easy to clean and dishwasher safe
• PKG: Box
design for quick access
• Keeps drinks chilled without dilution Durable stainless steel construction Saline gel freezes colder than ice
• Reusable and easy to clean
• Includes storage pouch for portability
• PKG: Hanging box
• Allows for slow dilution of your beverage Perfect for cocktails and whiskey PKG: Hanging box
• Makes six large 2-inch cubes
• Slow-melting ice for cocktails
• Flexible silicone for easy release
• Fitted lid prevents freezer odors Stackable design for easy storage PKG: Hanging band
From
Colored Marble
Blue Marble Marble
2-inch Ice Cube Tray with Lid
Pyramid TEa SAchets
SYRUP
GLITTER
Simple Syrup
Add a touch of magic to cocktails, mocktails, lemonades, and more!
Made with real sugar and edible pearlescent pigment, this syrup adds shimmer and sweetness to every drink.
CANDIED CHERRIES
Cocktail Garnish
Made with real and natural ingredients, these perfectly preserved candied fruit garnishes are great for making cocktails, baking, or as toppings on desserts.
MORE! NEW ARRIVALS
HAMMERED
Moscow Mule Mug
Enhance your Moscow Mule experience with this gleaming copper mug. Crafted with a high-shine, hammered copper finish, it exudes a handcrafted charm and elevates the home bar.
16 oz
Hammered copper-plated stainless steel
High-shine finish
Elegant brass handle
PKG: Box
DEFINITION
Burgundy Glasses
The lightweight design and impeccable clarity of Spiegelau's Definition Line keep your focus completely on your wine, giving you the purest experience of your favorite vintages.
Set of 4
34 oz
Crafted from lead-free crystal Made in Germany
PKG: Box
GLOW
Ping Pong Balls
Take your party games to the next level with this set of 6 glow in the dark pong balls. Designed to bring the fun even after the lights go out, these balls glow brightly to keep the game going all night long.
Set of 6
Glow in the dark pong balls
1.5" seamless plastic balls
Perfect for indoor or outdoor use
PKG: Hanging card
ESPRESSO
Martini Glasses
Designed for the iconic Espresso Martini, the linear cut crystal enhances the drink’s layered look, while the wide bowl provides ample surface area to showcase the creamy froth.
Set of 4
8.4 oz
Crafted from lead-free crystal with modern diamond cuts
Made in Germany
• PKG: Box
Metal Display Rack
Powder coated steel
• Includes:
2 removable shelves
2 removable display bars
12 removable hooks
DIM: 5' H x 22" W x 22" D
Products not included
True® 4 Sided Rotating Floor Display
4-sideded 360 º rotating design Durable wooden construction
With our in-house customization capabilities, we can customize 1,000+ items! Our high-quality products and retail-ready packaging make for branded merchandise that customers will notice.
