newborn 2-in-1 hair & body wash for tender and mild washing care
• Available in Crème Douce and Lavender fragrances.
• High moisture formula nourishes and conditions delicate skin and hair.
• Gently cleans hair and body without removing natural moisture from the skin. Tear-free.
• Calming formula rebalances skin's pH, and provitamin B and vitamin E keep hair healthy and shiny.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 8 oz bottle Crème Douce SKU 74 | WHLS $8.00 per unit | 6 Units/Case $48.00
• 16 oz bottle Crème Douce SKU 89 | WHLS $10.00 per unit | 6 Units/Case $60.00
• 16 oz bottle Lavender SKU 823 | WHLS $9.00 per unit | 6 Units/Case $54.00
soothing body wash for mild, moisturizing bath care
• Available in Crème Douce and Lavender fragrances.
• Low suds formula soothes tender skin with allantoin leaving it soft and clean. Tear-free.
• Gently cleanses without stripping natural moisture.
• Soap-free formula rebalances skin's pH while provitamin B and vitamin E condition and moisturize.
• Can be poured directly into bath water for a moisturizing soak.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 8 oz bottle Crème Douce SKU 10 | WHLS $7.00 per unit | 6 Units/Case $42.00
• 16 oz bottle Crème Douce SKU 87 | WHLS $9.00 per unit | 6 Units/Case $54.00
• 16 oz bottle Lavender SKU 822 | WHLS $8.00 per unit | 6 Units/Case $48.00
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
bouncing baby bubbles fun for sensitive skin
• Mild bubbling agents are formulated to minimize risk of allergic reactions.
• Enriched with light moisturizers leaving skin supple and smooth.
• Milk protein, known to moisturize sensitive skin, also contains lactic acid, a natural skin softener.
• For ages six months and up.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
16 oz bottle Crème Douce
SKU 88 | WHLS $9.00 per unit | 6 Units/Case $54.00
super soft lotion for softening skin and baby massage
• Available in Crème Douce and Lavender fragrances.
• Sweet almond oil and vitamins E and C moisturize leaving skin sweetly supple... every mom's favorite baby lotion.
• Provides a protective layer of natural antioxidants that help shield skin from environmental elements.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 8 oz bottle Crème Douce
SKU 8 | WHLS $8.00 per unit | 6 Units/Case $48.00
• 16 oz bottle Crème Douce
SKU 86 | WHLS $10.00 per unit | 6 Units/Case $60.00
• 16 oz bottle Lavender
SKU 821 | WHLS $9.00 per unit | 6 Units/Case $54.00
baby balm for face and body
• Clinically formulated to provide long-lasting moisture for face and body.
• Ultra-thick cream o ers gentle care for the most dry skin or irritated skin.
• Organic Calendula provides soothing and comforting properties for sensitive skin.
• Goes on smooth and dries quickly leaving skin soft and sweet.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 3.4 oz. tube Fragrance-Free
SKU 4895 | WHLS $5.00 per unit | 8 Units/Case $48.00
• 3.4 oz. tube Crème Douce
SKU 4880 | WHLS $6.00 per unit | 8 Units/Case $40.00
• 10 oz. jar Crème Douce
SKU 30 | WHLS $11.00 per unit | 6 Units/Case $66.00 delicate baby powder for chafed and irritated skin
• Made with pure cornstarch and wholesome oatmeal.
• This gentle, talc-free formula helps protect against cha ng and skin irritation.
• Aloe vera and allantoin, known for their anti-in ammatory properties, help to soothe delicate skin.
• Developed to absorb excess moisture, our powder leaves baby fresh, dry and silky smooth.
• Non-allergenic and non-irritating formula.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• Delicate Baby Powder is lled by net weight not volume.
• 4 oz. bottle Crème Douce
SKU 863 | WHLS $7.00 per unit | 8 Units/Case $56.00
• 8.8 oz. bottle Crème Douce
SKU 29 | WHLS $9.00 per unit | 6 Units/Case $54.00
ultimate ointment for eczema are-ups, cradle cap, chapped, chafed or cracked skin
• Awarded the Seal of Acceptance by the National Eczema Association.
• This fragrance- and steroid-free, over-the-counter (OTC) product helps soothe “the itch.”
• Active ingredient Zinc Oxide helps protect and enhance the natural healing process.
• Natural anti-in ammatories, bisabolol and allantoin, help to reduce redness and in ammation.
• Free of parabens, preservatives, steroids, pthalates, and dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 3.4 oz. tube Fragrance-Free SKU 4878 | WHLS $5.00 per unit | 8 Units/Case $40.00
• 10 oz. jar Fragrance-Free SKU 4896 | WHLS $9.75 per unit | 6 Units/Case $58.50
the best diaper rash ointment for prevention, treatment and relief of diaper rash
• Just the right amount of medicine combined with natural ingredients to prevent, treat & relieve diaper rash.
• Skin protectant; helps treat and prevent diaper rash.
• This e ective formula combined the active ingredient non-nano zinc oxide with the soothing bene ts of aloe, allantoin, and bisabolol.
• Creates a moisture repellent barrier between the skin and sources of irritation; Helps seal out wetness.
• Protects chafed skin due to diaper rash.
• Free of parabens, preservatives, steroids, pthalates, and dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 3.4 oz. tube Fragrance-Free SKU 4878 | WHLS $5.00 per unit | 8 Units/Case $40.00
• 10 oz. jar Fragrance-Free SKU 856 | WHLS $9.75 per unit | 6 Units/Case $58.50
wipes & diaper care
perfect diaper duo for on-the-go care
• Perfect for diaper bags and travel, this pair keeps baby’s bottom dry, comfortable, and protected. Set includes:
• Delicate Baby Powder — Talc-free formula with cornstarch and oatmeal to absorb moisture and protect against cha ng.
• The Best Diaper Rash Ointment — Zinc oxide formula that helps treat and prevent diaper rash while nourishing sensitive skin.
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• 2 products, 4 oz Delicate Baby Powder Crème Douce & 3.4 oz The Best Diape Rash Fragrance-Free SKU 4854 | WHLS $11.00 per unit | 8 Units/Case $88.00
ultimate cleansing cloths for baby’s precious face and body
• Natural and gentle preservatives safeguard wipes from waterborne contamination.
• Soothes and hydrates skin with vitamin E, aloe and chamomile.
• Safe to use on baby's face, body and bottom.
• Dermatologist and pediatrician tested; hypoallergenic.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
72 cloths Crème Douce; each, 8"L x 7"W
SKU 818 | WHLS $4.50 per unit | 12 Units/Case $54.00
72 cloths Fragrance-Free; each, 8"L x 7"W
SKU 811 | WHLS $4.00 per unit | 12 Units/Case $48.00
eczema care
fragrance-free collection for eczema-prone skin
• High moisture formula nourishes and conditions delicate skin and hair.
• Mild enough for daily use; can be used on newborns and babies with eczema-prone and sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 16 oz bottle Fragrance-Free Newborn 2-in-1
SKU 815 | WHLS $9.00 per unit | 6 Units/Case $54.00
16 oz bottle Fragrance-Free Super Soft Lotion
SKU 816 | WHLS $9.00 per unit | 6 Units/Case $54.00
• 16 oz bottle Fragrance-Free Extra Gentle Shampoo
SKU 826 | WHLS $8.00 per unit | 6 Units/Case $48.00
• 16 oz bottle Fragrance-Free Soothing Body Wash
SKU 827 | WHLS $8.00 per unit | 6 Units/Case $48.00
healthy hand wash gentle wash for little hands
• Soap-free formula is forti ed with vitamins A, C and E, which nourish skin between washings.
• Cleans without stripping natural moisture, leaving little hands soft and fresh.
• Perfect in frequent wash environments.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 12 oz. bottle Crème Douce
SKU 45 | WHLS $6.00 per unit | 6 Units/Case $36.00
wholesome hand lotion for softening and soothing little hands
• Gentle formula soothes and moisturizes leaving hands extra soft and smooth.
• Forti ed with vitamins A, C and E, skin is nourished and replenished between washings.
• Perfect in frequent wash environments.
• Lightweight formula absorbs quickly, and leaves hands smooth and non-greasy.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 12 oz. bottle Crème Douce
SKU 46 | WHLS $7.50 per unit | 6 Units/Case $45.00
bundle of joy for newborn bath care
• Best-sellers "to go"! A perfect set to fall in love with Noodle & Boo.
• Set includes 2 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Perfect addition to every hospital delivery bag.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 products, 2 oz each Crème Douce
SKU 93 | WHLS $6.00 per unit | 12 Units/Case $72.00
essential care kit for travel convenience
• Set includes 2 ounces of Extra Gentle Shampoo, Soothing Body Wash and Super Soft Lotion.
• Each formula is made with wholesome and natural ingredients for especially sensitive skin.
• Excellent introduction to Noodle & Boo, the perfect baby shower gift, and a “little something” to make someone feel extra special.
• Perfect travel companion for every vacation getaway!
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 3 products, 2 oz each Crème Douce
SKU 19 | WHLS $9.00 per unit | 8 Units/Case $72.00
sweetly clean for baby’s delicate hair
• Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
• Set includes 2 ounces of Extra Gentle Shampoo and Nourishing Cream Rinse.
• No numbing agents in "tearless" products; rather gentle ingredients are chosen that do not irritate little eyes.
• Mild enough for daily use; can be used on babies with sensitive scalp.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
2 products, 2 oz each Crème Douce SKU 26 | WHLS $6.00 per unit | 12 Units/Case $72.00
kinder care bath essentials sample for daily bath routine
• Sample includes Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 tubes .5 oz. each Crème Douce SKU 860 | WHLS $1.15 per unit | 20 Units/Case $23.00
newborn gift set for newborn bath care
• The perfect gift for newborns and babies.
• Set includes 8 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion.
• Gentle formulas developed for baby’s delicate skin.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 products, 8 oz each Crème Douce
SKU 67 | WHLS $15.00 per unit | 4 Units/Case $60.00
starter gift set for baby’s bath routine
• The perfect starter for baby luxurious bath routine.
• Set includes 8 ounces of Extra Gentle Shampoo, Soothing Body Wash and Super Soft Lotion.
• Gentle formulas developed for baby’s delicate skin.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 3 products, 8 oz each Crème Douce
SKU 91 | WHLS $20.00 per unit | 4 Units/Case $80.00
baby bath & massage gift set - crème douce for relaxation and bonding
• Crafted with premium ingredients, this gift set is sure to make a lasting impression and become a cherished family tradition.
• Set includes 4 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 products, 4 oz each Crème Douce
| 4 Units/Case
| 4 Units/Case $48.00
Flowers - Pink SKU 4833 | WHLS $12.00 per unit | 4 Units/Case $48.00
Flowers - Peach SKU 4832 | WHLS $12.00 per unit | 4 Units/Case $48.00
Daisies & Hearts - Pink SKU 4830 | WHLS $12.00 per unit
$48.00
Daisies & Hearts - Green SKU 4831 | WHLS $12.00 per unit
baby bath & massage gift set - fragrance-free for relaxation and bonding
• Crafted with premium ingredients, this gift set is sure to make a lasting impression and become a cherished family tradition.
• Set includes 4 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 products, 4 oz each Fragrance-Free
Daisies & Hearts - Blue SKU 4823 | WHLS $11.00 per unit | 4 Units/Case $44.00
Flowers - Blue SKU 4824 | WHLS $11.00 per unit | 4 Units/Case $44.00
baby bath & massage gift set - seasonal for relaxation and bonding
• Crafted with premium ingredients, this gift set is sure to make a lasting impression and become a cherished family tradition.
• Set includes 4 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion.
• Mild enough for daily use; can be used on newborns and babies with sensitive skin.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist and pediatrician tested; hypoallergenic.
• 2 products, 4 oz each Crème Douce
| 4 Units/Case
| 4 Units/Case
Holiday
SKU 4828 | WHLS $12.00 per unit
$48.00
Easter
SKU 4829 | WHLS $12.00 per unit
$48.00
maternity & beyond
elasticity oil for skin resiliency & restoration
• An organic blend of sun ower and jojoba seed oils helps to relieve dry, itchy skin providing support as it stretches during pregnancy.
• Developed for sensitive skin, this exclusive blend is formulated to enhance the skin’s natural elasticity.
• Pair with Perfecting Crème for the ultimate stretch mark regimen.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist tested; hypoallergenic.
• 7 oz bottle Nectar SKU 839 | WHLS $14.00 per unit | 6 Units/Case $84.00
perfecting crème for stretch mark control
• Formulated with Registril ™ o ering patented peptide performance for stretch marks.
• Ultra-rich cocoa butter and avocado oil leave skin delightfully soft and smooth.
• Pair with either Elasticity Oil or Postpartum Oil for the ultimate stretch mark regimen.
• Safe to use on C-section incision after initial healing and with doctor’s approval.
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist tested; hypoallergenic.
• 4.8 oz tube Fragrance-Free SKU 841 | WHLS $19.00 per unit | 6 Units/Case $114.00
restorative leg & foot balm for massage of prenatal aches and pains
• Delightfully rich shea butter formula is ideal for daily massage helping to relieve leg and foot discomfort due to pregnancy weight and swelling.
• Packed with an organic blend of citrus and sugar cane extracts which provide natural alpha-hydroxy acids known to moisturize, soften and exfoliate dry, tight skin.
• Our plant-based formula is made without Parabens, Phthalates, Sulfates, PPGs, and Dyes.
• Dermatologist tested; hypoallergenic.
• 4.8 oz tube Nectar SKU 840 | WHLS $9.00 per unit | 6 Units/Case $54.00
baby laundry essentials
Baby Laundry Essentials... because everything that touches baby’s skin matters. Our Ultra Care line is safe and gentle for baby’s delicate skin. Safe means no added sulfates, dyes, phthalates, formaldehyde, phosphates, 1.4-dioxane, or optical brighteners. Eco-friendly means biodegradable; nothing but goodness! Clinically-tested and hypoallergenic. Made in the USA.
ultra-safe laundry detergent for baby's laundry
• High performance formula with strong stain- ghting enzymes naturally removes stains and odors.
• Highly e ective product that helps protect fabric integrity.
• Safe and gentle for baby's delicate skin.
• Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners or 1.4-dioxane.
• Eco-friendly means biodegradable; nothing but goodness!
• Developed for both high e ciency (h.e.) and conventional washing machines.
• Clinically-tested and hypoallergenic.
• 8 oz bottle Crème Douce SKU 79 | WHLS $3.50 per unit | 12 Units/Case $42.00
• 32 oz bottle Crème Douce SKU 14 | WHLS $12.00 per unit | 6 Units/Case $72.00
baby laundry essentials
ultra-soft fabric conditioner cuddly goodness into every load
• Mild formula with naturally-derived softening oils, infuses cuddly goodness into every load.
• Developed to decrease drying time, reduce wrinkles and eliminate static cling.
• No added dyes, formaldehyde, phosphates, phthalates or 1.4-dioxane.
• Eco-friendly means biodegradable; nothing but goodness!
• Highly Concentrated (32 washes).
• Clinically-tested and hypoallergenic.
• 32 oz bottle Crème Douce
SKU 15 | WHLS $12.00 per unit | 6 Units/Case $72.00
ultra-fresh linen mist for baby’s dainties
• Ideal for baby’s freshly ironed linens.
• Refresh hard-to-wash items like comforters, pillows, car seats, and strollers.
• A perfect way to add a delightful scent to baby's environment.
• Always test on fabric and furnishings prior to use.
• Clinically-tested and hypoallergenic.
• 16 oz bottle Crème Douce
SKU 17 | WHLS $7.50 per unit | 6 Units/Case $45.00
baby laundry essentials
ultra-bright bleach alternative for baby's clothes & environment
Safely clean baby’s precious environment; high-chair, car seat, stroller, toys; even the oor!
The incredible power of oxygen can quickly and safely remove most organic stains.
A perfect chlorine bleach alternative and naturally eco-friendly; nothing but goodness!
This simple, fragrance-free formula has no chlorine, dyes, sulfates, formaldehyde, phosphates, phthalates, parabens or 1.4-dioxane.
Highly concentrated (32 washes).
32 ounce jar; scoop provided.
• Clinically-tested and hypoallergenic.
32 oz. jar Fragrance-Free WHLS $8.00 per unit | 6 Units/Case $48.00
ultra-strong stain remover for tough baby stains
• E ective technology removes tough stains and odors while preserving the fabric integrity of baby’s dainties.
• Innovative solution contains no added chlorine, dyes, formaldehyde, phosphates or phthalates.
• Developed especially for kinder-use.
• Eco-friendly means biodegradable; nothing but goodness!
• Clinically-tested and hypoallergenic.
• 16 oz bottle Fragrance-Free SKU 16 | WHLS $5.00 per unit | 6 Units/Case $30.00
home ambiance
reed di user for clean and fresh ambiance
• Reeds naturally draw and di use our signature Crème Douce fragrance.
• A perfect blend of peach, water blossoms and ripe mixed berries with soft notes of sweet vanilla beans.
• Infuses a lovely, light and fresh scent throughout the room.
• 3.4 oz bottle Crème Douce SKU 55 | WHLS $20.00 per unit | 4 Units/Case $80.00
room spray for a light and fresh scent
• Our signature Crème Douce fragrance in a convenient ambiance mist.
• A perfect blend of peach, water blossoms and ripe mixed berries with soft notes of sweet vanilla beans.
• Clean and gentle air freshener; safe for nursery and home.
• 7.4 oz bottle Crème Douce SKU 52 | WHLS $10.00 per unit | 6 Units/Case $60.00
your buddy boodles
your buddy boodles for your favorite lil’ buddy
• Your Buddy Boodles' motto, "I will wipe away your tears, chase away your fears, and be there with good cheer." – A friend to all!
• Boodles is 16 inches tall plush and super cuddly.
• Suitable from birth.
• Designed in the USA.
• Surface washable.
• All new material.
• Conforms to stringent US and Canadian toy safety regulations.
• SKU 1 | WHLS $13.00 per unit | 3 Units/Case $39.00
we are having a baby!
We are having a baby! is for every little person who is going to be a Big Brother or Big Sister. This wonderful journey begins with the happy news that Baby is on the way and ends with a sweet bundle of joy.
• SKU 978-1 | WHLS $6.48 per unit | 3 Units/Case $19.44
• Mom’s Choice Award – Honoring Excellence.
• Hard cover, beautifully illustrated; 27 pages.
• Recommended for ages 3 and up.
your buddy boodles
being adopted is super-duper special!
Being adopted is super-duper special! lovingly explains what “being adopted” means and why having a forever-family is so wonderful.
• SKU 978-2 | WHLS $6.48 per unit | 3 Units/Case $19.44
• Mom’s Choice Award – Honoring Excellence.
• Hard cover, beautifully illustrated; 30 pages.
• Recommended for ages 3 and up.
what does a family look like?
It is not who you live with that is important, but what you do together. Families work together, care and support each other, keep each other safe and no matter what happens, always, always, always love each other.
• SKU 978-3 | WHLS $6.48 per unit | 3 Units/Case $19.44
• Mom’s Choice Award – Honoring Excellence.
• Hard cover, beautifully illustrated; 30 pages.
• Recommended for ages 3 and up.
let’s be friends!
Teaches young children how to make friends and how to be a good friend. Prosocial friendship skills help children keep friends by being kind and sharing.
• SKU 978-4 | WHLS $6.48 per unit | 3 Units/Case $19.44
