Hi, we’re Alleyoop!
Multifunctional products designed to free your time
Alleyoop makes beauty effortless, so you can spend less time getting ready and more time living. Our multi-tasking heroes streamline your routine, giving you back moments for what truly matters.
Setting a new standard for beauty
Our multitaskers take up less space and reduce landfill waste. Multifunctional by design
We make intimidation-free makeup for every skill level without compromising luxury quality. Easy, elevated routines
Our Leaping Bunny certification means we never do animal testing. Vegan & cruelty-free
Every product is infused with skincare ingredients to nourish while you wear. Skin-first formulas
We partner with CleanHub to turn the tide on ocean pollution. Net-zero plastic footprint
Our partnership with CleanHub
We neutralize our plastic impact by supporting the collection, sorting, and recycling of ocean-bound plastic waste to clean up some of the world’s most polluted coastal regions.
“The brand that makes beauty doable, no matter where you are or how full your calendar is.”
“Alleyoop
is the Swiss army knife of chic self-care products.”
“In a Year on the Market, Alleyoop Sold Over 200K Units of its Multitasking Problem Solvers”
“From travel-friendly packaging to skin-friendly formulas, Alleyoop allows me to consolidate everything in my beauty arsenal so I can travel without changing even one of the ten steps in my routine.”
Eye Makeup
“My makeup bag just got so much more organized and less cluttered!”
- JULIE V.
Review of Pen Pal
Swift Brow
Shape + Fill Brow Pencil
A brow pencil with a uniquely shaped angled tip to define, fill and shape eyebrows. The intimidation-free shades are universally flattering for a seamlessly blended brow with minimal effort. Pencil includes a built-in spoolie and sharpener.
MSRP: $20.00
Wholesale: $10.00
Taupe
Medium Brown Soft Brown Dark Brown
1 display, 24 units, 4 testers, and 1 free unit
Go the Distance
Lengthening & Strengthening Mascara
This tubing mascara defines every lash to dramatically lift, lengthen, and strengthen. Infused with lash serum ingredients like Biotin. This mascara does not smudge, clump, or flake. Ophthalmologist-tested for sensitive eyes.
(8 mL)
Go the Distance Starter Kit
1 display, 18 full-size units (12 black and 6 brown), 2 testers, and 1 free unit
Packaging updates are in progress! Component color may vary.
Cream Eyeshadow & Liner Stick
A bestselling cream eyeshadow and liner that delivers incredible payoff and stays with you for 11+ hours. They’re waterproof, smudge and crease-proof, easy to apply, and dry down to a soft, natural finish.
Full-size available in the following shades:
Victory Blush
Baby Pearl
Espresso Self
Penny Passion
Charcolit
Making Mauves
Bronze Medal
Gotta Guava Plum Up
Coffee Break
Taupe Dollar Cinnamon Spice
Go Cocoa Midnight
Bronze Medal (Shimmer)
Gotta Guava (Shimmer)
Coffee Break (Matte)
Charcolit (Shimmer)
Victory Blush (Shimmer)
Penny Passion (Shimmer)
Plum Up (Shimmer)
Making Mauves (Matte)
Espresso Self (Matte)
Cinnamon Spice (Matte)
Go Cocoa (Matte)
Midnight (Matte)
M30000
M30007
TESTER-M30000
TESTER-M30069
M30070
TESTER-M30007
TESTER-M30070
Taupe Dollar (Matte)
M30069
Baby Pearl (Shimmer)
1 display, 36 assorted full-size units, 6 testers, and 2 free units
Starter Kit with Display: $425.00
Pen Pal
4-in-1 Makeup Touch-Up Pen
Pro tip: Twist the pen to reveal more product!
Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are.
TESTER-M30059
1 display, 36 assorted units, 3 testers, and 1 free unit
Starter Kit with Display: $400.00 Display Only: $25.00
Face Makeup
“I swear it has made a huge difference in my skin... When I take my makeup off at the end of the day, my skin looks significantly healthier and less red than it did the same morning”
- CATE E.
Review of Sunsational
Protects from 99% of UV radiation
Boosts antioxidant activity up to 200%
Sunsational Daily Skin Tint
Broad Spectrum SPF 50 Mineral Sunscreen with Niacinamide
Skin-loving sun-care meets skin-perfecting coverage in one easy, time-saving step. Our lightweight, hydrating formula combines buildable, breathable light-to-medium coverage with reef-safe 100% mineral SPF 50. Boosted with brightening Niacinamide for a glow-giving finish.
MSRP: $30.00
Wholesale: $15.00
Available in 16 shades:
Sunsational Results
For skin that looks like skin and feels like you’re wearing next to nothing.
✨ Teo in Luster ✨ Miranda in Gleam
Natasha in Beam Heather in Solar Neferttiti in Star Narda in Sunrise
Gleam
Fair with neutral undertones
M30076 TESTER-M30076
Dawn
Fair light with peach undertones
M30024
TESTER-M30024
Glimmer
Light with neutral undertones
Solar
TESTER-M30077
Light medium neutral undertones
TESTER-M30078
SUNSATIONAL SHADES: PART 1
Sunrise
Light medium with warm undertones
M30031
TESTER-M30031
Glisten
Light medium with cool undertones
TESTER-M30025
Shine
Medium with neutral undertones
TESTER-M30029
Ray
Medium with peach undertones
TESTER-M30079
M30078
M30077
M30025
M30029
M30079
Beam Medium with warm golden undertones
M30023
Halo Medium with cool undertones
TESTER-M30023
M30027
Golden Hour
TESTER-M30027
Medium deep with peach undertones
M30026
TESTER-M30026
Sunset Medium deep with neutral undertones
M30032
TESTER-M30032
SUNSATIONAL SHADES: PART 2
Horizon Deep with neutral undertones
M30028
Star Deep with neutral undertones
M30030
TESTER-M30028
TESTER-M30030
Twilight Luster ✨ Very deep with neutral undertones Illuminating glow booster, fair to medium
M30033
M30075
TESTER-M30033
TESTER-M30075
Lip Products
“I
am loving using Lip Goals! The lip care benefits plus the little pop of color is stunning.”
- SHANNON J.
Review of Lip Goals
Sun Serum Lip Oil
Broad Spectrum SPF 40
Sunscreen
A lightweight, multipurpose lip oil that delivers intense hydration, a glaze of color, and advanced protection from more than 97% of UV radiation.
M30089 TESTER-M30089
1 display, 18 assorted units, 3 testers, and 1 free unit
Lip Goals
Sheer Glossy Lip Balm
A glossy lip balm that serves rich moisture, sheer color, and a hint of Peppermint Oil for a fresh, plumped up feel. Glides on thick like a nourishing lip mask that's vitaminpacked with ingredients for a smoother, softer, more pillowy pout.
1 display, 24 assorted units, 4 testers, and 1 free unit
Tools
“When you have everything you need at the touch of your hands, what else can you ask for?”
- SELMA
Review of Multi-Tasker
Multi-Tasker
4-in-1 Makeup Brush
Our 4-in-1 brush equips you with everything you need for a flawless face. From concealer, blush, brows, and eyeshadow, now you can do it all with one sleek, multitasking and space-saving tool. Twist off either end to reveal the brushes inside. This brush also comes with a free travel pouch.
1 display, 12 units, 1 tester, and 1 free unit
Multi-Tasker Sponge Refill (2-pack)
Sponge Replacement for Multi-Tasker Brush
Get two fresh sponge applicators for the Multi-Tasker brush. A fresh sponge helps avoid bacteria that builds up over time. Made with high-quality, synthetic rubber.
MSRP: $16.00
Wholesale: $8.00
R30012
Overachiever
4-in-1 Makeup Brush
An extension to our bestselling Multi-Tasker brush, Overachiever combines additional essential makeup applicators into one easy tool. All applicators are made of premium synthetic fibers. This brush also comes with a free travel pouch.
Display holds 6 units and 1 tester
Overachiever Starter Kit
1 display, 12 units, 1 tester, and 1 free unit ($25 retail value)
Tip Off
Liquid-Filled Makeup Removing Swabs
These liquid-filled cotton swabs are essential for makeup mishaps and oopsies on the go. Anytime you need a touch-up or quick fix, just snap the tip to release the liquid, then wipe off smudges, flakes, and last night’s mascara. Gentle yet effective at removing makeup, with an Aloe Vera-infused solution to soothe your delicate eye area.
1-pack (24 swabs)
Body Care
“Alleyoop continues to surprise me. I am obsessed with their products.”
- VERONICA M.
Review of the All-in-One Razor
Razor
An award-winning 3-in-1 pocket-sized razor that packs everything you need for a clean, close shave on the go. Includes a refillable water spray bottle, a soap-free Shea Butter moisturizing bar, and two triple-blade razor cartridges. Even better, it's TSA-approved.
Wholesale Price List
Wholesale Price List
LIP PRODUCTS
TOOLS
Wholesale Order Terms & Conditions
Payment Options
Packaging and wholesale displays for the products featured in this catalog are subject to change.
All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.
Tester Policy
Product testers are not included unless explicitly stated in the listing description (i.e. in "Starter Kits"). Individual testers are available for purchase and are not pre-assembled or labeled differently from sellable products. When ordered, each tester comes with a tester sticker sheet at no additional cost. Each complimentary sticker sheet includes 12 tester stickers (SKU 200046).
Shipments
Standard shipping is USPS/UPS, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.
Prices, Terms & Conditions
All prices are wholesale. Current prices, terms and conditions are subject to change without notice.
Minimum Advertised Price
Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.
Prohibited Internet Sales
By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, Walmart or eBay. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written pre-approval by Alleyoop. Without written pre-approval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.
