Spring 2026
®
All day soft.™
soft
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2
Table of Contents
3 | SOFTIES®
05
Our Fabrics
07
New Pointelle
15
Dream Jersey
27
Soft Sleep
35
New Terry
41
DreamTech
53
Men’s
59
Accessories
60
New Laundry Collection
69
Merchandising Guide
72
A Letter from Tim
*MSRPs are subject to change.
4
Our Fabrics We turn the softest fabrics on earth into effortlessly cozy pieces you’ll wear on repeat—from couch days to coffee runs.
5 | SOFTIES®
New
Pointelle
Dream Jersey
A dainty, light-as-air knit with beautifully subtle texture, Pointelle is softness you can see— and feel even more.
A barely-there feel with a softness that out-fuzzes a peach. 96% Polyester / 4% Spandex
95% Polyester / 5% Spandex
New
Terry Plush, high-pile, and irresistibly soft, our Terry channels classic summer towel nostalgia into elevated resort-ready comfort.
DreamTech Buttery-soft, cool-to-the-touch, this subtly technical fabric is made to move with you. 81% Rayon / 14% Nylon / 5% Spandex
47% Polyester / 38% Rayon / 15% Nylon
Soft Sleep
Marshmallow
With its buttery-soft modal hand and weightless comfort, Soft Sleep is the fabric you’ll never want to sleep without.
Softies’ iconic fabric — Oprah approved for its ultra-plush, cloud-like coziness.
96% Modal / 4% Spandex
100% Polyester 6
Softness Key
NEW
Pointelle
Soft Smooth Stretch Breathable Weight
Introducing Pointelle — our dainty, delicate, light-as-air new fabrication that feels even better than it looks. Designed with an eye for special detail, this dreamy knit brings a fresh softness to everyday dressing.
2800-3
2800-6
7 | SOFTIES®
softness you can see!
Mix & match. For the first time ever, Softies introduces separates with a five-piece capsule collection made to mix, match, and make your own. Trust us: you’ll want all five!
9 | SOFTIES®
Pro-Tip: Buy the bu
ndle
10% Saving
s
5 per piece / 25 total pieces NAME
SIZE RUN
Pointelle Tank with Shelf Bra
XS - S - M - L - XL
Pointelle Slouchy Tee with Lettuce Edge
XS - S - M - L - XL
Pointelle Ballet Cardigan
XS (2) - S/M (2) - L/XL
Pointelle Tap Shorts
XS - S - M - L - XL
Pointelle Cropped Pant with Lettuce Edge
XS - S - M - L - XL
10
Each p sold se iece parate ly! 2316-3
2800-4
2800-2
warm sand
2316-3 Pointelle Ballet Cardigan WSL $35 | MSRP $75
2800-3 Pointelle Slouchy Tee with Lettuce Edge WSL $30 | MSRP $65
2800-2 Pointelle Cropped Pant with Lettuce Edge WSL $35 | MSRP $75
2800-4 Pointelle Tank with Shelf Bra WSL $25 | MSRP $55
2800-6 Pointelle Tap Shorts WSL $30 | MSRP $65
Best way to Buy PNTL-BNDL-WS – Warm Sand Bundle
Warm Sand Bundle Set WSL $700* MSRP: $1,675 RETAIL VALUE *Bundle breakdown on pg 10*
12
sky blue
2316-3 Pointelle Ballet Cardigan WSL $35 | MSRP $75
2800-3 Pointelle Slouchy Tee with Lettuce Edge WSL $30 | MSRP $65
2800-2 Pointelle Cropped Pant with Lettuce Edge WSL $35 | MSRP $75
2800-4 Pointelle Tank with Shelf Bra WSL $25 | MSRP $55
2800-6 Pointelle Tap Shorts WSL $30 | MSRP $65
Best way to Buy PNTL-BNDL-SB – Sky Blue Bundle
Sky Blue Bundle Set
13
WSL $700* MSRP: $1,675 RETAIL VALUE *Bundle breakdown on pg 10*
midnight
2316-3 Pointelle Ballet Cardigan WSL $35 | MSRP $75
2800-3 Pointelle Slouchy Tee with Lettuce Edge WSL $30 | MSRP $65
2800-2 Pointelle Cropped Pant with Lettuce Edge WSL $35 | MSRP $75
2800-4 Pointelle Tank with Shelf Bra WSL $25 | MSRP $55
2800-6 Pointelle Tap Shorts WSL $30 | MSRP $65
Best way to Buy PNTL-BNDL-M – Midnight Bundle
Midnight Bundle Set WSL $700* MSRP: $1,675 RETAIL VALUE *Bundle breakdown on pg 10*
14
Softness Key
Dream Jersey
Soft Smooth Stretch Breathable Weight
Dream Jersey is a Softies Signature — our ultra-light, barely-there fabrication with a peachy-soft touch you have to feel to believe. Breathable, silky, and impossibly smooth — it’s comfort at its most refined.
2200-2
15 | SOFTIES®
Our softest Softies fabric.
16
2300-6
Dream Slouchy Tee with Shorts Lounge Set
17 | SOFTIES®
Dream Jersey
2914-40
Dream Shawl Collar Robe
set-in waist
18
2200-6
Dream Ruffle Top and Short Set
just the right amount of ruffle
19 | SOFTIES®
NEW 2200-2
Dream Ruffle V-Neck with Cropped Pant
20
2300-2
Dream Relaxed V-Neck with Capri Lounge Set
need a sure thing? Buy this set.
flattering batwing sle e
paired with the perfect crop ve
21 | SOFTIES®
Dream Jersey
Oprah’s favorite – and ours t oo!
33620-8
Dream Jersey Crew Neck Lounge Set
22
Dream Jersey
2300-6 Dream Slouchy Tee with Shorts Lounge Set WSL $54 | MSRP $120
2200-6 Dream Ruffle Top and Short Set WSL $54 | MSRP $120
23 | SOFTIES®
2914-40 Dream Shawl Collar Robe WSL $59 | MSRP $130
NEW 2200-2 Dream Ruffle V-Neck with Cropped Pant WSL $59 | MSRP $130
24
Dream Jersey
2300-2 Dream Relaxed V-Neck with Capri Lounge Set WSL $59 | MSRP $130
33620-8 Dream Jersey Crew Neck Lounge Set WSL $59 | MSRP $130
25 | SOFTIES®
33620-8
26
Softness Key
NEW
Soft Sleep Our decadently soft, modal-based sleepwear fabric that is loved for its buttery-smooth hand and weightless drape. Designed to feel luxuriously gentle against the skin, Soft Sleep makes every night a comfort ritual.
9903-3
27 | SOFTIES®
Soft Smooth Stretch Breathable Weight
9903-2
NEW 9900-6
Aria Slim Notch Collar Short PJ Set
NEW 9903-3
Caftan Mini Sleepshirt
a flirty but functional 35" hem
29 | SOFTIES®
NEW Soft Sleep
easy & effortless drape
NEW 9903-2
Caftan Top Cropped Pant Set
ruching at the sleeve for a feminine finish
30
9903-2 Caftan Top & Cropped Pant Set WSL $64 | MSRP $140
9903-3 Caftan Mini Sleepshirt WSL $59 | MSRP $130
9900-6 Aria Slim Notch Collar Short PJ Set WSL $59 | MSRP $130
31 | SOFTIES®
NEW Soft Sleep
33 | SOFTIES®
34
Softness Key
NEW
Terry
Soft Smooth Stretch Breathable Weight
Meet Terry—our nostalgic nod to summer, inspired by the plush comfort of your favorite poolside towel. With its soft, high-pile hand and sun-soaked spirit, this fabrication brings an irresistible touch of retro charm to modern comfort.
7100-2
35 | SOFTIES®
36
NEW 7618
Terry Hooded Lounger
37 | SOFTIES®
Terry
NEW 7100-2
Terry Relaxed V-Neck with Short Set
NEW 7100-8
Terry Cropped Sleeve Crew Neck with Wide Leg Pant
38
7618 Terry Hooded Lounger WSL $59 | MSRP $135
7100-2 Terry Relaxed V-Neck with Short Set WSL $59 | MSRP $135
7100-8 Terry Cropped Sleeve Crew Neck with Wide Leg Pant WSL $69 | MSRP $160
39 | SOFTIES®
Terry
Beach-ready in Softies Terry.
Softness Key
DreamTech DreamTech is smooth, softly structured, and cool to the touch— engineered for transitional dressing and days on the move. With its subtly technical hand and buttery-soft finish, it delivers a streamlined, modern silhouette that never sacrifices comfort.
NEW 5203-6
41 | SOFTIES®
Soft Smooth Stretch Breathable Weight
perfect pleated ly s
houlder
5203-2
paired with a pintuck pant.
42
NEW 5203-6
DreamTech Sleeveless Cowl Top with Pintuck Shorts
43 | SOFTIES®
DreamTech
5200-2
DreamTech 1/4 Zip Jogger Set
NEW 5203-2
DreamTech Pleated Shoulder Tank with Cropped Pant
44
5203-6 DreamTech Sleeveless Cowl Top with Pintuck Shorts WSL $59 | MSRP $150
5200-2 DreamTech 1/4 Zip Jogger Set WSL $69 | MSRP $160
45 | SOFTIES®
DreamTech
5203-2 DreamTech Pleated Shoulder Tank with Cropped Pant WSL $64 | MSRP $155
46
DreamTech 5200-2 DreamTech 1/4 Zip Jogger Set WSL $69 | MSRP $160
5200-3 DreamTech Double Zip Bomber Jacket WSL $59 | MSRP $140
47 | SOFTIES®
Chenille 8300 36" Ruffle Chenille Robe WSL $59 | MSRP $135
5700 51" Ruffle Chenille Robe WSL $64 | MSRP $145
48
Waffle Marshmallow 8200-2 Waffle Marshmallow V-Neck with Long Pant WSL $69 | MSRP $160
Marshmallow 8900-20 Solid Marshmallow Shrug WSL $54 | MSRP $120
49 | SOFTIES®
Marshmallow 6800-2 Solid Marshmallow V-Neck Lounge Set WSL $64 | MSRP $150
50
Marshmallow
8900-8 Solid Marshmallow Reverse Seam Crew Neck Lounge Set WSL $64 | MSRP $150
51 | SOFTIES®
DreamPlush
7800-20-Black-XS
7800-20-Black-S
7800-20 DreamPlush Zip Tunic
7800-20-Black-M
7800-20-Black-L
7800-20-Black-XL
7800-20-Black-2X-3X
7800-20-Driftwood-XS
7800-20-Driftwood-S
7800-20-Driftwood-M
7800-20-Driftwood-L
7800-20-Driftwood-XL
7800-20-Driftwood-2X-3X
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Men’s Softies Men’s Collection is a thoughtfully curated selection for him - core styles made in our signature, best-selling fabrics. Effortless, understated and endlessly comfortable, these pieces will take him from day to night.
1440-7
53 | SOFTIES®
1440-8
54
1440-4
Take 10 Men’s DreamTech Raglan Crew Neck
1440-9
Take 10 Men’s DreamTech Hoodie
55 | SOFTIES®
Men’s
1420-9
Take 10 Men’s Solid Marshmallow Hoodie
1480-9
Take 10 Men’s Rib Marshmallow Robe
56
1440-4 Take 10 Men’s DreamTech Raglan Crew Neck WSL $49 | MSRP $99
1440-7 Take 10 Men’s DreamTech 1/4 Zip WSL $49 | MSRP $99
1440-8 Take 10 Men's DreamTech Jogger WSL $49 | MSRP $99
1440-9 Take 10 Men’s DreamTech Hoodie WSL $49 | MSRP $99
57 | SOFTIES®
Men’s
1420-9 Take 10 Men’s Solid Marshmallow Hoodie WSL $49 | MSRP $99
1480-9 Take 10 Men’s Rib Marshmallow Robe WSL $59 | MSRP $135
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Accessories
59 | SOFTIES®
NEW Laundry Collection
Softness, Perfected — All Day Meet our new All Day Soft™ laundry collection x The Fill — designed exclusively for Softies.
L-DT1-SG
L-SR1-SG
All Day Wash™
All Day Gentle™
Laundry Detergent 16 FL. OZ. / 475 ML WSL $15 | MSRP $30
All day wash ™
Fabric Softener 16 FL. OZ. / 475 ML
All day gentle ™
LAUNDRY DETERGENT
FABRIC SOFTENER
All day soft with every wash.
All day soft with every wash.
WSL $15 | MSRP $30
16 fl. oz. / 475 ml
16 fl. oz. / 475 ml
Highly Concentrated
Highly Concentrated
Your laundry routine just got softer.
L-DT1-SG All Day Fresh™ Fabric & Room Spray 4 FL. OZ. / 250 ML All day
WSL $11 | MSRP $22
fresh ™
From cleaning to finishing, the All Day Soft™ collection nurtures every fiber: All Day Wash™ purifies, All Day Gentle™ pampers, and All Day Fresh™ leaves a subtle, enduring scent.
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Slippers 1700 DreamPlush Slipper WSL $24 | MSRP $60
1800 Marshmallow Leopard Slipper WSL $24 | MSRP $60
Sizing: S: 6-7 M: 8-9 L: 10-11 (runs small)
61 | SOFTIES®
1100 Slouchy Marshmallow Socks
NEW
NEW
NEW
Socks
WSL $10 | MSRP $22
1300 Marshmallow Crew Socks WSL $9 | MSRP $20
NEW
NEW
NEW
62
Headwear
1900 Marshmallow Eye Mask WSL $17 | MSRP $35
4900 Chunky Rib Marshmallow Beanie WSL $19 | MSRP $40
63 | SOFTIES®
Pillows
3800 Ultra-Lite Marshmallow Throw Pillow Case - 2 Pack WSL $30 | MSRP $70
3900 Ultra-Lite Marshmallow Standard Pillow Case - 2 Pack WSL $35 | MSRP $80
64
Blankets 65 | SOFTIES®
3100 Marshmallow Leopard Blanket WSL $64 | MSRP $140
Blankets
3600 Ultra-Lite Marshmallow 54" x 72" Blanket WSL $59 | MSRP $130
3700 Solid Rib Marshmallow Blanket WSL $59 | MSRP $130
66
67 | SOFTIES®
Blankets
3500 Ultra-Lite Marshmallow 30" x 40" Baby Blanket WSL $35 | MSRP $80
68
Softies Secret: pop in a print to add energy to any assortment.
Merchandised to sell. Create instant impact with coordinated color stories that draw the eye, highlight seasonal tones, and make shopping feel effortless. Softies Styling Secrets •
Build a seasonal story by curating complementary hues that instantly create a soft, shoppable narrative on your floor.
•
Mix our solids with prints to add movement and keep your assortment feeling fresh and intentionally layered.
•
Use form with purpose — a mannequin or styled vignette helps guests envision the effortless, everyday ease of Softies.
•
Layer in fabrics & textures to bring depth and dimension, opening the door to natural crossmerchandising moments.
•
Create “soft-touch” invitations that encourage customers to feel the fabrics—because our signature softness is often the closer.
•
Keep your racks clean, consistent, and wellspaced so each silhouette drapes beautifully and stands out.
69 | SOFTIES®
Softies Secret: pop in a print to add energy to any assortment.
Use a mannequin as your silent salesman - trust us, it works.
Hang-C 6-Pack Set Attachment PRICE $2
Hang-T 6-Pack Top Hangers PRICE $9
Hang-B 6-Pack Bottom Hangers PRICE $12
Elevate your rack and your sales with Softies hangers.
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71 | SOFTIES®
Dear Softies Retail Partners, If 2025 were a movie, I would have walked out of it halfway. The year threw some genuinely weird, unique challenges at all of us. But what we’re most proud of at Softies is how we handled it together — staying creative, staying supportive of each other, and somehow coming out the other side growing our businesses together. That doesn’t happen by accident. Softies can’t bring retailer-supportive initiatives without you. You make room for Softies in your stores, you trust us on your floors and with your customers, and that trust is everything. We’re truly grateful for your partnership and for believing in Softies the same way we believe in you. Softies turns 20 this year! Valentine’s Day to be exact. I remember because twenty years ago I was dragging boxes out of a garage in Minnesota during a snowstorm thinking, “Maybe this will work?” Well, we’re getting there, and it’s all because of retailers like you who said yes, took a chance, and helped us grow up. So, thank you. For the belief, the hustle, the feedback, the late-night reorders, the creative merchandising, and the partnership through a wild year. Softies is, and always will be, retailers and reps first. That’s not a slogan for us — it’s the whole point. Gratefully, Tim P.S. Some fun retail and rep initiatives from 2025. And wait until you hear about 2026! + Absorbed tariffs, no wholesale price increases. Zero. + No line-item tariff surcharges. I hate those. + Raised MSRPs 10% (sometimes more) to strengthen your margins further. + Softies Bucks! If you don’t know, please ask. Up to 50% rebate on reorders. + Retailer-1st pricing strategy. Matched promotional pricing on our #1 seller. + REPS! My dad was a rep, I’m a rep. These are small businesses too, experts in what they do, and rely on us all partnering together. Increased Q4 commissions and bonuses.
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Find Your Rep
Portico Collection
Harper Group
portico@porticocollection.com MINK: MO, IA, NE, KS
help@harpergroup.com NE: RI, NY, NJ, MA,CT, VT, NH, ME MW: MN, WI, IL, IN, MI, OH, WV MA: VA, DC, MD, DE, PA
Fine Lines info@finelinescompany.com WEST: WY, CO, UT, NV, CA, AZ, NM, HI PNW:WA, ID, MT, OR, AK
Schauben & Co customerservice@schaubenco.com SE: TN, NC, SC, GA, AL, MS, FL, KY
Patrick & Company info@patrickandcompany.com TOLA: TX, OK, LA, AR
MEN’S
WOMEN’S
Minimums
minimum
XS
S
M
L
XL
2X-3X
1
2
2
2
1
1
increment
minimum increment
eaches - after min is met, qty increases in multiples of 1
S
M
L
XL
2X-3X
1
2
2
2
1
eaches - after min is met, qty increases in multiples of 1
ACCES.
O/S
73 | SOFTIES®
minimum
2
increment
eaches - after min is met, qty increases in multiples of 1
T&C At Softies, we value thoughtful partnerships that reflect our
E-Commerce
brand’s commitment to comfort, quality, and care. To keep
All retailers selling Softies online must register their
our retail experience consistent and elevated, we ask all
website with us and use Softies-provided hi-res imagery.
partners to review and agree to the following guidelines.
Retailers may not sell Softies products on third-party platforms such as Amazon, eBay, Etsy, Facebook
Softies Retailers
Marketplace, or similar sites.
We reserve the right to discontinue a partnership if a retailer no longer aligns with the Softies brand or is not
Violation of this policy will result in immediate termination.
actively supporting and growing the line. This includes maintaining an organized presentation and dedicating
Damages
appropriate space to Softies in-store.
If an order contains defective items, Softies will replace or
•
All new accounts and store locations must be approved by Softies.
refund the product. We may request that defective items be returned at our expense.
•
We do not partner with third-party sellers.
For transit-related damage, retailers must file a claim
•
New accounts must keep a credit card on file;
directly with the carrier.
the first two orders must be paid via credit card. Terms accounts require an approved credit application prior to ordering. •
Please notify Softies of any defective items within 10 days of delivery and include photos and a description.
Softies may deny or deactivate an account at its
Softies is not responsible for lost or damaged goods after
discretion.
delivery.
Minimum Advertised Price (MAP)
Returns & Cancellations
To maintain brand integrity and protect our retail partners,
All sales are final. We do not offer refunds or store credit.
Softies enforces a strict MAP policy. By placing an order, retailers agree to advertise Softies products—online and in-store—at MAP or higher.
Orders cannot be canceled once Softies begins processing. Packing and shipping begin immediately after
The minimum advertised price is two times the line-item
order approval and payment confirmation.
wholesale price, less $0.01.
Any change or cancellation must be emailed to
Trans-Shipping Trans-shipping is not permitted. Any retailer found supplying Softies products to an unapproved location will be subject to immediate account closure. All selling locations must match the retailer’s approved sales order.
wholesale@softiespjs.com before the order is released to FedEx. While we may accommodate cancellation requests, we are not obligated to do so. •
Restocking fee: 10% of total order
•
Late cancellation: retailer is responsible for shipping costs
Address Changes & New Store Openings
For defective items not related to carrier damage, Softies
Please notify Softies in advance of any address, ownership,
may issue a Return Authorization (RA).
or store-location changes. All new store openings require Softies approval. Softies may end a partnership at its discretion if changes conflict with our brand standards.
Returns must be received within 30 days of RA issuance. •
Only damaged or defective product may be returned.
•
Retailers are responsible for return shipping unless Softies determines the defect is ours.
74
SOFTIES® 6573 Warren Drive Norcross, GA, 30093
wholesale@softiespjs.com softiespjs.com
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