Hi, we’re Alleyoop!
Multifunctional products designed to free your time
Alleyoop makes beauty effortless, so you can spend less time getting ready and more time living. Our multi-tasking heroes streamline your routine, giving you back moments for what truly matters.
Setting a new standard for beauty
We make intimidation-free makeup for every skill level without compromising luxury quality. Easy, elevated routines
Every product is infused with skincare ingredients to nourish while you wear. Skin-first formulas
We partner with CleanHub to turn the tide on ocean pollution. Net-zero plastic footprint
Our partnership with CleanHub
We neutralize our plastic impact by supporting the collection, sorting, and recycling of ocean-bound plastic waste to clean up some of the world’s most polluted coastal regions.
“The brand that makes beauty doable, no matter where you are or how full your calendar is.”
“Alleyoop
is the Swiss army knife of chic self-care products.”
“In a Year on the Market, Alleyoop Sold Over 200K Units of its Multitasking Problem Solvers”
“From travel-friendly packaging to skin-friendly formulas, Alleyoop allows me to consolidate everything in my beauty arsenal so I can travel without changing even one of the ten steps in my routine.”
Eye Makeup
“My makeup bag just got so much more organized and less cluttered!”
- JULIE V.
Review of Pen Pal
Swift Brow
Shape + Fill Brow Pencil
A brow pencil with a uniquely shaped angled tip to define, fill and shape eyebrows. The intimidation-free shades are universally flattering for a seamlessly blended brow with minimal effort. Pencil includes a built-in spoolie and sharpener.
MSRP: $24.00 Wholesale: $12.00
M30065
M30064
M30066
M30067
Taupe
Medium Brown Soft Brown Dark Brown
1 display, 24 units, 4 testers, and 1 free unit
Go the Distance
Lengthening & Strengthening Mascara
This tubing mascara defines every lash from root-to-tip to dramatically lift, lengthen, and strengthen. Infused with eye-conic lash serum ingredients like Biotin to take your lashes to new heights. This mascara does not smudge, budge, clump, or flake. Ophthalmologist-tested for sensitive eyes.
Full-size (8 mL)
MSRP: $26.00
Wholesale: $13.00 Mini (4 mL)
MSRP: $14.00
Wholesale: $7.00
M30101
M30102
Full-size (8 mL) Mini (4 mL)
Packaging updates are in progress! Component color may vary.
Cream Eyeshadow & Liner Stick
A bestselling cream eyeshadow and liner that delivers incredible payoff and stays with you for 11+ hours. They’re waterproof, smudge and crease-proof, easy to apply, and dry down to a soft, natural finish.
(0.049 oz)
Full-size available in the following shades:
Victory Blush
Baby Pearl
Espresso Self
Penny Passion Charcolit
Making Mauves
Bronze Medal
Gotta Guava Plum Up
Coffee Break
Taupe Dollar Cinnamon Spice
Go Cocoa Midnight
Coming soon | Cinnamon Spice (Matte)
Coming soon | Go Cocoa (Matte)
Coming soon | Midnight (Matte)
Gotta Guava (Shimmer)
Coffee Break (Matte) M30003
Charcolit (Shimmer)
Bronze Medal (Shimmer)
Victory Blush (Shimmer) M30061
Penny Passion (Shimmer) M30060
Plum Up (Shimmer)
Making Mauves (Matte)
Espresso Self (Matte)
Taupe Dollar (Matte)
M30007 M30070 M30000
M30069
Baby Pearl (Shimmer)
Champagne Toast (Shimmer)
M30071
1 display, 36 assorted full-size units, 6 testers, and 1 free unit
Starter Kit with Display: $425.00
Pen Pal
4-in-1 Makeup Touch-Up Pen
Pro tip: Twist the pen to reveal more product!
Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are.
MSRP: $20.00
Wholesale: $10.00
In a Rouge (fair to light)
Make a Mauve (light to medium)
M30057 Berry Busy (medium to deep)
M30058
M30059
Highlight
1 display, 36 assorted units, 3 testers, and 1 free unit
Starter Kit with Display: $400.00 Display Only: $25.00
Face Makeup
“I swear it has made a huge difference in my skin... When I take my makeup off at the end of the day, my skin looks significantly healthier and less red than it did the same morning”
- CATE E.
Review of Sunsational
Protects from 99% of UV radiation
Boosts antioxidant activity up to 200%
Packaging updates in progress.
Component shape and color may vary.
Sunsational Daily Skin Tint
Broad Spectrum SPF 50 Mineral
Sunscreen with Niacinamide
Skin-loving sun-care meets skin-perfecting coverage in one easy, time-saving step. Our lightweight, hydrating formula combines buildable, breathable light-to-medium coverage with reef-safe 100% mineral SPF 50. Boosted with brightening Niacinamide for a glow-giving finish.
MSRP: $38.00
Wholesale: $19.00
Available in 15 shades
Su se Ray Sunset Gleam Glisten Beam Horizon Dawn Halo Star Shine Golden Hour Twilight
Sunsational Results
For skin that looks like skin and feels like you’re wearing next to nothing.
Teo in Glimmer Miranda in Gleam
Natasha in Beam
Heather in Solar Neferttiti in Star Narda in Sunrise
Gleam Fair with neutral undertones
M30076
SUNSATIONAL SHADES: PART 1
Sunrise Light medium with warm undertones
Dawn Fair light with peach undertones
Glimmer
Light with neutral undertones
undertones
ertones
Light medium neutral undertones
M30078
M30031
M30024
M30077
M30025
Glisten
M30029
M30079
Ray M undertones
SUNSATIONAL SHADES: PART 2
Beam Medium with warm golden undertones
M30023
Horizon Deep with neutral undertones
Halo
M30028
M30027 M dertones
Golden Hour M each undertones
Sunset Medium deep with neutral undertones
Star Deep with neutral undertones
M30030
Twilight Very deep with neutral undertones
M30032
M30033
M30026
1 display, 30 assorted units, 10 testers, and 1 free unit
Packaging updates are in progress! Component color may vary.
Game Face
Second Skin Concealer
Pump up your get-ready ritual with our hydrating, skin-first concealer, featuring MVP-worthy skincare ingredients and unstoppable crease-proof performance. Score seamless blending with a built-in sponge to blur under eye circles, redness, blemishes, and dark spots for a second skin finish. Infused with Rosehip Oil, Aloe Stem Cell Extract, and Sea Buckthorn Oil for glow-giving, skin-renewing benefits.
MSRP: $26.00
Wholesale: $13.00
Available in 12 shades:
Trailblazer Fair with cool light peach undertones Medium with neutral undertones Go-Getter
Fair with neutral balanced undertones Superstar Medium tan with neutral undertones MVP GAME FACE SHADES
Light with neutral balanced undertones Brilliant Tan with warm golden undertones Golden
Light with warm soft golden undertones Standout Tan deep with neutral undertones Champion M30035
Light medium with neutral undertones All-Star Deep with neutral undertones Energetic M30041
Light medium with warm golden undertones Winner Very deep with neutral undertones Undefeated M30034
1 display, 36 assorted units, 12 testers, and 1 free unit
Stack the Odds
Blush, Bronzer & Highlighter Trio
This bestselling 3-in-1 stackable compact packs a cream blush, bronzer, and highlighter in one for a full-faced glow on the go. So easy to apply and blend, our clean, skin-nourishing cream formulas melt into skin for a visibly smoother, healthy-looking, lit-from-within finish.
Wholesale: $20.00
M30053
M30054
MSRP: $40.00
Sassy Pants (Fair to Light)
Sunkissed (Light to Medium)
Cocktail Hour (Medium to Deep)
1 display, 12 assorted units, 3 testers, and 1 free unit
Lip Products
“I
am loving using Lip Goals! The lip care benefits plus the little pop of color is stunning.”
- SHANNON J.
Review of Lip Goals
Sun Serum Lip Oil
Broad Spectrum SPF 40
Sunscreen
A lightweight, multipurpose lip oil that delivers intense hydration, a glaze of color, and advanced protection from more than 97% of UV radiation.
1 display, 18 assorted units, 3 testers, and 1 free unit
Lip Goals
Sheer Glossy Lip Balm
A glossy lip balm that serves rich moisture, sheer color, and a hint of Peppermint Oil for a fresh, plumped up feel. Glides on thick like a nourishing lip mask that's vitaminpacked with ingredients for a smoother, softer, more pillowy pout.
Self-Love (Clear)
Rose & Shine
Coral Cheer
Dare to Bare
1 display, 24 assorted units, 4 testers, and 2 free units
Tools
“When you have everything you need at the touch of your hands, what else can you ask for?”
- SELMA
Review of Multi-Tasker
Blush & Bronzer Brush Brow & Eyeliner Brush
Blending Sponge
Multi-Tasker
4-in-1 Makeup Brush
Our 4-in-1 brush equips you with everything you need for a flawless face. From concealer, blush, brows, and eyeshadow, now you can do it all with one sleek, multitasking and space-saving tool. Twist off either end to reveal the brushes inside. This brush also comes with a free travel pouch.
Includes a travel-friendly brush pouch:
1 display, 12 units, 1 tester, and 1 free unit
Display holds 6 units and 1 tester
Multi-Tasker Sponge Refill (2-pack)
Sponge Replacement for Multi-Tasker Brush
Get two fresh sponge applicators for the Multi-Tasker brush. A fresh sponge helps avoid bacteria that builds up over time. Made with high-quality, synthetic rubber.
MSRP: $16.00
Wholesale: $8.00
R30012
Overachiever
4-in-1 Makeup Brush
An extension to our bestselling Multi-Tasker brush, Overachiever combines additional essential makeup applicators into one easy tool. All applicators are made of premium synthetic fibers. This brush also comes with a free travel pouch.
Overachiever Starter Kit
1 display, 12 units, 1 tester, and 1 free unit ($25 retail
Tip Off
Liquid-Filled Makeup Removing Swabs
These liquid-filled cotton swabs are essential for makeup mishaps and oopsies on the go. Anytime you need a touch-up or quick fix, just snap the tip to release the liquid, then wipe off smudges, flakes, and last night’s mascara. Gentle yet effective at removing makeup, with an Aloe Vera-infused solution to soothe your delicate eye area.
1-pack (24 swabs)
MSRP: $12.00
Wholesale: $6.00
Body Care
“Alleyoop
continues to surprise me. I am obsessed with their products.”
- VERONICA M.
Review of the All-in-One Razor
All-in-One Razor
Portable On-the-Go Razor
An award-winning 3-in-1 pocket-sized razor that packs everything you need for a clean, close shave on the go. Includes a refillable water spray bottle, a soap-free Shea Butter moisturizing bar, and two triple-blade razor cartridges. Even better, it's TSA-approved.
12 assorted color razors, 6 refill packs, and testers
Gift Sets
“Such thoughtful packaging and products... thanks for making our lives easier and more efficient.”
- MARY N.
All Day, Every Day Set
Winning Eye & Lip Kit
Get ready with this pocket-sized 5-piece everyday set. Includes 3 mini cream eyeshadow sticks, a mini lengthening clean tubing mascara, and sheer dusty rose glossy lip balm.
Set includes:
3 mini 11th Hour Eyeshadow Sticks
1 in Baby Pearl (Shimmer)
1 in Taupe Dollar (Matte)
1 in Champagne Toast (Shimmer)
1 mini Go the Distance Mascara
1 full-size Lip Goals Glossy Balm in Rose & Shine
Three Pointer Eye Trio
Mini 11th Hour Eyeshadow & Liner Stick Set
Score high points with this creamy, longwear eyeshadow stick trio of bestselling shades and an all-new, limited-edition shade. Easy to layer and even easier to blend, our weightless cream-to-powder formula glides on effortless, eye-defining color that stays put for 13+ hours.
Set includes:
1 mini 11th Hour in Taupe Dollar (Matte)
1 mini 11th Hour in Baby Pearl (Shimmer)
Limited edition shade: 1 mini 11th Hour in Champagne Toast (Shimmer)
Winning Lip Trio
Lip Goals Glossy Balm Set
Score 3 full-size Lip Goals Super
Hydrating High-Shine Glossy Balms in one set. These all-in-one lip heroes serve rich moisture, glassy shine, and sheer, juicy color. Packed with smoothing, softening, plumping ingredients for a winning pout.
Set includes:
1 Lip Goals in Coral Cheer
1 Lip Goals in Rose & Shine
1 Lip Goals in Dare to Bare
Wholesale Price List
Wholesale Price List
Wholesale
Terms & Conditions
Wholesale Order Terms & Conditions
Payment Options
Packaging and wholesale displays for the products featured in this catalog are subject to change.
All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.
Tester Policy
Product testers are not included unless explicitly stated in the listing description (i.e. in "Starter Kits"). Individual testers are available for purchase and are not pre-assembled or labeled differently from sellable products. When ordered, each tester comes with a tester sticker sheet at no additional cost. Each complimentary sticker sheet includes 12 tester stickers (SKU 200046).
Shipments
Standard shipping is USPS/UPS, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.
Prices, Terms & Conditions
All prices are wholesale. Current prices, terms and conditions are subject to change without notice.
Minimum Advertised Price
Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.
Prohibited Internet Sales
By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, Walmart or eBay. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written pre-approval by Alleyoop. Without written pre-approval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.
