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TABLE OF CONTENTS Things change, Gene’s doesn’t Column: Drink to gender equality Carbonated Cameos Pitt’s favorite drinks Column: Bring beer to North Shore Change is brewing for Panthers What makes a good IPA? Column: Beer’s too good for snobs

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News

Obama appoints Gallagher to White House commission Dale Shoemaker News Editor

President Barack Obama announced Wednesday he would appoint Chancellor Patrick Gallagher and nine others to a White House commission focused on national cybersecurity.

Obama has charged the commission on Enhancing National Cybersecurity with identifying steps the U.S. government must take to “ensure our cybersecurity in an increasingly digital world,” according to a White House release. The commission will recommend specific actions the federal government can take over the course of the next 10 years to improve cybersecurity in the public and private sectors.

Obama established the commission through a Feb. 9, Executive Order, which outlined how it will operate. The commission must draft and submit a report

to Obama by Dec. 1, 2016, which Obama will either accept or deny 45 days later.

The commission will disband 15 days after Obama accepts the commission’s report.

According to University spokesperson Susan Rogers, Gallagher will not be paid for his appointment and will visit the Capitol and conduct teleconferences to complete his work.

Rogers, who noted Gallagher’s past with the National Institute of Standards and Technology and Pitt’s ranking in the top 10 universities for cybersecurity studies, said Gallagher’s appointment is a “valuable asset” to the commission.

“Any time one of our leaders, faculty members, researchers, students or alumni are tapped for such service, it reflects on Pitt,”

Find the full story online at

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Will Miller STAFF PHOTOGRAPHER

Peduto, Humphrey, researchers present study on race Erin Hare Staff Writer

Mayor Bill Peduto wants to give every child in Pittsburgh access to pre-K education.

“If I had a magic wand and I could give one thing to the city right now, it would be pre-K education for every child, so that by the time they start kindergarten, they all start along together,” Peduto said Thursday morning as he introduced a presentation on early childhood development from Pitt researchers.

Alongside Peduto and Pitt’s Senior Vice Chancellor for Engagement Kathy Humphrey, a panel of four Pitt researchers and community leaders spoke in the Connolly Ballroom on Thursday morning about the importance of discussing race with young children. Pitt’s Office of Child Development, Center for Urban Education and Supporting Early Education and De-

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velopment lab sponsored the researchers’ report, called “Understanding PRIDE in Pittsburgh: Positive Racial Identity Development in Early Education in Pittsburgh.”

The report, which the School of Education published in late March, showed that messages regarding race often impact children by the time they’re 3 years old.

“By 6 years old, kids are already expressing prejudicial attitudes toward people of minority races,” Aisha White, the director of Ready Freddy: Pathways to Kindergarten Success, said.

“Once solidified, these attitudes become much harder to change.”

The researchers observed children in nine classes throughout Pittsburgh and distributed surveys to parents and teachers. Their recommendations include collaboration between teachers and parents and required racial aware-

ness training for educators on teaching cultural and racial pride.

White said literature, like the book “Shades of Black,” is a good first step to creating a positive foundation for viewing black physical features.

“When young children have a positive racial identity, they are able to own and embrace their racial and ethnic heritage fully and with dignity,” White said.

According to White, teaching healthy racial attitudes is critical because when young children have positive racial identities, they can embrace their heritages and wear their races proudly.

The problem, White said, is the gaps in the existing research and resources needed to implement this kind of education.

According to the report, 33 percent of black third, fourth and fifth graders read at a proficient level, compared to 67 percent of white children.

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It also found that some children do poorly in school because of negative self-identities they’ve developed.

There are not many materials teachers can use directly with young children, White said, and the materials that do exist are not appropriate for preschoolers.

For Shannon Wanless, an assistant professor of psychology in education at Pitt, the solution to these disparities lies in starting conversations about race — even if adults are uncomfortable with those conversations themselves.

“Many of us are not exactly sure how to begin these conversations with young children,” Wanless said. “Children pick up on how we feel when discussing these things. They pick up on our discomfort.”

Find the full story online at

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Local drafts and loyal drinkers

Amid the changing tides of Oakland’s bar scene, Gene’s Place sticks to its local vibe.

Josh Ye

Senior Staff Writer These days, Eugene Ney knows about half of the customers at his bar.

To the regulars, Ney is the guy who teaches classes at Carlow University during the day and serves them beer at his Oakland bar — Gene’s Place — at night. Lately, everyone in the motley group can agree on one thing: They could use some new company.

With ride-sharing apps like Uber and Lyft, many potential customers who might have walked a few blocks to Gene’s for a night out can now just as easily catch a ride to Shadyside or South Side. Watching this trend, Ney said he’s noticed a gradual decline in both the number of bars in Oakland and the number of customers coming into Gene’s.

According to Ney, students also tend to stay at house parties longer these days before they go out to bars. And with dating apps like Tinder and Bumble, students have replaced meeting hookups at the bar with swiping right.

Ney said he started his bar career initially as a way to make ends meet as a Ph.D. candidate at Pitt, but his work morphed into a business venture — and later fixture — of South Oakland.

Ney has managed the bar for more than 20 years, and since he bought Gene’s Place in 2005, Ney watched bars like Zelda’s Green House, C. J. Barney, The Babylon, The Attic and Spice Cafe either close entirely or move out of Oakland.

“If [students] don’t want to stay in Oakland, there is nothing we can do,” Ney said.

Although Ney said his business has taken a hit, he doesn’t plan on closing his doors anytime soon. But in order to compete with the other bars in town, Ney said he might

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need to remodel his bar and promote some late night bar activities, such as a dart league and bingo to attract more business.

While the neighborhood evolves and his customers find new ways to interact, little has changed at Gene’s other than the sign out front and the location of the bar counter.

On the corner of Louisa Street and Atwood Street, Gene’s Place sits unassumingly in the center of Oakland. To find it, look for the gleeful white-bearded man smiling from a wooden sign.

Dress code: casual, jeans and Pirates Tshirts preferred. Expect an intermingling of lifelong yinzers, Pitt students and graduated stragglers coming together for drinks, smokes, darts and earnest conversation.

To bolster the fading bar scene in Oakland — now with Uncle Jimmy’s flickering on and off like a dying bulb all year — Ney said the neighborhood needs more wellrun bars to help convince students to stay in the neighborhood on nights out.

Because his bar attracts a lot of regulars from throughout the city, Ney stays competitive in the industry by selling drinks close to at cost, but he said he can’t go any lower at this point.

Not that the regulars mind terribly much — after all, they’re getting their local drafts for under $2.

Nicole Naab, a blogger who lives in Oakland, said she appreciates the atmosphere at Gene’s because it looks the same way it did 14 years ago, when she started going to the bar in the evenings.

“The only thing that has changed is that the bar used to be [in] the right corner and now it’s [in] the left,” Naab said. “Oh, another thing — Gene takes credit cards now.”

At any price, Ney takes pride in filling

Regulars at Gene’s Place in South Oakland kick back with a few beers. Nikki See Gene’s Place on page 21 Moriello SENIOR STAFF PHOTOGRAPHER

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Gender stereotypes are a buzzkill Amber Montgomery Columnist

There should be no such thing as a girly drink — or a manly one for that matter.

Drinking culture is a complex and almost omnipotent aspect of social life for collegiate co-eds — but it doesn’t escape the bounds of gender.

On a Sunday morning in Hillman, a friend of mine told me about her previous night’s escapade to the casino with a male friend of hers. After promptly losing $10 on roulette, she resigned to sitting with her friend and watching him play blackjack.

She went to order a drink intending to get a beer, but found the bar special was $4 frozen margaritas.

What’s a girl to do?

“I was sitting at a table with all men, plus one of their wives. I was going to get a beer, you know, to show I could hang. But the margarita just sounded so good!” she explained to me.

Spoiler alert: She got the frozen mar-

garita — lime, to be exact.

What you’re drinking says a lot about you. A man drinking a beer sends a message: relaxed, strong and thoroughly masculine. A woman drinking a beer? Now, that’s a different story.

A drinking woman is coded in one of two ways — she’s a “cool girl” and just one of the guys, or she’s at least trying to be one of them. Welcome to the double bind.

I hate to make drinking into a gender politics issue. But it is, so I will.

There are few drinks out there that are socially neutral. An Old Fashioned, a gin and tonic, a Martini maybe, depending on the context. But generally, a man’s drink should be simple and straightforward — a beer, a Jack and Coke, a Scotch on the rocks.

A woman’s drink will be sweet and sugary, complex like them and most likely fruity, possibly in some vibrant shade reminiscent of a gemstone served in a long stemmed glass.

See Montgomery on page 13

Michelle Reagle CONTRIBUTING EDITOR

Culture staff picks notable beer cameos in film Jack Trainor, Matt Maielli, Britnee Meiser Culture Staff

If you are what you eat, movies are what they advertise.

No matter how hard you groan or laugh, there’s no getting around product placement — but some movies do it better than others.

In celebration of product placement and our annual beer appreciation edition, The Pitt News recalled some of our favorite — and least favorite — beer cameos in recent film and what each says about the movie itself.

Jeff Ahearn ASSISTANT VISUAL EDITOR

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“Transformers: Age of Extinction” / Bud Light Matt Maielli / Staff Writer If you don’t remember this scene, that’s probably for the best. For refer-

ence, here’s a quick outline.

Bumblebee and Cade Yeager (Mark Wahlberg) crash a Decepticon spaceship into downtown Chicago. Explosions abound. Before coming to a stop, the ship tears through a clearly marked Bud Light truck driving through the center of the screen. They unbelievably survive the crash — as do the pristine, unopened Bud Lights that roll out onto the street.

After a nerdy guy gets out of his now-destroyed car and demands to know if Cade has insurance, Cade argues with him while, in the background, not one, but two American flags dance in the wind. Cade then proceeds to pick up one of the immaculate cobalt blue aluminum bottles and cracks it open on the driver’s-side car door as the beer neatly fizzes out of it while Wahlberg drinks maybe the

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neck of it and tosses it to the ground.

“Transformers” is one of the most profitable and enduring franchises in recent memory, but ‘Age of Extinction’ didn’t hold up against critics, with a terrible score of 18 percent on Rotten Tomatoes. Bud Light is similarly one of the most popularly selling beers in America but actually tastes like someone ran water through a beer filter.

Ultimately, both are rather popular but provide base thrills. Just as Bud Light’s flavor lacks substance, anyone enjoying director Michael Bay’s obnoxious infatuation with explosions and lengthy runtimes probably have no sense of quality.

What’s more, the movie and beer brand also share controversies, especially sexist ones. Bud Light hailed its recent bottle as “the perfect beer for See Movies on page 14

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DRINKS ON THEM: Pitt leaders

dish their favorite sips If you’ve ever wanted to buy Chancellor Patrick Gallagher a beer, you should probably order one he likes: a hoppy IPA. But if you’ve ever wanted

Patrick Gallagher

Chancellor Favorite drink: Sierra Nevada

Gallagher began developing his taste while making his own beer as a postdoctoral physics student in Boston.

“I’m a home-brew guy, so I like a good, hoppy IPA,” Gallagher said. “I’m a hophead.”

In the summer, though, Gallagher said he switches out the Sierra Nevada for a wheatier beer, like a Hefeweizen.

“Very refreshing, I should add,” Gallagher said.

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to buy Dean of Students Kenyon Bonner a brew, well, you probably shouldn’t. He prefers water. In the spirit of sharing good drinks, alcoholic or not, The Pitt News asked

Kenyon Bonner

Vice Provost and Dean of Students Favorite drink: Water

Bonner sticks to the simple and healthy choice of water as his favorite beverage, but that wasn’t always the case.

“As a young person, his favorite beverage was ginger ale, but once he started playing college basketball, he became more health conscience and began drinking a lot of water and has never looked back,” Bonner’s spokesperson and Student Affairs Director of Communications, Shawn Ahearn, said.

some familiar faces around Pitt and Oakland for their favorite sips.

Along with Gallagher and Bonner, we heard from other prominent figures on cam-

Terrance Hayes

Poet, English Writing Professor Favorite drink: Stella Artois

Hayes realized his favorite beer was Stella Artois, “the Budweiser of Belgium,” his first time visiting the country.

“It was the only beer I recognized my first time in Belgium,” Hayes said, who defaults to it whenever he’s faced with too many choices.

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pus, including Senior Vice Chancellor Kathy Humphrey and Pitt’s “genius” poet, Terrance Hayes, on what brew, mixed drink or non-alcoholic drink they kick back with.

Iris Matijevic

Executive Board Director of Pitt Program Council Favorite drink: Hofbrauhaus Oktoberfest Beer

Matijevic said she likes all different kinds of beer, but she particularly likes the kind from the annual German autumn festival, Oktoberfest.

“I enjoy trying a lot of different beers, and it’s fun tasting all the variety there is out there,” Matijevic said.

She favors the seasonal Oktoberfest Beer from the South Side German brewery and restaurant Hofbrauhaus, where Matijevic had her first drink.

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Time is right to bring beer to Heinz Field

College programs weighing merits of alcohol sales

Pitt is currently in the research stages of determing whether or not to sell alcohol at football games. Meghan Sunners SENIOR STAFF PHOTOGRAPHER

Steve Rotstein Staff Writer

There are few places more intrinsically college than a football stadium. So why is it that at most schools, gridirons are the fall’s only beer-free weekend destinations?

During the 2015-2016 season, only 34 out of 128 Division I college football stadiums served alcohol to the general public.

Only 11 of the stadiums selling booze did so at off-campus stadiums, and only seven programs were members of the so-called Big Five conferences.

Pitt wasn’t one of those — the only alcohol offered at Panther games is for priority seating — but that doesn’t mean it’s a bad idea. There’s a reason Pitt Athletic Director Scott Barnes didn’t rule the addition out during his introductory press conference last April.

More and more Big Five schools are joining the beer movement every year, and

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it’s paying off. Alcohol sales generate more revenue for the school, and when students can drink inside the stadium, they’re less likely to binge drink beforehand.

Allowing fans to purchase alcohol will not only promote safer drinking for fans, but would actually make them less violent as well. This proved true with Pitt’s Backyard neighbors, the West Virginia Mountaineers.

According to a 2015 article in The New York Times, “West Virginia’s police department reported sharp declines in incident reports and arrests on home football Saturdays from 2010 to 2014.”

When of-age students can purchase beer, wine and hard cider inside the stadium, tailgating and binge drinking before the game is less extreme, helping to prevent potentially fatal instances of alcohol abuse, according to The Times.

Meg Millure Staff Writer

When Pitt’s Athletic Director Scott Barnes first took the position in 2015, he told a local reporter he was open to the idea of selling alcohol at Panther football games.

The next day’s headline, “Pitt considers alcohol sales at Heinz Field,” prompted Barnes, months later, to laugh about how he learned to watch his words with the press.

But now that he’s preparing for his second year on the job, Barnes is — for real this time — “seriously considering” the possibility of brews at ballgames, though he’s still not offering any substantial information on when that might happen.

While patrons can buy alcohol from concession stands during Steelers’ games at Heinz Stadium, alcohol sales are curSee Column on page 20 rently forbidden during Pitt games except

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for in premium seating areas of the stadium.

At the time of Barnes’ comment hinting at alcohol at Heinz, 32 Division 1 stadiums offered beer sales during games.

Since then, Pitt Athletics spokesperson E.J. Borghetti said in an email to The Pitt News, more schools have followed suit. “[Allowing alcohol sales during football games] is a growing trend across college athletics, and we are assessing whether it is right for Pitt,” Borghetti said.

He added that Pitt is still in the “research and evaluation stage” of considering to implement beer sales.

Drinking at football games is already a concern for law enforcement and universities, as excessive alcohol usage isn’t uncommon outside Heinz Field’s gates.

Find the full story online at

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Dissecting the ipa Pittsburgh’s IPA brewers break down their favorites. Emily Brindley | Staff Writer

Terry Tan STAFF ILLUSTRATOR

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I

n 2011, Matt Gouwens ditched his desk job for an office with a much better view.

His roof.

Back in 2006, Gouwens ordered eight varieties of hops online and planted them on the roof of his garage, testing which strain would fit best with Pittsburgh’s rainy, gray weather. Then, in 2011, Gouwens decided crafting the perfect India pale ale could be more than a hobby — it could be a career.

Now the Chief Executive Hopster at Hop Farm Brewing Company, a brewery in Lawrenceville focusing on locally sourced ingredients and products, Gouwens is part of a larger culture of IPA brewing in the city. IPAs, known for their bitter flavor and light color, have gotten a bad rap with some beer drinkers because of their hallmark strong bite — to the protest of craft brewers and IPA-fanatics. But for the craft brewers of Pittsburgh, IPAs are a carefully brewed, flavor-packed beer with more varieties than a box of Crayola crayons.

Perfecting the IPA, Gouwens said, means getting the right balance of hops, a grain added to beer to make it more bitter and longer lasting. Gouwens found most American varieties of hops grow well in Pittsburgh’s climate and soil, including hops strands such as Columbus, Chinook and Lemondrop — names that reflect the creator’s individuality or the strand’s flavor According to Jake Voelker, part-owner of Voodoo Brewing Company in Homestead and a 2012 graduate of Pitt’s Joseph M. Katz Graduate School of Business, you’ve probably already heard a mostly accurate story behind the name “IPA.” Many, many years ago, while the British were busy sending people to colonize the world, they tried to send beer, too. The beer of the time couldn’t make it through the high temperature intact, so they packed the beer full of hops, the flower of the hop plant and a relative of cannabis, which added stability as well as flavor to the beer.

“They essentially, in the old colonies back in the day, when they were making sure the beer was OK on the ship, they

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threw a lot of hops in there,” Voelker said.

According to Gouwens, the oil from hops produces two types of acids: alpha acids and beta acids. Alpha acids are what give IPAs their bitter flavor, Gouwens said, while beta acids preserve the beer and prevent it from spoiling, just as they did during the five-month trip from England to its distant colonies.

According to the Brewers Association, the American-style IPA has been the most entered category at the Great American Beer Festival, the world’s largest beer competition, since 2001. In 2011, the category had 176 entries, compared to 118 entries in the second-most-entered category of wood- and barrel-aged strong beer.

The popularity of IPAs is partly because beer-drinkers have grown tired of other beers, Gouwens said.

“People get sick of Budweiser and they want something completely the opposite,” Gouwens said. “I think [IPAs] can be the new gateway craft beer.” The acids in hops add more than just bitterness to the trendy beer — the variety of strands of hops add individual flavors in IPAs, such as fruit and wood flavors, according to Voelker.

“There are hundreds of different strands of hops,” Voelker said. “[For example,] there are hops that can bring a pine flavor [or] a citrus flavor.”

IPAs also differ from other beers in their lighter color and stronger smell, which they get from the high concentration of hops, according to Dan Morris, part-owner of Helltown Brewery in Mt. Pleasant.

“IPAs tend to have more of an aroma from the hops — flowery, fruity, there’s a lot of different types,” Morris said.

Despite the variety of hops and the range of flavors, Gouwens and Morris said there are certain factors universal to making a quality IPA, like balancing the bitterness of the acids with additional flavors.

“Well-balanced flavor, not too bitter, good selection of malts and drinkable and smooth,” Morris said.

Gouwens added his own list, focusing more on the presence and strength of hops.

See IPA on page 13

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IPA, pg. 12 “Quality hops. Quality water. A healthy dose of hops in the finish,” Gouwens said. “Some sort of clarity. Haziness is okay, [but] if it looks like a milkshake, if it’s chewy, I think that’s a little too much.”

Even with all of these features, an IPA doesn’t have truly good flavor unless it’s fresh, according to Gouwens.

“Alpha acids are really what cause the bitterness,” Gouwens said. “The other thing that makes a good IPA is freshness, because those alpha acids will fade [over time].”

Voelker said his personal taste preference is for IPAs with a note of sweetness to balance out the sometimesharsh bitterness of the hops.

“I love an IPA that has a very nice

Montgomery, pg. 5 Men should drink stronger, harder drinks.

And if a woman partakes in similar drinks, she’s making a mindful decision to drink “like a man.”

“This is typical for America today: women are expected to perform femininity, but when they perform masculinity, they are admired and rewarded,” as Lisa Wade, a professor of sociology at Occidental College, said in a Jezebel article about what it means to “drink like a woman.”

We see the same trend in all aspects of society, not just drinking. A woman who can play video games, fix a car or memorize all the verses in a rap album is praised for her perceived resistance of femininity. We quickly put her in two boxes — she’s either cool enough to embrace masculinity or she’s pretending to in order to be perceived in this way — without bothering to consider that perhaps she likes these things without any ulterior motive.

Some girls just like football, beer or engineering, and some girls don’t. And they do or don’t because it’s their personal preference, not because they want to stand against or be in line with what society expects from them.

But as you can imagine, it doesn’t work the same way for men. Men associating themselves

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balance,” Voelker said. “I like a nice malt sweetness that kind of counteracts and works well with that hop bitterness. I also really like a tropical flavor.”

Though craft brewers enumerate the pros of IPAs, Voelker said it’s not uncommon to hear people complain that the beer isn’t to their taste — though he said these people just haven’t found the right IPA yet. “[People don’t like IPAs] because

they’ve had bad ones. When you’re throwing hops into those different varieties and with all of the varieties of hops, you can get a lot of different flavors,” Voelker said.

For s o m e people, there may be a physiological reason behind their dislike of IPAs. Gouwens said supertasters, individuals with highly sensitive palates, have up to four times as many tastebuds as

I think IPAs can be the gateway craft beer.

-Matt Gouwens

with things inherently feminine have only one way to go, and it’s down.

It all boils down to the same strain of gender inequality in our society — what’s considered masculine — i.e. beer — is strong, and what’s considered feminine — i.e. appletinis— is weak.

We take cues about what’s masculine and what’s feminine from subtle, but sinister, marketing techniques. This framing has happened for years, with more than just alcohol — even pens aren’t safe from gendered marketing.

Brands like Skinnygirl Cocktails and Little Black Dress vodka are clear examples of chicktargeted products. Likewise, a typical beer commercial shows a man that he can be the perfect ideal of masculinity, safe from any threat of rejection from the girl at the bar, as long as he’s drinking the right beer.

We internalize these social norms, just like my friend at the casino did. Would the men at the table think of her as ditsy and inconsequential, there to serve only as a good luck charm and a bit of eye candy for her male friend? In a tough and masculine environment, surrounded by all guys, she had to stop and think about how they would read her sipping on a lime-green frozen margarita.

Some within the alcohol industry are calling out this inherent sexism and encouraging

regular tasters. For them, Gouwens said, the bitterness of IPAs seems particularly strong and unpalatable.

Gouwens said IPAs are an acquired taste even for non-supertasters — but there are added benefits of learning to love IPAs. As a relative of cannabis, hops can add extra oomph to the effects of alcohol, especially when the hops are highly concentrated like they are in IPAs. According to Voelter, the beers have come a long way from their original overly bitter flavors.

“In the very beginning of the craft beer movement, IPAs were very bitter beers that were offensive to [people’s tastes],” Voelker said. “What people need to do is give them another try and try the different varieties.”

dialogues about it.

There’s a new Brazilian beer, Cerveja Feminista, that aims to start a conversation about feminism, how women are portrayed in beer commercials and why there are few female directors for such ads.

“Our hope is that, once you put a beer on the table with ‘Feminist’ written on it, people will have no other subject to discuss,” Thais Fabris told Co.Exist.

Fabris is one of the founders of the group called 65|10. The group’s name is a reference to the statistics that 65 percent of Brazilian women feel they are misrepresented in ads and only 10 percent of the creators at ad agencies are women.

“Media shapes how society sees itself. If we can stop advertising that stereotypes women, we are changing an important part of our culture,” Fabris said.

Everyone knows whiskey and beer are manly, while wine, flavored vodkas and Cosmopolitans (thanks, “Sex and the City”) are girly — it’s subconscious and so we don’t question it. But we should.

Women aren’t the only ones affected by this — it affects men just as harshly.

When was the last time you saw a man sipping on a drink with a cocktail umbrella and salt

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on the rim? Exactly, because he would immediately be knocked down to the level of weakness associated with femininity. A quick, but probably not painless, social suicide for the night.

A woman can get away with making a reach toward something more masculine. If she grabs a beer or a glass of Scotch, her motives may be questioned and judged, but it’s done despite the double bind it puts her in.

If a man drinks one ‘girly’ drink in a bar, he’s mocked and completely stripped of his claim to masculinity.

It’s tempting at times, but don’t buy into advertisements and the stereotypes they carry.

Drink whatever you want to drink — as long as you like that particular drink because you like it and not because you want to perpetuate an idea about your identity. Seemingly small assertions of self-identity won’t automatically end gender inequality, but they help show how pointless these social constraints are. That’s a start.

If you want a beer, get a beer. If there’s a deal on refreshing margaritas, get a margarita. And respect others’ choices to do the same.

You’re out drinking for one reason — to have fun. Don’t let gender stereotypes get in your way.

Write to Amber at aem98@pitt.edu

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Movies, pg. 5 removing ‘no’ from your vocabulary for the night,” justly angering anyone who knows “no means no.”

Couple that with Bay, whose films’ casual sexism caused pop culture website Vulture to make a detailed list of tropes in Bay’s films titled, “7 Ways to Tell You’re a Woman in a Michael Bay Movie.”

The beer, like this “Transformers” scene, is cheap and tasteless. The product-focused sequence is distracting from the film and only entertaining for its ridiculousness — perfectly encapsulating “Transformers: Age of Extinction.”

“Spotlight” / Harpoon IPA Jack Trainor / Culture Editor In Tom McCarthy’s “Spotlight,” Harpoon brewery’s IPA’s screen time rivals that of certain minor characters. In the film, investigative journalist Michael Rezendes (Mark Ruffalo) frequently employs Harpoon for an easy relief as his investigation into the child sexual assault case within the Catholic Church frays his nerves.

In fact, Harpoon’s distinct blue, orange and white checkered packaging dominates the characters’ drink of choice so much that it’s hard to remember them sucking down anything else — including water.

But as a tasteful IPA and a handcrafted brew, the product placement is fitting for a quality movie. “Spotlight” won Oscars for both Best Picture and Best Original Screenplay, and that success is similarly reflected in its quality product placement.

Originally brewed as a seasonal summer beer, unrelenting demand convinced Harpoon to make it a year-round option and deem the beer its flagship creation.

Similarly, director McCarthy had directed a mere four movies before “Spotlight,” including “The Cobbler,” which stars Adam Sandler and earned a 9 percent on Rotten Tomatoes — more of a Natural Light ranking than a craft beer.

But, like Harpoon’s improbable ascent in popularity, McCarthy will undoubtedly be in high demand following “Spotlight’s” success.

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Ruffalo, who does most of the work in both the Boston Globe investigation and downing Harpoon brews, is no slouch at what he does either. As a three-time Best Actor nominee for his roles in “The Kids Are All Right,” “Foxcatcher” and “Spotlight,” Ruffalo and Harpoon IPA come together as a quality combination.

“Quantum of Solace” / Heineken Britnee Meiser / Staff Writer On the outside, it’s lavish and expertly crafted. On the inside, it’s dull and quickly falls flat.

“Quantum of Solace” was marketed as a typical, smooth Bond film. Commercials gave us Daniel Craig fending off evil with his bare hands while still looking suave in that suit. They gave us sleek cars, beautiful Bond girls and witty oneliners. They offered eager viewers a line, and they happily took the bait.

Then people actually watched the film, and they said “meh.”

This is fitting, considering the film’s sponsorship with Heineken — a beer that looks immaculate enough for our favorite British spy but is essentially just a PBR in a fancy green bottle.

Heineken is more expensive than your average brew, but a lot of that money goes toward the packaging. It doesn’t need to taste great — people just have to want to buy it. Because once they do, they’re going to drink it regardless.

For both “Quantum of Solace” and Heineken, it’s all about esteem. They look cool, they’re part of a popular brand and they’re light in taste, so you can absentmindedly indulge in both without really feeling anything meaningful.

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The Pitt news crossword 4/15/16

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Judge someone not by the color of their beer Matt Moret

Opinions Editor I hate Natty Light, but I’m not better than it.

Beer doesn’t get tastier with age — it just goes bad. And a high price tag on a beer doesn’t immediately impress most people — something pretty remarkable in our culture. Drinking beer isn’t about affirming social status. It’s about drinking beer.

But the judgments associated with certain brands or varieties have intensified in recent years, as craft breweries begin to challenge mass-market corporations. Beer snobbery goes against everything the beverage represents, and many people who perceive craft brewing as inherently superior are operating on faulty logic.

The craft beer designation is essentially a business term. According to the Brewers Association, craft brewers only produce up to 6 million barrels of beer annually, and less than 25 percent of the company is controlled by a corporation responsible for 3 percent of annual beer sales nationally. These brewers generally rely on non-mechanized, traditional brewery techniques, and their relatively small size often restricts distribution to local regions.

There is also a litany of informal characteristics that consumers associate with this kind of beer. The beer itself usually has a higher alcohol by volume than mass-market ones, and most brew-

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ers have a larger flavor selection than the average line of light pilsners.

Most of these are decent criteria for preferring certain beers to others.

Mass-market beers often taste pretty similar to me, and that can get boring.

I also understand the value of a handcrafted product — there’s a nice illusion that these brewers aren’t really after our cash. And if you simply prefer to drink beer that gets you drunk faster, more power to you.

But other ideological reasons are less defensible.

According to a Nielsen survey of craft beer drinkers last July, 47 percent of craft beer drinkers think the products they buy are “fresher” than those from Big Beer. This idea largely comes down to many craft breweries’ use of bottles

instead of cans.

In terms of actually connecting beer quality with container, though, this reasoning makes no sense. Cans do a better job than bottles at protecting beer from UV light, which is known to ruin beer’s flavor. Some people claim that beer from a can carries a bad flavor or taste, but those people are actually just smelling and tasting the can itself as they drink.

If drinkers simply pour their beer into a glass, the problem magically disappears, so the quality ceiling for canned beer is actually higher than bottled.

The irony about canned beer is that more craft brewers would rely on it if they could. The MicroBrewr podcast interviewed 30 craft brewery owners and critics, and only 27 percent preferred bottles to cans. Overhead costs were the

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Annabelle Goll STAFF ILLUSTRATOR primary reason brewers didn’t use cans — canning operations are far more expensive than bottling.

Quality judgments associated with brewery locality — the highest factor for customers, according to the Nielsen study — are similarly flawed. Exclusively purchasing beer made locally to support regional industry is commendable, but that has no bearing on the taste of the actual product.

Expansion is the result of success.

When a brewery has a product that a lot of people like, selling it to even more of them and moving into areas where people didn’t previously have access shouldn’t be a knock on the beer. More importantly, the popularity of any manSee Moret on page 20

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Moret, pg. 17 ufacturer should never count against the people purchasing it.

People have enjoyed imported beer for years, and judging from the 29,430,185 barrels worth of imported craft beer sales in 2014, they still are. Many of those products don’t even come from this hemisphere, and craft beers from Belgium and Germany are some of the most popular in the industry. Applying a lower threshold of acceptability once you are looking across state borders is nonsense.

There’s a lack of consistency in even the most superficial pieces of information: whether breweries actually earn their “craft” label.

Many of the most popular craft brands are actually owned by Big Beer.

Goose Island Beer Company and Shock Top Brewing Company both belong to Anheuser-Busch InBev. MillerCoors owns Leinenkugel’s Brewery, Saint Archer Brewing Company and Blue Moon Brewing Company. If craft brew aficionados are really so dedicated to their bever-

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age ideology, it doesn’t make much sense that these rank among the highest selling “craft beers” nationally.

That leaves us with flavor as a determining factor.

Some people just like drinking craft beer more than Coors or Budweiser. The flavors associated with craft beer are usually much more complex and distinctly hoppy.

But there’s no such thing as an objective flavor criteria. Someone could just as easily prefer the ease of chugging a Milwaukee’s Best or sipping on a Corona during a beach trip, and there’s nothing wrong with that.

Beer snobbery is simply an example of pretentious people being pretentious.

Craft beer is by not inherently better than anything else, and looking down on people who choose to stick with their light beers is silly.

Cheap beer has its benefits. Namely, it’s cheap. You can find it just about anywhere.

And in an ideal world, it’s judgementfree.

Column, pg. 9 Not only would introducing alcohol to Heinz lower the number of parkinglot arrests, it would generate revenue for the school by selling more tickets and, of course, more drinks.

An official at Sodexo, the food and facilities management company that handles concessions at Mountaineers games, told The Times that “more than 30,000 beers were sold” for last year’s West Virginia-Maryland game at Milan Puskar Stadium. That translated to more than $100,000 for the university, according to The Times.

“We average $500,000-$600,000 a year in alcohol sales,” WVU’s Associate Athletic Director Michael Fragale told The Pitt News.

The Miami Hurricanes, who share Sun Life Stadium with the NFL’s Miami Dolphins, were the only Big Five program that played their home games at an off-campus stadium and sold alcohol to the general public last season.

But more Big Five schools are open-

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ing up to the idea every year, and Pitt should join them. Adding the sales would also improve the fan experience, something Pitt has been trying to do under Barnes’ leadership.

Plenty of Pitt students tailgate before games outside the stadium, but many don’t go inside either because they can’t keep drinking there or they’re already too drunk to enter.

Selling alcohol to the public during the game will allow fans to pace themselves before the game, and give them more reason to come inside and cheer.

Some fans attending Pitt football games are regulars at Steelers games at that same field, where they can purchase as much beer as they like until the concession stands shut down.

By serving alcohol to the general public, the atmosphere in the crowd will feel more like a Steelers game, and fans will be more likely to stay the whole game and stay loud the whole time, even if some have one too many and “can’t hang.”

See Column on page 21

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Column, pg. 20

Gene’s Place, pg. 4

Steelers fans are known for being some of the loudest and most passionate fans in the NFL all the way through to the end. Pitt Athletics, on the other hand, has had trouble getting fans to stay past “Sweet Caroline.”

Pitt already signaled the start of a new era for Panthers athletics by making the long-overdue uniform change back to the script. Now is the time to make another change and start selling beer to the public at Pitt games.

It’s a no-brainer really: If you want to increase revenue and fan engagement and decrease alcohol abuse and other tailgating incidents, it’s time to let the booze flow inside Heinz Field.

his taps with 15 local beers, such as the Old German Beer and Straub from St. Marys, Pennsylvania.

“I am a little guy, so I like to support the little guys,” Ney said.

As a business professor, Ney knows that small businesses like Gene’s might eventually be run out of business by larger, corporate businesses — but he isn’t giving up.

He takes pride in his dive.

“We are hanging in there,” Ney said.

Mike Laskin, a junior supply chain management major at Pitt, finished out his 21st birthday bar crawl Wednes-

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day at Gene’s. He said although other Oakland bars, including Garage Door Saloon and Peter’s Pub, stir up more excitement, Gene’s is the kind of neighborhood bar that offers a sense of community.

“This is just an unpretentious place

Ian Ferguson — known as “Ferg” in the bar — is a doorman and occasional bartender at Gene’s. Ferguson, 26, said the bar crew’s bond reaches beyond just hanging out at the bar together.

“During Pittsburgh Beerfest, Gene will buy tickets for everyone and we will just go to Downtown and drink,” Ferguson said.

Ney said he’s considered the bar a place for friends to gather since he became a customer more than two decades ago.

He recalled his first visit to the bar — then Denny’s — was mainly to meet women. The plan didn’t work out quite as Ney had intended, but he still didn’t end up all alone.

“I got married to a bar,” Ney said with a laugh.

This is just an unpretentious place where you can just chill.

-Mike Laskin, Pitt student where you can just chill,” Laskin said.

“You can really have a conversation with people here.”

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I Rentals & Sublet N D E X -NORTH OAKLAND -SOUTH OAKLAND -SHADYSIDE -SQUIRREL HILL -SOUTHSIDE -NORTHSIDE -BLOOMFIELD -ROOMMATES -OTHER

3 bedroom apartment. $1450 (utilities included). 704 Enfield St. 5 bedroom house. $2200 + utilties. 35 Enfield St. Call 412-969-2790.

Craig Street. Safe, secure building. 1bedroom, furnished.

Newly remodeled, wall-to-wall carpeting, no pets. $775 and up. Heat included. Mature or Graduate students.

412-855-9925 or 724-940-0045. Email for pictures: kelly.m317@yahoo.com +++5 bedroom, 2 full baths, huge house, nicely updated, shuttle across street, washer/dryer, $2595+, August 1, photos www.tinyurl.com/pittnewsad4 coolapartments@gmail.com 724-935-2663 1,2,3,5,6, & 8 bedroom houses. August & May 2016.

Bouquet, Atwood, Ward & Dawson.

Please call 412-287-5712.

2 BR, furnished, 2 people. Oakland Ave. $1200 ($600 per person), utilities included. Available immediately - summer sublet. Contact 412-848-9442.

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Employment

-CHILDCARE -FOOD SERVICES -UNIVERSITY -INTERNSHIPS -RESEARCH STUDIES -VOLUNTEERING -OTHER

-AUTO -BIKES -BOOKS -MERCHANDISE -FURNITURE -REAL ESTATE -TICKETS

2 bedroom. 343 McKee Place. $1200 (heat included).

2 bedroom, 2 bathroom house. 3201 Niagra St. $1200. A/C, dishwasher, washer and dryer.

1 bedroom. 365 Ophelia St. $550+ electric.

Call 412-969-2790.

3444 WARD ST. Studio and 3 BR apartments available Aug. 1, 2016. Free parking, free heating. Call 412-3612695. No evening calls please.

361 McKee Pl. 4BR + 2BA. $1650 +all utilities. Available May 1.

53 Bates St. 3 BR 2BA. $1300+ all utilities. W/D A/C. Remodeled. Available now.

51 Bates St. 2 BR apartment. $900+ all utilities. Remodeled.

W/D and A/C. Available May. 51 Bates St. 3 BR apartment. $1200+ all utilities. W/D and A/C. Available August.

3142 Bates St. 4 BR single house. W/D. $1400+ all utilities.

4 off-street parking spaces included.

Available August 1.

Call 412-721-1308

Classifieds

For Sale

Services

-EDUCATIONAL -TRAVEL -HEALTH -PARKING -INSURANCE

3BR apartment with balcony on Ophelia St. Close to laundromat. Available June 1. $1200+electric.

412-427-6610

4 BR houses, available August. $1600+ all utilities. Laundry in building. Offstreet parking.

412-427-6610 4 BR townhouses, Semple St., available May 1st and August 1st 2016. 4 BR summer lease avaiable May, June, and July.

Equipped kitchen, full basement.

412-343-4289 or 412-983-5893.

519 Zulema Street.

Female preferred. 1 Bedroom available in a 4 bedroom apartment from beginning of May to end of July. Furnished. Air conditioning and free laundry. $600 but price negotiable. Contact (224)577-8166 or nmm73@pitt.edu Available 8/1, 1 BR/1 Bath, 5 min. walk to Cathedral, A/C, hardwood floors, newly renovated, starting at $995+, 412.441.1211 Available 8/1, 3 BR/1 Bath, less than 1 mile to campus, updated, Dishwasher and AC, starting at $1325+, 412.441.1211 M.J. Kelly Realty Studio, 1, 2, & 3 Bedroom Apartments, Duplexes, Houses. $775-$1650. mjkellyrealty@gmail.com. 412-271-5550, mjkellyrealty.com

Announcements -ADOPTION -EVENTS -LOST AND FOUND -STUDENT GROUPS -WANTED -OTHER

Available August 1st.

3 bedrooms, 1 bath house. Great location.

Renovated. Central air. Equipped kitchen with dishwasher and microwave. Washer/ Dryer. Starting at $1575+/utilities.

Porch/yard. No pets.

Call 412-916-4777.

FOR RENT AUGUST 1 2016: Completely remodeled, spacious 3BR 1.5 BA home on tree-lined residential street. $1695/mo + utilities. Original woodwork, high ceilings, large bedrooms.

Parking available.

Panther Properties of PA, pantherproperties2@gmail.com.

Photos: https://panther-life.com/properties/oakland/ Large 1-2-3 BR apartments available August 1st. 3450 Ward Street. 312 and 314 South Bouquet Street.

Free parking. Minutes to campus. Cat friendly. Call 412-977-0111.

Large 1,2,3 bedrooms available for rent starting June-July.

Prices range from $695-$1490/month.

Includes gas, heat, and water. See websie www.rentnearpitt.com. Call or text 412-725-1136. Don't call after 8 PM. South Oakland Duplex. 4 bedroom 2 baths. Central air, dishwasher, washer and dryer. Available August 1.

(412)915-0856.

R INSERTIONS A 1-15 WORDS T 16-30 WORDS E S

1X

2X

3X

4X

5X

6X

ADDITIONAL

$6.30

$11.90

$17.30

$22.00

$27.00

$30.20

$5.00

$7.50

$14.20

$20.00

$25.00

$29.10

$32.30

$5.40

(EACH ADDITIONAL WORD: $0.10)

Oakland/Atwood St., near Forbes, nice.

Studio, $525 including all utilities.

1BR, $600+ electric.

Wall-to-wall, fully equipped.

412-561-7964.

Spacious 2-BR apartments on Dawson Street, single or double occupancy. Partially renovated & improved. August 25 availability. Very affordable rent. Limited parking spaces also available. Call 412-692-1770 to see apartment, parking spaces.

Studios, 1, 2, & 3 Bedroom apartments available August 2016 & sooner. Oakland, Shadyside, Friendship, Squirrel Hill, Highland Park, Point Breeze. Photos & current availability online, check out www.forbesmanagement.net, or call 412.441.1211 4909 Center Ave. Updated 1 BR with new kitchen, dishwasher & hardwood floors.

Laundry, storage and parking available.

Close to Pitt & shopping district. Available now and for August. 412-720-4756.

Shadyside spacious 2 bedroom, 1 bath.

Hardwood floors.

New kitchen. August 1st move in. Call 412-361-2695.

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First floor duplex.

Solway Street. Available 7/1/16. $1595/month +utilities. 3 BR, 2 Baths.

Kitchen. Large dining room/living room/basement.

Washer/dryer.

Garage. Near bus/shopping district.

Ray 412-523-2971, rwiener602@gmail.com.

Second floor duplex.

Solway Street. Available 6/1/16. $1495/month +utilities. 3 BR 1 Bath.

Kitchen. Large dining room/living room/basement.

Washer/dryer.

Garage. Near bus/shopping district.

Ray 412-523-2971, rwiener602@gmail.com.

5 bedroom. May 2016. Sarah St. Large bedroom, new kitchen, air conditioning, washer & dryer, dishwasher, large deck. $2500+utilities. 412-287-5712.

Before signing a lease, be aware that no more than 3 unrelated people can share a single unit.

Check property's compliance with codes. Call City's Permits, Licensing & Inspections.

412-255-2175.

Real estate advertising in The Pitt News is subject to the Fair Housing Act. The Pitt News will not knowingly accept advertising for real estate which violates the law. To complain of discrimination, call HUD at 1-800-6699777 or email fheo_webmanager@hud.gov. For the hearing impaired, please call TTY 1-800-927-9275.

ATTENTION OCCASIONAL SMOKERS! UPMC seeks healthy adults ages 18-65 who occasionally smoke cigarettes.

This research is examining how smokers respond to cigarettes that are low in nicotine.

There are up to seven sessions lasting about three hours each. Research participants completing the study will be compensated up to $60 per session, or $20 per hour. For more information, call 412-246-5393 or visit www.SmokingStudies.pitt.edu

SMOKERS NEEDED! Researchers at UPMC are looking to enroll healthy adult cigarette smokers ages 18-65. This research is examining the influence of brief uses of FDA-approved nicotine patch or nicotine nasal spray on mood and behavior. The study involves a brief physical exam and five sessions lasting two hours each. Eligible participants who complete all sessions will receive up to $250, or $20 per hour. This is NOT a treatment study. For more information, call 412-246-5396 or visit www.SmokingStudies. pitt.edu Sacred Heart Elementary School in Shadyside is looking for volunteer Volleyball Coaches and Basketball Coaches for the Varsity and JV Teams for the 201617 Seasons.

Must be at least 18 years of age and have transportation. If interested, please contact Amy Volpe at jaisvolpe@gmail.com or call 412.295.9260

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Caregivers and babysitters needed.

FT/PT. Earn $25/hour. No experience required. Will train. Call now.

888-366-3244 ext. 102.

HYATT House Pittsburgh Southside Seeking full time and part time valets.

Experience with valet and manual transmission a plus. Must be able to work nights and weekends. Shifts are 7am-3pm & 3 pm11 pm. Pay is $8.25/hr +tips. Apply in person at 2795 South Water St. Irish Design Center.

Retail sales assistant needed 1 or 2 days per week throughout the year. Flexible schedule, close to campus. Experience preferred. Respond by email only to paul@irishdesigncenter.com.

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SUMMER HELP NEEDED, Ice company close to campus. Weekends necessary. Production/driving/maintenance positions available. Good pay, part-time/full time. Contact Mastro Ice Company 412-681-4423. mastroice@aol.com

Come work where it’s Oktoberfest every day. Now hiring for all positions at Hofbrauhaus Pittsburgh.

Apply in person Monday through Friday.

Seasonal Work: Shadyside Management Company needs full-time dependable landscapers, painters, and assistant roofers for the summer.

Must be at least 18 years old. No experience necessary. $10/hour.

Mozart Management, 412-682-7003. Email: thane@mozartrents.com.

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