Wayfinding Systems--Basic Fundamentals

Image #1: Avoid sign pollution.

Time is limited. Customers should be able to find the information they need instantly. Limit the amount of signage while still communicating the message effectively. Below is an example of effective signage at the entry and exit lanes.

Entry Station

Exit Station

Image #2: Ensure there aren’t conflicting pedestrian and vehicular arrows.

Directional arrows are amplified when placed in a circle. Use different colors to distinguish between pedestrian and vehicular messaging.

Image #3: Elevator symbols The use of elevator symbols has evolved over the years to address diversity of those parking in our facilities.

Image #4: An ideal sign should include the following elements.

• Contrast between background color and messaging.

• Readable font that makes the message clear at a quick glance. Be consistent in font type, size and color. Remove excessive information.

• Upper and lower case lettering is preferred to ALL UPPER CASE.