The Parking Professional July 2016

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Professional Recognition Awards

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Parking Matters® Marketing Awards

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IPI Conference & Expo Scrapbook

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Outdoor Advertising and Garages

JULY 2016

THE INTERNATIONAL PARKING INSTITUTE

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Gorgeous!

IPI’s Awards of Excellence Winners

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WAYFINDING JULY 2016 | Volume 32 | Number 7

18 The 2016 IPI Awards of Excellence

WOW, WHAT A GREAT PARKING GARAGE! but we’re hearing it more and more, as designers

IPI’s Awards of Excellence recognize those projects that

Conference & Expo in Nashville, Tenn. For information on submitting for the 2017 awards, see the end of this article.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

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24 Recognizing

Excellence IPI’s 2016 Professional Recognition Program awardees serve as leaders, mentors, and inspirations for the industry.

Hernandez oversees the daily operation of the bicycle program, which includes education, maintenance, enforcement, project coordination, wayfinding and communication, community events, auctions, and the daily operations of the campus bicycle shop. He also oversees the Orange Bike Project (a student-led initiative) and the BikeUT Twitter account, where he’s generated more than 600 messages about the university bike program and biking in general. This outreach has spilled over to Bike Texas, where he cultivates an active working relationship to spread the word about safe cycling throughout Austin and the state. Additionally, he works with the City of Austin to coordinate the city’s and university’s bike programs.

Hernandez was instrumental in procuring 100 new bike racks and 1,000 new bicycle parking spaces on campus, some in locations previously inaccessible. He suggested permeable surfaces to create bike parking in areas that weren’t suitable for it before, which combined a new parking addition with a sustainability element.

The UT-Austin Bike Auction, which attracted more than 500 people this year, also owes much of its success to Hernandez; it raised more than $20,000 to support campus bike infrastructure. And he’s done all of this with a great, positive attitude, terrific work ethic, and willingness to both get his hands dirty and lead by example.

Supervisor of the Year

Cathy Harrison Office Supervisor

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

Arizona State University Parking & Transit Services, Tempe Campus

C Staff Member of the Year

Jeremy Hernandez Bicycle Coordinator

The University of Texas at Austin Parking & Transportation Services

I

n just two years with Parking & Transportation Services at the University of Texas at Austin, Jeremy Hernandez has become known as a leader and mentor for both his department and the university as a whole.

In fact, he’s credited with both promoting excellence at his desk and developing strategic working relationships with local and state government entities, which is a huge plus for the university.

athy Harrison is one of those people everyone wants to work with. Kind, compassionate, helpful, and motivated, she’s worked with Arizona State University Parking & Transportation Services for more than 20 years.

A supervisor for the past 10 years, Harrison and her staff of seven serve more than 100,000 students and employees. She greets every co-worker and customer every day and helps boost morale, leading by example to encourage her employees to make smart decisions and taking a sincere interest in her crew and customers.

Harrison started her career with Arizona State University as a part-time employee and worked her way up to supervisor, giving her keen insight into each employee’s duties and challenges. Customers know they can rely on her to find the best possible accommodation for each unique situation, and she’s the recipient of several Sun Awards, which are given by university staff to their peers for individual excellence.

She was the first female president of a local chapter of the Tempe and Arizona Jaycees and guided her parking.org/tpp

Lifetime Achievement Award

H. Carl Walker, PE Chief Executive Officer

Carl Walker, Inc.

Carl Walker is wellknown throughout the parking industry as a pioneer in the design of new parking structures and has contributed much to the industry throughout his career. It all started at Precast Industries, Kalamazoo, Mich.; he eventually went to work with T.Y. Lin, an engineering consultant and professor at Cal Berkeley, and designed his first garage: a 600-space structure for General Motors in Detroit, Mich.

Walker founded the company that became Walker Parking Consultants in 1965 and launched what is now Carl Walker, Inc., in 1982. Walker has been personally involved in more than 2,500 parking projects during his career, including parking studies, structural engineering for parking structures, functional design of parking structures, prime design of more than 500 completed structures, restoration projects, and serving as expert witness on many projects.

Early in the 1970s, he led the development of standards for criteria to design parking decks; the manual included vertical loads and other information vital to long-lasting structures. Walker says memories of good projects are usually based on respecting the people who ran them and the good relationships formed during the process. But he’s also known for more technical successes, including: ● Introducing design concepts that include the use of mercury vapor, sodium vapor, and metal-halide highintensity lighting; glass-backed elevators; PVC drainage systems; the archistructure concept of structural concrete design; and durability design of extended service life. ● Developing the first standards for criteria to design parking decks. ● Speaking around the world. ● Writing articles about parking structure design and restoration. ● Being named an adjunct professor at the University of Michigan. ● Receiving multiple awards from IPI, the University of Michigan, and other organizations. ● Founding four companies specializing in parking consulting, design, and restoration.

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Winners Winners!

EXPO BEST IN SHOW: 800 sq ft and larger – T2 Systems, Inc. (Booth 1601) 400-600 sq ft – Smart Citizen, Inc. (Booth 2321) 100-300 sq ft First Place – Cambridge Architectural (Booth 822) 100-300 sq ft Second Place – Nedap Identification Systems (Booth 1512) 100-300 sq ft Third Place – Watry Design, Inc. (Booth 901) People’s Choice Award – Paylock IPT LLC (Booth 1801) GETFIT Challenge Winner: Josh Callies, CivicSmart, Inc. Mobile App Leaderboard Challenge Winner: Donovan Durband, Park Tuscon Expo-opoly Grand Prize: Craig Beam, Lehigh University Expo-opoly $500 Cash: Pauline Tessier, University of Regina The Parking Professional Amazon Echo: Joy Sen, MyParkingApp (DBA Arriv.io)

IPI Conference & Expo, which was a parking event like no other. More than 3,000 parking professionals from 35 countries, ranging from newly hired frontline offers all the way to company owners and CEOs, filled rooms for education sessions, worked on their CAPP designations, accepted awards, cheered during keynotes and the Park Tank competition, networked like crazy, enjoyed the Grand Ole Opry and specialized tours, browsed the largest Expo in the industry … and a whole lot more.

Mark your calendar for May 21–24, 2017, when IPI and parking will take on New Orleans, La. For now and Nashville, enjoy the show!

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

5K WINNERS: Male: Joel Martin, Payment Express Female: Nicole Wylie, SpotHero

parking.org/tpp

A Beautiful Thing

CASE

D

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

Congratulations to the winners of this year’s Expo Best in Show awards and those who won other great prizes!

PARKING STORMED NASHVILLE, TENN., in great style in May for the 2016

How a municipal parking authority uses outdoor advertising to lend spark to its garages while boosting revenue.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

THE INTERNATIONAL PARKING INSTITUTE (IPI)

on

IPI’s 2016 Professional Recognition Program awardees serve as leaders, mentors, and inspirations for the industry.

uring my 16 years as executive director of the New Brunswick Parking Authority (NBPA), I have personally been involved with the development and construction of four parking garages. The comment we hear most often during the planning stage is, “Oh no, not another ugly parking garage!” While dressing up the façade of a garage would be welcome by all involved, financial constraints have prevented our authority from doing so. The greater construction costs would result in the need for higher parking fees. Higher parking fees tend to be bad for business, and we need to be conscious of the public’s needs and accessibility to affordable public parking. And so we started asking how we could afford to make our structures more aesthetically pleasing without raising rates. And we found the answer!

Cross-Department Expertise Is Tapped to Launch New Parking App To market its new parking app as the easiest, most economical, and most reliable way to pay for parking, EasyPark employed a unique campaign that engaged the entire organization. Among its multiple goals were to develop a loyal customer base, increase traffic, enhance its customer-service offering, increase revenue 5 percent, focus on community safety, and change user perceptions of the parking industry and EasyPark’s role within it. The IT, customer service, operations, marketing, monthly parking, and corporate sales departments each

recognized 13 outstanding marketing and communications programs in the parking sector during the 2016 IPI Conference and Expo in Nashville, Tenn., in May. Winners of IPI’s third annual Parking Matters® Marketing and Communications Awards helped advance the parking profession, educated audiences about the value of parking expertise, communicated about parking and transportation options and technologies, improved parking efficiencies, or otherwise communicated positive parking messages.

“Our members are continuously finding creative and effective measures to improve the image of parking,” says IPI CEO Shawn D. Conrad, CAE. Our 2016 winners used a wide range of creative and fun strategies that effectively—and often inexpensively— communicated their messages to large audiences. Collectively, the programs illustrate what can be accomplished by understanding your audience, seeking out local partnerships, tapping into the resources at your fingertips, and applying your imagination.”

Three of the 13 winners received Best of 2016 awards.

takes

A Beautiful Thing

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Worked

INTERNATIONAL PARKING INSTITUTE | JULY 2016

Takeaway: Involving local youth and the community can be a winwin, simultaneously solving a vexing parking issue, showcasing the city, and beautifying a facility at minimal cost.

IPI Nashville

By Mitch Karon, CAPP

STUDY

EASYPARK, VANCOUVER, BRITISH COLUMBIA, CANADA

best of

2016

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Recognizing Excellence

chapter to a “Chapter of the Year” designation. She is a Life Member of the Tempe Jaycees and received an Arizona Jaycee Senatorship in 1991; she was also named Outstanding Program Manager by the U.S. Jaycees for her work with St. Jude Children’s Research Hospital.

H.

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Haven’t we all forgotten where we parked at one time or another?

The City of Greenville Parking Services Department sought to solve this common problem using a creative wayfinding approach that simultaneously showcased its beautiful city and engaged local youth.

They teamed up with the local Parks and Recreation Department and Greenville Youth Commission, a group of high school and college students who lend a youthful viewpoint in local government decision-making, to launch a wayfinding art project at the

2016 Parking Matters® Marketing and Communications Awards highlight best practices and innovative strategies.

parking.org/tpp

Takeaway: A playful approach and the message of Easy-Peasy conveys a welcoming, user-friendly parking option and signals convenience and affordability.

ng Ideas Parking Marketi that

TOTAL COST: $35 MILLION

And now, on with the parking show!

best of

2016

popular Poinsett Garage in the heart of downtown Greenville. High schools were given six months to provide artwork incorporating the theme, Greenville Landmarks; in preparation, each floor was painted a different color while new signage, elevator flooring, and painted stairwells completed the fresh look. Incorporating each floor’s color scheme, the students painted four-foot-square, iconic images of downtown landmarks, such as the skyline, performing arts center, minor-league baseball stadium, Liberty Bridge, and Greenville Zoo; a collage of one-foot-square images adorns the ground floor. The wayfinding project cost only $1,500 and serves as a conversation piece, as well as a parking-space reminder.

Similar projects are planned for parking facilities around the city.

CITY OF GREENVILLE PARKING SERVICES, GREENVILLE, S.C.

2016

Mohammed Al Muhairi, General Manager, Parking Division, Dept. of Transport Maintenance Section, Parking Division, Dept. of Transport–Project Management Parsons International Limited, Consultant and Mechanical Engineer Man Enterprise Ltd., General Contractor Ravi Potwar, Engineer, Dept. of Transport Zwarts & Janoma Architects, Architect

(really!), parking is really going places, and this year’s awardees demonstrate that. Awards were announced at the 2016 IPI

advance booking, which has been available since 2012. Easy-Peasy Parking was developed as a playful, friendly platform to highlight its cost-effectiveness, value, and convenience. The centerpiece of its TV, social media, digital, and billboard ads was the use of toy cars, and the campaign was augmented by radio advertising and public relations. Since its mid-2015 launch, Easy-Peasy Parking has seen remarkable results: Online booking grew 14 percent in just the first six months.

High School Artists Stylize City Landmarks to Assist Wayfinding

best of

PROJECT PARTICIPANTS:

make the public say “wow.” From beautiful, art-filled garages

Nominations for the 2017 Professional Recognition Program awards begin next month. Visit parking.org/prp for details and to nominate a colleague, peer, or yourself.

The 2016 IPI Awards of Excellence.

Parking Division, Department of Transport, Owning Agency Abu Dhabi, United Arab Emirates

to lots that become social centers of their communities

staff and yourself!

BEST OF 2016 AWARDS SYDNEY AIRPORT, SYDNEY, AUSTRALIA

‘Easy-Peasy’ Communicates Convenient, Low-Cost Airport Parking Sydney Airport Parking, which serves Australia’s largest airport and its nearly 40 million annual passengers, was struggling with the common misconception among local motorists that airport parking was prohibitively expensive. In 2015, only about 4 million airport visitors—or 10 percent of its total passengers—parked at the facility, and less than 30 percent of those took advantage of online

E11 Parking Project, Abu Dhabi

that are functional, sustainable, and sometimes drop-dead gorgeous.

LOTS OF PEOPLE EMBODYTHE “PROFESSIONAL” in “parking professional,” but there are those who do it in a way that not only leads their individual organizations to success, but inspires everyone around them to work a little harder, smile a little more, and strive to reach just a little higher every day. Those are the people IPI recognizes with its Professional Recognition Program awards, and this year’s recipients are no exception.

Honored at the 2016 IPI Conference & Expo in Nashville, this year’s awardees have mentored younger staff members, launched new programs, built bridges between parking departments and their larger communities, and served as leaders both at work and during their off hours. We hope you enjoy their stories and use them to inspire your

Gorgeous!

CATEGORY I— Best Design of a Parking Facility with Fewer than 800 Spaces and Award for New Sustainable Parking & Transportation Facilities Excellence

It’s not something in the general lexicon, and parking professionals design lots and structures

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o relieve cramped parking in the busy downtown area of Bethesda, Md., Montgomery County purchased two lots totaling 279 spaces and built an underground garage with more than 1,000 spaces. The garage sits beneath a street and two mixed-use buildings with luxury condos and apartments atop 42,000 square feet of street-level retail.

The project incorporates 984 public parking spaces and 264 privately owned residential spaces in a four-level structure. A realignment of the street above the garage allows a single control point to serve the structure’s two points of ingress and egress. The garage has three double-loaded bays with 90-degree spaces on each side of a 24-foot, two-way drive aisle; it features easy pedestrian access throughout.

Four of the garage’s elevators are oversized to accommodate bicycles (the garage is adjacent to the heavily used Capital Crescent Trail), and a surface-level bike drop-off area entrance is offered.

Exhaust shafts for fresh air extend through the garage, and driveways feature paving that distinguishes pedestrian crossings. A 24/7 security patrol monitors the garage, and cameras are located at all entries and exits along with all pay station lobbies and gates. Efficient lighting and white ceilings keep things bright inside, and six EV charging stations serve drivers. Wayfinding uses standard graphics and signage and is color-coded by level. Art glass windows depicting the history of the county add visual interest.

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In 2013, the NBPA was involved in a public-private partnership development called the Gateway/Transit Village Project. When completed, this multi-use structure would consist of a 10-level garage that served as the foundation for retail space on the street level and a 24-story residential tower. It would also be home to six floors of office space; all told, it would be the tallest structure in the city.

The Challenge We were challenged with making this icon attractive to passersby, residential and retail tenants, and all visitors. We were very limited in our solutions as keeping costs down was paramount to maintaining a similar rate structure to our other six garages. We wanted to avoid any costly additions that may require maintenance down the road or those that become outdated over time. Enclosing the decks requires mechanical ventilation and adds millions of dollars to a build-out, which was out of the question. The Northeastern climate also prevented us from relying on plantings and greenery

parking.org/tpp

INTERNATIONAL PARKING INSTITUTE | JULY 2016

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JULY 2016 | INTERNATIONAL PARKING INSTITUTE

How a municipal parking authority uses outdoor advertising to lend spark to its garages while boosting revenue.

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Parking Marketing Ideas that Worked

Parking Matters® Marketing and Communications Awards highlight best practices and innovative strategies.

IPI Takes on Nashville

Your scrapbook from the 2016 IPI Conference & Expo.

Editor’s Note

DEPARTMENTS

4 Entrance 6 IPI Board Member Profile 8 Consultants Corner 1 0 The Green Standard 1 2 The Business of Parking 1 4 Parking Spotlight 1 6 IPI’s Ask the Experts 4 6 IPI in Action 4 8 State & Regional Spotlight 5 0 Community Digest 5 6 New and Renewing IPI Members 5 8 Calendar of Events 6 0 Parking Consultants 6 2 Advertisers Index 6 2 Parking Break

parking.org/tpp

INSPIRATION

H

ollywood has the Oscars. News reporters and photographers have the Pulitzers. New York has the Tonys.

And parking has IPI’s Awards of Excellence, Professional Recognition Program awards, and Parking Matters® Marketing & Communications Awards. This year’s envelopes were opened in Nashville, Tenn., at the 2016 IPI Conference & Expo and, as always, what an event it was.

One of the greatest things about IPI’s awards is that the qualities that make each year’s winners outstanding are things that can be transferred to other operations throughout the industry. Ideas from new construction or renovations can spread to other properties, and the lessons learned from award-winning parking professionals can boost the careers of others around the world. Outstanding marketing campaigns translate too, often sparking ideas that can boost parking in all sorts of segments and specialties.

We hear it all the time—one idea that came from an award winner made for another winning program somewhere else. And this year is no different. There’s lots of inspiration in our awards and in this issue, and we hope you’ll jot down your own ideas as you read and start planning your own entry for the 2017 awards; nominations open next month.

The 2016 IPI Conference & Expo was, by all accounts, a rousing success, and it was great to see so many parking professionals learning, networking, and planning in Nashville. Check out our wrap-up starting on p. 36—you might see yourself having a great time.

As always, please let me know your thoughts on this or any issue. I’ll look forward to hearing from you!

Until next month… fernandez@parking.org

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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ENTRANCE

Editor Kim Fernandez fernandez@parking.org Contributing Editor Bill Smith, APR bsmith@smith-phillips.com Technical Editor Rachel Yoka, CAPP, LEED AP BD+C yoka@parking.org Advertising Sales Bonnie Watts, CEM watts@parking.org Subscriptions Tina Altman altman@parking.org.

Graphic Design BonoTom Studio info@bonotom.com Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011.

For subscription changes, contact Tina Altman, taltman@parking.org.

The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute.

1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp.

Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2016. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed

by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The subscription rate is included in IPI annual dues.

Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico.

All other countries, $150. Back issues, $10.

The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

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I DIDN’T KNOW THAT

By Shawn Conrad, CAE

O

ne of my sons used to find crazy or unusual facts and share them at the family meal. “Did you know there are more fake pink flamingos than real flamingos?” or “Do you know the No. 1 tire manufacturer in the world?” (It’s Lego.) I don’t necessarily know if these and many others were true, but it sure made meals interesting and memorable.

I remembered this at the 2016 IPI Conference & Expo in Nashville, Tenn. This time it didn’t involve flamingos, but people uttering, “I didn’t know that.” I heard from a number of industry veterans who said they had learned much while attending the education sessions or perusing the Expo hall.

With more than 3,000 parking professionals and 250 exhibits in one place, it’s possible to be overwhelmed. With this in mind, I offer you a number of resources IPI recently launched: ●● Our Parking Benchmarks and Key Performance Indicators (KPIs) survey is available to those wishing to share their information and see how your organization compares to others in the industry.

Interesting fact: In one industry snapshot, just 1 million parking spaces represented more than $1.3 billion in revenue. Visit parking. org/KPIs to learn more and participate. ●● Green Garage Certification is now called Parksmart and is offered by the U.S. Green Building Council (USGBC)—the provider of LEED certifications. IPI is USGBC’s provider of Parksmart training. ●● For those wanting to be recognized by the most respected certification an individual can obtain, the CAPP resource guide is available, complete with a study guide and sample practice questions. ●● Speaking of CAPP, did you know there is a new online practice exam designed to simulate and prepare you to take the CAPP examination? ●● You can download a glossary of nearly 100 parking technology terms and definitions. The new What’s What in Parking Technology is available at parking.org/techglossary. ●● Our new public service video on child heatstroke in cars reminds drivers never to leave children in sweltering back seats—not even for a minute. Go to parking.org/safety to view the video or get a customizable print ad and fact sheet you can use to raise awareness in your community. ●● IPI and the Smart Card Alliance have updated the white paper “EMV and Parking” to provide current information on EMV chip technology and refreshed scenarios covering the critical aspects of deploying EMV-compliant solutions within the parking infrastructure (parking.org/emv). ●● “Suicide in Parking Facilities: Prevention, Response, and Recovery” was released in collaboration with the nation’s leading suicide experts for organizations that design, manage, or operate parking garages. (parking.org/sprr).

All of these and many other resources are available at parking. org. Now you know.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

SHAWN CONRAD, CAE, is IPI’s CEO. He can be reached at conrad@parking.org.

ISTOCK / SUZANNAH SKELTON

Publisher Shawn Conrad, CAE conrad@parking.org

Parking Management Software Tickets & Permits Hosted Solutions Robust Reporting Online Customer Portal Real Time Integration Special Events Smart Phone Ticket Enforcement

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With AIMS, you receive a higher-level of service and support, which is unparalleled in the parking industry. Call us for references to see for yourself.

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IPI BOARD MEMBER PROFILE

LILIANA RAMBO, CAPP Immediate Past Chair, IPI Board of Directors President, Winpark

P

assion: “A powerful or compelling emotion or feeling.” If you know me, have worked with me, or just have had a couple of minutes to sit down and speak to me, you will know that this word describes me very well. But it took someone else bringing it to my attention for me take a step back, assess, and confirm what everyone else already knew—I am a very passionate woman.

Coming to the U.S. from my native Colombia when I was just 12 years old, being fully bilingual by the time I was 15, and graduating with top honors from high school was accomplished in great part because of the help of teachers and my mom but also because of the effort, time, and passion I placed into learning a new language and a new culture.

This very deep passion and love has transcended into the relationship that I have with my two beautiful daughters, Briana and Diana, and my family. And it has molded the deep commitment that I have in my faith in God, as well as the hobbies that I practice: running, working out, and scrapbooking.

During the past 29 years, I have had the fortune to work with many parking and transportation leaders who have taken me under their wings and shown me the ropes. I can truly say I have taken advantage of every single opportunity, as crazy as each may have been, and turned mine into a successful story. That comes with conviction, dedication, and passion.

As an industry, we went through monumental changes in the ’90s with technology taking over what had been mostly a manual and very labor-intensive industry. We saw the growth of the industry with the number of products and vendors that flooded the conference exhibit floors. The growth was also evident with the acknowledgement and certification of the parking professional, training, and education being offered, requiring passion and dedication. And from that, we get to where we are today: a very intricate, advanced, and passionate industry that works to move forward national and internationally to new and better things … just like me!

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

CONSULTANTS CORNER

GREEN BUILDING CODE MAKES GREEN CERTIFICATION ATTAINABLE

By Matt Davis

A

s a Green Garage Assessor managing the certification process for Stanford University’s Roble Field Parking Structure, I was pleased to discover that bronze and even silver-level certification can be easily attained without adding substantial additional costs to a parking project.

This is especially true in California, where C3 wastewater requirements and other sustainable practices required by the California Green Building Code, or CAL Green, for new design and construction are consistent with the Green Garage Certification (now Parksmart) point structure. CAL Green was the first statewide building code to incorporate green building provisions into the code as mandatory requirements for all building projects. While most other states are still catching up with this level of code-required sustainability, the Parksmart process is consistent with the sustainable parking best practices our firm has recommended for more than a decade.

requirements. We had similar findings in the programs section, which qualified for 34 out of a possible 64 points. The university agreed to add a marketing and educational program to provide an additional four points.

Through collaboration with Stanford’s project managers and transportation director, we determined that the Roble Field project reached 42 out of 86 points for the technology and sustainability section. The university decided to add a tire-­inflation system to the program, which equated to two additional points. And finally, because the project is adding below-grade parking under a green roof to maintain the existing playing field, it qualified for an additional three out of six possible points in the innovation section.

Levels

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

Total Points In total, the Stanford University Roble Field Parking Structure qualified for 124 points. With bronze certification ranging from 110 to 134 points, silver from 135 to 159 points, and gold requiring 160 to 248 points, the project currently qualifies for bronze certification with very little added project cost.

Currently under construction, we are exploring the possibility of adding elements that move the garage into the silver certification level and evaluating the potential cost of additional sustainable features. The project description on our website (watrydesign.com/projects) will ultimately reflect any updates.

GBCI, which now administers Parksmart certification, reports that 49 sites have registered for certification so far. While we hope that Stanford’s Roble Field Parking Structure will be the first certified new construction property, we are looking forward to comparing notes with others who are working on certifying new facilities to see how the program is working for them.

ISTOCK

MATT DAVIS is associate principal with Watry Design and a member of IPI’s Consultants Committee. He can be reached at mdavis@ watrydesign.com.

For clients looking to make a more substantive commitment to sustainability, gold level certification is still within reach by adding elements such as photovoltaics, water cisterns, or geothermal loops. While these elements increase the initial cost of a project, they will substantially offset the incremental cost through energy and water-use savings. For this project, the budget was tight, and Stanford’s project manager challenged the design team to achieve certification without adding substantial additional cost.

When we began the process, we were well into the design of the structure. So we took the approach of examining each section of the requirements to see where we stood on points and then looked carefully at the return on investment for Stanford on any additional elements.

After talking with Stanford staff about how they intended to manage the garage, it became clear that the university already intended to incorporate best practices that equated to 43 points out of a possible score of 90 under the management section of the certification

THE GREEN STANDARD

GLOBAL REACH

By Rachel Yoka, CAPP, LEED AP BD+C

Y

ou have to start small. Every great movement starts with an idea, an individual passion, the lighting of a fire. When I first met the innovators behind the Green Parking Council (GPC) about four years ago, I was excited by the opportunity at hand, yet skeptical of the probability for success. The United States Green Building Council (USGBC) had a pretty amazing handle on the market for green buildings.

What would this sustainability behemoth think of our little upstart organization?

Fast forward to October 2014 at Greenbuild (USGBC’s annual conference) in New Orleans. GPC had managed to schedule an onsite meeting with the top leadership in the USGBC, and I was lucky enough to be a participant. It is still, hands down, the best meeting I have ever experienced.

The passion of every person around that table has been an inspiration to me and to IPI since that day. The energy and momentum from that single meeting carried us forward to where we are today.

RACHEL YOKA, CAPP, LEED AP, BD+C is IPI’s vice president for program development. She can be reached at yoka@ parking.org.

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Smart.

Productive. ●● Efficient. ●● Equitable. ●● Responsive. ●● Resilient.

The great news is that we have an industry-specific program to guide us on just how to reach those lofty ideals and increase our operational efficiencies in the process. ●● ●●

Where Are We?

Parksmart as Platform

We have a strategic and mission-critical partnership with USGBC that raises the profile of the parking industry and advances the profession.

We are poised to help take the Parksmart (formerly Green Garage Certification) program to every corner of the built environment in this country, educating professionals as Parksmart Advisors.

We are ready to work side by side with USGBC to expand the program globally and build better facilities and programs that benefit people, planet, and profit.

At last count, USGBC has recognized more than 32,500 certified commercial projects. It has certified 4.9 billion square feet of real estate and adds 1.85 million square feet to that total every day.

That’s market reach. And IPI is thrilled to be a part of that reach as a USGBC Education Partner, providing multiple educational opportunities. Did I mention that the education comes with GBCI credit? In addition to offering ongoing education for parking professionals, we now offer the same to more than 180,000 LEED credential holders (and that’s just in the U.S. and Canada.)

Green isn’t simple. Many within our professional misunderstand what sustainability means. It’s far from just the greening of a facility with a few bells and whistles and pretty marketing. (That’s greenwashing and an article for another day.)

Sustainable parking structures and buildings are not only green but must be all of the following: ●● Safe. ●● Healthy. ●● Inclusive.

Parksmart was developed, refined, and promoted by parking professionals. More than 200 industry experts collaborated to write the program and influenced global sustainability standards for the next generation of parking structures.

We have no doubt that our industry is ready for this program. We have no doubt that we will design, build, and operate smarter, more efficient, and more sustainable structures that are recognized for their greater value.

It’s pretty exciting stuff.

From GBCI.org/certification: Developed by industry experts, Parksmart applies to new and existing facilities and assesses projects in several categories, including parking structure management, programming, design, and technology. The Parksmart framework guides projects toward using innovative, solutions-oriented strategies that: ●● Reduce their environmental impact. ●● Increase energy efficiency and performance. ●● Offer better lighting and ventilation. ●● Promote alternative modes of transportation.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

Certified green Parksmart garages save money in operational costs, along with offering many other benefits for building and property owners, drivers, tenants, and local communities. Created in partnership with the International Parking Institute/ Green Parking Council, and other groups, Parksmart is a field-tested road map for green garages.

THE BUSINESS OF PARKING MARKETING LEGAL

DON’T GET BURNED ON SOCIAL MEDIA

By Bill Smith, APR

A

s a Bostonian and loyal Red Sox fan, I have been fascinated by the ongoing Curt Schilling/ESPN saga. For those of you who aren’t familiar with this soap opera, Schilling is a former major league baseball player who served as an ESPN baseball analyst for several years. In addition to being very knowledgeable and articulate about baseball, Schilling is also very outspoken on political and social issues and Twitter and Facebook are his favorite outlets for expression.

Striking a Balance When it comes to balancing employees’ rights to free speech against a company’s need to avoid controversies that could hurt business, we find ourselves in a brave new world. It can be difficult for companies and other organizations to know where to draw the line and how to provide guidance to employees on proper social media etiquette.

This is a particularly important issue in an industry such as parking, where it feels like we all know each other personally or at least by reputation. That familiarity is great most of the time, but it can also bring challenges.

One of those challenges is that the things we say and do publicly reflect on our organizations. In the social media age, the things we say have greater reach than ever before.

Rules of Social Media

BILL SMITH, APR, is principal of SmithPhillips Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.

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So how can parking organizations provide useful guidance to help employees understand the effects of their words (or posts or tweets)? There are five basic rules of social media etiquette that should comprise organizations’ social media policies: ●● No posting on company time. This rule is less about reputation management than productivity. Remind employees that they should avoid posting personal content and information while using company equipment and on company time. ●● Respect confidentiality. Most parking organizations have information that needs to remain confidential. Be clear about what types of information can and can’t be disclosed on social media or in other forums.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

Respect trademarks. It’s essential for employees to keep their personal communications separate from organizational discourse. It’s OK to use trademarks, logos, and company names on memos or in proposals, but it’s never acceptable for employees to use them in their personal social media communications. It’s understandable that staff will be proud of their work or their organizations, but they must always be careful about using corporate symbols that could imply that the company endorses their personal opinions. ●● Company policies extend to social media. The online world can provide anonymity that entices people to behave in ways they otherwise wouldn’t.

Human resources experts stress that employees must be aware that the policies they agreed to with their employment are in effect both on- and offline. Policies specific to your workplace can be reinforced through regular reminders, memos, and other intra-office communications so employees don’t forget. ●● Avoid inappropriate online behavior. Training employees not to post insensitive, harassing, misleading, or false statements about other employees, clients, customers, or competitors is essential and helps reinforce company social media policies. These types of posts affect an organization and can affect an employee’s standing in the organization. You can’t realistically monitor all employees’ private social media accounts (nor should you have to). The trick is to provide the necessary training to make sure employees are aware of the parameters you’ve set for social media, as well as the potential repercussions of violating those parameters.

As the Curt Schilling situation demonstrates, providing training and explaining organizational policies won’t always guarantee that every employee will abide by the rules you’ve established. But most will, and it’s essential to lay out your organization’s social media rules and standards clearly. ●●

ISTOCK

Thoughout the years, ESPN has found it necessary to warn Schilling on several occasions that his posts were embarrassing the company and that he needed to be more careful about what he posted. In April, after another political post, ESPN decided to cut ties with Schilling.

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PARKING SPOTLIGHT TECHNOLOGY

FIVE CONSIDERATIONS FOR IMPLEMENTING EMV

By Randy Vanderhoof

N

ow that the October 2015 EMV fraud liability shifts are in place, many parking industry stakeholders across the payments value chain are looking for guidance on how to efficiently and effectively migrate to an EMV-compliant infrastructure in both attended and unattended environments.

Do I need to buy new hardware to support EMV?

How do I choose an EMV payment terminal?

RANDY VANDERHOOF is executive director of the Smart Card Alliance. He can be reached at rvanderhoof@ smartcardalliance.org.

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EMV chip-enabled point-of-sale (POS) terminals are available in many forms, factors, and sizes and can support both contact and contactless chip card acceptance, so the choice of a terminal depends primarily on the prospective transaction location as well as which cardholder verification methods (CVMs) you plan to accept. Keep in mind that EMV supports signatures, PINs, and no-CVM. EMV transactions involve a dialog between the chip card and the chip card reader and (potentially) a PIN pad. The process by which chip card readers and PIN pads are selected should include the following: ●● Identify what acceptance terminal capabilities are needed. For example, determine if there is a need to support a PIN pad or if you want to support contactless or NFC transactions. ●● Purchase acceptance terminals that are approved by EMVCo and the payment networks. ●● Request EMVCo and payment network letters of approval from providers. ●● Purchase only PCI-approved PIN entry devices. ●● Consult with merchant acquirers to find out what devices they offer and what is needed to enable EMV capability on an acquirer’s platform (including certification). ●● Review the documentation and support provided by the chip card reader and PIN pad vendor to determine the complexity of integrating the device with other equipment.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

What is required for testing and certification?

All global payment networks have acquirer host and EMV chip terminal testing processes to help maintain and ensure the integrity of the payment network infrastructure and an optimized cardholder acceptance experience.

The American Express, Discover, MasterCard, and Visa EMV testing requirements are globally accepted and therefore relevant to the U.S. market to reduce any potential interoperability issues in production.

These testing and certification processes follow the EMV specification and each global payment network’s application specification with an objective of ensuring interoperability among all host systems, payment terminals, and cardholder devices.

Here’s a quick glimpse into the different types of testing and certification performed: ●● EMVCo terminal type approval. EMVCo terminal type approval includes two levels of testing that are typically obtained by vendors prior to selling the device.

Level 1 measures the conformance of the hardware chip-reading components to the EMV-defined set of electrical, mechanical, and communication protocol characteristics. Level 2 testing measures the conformance of the terminal-resident application software that supports specified EMV functionality. ●● Acquirer host testing. The acquirer host testing process is designed to test the capability of the acquirer/ acquiring processor to carry full chip data correctly in the messages sent to the global payment networks for EMV contact chip and contactless transactions. ●● Terminal testing, phase 1 and phase 2. In phase 1, the acquiring processor will certify that the terminal

ADEMPERCEM / ISTOCK

Depending on the upgrades required, you may need a new payment solution, or it may be possible to retrofit your existing solution for EMV. Be sure to perform an impact analysis to fully understand the scope of the upgrade effort.

communicates properly with the acquiring processor’s host and that the terminal sends full chip data correctly in the messages sent to the acquiring processor for EMV contact chip and contactless transactions. Phase 2 of terminal testing is an integration regression test required by the global payment networks, often referred to as “Level 3” testing.

When is testing required?

At a high level, current global payment network terminal testing is required when: ●● New hardware, a new EMV-approved kernel, or new payment application software is introduced, or payment-related configuration changes are made. ●● Changes are made to the chip payment application processing on the terminal or within the infrastructure. ●● Hardware or software is modified significantly or an EMVCo-approved kernel is changed on a deployed terminal. ●● Hardware, software, or parameter settings are changed and the change affects the payment application. ●● Terminal-to-acquirer messaging is changed, affecting chip processing.

Can EMV transactions be processed offline?

Just as you do today with the magnetic stripe environment, you have the ability to process EMV transactions when communications are offline even though the U.S. is an online-­ preferring environment.

During a communications disruption, several options exist for continuing to process EMV transactions so as not to impede commerce. These options carry varying risks and require different systematic implementations.

The three offline processing options are: ●● Offline authorization decision. An offline EMV authorization is a transaction resulting from a request by the terminal to the chip card for approval of a transaction without requesting a real-time online authorization of the transaction from the issuer host. ●● Deferred authorization. A deferred authorization is an authorization or financial request that occurs when a merchant captures transaction information while connectivity parking.org/tpp

is interrupted; as the merchant, you hold the transaction until connectivity is restored. ●● Forced post. Forced post is when you approve a transaction and process the transaction into settlement without obtaining any issuer authorization. To mitigate risk, you should consider the transaction amount and could evaluate the terminal verification result (TVR), if supported by the payment application on both the card and the terminal.

You should discuss requirements for transaction processing when communications are offline with your acquirer to determine the most appropriate approach.

Where do mobile payments fit in?

Industry analysts predict that NFC-enabled mobile payment acceptance will grow in the U.S. as merchants migrate to EMV chip-­ enabled terminals that also support NFC and as the popularity of NFC-enabled mobile PKG PROF. PRINT AD_RD1.pdf payment C1601__1-3pg methods grow.

Because the POS acceptance infrastructure is changing with EMV, consider supporting contactless transactions from contactless EMV chip cards and NFC-enabled mobile devices as part of your upgrade. By combining this migration, you may have a better return on investment and be ready for future payment innovations such as NFC-enabled wearables.

To implement contactless payments from NFC-enabled mobile devices, the parking POS system must have the hardware and software needed to accept contactless EMV chip payments. When planning an upgrade, consider requesting devices that can communicate with both contactless chip cards and NFC-enabled mobile devices.

Portions of this byline were excerpted and summarized from the Smart Card Alliance and IPI white paper “EMV and Parking.”

Download the white paper at parking.org/ 2 5/10/16 8:24 AM emv.

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IPI’S ASK THE EXPERTS

What was the highlight of the 2016 IPI Conference & Expo for you?

Debbie Hoffmann

John Hammerschlag

Associate Director, Transportation Services

President

IPI should be lauded for tackling the subject of suicide. The panel discussion that included a psychologist’s perspective, actual case studies from within the industry, and facility design considerations was thorough, provocative, and profound.

The highlight was, as usual, the networking with peer experts from across the industry to learn what they are facing and how they are solving issues. Another trend I was pleased to see was the prominence of content and discussions about how transportation demand management can no longer remain independent from parking management.

Larry Cohen, CAPP

Jim Anderson

Lancaster (Pa.) Parking Authority

Watson Bowman Acme Corp.

The updated interactive conference app was the best! It was easy to navigate seminars and events, and it kept everyone who participated engaged and ultra-competitive!

I enjoyed the increasing diversity of parking industry technology and vendors and learning about the effects of mobile-based parking efficiencies.

Regional Sales Manager

Executive Director

Brett Wood, CAPP Parking Planner

Kimley-Horn and Associates, Inc. Seeing vendors, presenters, and attendees embrace the idea of connected and autonomous vehicles and the effects (and opportunities) they will bring to our industry. It was great to see vendors embracing the connectedness of vehicles and incorporating parking into the smart nature of cars. Very exciting to see our people in front of this transformative technology!

Have a question for IPI’s experts? Send it to fernandez@parking.org and watch this space for answers!

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

The opinions, beliefs, and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

Hammerschlag & Co, Inc.

Texas A&M University, College Station

Did You Know Parking & Transportation * Make Up 41% of Non-Aeronautical Revenue?

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WOW, WHAT A GREAT PARKING GARAGE! It’s not something in the general lexicon, but we’re hearing it more and more, as designers and parking professionals design lots and structures that are functional, sustainable, and sometimes drop-dead gorgeous.

IPI’s Awards of Excellence recognize those projects that make the public say “wow.” From beautiful, art-filled garages to lots that become social centers of their communities (really!), parking is really going places, and this year’s awardees demonstrate that. Awards were announced at the 2016 IPI Conference & Expo in Nashville, Tenn. For information on submitting for the 2017 awards, see the end of this article.

And now, on with the parking show!

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

CATEGORY I— Best Design of a Parking Facility with Fewer than 800 Spaces and Category 6— Award for New Sustainable Parking & Transportation Facilities Excellence

E11 Parking Project, Abu Dhabi Parking Division, Department of Transport, Owning Agency Abu Dhabi, United Arab Emirates PROJECT PARTICIPANTS:

Mohammed Al Muhairi, General Manager, Parking Division, Dept. of Transport Ahmed Al Hammadi, Project Manager, Parking Division, Dept. of Transport Parsons International Limited, Consultant and Mechanical Engineer Man Enterprise Ltd., General Contractor Ravinda Potwar (Project Control), Engineer, Dept. of Transport Zwarts & Janoma Architects, Architect TOTAL COST: $35 MILLION

The 2016 IPI Awards of Excellence

parking.org/tpp

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parking study revealed a shortage of public parking spaces in sector 11, a central business district of Abu Dhabi in the United Arab Emirates. As a result, plans were drawn for a 726-space underground garage that incorporated relevant improvements to nearby roads and infrastructure. A temporary, modular structure of 509 spaces was constructed to accommodate loss during construction of the final garage, which was designed to be easy to navigate and include electric vehicle (EV) parking, 41 spaces for women, and parking for disabled drivers.

The new underground garage eliminated corners in favor of curved walls, which offer increased safety features and don’t collect trash as straight corners can.

Wall panels incorporate LED lighting, and each floor features its own color scheme for easy wayfinding.

Stairwells feature illuminated handrails and granite floors, and the structure is remotely monitored.

The ground floor of the structure features a play area for children, basketball court, and landscaping suitable for the environment. Slabs and walls are reinforced for weight load and noise control, and the structure was rigorously tested for waterproofing.

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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CATEGORY 2— Best Design of a Parking Facility with 800 or More Spaces

Capital Crescent Garage (Bethesda Parking Lot District Garage 31) Montgomery County Dept. of Transportation Division of Parking Management, Owning Agency Gaithersburg, Md. PROJECT PARTICIPANTS:

SK+I Architectural Design, Architect Smislova, Kehnemui & Associates, Consultant PN Hoffman, Developer/Partner Cagley & Associates, Structural Engineer Clark Construction Group LLC, General Contractor Rodgers Consulting, Civil Engineer Walker Parking Consultants, Parking Consultant StonebridgeCarras, LLC., Developer/Partner TOTAL COST: $49 MILLION

T

o relieve cramped parking in the busy downtown area of Bethesda, Md., Montgomery County purchased two lots totaling 279 spaces and built an underground garage with more than 1,000 spaces. The garage sits beneath a street and two mixed-use buildings with luxury condos and apartments atop 42,000 square feet of street-level retail.

The project incorporates 984 public parking spaces and 264 privately owned residential spaces in a four-level structure. A realignment of the street above the garage allows a single control point to serve the structure’s two points of ingress and egress. The garage has three double-loaded bays with 90-degree spaces on each side of a 24-foot, two-way drive aisle; it features easy pedestrian access throughout.

Four of the garage’s elevators are oversized to accommodate bicycles (the garage is adjacent to the heavily used Capital Crescent Trail), and a surface-level bike drop-off area entrance is offered.

Exhaust shafts for fresh air extend through the garage, and driveways feature paving that distinguishes pedestrian crossings. A 24/7 security patrol monitors the garage, and cameras are located at all entries and exits along with all pay station lobbies and gates. Efficient lighting and white ceilings keep things bright inside, and six EV charging stations serve drivers. Wayfinding uses standard graphics and signage and is color-coded by level. Art glass windows depicting the history of the county add visual interest.

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

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rchitectural design for this seven-level garage complex responded to many needs: greater access to parking and public transportation, more options for retail and services, and a visually appealing campus landmark. The new structure offers all of that with 2,100 new parking spaces, master planning for a future transportation hub, and a very appealing building.

The campus loop road in front of the garage was widened to offer additional lanes, bike lanes, a turning circle, defined pedestrian paths, and campus entrance traffic improvements. An open-air, stainless-steel-clad pedestrian bridge is connected to the second floor of the garage, which features 51,500 square feet of retail, a gym, a multi-purpose corridor, covered food store, and special-needs day care center. The building also houses five classrooms, training labs, and meeting and conference rooms.

Exterior design was configured to reduce perceived massing while giving the structure a signature presence.

Layering architectural precast panels on the facade, incorporating revels and architectural banding, and incorporating the university’s signature blue and white colors throughout make this a very attractive garage.

A landscape and hardscape plaza buffers the structure from the loop road and offers a green space for social gatherings. Sidewalk design creates easy pedestrian access to bus stops, bike storage, area roads, and the

O

riginally opened in 1987 as a 43-space surface lot, Toronto’s Carpark 164 was redeveloped into a 58-space parking lot with a new public seating area. The redevelopment helped alleviate parking demand from nearby businesses and incorporate some area master plan elements.

A bioswale and permeable pavers facilitate a sustainable stormwater management system, and a tree planting layout reduces urban heat-island effect while being drought tolerant.

Drivers pay for parking via a pay-and-display system and can pay for, track, and extend their parking sessions via smartphone. Low-maintenance plant and construction materials reduce the need for constant upkeep, and tamper-resistant security measures and regular patrols help keep things safe. The community has embraced the lot’s seating area, which has become a natural gathering space.

Parking spaces are marked with alternate-color inset pavers rather than painting and eliminating a curb between the pedestrian right-ofway, and the lot promotes openness and multi-functionality for events that include a public market and other lot offerings. Canopy trees shade parking and the pedestrian areas, and the project has been met with very high community approval.

CATEGORY 2— Best Design of a Parking Facility with 800 or More Spaces

Florida International University Parking Garage 6 Tech Station Florida International University, Owning Agency Miami, Fla. PROJECT PARTICIPANTS:

PGAL, Architect-of-Record Facchina, Construction Manager Ross & Baruzzini, Mechanical Engineer-of-Record Miller Legg, Civil Engineer Walter P Moore, Structural Engineer-of-Record Curtis & Rogers Design Studio, Landscaping HUB Parking Technology, Parking Vendor TOTAL COST: $38.2 MILLION

garage’s classroom and meeting space features. Traffic direction can be reversed for faster exit during peak times, while a parking availability system with sensors and digital signage on each level give visitors real-time information. The complex is highly sustainable and meets many LEED criteria. parking.org/tpp

CATEGORY 3— Best Design/Implementation of a Surface Parking Lot

453 Spadina Road (Carpark 164) Green P+ Toronto Parking Authority, Owning Agency Toronto, Ontario, Canada PROJECT PARTICIPANTS:

Our Cool Blue Architects, Inc., Architect Councillor Joe Mihevc, Ward 21–St. Paul’s, City of Toronto Terraplan Landscape Architects, Landscape Architect EGF Associates, Planner Forest Hill Village Business Improvement Area, BIA Across Canada Construction Ltd., Contractor exp Services Inc., Engineers TOTAL COST: $686,000

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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CATEGORY 4— Innovation

Program

in a Parking Operation or

Park Your Art Miami Parking Authority, Owning Agency & Parking Vendor Miami, Fla. PROJECT PARTICIPANTS:

Beefree Media, Creative Agency Margarita Castro, Project Manager, Beefree Media Margarita Rohaidy Delgado, President, MRD Consulting, Inc. TOTAL COST: $5,500

T

he Wynwood Arts District of Miami, Fla., is home to more than 70 art galleries, retail stores, antique shops, and eclectic bars, along with one of the largest open-air street-art installations in the world. The Miami Parking Authority (MPA) found the opportunity to weave itself into the fabric of this community by holding a contest to coincide with ArtBasel 2015 (an art fair).

More than 20 artists responded to a call for art issued by the MPA, and eight winners were selected to launch the “Park Your Art” event, turning distinct parking machines into pieces of art. In November they painted live in front of the public.

Each painted pay-anddisplay machine proposal was reviewed by the MPA and Beefree Media. The initiative gave local artists exposure to the public by adding liveliness to an often-overlooked parking device. Machines were covered with anti-graffiti lamination to protect the artwork, which will remain on display until the 2016 contest. Winners were selected based on originality of content, technique, and creative interpretation of a theme (IHeart 305 was last year’s theme).

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

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his project tackled a vast restoration of a 5,300-car structure that was constructed in phases from 1971 to 1997, bringing the garage up to date, improving safety, and doing it in very innovative ways.

Two miles of expansion joints were removed and replaced while 410,000 square feet of deck coating was laid down, and 2 million square feet of ceiling was painted. New perimeter fall protection barriers were installed; structural repairs were made; and operational, aesthetic, and durability upgrades were planned and implemented. Two new restrooms were constructed for the public and employees of a rental car facility inside the garage. Security upgrades were made, and the façade was pressure washed and sealed. Floor drains were added to address pooling water and concrete bollards replaced chain-link fencing to separate different areas of the structure, allowing pedestrian pass-through. Light fixtures were cleaned, replaced, and/or supplemented, and ADA spaces were reconfigured at current terminal access points with new signage and striping.

Work had to take place without shutting down the structure; the airport authority provided historical occupancy data to allow workers to shift to different areas during high- or low-occupancy times. The contract was structured for flexibility and used a combination of lump-sum, unit-cost, and allowance items, which was

CATEGORY 7— Award

for Architectural Achievement

Miami Design District City View Garage DACRA, Owner’s Representative and Security Specialist Miami, Fla. PROJECT PARTICIPANTS:

Timothy Haahs & Associates, Inc., Engineer, Architect and Parking Consultant KVC Constructors, General Contractor and Construction Manager Leong Leong, Designer Iwamoto Scott, Designer CATEGORY 5— Best

Parking Facility Rehabilitation or Restoration

Birmingham-Shuttlesworth International Airport Parking Deck Restoration/Rehabilitation Birmingham Airport Authority, Owning Agency Birmingham, Ala. PROJECT PARTICIPANTS:

Carl Walker, Inc., Structural Engineer/Restoration Engineer Khafra Engineering Consultants, Inc., Architect, MEP Engineer Taylor + Miree Construction, Inc., General Contractor Volunteer Restoration, Restoration Contractor Birmingham Engineering and Construction Consultants, Inc., Testing and Special Inspector TOTAL COST: $7.2 MILLION

very unusual. Operational improvements represented a significant portion of contract value and added to the complexity of the project but addressed the central objective of improving the overall experience of airport patrons. parking.org/tpp

TOTAL COST: $25 MILLION

I

t’s not every day a new garage goes up in a major design district, and this one by TimHaahs fits into its setting beautifully while serving its ultimate purpose very effectively. The City View Garage includes approximately 22,660 square feet of retail and 14,790 square feet of office space. The Leong Leong façade on the west consists of titanium-plated, stainless-steel panels cut and folded for a 3D effect, and the Iwamoto Scott façade on the east features a blue and silver pattern that complements the surrounding Palm Court buildings. These dramatic facades and dramatic lighting combine to provide an attractive connection between parking and the rest of the development.

The middle portion of the south façade features a public art piece by John Baldessari that transforms pixels from dots into different diameter cutouts in steel panels, providing tone variations and an image that becomes gradually more visible at a distance.

The structure was designed with post-tensioned concrete slabs and beams that allow spans to be achieved and keeps decks column free.

Pay-on-foot machines in both stair towers reduce wait times for exiting, and wayfinding graphics throughout the structure make it easy to navigate both in the car and for pedestrians. Highly visible from the nearby interstate, this project offers visitors their first impression of the design district, and it is landmark of its own.

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

23

Recognizing

Excellence IPI’s 2016 Professional Recognition Program awardees serve as leaders, mentors, and inspirations for the industry.

LOTS OF PEOPLE EMBODYTHE “PROFESSIONAL” in “parking professional,” but there are those who do it in a way that not only leads their individual organizations to success, but inspires everyone around them to work a little harder, smile a little more, and strive to reach just a little higher every day. Those are the people IPI recognizes with its Professional Recognition Program awards, and this year’s recipients are no exception.

Honored at the 2016 IPI Conference & Expo in Nashville, this year’s awardees have mentored younger staff members, launched new programs, built bridges between parking departments and their larger communities, and served as leaders both at work and during their off hours. We hope you enjoy their stories and use them to inspire your staff and yourself!

Nominations for the 2017 Professional Recognition Program awards begin next month. Visit parking.org/prp for details and to nominate a colleague, peer, or yourself.

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

Staff Member of the Year

Jeremy Hernandez Bicycle Coordinator

The University of Texas at Austin Parking & Transportation Services

I

n just two years with Parking & Transportation Services at the University of Texas at Austin, Jeremy Hernandez has become known as a leader and mentor for both his department and the university as a whole.

In fact, he’s credited with both promoting excellence at his desk and developing strategic working relationships with local and state government entities, which is a huge plus for the university.

Hernandez oversees the daily operation of the bicycle program, which includes education, maintenance, enforcement, project coordination, wayfinding and communication, community events, auctions, and the daily operations of the campus bicycle shop. He also oversees the Orange Bike Project (a student-led initiative) and the BikeUT Twitter account, where he’s generated more than 600 messages about the university bike program and biking in general. This outreach has spilled over to Bike Texas, where he cultivates an active working relationship to spread the word about safe cycling throughout Austin and the state. Additionally, he works with the City of Austin to coordinate the city’s and university’s bike programs.

Hernandez was instrumental in procuring 100 new bike racks and 1,000 new bicycle parking spaces on campus, some in locations previously inaccessible. He suggested permeable surfaces to create bike parking in areas that weren’t suitable for it before, which combined a new parking addition with a sustainability element.

The UT-Austin Bike Auction, which attracted more than 500 people this year, also owes much of its success to Hernandez; it raised more than $20,000 to support campus bike infrastructure. And he’s done all of this with a great, positive attitude, terrific work ethic, and willingness to both get his hands dirty and lead by example.

Supervisor of the Year

Cathy Harrison Office Supervisor

Arizona State University Parking & Transit Services, Tempe Campus

C

athy Harrison is one of those people everyone wants to work with. Kind, compassionate, helpful, and motivated, she’s worked with Arizona State University Parking & Transportation Services for more than 20 years.

A supervisor for the past 10 years, Harrison and her staff of seven serve more than 100,000 students and employees. She greets every co-worker and customer every day and helps boost morale, leading by example to encourage her employees to make smart decisions and taking a sincere interest in her crew and customers.

Harrison started her career with Arizona State University as a part-time employee and worked her way up to supervisor, giving her keen insight into each employee’s duties and challenges. Customers know they can rely on her to find the best possible accommodation for each unique situation, and she’s the recipient of several Sun Awards, which are given by university staff to their peers for individual excellence.

She was the first female president of a local chapter of the Tempe and Arizona Jaycees and guided her parking.org/tpp

chapter to a “Chapter of the Year” designation. She is a Life Member of the Tempe Jaycees and received an Arizona Jaycee Senatorship in 1991; she was also named Outstanding Program Manager by the U.S. Jaycees for her work with St. Jude Children’s Research Hospital.

Lifetime Achievement Award

H. Carl Walker, PE Chief Executive Officer

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Carl Walker, Inc.

Carl Walker is wellknown throughout the parking industry as a pioneer in the design of new parking structures and has contributed much to the industry throughout his career. It all started at Precast Industries, Kalamazoo, Mich.; he eventually went to work with T.Y. Lin, an engineering consultant and professor at Cal Berkeley, and designed his first garage: a 600-space structure for General Motors in Detroit, Mich.

Walker founded the company that became Walker Parking Consultants in 1965 and launched what is now Carl Walker, Inc., in 1982. Walker has been personally involved in more than 2,500 parking projects during his career, including parking studies, structural engineering for parking structures, functional design of parking structures, prime design of more than 500 completed structures, restoration projects, and serving as expert witness on many projects.

Early in the 1970s, he led the development of standards for criteria to design parking decks; the manual included vertical loads and other information vital to long-lasting structures. Walker says memories of good projects are usually based on respecting the people who ran them and the good relationships formed during the process. But he’s also known for more technical successes, including: ●● Introducing design concepts that include the use of mercury vapor, sodium vapor, and metal-halide high-­ intensity lighting; glass-backed elevators; PVC drainage systems; the archistructure concept of structural concrete design; and durability design of extended service life. ●● Developing the first standards for criteria to design parking decks. ●● Speaking around the world. ●● Writing articles about parking structure design and restoration. ●● Being named an adjunct professor at the University of Michigan. ●● Receiving multiple awards from IPI, the University of Michigan, and other organizations. ●● Founding four companies specializing in parking consulting, design, and restoration.

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Emerging Leader of the Year

Parking Organization of the Year

Blanca Gamez

Texas Tech University Transportation & Parking Services

Assistant Director, Parking & Transportation Services

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The University of Texas at Austin

lanca Gamez was hired as a student assistant for special events for the University of Texas at Austin’s Parking & Transportation Services department back in 2000. She worked there until her graduation in 2004, returned to the department as an administrative associate in 2006, earned her master’s degree in public administration and urban and environmental planning, and along the way established herself as a transportation expert and leader both with the university and in the parking industry.

Gamez has held positions on multiple transportation organization boards and worked through numerous organizations to mentor young women preparing for careers in science, technology, engineering, math, and transportation. She’s also an academic coach for the College of Natural Sciences Texas Interdisciplinary Program and a senior advisor with the Con Mi Madre program, where she works with Latina women preparing to go to college.

Gamez is known for working with many groups to build support for car sharing, including establishing an innovative partnership with Zipcar; after seeing the success of the program at the university level, the City of Austin expanded its share program in a similar way. She made changes to the university carpool program that grew it from 50 users to nearly 1,500. And among her greatest successes is the BikeUT program, where she’s developed mixed-use pathways, increased the number of bike lockers and racks, established a bicycle hub and fix-it stations, led bicycle appreciation events, and mentored the student-led Orange Bike Project, which provides short-term rentals for students.

In 2014, Gamez began working on her PhD in adult, professional, and community education and expects to graduate in a few semesters.

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uring one weekend in November 2015, the Texas Tech University campus hosted the first men’s basketball game of the season; a conference volleyball game; the first round of the NCAA soccer tournament; a Lady Raiders Basketball Education Day game with 105 buses carrying 6,000 children; the final home football game with more than 55,000 fans; a press conference with more than 200 attendees; and 15 additional special events, along with the normal departmental operations on a campus with 35,000 students and 6,000 employees.

Five years ago, this feat would have been next to impossible. Today, , Texas Tech University Transportation and Parking Services (TPS) handles days like these with relative ease.

After years of complaints, heckling, parking shortages, insults unsuitable to print, and weekly editorial cartoons in the student newspaper blasting the department, TPS placed an intense focus on customer service and technology improvements.

First to come online was a license-plate-recognition (LPR) system coded for university parking use in August 2010. The switch went over extremely well with customers. The department continued its forward progress in fall 2013 with eCitations (the first paperless parking ticket program), becoming the first university parking system to commercialize its software.

Texas Tech also saw a large increase in students using alternative transportation. By fall 2015, 54 percent of students biked, walked, bused, or carpooled to campus.

To handle the growth, TPS built bike parking areas, began reselling abandoned bicycles, and assisted the student government association with the management of bus routes and apartment route contract payments. The department changed its name from University Parking Services to Transportation and Parking Services to reflect the wider focus.

Customer service programs expanded: ●● Communications increased permit-holder notifications by email and text. ●● Marketing created the Bike Clinic, a free event for campus cyclists, winning an inaugural IPI Parking Matters® Marketing & Communications Award and earning plenty of campus news coverage. ●● Toys for Tickets encourages customers to exchange a new, unwrapped toy for dismissal of a parking citation.

Expectant Mother Parking (EMP) and Temporary Assistance Parking (TAP) programs provide closer parking to permit holders at no charge. ●● The free Motorist Assistance Program (MAP) saved 944 stranded motorists on campus in fiscal year 2015. ●● TPS developed a first-citation dismissal program to give students one citation at no charge to chalk it up to a learning experience. ●● The new abandoned bike sales program returned 130 bicycles to students and employees in 2014—its pilot year—and 342 in 2015. ●● Increased staffing and training helps create a great first impression with families at Raider Welcome move-in events and an increased presence at dozens of campus resource fairs. ●● Proactive Twitter and Facebook accounts provide additional customer service and communications outlets.

Increased efficiency led to increased sales, greater lot utilization, less abuse, and higher and multiple revenue streams. The customer-service focus stopped the editorial cartoons and instead led to informative pieces about parking updates and programs. TPS is now known for its flexibility, openness, service, and efficiency. ●●

Parking Organization of the Year

The University of Texas at Austin, Parking & Transportation Services

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s the fastest-growing large city in the U.S., Austin, Texas, is in a race for space, and on the University of Texas at Austin campus, the landscape is no different. New buildings are being erected each year where once there were surface parking lots. As these lots make way for academic progress, the university’s Parking and Transportation Services (PTS) department has adapted by moving parking to the periphery of campus and establishing a robust transportation system. With a campus of more than 75,000 people; events bringing in 100,000+ on a given day; a new medical school on the way; and only 90 full-time PTS employees, PTS runs efficient, innovative, and dedicated operations to provide access and mobility.

PTS added two garages in the past five years, and another three are currently underway. Along with adding electric vehicle (EV) charging stations in an older garage, the newest garage is LEED certified, and PTS is seeking Green Garage Certification (now Parksmart) for those under construction. Once complete, PTS will manage 12 garages and 50 surface lots, totaling nearly 17,000 spaces. Along with lot- and garage-specific parking.org/tpp

permits, low-cost general surface permits are available to access periphery surface lots, and frequent buses transport parkers to and from central campus. PTS also offers a low-cost permit that provides access to periphery surface lots during the day and all-garage access at night and on weekends.

Event and departmental guest parking options include custom event garage access cards, single-use access cards, scratch-off permits, and online event parking through Click and Park, which has collected $350,000 in online event sales since 2012; 12 percent of event parking permits were purchased online last semester.

Within the past two years, PTS has focused on expansion of online services, adding the ability to recharge garage debit cards, as well as manage permit waitlist selections.

The university shuttle system has 10 dedicated routes to shuttle individuals around campus, as well as to student housing areas in Austin. PTS partners with the local public transportation provider to offer university affiliates fare-free rides on both the shuttle system and 70 mainline system routes. PTS also collaborated with the university athletics department to provide the Longhorns Express bus service between remote lots and the stadium on football game days.

The uRide 24-5 program operates five days per week providing fare-free car service home from the library after midnight, while uRide Safe Ride was designed to give students safe, no-charge car rides home from the downtown entertainment district. It joins PTS’s other collaboration, the E-Bus, which provides fare-free bus service to and from downtown.

One of PTS’s biggest pushes in recent years has been to improve cycling on campus. PTS’s BikeUT program has semester auctions and runs The Kickstand, a bike hub selling supplies and loaning tools and offering registration. Recently, PTS also began managing a shop where cyclists can rent bikes or use tools.

James M. Hunnicutt, CAPP, Parking Professional of the Year

Anne Guest (Retired) Director

Missoula Parking Commission

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uring Anne Guest’s 20-year tenure, the Missoula Parking Commission (MPC) evolved into a full-service agency that builds and manages parking in the Missoula, Mont., community and serves as a major player in local economic development initiatives.

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One of the characteristics that sets the MPC apart from most parking programs in the country is its level of community engagement. The MPC and Guest were involved in a wide range of community initiatives, including active involvement with almost every community development agency and significant institutional organization in Missoula. The positive and intimate relationship of the MPC to the Missoula Downtown Association, the Missoula Redevelopment Agency, and the Downtown Business Improvement District formed the basis of a cohesive and well-integrated downtown partnership.

Guest and the MPC worked closely with several other organizations to create a comprehensive and integrated access management network in downtown Missoula. The MPC became an effective contributor in the community and economic development arenas along with parking and transportation.

Under Guest’s leadership, the MPC became a major funding partner and active participant in the Greater Missoula Downtown Master Plan. Perhaps the most significant parking program action item to emerge from this was the decision to build a significant new parking garage to support a focus on retail growth. The Park Place garage was an important catalyst project for the community and won an IPI Award of Excellence.

Guest also oversaw the development of a parking strategic plan, which was an integrated element of the Greater Missoula Downtown Master Plan. The MPC adopted a strategic framework of 10 guiding principles that aligned parking philosophies and programs with the larger downtown strategic goals and objectives. To keep the community informed of the parking program’s progress, the MPC created an annual report that further explained the importance and contributions of the MPC. The report included a section titled “Why Parking Matters.”

Finally, Guest oversaw an upgrade to the latest modern multi-space meter technology that added a wide range of positive downtown customer service enhancements.

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James M. Hunnicutt, CAPP, Parking Professional of the Year

Melinda Alonzo, CAPP Director, Parking & Transit

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Arizona State University Parking & Transit Services

o many, parking is thought of as merely two stall lines, nine feet apart, that designate where a car can be left unattended. To Melinda Alonzo, it’s about leading-edge technology, abundant alternate transportation options, and innovative programs with an unwavering focus on customer service.

In 2011, Alonzo introduced Service Blueprinting to Arizona State University Parking & Transit Services (ASU PTS). More than 60 PTS employees have participated in Service Blueprinting training, mastering a versatile and practical technique that visualizes service processes and delivery from a customer’s point of view.

Under Alonzo’s stewardship, bicycling at ASU has blossomed into a program that boasts three card-access bicycle parking facilities; four bike valet stations; nearly 4,000 registered bicyclists; and 25 percent more bike racks on campus than there were just three years ago.

In 2006, she created an in-house communications team to facilitate more effective and timely information to PTS customers. This venture proved so successful that the associate vice president for university business services employed the team to assist other departments with their communications efforts. Alonzo developed the Gimme-A-Break program in 2007—vehicles not in the parking database system receive a $0 citation upon their first parking citation on campus. She also established the Eco-Pass, which allows for 30 all-day in/out parking privileges at a designated parking structure or lot. This program makes taking alternate forms of transportation more attractive because it provides commuters with a safety net during rainy-day situations.

In what is perhaps the most tangible proof of giving back to the campus community, Alonzo created the Benefactor Program to donate parking revenue to a university program or student-run organization. More than $18,000 has been donated to Arizona State University’s American Dream Academy, Student Health Outreach for Wellness, and the ASU School of Art combined.

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BEST OF 2016 AWARDS SYDNEY AIRPORT, SYDNEY, AUSTRALIA

‘Easy-Peasy’ Communicates Convenient, Low-Cost Airport Parking Sydney Airport Parking, which serves Australia’s largest airport and its nearly 40 million annual passengers, was struggling with the common misconception among local motorists that airport parking was prohibitively expensive. In 2015, only about 4 million airport visitors—or 10 percent of its total passengers—parked at the facility, and less than 30 percent of those took advantage of online

advance booking, which has been available since 2012. Easy-Peasy Parking was developed as a playful, friendly platform to highlight its cost-effectiveness, value, and convenience. The centerpiece of its TV, social media, digital, and billboard ads was the use of toy cars, and the campaign was augmented by radio advertising and public relations. Since its mid-2015 launch, Easy-Peasy Parking has seen remarkable results: Online booking grew 14 percent in just the first six months.

Takeaway: A playful approach and the message of Easy-Peasy conveys a welcoming, user-friendly parking option and signals convenience and affordability.

CITY OF GREENVILLE PARKING SERVICES, GREENVILLE, S.C.

High School Artists Stylize City Landmarks to Assist Wayfinding

best of

2016

Haven’t we all forgotten where we parked at one time or another?

The City of Greenville Parking Services Department sought to solve this common problem using a creative wayfinding approach that simultaneously showcased its beautiful city and engaged local youth.

They teamed up with the local Parks and Recreation Department and Greenville Youth Commission, a group of high school and college students who lend a youthful viewpoint in local government decision-making, to launch a wayfinding art project at the

ng Ideas Parking Marketi that

2016 Parking Matters® Marketing and Communications Awards highlight best practices and innovative strategies.

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popular Poinsett Garage in the heart of downtown Greenville. High schools were given six months to provide artwork incorporating the theme, Greenville Landmarks; in preparation, each floor was painted a different color while new signage, elevator flooring, and painted stairwells completed the fresh look. Incorporating each floor’s color scheme, the students painted four-foot-square, iconic images of downtown landmarks, such as the skyline, performing arts center, minor-league baseball stadium, Liberty Bridge, and Greenville Zoo; a collage of one-foot-square images adorns the ground floor. The wayfinding project cost only $1,500 and serves as a conversation piece, as well as a parking-space reminder.

Similar projects are planned for parking facilities around the city.

EASYPARK, VANCOUVER, BRITISH COLUMBIA, CANADA

best of

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Takeaway: Involving local youth and the community can be a winwin, simultaneously solving a vexing parking issue, showcasing the city, and beautifying a facility at minimal cost.

Cross-Department Expertise Is Tapped to Launch New Parking App To market its new parking app as the easiest, most economical, and most reliable way to pay for parking, EasyPark employed a unique campaign that engaged the entire organization. Among its multiple goals were to develop a loyal customer base, increase traffic, enhance its customer-service offering, increase revenue 5 percent, focus on community safety, and change user perceptions of the parking industry and EasyPark’s role within it. The IT, customer service, operations, marketing, monthly parking, and corporate sales departments each

THE INTERNATIONAL PARKING INSTITUTE (IPI) recognized 13 outstanding marketing and communications programs in the parking sector during the 2016 IPI Conference and Expo in Nashville, Tenn., in May. Winners of IPI’s third annual Parking Matters® Marketing and Communications Awards helped advance the parking profession, educated audiences about the value of parking expertise, communicated about parking and transportation options and technologies, improved parking efficiencies, or otherwise communicated positive parking messages.

“Our members are continuously finding creative and effective measures to improve the image of parking,” says IPI CEO Shawn D. Conrad, CAE. Our 2016 winners used a wide range of creative and fun strategies that effectively—and often inexpensively—­ communicated their messages to large audiences. Collectively, the programs illustrate what can be accomplished by understanding your audience, seeking out local partnerships, tapping into the resources at your fingertips, and applying your imagination.”

Three of the 13 winners received Best of 2016 awards.

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supplied a team charged with identifying unique ways to market the app. Collectively, they rebranded the company’s web and social media presence; created two promotions targeting existing and potential new customers; developed a comprehensive email campaign; and gave away free apps at various events across the city. The results were remarkable: In four months, EasyPark app downloads increased by 25,000, and app usage at lots rose by 16 percent. Half of the new customers who downloaded the app returned within two weeks. The resulting decreased meter use yielded lower operating costs and an annual savings of more than $90,000.

business services marketing coordinator created a Spotify playlist of on-the-move-themed songs and distributed earbuds and a link to the playlist, along with its new address, at events and new-student orientation sessions and through campus mail. The campaign was so successful that the strategy was later used to survey students for community outreach as part of an operations review, using the tag line We’re Listening. Parking Services received 1,100 survey responses.

Takeaway: Tapping into the expertise of all departments produces a multi-pronged approach that can have powerful results.

CALGARY PARKING AUTHORITY, CALGARY, ALBERTA, CANADA

ADDITIONAL WINNERS

Calgary Parking Authority Counters Image Problem with Community Involvement

UNIVERSITY OF ALASKA, ANCHORAGE

University Parking Services Uses Music to Advertise Its Office Relocation to Students and Faculty

Faced with its first office relocation in eight years—and given a mid-summer move date that made it tough to reach students and faculty—the University of Alaska at Anchorage Parking Services decided to take a unique approach to inform its customers. Its

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Takeaway: Know your audience and think outside the box for clever ways to capture their attention.

After receiving negative results from a biennial reputation survey in 2013, the Calgary Parking Authority (CPA) decided to launch a proactive measure. The Helping Build a Better Calgary campaign employed a variety of simple tactics, using consistent and frequent key messaging about CPA’s involvement and support of community initiatives. The messages were conveyed via traditional and social media, signage, a video, website, and other vehicles and reinforced by the parking authority’s presence at various community events, where staff was joined by the mayor. CPA successfully debunked misconceptions about the company and highlighted the various ways it benefits the city. Survey results in 2015 revealed a 12-point increase in public perceptions.

Takeaway: Parking providers can be the unwarranted target of customer frustration, but a proactive approach can alter public perceptions and raise awareness about the critical role that parking plays.

CORNELL UNIVERSITY, ITHACA, N.Y.

Cornell Creates Fun Events to Challenge Commuters to Use Alternative Transportation

NORTH CAROLINA STATE UNIVERSITY TRANSPORTATION, RALEIGH, N.C.

Bus Drivers and Students at NCSU Become Video Stars, Showing It’s Fun to Ride the Bus

To celebrate the 35th anniversary of its Wolfline Transit Service and 3 millionth passenger and portray bus-riding as fun, North Carolina State University (NCSU) Transportation produced an “All about the Bus” video to Meghan Trainor’s song of a similar name.

Bus drivers and students starred in the video, whose lyrics were supplied by a student singer/actor. NCSU staff members skilled in media animation and film lent their production expertise. The video debuted at an annual fall event welcoming students, where it was screened beside a parked bus; it was also promoted via social media, YouTube, IMDB.com (internet movie database), and posters. Next up: a contest centered around riders’ most interesting experiences, who they met on the bus, and what the bus means to them.

Takeaway: Tap into creative resources and harness the power and fun of video to drive home your message.

The Tompkins County Commuter Challenge (TCC) was devised to enhance awareness of alternative forms of transportation and the Zimride rideshare platform. Events included Bike to Work/School and Dump the Pump days; a two-week Car-Free Challenge; and an awards dinner to honor commuters, Cornell departments, and local employers for their supportive efforts. Marketing and local media advertising supported the TCC. For less than $1,500, the university increased Zimride usage by 37.6 percent in a year and enjoyed monthly increases of more than 200 percent in the weeks surrounding specific events.

WEST NEW YORK PARKING AUTHORITY, N.J.

West New York Tackles Big-City Parking Issues with Positivity and Goodwill

Takeaway: Motivate commuters to try alternative transportation by creating events that unite the community and publicly recognizing those who support the initiatives.

Keeping motorists informed of parking policies and regulations is uniquely challenging in West New York, N.J., America’s third most densely populated municipality, with more people per square mile parking.org/tpp

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than even New York City. The largely Spanish-speaking residents’ interactions with the West New York Parking Authority (WNYPA) consisted mainly of paying for permits, voicing complaints, and settling violations and fines. To counter that negativity, WNYPA launched an extensive, bilingual rebranding and public-awareness effort incorporating social media, email newsletters, and collateral, carrying the message, “We’ve got a spot for you.” Goodwill gestures included a permit-renewal grace period, incentives for early renewal, and free holiday parking. The parking authority demonstrated that it serves for the good of the community and conveyed the importance of best parking practices and knowledge.

STANFORD UNIVERSITY PARKING & TRANSPORTATION SERVICES, STANFORD, CALIF.

University Infrastructure Changes Prove Easy to Navigate with the Right Education

Takeaway: Counter negative impressions with positive messages and goodwill gestures.

PHILADELPHIA PARKING AUTHORITY, PHILADELPHIA, PA.

Social Media Keeps Philadelphia Parkers in the Know

When Stanford University first introduced roundabouts and backin parking in 2014–15, Stanford Parking & Transportation Services (P&TS) was faced with a communications challenge. While both projects would be beneficial for pedestrians, bicyclists, and motorists, it was critical to prepare the campus community for the changes to ensure their safe navigation. P&TS addressed the roundabouts and back-in parking changes head-on with educational materials that included bookmark-style handouts, newsletter articles, and a dedicated webpage. P&TS also supported Stanford’s initiative to increase ridesharing and foster larger carpool groups by offering free parking permits and other incentives through direct email marketing, multiple campus events, new-employee orientations, and a poster.

Takeaway: When dealing with infrastructure changes, addressing them proactively can prevent headaches down the road.

UNIVERSITY OF WASHINGTON TRANSPORTATION SERVICES, SEATTLE, WASH.

UW Transportation Crafts MultiChanneled Communication Collaboration Strategy One of the country’s largest and most complex parking enforcement organizations, the Philadelphia Parking Authority (PPA) enforces parking regulations, operates public garages and lots, issues parking permits, tows illegally parked vehicles, operates red-light cameras, and regulates taxis throughout Philadelphia. Six years ago, PPA embraced a robust, long-term social media strategy for distributing information quickly and effectively and enhancing its customer service. 2015 proved to be its most demanding and successful year to date, ensuring the prompt dissemination of information about a Papal visit and the launch of its new mobile payment app, meterUP. Takeaway: Social media is an inexpensive, effective tool for disseminating information and showing customers you value their patronage.

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2015 presented two significant challenges for University of Washington (UW) Transportation Services (TS), which serves a population of more than 64,000 and performs many diverse functions. The first was to tie into UW’s new campus-wide communications and branding strategy, featuring all-new visual and text elements. Concurrently, TS Communications launched an initiative to deliver information using new technologies and integrated, cross-linked channels. TS chose to connect the two opportunities, aligning with UW’s branding goals to leverage the broadest possible reach and modifying its systems for content production, distribution, data collection, and reporting. The process enabled TS to boost and measure its social media, blog, and email outreach and effectively refine its communications to target the right audiences in a timely fashion.

MONTGOMERY COUNTY GOVERNMENT, ROCKVILLE, MD.

Parking Innovations Campaign to Promote Parking Innovation

Takeaway: Seemingly unrelated opportunities can be successfully integrated to improve and hone communications.

PASSPORT, BOSTON, MASS.

Street Arcade Celebrates the End of Boston’s Quarter-Fed Meter

When ParkBoston adopted the mobile parking application Passport in 2015 for the City of Boston’s 8,000 city parking spaces, marketing teams from Passport and the city came up with a fun, fresh way to bring attention to the app’s citywide expansion and attract new users.

The ParkBoston Street Arcade attracted residents from across Boston to the streets of the South End to play arcade games such as Whack-aMole, using quarters they had been saving for meters. Boston Mayor Marty Walsh joined in the fun, teaming up with a Boston Bruins alum to play bubble hockey with ParkBoston users. The event helped give city parking a lighthearted image and united Passport, city officials, and the entire community under the ParkBoston brand.

To support several sustainable-technology initiatives, including mobile app, smart meters, PARCS and license-plate recognition system, digital permits, and parking-inventory database, the Montgomery County Department of Transportation (MCDOT) Division of Parking instituted a 2015 marketing campaign. Along with a website redesign, the campaign highlighted each innovation with a colorful, clickable poster containing useful information and links.

The messages aimed to enhance the parking experience, showcase the professionalism of parking professionals, and cast the profession in a favorable light.

Takeaway: Educate your customers about your parking innovations and sustainability initiatives by using attention-grabbing graphics and media.

Takeaway: Hosting community events can facilitate the adoption of a mobile parking solution, and when it can be done in a clever way, everyone can get excited about parking.

Find additional examples of supporting collateral, newsletters, brochures, video, and signage in th professional development/awards section of parking.org. The Parking Matters® Marketing & Communications Awards program will accept 2017 entries from Aug. 15 through Nov. 18, 2016.

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IPI Nashville takes on

PARKING STORMED NASHVILLE, TENN., in great style in May for the 2016 IPI Conference & Expo, which was a parking event like no other. More than 3,000 parking professionals from 35 countries, ranging from newly hired frontline offers all the way to company owners and CEOs, filled rooms for education sessions, worked on their CAPP designations, accepted awards, cheered during keynotes and the Park Tank competition, networked like crazy, enjoyed the Grand Ole Opry and specialized tours, browsed the largest Expo in the industry … and a whole lot more.

Mark your calendar for May 21–24, 2017, when IPI and parking will take on New Orleans, La. For now and Nashville, enjoy the show!

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Winners Winners!

Congratulations to the winners of this year’s Expo Best in Show awards and those who won other great prizes!

EXPO BEST IN SHOW: 800 sq ft and larger—T2 Systems, Inc. (Booth 1601) 400-600 sq ft—Smart Citizen, Inc. (Booth 2321) 100-300 sq ft First Place—Cambridge Architectural (Booth 822) 100-300 sq ft Second Place—Nedap Identification Systems (Booth 1512) 100-300 sq ft Third Place—Watry Design, Inc. (Booth 901) People’s Choice Award—Paylock IPT LLC (Booth 1801) GETFIT Challenge Winner— Josh Callies, CivicSmart, Inc. Mobile App Leaderboard Challenge Winner—Donovan Durband, Park Tuscon Expo-opoly Grand Prize—Craig Beam, Lehigh University Expo-opoly $500 Cash—Pauline Tessier, University of Regina The Parking Professional Amazon Echo—Joy Sen, MyParkingApp (DBA Arriv.io)

5K WINNERS: Male—Joel Martin, Payment Express Female—Nicole Wylie, SpotHero

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Once again, and rightfully so, our members are center stage. Awards winners took the opportunity to celebrate their many successes with a terrific photo opp.

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ParkIt Wins 2nd Annual Park Tank FOR THE SECOND YEAR, Park Tank provided a fun and entertaining opportunity to learn about some of the industry’s most creative thinkers and their ideas while fostering that creativity.

Modeled after the game show Shark Tank, the session provided an opportunity for five teams of parking entrepreneurs to present their ideas to a panel of judges—or sharks. In addition to receiving instant feedback about their ideas, the teams were competing for exhibition space at the 2017 IPI Conference & Expo in New Orleans and $4,000 worth of free advertising space in The Parking Professional. And of course a year’s worth of bragging rights as the 2016 Park Tank winner!

This year’s sharks were Maria Irshad, CAPP, MPA, Houston Parking Management Division; David G. Onorato, CAPP, Pittsburgh Public Parking Authority; Christian Noske, BMW I Ventures; and R. Graham White, III, Atwater Infrastructure.

Each presenting team was given four minutes to present an idea before facing the heat from the panel of sharks.

Competitors were: ●● Eunice Choe of ParkAlong, connecting homes and businesses with unused parking capacity for drivers by enabling them to reserve parking places online. ●● Jennifer Ding of ParkIT, a computer vision software that uses existing camera infrastructure to provide accurate parking data in outdoor environments. ●● Kevin Dougherty of the Barnacle Parking Enforcement System, a device that attaches to windshields using commercial-grade suction cups, blocking the driver’s vision and immobilizing the vehicle. ●● Travis Knepper of RideHop, an on-demand service for fixedroute parking shuttle systems that allows fleet operators to reduce fleet use when shuttle demand is reduced while providing a reliable service for off-peak riders. ●● Ofer Tziperman of Anagog Ltd., a crowdsourced, on-street parking network that predicts where parking spaces will be vacated across the globe.

The 2016 Park Tank winner is ParkIT! The company’s promise to turn existing camera infrastructure into sensors to provide real-time parking data was a hit with the sharks.

The technology could offer particularly significant value to parking owners with high value/high turnover spaces, including cities and towns, airports, and shopping centers.

Congratulation also go to RideHop, the People’s Choice Award winner.

—Bill Smith, APR 40

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IPI was proud to support Monroe Harding, an organization that supports children in foster care, just like family.

Global Parking Association Leaders convened around critical issues and industry trends while CAPP grads celebrated their success.

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A Beautiful Thing

By Mitch Karon, CAPP

How a municipal parking authority uses outdoor advertising to lend spark to its garages while boosting revenue.

CASE STUDY

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uring my 16 years as executive director of the New Brunswick Parking Authority (NBPA), I have personally been involved with the development and construction of four parking garages. The comment we hear most often during the planning stage is, “Oh no, not another ugly parking garage!” While dressing up the façade of a garage would be welcome by all involved, financial constraints have prevented our authority from doing so. The greater construction costs would result in the need for higher parking fees. Higher parking fees tend to be bad for business, and we need to be conscious of the public’s needs and accessibility to affordable public parking. And so we started asking how we could afford to make our structures more aesthetically pleasing without raising rates. And we found the answer!

parking.org/tpp

In 2013, the NBPA was involved in a public-private partnership development called the Gateway/Transit Village Project. When completed, this multi-use structure would consist of a 10-level garage that served as the foundation for retail space on the street level and a 24-story residential tower. It would also be home to six floors of office space; all told, it would be the tallest structure in the city.

The Challenge We were challenged with making this icon attractive to passersby, residential and retail tenants, and all visitors. We were very limited in our solutions as keeping costs down was paramount to maintaining a similar rate structure to our other six garages. We wanted to avoid any costly additions that may require maintenance down the road or those that become outdated over time. Enclosing the decks requires mechanical ventilation and adds millions of dollars to a build-out, which was out of the question. The Northeastern climate also prevented us from relying on plantings and greenery

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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Parking maintenance operations are regularly burdened with funding requests to help maintain and repair parking facilities; outdoor advertising generates funds to help cover those costs. Budget shortfalls and increased operational expenses do not have to be our customers or taxpayers’ responsibility. It seemed like the best of both world, truly a win-win.

Implementing a Program

that would only solve our problems for a small portion of the year. Our options were limited.

An unrelated trip into Manhattan led to a decision that we have not regretted for a moment. Walking around New York City and seeing advertising signs and messages on parking decks made me realize that revenue was being generated by using and monetizing blank parking garage walls and parking lots. The vibrant billboards and large-scale wallscapes that line buildings of all types, including parking structures, were impressive. Noticing them for the first time, I wondered if advertising would be a viable option for the Gateway project.

Not knowing much about outdoor advertising and how the programs work, I started doing some research to find out what the benefits would be for property and building owners. I reached out to billboard advertising companies. After speaking to them, I was sure that erecting outdoor advertising signs would not only help improve the drabness of the garage façade but also add to the authority’s revenue stream.

The signs’ size ensure they have no negative effect on the ventilation requirements within the garages.

The wallscapes are illuminated and help add to security in and around the premises. With budgets tightening, these outdoor advertising signs help public and private parking garage owners, operators, and managers generate ancillary revenue and help boost their bottom lines.

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Under my direction, the NBPA signed a 10-year lease agreement with an outdoor advertising company. The highly respected company we chose is privately owned and operated and very experienced in the billboard industry. Being new to this type of business arrangement, it was important that the company we chose excelled in explaining and communicating throughout the process.

Happily, our partner proved very forthcoming with information and kept us constantly updated.

The company conducted a true market assessment and gave us the best opportunity to generate the most revenue from the space available for outdoor advertising signs. Our first lease allowed for the erection of four billboards on the Gateway Garage. After the lease agreement was signed, the outdoor advertising company practically took care of the entire project.

The sign-permit approval process was the most challenging part of the project. Regulations restricted the development of the signs on our parking deck, and I began preparing for a long and costly battle with the State of New Jersey. Under the guidance of our sign company, we worked along with the New Jersey Department of Transportation Outdoor Advertising Services Agency, and in a collaborative effort, we prepared for the special waiver request process.

The sign company had several meetings with leaders from the Department of Transportation and gained its support to request a special waiver from the New Jersey State House Commission. The issuance of outdoor advertising permits had to be unanimously approved by the select State House Commission Board.

Getting a Waiver Staff members from the Department of Transportation first testified that they determined the signs to be in the best interest of the public and supported granting the ap-

propriate waivers to promote the success of the Gateway/ Transit Village Project. The waiver approval process also required my testimony before the State House Commission, where I explained that the aesthetic improvements would be beneficial, the signs would provide a creative and positive image, and that the revenue generated from the signs would provide revenue that will help improve our parking and customer service—all that makes up a visitor’s experience—without increasing expenses.

Of importance was support for the project from New Jersey State Sen. Robert Smith. He testified, “New Brunswick has been the phoenix rising out of the ashes. If you saw it 40 years ago, the city was in awful condition.” He pointed out that the city’s redevelopment plan has become the model for urban redevelopment in the state.

Smith testified that that the proposed signage would financially benefit the City of New Brunswick and that the signs would be an enhancement to the cityscape. He concluded by stating, “Quite frankly, that’s enough for me. They know what they’re doing in New Brunswick, and it sounds to me like they found a way to not only improve the aesthetics, which is part of their cityscape look, but also generate a little revenue. God bless America; capitalism works. I move the approval.”

Installation and Results The sign waivers were granted with the unanimous approval of the commissioners, and we started developing the advertisements. The sign company secured the required state and local permits and with the approval of the structural engineer, arranged for the construction of the sign frames and electrical lighting.

After the signs were installed, illuminated, and operational, I was not surprised that they looked great, which was great validation that we’d made the right decision.

The signs not only provided a vibrant enhancement, but their lighting provided additional illumination and security for everyone who visited the garage. Because the new lighting offered such a benefit, I asked the sign company if the lights could stay on from dusk to dawn.

They understood the security aspect and agreed to extend the hours of illumination. Our outdoor advertising partner covers the cost of electricity to illuminate the signs along with all maintenance of hardware and sign parking.org/tpp

materials. The company really took care of everything throughout the process and beyond.

We negotiated a lease that requires a percentage of billboard advertising sales to be shared with the parking authority, and a set minimum guarantees NBPA revenue from the billboards. Every advertising sales contract is completely transparent, and we are able to review the advertiser rates, sales commissions, and our portion of the revenue. We are also given final approval on the advertiser and content of the advertising. Being in a college town, I prefer not to advertise liquor (although I am sure liquor advertising is not needed in a college town).

The outdoor advertising signs were erected within six months from the time the lease was executed. Since that time, we have enjoyed a constant revenue stream with no equipment malfunctions, no phone calls, and no customer complaints, and we are guaranteed to generate revenue. It all went so well that since that initial agreement we have added seven additional billboards on the Gateway Garage and three other parking garages in New Brunswick.

The risk that we took installing outdoor advertising on our structures offered a solution to common issues both public and private owners/operators encounter, including how to manage existing services and improve and maintain these services without increasing fees. Since the signs have been constructed, there have not been any vacancies. The outdoor advertising signs promote travel, tourism, local businesses, national advertising campaigns, and public service messages. I am proud of the risk that we took—the signs provide a stable source of revenue, increase the value of our parking asset, and look terrific. Indeed a win-win.

As of this writing, we are collecting approximately $200,000 annually in additional worry-free revenue.

What were once blank walls are now revenue-generating resources, and we didn’t have to raise our rates. It is not often that a source of revenue is completely worry-free and provides substantial ancillary income by using blank walls. Creative and vibrant outdoor advertising supplements offer revenue-generating possibilities for parking operations without additional costs or services.

Both on our garages and in our spreadsheets, it’s been a beautiful thing!

MITCH KARON, CAPP, is executive director of the New Brunswick Parking Authority. He can be reached at mkaron@ njnbpa.org.

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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IPI IN ACTION EDUCATION PROGRAM

INTRODUCING FIRST OBSERVER PLUS

By Kathleen Federici, MEd

T

he First Observer™ Program is a voluntary program that provides transportation professionals with training on effectively observing, assessing, and reporting suspicious individuals, vehicles, packages, and objects. The U.S. Transportation Security Administration (TSA) is undergoing a major overhaul of its curriculum of both online and face-to-face delivery methods. The First Observer program, which IPI administered for parking professionals, proved to be a valuable program but due to a funding loss was inactive for the past two years. Now, the program is re-funded, is coming back, and will be better than ever.

Plus The new program will be called First Observer Plus™ and is a terrorism prevention and security-awareness training course taught to transportation-sector professionals. The mission of the program is to assist in protecting the public while also promoting the security of transportation assets and critical infrastructure within the United States. It supplements the Department of Homeland Security’s “See Something, Say Something” program. The module of this program that pertains to the parking industry is Parking and Transit Convergence.

IPI worked directly with the TSA to develop the first parking-specific module with great success and demand. This is an instrumental education offering by IPI that trained more than 12,000 parking professionals in its first year. First Observer training was offered to member companies and IPI-affiliated state and regional associations. The First Observer Plus training course will follow that same path to those audiences.

Having large numbers of parking professionals trained in this program is a goal of the TSA so that more people on the streets and in parking facilities around the country understand how to identify a potential threat and report it in the hopes of saving lives and/or thwarting potential threats.

KATHLEEN FEDERICI, MEd, is IPI’s director of professional development. She can be reached at federici@parking.org.

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The New Program There are similarities between the original and new program. For example, the redesigned program will offer some of the same terminology that the former program had, such as “Observe, Assess, and Report.” But it offers stronger links to worldwide terrorism, including more up-to-date scenarios and training on how to report po-

INTERNATIONAL PARKING INSTITUTE | JULY 2016

tential terrorist activity. It will provide parking and transportation professionals the knowledge needed to recognize suspicious activity possibly related to terrorism, guidance in assessing what they see, and a mechanism for reporting those observations.

Working with the TSA and the National Center for Spectator Sports Safety and Security (NCS4) on this program has been a valuable experience for IPI. Most recently, the IPI Safety and Security Committee reviewed the proposed training draft for the Parking and Transit Convergence module and offered feedback to the TSA on that program. The module offers a link to the role of a parking professional and takes the important step of offering IPI committee members who have this type of expertise a seat at the table—their input is paramount and will only make the content stronger and more relevant.

What to Expect The new format for the updated TSA First Observer Plus videos is sleek, engaging, and easy to follow. The videos, once completed, will replace the old videos currently on the TSA website. These new videos are already in production, so the wait is nearly over!

When the First Observer Plus training program is complete, the TSA will hold training classes in various parts of the U.S. to train field facilitators to offer this training. Please note that this training does not offer the ability for a field facilitator to train another to offer this training. It is solely to be able to offer the training information to others.

We’ll pass on more information as it becomes available; keep an eye on parking.org for the latest updates.

STATE & REGIONAL SPOTLIGHT PARKING ASSOCIATION OF GEORGIA

PARKING ASSOCIATION OF GEORGIA VISITS JEKYLL ISLAND

By Becky Smyth

W

elcome to the ever-changing, ever-expanding, whole new world of parking, transportation, mobility, technology, and people needing each other to be successful! The 2016 Parking Association of Georgia (PAG) Conference featured two and a half days of educational sessions, networking, and exhibitors demonstrating how to expand our parking world.

The gathering of parking professionals throughout the state of Georgia and beyond was a huge success, and the venue promoted a great environment to socialize and talk about the business of parking. I can’t think of anything more stimulating than discussing the latest advancements and topics in the parking industry with your peers and getting to do it with the backdrop of beautiful Jekyll Island Georgia, along with the hospitality of the Jekyll Island Club staff. This year’s PAG conference was one of our best and in one of the best-ever locations.

Our keynote speaker was Steve Fanczi, deputy executive director of the Georgia Building Authority, who talked about “Yesterday, Today, and Tomorrow,” an historical visit to Georgia’s Capitol Hill from 1850 to the

present—planning, commitment, implementation, and today’s evolution. The conference drew many exhibitors and 120 attendees who all learned, played, and made new parking friends while enhancing existing friendships.

One of the reasons the conference was so successful is that we held it at a great place that let members get away from the hustle and bustle of the daily grind.

Golf The conference kicked off early in the morning with a golf tournament at the Jekyll Island Golf Club. We are very proud to announce that $500 was raised through our annual mulligan sale to be donated to the golf course’s charity of choice, “Ansley’s Army,” during the awards luncheon. Ansley is a local student currently battling leukemia for the second time. The community was ecstatic about the money we were able to raise! Each year the goal and primary purpose of the golf tournament is to raise as much money as possible through mulligan sales to help someone in need; this year was no different as we raised more money than any previous year.

Getting Social To help kick back and relax after a long day of educational sessions and visiting the exhibit hall, we ended Thursday evening with a fun social event: S.S. PAG Sets Sail in the Sunset. The party was held on the lawn at sunset overlooking the majestic bay. This was a relaxing networking event with live music by Scott Thompson, great food with a low-country boil, and our second annual cornhole competition. The event rounded out a productive day of making new contacts and friends for both attendees and vendors alike.

Sponsors No conference can be truly successful without the support of industry-related sponsors. The 2016 conference

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

was well-supported by some of the leading firms in the parking industry. Our generous sponsors included ParkingSoft, ITR/Amano McGann, Valet Ticket Solutions, AIMS/EDC, TRES, The Housing Company, The City of Savannah, Transcore, T2 Systems, and ParkMobile. Our heartfelt thanks goes out to these firms as their support played a huge role in making the 2016 conference a huge success—they are truly great business partners.

Awards Each year, the Parking Association of Georgia recognizes parking professionals for their contributions to the industry and their respective parking operations or business. For 2016, we had several nominees from all across the state, so picking winners was a real challenge; all of the nominees were very well qualified. Ultimately, the board selected these individuals: ●● Staff Member of the Year Laura Pratt, University of Georgia ●● Supervisor of the Year Beth Bryson, Augusta University ●● Organization of the Year AIMS/EDC ●● Professional of the Year Carlton Morgan, Georgia Institute of Technology ●● President’s Award Sam Tupman, ITR of Georgia All of these individuals are rock stars at their respective institutions or places of business. Congratulations to all as they are truly exemplary members of the parking industry!

The conference ended on Friday with two very spirited roundtable shop talks by industry leaders representing both university and municipality parking operations. The roundtable discussions really promote great interaction between owners, vendors, and consultants, and several challenges and new ideas were presented, debated, and openly discussed. As in previous years, the roundtable discussions have proven to be a great way to close out the conference. parking.org/tpp

The 2016 PAG Spring Conference continues to raise the bar of PAG both in educational content and members.

Moving forward, it is the mission of PAG to continue our efforts to help educate, expand, and reinforce the important role that parking plays. We look forward to continuing this effort and growth in 2017, as we are planning our next conference and gathering at the beautiful Legacy Lodge and Conference Center at Lake Lanier Islands. Everyone at PAG looks forward to seeing old friends and new faces at the 2017 conference.

Save the Date 2017 Parking Association of Georgia Conference Lake Lanier Islands Resort Buford, Georgia April 26–28 parkingassociationofgeorgia.com

BECKY SMYTH is parking services manager for the office of downtown development, Rome, Ga. She can be reached at bsmyth@ romega.us.

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

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COMMUNITY DIGEST

IPI Helps Launch First Observer IPI CEO Shawn Conrad, CAE, and SP+ Senior Vice President Roamy Valera, CAPP, recently met with representatives from the Transportation Security Administration (TSA) and the National Center for Spectator Sports Safety and Security (NCS4) at Major League Baseball’s headquarters in New York City to officially announce the launch of TSA’s updated First Observer emergency awareness program. Pictured here are Mark Messina, TSA; Valera; Conrad; and Rick Fenton, llitch Holdings Inc (Detroit Red Wings/Tigers) at the event.

Nelson\Nygaard Joins Perkins+Will Global architecture and design firm Perkins+Will announced that Nelson\Nygaard, a transportation planning consultancy, has joined the organization. The strategic partnership will enable both companies to expand and diversify their worldwide mobility service offerings, providing a comprehensive package that includes everything from strategic master planning for cities and sites to architectural, interior, urban, and landscape design.

“The future success of our cities will depend on how easily people move into, out of, and within urban cores using a variety of modes of transit and doing so in the most satisfying way possible,” says Perkins+Will President and CEO Phil Harrison. “Innovative transportation creates great places, and that’s why mobility must be an integral part of all of our design work. We can do this confidently with Nelson\ Nygaard’s progressive approach and unparalleled expertise.”

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Founded in 1987, Nelson\Nygaard is committed to achieving broader community goals of mobility, equity, economic development, and healthy living—a natural complement to Perkins+Will’s values. In fact, the two firms have had a collaborative relationship for many years, working together on such notable projects as the Edmonton City Centre (Blatchford) Airport Lands Redevelopment in Alberta, Canada; Innovate Albuquerque in Albuquerque, N.M.; Better Market Street in San Francisco, Calif.; and Plan Abu Dhabi 2030 in the United Arab Emirates.

While Nelson\Nygaard will retain its brand and operate as an independent entity, the union of the two firms will allow them to collaborate more frequently. Additionally, Harrison adds, Perkins+Will’s research and technology platform will enable Nelson\Nygaard to better capture data, analyze it, and derive design intelligence from it—a key factor in smart, effective city-making.

INTERNATIONAL PARKING INSTITUTE | JULY 2016

“The firms are a good match because of their shared values and purpose,” says Jeff Tumlin, director of strategy at Nelson\ Nygaard. “Perkins+Will has pursued equitable, vibrant, and verdant cities through good design, and Nelson\Nygaard has done the same through thoughtful transportation investments that serve places’ larger goals. Together, they make the transportation-land use connection necessary for urban success.”

“The coming decade is going to be all about mobility and accessibility,” says Nelson\Nygaard CEO Paul Jewel. “By combining our expertise in multimodal street design, transit systems, paratransit, walking, bicycling, on-demand service, and parking management with Perkins+Will’s expertise in urban planning, design, and architecture, we will be more nimble and better equipped to handle the transportation and design demands of a rapidly changing world.”

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COMMUNITY DIGEST

Larson Electronics Releases Powerful Work Light Larson Electronics released the WALQP-500LTL-LED-100 quadpod-mounted work area LED light that produces 60,000 lumens of light output with an optional beam configuration. The light fixture carries an IP67 waterproof rating

tion environments with heavy-duty aluminum construction and stainless steel hardware for maximum durability.

The four-leg aluminum quadpod is equipped with wheels for easy positioning from one area of the work-

and offers increased durability, long lamp life, and low power consumption.

The light assembly can be removed from the quadpod by releasing the hand knob and sliding the mounting bracket from the center support. It is designed for use in inclement conditions and for overall longevity in difficult construc-

space to another. This adjustable and collapsible quadpod can be extended up to 12 feet, collapsed to seven feet, and folded for storage and transportation.

It is equipped with 100 feet of SOOW cord, providing ample length for tower placement and optimal coverage for the target location.

Bishara Promoted at DESMAN Ghassan F. Bishara, PE, was recently promoted to vice president at DESMAN. He will be the new head of operations in the company’s Virginia office.

Since joining DESMAN in 1990, Bishara has had extensive experience in field investigation, testing, and restoration of deteriorated parking and plaza structures. Founded in 1973, DESMAN is a national specialist in the planning and design of parking and transportation improvements and the restoration of parking facilities, plazas, and building envelopes

Turin-Caselle Airport Unshrouded by ParkCloud Turin-Caselle Airport has signed a deal and gone live across ParkCloud’s network. The airport, located in the Piedmont region of Northwest Italy, signed a contract with ParkCloud to promote both its multi-story and low-cost parking areas.

The deal sees the busy car parks, with more than 2,500 spaces, offered to all customers booking across the range of brand

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partnerships ParkCloud has in place, including airlines such as Blue Air, Vueling, and Wizz Air. Special offers and discounts, including weekend promotional prices, are available.

ParkCloud worked with the airport’s technical team to ensure a smooth and convenient experience for customers, integrating with the access control system provided by Designa. Payment is made in advance online,

INTERNATIONAL PARKING INSTITUTE | JULY 2016

meaning that when customers arrive at their chosen parking area in the airport, they simply enter a PIN code provided in advance to gain automated entry.

Early indications show a keen interest, with strong booking numbers apparent.

Future plans include offering fast-track and VIP lounges to passengers in combination with parking.

Speed-Guardian™ 4000 High Performance Door for Parking Garages Fast, Reliable Access

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COMMUNITY DIGEST

Nationwide Controlled Parking Systems Grows Portfolio Nationwide Controlled Parking Systems (NCPS), Ireland’s leading car park management company, extended its national reach with the addition of five multi-story car parks to its portfolio. The expansion includes the addition of 18 new staff and 4,300 car park spaces.

Thomas Harrington, NCPS commercial director, says, “We currently manage 15 multi-story car parks and

are delighted to add these nationwide locations to our portfolio. Revenue protection for our clients is of major importance to us. We maintain high standards and excellent separation of duties at every level, so the accountability and auditing of revenue is flawless, which is a great plus for our clients.”

NCPS employs 130 staff across Ireland and manages more than

100,000 parking spaces in 900+ locations nationwide. As part of its corporate social responsibility program, NCPS has fundraised more than €5,000 for various causes this year.

The most recent fundraising effort was for the Darkness Into Light 5km walk/run benefitting Pieta House, a nonprofit organization that provides free therapeutic services to people who are in suicidal distress.

Thornton Tomasetti Opens Office in Miami Engineering firm Thornton Tomasetti recently opened a new office in Miami, marking its second location in South Florida. The Miami office will be led by Vice President Brad Malmsten, PE, who heads the company’s structural engineering practice in Florida, and Vice President Matthew Olender, PE, who also heads the Fort Lauderdale office. With this commitment, Thornton Tomasetti now has 39 offices around the globe.

Launching an office in Miami allows Thornton Tomasetti to better support its many long-standing clients and partners in the South Florida region, as well as attract new talent. The decision also comes at a time

when the firm’s Fort Lauderdale office has doubled its staff and increased its office space, making the expansion into Miami a logical next step.

Malmsten joined Thornton Tomasetti in 2001 and has more than 15 years of experience in the design and delivery of concrete and steel structural systems. His background includes domestic and international supertall mixed-use towers, long-span structures, hospitals, and educational and municipal facilities. He will foster a high level of collaboration with Olender to grow Thornton Tomasetti’s South Florida business.

WPS Enters Pay-and-Display Partnership WPS recently agreed to a new partnership agreement with the German business WSA to market and distribute the latter’s advanced technology pay-and-display ticketing machines throughout the U.K. The agreement gives WPS and its customers access to WSA’s new range of TicketLine systems to add to its own existing portfolio of proven parking solutions and equipment support services.

Simon Jarvis, managing director of WPS in the U.K., says the partnership is good news for parking operators.

“WSA’s values of engineering excellence and providing reliable, innovative, and advanced parking solutions precisely complement our own,” he says.

“We are delighted to be working with them to further extend WPS’s offering beyond pay-on-foot to meet more of our customers’ integrated needs.”

King Named Hollywood, Fla., Parking Administrator Hal King, CAPP, was recently named parking administrator of the City of Hollywood, Fla. King has worked in the parking industry more than 30 years and has a broad background in both municipalities and private firms. He managed the Milwaukee, Wis., parking meter system for 13 years and Evanston, Ill., parking enforcement division for six years. He also

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

managed parking operations for the Bradley Center (home of the Milwaukee Bucks professional basketball team) and was executive director of the Springfield, Mass., Parking Authority and associate director of the Albany, N.Y., Parking Authority.

King earned his CAPP certification in 2011 and is a member of IPI’s Technology Committee.

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NEW AND RENEWING IPI MEMBERS

ACADEMIC

Medical University of South Carolina Melinda Anderson Harvard University John Nolan Read Jones Christoffersen Ltd. Scott Wallace Wake Forest University Alex Crist University of Florida, Transportation and Parking Services Scott Fox Georgia State University Elizabeth Jones Arkansas State University— Jonesboro David McKinney Carnegie Mellon University Michelle Porter University of Victoria Patrick Seward University of Georgia Parking Services Department Donald Walter University of Southern California Anthony Mazza East Tennessee State University Vernon Bradley University of Pittsburgh Kevin Sheehy University of Tennessee At Knoxville Mark Hairr Georgia Southern University Kristi Bryant Mas Arya Tunggal Abadi, PT Hany Desiyanti University of Illinois, Springfield Teresa Seacrist University of Washington, Seattle Chris Erickson

Mississippi State University Jeremiah Dumas University of Lethbridge John O’Keeffe Rensselaer Polytechnic Institute Karen DiNovo Auraria Higher Education Center Dave Berry

AIRPORT

Hillsborough County Aviation Authority (Tampa Airport) Karl Martin Metropolitan Washington Airports Authority Gary Myers Port Authority of NY & NJ Peter Carbonaro

COMMERCIAL OPERATIONS

InterVISTAS Gavin Duncan

Graelic, L.L.C. Charles Ignatz O&S Associates William Payne IHS Automotive Lisa Lukitsch Pierce, Monroe & Associates, LLC Phillip Pierce

ECM Engineering Fernando Allendes Park City Municipal Corp.

Brian Andersen AMI Group, LLC Dennis Pedrelli

Park ‘N Fly Brett Bodenan

Covington Group Jonathan Speedy

SafePark Estacionamentos Andre Piccoli

Parqueos Unidos SAC Dilger Alvarado

Unique Parking Systems Anthony Monaco JPparking Jose Perez Diamond Parking Patrick Seward

University of Central Oklahoma Josh Stone California State University at Sacramento Tony Lucas

IP Parking Crijn Sprinkhuizen

INTERNATIONAL PARKING INSTITUTE | JULY 2016

Wilmington Parking Authority Stanley Soja Missoula Parking Commission Rod Austin

City of Cincinnati Daniel Fortinberry

Secure Parking Pty Ltd Janet Hook

Interstate Parking Company LLC Tony Janowiec

City of Charlotte Clement Gibson

CORPORATE

APD De Colombia S.A. Alejandro Jaramillo Abondano

Operadora De Estacionamientos Viales, S.A. De C.V. Ivan Gutierrez

Parking Authority of the City of Elizabeth, NJ Carla Mazza

Massachusetts Bay Transportation Authority Ronald Ross

Capital City Development Corp.

R. Max Clark

Progressive Parking Solutions, LLC Kirk Hoffman

New Brunswick Parking Authority Mitchell Karon

Nelson/Nygaard Consulting Laura Mattern

Parking, Inc. Bill Keck

Car Parks DAA Iain Synnott

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CONSULTANT

HOSPITAL-MEDICAL CENTER

Bald Head Island Parking Department Stacey Green State of Tennessee Dept. of General Services Elisabeth Tankersley City Of Alexandria—T&ES Katye North City of Peoria Michael Scott

RETIRED–TRANSITIONAL John Collins

Klein & Associates Michael Klein Joshua Kavanagh

JPS Health Network Eric LoBalbo

Bigbee Associates Michael Bigbee

Vidant Medical Center Jack Tawney II

Robert Lalor

PUBLIC

Southland Printing Co., Inc. Olen Ashby

The IPC Will Hurley City of Greenville Dennis Garrett Ville de Quebec Marc Des Rivieres City of Durham Thomas Leathers City of Seattle Mary Catherine Snyder

SUPPLIER

Brandywine Realty Trust Michael Harris iRain IoT Technology Service Co., Ltd. Qin (Ada) Sun Graphic Tickets & Systems Brian Kirk Blakeslee Prestress, Inc. Robert Vitelli Neogard Corporation Mosby Lawrence

autoChalk Medeco High Security Locks Mark Imhof

LiftMaster William Gioia

American Printing Converters, Inc. Joel Rosenberg

Creative Parking Concepts Todd Albert

Print Media, Inc. Adrian Mandreanu Clark Pacific Farid Ibrahim Apriva Justin Passalaqua Zipcar, Inc. Jeremy Lynch BYD Peter Mobley TESCO Jeffrey Pappas Automated Machines, LLC Victoria Correa

Serco Inc. Muhammad Mansoor A+ Parking Services, LLC Dena Ferrell Nance Eichenauer Inc. Matthew Miner Zenith Motors Christine Smith PCS Mobile Sean Bruecken The Gotcha Group Sean Flood Umojo Rick Neubauer

FlexPost, Inc. John Kandra

Integrated Decisions & Systems, Inc. (IDeaS) Pauline Oliver

RezPort, Inc Steve Ledbetter

Aeroparker Jon Keefe

parking.org/tpp

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CALENDAR OF EVENTS

Highlighted are IPI and IPI Allied State and Regional Association Events

2016 July 8

August 15

October 3–5

Florida Parking Association Educational Seminar Orlando, Fla. flparking.org/

Green Garage (now Parksmart) Advisorr Training Washington, D.C. parking.org

Pennsylvania Parking Association 2016 Annual Conference & Expo Philadelphia, Pa. paparking.org

July 12–14

August 17

October 4–5

National Center for Spectator Sports Safety and Security Conference Phoenix, Ariz. ncs4.com

IPI Webinar Suicide in Parking Facilities parking.org/webinars

IPI International Parking Conference São Paulo, Brazil parking.org

July 13

September 12–14

October 5–7

Southwest Parking and Transportation Association Fall Conference Las Vegas, Nev. southwestparking.org

Greenbuild International Conference & Expo Los Angeles, Calif. greenbuildexpo.com

September 14

Middle Atlantic Parking Association Fall Conference Golf Outing Baltimore, Md. midatlanticparkingassociation.org

APO Site Reviewer Training in conjunction with Pacific Intermountain Parking & Transportation Association Conference Denver, Colo. pipta.org

July 13 IPI Webinar Media Masters parking.org/webinars

July 13–15 Pacific Intermountain Parking & Transportation Association Conference Denver, Colo. pipta.org

July 21 Middle Atlantic Parking Association Parking & Baseball Washington, D.C. midatlanticparkingassociation.org

July 25 Middle East Parking Summit gulftraffic.com

August 15 IPI Course Media Training Seminar Washington, D.C. parking.org

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IPI Webinar From Asphalt to Green Infrastructure (Surface Parking) parking.org/webinars

September 21 New England Parking Council Charity Golf Tournament Stow, Mass. newenglandparkingcouncil.org

September 26–27 IPI Course: Parking Design, Maintenance, and Rehabilitation Anaheim, Calif. parking.org

September 27 Green Garage (now Parksmart) Advisor Training Washington, D.C. parking.org

September 28–30 Carolinas Parking Association 2016 Conference & Trade Show Greenville, S.C. carolinasparking.org

INTERNATIONAL PARKING INSTITUTE | JULY 2016

October 18

October 19 Middle Atlantic Parking Association Fall Annual Conference & Tradeshow Baltimore, Md. midatlanticparkingassociation.org

October 19 IPI Webinar Cracking the Code to Sustaining a Customer Service Culture parking.org/webinars

November 8–10 Parking Australia Convention & Exhibition Perth, Australia pace2016.com.au

November 9–10 Cleveland CARES about Parking Symposium Cleveland, Ohio clevelandclinic.org

N LA 2017 IPI CONFERENCE & EXPO • MAY 21-24 • NEW ORLEANS, LA

NETWORKING

OPPORTUNITIES

LEARNING

ADVANCING PARKING

Save the Date May 21-24, 2017

This is the “don’t miss” parking industry event of the year.

More than 3,500 attendees from around the globe gather for four exciting days of unique experiences, networking events, and professional development opportunities.

IPIConference.parking.org/2017

PARKING CONSULTANTS

DESMAN

Design Management National Parking Specialists Architects Structural Engineers Parking Consultants Planners Transportation Restoration Engineers

▪ Parking Structure Planning & Design ▪ Studies & Operations Consulting ▪ Restoration Engineering ▪ Structural Engineering

800-FYI-PARK carlwalker.com

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

Boston Chicago Cleveland Denver Ft Lauderdale Hartford New York Pittsburgh Washington, D.C.

Green Parking Consulting

Providing Parking Solutions for Over 40 Years

w w w. D ES M A N . co m

Let’s collaborate to achieve your parking goals

Leverage Data | Metrics Guidance | Optimize Resources Safeguard Assets | Analysis Consensus | Reduce Risk Plan Effectively | Decisions Policies | Improve Service Innovate Smartly | Alternatives Providers of objective advice for more than 30 Years

• Design

• Consulting

• Restoration

• Studies Philadelphia, PA n 215-564-6464 n www.chancemanagement.com

800.860.1570 l www.walkerparking.com

Parking

n

Transportation

n

Access Management

Creating Parking for People and Places

Jacob Gonzalez, P.E. 800.364.7300 WA LT E R P M O O R E .C O M

parking.org/tpp

Project Management Design Parking Consulting Structural Engineering Diagnostics

Traffic Engineering Transportation Planning Civil Engineering ITS Systems Integration

JULY 2016 | INTERNATIONAL PARKING INSTITUTE

61

ADVERTISERS INDEX ABM Industries. . . . . . . . . . . . . . . . . . . . . . . . . . . 17 www.abm.com/aviation | 866.723.1244

Hörmann. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 hormann-flexon.com | 800.365.3667

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . 1 southlandprinting.com | 800.241.8662

Aims (EDC Corporation). . . . . . . . . . . . . . . . . . . . 5 aimsparking.com | 800.886.6316

IntegraPark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3 integrapark.com | 888.852.9993

Tannery Creek Systems, Inc.. . . . . . . . . . . . . . .57 autochalk.com | 905.738.1406

Amano McGann. . . . . . . . . . . . . . . . . . . . . . . . . . .55 amanomcgann.com | 612.331.2020

IPS Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . C2 ipsgroupinc.com | 858.404.0607

TIBA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 tibaparking.com | 720.477.6073

Carl Walker, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . .60 carlwalker.com | 800.FYI.PARK

Kimley-Horn and Associates, Inc.. . . . . . . .9, 61 kimley-horn.com/parking | 919.653.6646

Timothy Haahs & Associates, Inc. . . . . . . . . .60 timhaahs.com | 484.342.0200

CHANCE Management Advisors. . . . . . . . . . .61 chancemanagement.com | 215.564.6464

Parkeon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 parkeon.com | 856.234.8000

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . 13, C4 toledoticket.com | 800.533.6620

Complus Data Innovations, Inc. . . . . . . . . . . . 15 complusdata.com | 800.331.8802

ParkingSoft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 parkingsoft.com | 877.884.PARK

Walker Parking Consultants. . . . . . . . . . . . . . .61 walkerparking.com | 800.860.1579

DESMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 desman.com | 877.337.6260

POM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 pom.com | 800.331.PARK

WALTER P MOORE. . . . . . . . . . . . . . . . . . . . . . . .61 walterpmoore.com | 800.364.7300

Digital Printing Systems. . . . . . . . . . . . . . . . . . . 11 dpstickets.com | 877.375.5355

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . .60 richassoc.com | 248.353.5080

PARKING BREAK

Parking Equation smart car + uninformed driver ——————————————————————— = parking ticket

JIM BASS is landside operations manager at the Bill and Hillary Clinton National Airport, Little Rock, Ark. He can be reached at jbass@fly-lit.com or 501.537.7354.

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INTERNATIONAL PARKING INSTITUTE | JULY 2016

APO has raised the bar.

How do you measure up?

F

ind out today. This new program recognizes a comprehensive

standard of excellence based on best practices and industry benchmarks across 14 major categories and more than 150 criteria.

Designed for institutional, municipal, medical, university, airport, commercial, private, and other parking programs, both Accredited and Accredited with Distinction criteria will guide you and your organization to greater success and recognition.

Relevant and practical as well as goal-oriented and visionary, APO will advance the parking industry and your organization.

Required reading: Download the Second Edition of the APO Matrix and Manual for Applicants at parking.org/apo.

the

Complete Ad Name Page 64 20% off courseCAPP Applicati parking.org/ on

onlinediscount

Download TPP magazineread on plane

More information , events, courses, features , and fun!

parking.org

Connect with IPI LinkedIn group

Take command of your parking empire – anytime, anywhere – with Rome.

With the new cloud-based Rome application, you can review real-time data from multiple revenue control systems – anywhere you have an internet connection. Rome automatically feeds revenue data from the garage to your general ledger and provides 24x7 access to unmatched analysis and reporting capabilities. In other words, Rome makes your old way of working ancient history.

www.IntegraPark.com

Weâ&#x20AC;&#x2122;re In America.

1.800.533.6620 | TOLEDOTICKET.COM

JULY 2016 The Parking Professional ● AWARDS OF EXCELLENCE ● PROFESSIONAL RECOGNITION AWARDS ● PARKING MATTERS® MARKETING AWARDS ● IPI CONFERENCE & EXPO SCRAPBOOK ● OUTDOOR ADVERTISING AND GARAGES