The Parking Professional July 2015

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Spotlight: NASCAR Hall of Fame

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Professional Recognition Program Winners

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IPI’s Lifetime Achievement Awards

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JULY 2015

THE INTERNATIONAL PARKING INSTITUTE

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Form+Function Form and Function The 2015 IPI Awards of Excellence

Oklahoma City Arts District Garage Award for Architectural Achievement

Preventing Hot Car Deaths

Winners of the 2015 IPI Awards of Excellence

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IPI #52-01

WAYFINDING July 2015 | Volume 31 | Number 7

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hen the Philadelphia Zoo decided to construct a new intermodal transportation center to its popular campus, no vanilla box would do.

The final $24 million project benefits visitors, neighboring properties, and surrounding communities in a way that’s stunningly beautiful.

America’s oldest zoo attracts more than 1 million visitors every year, and its new Centennial District Intermodal Transportation Center includes 683 parking spaces, a plaza space that connects the garage and sidewalks to the zoo, and a colorful, animal-themed mural that faces Amtrak rail tracks. Designed with the future growth and redevelopment of the surrounding neighborhood in mind, the project serves as a catalyst for revitalization while improving pedestrian safety.

The precast facility includes two-way, 90-degree parking throughout. Zoo patrons and visitors to the

form + function Winners of the 2015 IPI Awards of Excellence marry beauty and functionality into stunning parking facilities.

CATEGORY I— Best Design of a Parking

Facility with Fewer than 800 Spaces

Philadelphia Zoo Centennial District Intermodal Facility Philadelphia Zoo, Owning Agency Philadelphia, Pa.

Form + Function

surrounding community can purchase parking tickets online, pay at the zoo box office, or pay via credit card at the entry/exit gates. The facility is located in the northeastern U.S., making it vulnerable to weather extremes, significant amounts of rain and snow, and exposure to road salt. The design team incorporated a number of provisions to maintain the structure’s durability, including high-strength concrete with low-water-to-cement ration to reduce permeability; corrosion inhibitor admixture in the concrete; and hosebibs to facilitate spring washdowns of road salt carried in during winter.

Inside, a creative wayfinding system of colorful column and wall wraps feature a different animal theme on each level. Security features include cameras at each stair location and glass elevator and stair towers that provide views from the sidewalk and street. A unique design feature s a pedestrian ramp along the outside of the garage that caters to families with small children and strollers and offers a more convenient path from parking to the sidewalk than elevators or stairs.

Being a zoo property, the new center watches out for birds and includes stair tower glazing that incorporates patterns that keep feathered animals from flying into the glass. At present, the zoo is advocating for a passenger train stop that would re-introduce a service that served the zoo until the 1940s.

SPG3, Architect Pennoni Associates, Civil Engineer

when they think “parking.” Members of IPI know they

Timothy Haahs & Associates, Inc., Structural Engineer Shoemaker Construction, General Contractor The Remington Group

should because the parking lots and garages currently

Time & Parking Control, Parking Vendor

under construction and being renovated are often things

TOTAL COST: $24 MILLION

LOTS OF PEOPLE DON’T THINK “GORGEOUS”

of beauty, offering amenities and aesthetics to their communities and often serving as pieces of art unto their own.

The IPI Awards of Excellence showcase the very best in parking design, including both new facilities and those being renovated. It’s always a pleasure for our judges to sift through the entries, and always nearly impossible to pick the winners. Amazing parking facilities, it seems, are popping up all over the place, which spells great things for our industry and its customers.

We’re pleased to present this year’s winners, who received their awards at the 2015 IPI Conference & Expo in Las Vegas this month. It was a great year for parking, as these projects attest, and we can’t wait to see what’s ahead.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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30 Staff Member of the Year

Cindy Ishaq

Cindy is well-known for her high level of service, and many customers know her by name. She does her job with dedication, excellence, and a friendly smile!

Texas A&M University

Shining

Stars

By Larry Cohen, CAPP, and Gary Means, CAPP YOU’RE ABOUT TO MEET A PARKING SERVICES

officer with a characteristically friendly smile who is well-known for her high level of service; an excellent leader and respected supervisor who keeps his team motivated to do its best; a municipal authority whose independent status enables it to consider current and anticipated parking industry advances; and the seasoned leader of the largest parking, transportation, and fleet operations of any college campus in the country.

Sounds like the ultimate parking dream team, right?

All of those examples are realities, and they’re all 2015 IPI Professional Recognition Program winners.

Nominated by their peers and selected by a committee of industry professionals, this year’s winners exemplify the positive spirit, can-do attitude, and upstanding characteristics the industry sets as goals.

The Professional Recognition Program was created

by IPI to acknowledge the staff who operate, maintain, and manage parking operations and the individuals who are changing the perception of parking as a career and profession. It honors those who exemplify excellence every day and who, through their actions, add “professional” to their job descriptions.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

Supervisor of the Year

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parking services officer IV at Texas A&M University, Cindy Ishaq is responsible for the daily operation and customer interface at the University Center Garage. Although she primarily works there, you will also find her working across departmental units to support events whenever needed. She often volunteers for additional assignments, specifically supporting campus events, where she leads a team of cashiers.

She is a team leader within Texas A&M’s Special Controlled Access Network (SCAN) unit and regularly cross-trains parking officers to work with the management system. She is quick to help new employees learn the ropes and shows patience and caring getting them up to speed. She keeps her supervisors informed of upcoming challenges, offers insight, and shares historical knowledge on the operation as a guide to making independent decisions. Cindy also serves on the university’s Employee Advisory Committee—a position she was elected to by her peers that advises university leadership about issues of importance to the staff. She is observant and can be relied upon to generate solid solutions to issues that arise.

Her duties include monitoring space availability in the garages, assisting customers and campus visitors with directions and proper operation of technology, and ensuring staffing assignments are filled. She adjusts computer counts to accommodate demand, operates and repairs gates and equipment, troubleshoots ticket equipment malfunctions, issues citations when needed, provides motorist assistance, and directs traffic.

This is far from Cindy’s first award. In 2011, she received the Texas A&M University Vice President for Administration’s Candle Award, recognizing her as a guiding light in providing excellent service in her everyday job duties. Cindy received the 2009, 2011, and 2013 AJ Jones Award, an annual department award voted on by her peers that honors the parking services officer who most exemplifies the characteristics of customer service, compassion, dependability, humility, selflessness, hard work, and dedication to the department. She received the annual department Shining Star Award, voted on by her peers in 2010, 2012, and 2014, to honor her character, work ethic, honesty, and commitment to the department. Clearly, she is revered by her coworkers for her good character, positive temperament, and winning attitude.

Clint Willis Texas A&M University

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exas A&M Parking Facilities Projects and Maintenance Unit Project Manager Clint Willis serves as the main contact for all construction projects on campus that involve any aspect of Transportation Services. In an ever-changing campus landscape, this is virtually every renovation, construction, or modification that occurs within Texas A&M’s boundaries or the surrounding area. He reviews plans and specifications and makes recommendations for modifications to better suit the campus vision.

Clint represents the department at meetings with on- and off-campus stakeholders to schedule and successfully coordinate all work performed by contractors and others on behalf of the department. He maintains positive relations with the City of College Station and the City of Bryan, the county, the local railroad, the Texas Department of Transportation, and others involved in projects that affect campus. He is the go-to guy for questions and meets with stakeholders on a regular basis.

Additionally, he leads a team of 13 employees that provides barricades and signs for events during and outside normal work hours, such as football games and other athletic events, concerts, plays, student move-in/out, and fun runs. He leads the operation of a sign shop that produces hundreds of signs every year, supervises the installation and maintenance of bus shelters, and guarantees compliance with Americans with Disabilities Act (ADA) regulations, even during maintenance and construction projects. He coordinates with the campus special events unit to ensure temporary signs and barricades for events are deployed on time and removed as needed.

Clint is responsible for all work orders involving parking lots, garages, bus shelters, and crosswalks— more than 1,000 specific work orders last year. Because many of these tasks disrupt customers’ usual parking arrangements, they are often accomplished after-hours and on weekends.

In 2011, Clint and his team, along with the special events unit, were awarded the Division of Administration’s Awards in Excellence Team Award for distinction in promoting teamwork to accomplish a common goal. parking.org/tpp

THIS YEAR, the Professional Recognition Program Committee launched the Lifetime Achievement Award, recognizing individuals who have had a significant effect on the parking and transportation industry and IPI throughout their careers. For 2015, members of IPI’s Board of Directors were asked to nominate deserving individuals who epitomize the parking and transportation industry. Next year, members will be able to nominate as well.

Lifetime Achievement Awards were based on the following criteria: Have served a minimum of 20 years in the parking and transportation industry.

●● ●

Pittsburgh Parking Authority Pittsburgh, Pa.

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he Pittsburgh Parking Authority’s ability to deliver its full spectrum of services is largely the result of the distinctive organizational concept that marked its founding. For while it is charged with meeting parking needs across the city, supporting economic development and quality-of-life initiatives, and even contributing substantially to funding other city services and activities, the agency is a stand-alone entity fully responsible for paying its own way. In practice, that independence translates to the requirement to remain sufficiently financially stable to cover annual operating expenses and repair and maintenance costs while also meeting bondholder coverage ratios and debt obligations generated by large capital projects.

The Authority’s independent status enables it to consider current and anticipated parking industry advances, rank them on a scale of cost vs. benefit, and, as funding permits, implement those offering the greatest effect. The advantage of that position began to be applied just more than two years ago with the conclusion of a process considering the transfer of public parking assets to private control. The proposal was judged to be

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Food for Fines

Marketing communications takeaway: Think outside the box to find ways to raise the visibility of your parking organization and serve your community.

about preventing children left in parked cars.

By Stasha Echols

on’t Forget the Kids ISTOCK

INTERNATIONAL PARKING INSTITUTE | JULY 2015

Interim Parking Manager Borough of State College, Pa.

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oug Holmes, CAPP, recently retired as Acting Director of Transportation Services at Penn State University and is currently Interim Parking Manager at Borough of State College in Pennsylvania. He is the creator and editor of the CPARK-L parking listserv, a parking information source and clearinghouse for campus and municipal parking officials. Doug played a leading role as Chairman of the CAPP Credentialing Board in reshaping the program and making the world’s leading credential in parking even more relevant to today’s parking professionals.

Denver International Airport

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27-year veteran of the parking industry, Dorothy Harris is Assistant Deputy Manager of Aviation/ Landside Services at Denver International Airport. She is a past member of the IPI Board of Advisors, past Chair of its Board of Directors, and has served on its Strategic Long-Range Planning, Finance, Rules & Bylaws, Awards of Excellence, and Technology Committees. Dorothy serves as the primary IPI volunteer ambassador with the Host Committee for the annual IPI Conference & Expo, directing a strong, local volunteer base to provide a welcoming atmosphere for all attendees.

Nominations for the 2016 Professional Recognition Program and Lifetime Achievement awards will be accepted beginning September 2015.

Visit parking.org or contact prp@parking.org for more information.

IPI recognizes parking professionals who have had a significant effect on the industry.

Michael Swartz Retired Managing Director, Real Estate Services, SP+

A Leader Whose Business Acumen Was Instrumental in Paving the Way for IPI to Become the Largest Parking Association in the World

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ctive in the parking industry for more than 30 years, Michael Swartz was Senior Vice President at SP+ Administrative Services, overseeing Standard Parking’s risk management, procurement, and corporate real estate functions. During his tenure as a director, he successfully campaigned to allow commercial operators to have Board representation. He was instrumental in developing and managing IPI’s business and financial plan as part of the association’s reorganization in 2006. His business expertise and financial acumen have played a key role in IPI’s ability to develop and expand new member programs and services.

parking.org/tpp

LEXINGTON PARKING AUTHORITY

deaths of

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national and international pioneer in developing parking management programs, Larry Donoghue has enjoyed a parking industry career that has spanned more than 50 years. Calling himself “the oldest living parking consultant,” he has spent more than

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can help educate

parking.org/tpp

International Pioneer in Developing Parking Management Programs

INTERNATIONAL PARKING INSTITUTE | JULY 2015

ommunity food drives are a common event during the winter holiday season, but the Lexington, Ky., Parking Authority (LPA) developed a food donation program with an uncommon twist.

Last November and December, LPA promoted its first “Food for Fines” canned food drive that invited citizens to pay for each of their parking meter fines, including past-due fines, with a donation of 10 cans of food. The campaign resulted in more than 6,200 cans of food that were donated to God’s Pantry Food Bank, providing more than 5,000 meals for hungry Fayette County families.

Food for Fines created a local and national media relations buzz.

The program garnered more than 30 media mentions, including in The Washington Post, USA Today, foodworldnews.com, and live interviews on MSNBC.

professionals

INTERNATIONAL PARKING INSTITUTE | JULY 2015

three decades in revenue-control consulting and done extensive research in revenue management.

He has developed new methods of performing operational audits; cashier manuals and instructions; training in internal audit, supervisory personnel, employee conduct, and fraud detection; and programs to eliminate customer- and employee-based shrinkage. In addition, Larry has mentored and guided many industry professionals in their own parking careers.

President Larry Donoghue Associates, Inc.

Dorothy Harris Assistant Deputy Manager of Aviation/ Landside Services

A Dedicated Leader in Airport Parking; Served as the IPI Conference & Expo’s Greatest Ambassador

Lifetime Achievement Awards

W. Douglas Holmes, CAPP

A Pioneer in Creating Community Within the University Parking Sector and Promoting Parking Professionalism through the CAPP Program

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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Inspiration Galore

LOOKING FOR INSPIRATION? The 16 winners of IPI’s second annual Parking Matters® Marketing & Communications Awards will get your creative juices flowing. You’ll find ideas you can adapt to your own organization that help advance the parking profession, educate audiences about the value of parking expertise, communicate about parking and transportation options and technologies, improve parking efficiencies, or otherwise communicate positive parking messages. All of these programs have one important factor in common: They worked!

Details about each of the programs, along with downloadable support materials, insights from those involved, outcomes, and lessons learned, can be found at parking.org in the awards section under the professional development tab.

By Michele Ostrove

heats up, parking

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Community service.

Service to the profession above and beyond normal job responsibilities.

This includes service to educational organizations and agencies other than IPI, as well as other significant contributions to the profession.

BEST OF 2015 AWARDS

As summer

Kids in Cars

A record of service and leadership as a member of IPI and its affiliates. Indications of

●● ●

service and leadership include participation on boards, committees, task forces, publications, and presentations etc. ●● ●

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visionary leader in the parking industry, Timothy H. Haahs promotes the concept of a multi-modal world in which architectural design can successfully integrate parking with community development and revitalization. Tim is an advocate for creatively integrating mixed-use and parking to better use limited space, create activity, generate foot traffic, and enhance community, believing that “parking is not about cars; it is about people.” Tim was appointed by the White House to the National Institute of Building Sciences Board of Directors.

As an industry leader, he has worked to elevate the role of parking in the planning process by building awareness and integrating parking resources from the inception of a master plan.

●● ●

Creativity reigns Among IPI’s Parking Matters® Marketing & Communications Award Winners

44 Sadly, tragedies with children in cars will happen across our entire nation without discrimination or preference to demographics. Even sadder is that we expect to hear the horror stories of parents leaving their children in cars to go into work or a casino or a liquor store or even to run into the grocery store for diapers and milk. You would think light bulbs would go off in people’s heads: “Oh, I should get the baby or open the door for Fido because he has paws and can’t open the door himself.” You would think if you put the baby in the car, you’d remember to get the baby out. But on a regular basis all summer long, we will hear the stories of those who didn’t.

Exemplary leadership is shown by administrative roles held, accomplishments in those roles, and recognition by peers and lay persons for significant contributions to the parking and transportation industry.

●● ●

Inspiration GALORE

36

s we hit the middle of the year and temperatures start climbing, we have vacations and cookouts and summer fun on our minds. Along with the summer fun comes the summer heat, and with the summer heat come stories of children and pets being left in hot cars.

I wonder, what are people thinking? Have you ever sat in a sauna at the gym or been in a car with no air conditioning, or even just been outside when it’s 90-plus degrees and there is no breeze? As a parent, I confess I have left my kids in the car to run into the gas station or even the grocery store, but they were big enough to open the door on their own if necessary—I’m talking 12 or 13 years old, not two or three.

Evidence of exemplary leadership as a parking and transportation leader.

●● ●

Timothy H. Haahs President Timothy Haahs & Associates, Inc.

A Visionary Promoting a Multi-modal World and Parking’s Integral Role in Community Development and Revitalization

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Be an active member of IPI in good standing or an individual who is retired from the parking industry after having been an IPI member.

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Larry Donoghue GARY MEANS, CAPP, is executive director of the Lexington and Fayette County, Ky., Parking Authority and co-chair of IPI’s Professional Recognition Committee. He can be reached at gmeans@ lexingtonky.gov.

The 2015 Professional Recognition Program recognizes the parking industry’s best and brightest.

Parking Organization of the Year

Be serving in a parking and transportation position at the time the nomination is made or have retired from a parking and transportationrelated position.

●● ●

LARRY COHEN, CAPP, is executive director of the Lancaster, Pa., Parking Authority and co-chair of IPI’s Professional Recognition Committee. He can be reached at lcohen@ lancasterparkingauthority. com.

Shining Stars

During a ramp-up of the 2014 game day program, Clint led his team in securing gravel for a 23-acre field to be improved for football parking in inclement weather conditions, and was instrumental in supervising the entire project. The university was able to provide parking for an additional 2,700 vehicles during inclement weather as a result of his efforts. The area is now being used for overflow parking for other events.

As is often the situation with large departments, decisions are made for the betterment of the department that affect teams and units. Recently, the department began a partnership to accept passes from a local transit authority on the university transit system that operates routes both on and off campus. As part of this agreement, the signage at all 123 off-campus stops was adjusted to reflect the change. This job fell to Clint and his team, but he accepted the challenge in stride and made the adjustments to make the transition seamless.

Clint’s talents as a leader and a positive role model set him apart and make him worthy of recognition. He keeps his team motivated and inspired to do its best, even when the hours are long, the weather isn’t ideal, and the tasks to be accomplished are continuous.

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

Lifetime Achievement A W A R D S

Winners of the 2015 Awards of Excellence marry beauty and functionality into stunning parking facilities.

PROJECT PARTICIPANTS:

By Tracey Bruch, CAPP, and Donald Walter, CAPP

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Planning Ahead Good Samaritans have been praised for coming to the aid of some of these babies, probably saving their lives. We can certainly do our part in the parking industry as we go about our daily routines: Be extra aware of your surroundings and who or what may be in a parked vehicle.

Listen for crying.

Look for children or pets left unattended or anything that may seem out of place.

Educate your maintenance, security personnel, attendants, and other employees in the facility about the seriousness of children left in vehicles. Train them to

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JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

VANCOUVER’S EASYPARK

Retooling Brand Awareness

uniforms and even umbrellas to highlight EasyPark’s customer focus. Operations rebranded the company vehicles and decorated parking lots for the holidays. Finally, Marketing developed a radio contest that promoted EasyPark’s mobile parking app.

Evaluation was a key part of the campaign and included tracking revenues and expenditures at specific parking lots and analysis of customer complaints. The results: revenue increased 10 percent above budget with an expenditure of less than 2.5 percent of increased revenue growth, for a return on investment of 400 percent. Customer complaints dropped, and compliments dramatically increased.

Marketing communications takeaway: Involve employees in your marketing and communications programs. Engaging them in generating ideas helps create employee enthusiasm and buy-in for your programs. In addition, rebranding is most successful when it involves all company departments.

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he City of Vancouver’s EasyPark wanted to promote its brand and what it stands for: safe, convenient parking with first-class customer service across the entire company. The idea was that parking should be a retail, rather than institutional offering, with the result that parkers would choose EasyPark whenever a choice was available, increasing traffic to the company’s lots.

EasyPark planners asked employees in each department to brainstorm ideas to increase brand awareness. From those ideas, each department formulated an independent action plan and budget in coordination with other departments as needed. The result was a coordinated effort with specific rebranding initiatives from each EasyPark department. For example, IT changed the face of EasyPark on the web and in social media, updating banners, Facebook, Twitter, and Instagram to increase brand visibility and promote the holiday season. The newly branded EasyPark app allowed customers to find EasyPark lots. Customer Service created Customer Appreciation and Random Acts of Kindness days and introduced bright orange

PARKING AUTHORITY OF BALTIMORE CITY

ProjectSPACE

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or years, Baltimore allowed drivers with disability placards to park for free at metered spaces.

But in some areas, abuse of the policy led to most parked vehicles displaying disability placards or disability license plates. As a result, parking for people with and without disabilities was less available and people with disabilities were often the target of thieves who stole the placards. In July 2014, the Parking Authority of Baltimore City (PABC) launched ProjectSPACE to curb abuse of disability placards and license plates and increase available parking for people with and without disabilities. parking.org/tpp

Don’t Forget the Kids

Existing parking meters were retrofitted to meet current Americans with Disabilities Act (ADA) requirements, 10 percent of metered spaces were reserved for people with disabilities, and all drivers were required to pay to park. Working with the Mayor’s Commission on Disabilities, PABC and a local PR firm developed a comprehensive, research-based communications strategy. Research through focus groups, individual interviews, and data review helped inform branding and the ProjectSPACE tagline: “More space for all.” A website, brochure, postcards, ads, and event giveaways reinforced the new policy and key messages, combined with a robust media relations campaign consisting of a press conference, op eds, letters to the editor, and story placements. Community outreach before the program launch and at community meetings and events informed target audiences about the policy change. Social media outreach included online videos, Facebook, Instagram, Twitter, and YouTube.

The result was a smooth transition to the new policy. Abuse of disability placards declined even before the program’s official launch. The number of available parking spots has increased, and theft of disability placards dropped from 23 per month from 2007 to 2013 to only one in the three months after program launch.

Marketing communications

takeaway: Research is essential when developing a comprehensive communications campaign. Lowcost focus groups and one-on-one interviews allow you to understand target audience’s opinions and attitudes about sensitive policy changes, which is essential to campaign development.

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

As summer heats up, parking professionals can help educate about preventing deaths of children left in parked cars.

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Creativity reigns among IPI’s Parking Matters® Marketing & Communications Award winners.

Editor’s Note

DEPARTMENTS

4 Entrance 6 IPI Board Member Profile 8 Consultants Corner 1 0 The Green Standard 1 2 The Business of Parking 1 4 On the Frontline 1 6 Parking Spotlight 18 IPI’s Ask the Experts 48 State & Regional Spotlight 5 0 IPI in Action 5 2 Community Digest 5 8 Calendar of Events 5 9 New IPI Members 6 0 Parking Consultants 6 2 Advertisers Index

AMAZEMENT

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e’ve all heard it more times than we can count: Frontline parking professionals are the face of every parking organization. They are the first and (we hope) last contact customers have, and their professionalism defines the impression those drivers take back to the office and home. It makes sense, then, that offering them top-notch training is a sound investment.

After all, few people grow up aspiring to become parking attendants, so few know what the job is about going in.

This month, we’re happy to introduce a new column to help bring and keep frontline professionals up to speed on every aspect of their vital jobs.

On the Front Line is written by Cindy Campbell, an industry veteran and IPI’s new senior training and development specialist. It is designed to help frontline employees be all they can be, as the saying goes, and make the most of their face-to-face interactions with your guests. Cindy’s experience and knowledge are invaluable, and we look forward to offering you her thoughts and ideas in The Parking Professional (she’s also available for onsite, in-person training—look for information in her author’s bio with her column).

This issue is always one of my favorites simply because of its eye candy.

Our Awards of Excellence properties are amazing, as we’ve come to expect, and I could spend hours with the photographs in this magazine. IPI’s Professional Recognition Program award winners are inspiring, and their stories fascinate me year after year. And we’ll also tell you all about the great ideas and creativity that won the Parking Matters® Marketing & Communications Awards, many of whose programs can be adapted for departments and organizations throughout the industry.

I hope you enjoy this issue—as always, I love hearing from you, so please get in touch. Wishing you a productive July.

Until next month…

6 2 Parking Break fernandez@parking.org

parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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ENTRANCE Publisher Shawn Conrad, CAE conrad@parking.org Editor Kim Fernandez fernandez@parking.org Contributing Editor Bill Smith, APR bsmith@smith-phillips.com Technical Editor Rachel Yoka, LEED AP BD+C, CNU-A yoka@parking.org Advertising Sales Bonnie Watts, CEM watts@parking.org Subscriptions Tina Altman taltman@parking.org.

Graphic Design BonoTom Studio info@bonotom.com Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011.

For subscription changes, contact Tina Altman, taltman@parking.org.

The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute.

1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp.

Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2015. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed

by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The subscription rate is included in IPI annual dues.

Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico.

All other countries, $150. Back issues, $10.

The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

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DESIGNED BY COMMITTEE— THE IPI WAY

By Shawn Conrad, CAE

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e’ve all heard the joke that a camel is a horse designed by a committee. But it’s time to give committees their just desserts, or at least recognize the wonderful, productive projects that have evolved because of IPI committees.

Three specific programs that are having a huge, positive effect on the parking industry began with an idea that was formulated, developed, and launched by a committee. Parking Matters®, the Accredited Parking Organization (APO), and all of our professional development coursework were built by dedicated individuals serving on IPI committees.

Parking Matters is a device for generating an increased awareness of the role parking professionals have in their community. Now in its fifth year, Parking Matters has provided information to major media outlets and is considered part of IPI’s DNA. The new APO traces its origin to a group of dedicated individuals who took on the difficult task of developing a benchmark of quality by which a parking organization conducts and maintains its facilities and services. An APO organization assures the public that your parking program meets national and internationally endorsed standards for professionalism, accountability, creativity, responsibility, and performance. The APO is exactly what this industry has needed.

Our industry is huge. We have employees working at multiple levels of expertise and in various segments (municipal, airport, commercial operation, university, etc.). How does one go about training these staff members so they are valuable members of a team? Train them in everything parking. IPI’s Education Development Committee has been instrumental in building in-person, online, and CAPP-focused courses. Each year, we train thousands of parking professionals, from frontline to senior directors. Even beyond the IPI Conference & Expo, people around the globe know us for our training.

These are just three items that provide parking-specific value to our industry; there are many more to share. If you are reading this article while attending the IPI Conference & Expo in Las Vegas, please drop by our member services booth to learn about more things our committees have created for your use. If you read this after that, go to parking.org to learn more.

Our bi-annual Call for Volunteers occurs in August. Select a committee you’d like to work with, and maybe next time, I’ll be writing about an idea you and your committee created.

INTERNATIONAL PARKING INSTITUTE | JULY 2015

SHAWN CONRAD, CAE, is IPI’s executive director. He can be reached at conrad@ parking.org

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IPI BOARD MEMBER PROFILE

DAVID HILL, CAPP International Representative, IPI Board of Directors CEO, Clayton Hill Associates

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he Last Kid has packed his bags and moved away! In the silence, my wife and I looked at each other and then at the empty nest around us—what would be the next big thing on our corporate agenda?

As we hadn’t spoken to each other about non-teenage things for about a decade, we had a few strategic issues to sort out. I ventured that we had many important and meaningful things to accomplish with our limited resources; she said she would like to go to Scotland.

Now, being a good CAPPer, I know how to reconcile these competing and conflicting goals through the development of a sound strategic plan: Organize and assemble the assets; discard, maintain, upgrade; planning and phasing; stakeholder consultation; a strong business base; secure capital and operating funding. I quickly identified the issues and stakeholders, prepared project briefings, booked the necessary lunch meetings, ordered the financials, prepared budgets, and outlined the post-plan marketing campaign. The focal issues I established were: 1. Repair the gelcoat on the boat so other fishermen don’t see the scratches I managed to put on the hull last year.

2. Finish the fence I started three years ago.

3. Get the lawn tractor fixed even though there is a perfectly good power mower in the shed.

4. Get a red guitar even though I already have 11 non-red ones.

5. Go to the gun show and get a new rifle suitable for moose hunting.

6. Attend chicken wing night at the local pub every week.

7. Get a 52” HD flatscreen TV with no XBox input jack.

8. Rent out the former kid bedrooms to local itinerant farm workers.

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My wife, in turn, said she would like to go to Scotland.

I am pleased to announce that my strategic planning process was a complete success and we will be going to Scotland in the summer of 2016 with side trips to Edinburgh, Inverness, and the Isle of Skye.

Whit’s fur ye’ll no go past ye.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

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CONSULTANTS CORNER

AUTONOMOUS VEHICLES AND PARKING

By Mike Robertson

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lightly more than 100 years ago, our daily transportation mode began to shift from horsepower (the literal kind) to the internal combustion engine, ultimately providing us with the freedom to travel in a way that could not have been imagined. Self-driving vehicles (or autonomous vehicles) have the potential to spur a similar transformation in the (maybe not-too-distant) future.

Looking into the Crystal Ball What do parking professionals need to consider?

Will we have nesting areas to separate human drivers from autonomous vehicles? ●● Will the use of autonomous vehicles decrease the need for parking spaces close to a destination? ●● Will parking structures require more intensive technology infrastructures? ●● If autonomous vehicles drop off passengers at their destinations, will future parking be located farther from the city core? ●● Should we contemplate designing parking structures for future conversion to other land uses as demand actually decreases? ●● What services will the autonomous vehicle require (electric chargers, etc.)? Will these charges be plug-in, wireless inductive, or some other technology? ●● Will there need to be staging/drop-off areas in or around the parking structure so passengers can unload before the vehicle parks itself? ●● If a garage is completely used by autonomous vehicles, should elevators and stairwells be eliminated from the ●●

MIKE ROBERTSON is managing principal of Walker Parking Consultants/Walker Restoration Consultants and a member of IPI’s Consultants Committee.

He can be reached at mike.robertson@ walkerparking.com.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

design? What about lighting levels?

Can the stall width be smaller for autonomous vehicles? ●● What payment technologies will be used to allow transient autonomous vehicles to utilize any garage or surface lot without needing to pull a ticket or use a pay station?

I am certain some of our challenges will not even be evident until after autonomous vehicles are more prevalent in our lives. ●●

Let’s Be Leaders As with any major transportation shift, there will be many debates, conflicting opinions, and challenges created by the complexity, utility, security, and reliability inherent in such a major shift. Also, it is very likely that the reality of these four issues will extend the actual implementation of certain types of autonomous vehicles. However, as the debate continues we must begin the process of trying to separate reality from hype and start the planning process. We cannot afford to wait until autonomous vehicles are more common to start planning for their arrival. As industry leaders, now is the best time to pull together to envision and plan for the future of parking. Let us claim our seat at the table and demonstrate that we are the thought leaders for the future of parking.

ISTOCK

Those currently touting these vehicles promise reduced traffic congestion and vehicle emissions, increased safety, and increased independence for those who cannot legally operate a vehicle (e.g., legally blind). However, the transition to fully self-driving cars is expected to be gradual as increasingly proficient systems assume responsibility for various functions over time.

As our society attempts to move toward autonomous vehicles, we need to start thinking about how the autonomous vehicle may affect our clients’ infrastructure, current and future investments, and parking operations in the next five, 10, and even 50 years. I know some people want to dismiss the idea of autonomous vehicles being ubiquitous in the next few years, but as parking professionals, we need to consider and plan for the effects of autonomous vehicles. This is especially true for those of us who plan for and design parking structures that will still be in use in 30, 40, or 50 years.

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THE GREEN STANDARD

NATIONAL GUIDELINES: A GREEN IDEA

By Paul Wessel

PAUL WESSEL is executive director of the Green Parking Council. He can be reached at paul@ greenparkingcouncil. org.

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It’s hard to imagine the U.S. National Institutes of Health or Centers for Medicare and Medicaid Services doing such a thing, but the premier British health agency issued a 60-page document—the ruggedly titled “Health Technical Memorandum 07-03—NHS (National Health Service) car-parking management: environment and sustainability.”

It turns out to be an extraordinary publication addressing how much parking matters to successfully delivering health care services, while pointing to the importance of “sustainable transport.” Finding that 90 percent of its visitors had trouble either finding a space or finding their way around a health care facility garage, the Department of Health recognized: ●● Worry, concern, and unnecessary stress should be removed wherever possible. Measures to assist with this include: — Maintaining safety throughout the NHS site.

— Avoiding any confusing messages and signage.

— Giving detailed information relating to parking, including where to park and how much it will cost to park.

— Listening to feedback.

— Implementing measures in NHS car parks that can remove worry, concern, and stress for patients and visitors. ●● Sustainable transport measures are also discussed in detail to highlight the methods that NHS organizations can implement to reduce dependency on single-­occupancy cars and car-park demand, which is often at, or over, maximum capacity.

As most of us know, Britain has a national health care system born out of the devastation of World War II. The U.K’s Department of Health has jurisdiction over the NHS. Maybe given that for almost 70 years it’s been running a vertically integrated health system for

INTERNATIONAL PARKING INSTITUTE | JULY 2015

64 million citizens, it makes sense that the department would have both the desire and ability to focus on the relationship of parking to health care.

What it produced is a guidance tool that identifies “best practice in car-park management and sustainable transport in order to improve the patient and visitor experience and support staff on their journeys to and from work.” The report depicts “a number of measures that have been used by NHS organizations to reduce the demand on parking and promote better use of car-parks on NHS sites,” breaking them down into three categories: sustainable transport; car park management; and car park equipment.

Among the recommendations: ●● Management matters: “Car-park management plays a crucial part in the successful running of an NHS organisation. Without the appropriate car-park management, the patient and visitor experience will be poor.” ●● Planning matters: “Sites are encouraged to produce travel plans outlining measures to reduce reliance on the car as a means of getting to work and instead promotes healthier and more environmentally-friendly methods such as cycling or walking.” ●● Partnerships matter: “Generally speaking, car-parks that demonstrate best practice, whether in the NHS or in other organisations, are those where the lead organisation managing the car-park has formed partnerships with other companies that work in the parking industry, such as trade bodies and operators.” ●● Pricing to market matters: “Only 30 percent of NHS organisations have carried out a revenue impact assessment on parking charges following on from surveys carried out.” ●● Integration with transit matters: “Liaison between NHS organizations and public transport providers is recommended to ensure that appropriate services are provided.”

One of the primary tenets of sustainability is the recognition that we are all connected, that our actions have ripple effects far beyond us. This awareness, demonstrated clearly by NHS, will be good for people and the planet.

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was struck when reading “In Sickness and In Health,” Christina Onesirosan Martinez’s April Parking Matters® Blog (blog.parking.org) post, that Britain’s Department of Health had issued comprehensive parking guidelines.

THE BUSINESS OF PARKING MARKETING LEGAL

THE OFT-IGNORED MARKETING TOOL

By Bill Smith

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recently had a conversation with a principal of a successful parking technology company who expressed frustration that even though his company has achieved extraordinary growth and surpassed many of its better-known competitors, it is still perceived as an up-and-comer rather than a leader.

Getting PR

BILL SMITH, APR, is principal of SmithPhillips Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.

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There are three particular types of publicity that every parking organization should be working to generate: news, feature stories, and bylines.

News and feature stories are valuable because they raise awareness of a company and its products or services. They can also inform individual communities of the department’s presence and the benefits it provides.

They can revolve around new products and services, new hires, awards, or other newsworthy topics that will interest readers or viewers both within the parking industry and in the general community. For example, an operator may generate publicity to encourage parkers to use a particular facility, or a technology provider may arrange stories about its entry into a market and the benefits of using its technology.

News coverage can even be targeted to the business community. One parking technology company received a multi-million dollar investment as the direct result of a profile in a local newspaper’s business pages.

INTERNATIONAL PARKING INSTITUTE | JULY 2015

Similarly, feature stories can raise awareness of a company or department and the unique value it offers.

Feature stories are more in-depth pieces that cover a company, parking issue, or an important trend. A technology provider may arrange stories about its solutions and how they benefit users or parking owners, for instance.

Or a consultant may generate publicity about a particular city’s parking challenges and how to overcome them.

Each of these examples demonstrates the unique value the company brings to the table.

Of course, these types of stories can also work on a national scale. Coverage in high-profile media outlets can reach enormous numbers of people and significantly raise a company’s profile.

Getting Press News and feature stories can also be arranged in industry press. Articles in parking publications such as The Parking Professional don’t just raise awareness of a particular company but can also demonstrate a company’s success and momentum. Likewise, news and feature stories in trade publications serving vertical industries can raise a company’s profile as a parking leader.

A third type of publicity that can be extremely valuable is the byline. These are articles authored by company representatives that typically run in industry press. They are not promotional pieces about a company but offer valuable information about parking trends and practices or real-world guidance about how to overcome common parking challenges. Bylined articles demonstrate a company’s understanding of the challenges readers face, as well as the ability to help them overcome those challenges.

These are just a few examples of the types of public relations initiatives that can be pursued with a limited investment. Because publicity is free, the only costs associated with PR are accrued through staffing when done in-house or consulting fees when a public relations professional is engaged. The return, on the other hand, can be tremendous.

ISTOCKPHOTO

In the course of our conversation, it became apparent to both of us that the company’s marketing effort was missing an essential and powerful element: public relations. Specifically, there was no effort to generate publicity about the company, its successes, and the benefits of its products and services. This isn’t unusual. In fact, it’s the rule rather than the exception.

Most parking organizations and companies serving the parking industry don’t have strategic public relations programs.

By ignoring PR, companies are denying themselves one of the most powerful marketing tools available.

Public relations, particularly publicity, gives companies the opportunity to showcase their products, services, and organizations to potential customers, strategic partners, industry leaders, and even prospective employees. And the best part about it is that publicity is free. Unlike with advertising, you don’t pay for articles by or about your company.

When it comes to PARKING AND TRANSPORTATION STRATEGIC PLANNING, Kimley-Horn is the clear industry leader!

The most successful parking and transportation programs in the country have a common denominator: they have all embraced the importance of having a strategic plan to guide their programs.

The Kimley-Horn team has led the development of innovative approaches to integrating parking strategic planning into larger community master plans and more comprehensive access management programs.

To learn more, contact parking@kimley-horn.com or Brett Wood at (602) 906 1144

WHAT IS PARK+?

Park+ is changing the way our industry plans for parking.

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Come join us at Booth 947 to learn how Park+ can change the way you look at parking.

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ON THE FRONTLINE

ARE WE ALL ONBOARD?

By Cindy Campbell

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hile I am not new to the parking and transportation industry (or even to IPI for that matter), my new position leading the charge for onsite training for IPI makes me the new kid on the block. It’s been a long time since I’ve experienced learning new organizational methods, programs, and practices. The last time I started a new career was in 1981.

I don’t think “onboarding” was a common practice at that time.

So, what is onboarding? According to Wikipedia: “Onboarding, also known as organizational socialization, refers to the various mechanisms that assist new employees to acquire the necessary knowledge, skills, and behaviors to become effective organizational members.

Onboarding occurs through formal meetings, lectures, videos, printed materials, or computer-based orientations in order to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees, including higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.”

What onboarding isn’t: It isn’t the process in which human resources collects necessary forms and personal data. Think back: Do you remember receiving that intimidating pile of forms to fill out? Even if your agency takes extra steps to assist with the forms or answer questions, this does not accomplish the objectives of an onboarding program.

Why It’s Worth It

CINDY CAMPBELL is IPI’s senior training and development specialist.

She is available for onsite training and professional development for IPI members and can be reached at campbell@ parking.org.

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Onboarding sounds like a lot of work, doesn’t it? It certainly can be. You may be thinking, “I’m already too busy just trying to get the job done with a limited number of staff to dedicate this kind of time and energy!” If that’s where you are, let me encourage you to take a moment to peer over those stacks of paperwork and consider how much it’s costing in both time and money.

According to Monster.com, 30 percent of external new hires turn over within the first two years. Other statistics indicate that turnover can be as high as 50 percent in the first 18 months of employment. Twenty years ago, the average number of jobs held in one person’s career was six; today, it’s 11. According to the U.S. Bureau of Labor Statistics, the cost of replacing an employee ranges between 25 and 50 percent of the person’s annual salary. Instead of asking how you can

INTERNATIONAL PARKING INSTITUTE | JULY 2015

afford an onboarding program, the more appropriate question might be: How can you afford not to onboard?

What’s Included Onboarding certainly includes the usual new-hire orientation, but it needs to be more than that. It should be a process that conveys organizational values and objectives, explains the professional culture, and aligns departmental and institutional expectations and performance standards. It must also provide tools to encourage successful integration into new employees’ positions so they may quickly become productive members of your team.

If your agency has a solid onboarding process, you’re likely helping in the development of an employee who understands and is actively contributing to your organizational goals. Have you ever considered that you may be losing employees due to non-engagement? Organizations can see a dramatic drop in turnover when employees understand organizational objectives, feel engaged in the mission of their organization, and get the clear message that the job they have plays an integral role in meeting those objectives.

Be forewarned: A successful onboarding process can take a long time to complete, but it can be an investment with a sizable return if you are able to retain loyal staff who understand and enjoy their roles as productive members of the team. For your part, this will require clear performance measurements, frequent communication, and feedback.

Start now. Build an onboarding program for your organization. Do some research—there are plenty of helpful resources online. Ask colleagues if they’re willing to share their successful onboarding programs. While you will certainly want the program to meet the unique needs of your organization, you’ll find that you won’t have to reinvent the wheel.

Onboarding is the first step in employee mentoring and professional development. It makes dollars and sense.

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PARKING SPOTLIGHT IPI MEMBER

NASCAR HALL OF FAME

R

enee Eldridge grew up in Ohio and graduated from Shawnee State University in Portsmouth with bachelor’s degrees in sports management and graphic design. She worked in various roles in the sports industry before joining the NASCAR Hall of Fame as assistant director of operations and customer service, which is her first experience with parking management.

The NASCAR Hall of Fame is owned and operated by the Charlotte, N.C., Regional Visitors Authority (CRVA), which also operates the Charlotte Convention Center, Bojangles’ Coliseum, Ovens Auditorium, Visit Charlotte, the Charlotte Regional Film Commission, and the Time Warner Cable Arena. The NASCAR Hall of Fame currently oversees a parking garage with approximately 900 spaces and a surface lot with 320 spaces. During the week, three levels of the garage—about 600 spaces—are reserved for monthly parkers. The rest of the spaces are for general parkers.

The Parking Professional: Why did you join IPI? RENEE ELDRIDGE: IPI is a great resource for someone

new to the industry or a veteran. I joined to network and learn more about the parking industry.

TPP : You deal with a lot of visitors who’ve never been to your property before. How do you orient them to your parking facilities so they end up in the right place?

RE: Our website, nascarhall.com, does a great job of

pointing guests to our facility, along with outdoor signage and our great staff. The walls at the entrance of our parking facility are also branded heavily with the NASCAR Hall of Fame so you know you are in the right place when you get there.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

TPP : You host a lot of special events, from press conferences to property rentals. What challenges do those pose for your parking personnel and how do you meet them?

RE: We host and handle parking for more than 300 events

a year at the NASCAR Hall of Fame, and we also facilitate parking for events in the Charlotte Convention Center, which is connected to our property via an overstreet walkway. One of the biggest challenges we face is a lack of spaces for events held during business hours, when all of our monthly parkers are in the facility. We overcome this challenge by developing strong relationships with other parking facilities in the area to make both them and our guests aware of other parking options before they arrive.

TPP : Does technology play a role?

RE: Absolutely! Technology changes so quickly, and the

better we are equipped, the better customer experience we can provide. When our guests feel comfortable using the technology when they park, they are more likely to come to us again when they need somewhere to park in the area.

TPP : Did you find a learning curve when it came to parking?

RE: Yes! I was about six months pregnant and had never

even questioned how a parking facility was run when

I first had the opportunity to move into my role. Prior to working in parking, I managed the ticketing process for the NASCAR Hall of Fame and the Convention Center, and I realized that ticketing and parking have a lot of similarities. We are very integrated in regards to staff and processes for ticketing and parking. This allows us to operate more efficiently and keep a consistent level of service for our guests from the time they arrive to park to when they come through our facility to when they leave (and, we hope, come back). It did take some time for me to understand parking management, but I have a great support system. My supervisor trusted me to be able to take this on, and my staff has come a long way in their knowledge of parking even though the learning curve is big.

For many fans, the NASCAR Hall of Fame is part of their bucket list or dreams so it’s very cool to help them have that experience.

TPP : If you could set a five-year goal for your parking operation, what would it be?

RE: My five-year goal for our parking facility

is to be a leading customer service facility utilizing the latest technology that meets our customers’ needs. Another goal is to incorporate our ticketing system and customer ticketing needs with their parking needs to become a fully integrated one-stop shop!

TPP : Tell the truth: Do people pull NASCAR racing moves in your parking facility?

RE: We definitely have some guests who think

they are NASCAR drivers when they pull in! In NASCAR, turning right is a way of life, so we do have a few parkers who are always trying to make that right turn instead of following the proper direction of traffic flow.

TPP : What’s special or unique about the NASCAR Hall of Fame Parking Garage?

RE: The fact that our facility is owned by the

City of Charlotte and operated by the CRVA is unique in itself. I haven’t heard of many other facilities operated that way. The main guest entrance to our parking garage is heavily branded with the NASCAR Hall of Fame brand, “This Is our Sport. This Is our House.”

The paint scheme in that parking level is also black-and-white checkered, similar to the checkered flag waved at the finish line of a race. Also, all of the intersections surrounding the NASCAR complex, which includes our parking facility, have black-and-white checkered crosswalks.

TPP : Tell us something cool about your job (because it sounds very cool to us!).

RE: My job is very cool! Being a part of the

CRVA has opened up many doors not just within the NASCAR Hall of Fame but within the entire company and city. I have to admit, the racing part is fun! NASCAR has some of the most passionate fans, and being a part of their experiences makes work worth it. parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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IPI’S ASK THE EXPERTS

Dan Kupferman, CAPP Director of Car Park Management Systems

Walker Parking Consultants/ Walker Restoration Consultants What I find most exciting is that parking professionals are starting to become involved earlier in the planning process. This is helping create more efficient, user-friendly, and profitable parking facilities—better looking, too! When parking is addressed early, designers are free to show their creativity rather than figuring out how to make the cars fit into what was left over for parking.

Isaiah Mouw, CAPP Vice President

Republic Parking System Being a part of the Green Parking Council, it is refreshing seeing users designing their garages with sustainability in mind. Operators are using the GPC’s Certified Green Garage Standard as a reference before the first brick is laid. This is exciting not only from a “going green” marketing perspective but also because we’re seeing garages built with cyclists, pedestrians, electric vehicles, and future generations in mind.

Derek Kiley

Managing Director WPS USA The recent change in architectural design implementing mixed-use neighborhoods, using ecosystems, and introducing alternate parking space sharing of employees by day and residents by night is very clever.

Consulting and architectural firms have been instrumental in aesthetically improving the traditional concrete garage.

Larry Cohen, CAPP Executive Director

Lancaster, Pa., Parking Authority What I find most exciting is that parking garages are not being built as parking garages anymore, but architectural works of art that encompass a wide array of uses, including green infrastructure with energy efficient lighting, charging stations, car share spaces, retail or office space, green roofs, and more. The aesthetic of new garages blends into the fabric of the community.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

Roamy Valera, CAPP Senior Vice President, Municipal and Institutional Services SP+ Parking structures have given world-renowned designers and architects an artistic canvas that allows them to express the character and feel of the communities they serve.

The opinions, beliefs, and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

What design trend, innovation, or idea do you find the most exciting when considering parking lots and structures being built now?

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COMING FALL 2015: G2

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form + function Winners of the 2015 IPI Awards of Excellence marry beauty and functionality into stunning parking facilities.

By Tracey Bruch, CAPP, and Anderson Moore LOTS OF PEOPLE DON’T THINK “GORGEOUS”

when they think “parking.” Members of IPI know they should because the parking lots and garages currently under construction and being renovated are often things of beauty, offering amenities and aesthetics to their communities and often serving as pieces of art unto their own.

The IPI Awards of Excellence showcase the very best in parking design, including both new facilities and those being renovated. It’s always a pleasure for our judges to sift through the entries, and always nearly impossible to pick the winners. Amazing parking facilities, it seems, are popping up all over the place, which spells great things for our industry and its customers.

We’re pleased to present this year’s winners, who received their awards at the 2015 IPI Conference & Expo in Las Vegas this month. It was a great year for parking, as these projects attest, and we can’t wait to see what’s ahead.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

W

hen the Philadelphia Zoo decided to construct a new intermodal transportation center to its popular campus, no vanilla box would do.

The final $24 million project benefits visitors, neighboring properties, and surrounding communities in a way that’s stunningly beautiful.

America’s oldest zoo attracts more than 1 million visitors every year, and its new Centennial District Intermodal Transportation Center includes 683 parking spaces, a plaza space that connects the garage and sidewalks to the zoo, and a colorful, animal-themed mural that faces Amtrak rail tracks. Designed with the future growth and redevelopment of the surrounding neighborhood in mind, the project serves as a catalyst for revitalization while improving pedestrian safety.

The precast facility includes two-way, 90-degree parking throughout. Zoo patrons and visitors to the CATEGORY I— Best Design of a Parking

Facility with Fewer than 800 Spaces

Philadelphia Zoo Centennial District Intermodal Facility Philadelphia Zoo, Owning Agency Philadelphia, Pa.

surrounding community can purchase parking tickets online, pay at the zoo box office, or pay via credit card at the entry/exit gates. The facility is located in the northeastern U.S., making it vulnerable to weather extremes, significant amounts of rain and snow, and exposure to road salt. The design team incorporated a number of provisions to maintain the structure’s durability, including high-strength concrete with low-water-to-cement ratios to reduce permeability; corrosion inhibitor admixture in the concrete; and hosebibs to facilitate spring washdowns of road salt carried in during winter.

Inside, a creative wayfinding system of colorful column and wall wraps feature a different animal theme on each level. Security features include cameras at each stair location and glass elevator and stair towers that provide views from the sidewalk and street. A unique design features a pedestrian ramp along the outside of the garage that caters to families with small children and strollers and offers a more convenient path from parking to the sidewalk than elevators or stairs.

Being a zoo property, the new center watches out for birds and includes stair tower glazing that incorporates patterns that keep feathered animals from flying into the glass. At present, the zoo is advocating for a passenger train stop that would re-introduce a service that served the zoo until the 1940s.

PROJECT PARTICIPANTS:

SPG3, Architect Pennoni Associates, Civil Engineer Timothy Haahs & Associates, Inc., Structural Engineer Shoemaker Construction, General Contractor The Remington Group Time & Parking Control, Parking Vendor TOTAL COST: $24 MILLION

parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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CATEGORY II— Best Design of a Parking

Facility with 800 or More Spaces

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merican River College didn’t want its new garage to look like a garage, but instead, hoped it would tie in with its surroundings. It definitely does, blending 1,724 parking spaces with a safe passage of travel for thousands of pedestrians via a path and bridge and a grand stair that’s quickly become a campus icon.

Garage artwork features college athletic stars in action on large fabric panels that relate the structure to the adjacent athletic center.

This four-bay, five-level structure features accessible parking on all floors, mostly 90-degree-parking, and interior park-on ramps. It also offers low-maintenance features, such as decks that are sloped on all levels for drainage, drought-tolerant plants, and security features that include glass-backed elevators and an interior that’s free of shear walls. A roundabout allows a significant amount of traffic to intuitively access the structure along with two other lots, and grading and landscaping guide pedestrians to their destinations. Fluorescent lighting with sensors is used throughout the structure.

Two public plazas, one at the base of the grand stair and another at the entrance to the football stadium, offer natural and vibrant gathering places for students and

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

American River College Parking Structure

Los Rios Community College District, Owning Agency Sacramento, Calif.

PROJECT PARTICIPANTS:

Watry Design, Inc., Architect-of-Record & Structural Engineer Webcor Builders, Contractor American River College Fuhrman Leamy Land Group, Landscape Architect Sandis, Civil Engineer GNU, Environmental Graphics & Architectural Signage ACCO, Mechanical Engineer Rosendin, Electrical Engineer TOTAL COST: $25.9 MILLION

visitors; they also serve as natural wayfinding features.

Twelve tennis courts that were displaced by structure construction were reconstructed nearby. Signage outside and inside directs drivers to parking and different destinations outside the garage.

The original design called for a deep precast concrete pile foundation, but the design/build team developed an alternate system of rammed aggregate piers that saved approximately $500,000 and three weeks of construction time.

Future plans for the structure include 49,400 square feet of photovoltaic panels on the top level.

Two pay-and-display machines with online credit CATEGORY III— Best Design/Implementation of a card and cash payment systems were installed, Surface Parking Lot along with a plethora of high-efficiency safety lighting with sensors and electrical panels that 3885 Yonge Street (Jolly Miller) can accommodate electric vehicle chargers Green P+ later on. In addition, the property is reguToronto Parking Authority, Owner & Project Manager Toronto, Ontario Canada larly patrolled by security personnel. The lot incorporates a continuous loop design with PROJECT PARTICIPANTS: Councillor Jaye Robinson 90-degree spaces and ingress and egress lanes York Mills Valley Association separated by a curbed island.

Marton Smith Landscape Architect Inc., Landscape Architect Central to the redevelopment is the cotMopal Construction, Contractor tage, which consists of a number of seatwalls Parks, Forestry and Recreation, City of Toronto designed to look like the ruins of a miller’s TOTAL COST: $706,000 cottage; it was built with locally sourced stone and reclaimed lumber. The paving and plant material palette visually connects the parkland riginally opened in 1997 as a 262-space surface to the parking facility while canopy trees shade parking parking lot, the Toronto Parking Authority’s (TPA’s) and pedestrian areas. All plant materials were chosen Carpark #414 was recently redeveloped into a for drought and salt tolerance, and native species were 129-space parking facility combined with a new used whenever possible.

Non-illuminated signage directs drivers from adjamunicipal public park. Although the project meant losing some parking spaces, the redevelopment resulted in a cent streets. A continuous raised pedestrian connection net gain of an environmentally rehabilitated public green connects the city sidewalk with the park, and accessible space while still maintaining an important parking facility. trail connections link the park with a municipal trail The new Jolly Miller Park, named after the iconic network.

Jolly Miller Tavern, features a miller’s cottage ruin that Surface materials include locally sourced natural reflects the milling heritage of Hogg’s Hollow and the flagstone and high-albedo pavers. A bioswale mancottages that once surrounded the West Don River. ages stormwater runoff. The tree planting layout was Renovation of the parking lot meant environmental, designed to reduce urban heat island effect, and the maintenance, and technology upgrades that benefit completed project has been met with praise from the users and the community. local community.

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CATEGORY IV— Innovation in a Parking Operation or Program

City of Las Vegas Parking Services City of Las Vegas, Owning Agency Las Vegas, Nev. TOTAL COST: LESS THAN $4 MILLION

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he City of Las Vegas’ Parking Services Division almost didn’t exist after a recession hit and a concession RFP was issued that offered up the entire parking system for purchase to the highest bidder in 2010. Today, the parking operation is an essential part of the city’s government and is known for its innovative operation, entrepreneurial spirit, and can-do philosophy.

Parking Services transformed from a disjointed operation that used obsolete technology with employees spread out though five different city departments into a well-run organization under the Department of Economic and Urban Development. It is responsible for all existing parking assets, development of new assets, third-party contracts, special event coordination, and private development consulting and negotiation.

All city meters were replaced and upgraded in 2013, and a new online RV permit program was launched that permanently solved a decades-old controversy and eliminated all complaints in that area. Another new program established advance scheduling and offers ­real-time occupancy of designated food truck spaces using parking meter data and a custom mobile app.

The division now has 13 different integrated pieces of software enabled, including meters, PARCs, citation issuance, license plate recognition, billing, collections, DMV interfaces with three states, and accounting.

On the operations side, the division took a huge risk

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by expanding its responsibilities to include staffing and traffic control for events. The city was in danger of defaulting on a 99-year parking agreement guaranteeing The Smith Center for the Performing Arts a minimum of 1,200 parking spaces for every event. It was short by about 100 spaces. The division stepped up and offered to become parking operator until the additional 100 spaces were available. The division staffed more than 150 events in the first year, converting streets into parking lots, reversing traffic flow on public streets to speed up load-in and load-out rates, and directing traffic in both the parking lots and on the streets. Appreciation for these efforts went viral and spread, and the division began filing requests for help on all fronts. Currently, it is the largest third-party parking operator in the Las Vegas Valley.

The division also has what may be the most comprehensive database of parking facilities and data of any municipality. It hand-counted every parking space in the downtown area, down to the spaces striped at gas stations. Each parking facility has information such as owner, use, rates, availability to the public, contact information, etc. The data were converted to a GIS map with several layers and are available to the public, developers, real estate brokers, and others for use in analysis. The division continues to maintain that database to ensure accurate information.

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istoric buildings are often repaired to preserve them for future generations. However, not much attention has been paid to renovate and revitalize historic garages to make them part of the next generation.

Helix Parking Structure, a 40-year-old structure located between two government buildings in Lexington, Ky., was experiencing serious distress and deterioration.

Options included demolishing it, replacing it, or repairing it. An analytical engineering study and subsequent action plan that involved multiple government bodies led to a renovation project that incorporated significant structural and waterproofing repairs, lighting upgrades, signage enhancement, PARCS replacement, and exterior revitalization.

The garage remained open during early repair phases and was closed later on; drivers were directed to temporary parking elsewhere. Constant communication, including weekly production meetings and regular conference calls, kept everyone involved on track with construction quality, project schedule, and work coordination. An engineer conducted routine site visits, and the garage’s owner engaged an independent lab for materials testing.

Two repair options were designed for the slab helix ramp, and non-typical repair solutions were designed to repair concrete beams without reducing headroom.

New PARCS included the addition of real-time space availability information on LED counters outside garage entrances, and a single exit “choke point” was converted

to three lanes without a cashier booth, taking what was a long queue down to nothing. New signs and graphics significantly enhanced the user experience.

Outside, waterproofing coatings, a stainless steel panel system, and programmable LED lights transformed the garage into a dynamic element of the downtown fabric.

Energy-efficient fluorescent lighting with daylight and motion sensors helped improve visibility and resulted in energy savings of nearly 50 percent. ADA spaces were respired in a new layout that created a safer and more friendly user environment. Finally, a major operational upgrade was implementing 24/7 operations, offering more reliable service to customers and a revenue increase.

CATEGORY V— Best Parking Facility Rehabilitation or Restoration

Helix on Main Parking Structure Lexington & Fayette County Parking Authority, Owning Agency Lexington, Ky. PROJECT PARTICIPANTS:

RAM Construction Services, Restoration General Contractor Scheidt & Bachmann USA, Parking Vendor Pohl Rosa Pohl Architecture + Design, Design Architect Vincent Lighting Systems, Design Consultant Randy Walker Electric, Contractor National Lighting Services, Contractor ProCLAD, Contractor Image360, Environmental Graphics & Architectural Signage WALTER P MOORE, Structural Engineer-of-Record TOTAL COST: $4 MILLION

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CATEGORY VI— Award for New

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TRACEY BRUCH, CAPP, is manager, municipal assets with SP+ South Division and co-chair of IPI’s Awards of Excellence Committee. She can be reached at tbruch@spplus.com.

he Washington Metropolitan Area Transit Authority (WMATA) established targets for reducing energy use per vehicle mile by 15 percent by 2025 and reducing greenhouse gas emissions by 50 percent per vehicle mile by 2025. This project replaced ­WMATA-owned-and-maintained high-pressure sodium light fixtures with new enhanced energy-efficient LED light fixtures with centralized lighting controls.

In 2014, Metro awarded a performance-based contract that resulted in the replacement of more than 13,000 high-pressure sodium lights in its 24 parking garages; Philips Lighting replaced that lighting with LED options that create a brighter environment, use less electricity, and cost less. They respond to the environment by automatically becoming brighter or dimmer in response to motion or ambient lighting.

This was WMATA’s first major initiative toward achieving its goals, and the contract is funded entirely through guaranteed energy savings of 68 percent, or $1.5 million per year at current energy pricing. WMATA received more than $20 million in lighting equipment and technology and 10 years of operational maintenance at no cost, through an innovative procurement strategy to fund sustainable projects from ­project-generated savings.

This project will save WMATA more than 15M KWh in energy per year, reducing carbon emissions by the equivalent of 140 tanker trucks of

ANDERSON MOORE is vice president of operations with Duncan Solutions, Inc., and co-chair of IPI’s Awards of Excellence Committee. He can be reached at amoore@ duncansolutions.com.

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Sustainable Parking & Transportation Facilities Excellence

Parking Garage Enhanced/ Sustainable LED Lighting Washington Metropolitan Area Transit Authority, Owning Agency Washington, D.C. PROJECT PARTCIPANTS:

Rachel Healy, Washington Metropolitan Area Transit Authority, Principal Sustainability Advisor TOTAL COST: $20 MILLION, ENTIRELY FUNDED BY COST SAVINGS FROM SUSTAINABILITY

gasoline annually. With improved lighting, modernized equipment, routine maintenance, and a nearly 0 percent outage rate, the customer experience has been improved, supporting efforts to improve the transit experience and maximize regional mobility and transit ridership. The project has been instrumental in illustrating how WMATA can control energy and that sustainable investments are a great way to affect the agency’s operating costs while reducing exposure to energy cost increases. It has paved the way for more contracts to come, and WMATA has already identified several opportunities to build on its precedent to drive cost savings through sustainability. As an ancillary benefit, the performance of existing security cameras is improving as a result of the higher-quality light.

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ituated in the heart of Oklahothe garage mimic the significant vertical CATEGORY VII— Award for ma City’s Arts District, this new panels on these three historic buildings.

Architectural Achievement 10-story, mixed-use parking faAdditionally, the brightly colored lamicility provides convenience and nated glass on these panels pay homage Oklahoma City Arts District flexibility to its users throughout the to the iconic art glass sculpture by Dale Garage day and night. The garage provides 837 Chihuly located in the Oklahoma City Central Oklahoma Transportation and Parking new parking spaces to the downtown Museum of Art’s atrium.

Authority, Owning Agency and relieves parking pressure for tranThe garage features LED lighting for Oklahoma City, Ok. sient and monthly parkers. Its central brightness and energy efficiency, creatPROJECT PARTICIPANTS: location provides easy access to many ing a safe and welcoming environment TAP Architecture, Architect-of-Record & cultural amenities and local businesses. for its users. Exterior lighting is used to Architect The garage blends parking with aphighlight the unique character of each DESMAN Associates, Structural Engineer-ofproximately 20,000 square feet of office building material: concrete, metal fabric, Record and retail in a highly pedestrian environgranite, and glass.

Zahl-Ford, Structural Engineer ment while complementing the architecThe brightly colored laminated glass Cardinal Engineering, Civil Engineer-of-Record tural character of the Arts District. The featured in the vertical glass panels of Alvine Engineering, Mechanical Engineer & garage utilizes a long span, cast-in-place, the garage serves as a visual cue to users Electrical Engineer-of-Record post-tensioned concrete structure with and helps identify the various parking Flintco, General Contractor a minimum number of joints and non-­ levels. Design of signage and wayfinding TEC, Traffic Engineer exposed metals. To obtain longer service systems throughout the garage, including TOTAL COST: $22.5 MILLION life, the design team implemented addithe elevator lobbies and stair towers, is tional corrosion protection measures not influenced by the colored glass panels. normally found in parking structures. The design of these protection The garage features a public art installation (“Discussion about the systems is based on performance and life cycle cost-benefit analysis Weather”) in the pedestrian concourse. and features the use of separation/isolation joints, performance-based The Arts District Parking Garage is critical to sustaining business concrete, epoxy-coated reinforcement, totally encapsulated extruded growth downtown. Current public and private parking systems mono-strand tendons, a Silane sealer on the parking deck, a traffic-­ are full to the point that existing companies aren’t able to grow bearing membrane, and a washdown system for each floor. and expand their workforces. Furthermore, the parking facility is The building’s design is influenced by neighboring historic designed for a future three-story residential building to be added buildings in the Arts District, including the City of Oklahoma City above the garage. The Level 10 parking area is designed to funcMunicipal Building, Oklahoma County Courthouse, and the Civic tion as nested residential parking after the residential building is Center Music Hall, which feature art deco architectural details, added. This new parking garage could be considered an important including vertical ornamental metal grilles. Vertical glass panels on economic development tool for Downtown Oklahoma City. parking.org/tpp

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Staff Member of the Year

Cindy Ishaq Texas A&M University

Shining

Stars

By Larry Cohen, CAPP, and Gary Means, CAPP YOU’RE ABOUT TO MEET A PARKING SERVICES

officer with a characteristically friendly smile who is well-known for her high level of service; an excellent leader and respected supervisor who keeps his team motivated to do its best; a municipal authority whose independent status enables it to consider current and anticipated parking industry advances; and the seasoned leader of the largest parking, transportation, and fleet operations of any college campus in the country.

Sounds like the ultimate parking dream team, right?

All of those examples are realities, and they’re all 2015 IPI Professional Recognition Program winners.

Nominated by their peers and selected by a committee of industry professionals, this year’s winners exemplify the positive spirit, can-do attitude, and upstanding characteristics the industry sets as goals.

The Professional Recognition Program was created

by IPI to acknowledge the staff who operate, maintain, and manage parking operations and the individuals who are changing the perception of parking as a career and profession. It honors those who exemplify excellence every day and who, through their actions, add “professional” to their job descriptions.

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parking services officer IV at Texas A&M University, Cindy Ishaq is responsible for the daily operation and customer interface at the University Center Garage. Although she primarily works there, you will also find her working across departmental units to support events whenever needed. She often volunteers for additional assignments, specifically supporting campus events, where she leads a team of cashiers.

She is a team leader within Texas A&M’s Special Controlled Access Network (SCAN) unit and regularly cross-trains parking officers to work with the management system. She is quick to help new employees learn the ropes and shows patience and caring getting them up to speed. She keeps her supervisors informed of upcoming challenges, offers insight, and shares historical knowledge on the operation as a guide to making independent decisions. Cindy also serves on the university’s Employee Advisory Committee—a position she was elected to by her peers that advises university leadership about issues of importance to the staff. She is observant and can be relied upon to generate solid solutions to issues that arise.

Her duties include monitoring space availability in the garages, assisting customers and campus visitors with directions and proper operation of technology, and ensuring staffing assignments are filled. She adjusts computer counts to accommodate demand, operates and repairs gates and equipment, troubleshoots ticket equipment malfunctions, issues citations when needed, provides motorist assistance, and directs traffic.

This is far from Cindy’s first award. In 2011, she received the Texas A&M University Vice President for Administration’s Candle Award, recognizing her as a guiding light in providing excellent service in her everyday job duties. Cindy received the 2009, 2011, and 2013 AJ Jones Award, an annual department award voted on by her peers that honors the parking services officer who most exemplifies the characteristics of customer service, compassion, dependability, humility, selflessness, hard work, and dedication to the department. She received the annual department Shining Star Award, voted on by her peers in 2010, 2012, and 2014, to honor her character, work ethic, honesty, and commitment to the department. Clearly, she is revered by her coworkers for her good character, positive temperament, and winning attitude.

Cindy is well-known for her high level of service, and many customers know her by name. She does her job with dedication, excellence, and a friendly smile!

Supervisor of the Year

Clint Willis Texas A&M University

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exas A&M Parking Facilities Projects and Maintenance Unit Project Manager Clint Willis serves as the main contact for all construction projects on campus that involve any aspect of Transportation Services. In an ever-changing campus landscape, this is virtually every renovation, construction, or modification that occurs within Texas A&M’s boundaries or the surrounding area. He reviews plans and specifications and makes recommendations for modifications to better suit the campus vision.

Clint represents the department at meetings with on- and off-campus stakeholders to schedule and successfully coordinate all work performed by contractors and others on behalf of the department. He maintains positive relations with the City of College Station and the City of Bryan, the county, the local railroad, the Texas Department of Transportation, and others involved in projects that affect campus. He is the go-to guy for questions and meets with stakeholders on a regular basis.

Additionally, he leads a team of 13 employees that provides barricades and signs for events during and outside normal work hours, such as football games and other athletic events, concerts, plays, student move-in/out, and fun runs. He leads the operation of a sign shop that produces hundreds of signs every year, supervises the installation and maintenance of bus shelters, and guarantees compliance with Americans with Disabilities Act (ADA) regulations, even during maintenance and construction projects. He coordinates with the campus special events unit to ensure temporary signs and barricades for events are deployed on time and removed as needed.

Clint is responsible for all work orders involving parking lots, garages, bus shelters, and crosswalks— more than 1,000 specific work orders last year. Because many of these tasks disrupt customers’ usual parking arrangements, they are often accomplished after-hours and on weekends.

In 2011, Clint and his team, along with the special events unit, were awarded the Division of Administration’s Awards in Excellence Team Award for distinction in promoting teamwork to accomplish a common goal. parking.org/tpp

During a ramp-up of the 2014 game day program, Clint led his team in securing gravel for a 23-acre field to be improved for football parking in inclement weather conditions, and was instrumental in supervising the entire project. The university was able to provide parking for an additional 2,700 vehicles during inclement weather as a result of his efforts. The area is now being used for overflow parking for other events.

As is often the situation with large departments, decisions are made for the betterment of the department that affect teams and units. Recently, the department began a partnership to accept passes from a local transit authority on the university transit system that operates routes both on and off campus. As part of this agreement, the signage at all 123 off-campus stops was adjusted to reflect the change. This job fell to Clint and his team, but he accepted the challenge in stride and made the adjustments to make the transition seamless.

Clint’s talents as a leader and a positive role model set him apart and make him worthy of recognition. He keeps his team motivated and inspired to do its best, even when the hours are long, the weather isn’t ideal, and the tasks to be accomplished are continuous.

Parking Organization of the Year

Pittsburgh Parking Authority Pittsburgh, Pa.

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he Pittsburgh Parking Authority’s ability to deliver its full spectrum of services is largely the result of the distinctive organizational concept that marked its founding. For while it is charged with meeting parking needs across the city, supporting economic development and quality-of-life initiatives, and even contributing substantially to funding other city services and activities, the agency is a stand-alone entity fully responsible for paying its own way. In practice, that independence translates to the requirement to remain sufficiently financially stable to cover annual operating expenses and repair and maintenance costs while also meeting bondholder coverage ratios and debt obligations generated by large capital projects.

The Authority’s independent status enables it to consider current and anticipated parking industry advances, rank them on a scale of cost vs. benefit, and, as funding permits, implement those offering the greatest effect. The advantage of that position began to be applied just more than two years ago with the conclusion of a process considering the transfer of public parking assets to private control. The proposal was judged to be JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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dramatically successful financially but was ultimately determined not to be in the city’s long-term interest.

Until recently, garage-based advances were not mirrored on Pittsburgh streets, where coin-operated, single-space meters remained in place, many worn and unattractive reminders of another era. Card-accepting, multi-space units managed off-street metered parking, but only a handful had been installed in curbside locations.

Pittsburgh’s universal adoption of multi-space metering and its card-payment feature would have been received enthusiastically if improvements to the system ended there. But the Authority doubled down on its upgrade by being the first city in America to commit fully to a concept whose core component was pay-by license-plate technology and the many features it offers. By the end of 2015, adopted advances will include remote purchasing of additional parking time, drive-by enforcement employing plate-reading cameras, citywide coverage of pay-by-phone usage, and the introduction of dynamic pricing based on fluctuations in customer demand in locations where the concept is warranted.

The effect of these changes in the management of metered parking has been both significant and widespread. Receipts from on- and off-street spaces rose dramatically as a percentage of annual revenue totals. Card-based payments now dwarf those involving coins.

The new meters’ capacity to record detailed parking data reshaped enforcement schedules and will be central to the broad adoption of a dynamic pricing concept currently being tested. External reaction to the introduction of multi-space metering, meanwhile, tracked closely to pre-installation expectations. Less predictable was an outcome linking the system’s sleek design, operating features, and obvious investment cost of to a greater appreciation of parking as a vital public utility. But that seems to be the case. Consider public reaction to a five-year schedule of rising meter rates enacted by Pittsburgh’s City Council and the later approval of a series of annual increases in garage parking costs. Although their pocketbook impact is fully in force, response to those actions remains decidedly benign. Add statistical evidence that customer usage of metered spaces is increasingly in compliance with posted restrictions, and it is reasonable to conclude that public attitudes regarding parking services are improving.

The implications of rate hikes have been matched by the Authority’s ability to leverage their effects. A stronger financial base has increased annual spending for repairs, and maintenance ensures the continued soundness and safe operation of an aging garage network.

And it has provided flexibility to explore fiscal support to add facility upgrades to keep pace with technological advances occurring elsewhere. One grant has been obtained to install four charging stations at a downtown garage to accommodate customers with electric vehicles; another will help reduce operating costs at the authority’s largest facility by installing LED lighting throughout the structure.

The organization’s reliably impressive annual financial performance has not gone unnoticed by city government. It served, in fact, as the basis for a 2014 reworking of a cooperation agreement governing revenue sharing between the two parties. As applied to Authority financial projections for 2015, payments to the city will approach $25 million—some $7 million more than the amount transferred in

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2014. The authority’s management team views that sharply increased funding target as simply another performance milestone that will contribute to its organization’s stature as one of the finest in the industry.

James M. Hunnicutt, CAPP, Parking Professional of the Year

Peter Lange Texas A&M University, Transportation Services

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s the executive director of Transportation Services at Texas A&M University, Peter Lange is responsible for providing leadership for one of the largest parking, transportation, and fleet operations on any college campus in the country. He oversees all transportation and ­parking-related functions for the university, including parking, transit, and vehicle fleet operation and maintenance.

The department employs approximately 154 staff and 337 students and manages nearly 37,000 parking spaces spread throughout 138 parking lots and five parking garages.

The transit unit of the department transports an average of more than 150,000 passengers per week, on and off campus. The fleet unit leases more than 700 university-owned vehicles and operates a full maintenance facility, maintaining 1,200 vehicles and an additional 3,000 pieces of equipment. The unit also oversees fleet services for the entire A&M system. Transportation Services issues more than 40,000 student and faculty/staff parking permits each year and is responsible for the installation and maintenance of all traffic signs and markings on university streets.

The department is self-sufficient and receives income from permits, visitor parking, and violations and fines. Departments are charged for annual rental of vehicles, maintenance and repair of vehicles, fuel, and daily rental usage. The transit unit is dependent on an allocation from the student-paid University Advancement Fee and revenue from bus charters.

In addition to managing the usual day-to-day business of the department, Peter builds relationships between the Transportation Services Department and a wide variety of constituent groups, including community leaders, faculty, staff, and students. He is called upon to interact with the Cities of Bryan and College Station, Brazos County, the Texas Department of Transportation, the Texas A&M University System Facilities Planning and Construction Department, and Facilities Services to control effects of construction or traffic management-related work on campus and in the surrounding community. He interacts with on-campus departments to effectively manage projects and partner for the greater good of the university.

Peter is recognized as an effective spokesperson regarding issues and the goals of the department, the university, and the community, and is successful in identifying and developing philanthropic, public, and constituent support for projects for the department and the university.

6

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FIGHT RUSH HOUR

X

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Lifetime Achievement A W A

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THIS YEAR, the Professional Recognition Program Committee launched the Lifetime Achievement Award, recognizing individuals who have had a significant effect on the parking and transportation industry and IPI throughout their careers. For 2015, members of IPI’s Board of Directors were asked to nominate deserving individuals who epitomize the parking and transportation industry. Next year, members will be able to nominate as well.

Lifetime Achievement Awards were based on the following criteria: Have served a minimum of 20 years in the parking and transportation industry.

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Be serving in a parking and transportation position at the time the nomination is made or have retired from a parking and transportationrelated position.

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LARRY COHEN, CAPP, is executive director of the Lancaster, Pa., Parking Authority and co-chair of IPI’s Professional Recognition Committee. He can be reached at lcohen@ lancasterparkingauthority. com.

Be an active member of IPI in good standing or an individual who is retired from the parking industry after having been an IPI member.

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Evidence of exemplary leadership as a parking and transportation leader.

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Exemplary leadership is shown by administrative roles held, accomplishments in those roles, and recognition by peers and lay persons for significant contributions to the parking and transportation industry.

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A record of service and leadership as a member of IPI and its affiliates. Indications of

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Larry Donoghue GARY MEANS, CAPP, is executive director of the Lexington and Fayette County, Ky., Parking Authority and co-chair of IPI’s Professional Recognition Committee. He can be reached at gmeans@ lexingtonky.gov.

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President Larry Donoghue Associates, Inc.

International Pioneer in Developing Parking Management Programs

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national and international pioneer in developing parking management programs, Larry Donoghue has enjoyed a parking industry career that has spanned more than 50 years. Calling himself “the oldest living parking consultant,” he has spent more than

INTERNATIONAL PARKING INSTITUTE | JULY 2015

service and leadership include participation on boards, committees, task forces, publications, and presentations etc.

Community service.

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Service to the profession above and beyond normal job responsibilities.

This includes service to educational organizations and agencies other than IPI, as well as other significant contributions to the profession.

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three decades in revenue-control consulting and done extensive research in revenue management.

He has developed new methods of performing operational audits; cashier manuals and instructions; training in internal audit, supervisory personnel, employee conduct, and fraud detection; and programs to eliminate customer- and employee-based shrinkage. In addition, Larry has mentored and guided many industry professionals in their own parking careers.

Timothy H. Haahs

W. Douglas Holmes, CAPP

President Timothy Haahs & Associates, Inc.

A Visionary Promoting a Multi-modal World and Parking’s Integral Role in Community Development and Revitalization

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visionary leader in the parking industry, Timothy H. Haahs promotes the concept of a multi-modal world in which architectural design can successfully integrate parking with community development and revitalization. Tim is an advocate for creatively integrating mixed-use and parking to better use limited space, create activity, generate foot traffic, and enhance community, believing that “parking is not about cars; it is about people.” Tim was appointed by the White House to the National Institute of Building Sciences Board of Directors.

As an industry leader, he has worked to elevate the role of parking in the planning process by building awareness and integrating parking resources from the inception of a master plan.

Dorothy Harris Assistant Deputy Manager of Aviation/ Landside Services Denver International Airport

A Dedicated Leader in Airport Parking; Served as the IPI Conference & Expo’s Greatest Ambassador

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27-year veteran of the parking industry, Dorothy Harris is Assistant Deputy Manager of Aviation/ Landside Services at Denver International Airport. She is a past member of the IPI Board of Advisors, past Chair of its Board of Directors, and has served on its Strategic Long-Range Planning, Finance, Rules & Bylaws, Awards of Excellence, and Technology Committees. Dorothy serves as the primary IPI volunteer ambassador with the Host Committee for the annual IPI Conference & Expo, directing a strong, local volunteer base to provide a welcoming atmosphere for all attendees. parking.org/tpp

Interim Parking Manager Borough of State College, Pa.

A Pioneer in Creating Community Within the University Parking Sector and Promoting Parking Professionalism through the CAPP Program

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oug Holmes, CAPP, recently retired as Acting Director of Transportation Services at Penn State University and is currently Interim Parking Manager at Borough of State College in Pennsylvania. He is the creator and editor of the CPARK-L parking listserv, a parking information source and clearinghouse for campus and municipal parking officials. Doug played a leading role as Chairman of the CAPP Credentialing Board in reshaping the program and making the world’s leading credential in parking even more relevant to today’s parking professionals.

Nominations for the 2016 Professional Recognition Program and Lifetime Achievement awards will be accepted beginning September 2015.

Visit parking.org or contact prp@parking.org for more information.

Michael Swartz Retired Managing Director, Real Estate Services, SP+

A Leader Whose Business Acumen Was Instrumental in Paving the Way for IPI to Become the Largest Parking Association in the World

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ctive in the parking industry for more than 30 years, Michael Swartz was Senior Vice President at SP+ Administrative Services, overseeing Standard Parking’s risk management, procurement, and corporate real estate functions. During his tenure as a director, he successfully campaigned to allow commercial operators to have Board representation. He was instrumental in developing and managing IPI’s business and financial plan as part of the association’s reorganization in 2006. His business expertise and financial acumen have played a key role in IPI’s ability to develop and expand new member programs and services.

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Inspiration GALORE Creativity reigns Among IPI’s Parking Matters® Marketing & Communications Award Winners.

EST

OF

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BEST OF 2015 AWARDS

2015

LEXINGTON PARKING AUTHORITY

Food for Fines

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ommunity food drives are a common event during the winter holiday season, but the Lexington, Ky., Parking Authority (LPA) developed a food donation program with an uncommon twist.

Last November and December, LPA promoted its first “Food for Fines” canned food drive that invited citizens to pay for each of their parking meter fines, including past-due fines, with a donation of 10 cans of food. The campaign resulted in more than 6,200 cans of food that were donated to God’s Pantry Food Bank, providing more than 5,000 meals for hungry Fayette County families.

Food for Fines created a local and national media relations buzz.

The program garnered more than 30 media mentions, including coverage in The Washington Post, USA Today, foodworldnews.com, and live interviews on MSNBC. Marketing communications takeaway: Think outside the box to find ways to raise the visibility of your parking organization and serve your community.

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VANCOUVER’S EASYPARK

Retooling Brand Awareness

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he City of Vancouver’s EasyPark wanted to promote its brand and what it stands for: safe, convenient parking with first-class customer service across the entire company. The idea was that parking should be a retail, rather than institutional offering, with the result that parkers would choose EasyPark whenever a choice was available, increasing traffic to the company’s lots.

EasyPark planners asked employees in each department to brainstorm ideas to increase brand awareness. From those ideas, each department formulated an independent action plan and budget in coordination with other departments as needed. The result was a coordinated effort with specific rebranding initiatives from each EasyPark department. For example, IT changed the face of EasyPark on the web and in social media, updating banners, Facebook, Twitter, and Instagram to increase brand visibility and promote the holiday season. The newly branded EasyPark app allowed customers to find EasyPark lots. Customer Service created Customer Appreciation and Random Acts of Kindness days and introduced bright orange

LOOKING FOR INSPIRATION? The 16 winners of IPI’s second annual Parking Matters® Marketing & Communications Awards will get your creative juices flowing. You’ll find ideas you can adapt to your own organization that help advance the parking profession, educate audiences about the value of parking expertise, communicate about parking and transportation options and technologies, improve parking efficiencies, or otherwise communicate positive parking messages. All of these programs have one important factor in common: They worked!

Details about each of the programs, along with downloadable support materials, insights from those involved, outcomes, and lessons learned, can be found at parking.org in the awards section under the professional development tab.

uniforms and even umbrellas to highlight EasyPark’s customer focus. Operations rebranded the company vehicles and decorated parking lots for the holidays. Finally, Marketing developed a radio contest that promoted EasyPark’s mobile parking app.

Evaluation was a key part of the campaign and included tracking revenues and expenditures at specific parking lots and analysis of customer complaints. The results: revenue increased 10 percent above budget with an expenditure of less than 2.5 percent of increased revenue growth, for a return on investment of 400 percent. Customer complaints dropped, and compliments dramatically increased.

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Marketing communications takeaway: Involve employees in your marketing and communications programs. Engaging them in generating ideas helps create employee enthusiasm and buy-in for your programs. In addition, rebranding is most successful when it involves all company departments.

2015

PARKING AUTHORITY OF BALTIMORE CITY

ProjectSPACE

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or years, Baltimore allowed drivers with disability placards to park for free at metered spaces.

But in some areas, abuse of the policy led to most parked vehicles displaying disability placards or disability license plates. As a result, parking for people with and without disabilities was less available and people with disabilities were often the target of thieves who stole the placards. In July 2014, the Parking Authority of Baltimore City (PABC) launched ProjectSPACE to curb abuse of disability placards and license plates and increase available parking for people with and without disabilities. parking.org/tpp

Existing parking meters were retrofitted to meet current Americans with Disabilities Act (ADA) requirements, 10 percent of metered spaces were reserved for people with disabilities, and all drivers were required to pay to park. Working with the Mayor’s Commission on Disabilities, PABC and a local PR firm developed a comprehensive, research-based communications strategy. Research through focus groups, individual interviews, and data review helped inform branding and the ProjectSPACE tagline: “More space for all.” A website, brochure, postcards, ads, and event giveaways reinforced the new policy and key messages, combined with a robust media relations campaign consisting of a press conference, op-eds, letters to the editor, and story placements. Community outreach before the program launch and at community meetings and events informed target audiences about the policy change. Social media outreach included online videos, Facebook, Instagram, Twitter, and YouTube.

The result was a smooth transition to the new policy. Abuse of disability placards declined even before the program’s official launch. The number of available parking spots has increased, and theft of disability placards dropped from 23 per month from 2007 to 2013 to only one in the three months after program launch.

Marketing communications takeaway: Research is essential

when developing a comprehensive communications campaign. Lowcost focus groups and one-on-one interviews allow you to understand target audience’s opinions and attitudes about sensitive policy changes, which is essential to campaign development.

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

37

hen tunnel construction required removing hundreds of on-street parking spaces in two of Seattle’s most-visited historic neighborhoods, the Washington State Department of Transportation (WSDOT) faced a serious challenge: how to

Marketing communications takeaway: Collaboration beats going it alone. Here, engaging local businesses and other stakeholders affected by the construction helped leverage the program’s impact and the message about low-cost parking availability.

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Mobile App and Smart Marketing

maintain business vitality and attract visitors and customers to the affected area. The answer was a partnership with the City of Seattle Department of Transportation (SDOT) and businesses in the affected neighborhoods to create a program that enables drivers to find convenient, safe, and affordable parking in 2,000 off-street garage spaces at onstreet rates while promoting the garages through a mobile app and smart marketing.

The first step was to arrange partnership agreements for low-cost parking with six garages in the neighborhoods affected by the on-street space removal. Next, WSDOT engaged a local agency to develop a website and mobile app (DowntownSeattleParking.com) that lists low-rate garages, displays available spaces at those garages, and provides hours, parking rates, and driving directions. An advertising and public relations campaign, developed with input from SDOT and businesses affected by the construction, reinforced the message that “there’s still plenty of parking.” The result: Garage use increased in 2014 over 2013, and the mobile app was a hit, with median monthly site visits increasing from 3,500 in the first six months of 2013 to 23,000 during the last six months. Web traffic to DowntownSeattleParking.com increased, with close to 70 businesses linking to the site from their websites.

2015

WASHINGTON STATE DEPARTMENT OF TRANSPORTATION

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ADDITIONAL AWARD WINNERS VANCOUVER’S EASYPARK

The EasyPerks Benefit Card

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uilding customer loyalty is a smart strategy for any business.

But Vancouver’s EasyPark went further with a strategy that not only builds customer awareness and loyalty but also increases revenues for EasyPark, its customers, local businesses, and clients.

A first-of-its-kind value-added program for the Vancouver area, the EasyPerks Benefits Program offers monthly parking customers special savings through EasyPerks’ program partners, which include high-profile businesses, museums, art venues, restaurants, specialty retailers, car washes, and health and fitness organizations.

Monthly parkers who enroll in EasyPerks are given a distinctive orange and gray card and information about the program and partners. EasyPerks cards are issued to more than 7,000 monthly parkers each year, which translates into more than 16,100 potential customers (family members can use the cards). Partners offered discounts as much as 20 percent and $50 or two-for-one admissions.

Partners renew their offerings once a year. The program has exceeded expectations, with new monthly parkers eager to join the program and businesses calling to inquire about becoming partners.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

Marketing communications takeaway: Find ways to differentiate your parking services from those of your competitors by offering added value. Adding value to parking services with a partnership benefits program increases customer retention and loyalty, helps grow your customer base, and is a win-win for partners.

TEXAS A&M UNIVERSITY TRANSPORTATION SERVICES

Saving Lives, Time and Resources

Destination Aggieland

Multi-modal Transportation > Highway Transportation > Trucking > Railroad transportation > Public transit > Rural transportation > Rural transit > Freight and pipeline transportation > Airport planning and development > Airport maintenance > Bicycle and pedestrian > Ports and waterways >>> Transportation operations > Freight traffic > Commodities > Travel time > Travel demand > http://tti.tamu.edu > Traffic estimation > Traffic forecasting > Commuting > Carpools > Highway operations > Highway capacity > Freeway operations > Truck traffic > Railroad traffic > Traffic data > Measures of effectiveness > Traffic models > Traffic simulation > Variable message signs > Traffic actuated controllers > Traffic signals > Flashing traffic signals > Lane use control signals > Road markings > Rumble strips > Warrants (Traffic control devices) > Ground penetrating radar > Weigh in motion > Loop detectors > Video imaging detectors > Vehicle detectors > Information display systems > Advanced traveler information systems > Lettering > Sign sheeting > Messages (Communications) > Warning signals > Intelligent transportation systems > Advanced public transportation systems > Advanced traffic management systems > Advanced traveler information systems > > http://tti.tamu.edu > Intelligent transportation systems programs >>> Environment > Runoff > Scour > Air travel and airports> Environmental policy > Environmental impact analysis > > Breakaway supports > Posts > Sign supports > Underground structures > Embankments > Bridges > Bridge approaches > Bridge railings > Transportation corridors > Streambeds > Pipelines > Street lighting > Freeways > Highways > Arterial highways > Rural highways > Driveways > Two lane highways > Frontage roads > Highway corridors > Low volume roads > Highway curves > Barriers (Roads) 8 > Guardrails > Medians > Median barriers > Signalized intersections > Dilemma zone > Interchanges > http://tti.tamu.edu > Diamond interchanges > Ramps (Interchanges) > On ramps > High occupancy toll lanes > Managed lanes > Turning lanes > Pavements > Bituminous overlays > Base course (Pavements) > Roadside > Roadside structures > Mailboxes > > School buses > Crashworthiness > Light emitting diodes > Portable equipment > Construction equipment > Roadbuilding machinery > Performance >>> Materials > Clay soils > Concrete > Waste products > Fly ash > Recycled materials > Reinforcing bars > Bituminous binders > Hot mix paving mixtures > Shear strength > Load limits > Retroreflectivity > Temperature >>> Physical phenomena > Rutting > Infiltration > Cracking > Axle loads > Fluorescence >>> Disciplines > Aesthetics > Statistics > Transportation engineering >>> Mathematics > Simulation > Statistical analysis > Backcalculation > Mathematical prediction > http://tti.tamu.edu > Areas and regions > Slopes > Binational > Border regions > Small cities >>> Multi-modal Transportation > Highway Transportation > Trucking > Railroad transportation > Public transit > Data quality > Software > Computer program documentation > Data storage > Computer models > Internet > Research > Before and after studies > Case studies > Workshops > Guidelines > Manuals > Handbooks > Literature reviews > Specifications > Performance based specifications > Standards > Multi-modal Transportation > Highway Transportation > Trucking > Railroad transportation > http://tti.tamu.edu > Public transit > Rural transportation > Rural transit > Freight and pipeline transportation > Airport planning and development > Airport maintenance > Bicycle and pedestrian > Ports and waterways >>> Transportation operations > Freight traffic > Commodities > Travel time > Travel

As a result of input from its stakeholders, MPA created a virtual parking payment district using PayByPhone only. To address the diverse needs of the Wynwood audience, MPA developed a four-legged parking program that included affordable employee parking, a monthly payment component for business owners and tenants, loading zones, and spaces for the disabled.

Changes were made to accommodate a few pay-and-display devices, improve traffic flow on narrow streets, and offer limited-time parking on main arteries to increase turnover. The program was promoted in English and Spanish through social media, as well as print and broadcast media. In addition, MPA staff canvassed the BID door-to-door to discuss the new parking program. Due in part to MPA’s community engagement process and partnership with the trusted BID, the program garnered widespread community acceptance. tti.tamu.edu

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ameday traffic snarls can take the fun out of any university football game.

When Kyle Stadium capacity grew from 82,600 to 106,300 with accompanying parking and traffic pattern changes, Texas T A&M University Transportation Services planners knew they needed to provide information to fans from home and visiting teams before they set out for games. The answer was Destination Aggieland, a free app that uses near real-time and static tools to give football fans tips on vehicle and pedestrian routes, traffic patterns, parking, shuttles, disability services, and weather; airport and stadium information; dining options; and FAQs—basically everything fans need to make their travel to the game more predictable.

The app was a months-long collaborative project involving hundreds of hours of meetings with university departments (Transportation Services, IT, Environmental Health and Safety, and Marketing and Communications), city and county departments, police, the chamber of commerce, and the convention and visitors bureau. Key campaign messages encouraged fans to “download before you go,” “discover what’s different,” “learn your route,” and “arrive early/stay late.” The campaign resulted in more than 24,000 app downloads, along with new records for gameday ridership on complimentary transit shuttles, 6,200 prepaid parking reservations, and congestion levels similar to or better than previous years, despite the increased number of fans.

KYLE FIELD GAMEDAY TRANSPORTATION PLAN

exas A&M University has added 20,000 seats to Kyle Field for the 2014 football season. The addition will mean that 106,300 Kyle Field ticket holders will need to get in and out of Bryan/College Station on gamedays while having a good time in the process. The Kyle Field Gameday Transportation Plan provides pre- and post-game strategies for moving ticket holders and additional tailgaters to and from the Texas A&M campus. The goal of the plan is to efficiently manage the increase in traffic created by 28 percent larger crowds.

1. What is changing? How will that happen?

Transportation experts at the Texas A&M Transportation Institute worked with university and community leaders to develop an improved plan for the 2014 and 2015 football seasons. Improvements include traffic and bus routing changes, better signalization and contraflow lanes, safer pedestrian paths, shuttle bus routes, pre-paid parking, more efficient entry, and a smartphone app.

The plan will

• open contraflow lanes on Wellborn Road and Discovery Drive, reserving four lanes for outbound traffic; • improve signal time to address bottleneck points;

• create an improved walkway for fans walking from Kyle Field to West Campus after the game; • increase shuttle bus routes to travel to and from the game; and

• prepare visitors for the changes with the addition of a smartphone app.

Marketing communications takeaway: Parking apps are a powerful tool to inform customers about parking options and traffic patterns and can be enhanced with additional value-added information.

2. How can visitors plan ahead before traveling to campus for gameday?

Visitors can find the transportation plan by downloading the Destination Aggieland app before they travel to College Station. The app includes maps, traffic and parking information, shuttle bus routes, gameday events, and a robust guide to local dining and entertainment venues.

Travelers can plan their arrival and departure based on where they are parking and/or where they are going after the game. For example, fans going to Houston after the game should park on the south or west sides of campus; fans going to downtown Bryan afterwards should park on the north side. Maps and information are available at gameday.12thMan.com and on the Destination Aggieland app.

Marketing communications takeaway: Community engagement and flexibility are essential when you ask stakeholders to make a change. It’s important to listen to the community and adjust program elements to address concerns whenever possible.

S U RVE Y R E SULTS WYNWOOD BUSINESS IMPROVEMENT DISTRICT • PAY BY PHONE INITIATIVE

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Was it easy or not easy to learn how to use PayByPhone to pay for parking?

Very easy 27%

Moderately easy 25%

2

In the last 30 days, about how many times have you used the PayByPhone app to pay for parking in Wynwood?

Five to nine times 15%

Slightly easy 0%

MIAMI PARKING AUTHORITY

Extremely easy 40%

Not easy at all 8%

More than ten times 46%

Less than five times 10% Have not used 13%

Virtual Parking Payment District

H

ow do you get community buy-in when you plan to replace free parking with regulated parking to reduce gridlock? The Miami Parking Authority (MPA) faced this challenge in the Wynwood Business Improvement District (BID), which experienced quadrupled parking demand and snarled traffic as a result of a redevelopment boom. The answer was a careful, flexible planning process that engaged business owners, tenants, residents, employees, BID board, Wynwood Arts District Association, and elected officials in a campaign that forged partnerships with the community, gained community acceptance of the new parking program, and positioned the MPA in a positive light. parking.org/tpp

3

How well did the Miami Parking Authority staff help you resolve your issues or concerns during the implementation of the new parking program?

Very well 38%

Moderately well 5% Slightly well 4%

Extremely well 38%

Not well at all 6%

4

How professional was the Miami Parking Authority staff during the implementation of the new parking program?

Very professional 44% Moderately professional 10% Extremely professional 38%

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

Slightly professional 4%

Not professional 2%

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STANFORD UNIVERSITY PARKING AND TRANSPORTATION SERVICES

Creative Transportation Demand Management

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hen the construction of new teaching, research, arts, and medical facilities displaced hundreds of parking spots, Stanford University sought fresh, engaging ways to encourage drive-alone commuters to switch to alternative transportation.

The result was a creative program that featured contests and a special event, rewarded existing Stanford Commute Club members, and used marketing collateral to encourage other university faculty, staff, students, and hospital commuters to abandon their single-occupancy vehicles.

Stanford Commute Club members were invited to enter a contest in which they submitted photos that showed “why I commute the way I do.” Winning photos were featured in a Commute Club calendar, poster, banner, and on the website and winners received $50 gift cards of their choice. To heighten visibility of the calendar and encourage co-workers to consider alternative transportation, the calendar was mailed to Commute Club members’ work addresses so it would be displayed at work. In addition, to celebrate the Commute Club’s 10-year anniversary, Stanford hosted a Commute Club Photo and Cupcake event. Attendees were given cupcakes and featured in a group photo that was used in a poster, outreach mail, and banners. An event raffle was held with two prize drawings for $500 and a breakfast or lunch. The campaign led to increased Commute Club membership, from 8,300 in 2012 to 9,500 in 2014, as well as increased shuttle ridership. The drive-alone rate for university employees declined to 49 percent in 2014, from 52 percent in 2012.

Marketing communications takeaway: Contests and prizes engage target audiences and can be leveraged to create marketing collateral that reinforces your messaging.

PARK CEDAR RAPIDS

Amenity Services Program

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t’s every parker’s nightmare—a parked vehicle that won’t start. But if you park in a Park Cedar Rapids lot and encounter an unexpected dead battery, on-site staff will jumpstart your vehicle. This service is one of several offered through Park Cedar Rapids’ Amenity Services Program, through which onsite staff carry out basic services, such as tire fills, jumpstarts, and security escorts, at no additional cost to

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

parking patrons, 24 hours a day, seven days a week. In addition, the program offers free seasonal shuttles to help customers get from the parking facility to their destinations during cold Iowa winters. Park Cedar Rapids also partners with local businesses that have situations that require third-party intervention, such as lockouts, tire changes, and towing services.

The Amenity Services Program began in 2010 and has continued to improve and grow in popularity. Park Cedar Rapids and its shuttle transportation partner now offer customers the option to text the shuttle driver and receive an estimated arrival time at stop locations.

In 2014, Park Cedar Rapids answered more than 65 amenity calls, with jumpstarts being the most requested service. The Amenity Services Program is promoted through signage, business cards, and brochures, all designed in-house. Park Cedar Rapids also uses email marketing, a short video, and social media to engage and inform customers.

Marketing communications takeaway: Producing promotional materials in-house saves money, while social media through Facebook, Twitter, and other platforms engages customers and helps keep them informed on a regular basis.

CALGARY PARKING AUTHORITY

Child Safety Awareness

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t’s a potentially fatal combination: children left unattended in parked cars on hot days. Recognizing the risk, the Calgary Parking Authority launched its Child Safety Awareness Campaign in June 2014, reminding Calgarians to never leave a child unattended in a parked vehicle during the summer months. The inspiration for the campaign was IPI’s similar campaign, “Preventing heatstroke deaths in parked cars” on parking.org/safety.

To obtain additional support for the campaign, the parking authority approached the Calgary Police Service, Calgary Fire Department, and Emergency Medical Services, all of which agreed to be involved. The campaign targeted city drivers, including the thousands of visitors to the Calgary Stampede. Using radio spots during morning, midday, and evening drive times for two weeks in August, social media (Facebook and Twitter), a campaign web page, and yellow and red posters and signage, the campaign reminded drivers: “NEVER leave a child in a parked car. Not even for a minute.” The campaign resulted in retweets from members of the public, businesses, government officials, and other stakeholders, as well as chatter in the community.

It also set the stage for future collaboration with first responders.

Marketing communications takeaway: There’s no need to reinvent the wheel. The Calgary Parking Authority based its campaign on IPI’s Parking Safety Matters initiative to prevent heatstroke deaths in parked cars but made it its own with great graphics and a local focus.

of transportation modes, from least to most expensive with equal emphasis on each mode. All materials were designed to facilitate quick scanning with concise language and pleasing visuals.

GRANT OLIVER CORPORATION

The Oliver Family

Marketing communications takeaway: Collateral materials with attractive visuals and concise language are more likely to engage audiences and keep their attention. You don’t want to make reading your materials a chore!

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hen the Grant Oliver Corporation, parking manager for the Pittsburgh International Airport, wanted to raise awareness about its new online parking reservation system, it decided on a light-hearted approach with a human face. The corporation’s ad agency created the Oliver Family, an animated mom, dad, and two kids who were designed to appeal to traveling families, college students, and the traveling public. (Future Oliver campaigns will target business travelers.) During the eight-week campaign, the Oliver family appeared in TV, radio, print, and web ads; on a mobile app; in a social media contest; and on a digital billboard. Planners conducted research to locate the best placements for maximum exposure to the target audiences. Their messaging stressed that onsite airport parking is more convenient and economical in most cases than using off-site parking vendors.

The campaign resulted in a doubling of web traffic to ­PghFrequentFlyer.com, and contest posts on Facebook reached more than 54,000 people, with page likes increasing by 3 percent.

The contest received more than 500 entries.

Marketing communications takeaway: A light-hearted approach can help engage target audiences, especially if it has a human face.

OREGON HEALTH AND SCIENCE UNIVERSITY TRANSPORTATION AND PARKING

Communications Overhaul

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ow can you best present the full range of transportation options to a large number of employees, especially when you are located in a city with a cap on parking, six bus lines, CarShare, an aerial commuter tram, a university shuttle, and a robust bike program?

The answer for Oregon Health and Science University (OSHU) was a communications overhaul that highlighted the options and encouraged alternative transportation to more than 14,000 employees, new hires, and visitors.

Because most customers go to the web to learn about transportation options, OHSU built an entirely new, easy-to-navigate website that featured accurate information about all campus transportation products and resources. A key element was the addition of short, easy-to-remember URL sub-sites for each transportation mode (e.g., ohsu.edu/bike). In addition, OHSU designed and launched a new employee onboarding outreach program that included transportation presentations with simple, attractive visuals and an information booth. Finally, print materials presented the full range parking.org/tpp

Transportation

UCLA EVENTS AND TRANSPORTATION

Commuter Services a la Mode

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ocated in the most traffic-congested city in the United States, the University of California, Los Angeles (UCLA) has long sought to be part of the solution by offering sustainable transportation programs, commuter options, and parking services. But its marketing was largely ad hoc with no cohesive branding or messaging. When the Bruin Commuter Club (BCC) was launched in 2012, UCLA’s five primary alternative transportation modes (carpool, vanpool, public transit, bicycling, and walking) were brought under one umbrella.

BCC’s website portal provides access to products, services, information, and special benefits to UCLA students, faculty, and staff who use alternative transportation.

Following the launch of the BCC, the time was right to repurpose and rebrand UCLA Transportation’s Be a Green Commuter blog and information portal. The rebranding effort used compelling photography and mode-specific titles to give each of the five alternative transportation options a UCLA and California feel along with a unified look and brand message. For example, the vanpool photo shows the camaraderie of vanpooling and asks, “Ever have a baby shower in a van?” In the 13 months since the launch of the new Be a Green Commuter blog, the total number of site visitors and page views has more than doubled to 21,999 and 47,528, respectively. Planners believe UCLA is positioned as a more accessible, sustainable, and progressive campus.

Marketing communications takeaway: When using photos or other images, be sure they will resonate with your audience, reflecting their age, gender, ethnicity, and other characteristics.

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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SEATTLE DEPARTMENT OF TRANSPORTATION

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A Game Approach

eattle’s Department of Transportation (SDOT) uses a performance-based parking pricing program to manage its 11,500 on-street parking and balance supply with demand. But in 2014, when SDOT lowered rates in five areas, raised rates in eight areas, implemented seasonal rates in one area, and extended paid hours into the evening in five areas, it was clearly time for an educational campaign that would inform Seattle drivers about the new parking rates and how the demand-based policy offers more reliable, convenient parking.

The campaign played on Seattle residents’ desire to be smart, savvy urban dwellers, aware of changes and strategies for parking. The message: “Play like a parking pro: Know the rules.

Win the game. Parking is a game people can win!” The campaign relied on temporary signs at pay stations posted several weeks in advance of the rate changes, as well as temporary orange flags that drew attention to newly extended weekend paid parking.

Radio and print ads, as well as neighborhood-specific postcards, were produced and distributed. In addition, the SDOT planners placed ads in neighborhood-specific blogs and newsletters and developed a YouTube video that was shown at local movie theaters and online.

The campaign was well-received by key officials and anecdotally by the public. Complaints have also been reduced, and SDOT believes there is more parking available in crowded areas.

Marketing communications takeaway: Make it fun! Seattle’s approach to educating drivers about a complex parking rate system emphasized that finding a spot with a lower rate is a game people can win.

CITY OF DALLAS POLICE DEPARTMENT

One Meter at a Time

Entries for the 2016 Parking Matters® awards open September 2015.

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ven parking meters can serve as a support for public art, transforming the visual character of the streetscape. That’s what happened in Dallas when the Office of Cultural Affairs (OCA) and Dallas Police Department (DPD) partnered to implement a pilot program of temporary public meter art. Believing that public art can be inspirational and transformative, OCA, with funding from DPD, commissioned six local artists to perform “cre-

INTERNATIONAL PARKING INSTITUTE | JULY 2015

ative interventions” on existing parking meters in three areas of the city. Each artist was given at least 20 contiguous meters in a designated geographic area and paid $50 per meter. The result was eye-catching, fanciful and colorful painted meters with removable graphics, as well as some wrapping projects that had a sculptural appearance.

The project created new audiences for the artists and their work, as well as for DPD and its public parking improvements.

Marketing communications takeaway: Public art and parking can work well together, both in parking facilities and on the street. Adding public art puts a friendly face on parking facilities and engages the public with parking operations.

WINNIPEG PARKING AUTHORITY

ParkSmart

I

llegally parked vehicles often obstruct or delay police, fire trucks, ambulances, and other first responders.

Instead of using an enforcement approach to address this public safety issue and improve compliance, the Winnipeg Parking Authority (WPA) decided to educate first with a program built around communication, education, and safety. The WPA partnered with the Winnipeg Fire Paramedic Service and Winnipeg Police Service to launch its ParkSmart program.

WPA compliance officers visited schools and events to raise awareness of the safety hazards caused by ignoring posted parking regulations. Instead of issuing citations, they distributed ParkSmart brochures or warning tickets.

For example, at the many well-attended community yard sales in Winnipeg, officers distributed more than 3,000 brochures and issued 400+ warning tickets, compared with 800 warning tickets in 2010. At schools, WPA established a School Zone Safety strategy. Officers monitored student drop-offs and pick-ups, issuing brochures and warnings to help make people aware of the dangers of parking illegally.

WPA has created additional brochures for snow routes, disabled permits, event information, and vehicles parked too far from the curb.

Marketing communications takeaway: Including the logos of partner organizations in collateral materials adds credibility and helps improve the images of all partners.

Learn more

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SERVICE | RELIABILITY | INNOVATION | FLEXIBILITY Visit us at the IPI Show Booth #951

on’t Forget 44

INTERNATIONAL PARKING INSTITUTE | JULY 2015

ISTOCK

A

s we hit the middle of the year and temperatures start climbing, we have vacations and cookouts and summer fun on our minds. Along with the summer fun comes the summer heat, and with the summer heat come stories of children and pets being left in hot cars.

I wonder, what are people thinking? Have you ever sat in a sauna at the gym or been in a car with no air conditioning, or even just been outside when it’s 90-plus degrees and there is no breeze? As a parent, I confess I have left my kids in the car to run into the gas station or even the grocery store, but they were big enough to open the door on their own if necessary—I’m talking 12 or 13 years old, not two or three.

As summer heats up, parking professionals can help educate about preventing deaths of children left in parked cars.

By Stasha Echols

the Kids Kids in Cars

Planning Ahead

Sadly, tragedies with children in cars will happen across our entire nation without discrimination or preference to demographics. Even sadder is that we expect to hear the horror stories of parents leaving their children in cars to go into work or a casino or a liquor store or even to run into the grocery store for diapers and milk. You would think light bulbs would go off in people’s heads: “Oh, I should get the baby or open the door for Fido because he has paws and can’t open the door himself.” You would think if you put the baby in the car, you’d remember to get the baby out. But on a regular basis all summer long, we will hear the stories of those who didn’t.

Good Samaritans have been praised for coming to the aid of some of these babies, probably saving their lives. We can certainly do our part in the parking industry as we go about our daily routines: ●● Be extra aware of your surroundings and who or what may be in a parked vehicle. ●● Listen for crying. ●● Look for children or pets left unattended or anything that may seem out of place. ●● Educate your maintenance, security personnel, attendants, and other employees in the facility about the seriousness of children left in vehicles. Train them to

parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

45

Parking Fights Hot Car Deaths

IPI

launched its Parking Safety Matters initiative last summer to help the industry combat the more than 40 deaths that happen each year when children are left in hot cars. Along with public service ads and a fact sheet, the association offers several tips industry members can pass on to drivers in their communities: ■ Never leave your child in a parked car. Not even for a

minute.

■ Never leave your car without checking the backseat. Put

your wallet or phone in back as a reminder.

■ Coordinate with daycare providers and nursery schools

to call immediately if your child does not show up as scheduled.

■ Call 911 if you see a child alone in a car. Every minute

counts.

■ If your child is missing, check the pool, car, and trunk of car

immediately.

■ When it’s hot outside, the temperature inside a parked car

can rise to fatal heatstroke levels within minutes, even if the windows are partially open.

STASHA ECHOLS is an administrative assistant with Lanier Parking Solutions.

She can be reached at sechols@ lanierparking.com or 404.879.7695.

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look a little closer at cars as they walk the deck or to look for signs, such as windows left partially down. ●● Call out with a smile to those entering your lot or garage with a little one in the backseat: “What a beautiful baby.

Have a great day!” Offer a gentle reminder.

What would you do if you came across a crying baby locked in a car? Would you call the police, try to break the window, or just say, “It’s none of my business” and walk away? Put together a plan of action with your staff in case a situation does arise so everyone knows what to do and how to react to get a distressed child out of a locked vehicle and call for medical attention.

We also need to remember our own families as the weather heats up. I know we are consumed by work, bills, traffic, and whatever else life throws at us, and I can certainly understand how a change in routine can throw us off-kilter. I can’t imagine going through what these families have gone through. Losing a child is unthinkable to me, but to lose a child because you had too much on your mind? I can’t imagine. Yet, tragically,

INTERNATIONAL PARKING INSTITUTE | JULY 2015

it happens. Even to good parents.

There have been days I have driven home on autopilot and can’t remember making any turns, yet there I am, safe and sound in my driveway. Other times I have walked into a room just to say out loud, “What did I come in here for?” I know the human brain is a complicated and tricky thing, and sometimes we cannot control all of our thoughts and memories.

That being true, plan for it. When we buckle a child into the car, let’s remember to leave a sweater, coat, lunch, or laptop bag—something—in the backseat so we’re forced to open the back door and look inside. We might also set our phone alarms to ring a few minutes after we’re scheduled to arrive at work to trigger us to check the car.

We all have many things competing for our attention. But as parking professionals, we have a unique opportunity to help parents avoid these tragedies. We can save lives.

Once we put the car in park, let’s not forget the kids.

SHUTTERSTOCK/ TOMASZ WRZESIEN

IPI wants parents, daycare providers, and the general public to be aware of the dangers and understand that even loving, attentive parents are capable of forgetting a child in the back seat. This tragedy can happen to anyone. For more information or to download materials, visit parking.org/safety.

5 ways you can save a child from dying in a hot parked car this summer.

Never leave your car without checking the back seat. Put your wallet or phone in back as a reminder.

Never leave your child in a parked car.

Never. Not even for a minute.

If your child is missing, check the pool, car, and trunk of car immediately.

Call 911 if you see a child alone in a car. Every minute counts.

Arrange for your childcare provider to call if your child doesnâ&#x20AC;&#x2122;t arrive on time.

When itâ&#x20AC;&#x2122;s hot outside, the temperature inside a parked car can rise to fatal heatstroke levels within minutes, even if the windows are partially open.

Learn more at parking.org/safety

SAFETY

STATE & REGIONAL SPOTLIGHT PARKING ASSOCIATION OF THE VIRGINIAS

BUSY IN VIRGINIA

By Josh Cantor, CAPP

T

he Parking Association of the Virginias (PAV), which is open to parking professionals in Virginia and West Virginia, has continued to grow and develop during the past year. Last November, PAVâ&#x20AC;&#x2122;s annual conference and tradeshow was held at the scenic Wintergreen Resort, with about 110 people in attendance. The conference enjoyed the support of many sponsors, including Vanasse Hangen Brustlin (VHB), Donleys, Parkeon, Kimley-Horn and Associates, Republic Parking, SP+, Entry Guard Systems, Parkmobile USA, and POM. The conference started Wednesday night with an opening reception just outside the ski lifts after some attendees enjoyed one of the last few days of the year warm enough to play golf. By the end of the conference, it was cold enough to make snow. Thatâ&#x20AC;&#x2122;s Virginia in November!

Thursday morning, the education sessions began with Megan Leinart from Timothy Haahs & Associates, Inc., presenting about parking and sustainability. She

48

INTERNATIONAL PARKING INSTITUTE | JULY 2015

showed case studies and reviewed systems and opportunities that the parking industry has to be sustainable.

Next, our sold-out exhibit hall opened with 26 vendors displaying a wide array of parking-related products to the growing membership.

At lunch, an International Parking Institute (IPI) staff representative delivered the State of the IPI to bring the PAV up to speed with all the offerings and activities of IPI. After lunch, in an effort to get people to meet

everyone, PAV offered “speed networking.” Following that, Tony Myhra from Cryotech Deicing Technology went over deicing and anti-icing for winter storms, a topic that more than came in handy throughout Virginia and elsewhere all winter long. Later in the afternoon, after presentations from platinum and gold sponsors Donley’s Inc., and VHB, PAV was given an overview of the new Green Garage Certification process by Trevyr Meade with the Green Parking Council.

The next morning, multiple facets of parking were back on display with a comprehensive discussion about resort-area parking strategies, using Virginia Beach as a case study. Presenting about the challenges of resort parking were Rob Fries from the City of Virginia Beach, and Carl Tewskbury, Kyle Williams, and Adam Cochran from Kimley-Horn & Associates, Inc. The PAV conference closed with a presentation by Kelsey Owens of Passport Parking about worlds colliding in the parking industry with the rapid advances in technology, nicely bringing together many of the topics discussed and products on display during the previous two days.

Spring Workshop/Annual Meeting 2015 This past May, PAV held its Spring Workshop at Virginia Commonwealth University in downtown Richmond.

Instead of presentations and a tour, PAV chose to offer in-person training and attract many frontline employees.

PAV brought in Cindy Campbell, IPI’s senior training and development specialist, to offer training on customer service and conflict resolution. With 87 people in training, many first-time attendees, the day was a rousing success.

Board of Directors Election PAV Board of Directors election is held in the spring. The board is comprised of 10 members: seven institutional and three corporate. Each member serves a two-year term.

As of May 2015, the Board of Directors is: ●● Frank Kollmansparger, EntryGuard Systems. ●● Michael Frizzell, Old Dominion University. ●● Rob Fries, Virginia Beach. ●● Rebecca White, CAPP, University of Virginia. ●● Josh Cantor, George Mason University. ●● Johnnie Hogue, SP+. ●● Drew Holtzman, Donley’s, Inc. ●● Lynne Lancaster, CAPP, City of Richmond. parking.org/tpp

Rob Maroney, CAPP, Virginia Commonwealth University. ●● Deborah Shipe, J. Sargeant Reynolds Community College.

The 2014–2015 Executive Board is: ●● President: Josh Cantor, CAPP. ●● Vice President: Rob Maroney. ●● Treasurer: Rebecca White, CAPP. ●● Secretary: Michael Frizzell. ●●

Future Events Mark your calendars for PAV’s Fall 2015 Conference & Tradeshow, which will be held Nov. 9–11 in Virginia Beach, and the Spring Workshop planned for April 29, 2016, in Fredericksburg, Va. Check pavonline.org for information on submitting proposals to present and to register as an attendee or vendor.

Membership The PAV membership has grown during the past few years, as evidenced by attendance at conferences and meetings. The annual membership has been kept at very reasonable rates: $50 for institutional members and $100 for corporate members. Besides the great networking opportunities, education sessions (including access to IPI’s online training), members and their children or spouses are eligible for a $1,000 scholarship PAV awards annually to use at a post-secondary institution.

We encourage parking and transportation professionals in Virginia and West Virginia to join PAV, get involved, and help grow and promote the parking industry in our area.

For more information, you can contact PAV at pav@ pavonline.org or by visiting pavonline.org. You can also join the PAV group on LinkedIn to connect with fellow members and parking professionals.

JOSH CANTOR, CAPP is director of parking and transportation at George Mason University and president of the Parking Association of the Virginias. He can be reached at jcantor1@gmu.edu.

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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IPI IN ACTION APO

STANDARDS OF EXCELLENCE IN PARKING

By Rachel Yoka, LEED, AP BD+C, CAPP

I

PI has taken a major step forward in our mission to advance the parking profession.

With the upcoming launch of the IPI Accredited Parking Organization (APO) program at the 2015 IPI Conference & Expo, as a profession we add a powerful new tool to our toolbox. APO provides not only a benchmark for our industry but also a meaningful, achievable model based on best practices for parking organizations.

The Standards

[

This new industry accreditation recognizes organizations with demonstrated excellence in the field. These organizations have achieved rigorous and comprehensive standards for excellence for best practices in responsible parking management and operations, customer service, professional development, safety, security, and other areas. Here are some essential highlights and features of the program: ●● APO is intended to be both a visionary, guiding standard as well as a day-to-day performance standard that is achievable by all industry organizations. ●● APO reflects the quality by which a parking management organization conducts its business and maintains its facilities and services, providing assurance to the public that the parking program meets national and internationally endorsed standards for professionalism, accountability, creativity, responsibility, and performance. ●● It provides a formal process for ongoing evaluation and improvement of program outcomes and demonstrates that desired outcomes consistently and predictably arise from implementation of industry best practices. ●● The process of becoming an APO engages managers and staff in research and strong progress toward learning and adopting industry best practices, as well as continuous improvement of internal efficiency and profitability.

IPI has developed two primary resources to guide an organization toward accreditation: a full manual detailing the intent, process, and logic of the program and a working matrix that all organizations can use to measure and improve their operations.

The accreditation standard is divided into 14 sections addressing all aspects of the parking management organization: Governance and Organization; Planning and Monitoring; Financial Budgeting and Management Process; Customer Service; Personnel Education

ORGANIZATION

S

][

FA C IL IT IE S

and Development; Access and Revenue Control; Asset m ation Progra CAPP Certific Maintenance; Regulations, Enforcement, Adjudication, HANDBOOK CANDIDATE and Collections; Safety, Security, and Risk Management; Environmental Sustainability; Marketing and Communications; Data Security; Third-Party Contractors and Service-Level Agreements; and Transportation Alternatives. It also includes a field checklist to facilitate review and physical inspections.

Organizations that pursue accreditation will engage a third-party reviewer, who will perform a site visit to verify documentation and visit the facilities and operations. The accredited APO organization will hold the designation for a three-year period, during which each organization will be able to utilize and promote its ongoing efforts and commitment to quality operations, management, and more.

The APO program complements and builds upon the foundation of two milestone programs that also recognize the best in our business: the CAPP program and the Green Parking Council’s Certified Green Garage Standard (the GPC is a subsidiary of IPI). The CAPP designation shows that the credentialed parking professional has demonstrated an established level of competence specific to the field. The Certified Green Garage Standard recognizes facilities that meet or exceed sustainability standards in the areas of management, programs, structure design and technology, and innovation. Both of these programs are integrated in the APO standard, reinforcing best practices and critical competencies in the industry.

Each of these standards of excellence serves dual purposes—to recognize individuals, operations, and facilities within the industry and to showcase the significance and achievement of the parking profession to those outside the industry as well. Parking Matters®, and these programs offer essential benchmarking that define our profession and our progress. IPI will recognize the inaugural class of APO during the General Session at the 2015 IPI Conference & Expo in Las Vegas. Don’t miss this opportunity to participate and celebrate with your colleagues. the Prese nted by on Board CAPP Certi ficati ute Parki ng Instit

ation al of the Intern

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a, VA 22314 Suite 350, Alexandri 1330 Braddock Place, | 703.566.2267 Fax 571.699.3011 Phone pp | www.parking.org/ca capp@parking.org

PROFESSIONAL

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Too. d e it d e r c c A e m Can Beco s n io t a iz n us standards to a ro g o r g ri O t e g e m in t k a r th a Now P organizations te to enable parking izations demonstra

new program d Parking Organ ite d re c c t, A ).

O IPI is launching a P (A ional developmen ss rganizations O fe g ro p in , rk e a ic P rv d se ite r d ome w to become Accre d operations, cust n a t n e m teria and learn ho e ri g c a n w a e m vi g re in to rk a s e p idelin excellence in Accreditation Gu e th d a lo n w o D . ty safety, and securi .org/APO. apply at parking

RACHEL YOKA, LEED AP BD+C, CAPP, is IPI’s vice president of program development.

She can be reached at yoka@parking.org or 540.699.3011.

50

INTERNATIONAL PARKING INSTITUTE | JULY 2015

Parking has become serious business. Bloomberg BusinessWeek ing the future of parking. CNN

Innovative sustainable parking – in pictures. The Guardian

Parking Save Paradise? Huffington Post Building

Mobile apps are transformCan

The Greening of the Parking Industry Journal of Green

Government Officials Need to Get Up to Speed on Parking. Government Technology

More urban garages make parking blend into walkable environments. Altantic CityLab Parking is a cornerstone of smart cities. FutureStructure role in helping communities meet sustainability goals. BOMA

Smart

Parking professionals play an integral Thanks to new technologies that

enable revolutionary strategies to be implemented, parking is becoming a revenue-booster for cities of all sizes, and in all kinds of locationAmerican City and County

The parking industry tries to

make your life easier… helping drivers get in and out of spaces as conveniently as possible. NPR Technology is going to transform how motorists hunt down available parking in crowded cities, ending the need to circle endlessly for a space … such systems not only make urban parking easier, but they are better for the

environment. When driers no

longer have to circle for a

parking spot, their cars create

less pollution. USA Today...

The artistry of some interest

in parking aesthetics gener-

ally. Planning The country is

undergoing a parking revolu-

tion as the industry embraces

new technologies that make

it easier for people to find and

pay for parking Building Design + Construction

The (parking) industry is beginning to embrace

parking as a new way to enhance (or, at least, ease) the travel experience. Airport

Tapping the

expertise of experienced parking professionals at the earliest stages of planning anyproject can make all the difference.

Mass Transit

Impressions of a healthcare facility often begin in the

garage or parking lot. Healthcare Facilities Today Along with technological improvements, the parking industry has been revolutionized by a heightened environmental awareness, with parking professionals assuming active roles in fostering sustainability. Government Buyer

Among the

industries that have made dramatic shifts toward sustainability is that of parking and transportation. Business Officer

Tap parking expertise earlier in the urban planning process to avoid later

issues with economic development, transportation flow, congestion and design. EDC

5 years

used to be about parking cars, now it’s a service industry. New York Times reality. College Services

Garages

Green parking is

Parking is becoming more

environmentally-friendly. MoneyRadio

and Going Strong.

Parking Matters® is IPI’s industry-wide program to advance the parking profession.

Through numerous initiatives, including an ongoing media relations campaign, we communicate to relevant target audiences the value of parking expertise. Parking Matters to smart transportation, economic development, sustainable progress, architectural design, and quality of life. parking.org/ParkingMatters

COMMUNITY DIGEST

Thanks to all who ran for Board positions and continue to be involved with IPI. And congratulations to our new Board members!

52

IPI MEMBERS ELECT BOARD OF DIRECTORS IPI members recently voted for members of the association’s Board of Directors. To be installed in early July, the new board consists of:

CHAIR

PAST CHAIR

Kim Jackson, CAPP Director, Parking & Transportation Services Princeton University

Liliana Rambo, CAPP Director of Parking Houston Airport Systems

Bridgette Brady, CAPP Director of Transportation Services Cornell University

Wanda Brown Assistant Manager, Parking & Transportation Services, Univ. of Calif., Davis Medical Center

Allen Corry, CAPP DFW International Airport Operations Department

Rick Decker, CAPP Assistant Manager, Parking Operations Minneapolis/St. Paul International Airport

Laurens Eckelboom Executive VP, Business Development Parkmobile USA, Inc.

Irena Goloschokin Executive Vice President, Strategy & Products T2 Systems, Inc.

Michael Klein, CAPP Executive Director Albany Parking Authority

Dan Kupferman, CAPP Director of Car Park Management Systems Walker Parking Consultants

Gary A. Means, CAPP Executive Director Lexington & Fayette County Parking Authority

David G. Onorato, CAPP Executive Director Pittsburgh Parking Authority

John Schmid Chief Executive Officer Propark America

Brian D. Shaw, CAPP Director of Parking & Transportation Services Stanford University

Roamy R. Valera, CAPP Senior Vice President, Municipal & Institutional Services SP + Corporation

INTERNATIONAL REPRESENTATIVE

IPI PROFESSIONAL STAFF

André Piccoli President SafePark—Brazil

Shawn D. Conrad, CAE Executive Director International Parking Institute

INTERNATIONAL PARKING INSTITUTE | JULY 2015

TEXT2PARK FEATURE INTEGRATED INTO SOFTWARE Tomahawk Technologies, Inc. annouced Text2ParkMe, a new cuttingedge addition that allows users to pay for parking with their mobile phones without the use of apps. Integrated into the Operations Commander (OPS-COM) parking and security management software solution and acclimatizing to today’s increasing demand for mobile accessibility, OPSCOM now features a mobile parking function, using smartphone technology like never before.

In addition to advanced mobile capabilities, the OPS-COM software also features Android handheld devices for citation issuance, with voice and touch-entry options, along with GPS tracking for identifying violation hot spots for better

enforcement. The mobile incident component allows members of the public to report incidents directly to dispatch personnel with a standard SMS message, increasing collaborative efforts across the board.

Text2ParkMe users enter a parking space number into their phones and press send, allowing a standard SMS message to instantly pay for vehicle parking. Text2ParkMe eliminates tedious paperwork, special app downloads, and correct change confusion through the use of innovative technology.

James Bell, senior account manager of the OPS-COM solution, says, “The world is turning mobile, and the need to offer these options for parking management is rapidly growing. We are proud to develop and introduce the first-ever mobile parking feature that is built into our parking and security software solution for universities, colleges, and public facilities. Text2ParkMe meets the demand by offering a simple mobile option for temporary parking features for all kinds of parking departments.”

Carleton University in Ottawa, Ontario, Canada, was the first pioneer

Gas Detection Ventilation and Control

Building owners and facility managers want to provide safe and effective parking garages while minimizing the energy costs associated with HVAC. Macurco Gas Detection helps engineers, integrators and installers to provide suitable gas detection and control systems for enclosed parking garages.

Detection products for Carbon Monoxide (CO), Nitrogen Dioxide (NO2), Natural Gas, Propane and other Toxic & Combustible Gases

to upgrade its existing OPS-COM suite with Text2ParkMe. Now, a simple text message is just another alternative solution for past temporary parking payment issues on campus.

parking.org/tpp

Made in the USA

Manufactured by Aerionics, Inc. Phone: 1-877-367-7891 Email: info@aerionicsinc.com Website: www.macurco.com JULY 2015 | INTERNATIONAL PARKING INSTITUTE

53

COMMUNITY DIGEST

CARL WALKER, INC. WRAPS UP DESIGN OF MONTGOMERY COLLEGE PARKING STRUCTURE Carl Walker, Inc., is currently wrapping up the design of a 918-space parking structure at Montgomery College’s Rockville, Md., campus.

Carl Walker, Inc. is leading the design team and serving as parking consultant and structural engineer. Other design team members include ATM Engineering, Cho Benn Holback Architects, Core Studio Design, ECS Limited, and RMF Engineering.

The new parking structure will help develop a new campus presence on the north end of campus, highlighted with an attractive architectural facade. The parking structure is estimated to be completed by 2016. The Rockville campus will remain open to students, faculty, and staff throughout construction.

RENDERING COURTESY OF CARL WALKER INC., AND CHO BENN HOLBACK + ASSOCIATES, ARCHITECTS

PARKING NOTIFICATION SYSTEM Guide Drivers to Available Parking with Dynamic Messaging that Change as Availability Changes

• Guide drivers to available parking spots with VMS messages that change dynamically with availability using cloud-based data from parking tracking systems.

• Or get them to the available spots with LED indicator bollards that display availability with a simple red or green indicator.

Manage every component of your parking program with our secure, web-based ecosystem, the All Traffic Solutions TraffiCloudTM.

866-366-6602 | alltrafficsolutions.com

54

INTERNATIONAL PARKING INSTITUTE | JULY 2015

DESMAN Unveils New Brand Identity DESMAN Associates, a leading parking specialist providing architecture, structural, and restoration engineering; planning; and transportation and green parking consulting announced its national rebranding campaign, featuring a name change to DESMAN (dropping the Associates), redesigned logo, and brand identity.

DESMAN was founded in 1973 as Design Management and driven to build better communities by finding a balance of efficiency, aesthetics, durability, and value for a variety of parking and transportation projects. Those values still guide the company today.

“This is a very exciting time for us at DESMAN,” says President Stephen Rebora. “We are thrilled to celebrate our 42nd year in business

with a rebranding campaign that allows us to re-introduce DESMAN and tell the story behind the name.”

The company transitioned to the new name and look immediately; there are no changes to its organizational structure. a

j j j j j

Guard Booths Bollards Access Controls Traffic Spikes Security Fencing

Creating a safer environment begins by securing the perimeter.

a

AMERISTARBOOTHS.COM

parking.org/tpp

| 855.526.6847

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

55

COMMUNITY DIGEST

SMC Software Integrates with Klever Logic SMC Software announced its cloudbased Central Reservations System is now seamlessly integrated into the Klever Logic cloud-based platform that powers its parking services Flash Valet, FlashPARCS, and FlashMobile. Similar to SMC, Klever Logic is contributing to advancing technology efforts in parking industry.

This is SMC Software’s fourth PARCS integration in less than a year.

With this addition, mutual parking operators are able to enjoy access to a true end-to-end solution. This software integration allows consumers to process online reservations in real time. This new integration benefits customers by ensuring that

their parking experience is easier and faster by reducing the checkin-and-out process.

Mike Harley, president of SMC Software, says, “We are thrilled to be an integrated partner with Klever Logic to help our parking clients optimize productivity, reduce operational costs, and enhance the customer experience.”

“Partnering up with SMC Software is yet another way we are staying true to our mission of creating parking technology for the connected world,” says Klever Logic CEO and Co-Founder Juan Rodriguez. “By integrating SMC e-parking reservation software across our suite of parking services, we are ensuring customers have a superior parking experience.”

CARLO GAVAZZI Innovative Parking Guidance Systems Automation Components

Single Space t Count by Level t Zone Counting

CARLO GAVAZZI Automation Components

CARLO GAVAZZI’s innovative parking technology is built upon our extremely flexible and durable Dupline® Fieldbus. This system has been successfully deployed in over 180,000 tough applications, in industries such Aasuoff-shore quarries, t o m a toil i odrilling, n C o rock mpo n e n t sand even to control the elevators on NASA launch pads.

CARLO GAVAZZI USA Tel: 847.465.6100 Fax: 800.222.2659 Canada Tel: 888.575.2275 Fax: 905.542.2248 brings two of its core competencies together, sensors and fieldbus, to Mexico Tel and Fax: 55.5373.7042 provide the most robust system available today to withstand the harsh www.GavazziOnline.com • Info@CarloGavazzi.com environments of parking garages. twitter.com/CarloGavazziNA facebook.com/CarloGavazziNA

CARLO GAVAZZI

We offer ‘single-space’, ‘count-by-level’, and ‘zone counting’ solutions. Furthermore, CARLO GAVAZZI makes the only parking guidance system that can be used for lighting and ventilation control over the same parking bus, which is easily integrated via BACnet for inclusion into larger building management systems with an enterprise wide strategy.

Please contact us today, we would love to discuss your parking facility application and propose one of our various solutions!

Visit our website for downloadable data sheets, GavazziOnline.com/Parking • 847.465.6100 • Info@CarloGavazzi.com brochures and pricing: www.GavazziOnline.com

56

INTERNATIONAL PARKING INSTITUTE | JULY 2015

SKIDATA, INC. ACQUIRES HARSTAD CONTROLS SKIDATA, Inc., a wholly owned subsidiary of SKIDATA AG, recently acquired Minneapolis-area distributor Harstad Controls.

Harstad Controls has served the Minneapolis region since 1948 in parking revenue control, vehicle access, building access control, security systems, and cloud-based services. SKIDATA, Inc. will honor current customer sales and service agreements held by Harstad Controls and looks forward to welcoming Harstad employees to the SKIDATA team.

Dan Stublaski of Harstad Controls, says, “Harstad Controls is very excited about the next stage in our evolution and the markets we serve. Our collaboration with SKIDATA is one of the factors in allowing us to serve our customers’ needs, and this will only strengthen both organizations with the perpetual goal of making our customers successful.”

parking.org/tpp

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

57

CALENDAR OF EVENTS

Highlighted are IPI and IPI Allied State and Regional Association Events

July 15

August 19

September 23–25

October 7–8

IPI Webinar Payment Systems: Countdown to EMV Chip Technology Rollout parking.org/webinars

IPI Webinar Developing a Strategic Plan for Your Parking Operation parking.org/webinars

IPI International Parking Conference Santiago, Chile parking.org

July 22

September 16

Carolinas Parking Association Annual Conference and Trade Show Myrtle Beach, S.C. carolinasparking.org

Mid-Atlantic Parking Association Parking and Baseball Washington, D.C. midatlanticparkingassociation. org

IPI Webinar Chinatown, D.C., Case Study: Multimodal Value Pricing Pilot and Curbside Management parking.org/webinars

September 24–25

July 26–29

September 21–22

ACT International Conference Baltimore, Md. actconf.org

Parking Design, Maintenance, and Rehabilitation Two-Day Seminar, presented by IPI Raleigh, N.C. parking.org

September 30– October 2

Southwest Parking and Transportation Association Annual Conference Phoenix, Ariz. southwestparking.org

Pennsylvania Parking Association Annual Fall Conference Pittsburgh, Pa. paparking.org

October 13 Mid-Atlantic Parking Association Fall Golf Outing Windsor Mill, Md. midatlanticparkingassociation. org

October 14 Mid-Atlantic Parking Association Fall Annual Conference Baltimore, Md. midatlanticparkingassociation. org

Parking Lifts—USA Made  FREE STANDING PARKING LIFTS  SINGLE, DOUBLE AND TRIPLE HIGH MODELS  BUILT TO YOUR COLORS AND SPECIFICATIONS  CHAIN DRIVEN—NOT CABLE LIKE THE CHINESE.  DOUBLE SAFETIES  MULTIPLE POWER UNITS AVAILABLE  CALL FOR DETAIL ON THESE AND OTHER GREAT LIFTS BY TARGET LIFTS INTERNATIONAL, INC. TARGET LIFTS INTERNATIONAL, INC. P.O. BOX 363, BURLESON, TX 76097 817-295-8115 817-295-9322 FAX SALES@TARGETLIFTS.COM WWW.TARGETLIFTS.COM

58

817-295-8115 for more information.

INTERNATIONAL PARKING INSTITUTE | JULY 2015

NEW AND RENEWING IPI MEMBERS ACADEMIC

Serco Inc.

Medical University of South Carolina

Medeco High Security Locks

Melinda Anderson

University of Memphis Thomas Miller

University of Florida, Parking Administration Service Scott Fox

Marquette University Jerome Sobota

University of California, San Francisco Wayne Kwan

Washington State University Aaron Colyar

LAZ Parking Ltd.

HOSPITALMEDICAL CENTER

Ville de Quebec Kathryn Hebert

Complus Data Innovations, Inc.

Louisiana State Health Science Center- Shreveport

AQity, Inc.

Texas Children’s Hospital

Troon Lighting Agency

PUBLIC

Carlos Chacon Mark Imhof

Stephen Hittman Melba Davidson Kirsten Lear

Integrated Decisions & Systems, Inc. (IDeaS) Pauline Oliver

Blakeslee Prestress, Inc. Robert Vitelli

ParkCloud Mark Pegler

Alan Lazowski

MPS

California State University at Sacramento

BemroseBooth Paragon Limited

Tony Lucas

Read Jones Christoffersen Ltd.

Zenith Motors

Mississippi State University

PCS Mobile

Harvard University

CI Tech Components AG

University of Southern California

CellOPark Australia Pty Ltd

Anthony Mazza

Ori Almog

Washington University in St. Louis

Apriva

Justin Passalaqua

East Tennessee State University

Nicole Perrone

Vernon Bradley

Global Tech LED

University of Pittsburgh, Pittsburgh

John Burns

Online Security

Kevin Sheehy

Ian Carden

University of Tennessee At Knoxville

Chetu, Inc Jeffrey May

Mark Hairr

Shark Byte Systems Inc

Southeastern Louisiana University

Michael Sharkey

King Solarman Inc

Gary Prescott

Michael Cung

COMMERCIAL OPERATIONS

Feel Good, Inc.

Park ‘N Fly

Jon Keefe

Care Park Pty. Ltd.

Billy Bouzos

AAA Parking

Adem Kutlug

Jeremiah Dumas John Nolan

Nicholas Stoff

Brett Bodenan Deanne Pointon Eric Garrison

Colonial Parking, Inc. John Hatfield

Progressive Parking Solutions, LLC

Janet Allen

City of Norfolk Bart Neu

City of Tulsa Government Toby Moreland

PayNearMe Otto Trading, Inc.

AIRPORT Raleigh-Durham Airport Authority Jeffrey Slayton

Jacksonville Aviation Authority Nancy Coppen

CORPORATE

Margi EvanSon

Karl Martin

Phoenix-Mesa Gateway Airport Authority

Nexus Parking Systems

Port Authority of NY & NJ

Michael Ciesielka

Peter Carbonaro

Parqueos Unidos SAC

CONSULTANT

With decades of experience, the Bill-to-Bill is now the leading bill note recycler in the global parking market.

Consulting Engineers Group, Inc. Greg Leean

Philips Lighting NA

Fontinalis Partners, LLC

ElDorado National

Generator Payments

parking.org/tpp

TMS

Aeroparker

Wenderoth Ambassadors Plus

Holly Piper

City of Tulsa Parking Authority Gary McGinn

City of Greenville Dennis Garrett

Mary Catherine Snyder

Provo City

TRANSIT/ TRANSPORTATION

Natallia Chakanava

Rick Decker

Vivek Parthasarathy

City of Seattle

Gary Means

ABC Trading Solutions

Minneapolis/St. Paul Int’l Airport

SUPPLIER

James Travers

Lexington & Fayette County Parking Authority

Christian Kraettli

Joseph

Dilger Alvarado

New Haven Parking Authority

Sean Bruecken

Legacy Parking Company

Alexander Latsko

Vincent Fenerty

John Collins Norman Hale Adebayo Onigbanjo John Overman

Christine Smith

Hillsborough County Aviation Authority (Tampa Airport)

Crijn Sprinkhuizen

Philadelphia Parking Authority

RETIRED/TRANSITIONAL

Mike Cooke

IP Parking

Kirk Hoffman

Tom Cocchiaro

Amar Fortson

Peyton Haralson

City of Portsmouth

Matt Thibodeaux

Richard Farmer

Wetherbee Electric, Inc.

Scott Wallace

Themessia Fenceroy

City of Norwalk

Midtown Redevelopment Authority Operating Account

Tom Hudson

Binghamton University Susan Crane

Marc Des Rivieres

Sharon Massetti

Shaun Donaghey

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

59

PARKING CONSULTANTS

DESMAN

Design Management National Parking Specialists Architects Structural Engineers Parking Consultants Planners Transportation Restoration Engineers

▪ Parking Structure Planning & Design ▪ Studies & Operations Consulting ▪ Restoration Engineering ▪ Structural Engineering

800-FYI-PARK carlwalker.com

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

Boston Chicago Cleveland Denver Ft Lauderdale Hartford New York Pittsburgh Washington, D.C.

Green Parking Consulting

Providing Parking Solutions for Over 40 Years

w w w. D ES M A N . co m

CELEBRATING 50 YEARS OF SERVICE • Parking Facility Design • Restoration Engineering

Leverage Data | Metrics Guidance | Optimize Resources Safeguard Assets | Analysis Consensus | Reduce Risk Plan Effectively | Decisions Policies | Improve Service Innovate Smartly | Alternatives

• Parking Study Services

Providers of objective advice for more than 30 Years

800.860.1570 www.walkerparking.com

Philadelphia, PA n 215-564-6464 n www.chancemanagement.com Parking

n

Transportation

n

Access Management

Parking engineered to your needs

Jacob Gonzalez, P.E. 800.364.7300 WA LT E R P M O O R E . c o m

parking.org/tpp

Project Management Design Parking Consulting Structural Engineering Diagnostics

Traffic Engineering Civil Engineering Intelligent Transportation Systems

JULY 2015 | INTERNATIONAL PARKING INSTITUTE

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ADVERTISERS INDEX

Aims (EDC Corporation). . . . . . . . . . . . . . . . . . . . . . . . . . . 9 aimsparking.com | 800.886.6316

Macurco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 macurco.com | 877.367.7891

All Traffic Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 alltrafficsolutions.com | 866.366.6602

Magnetic Autocontrol. . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 ac-magnetic.com | +49 7622 695-5

Ameristar Booth & Building Structures. . . . . . . . . . . 55 ameristarbooths.com | 855.526.6847

Parking Soft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20â&#x20AC;&#x201C;21 parkingsoft.com | 877.884.PARK

Carl Walker, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 carlwalker.com | 800.FYI.PARK

POM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 pom.com | 479.968.2880

Carlo Gavazzi, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 gavazzionline.com/parking | 847.465.6100

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . 60 richassoc.com | 248.353.5080

CHANCE Management Advisors. . . . . . . . . . . . . . . . . . 61 chancemanagement.com | 215.564.6464

Rydin Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 rydin.com | 800.448.1991

Designa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 designa.com | +44(0)1932-784040

Scheidt & Bachmann. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 scheidt-bachmann.com | 781.262.6667

DESMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 desman.com | 877.337.6260

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 southlandprinting.com | 800.241.8662

Duncan Solutions, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . C2 duncansolutions.com | 888.99.DUNCAN

Suzo-Happ. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 suzohapp.com | 800.511.1796

Eberle Design Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 editraffic.com | 480.968 6407

TagMaster North America. . . . . . . . . . . . . . . . . . . . . . . . 57 tagmasterna.com | 866.615.5299

Global Parking Solutions. . . . . . . . . . . . . . . . . . . . . . . . . 17 globalparkingsolutions.com | 215.399.1475

Target Lifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 targetlifts.com | 817.295.8115

HĂśrmann. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 hormann-flexon.com | 800.365.3667

Timothy Haahs & Associates, Inc. . . . . . . . . . . . . . . . . 60 timhaahs.com | 484.342.0200

IntegraPark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3 Integrapark.com | 888.852.9993

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 toledoticket.com | 800.533.6620

IPS Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 ipsgroupinc.com | 858.404.0607

Walker Parking Consultants. . . . . . . . . . . . . . . . . . . . . . 61 walkerparking.com | 800.860.1579

Kimley-Horn and Associates, Inc.. . . . . . . . . . . . . . . . . 13 kimley-horn.com/parking | 919.677.2090

WALTER P. MOORE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 walterpmoore.com | 800.364.7300

PARKING BREAK

JIM BASS is landside operations manager at the Bill and Hillary Clinton National Airport, Little Rock, Ark. He can be reached at jbass@fly-lit.com or 501.537.7354.

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INTERNATIONAL PARKING INSTITUTE | JULY 2015

TAKE THE PATH TO EXCELLENCE GET CERTIFIED.

NEW CAPP Certification Program

CANDIDATE HANDBOOK Presented by the CAPP Certification Board of the International Parking Institute

[

ORGANIZATIONS

][

FACILITIES

][

1330 Braddock Place, Suite 350, Alexandria, VA 22314 571.699.3011 Phone | 703.566.2267 Fax capp@parking.org | www.parking.org/capp

PROFESSIONALS

]

Now Parking Organizations Can Become Accredited Too. IPI is launching a new program to enable parking organizations that meet rigorous standards to become Accredited Parking Organizations (APO). Accredited Parking Organizations demonstrate excellence in parking management and operations, customer service, professional development, safety, and security. Download the Accreditation Guidelines to review criteria and learn how to apply at parking.org/APO.

It’s in Nashville in 2016.

It’s the world’s largest parking Conference & Expo with more education, exhibits, technology, networking, and lots of music.

SoundS like fun!

Sounds like you should save the date!

parking .org/2016

Take command of your parking empire – anytime, anywhere – with Rome.

With the new cloud-based Rome application, you can review real-time data from multiple revenue control systems – anywhere you have an internet connection. Rome automatically feeds revenue data from the garage to your general ledger and provides 24x7 access to unmatched analysis and reporting capabilities. In other words, Rome makes your old way of working ancient history.

www.IntegraPark.com

GREEN AND FLEXIBLE PARKING SOLUTIONS t to star Visit us ection of ll your coy’s Travels b m u s.

G ge Tag Lugga

BOOTH #501 IPI CONFERENCE & EXPO

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1.800.533.6620 | ToledoTicket.com Gumby and Gumby characters are trademarks of Prema Toy Company, Inc. All rights reserved. ©2015 Prema Toy Company, Inc.

Toledo Ticket’s RFID hangtags and credentials* with TransCore- enabled technology enhance security for you and your patrons. Our efficient solutions offer built-in accountability to keep your business secure – with reduced emissions and a low carbon footprint.

VERYEN. GRE Y VER XIBLE. FLE

THAT’S THE TICKET! SPITTERS | HANGTAGS & CREDENTIALS | ACCESS & KEY CARDS VALET TICKETS | STICKERS | STAMPS & COUPONS | SCRATCH-OFFS RFID | EXHIBITOR NUMBERS | COMMERCIAL PRINTING TICKETS OF EVERY DESCRIPTION SINCE 1910.

1.800.533.6620 | TOLEDOTICKET.COM 3963 Catawba Street P.O. Box 6876 Toledo, Ohio 43612 Gumby and Gumby characters are trademarks of Prema Toy Company, Inc. All rights reserved. ©2015 Prema Toy Company, Inc.

®

JULY 2015 The Parking Professional ● 2015 AWARDS OF EXCELLENCE ● PROFESSIONAL RECOGNITION PROGRAM ● LIFETIME ACHIEVEMENT AWARDS ● PARKING MATTERS MARKETING & COMMUNICATIONS AWARDS ● KIDS AND HOT CARS