Listing Presentation - No CMA

PRE-LISTING QUESTIONS

Name(s) __________________________________________________________________________________ Property Address ____________________________________________________________________________

Mailing Address _______________________________________________________________________

Owners/Decision Makers ______________________________________________________________________

Phones (Home) __________________ (Office) ___________________ (Cell) _______________________

E-mail ______________________________________________________________________________

Why are you selling? __________________________________________________________________________ When do you need to move? ____________________________________________________________________ What’s driving this timeframe? __________________________________________________________________ Can you describe your house for me? ______________________________________________________________

Beds _________ Baths _________ Sq. Ft _________ Style _________ Lot Size _________ Bsmt? ________

When did you buy your home? __________________________________________________________________ How much did you pay for your home? _____________________________________________________________ Do you own your property free and clear or do you have a loan? ___________________________________________

Have you had a recent appraisal? ___________________________________________________________

Have you recently refinanced? _____________________________________________________________

Do you know the approximate balance? _______________________________________________________ What sale price do you hope to get for the property? ___________________________________________________ What sold you on your home when you bought it? What features do you like? _______________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ Have you updated anything in the home since you bought it? _____________________________________________ _________________________________________________________________________________________ If you were to stay in your home another 5 years, is there anything you would do to it? __________________________ _________________________________________________________________________________________

For a moment, pretend to be a buyer and look at your home through “Buyers Eyes.” One a scale of 1 to 10, how would you rate its condition? (Model home=10; Poor condition=1) ________________________________________________ What would it take for your house to be a 10? ________________________________________________________ What are the most important qualities you need your agent to possess? ______________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ Have you considered going for sale by owner? ________________________________________________________ Have you sold a property before? _________________________________________________________________

If so, how did it go? _____________________________________________________________________

Is there anything else I should know about your home? __________________________________________________ _________________________________________________________________________________________ Do you have any questions for me? _________________________________________________________________ _________________________________________________________________________________________ Set appointment: Day _____________ Time _____________ Place ______________________________________ Additional Notes:

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

ABOUT CGR

Who We Are Colorado Group Realty is a leading full-service real estate brokerage serving the Yampa Valley for over 22 years. Headquartered in Steamboat Springs, CO and with a team of over 70 agents, Colorado Group Realty has an approximately 25% market share because of an unwavering focus on client satisfaction. From single-family homes, condos and townhomes, ranches, land and commercial, Colorado Group Realty excels in getting the most value quickly for our sellers and finding dream properties for our buyers.

Colorado Group Realty typically assists over 700 clients each year when buying or selling their home and consistently ranks among the top firms in the area. To achieve such a long-standing record of success, the company is constantly focused on improving the client experience; from the use of technology, marketing techniques, developing relationships across the globe and an honest work ethic, CGR continually receives unparalleled client satisfaction scores.

A company is only as good as its people. Colorado Group Realty is owned by over 20 of its active agents and management making it unique to the real estate brokerage community. With a large group of active owners, the company is able to ensure collaboration amongst agents, rare in this industry. The owners promote a fun company culture where honesty and professionalism are nurtured.

Colorado Group Realty has two premier office locations: one in the heart of Old Town at Lincoln Avenue and 5th Street and one in western Routt County in the ranching community of Hayden.

Through an affiliation with the Leading Real Estate Companies of the World, Colorado Group Realty accesses the world’s largest referral network, ensuring company listings are visible to buyers across the globe.

Our Affiliate Leading Real Estate Companies of the World Colorado Group Realty is a longtime member of the country’s largest referral network consisting of 600 leading independent real estate firms across the world. This organization has significantly more agents, offices and volume than any of the largest franchises in the world, giving us access to more potential buyers and advertising outlets than any other firm in the market.

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

MEET OUR STAFF

Colorado Group Realty employs a dedicated staff to assist your Colorado Group agent in the marketing and sale of your property.

Reception Services Colorado Group Realty is open seven days a week and is staffed with friendly, knowledgeable team members. Unlike many firms, our full-service staff uses online scheduling software to manage up-to-date showing information on our listings. Our team coordinates all showing activity providing our clients and agents with immediate and secure service.

Sign Management Services Colorado Group Realty has dedicated staff solely responsible for sign and brochure management. It’s vital to present our listings in the most professional manner possible, capturing every possible buyer. Our staff visits your home to ensure that brochures are always readily available for interested parties to take and that all signs are clean, presentable and accessible.

Transaction Coordinator Services Colorado Group Realty’s Transaction Coordination team assists your CGR agent during the under-contract phase. Our TC team manages the transactional details of the contract enabling your agent to focus on the strategic components, such as negotiating. Our team monitors contract dates and deadlines, coordinates title commitments, contacts the lender for loan updates, manages collection and delivery of HOA documents and more. Our Transaction Coordinator team provides ongoing quality assurance from the beginning to the end of the transaction ensuring a successful, on-time contract closing.

Photography and Videography Services It’s proven that listings with professional photography and videography sell significantly faster than homes with amateur footage. That’s why Colorado Group Realty uses only approved professional photographers who take gorgeous photos of your home for online and print advertising. With an in-house full time videographer, we capture what life is like in your home, giving potential buyers a taste to move towards an in-person showing. We also have 3D virtual tour cameras allowing potential on-line buyers to take an interactive walk-through of your home. With our in-house licensed drone operator and other drone experts, we capture stunning aerial footage as well.

Additionally, we have a huge library of gorgeous Steamboat lifestyle and events footage, giving potential buyers the full view of what our area has to offer.

Marketing Services Colorado Group Realty’s marketing staff helps your agent promote your home and attract buyers. Using the latest technologies available, our team ensures our seller’s homes our promoted to the right potential buyers and that our buyers see all available options. Some of our services include: advertising and brochure design, print and on-line advertising placement, management of our website: www.ColoradoGroupRealty.com and the creation of our monthly newsletter and annual report.

With an in-house graphic designer and a full marketing team, we are ready to provide you full-service support.

509 Lincoln Avenue Steamboat Springs, CO 80487

Relocation Services Moving to a new town can be daunting. We have Steamboat Springs relocation specialists that can provide you with all the information you need to make settling into your new community a smooth event. From school information, town events, to utility registration, we provide all the information that you need to make you feel welcome in your new community and experience all that Steamboat has to offer.

970.870.8800 ColoradoGroupRealty.com

MEET THE TEAM We provide a high level of service and unparalleled representation in the Yampa Valley real estate market.

Selling a home requires market knowledge, staging, marketing, professional photography, negotiating, contract management, and inspection and closing coordination. The efficiency of our team approach allows us to participate in more transactions with more clients and offer the most accurate, real time market knowledge.

Our transaction activity helps us identify and proactively find buyers for our listings. We are all licensed brokers who specialize in different aspects of real estate. While we each have distinct strengths, we all share the same passion for guiding people through the buying and selling process.

CHRIS PAOLI BROKER/OWNER

Chris’s real estate experience began as a developer of single family homes and an investor in commercial and residential property. As the primary point of contact for clients, Chris understands the market and knows properties for sale, coming for sale, and active buyers. His strengths include negotiating contracts and closing transactions. Chris knows how to use and build his extensive network for clients’ benefit.

970.819.1434 :: chris@mybrokers.com

AMY BROWN

CONTRACT AND ESCROW SPECIALIST

Our team has developed strong systems to strategically manage all aspects of every transaction. From short sales to multi-million dollar homes, Amy’s expertise in contract management is critical to our successful closing of over 70 transactions annually.

970.846.2114 :: amybrown@mybrokers.com

RANDI FOX

LISTING AND MARKETING DIRECTOR

We host more open houses and run more advertisements than any other real estate team in Steamboat. Our downtown office is in a high traffic location, generating the most walk-in visits from buyers. Randi coordinates all marketing activity, focusing on tracking listings and communicating information to sellers.

970.819.5916 :: randi@mybrokers.com

KELLY CONWAY

BUYER’S AGENT, CONDO SPECIALIST

As a third generation Coloradan who grew up playing in the mountains, Kelly understands how important lifestyle is when choosing a home. After moving to the Yampa Valley in 2002, she learned there is no comparison to Steamboat. With its small town atmosphere, abundance of thriving businesses, and consciously engaged families, it’s a place like no other.

Kelly follows our real estate market and works diligently to ensure buyers and sellers are equipped with the inside edge.

970.846.7496 :: kellyconway@mybrokers.com

CHRIS SIAS

COMMERCIAL SPECIALIST

Chris grew up in Connecticut, graduated from Northwestern University in 1989, and completed his MFA at University of Southern California in 1992. Following stints with Castle Rock Pictures and Pioneer Entertainment, he started his own production company working with Cindy Crawford, Lucky Brand Jeans, Sony, and MGM. Chris is actively involved in the Steamboat community, serving as president of the Bike Town USA Initiative and Steamboat Springs Film Committee. He coaches Nordic skiing for the Steamboat Springs Winter Sports Club and Steamboat Springs Middle School.

970.819.5543 :: chrissias@mybrokers.com

BRIAN RIPLEY

RANCH SALES SPECIALIST

A Colorado native, Brian grew up rooted in the diverse attributes of this amazing state, and he is connected to this land and culture. Earning an MS in Animal Science from Colorado State University, Brian focused on ranch management systems and stewardship of ranch resources. In 2004, he moved to Routt County to be the General Manager at King Creek Ranch, gaining hands-on experience overseeing all facets of agricultural and recreational properties. Brian brings expertise to marketing and purchasing ranch, rural, and equine investments.

970.688.1464 :: brian@mybrokers.com

JESSICA WHALEN

MARKETING & ADMIN ASSISTANT

Jessica came to The Paoli Group to be part of a team. Shortly after graduating with a degree in business and marketing, she learned the foundation of real estate and then earned a license. She loves the collaborative nature of her role— working behind the scenes to make things happen and being able to help each team member through every step of the buying and selling process. Having moved from Pennsylvania to Steamboat for an internship, Jessica was focused on her career. Every day, she realizes how lucky she is to have landed in an adventurous mountain town with multi-generational appeal and a deep sense of community.

970.846.8056 :: jessica@mybrokers.com

JUSTIN READ BUYER’S AGENT

Justin is a licensed broker with The Paoli Group. He understands that purchasing a home or condo can seem overwhelming, which is why he will be there every step of the way as a buyer’s agent and client service representative, doing everything he can to streamline the process.

970.761.0094 :: justin@mybrokers.com

BEN SAHEB

FILMMAKER, VIDEOGRAPHER

Ben has been blessed with a multitude of projects stemming from every genre of creativity you can imagine and is ever evolving his craft and the process. He becomes exhilarated with every new project he takes on and pours a lot of heart and enthusiasm in everything he does. If you want to become inspired and laugh a lot, Ben gives the opportunity to connect and collaborate on a whole new level.

303.931.7925 :: ben@benjaminsaheb.com

DAVID DIETRICH PHOTOGRAPHER

Born and raised in Buffalo, Dave grew up exploring the lakes and steelhead filled streams of Western New York. Upon graduating with a Wildlife Biology degree, he quickly set is sights for the Rocky Mountains and moved to Steamboat Springs in 1993. With over 25 years of photography and angling experience, Dave feels right at home in the waters of the Yampa Valley. His passion for Wildlife and Nature Photography, fly fishing is addicting and is quickly spread to all he has the pleasure to guide.

970.846.2818 :: daviddietrichphotos@gmail.com

DAVID PATTERSON

ARCHITECTURAL PHOTOGRAPHER

David is a successful architectural photographer who, for over two decades, has specialized in photographing residential and commercial design for magazine architects, interior designers, ad agencies, developers, contractors, furniture design, and restaurants.

On set, he brings years of experience and a developed eye for design. His photographs have been published in architecture & design publications in print and electronically world wide.

970.846.1568 :: david@davidpattersonphotography.com

TESTIMONIALS

“Chris Paoli and his team were excellent. They were quick to respond to all issues and the process went smoothly. I would definitely use them again.” -Mark F. “Chris and his team took great care of us from start to finish.” -Tim & Lauri “Amy was awesome!!” -Eric & Mary “Perceptive, friendly, with ALL details anticipated and resolved.” -Leonard & Caryl “Chris was a pleasure to work with while selling our home. He is knowledgeable and on top of all the moving parts. We appreciated the attention he gave our sale.” -Lindsay & Robert “The process was pain-free, start to finish!” -Scott “Great customer service!” -Todd & Sascha “Chuck and Audrey A. recommended Chris to us, and he met all of our expectations! Great job by the whole team.” -Rick & Leah “Chris is extremely well-connected and knowledgeable about real estate and development in the Steamboat area. He went above and beyond in terms of making connections and introductions and sharing his deep knowledge and information about real estate in Steamboat. He was professional, friendly and down-to-earth at the same time and his whole team was great to work with - very smooth, easy process. Highly recommended!” -Loni & Nick “Brian was outstanding. His attention to detail, good communication skills, ranching network and experience made him someone we enjoyed working with.” -Marvel & Dan “Brian Ripley goes above and beyond in his ability to meet the goals of his clients. We are so appreciative to have had such an excellent and attentive real estate professional.” -Ken & Johnnie “Always professional! Everyone at CGR is and they go above and beyond. We’ve worked a couple deals with them. Brian was our agent both times. He’s very knowledgeable. Always on top of marketing your listing. Has your best interests in mind. Is not one of those over-bearing, intrusive people. And he is a great negotiator. Highly recommend them! Especially Mr. Ripley.

Thanks CGR.” -Nik “Chris has great market knowledge!” -Matt & Tabitha “Too many great experiences to even begin.” -Patrick “We always enjoy working with Amy, Chris and the rest of the group at CGR. All of our closings have gone very well in part to their support of our transactions.” -Matthew & Amanda Lynn

“Chris P.’s team was great to work with.” -Paul & Sandra “High level of personal service and a great personality. Very knowledgeable of the local market and on top of new listings.”

-James & Mary Ellen “I just wanted to say how pleased I was with your service in helping me find and close on a place in about 6 weeks. All of the details were handled on a timely basis and I got the answers I needed quickly. Im sure you have all been very busy this summer but I felt very well taken care of with your personal attention. Thanks for the great service.” -Randy M “This is our third transaction with Chris, Amy and staff at CGR. They are first-rate and go above and beyond the scope of work to make every transaction smooth. Would use them again and recommend the team for anyone looking to buy or sell.”

-Peggy & Emrick “As 2019 begins, I would be remiss without sending you my sincerest thanks for everything you accomplished for my family in 2018. A simple “thank you” doesn’t seem far near enough. Your motivation to help and authentic personalities consistently conveyed confidence for us all. This list doesn’t cover everything, but the attention to detail, analytics, approach to marketing and timeliness on all interactions were impressive. Lastly, your professionalism and hard work was off the charts. Thank you! Happy New Year and a heartfelt Congratulations. Warm regards.” -Andrew Seaton “Working with The Paoli Group made selling my house a very stress-free experience. Chris and Amy were very professional and very easy to work with. They were helpful with anything I needed and extremely knowledgeable of the market. They knew what needed to be done to sell my property. I would recommend Chris and Amy to anyone looking for professional real estate agents who work hard and get the job done.” -Josh Graham “I am writing this email to express our thanks and appreciation of your guidance, recommendations, and market knowledge in directing our recent real estate transaction. You contributed greatly to our success in locating the right property, and being able to stay on the fast track through the close.” -anonymous “From the start of our business relationship, I was pleased and impressed with your ability to respond to our requirements.

There were times I felt the requirements might be too rigid in finding properties, but you were outstanding in being able to show us properties meeting our objectives.” -anonymous “We were new to looking at real estate through the lens of investment property, and you helped by showing us a variety of properties with different aspects for us to consider. This was more helpful than you will ever know as we were able to quickly focus on the right properties. Once focused, we wasted little time in being able to extend our best offer.” -anonymous “I attribute the speed of our transaction to your ability to hone in on properties fitting our requirements. You not only listened to what we were saying, but you also interpreted what we meant; especially, when we suddenly changed direction from our original plan. You never lost the momentum as you quickly adjusted to our new plan.” -anonymous “Our initial meeting on September 8, resulted in a close on October 12 with a property I am thrilled to not only rent, but to own. I attribute your hard work and responsiveness to this short time frame.” -Tara and Carl “I am writing you to express my sincere gratitude for all the time and effort you’ve invested in getting my houses and other properties sold under the most difficult of circumstances. In my many years of buying, selling and developing real estate in Florida and Colorado I have had occasion to work with many real estate agents and brokers. You were by far the most knowledgeable, competent trustworthy and hard working of them all. You acted in all circumstances with my best interest in mind and I consider you more of a partner in the business than just my realtor. I appreciate you for your guidance, creativity and professionalism. It’s been great to work with someone who could remain so calm in the storm.” -A. Shayne Macherowski “With 90+ listings on the market over $2million dollars, it can be overwhelming for buyers like us. Chris’s experience in developing homes in this price range and his intimate knowledge of every one of the 90+ homes enabled us to zero in on the properties that really fit our taste and represented good values.” -Rob T “Chris and The Paoli Group did an exceptional job assisting us with our real estate purchase in Steamboat Springs. From a buyer’s perspective, we expected Chris to know the market and help us identify where we could both find value and meet our needs. He did not disappoint. From our first introduction to the offerings in Steamboat, Chris clearly highlighted what opportunities were available in the market and he helped us to keep track of our short and long term goals. Chris thrives on his clients’ satisfaction and this trait ultimately sets him apart. His patience, good humor, undivided attention, and tireless diligence chasing after details earned our confidence and trust. Chris’ passion for his work is palpable and his enthusiasm

for his community, infectious. In the end, he made every effort to ensure we came away from this experience excited about our new property, but what’s more--he made us feel at home.” -Ciela Kiela “Chris and Amy spent a great deal of time showing me properties that fit my criteria and educating me on the market so I felt very comfortable with my final purchase. Their management of the contracts, negotiations and final closing was extremely professional.” -Jeff L “Please, let me thank both of you for your tireless efforts getting my house sold in this difficult and trying market. I truly believe your management of the process and the decisions you made on pricing and timing increased my final sale of $100,000 plus dollars. I have been in the development business for over 15 years. Your negotiating skills and concern for my family’s best interest were second to none. It’s easy to get sales in a hot market. Today it is different, and having both of you on my side made a big difference. I appreciate the time and effort you spent learning the details and features of my home, which enabled you to promote it so exceptionally well. I never felt I was just another property in your portfolio of listings.

As a real estate developer who has build and sold hundreds of properties, I sincerely feel the two of you stand out and gave our goals the individual attention it needed, to be successful. We look forward to working with you again. In the meantime, wishing you continued success.” -Paul Franklin, Managing Member “Amy is a very hard working agent who was attentive to every detail. I would highly reccomend her and will use her again in the future.”‘ -Michael “The whole process of buying our condo was so smooth. Everyone we communicated with at Colorado Group Realty was professional and so helpful. Kelly, our realtor went above our expectations in everyway possible.” -Joseph and Kathryne McLaughlin “Amy and the Paoli Group are exceptional service providers. I would not even think of doing business with anyone else in Steamboat.” -Marlin Fiola “Chris Paoli and his team are the ones to go to when you want your property sold professionally and efficiently. That is what we enjoyed after a referral led us to them. We highly recommend them to those serious about buying or selling real estate.”

-Bill Van Hoy “Chris helped us purchase a home in Steamboat Springs in 2016. We were very pleased with his knowledge of the market in and around Steamboat Springs. I would highly recommend him to anyone looking for a home to buy or wanting to sell a home in this area.” -aclemens9 “Chris Paoli has an excellent knowledge of the area. He plays a big role in the Steamboat community and we see him all over town since we purchased our home, always with a big smile. He helped us negotiate our contract wisely and he has a great business sense.” -andriaelopez “We used Chris when we bought our first home in Steamboat. We tell the story about how we had told Chris we absolutely didn’t want to look at a particular type of home, but after a couple of months of looking when we weren’t seeing anything we really liked, Chris said, “I know you said you didn’t want to look at any duplexes, but I know of one I think you should see.” It was perfect! We loved it, we bought it and we used Chris again to secure a wonderful piece of land that we are building our “forever” home on. Chris is creative, responsive, smart and very enjoyable to work with. We can’t think of a better real estate professional.” -Gwen Swenson-Hale “We met Chris when we looked at a property he had listed. We worked with Chris to purchase that property and he also handled the listing of the home we were living in at the time. That house went under contract in 3 weeks in a market that similarly priced homes were taking up to a year to sell. Not only was every detail handled smoothly, Chris anticipated things that could come up and had a contingency plan, (We had planned on using his company’s moving truck which could not be used if it snowed a lot and he had an alternative lined up that we could use in case it did snow.) Chris is one of the best Realtors we have ever encountered and we have known a lot as both my husband and myself have real estate backgrounds (I was a Realtor in another state for over 15 years). Since our transaction, Chris has been extremely helpful in recommending vendors

and subcontractors and responsive to seeking answers to a few questions that have come up about the house. We have come to regard Chris as a friend and we would never consider using any other Realtor in this market and have recommended him highly to others.” -Audrey Anderson “Very smart hard working team approach ensured we received the best service. They created a video, sat open houses, did everything they could to make the sale.” -mark89440 “Chris helped us sell our house and continues to be valuable for information and advice. I only gave him 4 stars on the local knowledge because being a 3rd generation local it’s hard for me to admit that he probably has a better current grasp on the valley than I do.” -anonymous “Chris and Amy are amazing!! They wanted to understand our needs and deliver exactly what we wanted. They succeeded in every way. They found us the perfect second home in the perfect location. They also helped us market our condo and put in a huge effort to get it sold. We could not have found a more dedicated duo to buy and sell property. We strongly recommend them and if and when we buy or sell again they will be our team.Chris and Amy thank you so much for finding our perfect getaway.” -Garrett, Karen, Jordon, and Alex “Both Chris and Amy have represented me in numerous transactions in Steamboat Springs. I could not be more pleased.

They have intimate knowledge of all aspects of real estate and are the consummate professionals.” -machadorowski “Chris has been a big reason why I have bought in Steamboat, his knowledge of the area as well as patience as I looked at properties was great! He also was able to negotiate a great price for me. I look forward to further dealings with Chris in the future!!” -Jeff LaRoche “As a real estate attorney and client of the Paoli Group, I could not give a higher recommendation of Chris and his team. They are far superior to all other groups I have dealt with in terms of cutting edge technology (signing all addenda, contracts, etc online, first-rate pictures and video). Additionally, they value and respect confidentiality and are very knowledgeable of the market they deal in as far as product and people. Most importantly, they facilitate the deal and are never an obstacle, providing insight and advice you may rely upon in making an important decision.” -DLZESQ

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

ACCOMPLISHMENTS • Most Transactions Team

‌— 2014, 2015, 2016, 2017, 2019, 2020

• Top Producing Team

— 2016, 2017, 2018, 2019, 2020

• “Mt. Werner Club”: >$10,000,000 in Sales Volume

— 2019

• “Denali Club”: >$20,000,000 in Sales Volume

— 2020

Year over year, The Paoli Group assists 70+ buyers and sellers with successful transactions in the Routt county real estate market. We are listed in the top 15 real estate teams in Colorado and have consistently been the Top Producing team every year for the past 4 years at Colorado Group Realty.

SALES VOLUME

$120,000,000

$100,000,000

$20,000,000

2018

2019

$138,000,000

$40,000,000

$53,519,000

$60,000,000

$86,717,887

$80,000,000

2020

MARKETING PLAN FOR SELLING YOUR HOME

OUR GOALS:

To sell your home in your desired time frame at the highest price possible and to make the home selling process easy for you.

SERVICES PROVIDED FOR OUR LISTINGS: 1. Market Research Colorado Group Realty continually compiles relevant data about the ever-changing Yampa Valley real estate market to help our clients make the most educated decisions.

2. Pricing Tools Setting the correct initial list price is one of the most important decisions that home sellers make. The use of visual pricing software helps our sellers determine a competitive price for their property. The analysis includes odds of selling and buying patterns for a specific neighborhood.

3. Pre-Inspection Your CGR agent can coordinate a home inspection prior to listing. This makes your home more desirable to buyers, reduces the risk of any surprises during negotiations and may identify any home repairs that you may consider completing prior to listing.

4. Pre-Title Commitment Your CGR agent can order a pre-title commitment to ensure any possible title issues are resolved prior to the sale of your home.

5. Staging Our experts can help you prepare your home for sale by showcasing the best assets. Studies have shown that homes staged well can yield a 7-10% higher sales price. If the home is unfurnished, CGR has staging furniture you may use at no cost.

6. Photography Capturing beautiful high quality photos of your home is essential because over 90% of home buyers research potential purchases online.

We only use the leading professional photographers to take interior and exterior shots of the property. The use of state of the art photo processing software ensures that images are crisp, vibrant and blemish-free.

7. 3D Virtual Tours Approximately 50% of home buyers in our market don’t live in the area year-round. By using the latest in modern technology, we can create online 3D virtual tours. This can garner more interest by enabling potential buyers to experience your property online at a level not possible with just traditional photography.

8. Videography When potential buyers are truly able to envision what life would be like in your home, they are much more likely to become actual buyers.

Our agents use only professional, commercial quality videographers to best tell the story of your home. If possible, using drone certified pilots, they can also capture sweeping aerial footage of the property.

9. Online Exposure Through substantial online advertising spending in areas such as Google Adwords and Search Engine Optimization (SEO), we make certain that our listings are strategically placed and exposed to a wide audience. We also syndicate our listings to well-known media outlets and on all of the leading real estate search sites (such as Zillow, Trulia and Realtor.com) ensuring maximum exposure for your property.

Our team will also create a unique website specific for your home.

10. Leading Real Estate Companies of The World With 130,000 real estate agents at 565 leading independent firms, Leading RE is by far the world’s largest referral network, much larger than any franchise organization. In fact, in 2018 Leading RE agents closed $34B more in sales volume than the next closest real estate franchise. Promotion of your home through Leading RE ensures that agents and buyers from across the world can easily find your home for their buyers.

11. Automated Reverse Prospecting Using predictive analytics through our advanced customer relationship management platform, we identify, match and reach prospective qualified buyers with the highest statistical likelihood of having interest in your property.

12. Print Advertising While more and more buyers are conducting searches online, there is a still a place and need for traditional print advertising. Our in-house marketing team creates stunning print ads for publishing in leading real estate magazines, local newspapers and other outlets where buyers may be exposed to your home.

13. Yard Signs While a For Sale sign may attract a potential buyer, more importantly it can be seen as a representation of your home overall. Our team ensures that CGR signs are visible, accessible, clean, straight and fully-stocked with the most current flyers.

14. Showing Software and Lock Boxes We use the latest technology to make scheduling home showings easy for buyer’s agents and for you, complete with text notifications and comprehensive reporting. With our remote electronic lockboxes, security and convenience are greatly improved.

15. Local Real Estate Agent Tours Almost 90% of all home buyers use a local real estate agent therefore, promoting your listing to other agents is an extremely important marketing activity. Your CGR agent will feature your home on agent tours increasing visibility and gathering important feedback.

16. Public Open Houses Hosting open houses can increase interest from a potential buyer. Our agent’s host regular open houses in an effort to gain exposure and possible buyer leads for your home.

17. Reporting To You Selling your property can be stressful and often confusing. Our agents will keep you up-to-date with regular progress reports outlining online activity, agent and buyer feedback, advertising schedules and more so that you are always in the know with the process, enabling you to make informed decisions.

18. Transaction Management Our team of full-time Transaction Coordinators use the latest task management software to oversee the details of your transaction, ensuring your contract closes on time and that your agent remains focused on the strategic elements of your transaction.

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

Our Clients Use This Van for Free!

C

olorado Group Realty’s moving van is available for our clients to use for free! We also allow non-profit organizations to use the van to support their fundraisers and events. The van is available seven days a week in Routt County. The truck comes complete with blankets, a hand truck and ramp. Our goal is to make your move as easy as can be.

CGR’s Staging Furniture

I

t’s been proven that properties show better when staged with nice furniture. As a complimentary service to our clients without furniture or those that need some supplemental furniture, Colorado Group Realty offers multiple sets of staging furniture for use by our sellers for free. Our goal is to sell your property quickly at the highest price possible.

Contact your CGR agent or our main office to reserve today!

Colorado Group Realty 970.870.8800 | ColoradoGroupRealty.com 509 Lincoln Avenue, Steamboat Springs, CO 80487

TELL YOUR HOME’S STORY

WITH PHOTO AND VIDEO MARKETING

Buyers utilize the internet to view potential homes and also to eliminate those that don’t look appealing. That’s where great photos, video, 3D video and aerial shots can tell the story of life in their new home.

970.870.8800 ColoradoGroupRealty.com 509 Lincoln Avenue Steamboat Springs, CO 80487

CGR agents only use approved professional photographers and videographers to take high quality photos and video of your home.

PREPARE YOUR HOME FOR AMAZING PHOTOS AND VIDEO General  Clean, clean, clean; less is more  Remove seasonal decorations that might date the photos  Move garbage cans and other trash from view  Remove all pet-related items (food bowls, litter boxes, cages, beds) Inside  Turn on all light fixtures and lamps, replace burned out bulbs  Open all curtains/blinds to allow light into house  Minimize electrical cords in view as much as possible  Remove posters, certificates, diplomas, awards, photographs and decorative names in children’s room  Hide or minimize collections (i.e. dolls, figurines and models)  Declutter shelves with remaining items neatly organized  Organize or hide all mail, bills and paperwork  Close TV/Stereo cabinets  Turn ceiling fans off

Kitchen  Empty sink  Unless decorative, remove all towels  Declutter kitchen counters and islands  Remove all food items from view  Take all magnets, notes and artwork off of refrigerator  Remove sponges, cleaners and garbage cans from view Living Areas  Arrange books and magazines neatly on tables  Arrange pillows neatly on sofas and chairs

Bedrooms  Make beds and arrange pillows neatly  Minimize items on bedside tables  Store all clothing out of view  Close closet doors Bathrooms  Put toilet seats down  Clean mirrors  Minimize items on countertops  Unless decorative; remove all towels, bath mats, rugs  Remove shampoo/conditioner bottles and washcloths

80% of home buyers use the internet to search for homes... “web appeal” is more important than ever.

Outside  Move cars, boats, bikes, trailers and other vehicles from the driveway  Remove any patio furniture and grills that are in disrepair  Uncover any outdoor items that will be photographed including hot tub  Arrange chairs and cushions neatly  Remove any unattractive potted plants/hanging baskets  Store hoses out-of-sight or roll-up neatly  Trim bushes and trees to maximize views of the house  Mow the lawn  Shovel walkways, decks and patios  Remove yard signs (i.e. for sale, campaign and school signs)  Close garage doors

Creating beautiful images and videos of your home is essential to our marketing campaigns. In some cases, the photographer or videographer may move furniture or other items to get the best shot. Once the photos and videos are taken, the photographer or videographer will then process the pictures and videos using state of the art equipment and will send to your agent to begin marketing.

Colorado Group Realty has the following marketing services available: • • • •

Professional photography of the interior and exterior Professional videography of the interior and exterior Aerial drone footage of the exterior performed by a licensed drone pilot 3D video of the interior to create a virtual tour

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

MAXIMUM DIGITAL EXPOSURE When You List Your Home with CGR

ColoradoGroupRealty.com

Automated Reverse Prospecting

Maximum Online Visibility

Google Ad Words | Search Engine Optimization Retargeting Advertising

Neighborhood Networking Social Media

Your Property

Home Search Sites

Zillow | Trulia | Homes.com | Realtor.com

Local and National News Outlets

E-mail Marketing Property Website with Unique URL

Global REALTOR® Network

509 Lincoln Avenue Steamboat Springs, CO 80487

970.870.8800 ColoradoGroupRealty.com

I’M LOCAL I’M GLOBAL

®

LOCAL EXPERTISE, GLOBAL CONNECTIONS, POWERFUL MARKETING.

1.1 MILLION GLOBAL TRANSACTIONS

565 COMPANIES

4,300 OFFICES

130,000

WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis.

When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of 565 of our affiliated real estate firms in the world.

SALES ASSOCIATES

WE’RE LOCAL WE’RE GLOBAL

®

OVER 70 COUNTRIES

565 FIRMS

130,000

SALES ASSOCIATES

®

© 2019 Leading Real Estate Companies of the World. All Rights Reserved.

C–Sales Volume. 04.19

Equal Housing Opportunity.

ENCOMPASSING

4,300 OFFICES OVER

70

COUNTRIES

I’M LOCAL I’M GLOBAL

®

INDUSTRYLEADING SALES. WORLD-CLASS SERVICE.

MORE U.S. HOME SALES VOLUME $32 BILLION MORE U.S. HOME SALES VOLUME IN 2018 THAN OUR CLOSEST COMPETITOR AMONG THE TOP 500 FIRMS 300

Leading Real Estate Companies of the World® Keller Williams

565 COMPANIES

4,300 OFFICES

130,000 SALES ASSOCIATES

OVER 70 COUNTRIES

250

Non-LeadingRE Independents Berkshire Hathaway Home Services RE/MAX

$222

Sotheby’s International Realty Century 21

200

HomeSmart

$192

ERA

$182

Better Homes & Gardens Realty Executives Exit Realty

150

100

®

Leading Real Estate Companies of the World

1.1 MILLION GLOBAL TRANSACTIONS

Coldwell Banker

$254

$89

$83 $72

50

$30 $14

$14

$12

$7

$.5

Volume shown in billions of dollars This bar chart is sourced from REAL Trends Top 500 for 2018, realtrends.com

®

© 2019 Leading Real Estate Companies of the World. All Rights Reserved.

C–Sales Volume. 04.19

Equal Housing Opportunity.

As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.

0

REPORTING TO YOU

EVENT: Listing with The Paoli Group

Days After Event

Walkthrough/call with seller: timing, property details, access, caretaker, create property summary

Pre-launch

Schedule staging walkthrough with consultant

Pre-launch

Collect utility information

Pre-launch

Collect rental history or projections

Pre-launch

Collect water rights info

Pre-launch

Get survey and/or plat

Pre-launch

Schedule photos/matterport/video

3

Send intro/schedule email to sellers

3

Create property map

3

Send staging suggestions to seller

7

Create partial

7

Create showing packet (property info, map, utilities, rentals, survey)

7

Create flyer

7

Install sign and lockbox

7

For sale flyer for rental properties

7

Create property website if necessary

7

Create brochure/OM

7

Set up auto search in MLS for comp properties/market update

7

EVENT: Property Live Showing instructions input in ShowingTime

Day of

Add to Luxury Portfolio if applicable

Day of

Send email blast to SSBR

Day of

Social media campaign

Day of

Pilot Ad - commercial classified, Friday or other

Day of

Schedule broker tour, e-blast

Day of

Double check Zillow, upload videos

7

Follow up call with seller re: property representation

7

Schedule open house, place ad

7

Send marketing update to sellers

21

Follow up call with seller re: property representation

25

Update website if necessary

30

Email campaign via reverse prospecting

30

Boosted social media campaign - send stats

30

Zillow featured listing ad

30

Send marketing update to sellers

45

Schedule new seasonal photos

45

Follow up call with seller re: property representation

50

Postcard

60