The Pace Press Media Kit 2011-2012

The Pace Press Media Kit | 2011-12 Pace University • The Pace Press • 41 Park Row New York, NY 10038 Phone (212) 346-1553 • ads@pacepress.org • pacepress.org

Contact Us LEUCEPE MARTINEZ KIM BUI Business Manager Editor-in-Chief ads@pacepress.org editor@pacepress.org BRIAN RENTAS KAITLYNN BLYTH Web Editor Associate Editor web@pacepress.org associate@pacepress.org Pace University • The Pace Press • 41 Park Row New York, NY 10038 Phone (212) 346-1553 • ads@pacepress.org • pacepress.org

With a primary location in downtown Manhattan, The Pace Press is close to Wall Street, the Brooklyn Bridge, and all major transportation points granting access to any area in the five boroughs of NYC and allowing us to cover news from all of these regions.

Because of the easy access point, we can assure you that your ad, in addition to our campus population, will be seen by a multitude of people throughout the Big Apple.

Besides our ideal location for optimum readership, The Pace Press constantly produces quality, hard-hitting journalism.

Former advisors of The Pace Press have worked at major and reliable news organizations such as Reuters and The New York Times, assuring a high-quality product created by University students. Former editors and staff writers have interned or worked at a variety of media outlets including: Brooklyn Today, Gothamist, Viacom, Family Circle, O Magazine, Sesame Workshop, NBC-Universal, Hearst Corporation, Details Magazine, Tyra Banks, Popular Mechanics Magazine, and much more.

Your ad will be placed in a newspaper created by the best, in the best media capital of the world.

We look forward to speaking with you soon about advertising with us!

About Us

The Pace Press is a student-run weekly newspaper at the New York City campus of Pace University.

Founded in 1948, The Pace Press has continued to report, write, and edit articles about the University and worldly events to our student population and NYC residents.

Ethnic Diversity White, non-Hispanic: 43% Hispanic: 12% African-American: 10% Asian/Pacific Islander: 8% Other: 5% Unknown: 22%

Students

7,652

60%

Undergraduates Graduate Students

70% 30%

40%

There is a total of 7 DIFFERENT COLLEGE AND SCHOOLS within the University

Demographics

Dyson College of Arts

and Sciences, School of Health Professions, Lubin School of Business, School of Education, School of Law, Seidenberg School of Computer Science and Information Systems, Pforzheimer’s Honor College

ALUMNI

Worldwide: 128,029 New York State: 70,392 New York City: 37,021 Living or working in the New York Metropolitan Area: 86,060

RESIDENT VS. COMMUTER Residents*: 45% Commuters: 55% *73% of freshman live on campus

Circulation

63 years in print

Weekly average page count is16

1,000+ Weekly free print issues

2,400+ Weekly online page views

Pricing Info The Pace Press offers a variety of options for our advertisers who are interested in placing an ad in our weekly print edition.

FULL PAGE {W}10” X 13” COLOR - $750 B/W - $575

We have a great selection of sizes to choose from, in both color or black and white, depending on your needs and budget.

3/4 PAGE {W}10” X 8.5” COLOR - $575 B/W - $450

HALF PAGE HORIZONTAL {W}10 x 6.25” VERTICAL {W}5 x 13” COLOR - $400 B/W - $300

1/4 PAGE HORIZONTAL {W}5 x 6.5” VERTICAL {W}6.5 x 5” COLOR - $200 B/W - $150

1/8 PAGE HORIZONTAL {W}5 x 3.25” VERTICAL {W}6.5 x 2.5” COLOR - $100 B/W - $75

Local businesses and organizations in the New York City area may qualify for a percentage off on pricing.

For these rates, please contact Leucepe Martinez at ads@pacepress.org

Pace Clubs/Organizations All Pace University clubs/organizations funded through the Student Activities fund are subject to one free advertisement per school year.

Student clubs/ organizations are granted ONE FREE ad with the following options: 1/2 PAGE BLACK AND WHITE AD OR 1/4 BLACK AND WHITE AD. Submissions for these ads follow the same schedule for normal advertisements.

All submissions for ads must adhere to our submission schedules.

Web Advertisements Please contact Brian Rentas at web@pacepress.org for inquiries on web ad prices.

We are currently switching websites and will provide pricing later on in the semester, but will be willing to fulfill web advertising request upon inquiring.

Local and Online Advertising

Local Businesses

Fall 2011

Spring 2012

Sept 14*,21*, 28 Oct 5, 12, 19, 26* Nov 9, 16* Dec 7, 14*

Feb 1*, 8, 15, 22 Mar 7*, 28* Apr 4, 18*, 27 May 2*

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*The asterisks notes special edition issues. Special Edition Issues statistically have a higher circulation rate than normal weekly issues.

Therefore, prices for ads in these issues are 150% the standard price.

However, we do offer early-bird specials for ads acquired at least two weeks before the standard deadline. More Information for our special issues are located on the following page.

All standard deadlines for ad submissions are exactly one week prior to the publication date.

Publication Dates

2011- 2012 Calendar

Pace University • The Pace Press • 41 Park Row New York, NY 10038 Phone (212) 346-1553 • ads@pacepress.org • pacepress.org

Special Issues

Issue

10-year 9/11 Tribute Fashion Week 2011 Halloween Black Friday Finals/Internships New Year Spring Break April Fools The 4/20 Issue Best Of 2011 - 2012

Print Date

September 14 September 21 October 26 November 16 December 14 February 1 March 7 March 28 April 18 May 2

Early Deadline

August 31 September 7 October 12 November 2 November 30 January 18 February 22 March 14 April 4 April 18

Standard Deadline

September 7 September 14 October 19 November 9 December 7 January 25 February 29 March 21 April 11 April 25

Early Deadline Special Issue Prices FULL PAGE {W}10” X 13” COLOR - $757 B/W - $603

3/4 PAGE {W}10” X 8.5” COLOR $603 B/W - $472

HALF PAGE

1/4 PAGE

1/8 PAGE

HORIZONTAL {W}10 x 6.25”

HORIZONTAL {W}5 x 6.5”

HORIZONTAL {W}5 x 3.25”

VERTICAL {W}5 x 13”

VERTICAL {W}6.5 x 5”

VERTICAL {W}6.5 x 2.5”

COLOR - $420 B/W - $315

COLOR - $210 B/W - $157

COLOR - $105 B/W - $78

HALF PAGE

1/4 PAGE

1/8 PAGE

HORIZONTAL {W}10 x 6.25”

HORIZONTAL {W}5 x 6.5”

HORIZONTAL {W}5 x 3.25”

VERTICAL {W}5 x 13”

VERTICAL {W}6.5 x 5”

VERTICAL {W}6.5 x 2.5”

COLOR - $460 B/W - $345

COLOR - $230 B/W - $172

COLOR - $115 B/W - $86

Special Issue Prices FULL PAGE {W}10” X 13” COLOR - $862 B/W - $661

3/4 PAGE {W}10” X 8.5” COLOR - $661 B/W - $517

Submission Formats Accepted formats for submission include:

.BMP, .JPEG, .PDF, .PPT, .PSD, .TIFF, .INDD

It is recommended that ads be higher than 300 dpi for optimal quality

More Information on Advertising with The Pace Press PROOF OF PUBLICATION For display ads, one single page tear sheet and one full issue will be mailed within nine days of publication. If more tear sheets are needed, please be sure to specify this on your insertion order.

BILLING Orders cancelled before the deadline will not be charged. Orders cancelled after the deadline will be charged in full. Accounts over 60 days old will be considered past due and assessed a charge of 1.5% per month of total balance due. Accounts over 90 days old will be considered delinquent and all current and future advertisements will be suspended until payment is received.

ERRORS AND MAKE GOODS The Pace Press will make partial or full adjustments for errors made on its part that detract from the value of the ad in question.

The Pace Press may offer to publish a corrected ad in another edition of the newspaper in lieu of monetary adjustment. Claims for adjustments due to errors in published ads must be received within five business days of receipt of proof of publications.

Adjustments after this period will not be made.

The Pace Press always checks ads for errors or typography and imaging and tries to correct them before publication. In the case of camera ready and read-only artwork, the advertiser will be notified of the problems as soon as possible. Adjustments will not be made for the ads published with errors made solely by the advertiser or advertising agency. Claims for adjustments due to errors in billing must me made within seven business days of receipt of invoices.

METHODS OF PAYMENT Checks or money orders, made payable to The Pace Press, can be mailed to: The Pace Press 41 Park Row, Suite 902 New York, NY 10038

* The Pace Press reserves the right to refuse ads for any reason.