ABOUT THE BRAND

MOODBOARD MULTICOLORED FOUR SEASONS

Driftless Curiosity is vibrant and joyful. The brand embodies a fun spirit and mindful values and actions concerning personal, social, and planetary wellness. The branding is grounded in the mission and vision and inspired by Driftless topography, forms of local rivers, and the concept of three types of curiosity. It is multicolored, from a color pallet based on the four seasons and photos from the farm where Driftless Curiosity is located.

*Cognitive scientists have identified three types of curiosity: Diversive curiosity: the attraction to everything novel, which is with us from early childhood. Epistemic curiosity: a desire to learn and understand. Empathic curiosity: an interest in the thoughts and feelings of others. From Ian Leslie’s, Curious: The Desire to Know and Why Your Future Depends On It