July 22, 2015 by The O'Colly

STAN THE MAN

Stillwater’s Jumpin’ Little Juke Joint turns 40. Pages 4 and 5

WEDNESDAY, JULY 22, 2015

O’COLLY OCOLLY.COM

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tillwater’s Mattress Store

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Corner of 5th & Main / 405.624.3212 / stillwaterfurnitureshowcase.com

Family friendly fun, downtown

Photos by Luke Spencer Co-Editor-in-Chief

On the third Friday of every summer month, downtown Stillwater’s Fridays, Food Trucks and Tunes event features live music. Attendees enjoy this month’s musial guest, Mountain Deer Revival.

FFTT hosts several traveling shopping vendors each month. Madison Warlick browses the selection at Jonque MODE.

Gidian Mitchell and his grandmother, Tanya, love all the furry friends at FFTT.

Enjoy a Spiritual Journey This Sunday Nothing is impossible to God

Your One-stop shop in the OSU Student Union

KVRO - FM (101.1) 9:00 am - The Weekly Bible Lesson - Shines the light on the Scriptures so we can see and know how God cares for us today, as he cared for those in Bible times. 9:30 am - Sentinal Radio - Where others share how, through prayer alone, the love and laws of God healed whatever was keeping them from living life to the fullest. This week’s topic is shown above. Brought to you by Stillwater’s Christian Science Church Also Visit www.christianscience.com WEDNESDAY, JULY 22, 2015

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Two Locations In Stillwater 060 Student Union 3910 W 6th Ave

405.372.2346 print6556@theupsstore.com

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Food trucks and trailers of Oklahoma businesses line the edges of 7th Avenue from 6 to 10 p.m. The event happens montly until late November, so there’s plenty of evenings left to enjoy.

Thursday 8 a.m. - 6 p.m. Friday & Saturday 10 a.m. - 6 p.m.

$10 Rack, $15 Rack, $20 Rack 15% off all regularly priced apparel in store (t-shirts exempt)

Sale Table of Jewelry and Misc. Items!

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WEDNESDAY, JULY 22, 2015

O’COLLY

PAGE 3

Burgers, fries and a legendary smile

By JERIMY SHERIN Staff Reporter Plastic cups sweat moisture onto well-worn tables as music plays in the background. The smell of burgers and fries drifts through the air as a TV blasts sports updates. This place has had its food and products endorsed by sitting presidents, ESPN personalities and country music legends. And if you can find a seat on game day, you’re one of the luckiest people in the county. This is the worldrenowned “jumpin’ little juke joint” at the corner of West and Elm streets called “Eskimo Joe’s,” and it turns 40 years old this week. Eskimo Joe’s opened on July 21, 1975, but the origins of the business started a few months before, the result of a sudden Sunday-afternoon partnership between Stan Clark and Steve File. “Starting this place was an absolute, spur of the moment, wild hair deal,” Clark said. “I’m watching reruns of Star Trek, laying on the couch, and File walks in. He goes ‘Hey, Clark, I’m gonna open a bar!’” Clark knew that a twostory bar was available to rent, and offered to go into business with File. “Ten minutes later we’re shaking hands with the guy that owns the building, and that’s how this thing started,” Clark said. The bar was set up to serve what was advertised as the coldest beer in town, sometimes for 10 cents a bottle, and work began immediately on logistics and a logo. “We did ten cent draws a lot in the early days,” Clark

Stan Clark was an open book about the history of the restaurant and spoke with us for over two hours.

said. “One of our early slogans was ‘Ten cent brew, a dollar will do!’” The bar found quick success so close to campus. “I never had designs on getting rich or making something that was huge,” Clark said. “I just wanted what I was doing to be special. And I think we accomplished that, honestly, within the first few weeks we were open.” Clark, who graduated from Oklahoma State University with a degree in business administration in 1975, discussed the Eskimo Joe’s history on Friday while eating cheese fries and drinking Arnold Palmer’s at the restaurant. Wearing shorts, a T-shirt and a genuine smile, he is a unique combination of laid-

WEDNESDAY, JULY 22, 2015

back style and enthusiastic semester the study was if a energy, constantly waving to legal entity or a competitor friends new and old as they fundamentally changes the come into his establishment. playing field, you better be He remembered back ready to do something. And to 1984, when Oklahoma this wasn’t a class project, changed the legal drinking this was my life. This was age from 18 to 21, and a something I worked eight large portion of Clark’s cusyears to build.” tomers were In an effort Eskimo Joe’s legally barred to keep the from his business Where: business. It afloat, Clark 501 W Elm Ave. threatened to “decided to Stillwater, OK 74074 close Eskimo throw food Joe’s doors for into the mix” Hours: good. and began Mon.-Sat:11-2 a.m. “It scared serving lunch Sun.:11 a.m.-9 p.m. me to death,” and dinner as Clark said. well. “But my “It scared response in that case really me to do it,” Clark said, as stemmed from my macrohe waved to a young family economics course at Oklaacross the room. homa State. I remembered “I thought I might screw during the course of that up a good bar business by O’COLLY

JERIMY SHERIN/O’COLLY

trying to be a restaurant. Fortunately, we’ve been able to straddle that for years now, serving multiple generations during the day and still be able to crank it up at night, have a band, and to have a ball.” What could’ve been a deathblow to his business turned out to be a very successful decision to diversify. “Nothing like diversity, frankly, to bring out the best, to bring out the energy, to bring out the all-out effort,” Clark said. “At the time, I had 13 employees. By the time we added a small kitchen, and a very simple menu, we had 45 employees. I loved the immediate response so much so that I decided to open a second restaurant, and in another few months,

I had 105 employees. So it changed things quickly.” Success like that in the restaurant business is not only rare, it’s unheard of. A study by Ohio State found the failure rate for restaurants was 57 to 61 percent over a three-year period. “Because we were at risk, it was part of the motivating factor that drove us so hard to become successful,” Clark said. “I think one of the things about the restaurant industry that adds to its high mortality rate is that anyone that likes to eat might think ‘I wanna open a restaurant.’ Maybe they’re a good cook, but they don’t have any business background. Or maybe they’re a good business person but they’re not a people person, and they understand numbers but they don’t understand people. I think more than anything, we’re in the people business. And if you treat people well, and you care about delighting them, you’ve got a real good chance at survival.” “Survival” could very well be Eskimo Joe’s middle name. Clark has closed a couple of restaurants that were not as successful as the company had hoped for, including Stillwater Bay Oyster Company and Joeseppi’s. “At the end of the day, it’s gotta contribute,” Clark said. “If you’re not making money, you can’t do any good for anybody.” But pure profits and constant expansion are not what drives this business. There are no plans to open a restaurant outside of Stillwater. See Eskimo Joe’s Page 5 PAGE 4

Eskimo Joe’s: ‘...I think more than anything, we’re in the people business...’ From Page 4 “I don’t know, I just never could look at another place and think in my heart that that was going to be Eskimo Joe’s,” Clark said. At Eskimo Joe’s, having a good time is not the only goal. Doing good for others is also a top priority, and has been engrained into the company’s culture for a long time. “Special Olympics was the first cause-marketing cause that we ever got involved with,” Clark said. “We actually contacted Special Olympics of Oklahoma and told them ‘Look, we want to help. I don’t know what we can do, but when you guys bring all those people to town, we feel like we owe you something. What can we do to help?’” It was at that point the Special Olympics asked Clark to have a shirt designed. The T-shirt was created, and proceeds from the sale of the shirts go directly to Special Olympics of Oklahoma. “That was back in 1998, and it’s enabled us to give them back tens of thousands of dollars. “Folds of Honor was the same deal,” Clark said, noting the donation Eskimo Joe’s will make to the nonprofit organization. Folds of Honor provides scholarships to military families that have lost loved ones in combat. Clark hopes to be able to donate $20,000 to the nonprofit. “That will provide a $5,000

JERIMY SHERIN/O’COLLY

Starting as just a college-town bar in 1975, Eskimo Joe’s has grown to national recognition.

scholarship for four years for the child of a fallen or disabled military person,” Clark said. “We’re thrilled if we can do that.” When it comes to the menu, Clark has a clear favorite after all these years. “I love me some hamburgers,” Clark said. “I love Joe Specials, I love Little Joe’s, and I love our Fowl Things, too. But probably my very favorite thing is our fresh cut French fries, with or without the cheese. I think our fries are just world-class.” Cheese fries and good burgers aren’t the only things Eskimo Joe’s is known for. Happy, energetic employees who love their jobs are a staple of the business as well. “Those five hundred people are key to what we do every day,” Clark said. “Those young ladies over there at the hostess stand are a lot more important to the success of Eskimo Joe’s than I am because they’re the ones making that first impression. Are we attentive? Do we care? Are we really delivering a fun experience?

WEDNESDAY, JULY 22, 2015

That’s what we’re all about.” Many employees have parents who also worked for Clark. “We’ll have kids that say ‘My dad worked there, said it was great!’” Clark said. “We’ve employed tens of thousands of OSU students now, and for them, hopefully this is a very special part of their memories of their college experience.” The weeklong celebration of the fortieth anniversary is packed with concerts, contests and prizes. Monday night kicks off the week with an outdoor concert featuring The Great Divide at 8 p.m. The concert is free, accepting $10 donations to the Folds of Honor Foundation at the gate. On Wednesday, the latest Eskimo Joe and Pistol Pete design will be revealed at noon, and “Celebrity Waiter Night” will be from 6 to 8 p.m. with OSU’s Coaches vs. Cancer group. Friday night, the restaurant will host Rhythm and Brews, Stillwater’s first craft beer and music festival, beginning at 5

p.m. The event features more than ten Oklahoma musical artists and six Oklahoma breweries.

O’COLLY

Kendra Moreland, director of public relations, highlighted the culmination of the week’s events this coming Saturday. “We start with a kid’s carnival on our northeast lot,” Moreland said. “It’s just kids coming to get wet, with water inflatables and face painting and free entertainment for the kids from 9 to 12 on Saturday morning. While that’s going on, from 11 to 1, we start the poster giveaway and signing. Stan and Mike Staubus, who draws the art, will sign them.” The day will also feature magician David Magee and My So Called Band. Visit eskimojoes.com for more information and schedules. With forty years of success under his belt, Stan Clark, and his business, shows no signs of slowing down. “I have absolutely no

designs on retiring whatsoever,” Clark says. “I love what I do, and I can’t imagine not working. I feel very fortunate and we’ve been able to do a lot for others. From a philanthropy standpoint, those opportunities are widening every year, so I do look forward to some significance on some other fronts. But really, this is the platform that lets me do things of significance.” 40th anniversary week

When:

July 20 - 26

For the week’s event details, visit: eskimojoes.com/ nightlife/anniversary

news@ocolly.com

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PAGE 5

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Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis

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WEDNESDAY, JULY 22, 2015

ACROSS 1 Place for Lightning and Hurricanes 5 Confederate soldiers 10 “It’s okay, I guess” 13 Sign 14 Screen dot 15 “Rumble in the Jungle” fighter 16 *It classifies ancient times based on metals 19 Ancient volume 20 Passports, licenses, etc. 21 “Egad!” 22 Itty bit 24 “Green Eggs and Ham” opening 26 Toward the back 30 Jamaican export 31 *Typical worker’s break 36 Seals with pitch 37 Some drafts 38 Frightful cry 40 Fitting 41 Cone droppers 43 Where Georgia is 44 *Possible reason for marriage counseling 48 Fictional planet 49 Go downhill 50 “The Kiss” and “The Thinker” 53 Soup veggie 54 Many a miniseries 55 Spoil 57 Obedience school item 62 *Justification for eating food that’s fallen on the ground 65 Genetic info carrier 66 Like Cheerios 67 “Paradise Lost” character 68 Hankering 69 With 70-Across, prized programming slot ... or a hint to the first two parts of the answers to starred clues 70 See 69-Across

O’COLLY

7/22/15

By Tom McCoy

DOWN 1 Military prep prog. 2 Texter’s qualifier 3 Stereotypical scifi fan 4 Joint where kids are welcome? 5 A D will usually lower it: Abbr. 6 Unbending 7 Took a hatchet to 8 “You got that right!” 9 Wily 10 Trig or calc, to a Brit 11 Colleague of Antonin and Anthony 12 Call-home opener 17 Not needed 18 French river to the English Channel 23 “__ more bright ideas?” 25 Arctic divers 26 “__ girl!” 27 Cashless deals 28 Rich dessert 29 Newspaper figs. 32 On the lookout 33 Otherwise 34 Stacks like Tupperware

Tuesday’s Puzzle Solved

35 Unfreeze 39 Madeline of “Clue” 41 Seedless plant 42 Lefty’s writing concern 43 __ Jordan 45 Give expression to 46 Stun 47 Willy Wonka creator Dahl 50 Prepare beans, Mexican-style

7/22/15

51 Weigh in 52 Backless sofa 53 Introduction 56 When Tony sings “Maria” 58 Q.E.D. word 59 BMW rival 60 Shut angrily 61 Iron-rich blood pigment 63 Bread, at times 64 Hershey-toScranton dir. PAGE 7

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7/22/15

SOLUTION TO TUESDAY’S PUZZLE

Complete the grid so each row, column and 3-by-3 box (in bold borders) contains every digit, 1 to 9. For strategies on how to solve Sudoku, visit

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Today’s Birthday (07/23/15). You have the confidence to make something big happen this year. Practice doing what you love. Grow skills and level up your game. A new moneymaking phase opens after 10/13. Travels and studies reach a turning point after 10/27. New beginnings arise for your shared finances after 3/8. Clarify communications after 3/23. Play for love. To get the advantage, check the day’s rating: 10 is the easiest day, 0 the most challenging. Aries (March 21-April 19) -- Today is a 7 -- You’re especially creative and clever for the next three weeks, with Mercury in Leo. Your powers of explanation, description and clarification thrive. Enjoy stimulating conversation. Write your story. Attend to finances today and tomorrow. Heed a call to action. Taurus (April 20-May 20) -- Today is a 6 -- The next three weeks favor domestic projects and family time, with Mercury in Leo. Strengthen infrastructure and foundations. Collaborate today and tomorrow with your partner. Align on proposed actions, and work out who does what. Gemini (May 21-June 20) -- Today is an 8 -- What would you like to study? It’s easier to learn over the next three weeks, with Mercury in Leo. Devour the material. Read, write and communicate. The workload can seem intense today and tomorrow. Pace yourself. Cancer (June 21-July 22) -- Today is a 9 -- For the next three weeks, with Mercury in Leo, it’s easier to make money. Profit through communications and networking. Build personal and professional relationships. The next two days are reserved for fun. Love blossoms, if you notice. Leo (July 23-Aug. 22) -- Today is an 8 -- With Mercury in your sign, connecting like-minded people satisfies over the next three weeks. Talk about passions and enthusiasms. Take a bold stand. You’re coming into your own. Take care of home and family today and tomorrow. Virgo (Aug. 23-Sept. 22) -- Today is a 7 -- Finish old business over the next three weeks. Retrospective and nostalgic projects satisfy. Keep a journal. Forgive, even if you don’t forget, so you can move on. Focus on communications over the next two days. Libra (Sept. 23-Oct. 22) -- Today is a 9 -- Focus on making money today and tomorrow. Brainstorming and group meetings are favored, with Mercury in Leo for the next three weeks. Talk it over with your team. You can advance professionally. Watch and listen. Scorpio (Oct. 23-Nov. 21) -- Today is an 8 -- A professional dream can get fulfilled over the next three weeks, with Mercury in Leo. Share your process. You’re even more powerful than usual over the next two days, with the Moon in your sign. Discover creative opportunities. Sagittarius (Nov. 22-Dec. 21) -- Today is an 8 -- Begin a three-week expansion phase. Long distance communications add essential input. Distant shores beckon. Expand your investigation. Remain sensitive to a loved one’s wishes. Early time spent on planning pays off in spades. Map your course. Capricorn (Dec. 22-Jan. 19) -- Today is a 9 -- Discuss shared financial ventures over the next three weeks. Make decisions regarding joint accounts and investments. Handle the paperwork. Listen to all views. Inventory your resources. Groups and committees energize over the next two days. Celebrate together. Aquarius (Jan. 20-Feb. 18) -- Today is a 7 -- Partnership is the name of the game over the next three weeks, with Mercury in Leo. Learn from experts. Dress to impress. Maintain clear communications channels. A career boost gets your attention today and tomorrow. Ace the test. Pisces (Feb. 19-March 20) -- Today is an 8 -- You’re especially busy. Over the next three weeks with Mercury in Leo your work is in growing demand. Things are getting interesting. Conditions are better for travel today and tomorrow. Blend business with pleasure. Get creative.

Single copy newsrack price is 25 cents WEDNESDAY, JULY 22, 2015

O’COLLY

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