MARKETING YOUR LISTING
Keller Williams Jackson Hole Each office is independently owned and operated. kwjacksonhole.com
PREPARED FOR
Diamond T Land & Cattle
Chris & Rachel Keller
Thank you for the opportunity to consider selling your incredible residence with NeVille | Asbell | Real Estate! We look forward to working together, and ultimately selling your property. We understand our unique and competitive Jackson Hole market, its inventory and annual sales, and what attracts buyers to certain property types in the Jackson area. We look forward to investing the time to learn and appreciate the unique characteristics of your property, and will utilize these to present your home to the market. In the following pages, you will find useful information on our team’s expertise, our powerful affiliations, and our thoughtful marketing process, coupled with our personable approach to working with you every step of the way. Sincerely, NeVille | Asbell | Real Estate
David A,
Shawn M.
NeVille
Asbell
YO U R LO C A L LY OWN E D BR OK ER AGE IN
JACKSON HOLE Keller Williams believes that real estate is a local business, driven by individual agents and the market share they’ve earned. As your team on the ground here in Jackson Hole, we have the inside knowledge of the community and the market that you need to make informed decisions. As leaders in luxury, we are excited to share with you our key strategies that make us unique – from our proven techniques for finding buyers to how we prepare and market properties. We pride ourselves on our ability to move you from where you are now to where you want to be.
Your Dedicated Team NeVille | Asbell | Real Estate - Consistently named a Top Producing Sales Team is comprised of successful, dedicated and experienced professionals, backed by years of luxury sales success, global connections, and the largest and most dynamic real estate brokerage in the region. NeVille | Asbell | Real Estate understands the Jackson Hole, Teton Valley and its surrounding areas markets.
David’s family extends back five Wyoming generations. David was raised in Casper, Wyoming and Has been a resident of the Jackson hole area since 1988. David and his family have been involved in Wyoming’s natural resources industry, the resort industry, tourism industry, and the real estate industry for the past 30+ years.
Shawn was born and raised on a cattle ranch in Wyoming. While growing up, Shawn was involved in family real estate development projects throughout the state. Shawn and his wife Amy, who has been a Teton County school teacher for 20+ years, and is the co-owner of Jackson Hole Half Marathon, enjoy spending time raising their two children, while instilling in them a true appreciation for the quality of life that Jackson Hole has to offer.
NEVILLE | ASBELL | REAL ESTATE 270 W Pearl Ave. Suite 101 Jackson Hole, WY 83001 307.690.3209 | Team@nasre.com
Notable Sales
10503 & 10505 N FERN LANE
1205 E MIDDLE MEADOW ROAD
2005 SOUTH CRESCENT H ROAD
We repped both sides. This property has some of the best views I’ve ever seen in Jackson. 100+ acres on the Snake River looking into Death Canyon, and all the big Teton peaks. Truly a historic property that is absolutely breathtaking. Our client loved this property so much they purchased the home next door on 6 acres (see below). The list price on this one was $14.45M.
Incredibly built home with some many custom features. All north facing rooms in the home have views of the Snake River from the windows. Pool, hot tubs, and insane views of the Tetons. List price was $16.95M. Now our buyer has one of the most epic compound properties in Jackson Hole. Legacy property, no question
This home is Jackson Hole’s most distinctive contemporary residence on 35 private acres in Crescent H Ranch.The heart of the home, the central living space, connects two wings of the residence. The north wing offers a guest suite, master suite and conservatory. The west wing features two-guest suites & media room. The separate owner’s level offers an office, a library, & the master bedroom with hisand-hers bath. List price was 18M.
We are the HOUSE OF EXCELLENCE, home to the world’s finest agents. We provide an undeniably positive experience with an ease and comfort that our customers deserve. We are Keller Williams Luxury.
K EL L E R W I LLIA M S
#1 As the world’s largest real estate franchise
192,742 AGENTS WORLDWIDE
by agent count in the world and leader in unit and sales volume in the United States Keller Williams dominates the landscape in global real estate.
50 REGIONS
We offer comprehensive services to investors, property owners, tenants, and developers around the world. We know the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
1,100 OFFICES
18,295 LUXURY SPECIALISTS
1.3M TRANSACTIONS CLOSED agents closed more than 1.3 million transactions, up 9.9% over YTD ’20
$532.2B SALES VOLUME up 30.6% over YTD ’20
728,900 NEW LISTINGS up 2.2% over YTD ‘20
KW EN D OF YE A R 2021
YEAR IN REVIEW A Year of Record-Breaking Achievements As the world’s largest real estate technology franchise by agent count, as well as the No. 1 in units and sales volume in the United States, KW and its agents excelled in 2021, gaining market share and continuously performing at the highest level.
C U LT U R E Forbes ranked KW on its
KW won an Inman Innovator
annual list of World’s Best
award for ‘Podcast of the
Employers 2021.
Year 2021.’
Keller Williams ranked in
Forbes ranked KW on its
best companies in 2022 for
annual World’s Top Female-
real estate by Linked-In.
Friendly Companies 2021.
Gary Keller ranked as the nation’s most powerful leader in Real Estate 2022 by Swanepoel Power 200 (SP200).
KW unveiled the KSCORE, a national, first-of-its-kind, fully-digital real estate training program.
328,000 TRANSACTIONS CLOSED down 9.9% over Q2 ’21
$147B SALES VOLUME up 1.0% from Q2 ‘21
206,000 NEW LISTINGS down 3.9% over Q2 ’21
KW Q2 2 022
KELLER WILLIAMS REPORTS Q2 ‘22 Keller Williams (KW), the world’s largest real estate franchise by agent count, reports Q2 ’22 results, having achieved significant growth and topped franchise and corporate culture rankings. “Our agents are thriving in highly dynamic housing market conditions,” said Sajag Patel, chief operating officer, KW. “We are pleased with our performance and saw record-breaking sales volume in Q2.” “Looking ahead, we see the market balancing from the effects of unprecedentedly low mortgage rates and inventory constraints,” said Patel. “Yet, no matter the market, we will continue to deliver our industry’s best training, coaching and technology that allow our agents’ businesses to thrive.” “In Q2 ’22, we surpassed 176,000 agents across the U.S. and Canada – a historic feat,” said Marc King, president, KW. “And, we continue to attract agents at such a clip because we maintain a strong culture and community that offers limitless growth for real estate entrepreneurs.” Keller Williams is home to 176,438 agents in the United States and Canada and 16,304 agents operating outside of the United States and Canada, for a total of 192,742 agents worldwide, as of June 30, 2022. In Q2 ’22 alone, KW added 3,098 net agents across the U.S. and worldwide regions.
M AR K ET I N G
TIMELINE
1
2
3
PRE LAUNCH
IMAGERY
FLOOR PLAN
• Staging
• Daytime Photography
• Comprehensive Floor Plan
• Landscaping / Curb Appeal
• Twilight Photography
• Virtual Walk-through
• De-clutter Assessment
• Aerial Footage
• Matterport 3D
• Deep Clean
• Lifestyle Video
• 360° Tour
• Handyman Repairs
• Virtual Tour
4
5
6
LISTING LAUNCH
SIGNAGE
EMAIL CAMPAIGN
• MLS Syndication & KWLS
• For Sale Sign
• Property Announcement
• International Sites
• Open House Signs
• MLS Email Broadcast
• KW National Referral Network
• Descriptive Signage
• Open House Invitations
• Landing Pages
• Targeted E-Blast campaigns to over 50,000 agents
7
8
9
PRINT CAMPAIGN
DIGITAL CAMPAIGN
EVENTS
• Brochures
• Featured on KW Pages
• Broker Open
• Advertising Package
• Lead Generation Campaigns
• Broker Tour
• Flyers
• Social Media
• Open House
• Postcards
• KW Command Integration
• Special Events
• Syndication to over 750 sites
HI G H- I M PAC T
PHOTOGRAPHY Nearly all home buyers use the Internet when searching for a home. Professional listing photos are critical - they help determine the number of views your property will receive, and they trigger an emotional response in buyers. THIS PROCESS INCLUDES: • Scouting before the shoot • Staging • Art direction • Lighting and angles • Post production
T E C HN O LO GY DR IVE N
MARKETING When it comes to marketing, innovation has always been at the forefront. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. By capturing the attention of prospective buyers and showcasing your home in the best light, video campaigns and visual storytelling are revolutionizing the industry. Additionally, drone videography and photography can be used to create captivating marketing content that will set your property apart from the competition.
3D
MATTERPORT With this cutting-edge technology, we bring listings to life with immersive experiences that break the mold of traditional virtual tours. A Matterport 3D Showcase allows home buyers to move around a property and see it from different angles. With one shoot, we can deliver all the visual marketing assets you need.
KW LUXURY
PRI NT
MEDIA EMERGING TRENDS EXPERT INSIGHTS ON BUYERS’ NEEDS
RIGHT ON BRAND THE LURE OF BRANDED RESIDENCES
OVER THE TOP
FUNKY FEATURES ENHANCE TODAY’S HOMES
It’s true that the digital landscape has changed the role of print media in real estate marketing, but print media is far from
WINTER 2023
dead. In fact, when it comes to your real estate marketing plan, Keller Williams strategically places advertisements in top print media venues. Our advertisements are placed in local, regional, national, and international Keller Williams Jackson Hole invites you to enjoy this complimentary issue. Learn more about them on page 92 and see their featured properties on pages 94-95. Keller Williams Jackson Hole | 307.201.5231 KWJacksonHole.com | 155 W. Gill Avenue, #103 Jackson Hole, WY 83001
publications targeting specific demographics.
PR I NT
MARKETING Using our expert in-house and out-of-house designers, we create custom, luxury media packages for each listing. To give your marketing elements a luxurious edge, we partner with graphics companies that provide the industry standard in high-end printing.
750+ SITES
60 COUNTRIES
60M POTENTIAL BUYERS
16 LANGUAGE TRANSLATIONS
M AXI M U M
WEBSITE EXPOSURE Keller Williams Real Estate Advertising Network has the Largest International Reach As a result of our partnership with ListHub Global & Keller Williams, we are able to develop our international marketing strategy to make the selling process easier and to reach more clients worldwide than ever before. Providing our clients with best-in-class technology, unmatched expertise, and world-class service is our top priority.
KW.COM Consumers can access all the real estate information they need on the KW.com website, including local featured listings on the home page, and a mobile-optimized version. • As Keller Williams agents, we receive text messages straight from consumers through our listings. • The real-time open house search has increased open house visibility. • We receive over 2.6 million unique visitors to our web network each month.
Jackson Hole Real Estate
INTERNET MARKETING Extended Market Reach As soon as you list, we’ll be able to access the Keller Williams Listing System (KWLS). Through this proprietary, exclusive system, your property will be marketed on-line 24/7 through more than 350 hightraffic search websites. KWLS integrates with other KW tools and facilitates syndication to the top websites while promoting your listing.
KWJACKSONHOLE.COM In addition to our national and international websites, it is important to our professionals to have your listing beautifully represented on a local website as well. We know that buyers start their search on-line. Our Keller Williams Jackson Hole website is an excellent landing page. It is of utmost importance to buyers that they work with agents who know the ins and outs of the area that they are looking to invest and spend time in. Our agents have the most local experience of any other local brokerage.
IN D I V I D UAL
PROPERTY WEBSITE Individual property websites are built exclusively to showcase your specific property. This website’s purpose is to highlight your home as a standout showcase listing while providing all-encompassing information in one location. This website features more than what is typically found on the MLS.
Social media marketing for real estate is more relevant than ever. With
SO C I AL
millions of people using social media around the world, you can see why it
MEDIA
may be one of the most effective platforms for promoting your listing. Because social media gives agents a better opportunity to interact with customers, it generally provides for a better engagement with potential buyers.
Pricing & Buyer Expectations Pricing your property competitively will generate the most activity from other agents and buyers.
T HE R I G HT P R IC E F O R
ATTRACTING BUYERS Agents and buyers will be more likely to take action if your property is priced competitively. A high price for your home may force you to drop the price of your listing below market value in order to compete with new, well-
PR ING AS K
O WH RS TY YE BU OPER OF R GE AT P TA OK EN RC L LO L PE WI
ICE
priced properties.
PR I C I N G
MISCONCEPTIONS
What you paid
What another agent says
What you want
What your neighbor says
What you need
Cost to rebuild today
Your property’s value is determined by what a buyer is willing to pay and what a seller is willing to accept. Buying decisions are based on comparisons between your property and other nearby properties. Oftentimes, your first offer is usually your most competitive. When we finalize the listing agreement, it is very important to price your property competitively.
A GUIDE TO SELLING YOUR HOME
Price Ahead of the Market – Buyer's Market If sellers find themselves in a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.
BU Y E R ’ S
MARKET It is easy for sellers to get caught up in a market with falling home values. It is
Missed Opportunity
possible to chase the market down, and miss target, if a seller is not aware of the current market.
Patricia Cohen, ePro, Realtor Broker Associate, FA40008459 http://www.montroserealestate-forsale.com pcohen@kw.com 970-596-5859 Mobile 970-252-8528 Desk
A GUIDE TO SELLING YOUR HOME
Price Competitively – The First 30 Days Are Critical The right price is important. • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value.
Cohen, ePro, Realtor Associate, FA40008459 www.montroserealestate-forsale.com @kw.com 6-5859 Mobile 2-8528 Desk
THE RI GHT PRI CE I S
IMPORTANT • When a property first hits the market, it generates the most interest. • If a property is priced correctly, there will be a high number of showings and buyer tours during this period. • A price that is set too high and then dropped later fails to generate a strong response. Home prices that start high may end up below market value.
A GUIDE TO SELLING YOUR HOME
Price Right – Time on Market Works Against You If you want to compete, be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
IF YOU WA N T TO CO MP E TE
BE COMPETITIVE • Short attention spans are characteristic of the buying market. • Right from the start, you need to price your home correctly. • A competitive price attracts buyers. • It is difficult to sell a home that is overpriced. • Our goal is to generate offers before the market moves on to newer listings. Patricia Cohen, ePro, Realtor Broker Associate, FA40008459 http://www.montroserealestate-forsale.com pcohen@kw.com 970-596-5859 Mobile 970-252-8528 Desk
BUYERS 202 2 B U YE R
2022 VALUABLE
INFORMATION SOURCES
WEBSITE FEATURES
Real Estate Agent
87%
Property Photos
84%
Mobile or Desktop
74%
Detailed Property Info
80%
Open House
41%
Floor Plans
55%
Online Video Site
40%
Virtual Tours
43%
Yard Sign
35%
Agent Contact Info
43%
Home Builder
19%
About Recently Sold Properties
39%
Print Newspaper Advertisement
7%
Pending Sales / Contract Status
39%
Home Book or Magazine
6%
Neighborhood Information
37%
Billboard
4%
Interactive Maps
34%
Television
2%
Videos
28%
Relocation Company
2%
Open House Information
20%
*Source: National Association of Realtors
W H AT B U YE R S WA N T F R O M
THEIR AGENTS 14% Help understanding the sale terms
7% Obtaining pricing of comparable homes
11%
52%
Help negotiating the best possible price
Help finding the right home to purchase
5% Determining what the buyer can afford
6% Help with completing paperwork
3% Finding and arranging finance options
1%
1%
Educating buyers about the neighborhood
Finding qualified renters for the buyer’s property
You, at the center of everything. Real estate is a personal business, something we take to heart. Demonstrated by how we thoughtfully treat our relationship with you, our utmost priority, you will always be at the center of the Keller Williams universe.
Keller Williams Jackson Hole Each office is independently owned and operated. kwjacksonhole.com