We focus on Professor James Widmer, whose Washington-based Advanced Electric Machines is at the forefront of revolutionising the transport sector.
After swapping a career in aerospace for academia, Prof Widmer quickly identified a trend wherein car makers – keen to bolster their green credentials – were pushing ahead with battery-led projects that, contrary to their ambitions, were environmentally unsustainable. His ethos is mirrored by make-up artist Kim Cattin, who appears in another of our features. Five years ago, while working on an international magazine photoshoot, Kim found herself struggling to create a new look – brushed up, fluffy, natural eyebrows. With a lack of suitable tools at her disposal, Kim – alongside mum Donna – came up with Soap Brows.
