Reasons to Consume Irish Dairy

Back To School

Sinead Delahunty of Delalicious and Registered Dietitian Evan Lynch worked with the NDC to produce a video with advice on creating nutritious, tasty affordable and above all quick Back to School Lunches that any teenager can get stuck into. Not only do we know that many Irish teens are not getting sufficient amounts of important nutrients like calcium and vitamin D which are important for bone health but we also know that unhealthy eating patterns established during these years can continue into adulthood.

Sports Ambassador Launch

The NDC launched three new sports ambassadors in 2022, Irish Olympic rower Paul O’Donovan, International GAA Football player Vikki Wall and international rugby player Eimear Considine. The athletes took part in a press conference to announce their roles with NDC and a number of interviews took place with extensive press coverage. The athletes also took part in further promotion campaigns for NDC throughout the year.

Tour de Picnic

The NDC was title sponsor for Tour de Picnic – the sponsored run or cycle to Electric Picnic - for a second year. The event was promoted with NDC/Tour de Picnic branded jerseys worn by all the people taking part. A specially created dairy-rich breakfast was served in Tallaght stadium ahead of the participants heading off on the route, with further milk fuel stops along the way. The event was completed at Stradbally in a dedicated welcome area serving dairy-rich smoothies and other treats.

Sponsorship of Donal Skehan’s Christmas Show

The NDC ran the first year of the EU Sustainable Milk campaign in 2022 and as part of the media plan sponsored Donal Skehan’s special Christmas episodes which aired on the week running up to Christmas and ahead of New Year’s Eve. As part of the sponsorship deal NDC had three recipes specially developed by Donal for the show – these included a range of tasty brunch dishes rich in milk and cheese and using leftovers to be more sustainable. They featured in PR and also as part of NDC’s Christmas food promotion on social media.

Nutrition Food Shoot

The NDC continues to leverage the amazing nutrition credentials of Irish Dairy – in 2022 we commissioned renowned food stylist and photographer Sarah Kim Watchorn to take a series of photos of healthy recipes that are rich in dairy. She worked closely with NDC’s nutritionists to ensure each recipe was carefully balanced for health and nutrition. The recipes were widely promoted on NDC’s social media channels and the recipe section of the website.