Digital Dance DTLA Coverage Report 2020

The Music Center’s Digital Dance DTLA

Fridays, July 10–September 4, 2020

The Music Center’s Digital Dance DTLA Coverage • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Broadway World (2 mentions): 3,500,000 unique monthly visitors (uvm) Cultural Weekly (3 mentions): 20,000 uvm Daily News Online (9 mentions): 1,363,967 uvm Do LA (9 mentions): 2,762,940 uvm Downtown News: 100,000 impressions/ 30,272 uvm India West (Bollywood): 170,812 uvm KCET Online (2 mentions): 277,388 uvm KNBC4 Online: (3 mentions): 1,889,250 uvm KNBC - Today in LA (Jul 1, 2020 7:18 AM EDT): 9,868 viewership KPCCFM – Patt Morrison (Jul 10, 2020 5:55 PM EDT) LA Confidential Online: 14,823 uvm LA Dance Chronicle (4 mentions): 6,510 uvm LA Magazine Online (5 mentions): 297,706 uvm La Opinion (2 mentions): 257,276 uvm LA Parent (11 mentions) 200,000 uvm LA Times Online (9 mentions): 27,286,897 uvm LAist (5 mentions): 1,587,403 uvm MacaroniKid.com: n/a Moms LA: 46,173 uvm MSN Online: 10,032,659 uvm National Cyber Security News: 39,477 uvm Newsbreak: 7,331,081 uvm Orlando Parents Magazine Online: 6,544 uvm Performing ArtsLive: 27,911 uvm So Cal Pulse (4 mentions): 32,000 uvm The Hollywood Times: 1,500 uvm The World News (4 mentions): 221,215 uvm Three Tomatoes: 12,783 uvm TimeOut (3 mentions): 537,535 uvm USA Newsposts: 37,346 uvm Vidal Salsera: 10,744 uvm We Like LA (8 mentions): 1,000,000 uvm

TOTAL: 100,000 IMPRESSIONS/ 336,560,489 UVM/ 9,868 VIEWERSHIP

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The Music Center introduces Digital Dance DTLA

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By Victoria Stevens• July 7, 2020

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DIGITAL DANC.E 2020 A TMCArts Program

Friday Nights, July 10th through September 4,2020 7:00-8:00 PM

By: Victoria Stevens Hollywood. CA ( The Hollywood Times) 07/07/2020 - What does your summer look like during this COVID epidemic? Are you tired of doing the same activities over and over? Are you looking for something new to spice up your life? The Music Center in Los Angles has just announced that it is moving its 16th annual Dance DTLA summer series to an onLine formal The best part is it is free to all participates who would like to learn some new dance forms while stuck at home.

The Music Center. one of the largest and most respected performing arts centers in the nation. created Dance DTLA to engage with the community of Los Angeles as well as bring music and dance front and center within that community. ·considering that this program has been apart of the Los Angeles community for the last 15 years. we were really excited to bring the program back and I think it was really important to keep it aLive." said Project Manager Lucy Zepeda.

As COVID continues to affect the reopening of businesses. The Music Center has strategically put together a well thought out dance program for everyone to enjoy throughout the month of July without ever having to leave their home. ·over the years. this program had really grown and we had from 1.000 to 2.000 people on any given night come together to enjoy food and art making." explained Zepeda.

"Although this year the sweet 16 of DTLA is very trimmed down. we really believe that the arts are a critical part of our lives and dancing is relevant and continues to be vital in this challenging time."

When you tune in this year. each participate will get a chance to experience a 45minute workout which will include a warmup. choreography. and a cool down. Each dance class will be geared towards beginners but are open to all dance levels. ·we programmed these lessons so that anyone could participate so they are more on a beginner level." stated Zepeda. ·when we were live. we had both beginner and intermediate levels but this year our program is Dance DTLA on a diet However. the heart of the lesson is still there and folks will at least get that piece of il" There will be a variety of popular dance genres which will be taught every Friday night starting on July 10th .

I Select Category

"This year we really put out genres that were crowd favorites from Dance DTLA past participates. There will be different lessons every Friday night from Bollywood. Hip Hop. Line Dance. Cumbia. K-Pop. Salsa. Motown. Argentine Tango. and Samba. Now everyone can come together with their families and tune into a lesson and enjoy the experience of DTLA." said Zepeda.

The Music Center has collaborated with many professional dance instructors over the years and this year is no different.

"Many of our

instructors have been participating

for many years with the program.

They all have their

various skill Levels that they bring to each class. Some instructors belong to dance

companies while others have their

own dance companies in Los Angeles. For example. Achinta S. McDaniel. who

teaches our Bollywood class. is the founder of B/ue13 Dance Achinti, S MciJdniel

Company

Brandon Juezan. who teaches Hip Hip. is the project manager of Versa-Style." explained Zepeda.

As participates tune in every Friday night on the Music Center Offstage page. there will be important information on the instructor as well as their company. ·our wonderful marketing team has created an event page for each Friday night. On that page. participates will find information not only on the instructor but also on their studio or dance company that they are partnered with." said Zepeda. "Folks will be able to reach out directly to them or find more information via their website from that page."

►&·N4&·®W I Select Category

Dance DTLA is a stamp of the Music Center on the community and will continue to be so this year.

"This program is very close to my heart and the teachers have put a lot of thought and effort into it. Our team as well really wanted this program to reflect the times. The

instructors are teaching their lessons from their homes, so the participates are going to get insight into the lives of each instructor. We want to bring something to the community that's real and still stick to safer at home guidelines right now. COVID cases

are still going up and we need to continue to be cautious and protect each other." expressed Zepeda.

Photo Credit: The Music Center. Sabrina Skacan

For more information: Visit musiccenter.org/dancedtla for details

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Victoria Stevens http://www.thehollywoodt1mes.today

Victoria Stevens is an Actress, Writer, and Director who loves to travel. Extremely grateful for the many opportunities in television and film that she has been fortunate enough to get throughout the years. Her primary focus currently is on playing more comedic film and television roles, while honing her improv skills. Her goals are to become a series regular on a sitcom as well as a family drama. She loves volunteering at animal shelters and spending quality time with her family. Born and raised in New Jersey.

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The Music Center's DIGITAL DANCE DTLA Continues Through August bySV,WNe',.,10& ,Ul.312020

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The Music Center's Digital Dance DTLA continues its free online dance lessons on Friday nights through Featuring warm-up, choreography and cool down

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and those who love to dance with K-Pop, Salsa, Motown, Argentine Tango and Samba footwork. This year's Digital Dance OTLA features differe nt dance

styles weekly, with both partner and non-partner genres, so all ages can bust a move at home.

Closed captioning available for the deaf and hard-of-hearing viewers for each dance genre.

WHEN: Friday nights, August 7 through September 4, 2020 7:00 p.m.-8:00 p.m.

SCHEDULE:

DANCEDTLA

INSTRUCTOR

Salsa

Leslie Ferreira

August 7

Chuck Maa

August 14

Chris Butler Named New Associate Artistic Director Of Rubicon Theatre Company

!ltll Birdtand Brings Concert Series To BWW; Von Essen, Vosk, Rockwell, Leung, Szot & More

WHERE: musicc@nter.org

DATE

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sessions taught by top L.A. dance instructors, each 45-minute beginner dance lesson entertains viewers

August 21

Motown•

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August 28

Argentine Tango

Ilona Glinarsky

September 4

Samba•

Fraosini Giraldo

MORE INFO: Visit musiccenter.org/dancedtla for details (Dance genres and instructors are subject to change.)

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By Gwynedd Stuart and Brittany Martin - August 13, 2020

This summer is a weird one. Coronavirus cases and hospitalizations are getting worse, not better, and any early-pandemic hopes that we might be celebrating with friends and family by now have long ago been dashed. Nonetheless, it's the weekend, and it's best spent in the company of household-sharing loved ones, distancing out in nature, or enjoying some great entertainment at home. Here are our picks for things to do this weekend. Have fun, but be safe.

Digital Dance DTLA Fridays through September 4

The Music Center's series ofweekly dance lessons will look a little different this year, but it's sure to be just as much fun. No more braving DTLA traffic on a Friday evening to shake your buns-this year you can party right in your living room via the Music Center's YouTube account. This week, catch a lesson in salsa dancing; the series wraps up with Samba on September 4.

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Tips and Practices for Conducting an Online Workshop Juliet Bennett Aylah I September 22, 2020

For many artists, online workshops can be a way to connect with audiences and paying customers while COVID-19 continues to prevent real-life interaction.

Meanwhile, students get to learn a new skill, meet new people and feel a little less alone. If you're not sure how to get started, we asked experts and artists who've recently made the transition to online workshops for their best tips, caveats and practices We spoke with Lucy Zepeda, program manager of the Music Center, which offered dance classes online via Digital Dance DTLA. We also spoke with Mel Keedle of Still Life Ceramics, whose instructors are using Zoom and lnstagram to teach pottery workshops, and Kathryn Yu, executive editor of immersive entertainment site No Proscenium.

Figure Out Which Platform(s) Work for You Different platforms offer different functions. Zoom, Facebook, lnstagram, YouTube and Twitch are some of the most popular. Some, like lnstagram, are great for simple streams, while platforms like Zoom allow you to communicate with your audience face-to-face, feature multiple angles and separate guests into breakout rooms.

"Southland Sessions" offers a glimpse into how creativity is thriving in tough times. Watch the preview above

Another thing to think about is if you plan to offer live workshops, pre-recorded workshops or live workshops that are available online afterward, You can livestream on platforms like Facebook, YouTube and lnstagram, but your content can also live there after the fact.

Check Your Internet Connection Everyone we talked to said that making sure you have a strong, reliable internet connection is the number one hurdle. Google and Measurement Lab offer a tool to check your internet speed. It's possible you'll get better results in different areas of your home/classroom. If your internet seems particularly slow, contact your provider.

Familiarize Yourself with the Tech Once you've selected your platform, make sure you know how to use it. Test it out on friends, family or coworkers in advance Mel Keedle says she's had instructors practice their classes with her over FaceTime or Zoom to make sure students can see and hear them clearly Testing can also help you identify issues you might not expect. For Keedle, this included simple things, like fixing a wobbly table that caused an instructor's phone to shake as they worked with the clay Luc,1 Zepeda says the Music Center sent their dance instructors a package of disinfected recording gear, plus detailed email instructions on how to set up and use the camera.

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�we do our very best to prepare the gear and put the artist in the best possible scenario to succeed. If something does not go to plan, we're using FaceTime and Zoom to help fix the problems we can from a distancet Zepeda says.

Think About Other Tools You Can Use If you need to sell bulk tickets, you could use a tool like Eventbrite. If you're selling fewer tickets or accepting tips, apps like Venmo, Ko-Fi or PayPal allow for quick, cashless payments Do people need to receive physical items in advance? Consider how you'll ship or deliver them. Still Life Ceramics partnered with the restaurant Rappahannock to offer a Rose and Clay package, Guests could use the restaurant's Caviar page to order a bottle of wine and a pound of clay before the class. Now, their on line classes are hosted on Zoom, and participants can pick up materials from Still Life's downtown LA. or Santa Monica locations.

If people don't need physical items but do need digital media, you can usually just email them. If the files are large, you may need to use Dropbox or Google Drive. WeTransfer is another option, but if guests don't download their materials within a certain timeframe, the link will expire and you'll have to send a new one.

Instructor Leslie Ferreira leads a Dance DTLA workshop before the pandemic. I The Music Center

Be Clear About Your Offerings Sometimes, we tend to shroud ourselves in fun or theatrical language, but in a sea of online shows and workshops, now's not the time to ask your guests to decipher your offering. Let people know exactly what you're doing, when, on which platform and how much it costs. Include a direct link to tickets. If you're trying to get media attention. the same applies to your press release.

It's also a�ays nice if you can include a horizontal, color photo with no text on it for outlets to use.

Send Key Info in Advance Send an email that reminds your guests of their workshop's time, date and other pertinent info. Detail what they will need, both in terms of supplies and software. If they already have the software, remind them to check for updates Make sure they know what they'll be doing, for how long and how to behave in the workshop. For e.xample, should they be prepared to have their video on or off? S hou Id they mute themselves? Do they need a paper and pen? You can also use this email to offer simple tips, like how to pin the instructor's video screen on Zoom so they're a�ays front and center while demoing. Keedle suggests encouraging students to reach out in adVance if they have technical issues or questions so that getting people set up doesn't eat up class time.

Clear Your Desktop If you plan to share your screen, make sure you've tidied up your desktop and have only windows you'll need open. Not only does this ensure your screen is uncluttered of unnecessary distractions, but it also makes sure you won't have sensitive or embarrassing tabs open, like your banking info or your guilty pleasures Spolity playlist. Also, close any apps that make notification sounds, such as Facebook or Slack, that you aren't using to avoid intrusive dings.

Clean Your Room As with your virtual desktop, tidy up the area that will be in-frame to avoid unnecessary distractions for you and your guests. This also includes limiting background noises.

Be Mindful of Time Zones You can now reach anyone with an internet connection and an interest. That said, it's important to list what time zone you're in so that people in, say, New York don't log into your 7:30 p.m, Los Angeles show three hours after it's over. To make it even easier, you might even include the conversions in your advertisements. For example, 6 p.m. PST/9 p.m. EST, etc.

Does your offering have international appear? If so, Kathryn Yu, executive editor of immersive entertainment site No Proscenium, suggests rotating your showtimes so that they're friendly to multiple regions. She points to Tender Claws' live virtual reality staging of �The Tempestt which runs through September. It offers European-friendly times on weekends and North American­ friendly times on weekdays.

Use Multiple Devices for Multiple Angles For Still Life Ceramics' lnstagram live classes, which tend to be simpler projects, a single, straight-on angle suffices. But for more complicated projects, Keedle suggests using your laptop and phone to offer two views, such as one straight-on view and another overhead or side view that shows your hands Mark Your 'Stage' If you know you'll be moving around a lot, you want to avoid moving out of frame where your guests can't see you "For 'Digital Dance DTLA,' we are using a direct center shot to capture the entirety of the instructor's body,� Zepeda said. "We have set spike marks for the instructor to show the furthest 'downstage' they can travel without jeopardizing the loss of view of their feet since each video is also close-captioned for the viewer.� A spike mark is simple. Just slap down a piece of tape to highlight your boundaries.

Invest in Gear Depending on your situation, you may need to invest in a microphone for sound, a ring light for lighting and/or a tripod or stand to keep your phone or camera stable. Your setup and a t h- ome studio will define those needs.

Think About the Music You Use If your class features music, you may have to switch up your playlist when streaming online due to copyright issues �As an arts organization, [The Music Center has] a general music license that allows us to play various kinds of music during our outdoor events and performances.� Zepeda said. "[S]treaming events online requires special licensing that can be expensive and involves a process to get approved, so plan ahead if your project involves commercial music," You can also think locally, The Music Center's instructors are encouraged to reach out to local musicians, which is a great way to support artists in your community and expose your students to new music.

Engage With Your Guests Unless the camera is on your hands, frame yourself so that your guests can see your whole face and remember to look at your camera/phone as you talk If you're taking questions via comments, read the entire question out loud first so that everyone else can benefit from the answer And say "Hi!� Even on a platform like YouTube or lnstagram, you can see people's usernames and personally greet a few of them Be Concise People are logging on from their homes, surrounded by distractions, Other browser tabs, their phones, their family and housemates, their pets, the fridge or even a short nap. If you stray off-topic and lose their interest, it's going to be that much harder to get them back.

One of Still Life Ceromic.s' IGTV workshops.

Don't Go It Alone If your workshop is complicated, ask someone to help you manage it.

"The most effective [streams] have another person monitoring the chat. Or someone putting people into breakout rooms in addition to their primary facilitator. Virtual events need a front of house and back of house and in some cases, the back of house is more important," Yu says.

Some platforms, like Zoom, let you mute participants. Your facilitator could be on hand to mute anyone whose noisy neighbar, barking dog or keyboard notetaking becomes a distraction. Your facilitator can look for people asking questions or having technical issues in the chat function. They could be in charge of sharing slides or other media. They could also take notes and offer feedback to help improve things for next time.

Maybe This Online Thing Isn't So Bad Many artists have discovered surprise benefits of digital workshops and plan to keep doing them even after real-life activities resume, For The Music Center's students, the pause button is an unexpected benefit

"Some dance moves and footwork can be tricky, especially for the casual dancer. Having the ability to pause and rewind is realty helpful and adds to the overall experience," Zepeda says.

Additionally, your online workshops and performances can form a digital archive of your work. You can use this both to promote yourself and your skills and to provide your audience with something they can enjoy multiple times.

Keedle says Still Life Ceramics has put enough effort into making their online classes good that it'd be a waste to stop offering them "Even once we can be back in person again, I think there's still a market for people who want to do it online or who live out of the city, but they realty like one of our teacherst she said.

And Finally, Don't Get Too Stressed Despite all of these tips and more, you can't control everything, and no one expects you to. Sometimes your cat's going to want to be involved or a firetruck will go blaring by. That's okay. We're inviting each other into our homes and that requires a little flexibility and empathy from all of us.

Zepeda encourages interested artists to start small and experiment.

"Even just filming yourself and your art with any smartphone is a great place to start," she said. ''Artists should focus on what the core of their program delivers and use that as a guide to create their online format. Everything else is a work in progress. Accept that because your guide will get you there."

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Top lmoge: A St/I Life Ceromics instructor teaches on onfine workshop. I Courtesy of St/I Life Ceromics

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ABOUT THE AUTHOR

JULIET BENNETT RYLAH Juliet Bennett Rylah is a Los Angeles-based journalist who writes about history, art, culture, immersive theater, food and travel, She loves cats, Halloween and urban legends. Follow her via@jbrylah

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