Brand Standards 2026-27

2026-27

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THE MOUNT VERNON ORGANIZATION

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MOUNT VERNON SCHOOL BRAND

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OUR IDENTITY

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MANTRAS

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ANNUAL THEME

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LOGOS

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FONTS & COLORS

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PATTERNS, SHAPES & EMBELLISHMENTS

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ATHLETICS

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MVSO BRAND

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VENTURES BRAND

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COMMUNICATIONS

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PHOTOGRAPHY

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EMAIL SIGNATURES

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SOCIAL MEDIA

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BRAND TEAM & REQUESTS

MOUNT VERNON ORGANIZATION Mount Vernon School anchors the Mount Vernon Organization as a destination of inquiry, innovation, and impact. Through MVSO and MV Ventures, our school is living its mission to design a better world by providing unique and differentiated value for all community members now, and into the future.

MOUNT VERNON SCHOOL PK2-12 Flagship Campus Mount Vernon is an independent school serving over 1250 students from Preschool through Grade 12. Mount Vernon School is a community where curiosity is cultivated, multiple perspectives are valued, and prototypes are built and iterated until mastery is achieved.

Learning is amplified through real-world problem solving, creating limitless possibilities for meaningful impact.

MOUNT VERNON SCHOOL ONLINE (MVSO) Global Campus Serving grade 9 - 12 families and students who seek an alternative to an in-person school setting, MVSO shares the same quality Upper School curriculum but in a virtual and asynchronous format.

MOUNT VERNON VENTURES Research, Development & Educational Consulting Through Ventures, the School has access to the latest educational research and tools including quarterly R&D reports, creating a host of benefits for our students, faculty, staff, the community at large, and beyond.

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OUR IDENTITY

OUR PURPOSE Mission Statement

We are a school of inquiry, innovation, and impact. Grounded in Christian values, we prepare all students to be college ready, globally competitive, and engaged citizen leaders.

OUR COMMITMENT Inclusion, Diversity, Equity & Action Statement

OUR STRATEGY Foresight & Strategic Plan

We commit to creating and sustaining a school culture where all members feel valued and safe, sharing their authentic selves to design a better world...together.

We cultivate and inspire growth through a strategic response to the disruptive shifts in the literacies, skills, attributes, and relationships required for current and future, local and global contexts.

OUR APPROACH Teaching & Learning Program

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Mount Vernon Brand Standards

We design relevant, transformational curricular and learning competencies from Preschool through Upper School, explored through an inquiry-based approach and assessed on levels of proficiency.

MOUNT VERNON MANTRAS Our Mantras reflect the conditioning and fuel required for sustained growth, performance, and accountability over time. They are the behaviors that thrive in this culture. Remaining committed to utilizing and following our Mantra Map will allow us to achieve our bold vision and design an incredible future together.

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ANNUAL THEME Creativity, Mount Vernon’s 2026-2027 annual theme, reflects our commitment to cultivating one of Mount Vernon’s core attributes. Creativity is the ability to imagine, improvise, and adapt as new challenges and opportunities arise, creating new and original ideas, methods, or expressions. It is the choice to inquire deeply, imagine boldly, and make something original or useful, a practice anyone can cultivate and the path that moves ideas into impact for others.

This year’s theme explores what it means to be distinctly human in a rapidly evolving world influenced by artificial intelligence and constant change. While technology can generate information, creativity remains deeply human, rooted in curiosity, empathy, imagination, and purpose.

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Mount Vernon Brand Standards

A VISUAL PATH TO IMPACT The progression from sketched paper airplane to rocket visualizes the journey from creativity to impact. The dotted flight path represents the iterations, refinements, and learning that occur along the way, while increasing detail and depth in each stage reflect the growing fidelity of an idea as it evolves from concept to execution and ultimately creates meaningful impact.

POTENTIAL

THE WORK

COURAGE

A CHOICE

FINGERPRINTS Fingerprints reinforce the idea that creativity is uniquely human; rooted in individual perspective and capable of creating impact far beyond the original idea.

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The Logos Our logo is one of the most important elements of our identity. It’s critical that our logo tells the right story about our school. But the truth is no logo can stay relevant forever.

Primary Logos should ONLY be used in Navy and Royal unless the background interferes with readability. The white version may be used in these instances. Logos may be scaled proportionally as long as the resolution is high enough to avoid pixelation. They can NOT be changed in any other way.

Note: to create alignment with the horizontal logo, we have removed the "The" in the stacked logo this year.

Times change and so do design sensibilities and norms. The School has changed considerably over the last 50 years with exponential growth in the last 15 years. The logo that spoke volumes when the School was formed has evolved over time as we have undergone substantial changes.

The MV Dot is primarily used for internal audiences as a graphic element on collateral.

The MV Dot should only be displayed in MV primary colors: Navy, Royal, and Lagoon, White, and sometimes Gray for athletics purposes only.

The MV Dot has been trademarked since 2023 by The United States Patent and Trademark Office.

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BRANDED MARKS In addition to the School's primary logo and MV dot, we use branded sub marks to reflect specific programs, groups, and initiatives.

These sub brands are broken into six groups.

Examples!

Division

Division: school-wide initiatives and programs Signature: programmatic content specific to a particular grade level or division

Signature

Programmatic: school-driven content targeted at a specific group Milestone: groups who have achieved a specific milestone within the community Community: non-faculty/staff led groups that support a specific interest Events: school-wide events hosted by Mount Vernon

Milestone Programmatic

VIEW THE FULL CATALOGUE OF BRANDED MARKS HERE

Community

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Mount Vernon Brand Standards

Events

ELEVATION OF MARKS

MARKS IN ACTION

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Typography Primary Font Roboto is the School’s primary font and is used in the Mount Vernon School logo.

This font should be used for all display copy as well as any digital applications.

PRIMARY FONT

Roboto AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Secondary Fonts Secondary fonts are used exclusively by the Brand Team as an accent on a per-project basis.

For the 2025-26 school year, Moonstone remains our script font.

MADE Outer Sans, a display font, is used as a sans serif extended typeface with wide letter forms to compliment Roboto and Moonstone.

Trajan Pro is our designated serif typeface, reserved for the most formal expressions of our brand. It should be used sparingly, and only at the Brand Team’s descretion, to maintain its impact, primarily for campus signage and in some instances of formal communications.

SECONDARY FONTS

Moonstone

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Note: Moonstone should not be used for numbers.

MADE Outer Sans AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Trajan Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

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Colors MV Color Palette Our color palette consists of three primary shades of blue (Navy, Royal, and Lagoon), two secondary colors (Lime and Berry), and two tertiary colors (Dandelion and Tango).

If creative calls for colors other than primary blues, Lime and Berry should be the first choices. Tango and Dandelion should be used more sparingly.

Usage - 70/30 Rule In any composition or design at least 70% of the composition should reflect primary colors and 30% or less utilize secondary colors. Secondary colors are primarily used for accenting and embellishment.

Color Format Use specific color HEX codes when you need to find the right color in web-based programs.

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Mount Vernon Brand Standards

NAVY HEX #1C355E CMYK 99-84-36-27 RGB 27-53-94 PMS 534 C

ROYAL HEX #2254A5 CMYK 94-76-0-0 RGB 34-84-165 PMS 7455 C

LAGOON HEX #8FCCE9 CMYK 41-5-3-0 RBG 143-204--233 PMS 2905 C

LIME HEX #B6DD7A CMYK 31-0-67-0 RGB 182-221-122 PMS 366 C

BERRY HEX #EF4785 CMYK 0-87-17-0 RGB 239-70-133 PMS 7424 C

DANDELION HEX #FFC629 CMYK 0-23-92-0 RGB 255-198-41 PMS 123 C

TANGO HEX #E9513D CMYK3-84-82-0 RGB 233-81-61 PMS 7625 C

MV CONFETTI

Patterns, Shapes + Embellishments Incorporating patterns into our brand creates a visually cohesive and engaging identity. Patterns add depth, texture, and personality, enhancing visual interest and reinforcing brand recognition.

Purposeful Use: Patterns and other design embellishments should be used intentionally to highlight key elements and provide visual harmony. They should complement the overall design.

Patterns should be adaptable to various mediums, from digital platforms to print materials. Ensure patterns scale appropriately and retain their clarity and impact across different sizes and applications.

Developed for and inspired by our Admissions department, the MV Confetti serves as a visual illustration of the spirit and excitement in being a Mount Vernon Mustang.

GEOMETRIC WIREFRAME SHAPES These shapes are a visual representation of innovation, structure, dynamic learning, and connectedness. The use of wireframe designs adds a sense of depth and movement, visually supporting the multi-dimensional nature of student growth and exploration.

iPATTERN The use of “i” within the Mount Vernon Brand is significant. Inspired by our pillars of inquiry, innovation, and impact, and programs like iD, iDL, and iProject, we created this pattern as a nod to these integral aspects of our brand identity.

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Paper Texture & Sticky Notes Incorporating paper texture and sticky notes into the School’s brand aesthetic brings a tactile, relatable, and dynamic feel to the visual identity. This approach evokes a sense of hands-on learning, iteration, and creativity. The use of paper textures adds warmth and authenticity, while sticky notes symbolize brainstorming, collaboration, and the iterative nature of the learning process.

Together, these elements create a visually engaging and approachable dynamic that reflects the school's commitment to fostering an interactive and inspiring learning environment.

STICKY NOTES Sticky notes play a big role in the learning and exploration process at MV. Inspired by this, we have created a visual system with sticky notes used to display Mount Vernon vernacular and definitions for terms heard and seen consistently throughout our brand. You can see this system on our website and now have the opportunity to use these elements in your presentations and in other creative ways.

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Mount Vernon Brand Standards

PAPER TEXTURE Incorporating paper texture and paper texture overlays and treatments on photos enhances the brand's visual identity by adding depth, warmth, and a tactile quality to digital and print materials. This approach creates a sense of authenticity and nostalgia, resonating with audiences on an emotional level.

The subtle textures can soften images, adding an artistic and handcrafted feel that differentiates the brand from more sterile, digital-centric designs.

Integrating these elements conveys a personalized, approachable, and timeless identity, enriching the overall visual experience and reinforcing core values.

Instances of this treatment are only to be created by the Brand Team for specific design purposes.

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Mount Vernon Athletics has an opportunity to elevate its programmatic brand position through an increased focus on stewardship and consistency across every MV sports team and all communication touchpoints. Given the momentum of our sports teams and their increasing post-season success, paired with the School’s transition from Under Armour to Nike and the public launch of the Let's Do This capital campaign, the School is introducing a phased approach to revising the Mount Vernon Athletics Brand. We will continue to evolve the Athletics Brand over the next several years.

COLOR

PALE TTE

N AV Y #1C355E PMS 534 C

R OYAL #2254A5 PMS 7455 C

L A GO O N #8FCCE9 PMS 2905 C

B L AC K #000000

ATHLE TICS

GR AY #B7B7B7 PMS Cool Gray 4 C

Lagoon and Black are utilized as an accent color for uniforms and apparel.

FONTS

CLICK HERE FOR ADDITIONAL INFORMATION ABOUT WORKFLOWS AND GUIDANCE FOR ATHLETICS WORKING WITH BRAND.

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MUSTANG

MARK

Should only be displayed in Navy, Royal, White, or Gray. The Mustang Mark is only to be used for athletics purposes.

ATHLE TICS

ATHLE TICS

LOGO

The Mount Vernon Athletics mark is a programmatic mark and should be used when illustrating or presenting at the department level. The team logos are used in email header communications, collateral, presentations, and on apparel.

LOCKUPS

‘MOUNT VERNON’ should remain consistent in size and each sport will adjust in size depending on length. For example:

Center aligned team lockups may also be used with the Mustang Mark.

M O U N T

V E R N O N

FOOTBALL

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Mount Vernon Brand Standards

ATHLETICS ASSETS

EMAIL HEADERS

SOCIAL MEDIA The Brand Team will create bespoke graphics for social media for teams advancing to the final four and beyond, as well as promotion for special athletic events.

BRAND MARKS Athletics-related programmatic brand marks should all feel cohesive to the overall athletics brand aesthetic.

In 2023, Mount Vernon School Online was rebranded with its own unique visual identity. The new MVSO primary logo, nods to the ambitious goal of building a global campus, while continuous line illustrations symbolize connection - essential for a successful virtual experience. A differentiated color palette (with the exception of Navy) creates connection with the flagship brand while honoring the unique learning pathways that are specific to MVSO.

Follow MVSO on Instagram & Linkedin to see more:

MINT

#acdcd6 RGB 172 220 214 CMYK 31 0 18 0 PMS 572 C

NAVY

#141f37 RGB 20 31 55 CMYK 93 82 49 59 PMS 5255 C

DARK GREEN

#03734e RGB 3 115 78 CMYK 89 31 82 19 PMS 341 C

BLUE

#439ed7 RGB 67 158 215 CMYK 68 24 0 0

BRIGHT GREEN

#40f99b RGB 64 249 155 CMYK 54 0 62 0

Instagram: @mvschoolonline Linkedin: /company/mvschoolonline

MADE Outer Sans Bold MADE Outer Sans Regular MADE Outer Sans Thin

Roboto Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.

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At Mount Vernon School Online, we believe that learning should feel as dynamic and engaging as the world our students are preparing to lead. That’s why we’ve reimagined our course offerings not just as classes—but as immersive experiences worthy of a marquee. By visualizing our courses as movie posters, we aim to capture the spirit, creativity, and real-world relevance that define our curriculum. Each poster reflects the unique narrative, excitement, and impact of the learning journey within, inviting students to see themselves not just as participants, but as the protagonists of their own educational adventure.

Visit mvschoolonline.org to see more

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Mount Vernon Brand Standards

Within the Mount Vernon Ventures brand we have the opportunity to create bespoke visual experiences through product development that support educators and school leaders along their transformational journey.

Visit mvventures.org to learn more.

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BRAND PERSONALITY

Enterprising Innovator BRAND VOICE Our brand exudes a dynamic and forward-thinking voice. It is energetic, enthusiastic, and full of ideas.

Confident, optimistic, and passionate about making a difference in the world, our voice speaks with a sense of authority and expertise, while remaining relatable and approachable.

ATTRIBUTES • Self-Leadership

• Curiosity

• Empathy

• Creativity

• Adaptability

• Grace

• Integrity

PRO TIP When using AI tools include with your prompt "in the tone of an Enterprising Innovator"

BRAND TONE Excitement and Enthusiasm: Our tone radiates excitement and enthusiasm, conveying the thrill of exploring new possibilities and pushing boundaries. It speaks with an infectious energy that inspires and motivates others.

Forward-Thinking and Visionary: Our tone communicates a visionary perspective, always looking ahead and embracing innovation. It shares insights and ideas that challenge the status quo, encouraging its audience to think differently and embrace change.

Solution-Oriented and Resourceful: Our tone demonstrates a resourceful and practical mindset. It offers practical advice, tips, and solutions to help its audience navigate challenges and achieve their goals. It encourages creative problem-solving and provides actionable guidance.

Empowering and Determined: Our tone empowers its audience by highlighting their potential and emphasizing the importance of perseverance. It speaks with determination and resilience, encouraging individuals to take risks, learn from failures, and never give up on their dreams.

Approachable and Relatable: Despite its drive and ambition, our tone maintains an approachable and relatable tone. It connects with its audience on a personal level, sharing stories, anecdotes, and experiences that resonate. It fosters a sense of community and collaboration.

Knowledgeable and Thought Leadership: The brand showcases expertise and authority in its field. It provides valuable insights, industry trends, and thought leadership content that positions it as a trusted source of information and guidance.

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Photography Images of People The people in our photos communicate a lot. As humans, we recognize emotions. Those emotions can illustrate what our community can expect to experience from their engagement and interactions with the School.

We look for images that reflect learning, engagement, and interaction. We look for "ah-ha" moments and moments of wonder, curiosity, innovation, connection, and impact.

As a rule in the majority of cases we only feature current students, faculty, and recent alumni in collateral that includes images of people.

ACCESS PHOTOGRAPHY VIA SMUGMUG HAVE A PHOTOGRAPHY REQUEST? CLICK HERE

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VERNACULAR OF MOUNT VERNON Copywriting Style Guidelines

WE DO THIS

NOT THIS

Mount Vernon School

Spell out all words, use initial caps

Mt. Vernon School, The Mount Vernon School

Mount

Spell out Mount, always with a capital M

Mt.

MV

All caps, no periods

Mv, or mv, or m v

am / pm

Lower case, no periods, space after numbers (ie. 9:00 am and 4:30 pm)

AM/PM am./pm. (unless at the end of sentence)

Times should always include two digits for the minutes August 12, 2026

Only use words and numbers

Never use a ‘th’, ‘nd’ or ‘st’ suffix

Our style is intentional. Our style is clean.

We rarely use bold. We don’t underline.

Single space after a period We rarely use exclamation marks

Our style is intentional! Our style is clear. We don’t underline!!

Preschool

No Cap S

PreSchool

Lower School

Elementary School

Upper School

High School

PK2, PK3, PK4, PK5, K

All caps, no spaces

Pre K 3

Grade 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 or First Grade or G1

Capital G and number or Spell out each word, initial caps

1st Grader

Red, white, and blue Red, white & blue

Mount Vernon uses the oxford comma.

We don't use a comma when ‘&’ is used.

Red, white and blue Red, white, & blue

2026 - 27

To annotate school years we use four digits for the first calendar year, a dash, and the last two digits of the second calendar year.

26-27, 2026-2027

The School uses the Associated Press Guidelines when citing sources.

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Mount Vernon Brand Standards

EMAIL SIGNATURES Providing branded and customized resources that visually illustrate the work our team is doing will become increasingly important as we build awareness for the organization's full capacity to design innovative and impactful learning pathways.

All email signatures should follow the following format:

Example Michele Koch Chief Brand Officer 510 Mount Vernon Hwy NE Atlanta, GA 30328 404.252.3448

Name (in bold) Title(s) Address Line 1 Address Line 2 (City State Zip) Phone (separate with periods. x for extension) Logos (MVS, MVSO, Ventures)

EMAIL STANDARDS HOW TO EDIT YOUR SIGNATURE • From your Gmail inbox, select the cog in the top right corner • Select ‘See all settings’ • On the following page, scroll down until you see the ‘edit signatures’ section • Add your signature as outlined to the left using the default font (Sans Serif) • Font color should remain black • With your cursor on a new line below phone number, click the image icon to upload the logo or combined logos lockup that coordinates with the parts of the organization you serve • The logo(s) for email signatures are located on the MVTeam drive here • The logo(s) will be very large at first • Click on the image itself and choose ‘medium’ from the options that appear • Highlight the logo(s) and click the link icon • If you serve only Mount Vernon School add mountvernonschool.org to the URL section If you serve Mount Vernon School AND additional parts of the organization add mountvernonschool.org/ mount-vernon-organization to the URL section • Select “Save Changes” at the very bottom of the page

The School uses two main email platforms to send both internal (faculty & staff) and external emails (community, partners, vendors, etc.). The primary platforms are Gmail and Veracross.

Veracross is the School’s platform of records and maintains the most updated and accurate contact information.

Communications sent from Veracross can be targeted by and sorted to select groups as well as sent in mass to the entire community. Communications sent from Veracross using the composer tool can also leverage branded banners customized to groups. For example “Upper School Message.”

As a School we try to be extremely intentional about the volume of communications that we send to our families. Recurring school-wide communications include: • Weekly Divisional Updates (sent Sundays at 5:00 pm) • The Scoop - Weekly Newsletter (sent Wednesdays at 2:30 pm) • Head of Division Letter (sent monthly) • Head of School Letter (sent quarterly) If you have a communication that requires community-wide distribution please coordinate in advance with the Brand Team.

Email Header Examples

UPPER SCHOOL Message MV STUDIOS Message COLLEGE COUNSELING Message

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MOUNT VERNON SCHOOL

Social Media MV Official Social Channels All official MV social channels are owned and operated by the Brand Team or organizational leadership and feature curated content across all divisions and programs.

Hashtags We use hashtags in two ways: 1. To organize thematic content 2. To expand the potential reach and discovery of our content. #MVSchool #imamustang #MVInterim #MVStudios #MVProud #MadeinMV #LetsDoThisMV #MVVentures #MVSchoolOnline

PLATFORM

ACCOUNT

INSTAGRAM

@MVmustangs

LINKEDIN

/school/the-mount-vernon-school/

FACEBOOK

/mountvernonschool

YOUTUBE

/c/TheMountVernonSchool

MOUNT VERNON SCHOOL ONLINE INSTAGRAM

@mvschoolonline

LINKEDIN

/company/mvschoolonline

FACEBOOK

/mvschoolonline

MOUNT VERNON VENTURES INSTAGRAM

@mvschoolonline

LINKEDIN

/company/mount-vernon-ventures

FACEBOOK

/themvventures

SPOTIFY

Start With Questions Podcast

NOTE PLEASE REFER TO THE SOCIAL MEDIA POLICY IN THE EMPLOYEE HANDBOOK FOR RULES REGULATING RESPONSIBLE USE.

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AUDIENCES Providing branded and customized resources that visually illustrate the work our team is doing will become increasingly important as we build awareness for the organization's full capacity to design innovative and impactful learning pathways. Social profiles can be customized to reflect the areas faculty and staff serve the Mount Vernon Community.

Social hero images are for X and Linkedin.

You are encouraged to use them if you use your social accounts primarily for sharing Mount Vernon content.

Social hero images are available for download HERE. 39

Mount Vernon Brand Standards

INQUIRY • INNOVATION • IMPACT

MOUNT VERNON SCHOOL

MOUNT VERNON SCHOOL + MOUNT VERNON VENTURES

MOUNT VERNON SCHOOL + MOUNT VERNON SCHOOL ONLINE

MOUNT VERNON SCHOOL + MOUNT VERNON SCHOOL ONLINE + MOUNT VERNON VENTURES

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Meet the Team

We are here to partner with you in the stewardship of this innovative and inspiring brand, as well as amplify your messages and ideas. We look forward to collaborating with you!

Michele Koch Chief Brand Officer mkoch@mountvernonschool.org

Sarah Royal Director, Web Dev & Digital Experience sroyal@mountvernonschool.org

Ask me about: Brand/Marketing Strategy, Advertising Budgets, Storytelling, Media Relations, and LinkedIn

Ask me about: Digital UX, Websites, Coding, and Instagram

Sabrina Hampton Senior Graphic Designer shampton@mountvernonschool.org

Kaeley Creasman Marketing Project & Print Coordinator kcreasman@mountvernonschool.org

Ask me about: Creative Direction of MV, MVSO, and Ventures, Graphic Design and Layout

Ask me about: Monday.com, Photography, Printing, and the Store

Margaret Waller Graphic Designer mwaller@mountvernonschool.org Ask me about: Graphic Design and Brand Systems

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Mount Vernon Brand Standards

PROJECT TIMELINES

BRANDED TEMPLATES & BRAND ASSETS All brand assets including logos, fonts, printable brand reference cards, social media hero images, and branded google slide decks can be found on the GOOGLE DRIVE.

BRAND REQUESTS & WORK FLOW PROCESS We are here to amplify your messages and ideas. We also aim to streamline communications to our families in an attempt to reduce the volume of emails they receive where possible to improve their overall experience with the School.

REQUEST TYPE

TIMING

Design bit.ly/MVBrandRequest

Average lead time is 3 weeks from conception to final asset delivery. Project complexity drives timing.

Printing bit.ly/MVBrandRequest

• We can produce in-house: - Flat prints up to 12” x 18” - Square-cut cards and mailers - Folded brochures - Booklets (up to 60 pages) • Production time averages 72 hours from finished design.

• Banners and large format prints average 7-10 days from finished design.

Photography bit.ly/MVBrandRequest

1 week lead time to book outside photographer

Story Amplification bit.ly/MVAmplifyStory

3 weeks

Story in the Scoop

3 weeks

Video

6 weeks

Community-wide, division-wide, and mass communications

Minimum 1 week notice

Issue a Press Release

Minimum 2 week notice

FOR MORE DETAILED INFORMATION ON PROCESSES FOLLOW THE LINKS BELOW:

HOW TO WORK WITH BRAND

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Lower Campus Preschool - Grade 5

10 Mt. Vernon Hwy Entrance 11 The Frontier 12 Sanctuary Building - PK2, PK3, PK5 5WJXHMTTQ 4K‫ ܪ‬HJX 13 Courtyard 14 Fellowship Hall - Cafeteria - Stage 15 Education Building - Grades 1-3 - PK4

16 Activities Building - Art Studio - Gymnasium - Kindergarten, Grades 4-5 1T\JW 8HMTTQ 4K‫ ܪ‬HJX - Maker Space - Science Lab 17 Patio 18 Lower Campus Field 19 Johnson Ferry Rd Entrance

BRAND OFFICE . V MT

The Brand Office is located on Lower Campus in the Activities Building next to the Admin Suite.

N ER

ON

Y HW

NE

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10

Stop in + say hi!

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11 19 JOH

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© 2026 The Mount Vernon Organization. All Rights Reserved.