Moon Mag #12

Bought To You By

gettingstartedincrypto.com

Editorial A note from Lisa…

I am truly excited to welcome all the new readers to the MOON MAG this is our 12th Edition which is now FREE! Make sure you add your email so you don’t miss an issue moving forward! And as a new subscriber, you can go over the past issues and catch up on all the projects we believe have the strongest potential now and in the future! While we are in the Beat market, it’s definitely the time to start researching the projects that will be at the forefront of the next bull market. Be one step ahead and know the trends before they happen!

Make sure you read this issue cover to cover, with all the tips for surviving this market, becoming profitable and building your wealth, to live the life you love! Enjoy, I’d love to know your feedback, so please make sure you let us know on https://twitter.com/CryptoMoonMag I’ll leave you with this thought, just in case you think it’s too late to start learning to trade and manage your finances to become financially independent.

Love Lisa x

HELLO EVERYONE, new faces and old and Happy Birthday to the Moon Mag; this is our 1st anniversary, issue 12!! Whilst many other groups out there are mysteriously quiet since the market went bearish or jacking up the subscription prices, here at GSIC, Lisa and I have decided to do the opposite....not only are we ferociously building but we are also making products FREE!

A note from Josh…

This Moon Mag used to be a paid product for an exclusive group of people and that was great. We certainly had many members who made life changing money or, to put it another way, made enough crypto to pay for a lifetime subscription! However, after careful thought, we came back to our underlying moral for why we launched GSIC and that is to make crypto as accessible as possible for everyone, especially for those getting started.

This magazine not only contains some superb projects that we think could one day moon but also, articles that help you understand and navigate the crypto world. Enjoy it and please, if you wish to support us, all we ask is that you tweet, share or post about us around social media. We want to grow our audience and one by one help each other become financially independent and reliably informed. To the MOON!!

Traders Perspective 06

Our Top Signs That A Project Will Survive The Crypto Winter

08

Breaking Down Walled Gardens with Sylo

16

Gamification as a Savings Tool With GameFi and P2E

25

ENS domain names: Why the fuss?

34

Secret Network & SCRT Token

Practical Tips to Survive a Crypto Winter

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All the content provided for you as part of the Moon Mag has been researched thoroughly and to the best of our ability however it is your choice, and your choice only, whether you wish to invest or participate in any of the projects. We cannot be held responsible for your decisions and the consequences of your actions. We do not provide financial advice. Please DYOR and above all, enjoy the content!

CONTRIBUTORS

DISCLAIMER

Aldrich Shillian Aldrich (or Rhys to those in the Signals group!) has been HODL’ing since 2017 and is proud of surviving bear markets, rug pulls and still trading successfully enough to have paid off all debts. Recently, he’s jumped head-on into NFT projects - particularly ones that combine his love of gaming.

Daniel Dudek Daniel Dudek is a data analyst and adjunct biology professor with a slight crypto addiction.

He loves researching geopolitics, NFTs, real world implementation, and impacts of Blockchain technology on various industries. Follow him @jr_dudek on Twitter!

Kel Udeala I’m a quantitative analyst and a mechanical engineer. I took an interest in crypto because my line of work led me down the financial trading and investment rabbit hole, and it’s only a matter of time before you reach crypto. I enjoy researching different crypto projects, and attempting to forecast their roles in the future financial and technology systems. I also find the volatility of the charts and the resulting crypto-Twitter posts very thrilling.

Daniel Jimenez Daniel has been a blockchain technology evangelist since 2012 and is a faithful believer in the Crypto ecosystem. Daniel also writes for Coin Telegraph!

Samantha Jimenez Freelance journalist dedicated to digital media, enthusiast of the crypto ecosystem and disruptive technologies. MDC writer since 2018, currently writer for CryptoTrendencia.

Mrinal B Proud rugpull survivor since 2016; gem hunter; technophile; found asking ‘wen-moon, wen-lambo’ on Twitter; fundamentals driven asymmetric investor; making ends meet in an IT company.

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TRADERS PERSPECTIVE BY

LISA N EDWARDS

How to survive the markets Bull and Bear!

We all want to know where Bitcoin is going - 10K or 100K? But does it really matter?

To answer that question, you first need to understand whether you’re an investor or a trader and your long-term goals. https://www.investopedia.com/ ask/answers/12/difference-investing-trading.asp If you genuinely believe cryptocurrency and Bitcoin are here to stay, even as a trader, you should have a portion of your crypto portfolio tied up in some long-term holding. I show an example of how I structure my crypto portfolio, and it’s structured this way from my perspective of being in crypto since the beginning and understanding that not every coin/token will survive the turbulent ups and downs of this market. During my time, many have come and gone. Notably, a few top 10 coins, like BITCONNECT and the latest LUNA, have crashed

to zero only to wipe out the entire portfolios and capital of those who were either over-invested or over-leveraged or the fatal flaw of being all in one coin.

Trading and investing is not like baracking for your favourite football team, it’s all well and good to cheer your favs on, but at the end of the day, regardless of whether you tell yourself you’re here for the tech, everyone is deep down here for the money. Money is what makes the world go around, without it, life can be hard.

Now while the market is down from the ALLTIME HIGH - GET STRATEGIC AND BREAKDOWN YOUR PORTFOLIO – spend a day, working through your strategies and long-term goals. Trading is a marathon and NOT a race. *Images are examples only to break down percentages held.

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Treat Trading Like a Business.

Track every trade you do, like you would every transaction you make in a business. https://www. cointracker.io/i/gyWsv0D63xPN

Risk Only What You Can Afford.

Before using real cash, ensure that all the money in that trading account is genuinely expendable. If it’s not, as a trader, you should keep saving until it is.

Losing money is even more upsetting if the capital is assigned to bills or mortgages. Imagine you mortgaged your house, then took up the high yield offers on LUNA or UST and lost it all - losing your home. There were a few people I have spoken to that did this. It’s wise to keep greed in perspective.

If it’s too good to be true, it probably is.

Trading is one of the few professions where losing money daily is a natural path to success. Every trading loss comes with an important market lesson if you’re open to the message. Also, know when to quit and take a break from trading. Accept the losses, take the time to regroup, and then come back to the market with a new perspective.

Over the Bull Market of 2020-21 we had incredible ups and downs, (Pictured) but the true survivors that joined crypto during this period will now take the corrective bear market in their stride as a place to learn and grow from the mistakes of not taking profits, not using stop losses. Now is the time to correct those mistakes to make sure the next bull run you are in the position to be reaping the rewards. Start small and trade your way to locking in new mindsets and ways of trading.

Try the strategy on ThousandtoMillions.com - it works!

Love Lisa <3

written by Daniel Jimenez

Our Top Signs That A Project Will Survive The Crypto Winter Criteria Every Blockchain Project Must Have to Reduce the Risk of Investment Losses in a Bear Market The crypto space is evolving at a rapid pace, and since the last crypto winter in the previous cycle (2018–2020), the sector has matured a lot and there are some key differences.

However, despite this, there are both internal and ecosystem factors, as well as macro factors dictated by the geopolitical and economic conditions of the world, from which cryptocurrencies cannot escape.

Several important factors should be taken into consideration by investors of all sizes when selecting a blockchain project to provide a degree of confidence and reduce the risk of loss when making crypto investments during this new downward cycle, of which the timing of the rebound is the subject of so much talk in 2022.

Currently, despite the fact that many analysts agree that we are not yet within a bearish period, the reality is that the cycle seems to be just around the corner, after Bitcoin lost 66% from its all-time historical (ATH) highs hit at the $68,000 levels in November 2021.

To understand the key differences between the crypto winter of 2018 and that of this new era of bears, in order to learn from the past when selecting a project, it is important to remember the following key facts of the crypto winter 2018:

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But what is a crypto winter?

‘Crypto winter’ refers to the worst phase of the market when the prices of cryptocurrencies, including Bitcoin and other digital currencies, remain at a low level due to a downward trend. This phenomenon usually occurs in the midst of a longterm downtrend in cryptocurrencies.

The last crypto winter that the sector suffered began in Q1-2018 in the midst of the ICO era and lasted around 18 months, a period during which the prices of market assets remained low.

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Only 104 dApps were in operation by the end of 2017, the last market climax before the bear phase began. Currently at the time of writing this post, there are more than 11,000 dApps in 48 blockchain protocols according to DappRadar.

90% of the projects conceived during the 2017 ICOs failed within the first six months of their launch, coinciding with the bearish cycle. The high rate of failed projects and scams was due to the absence of regulatory standards in the space to rule out malicious actors, coupled with external factors such as the lack of financial literacy and tech savvy of the retail investors who dominated the scene.

Currently the launchpads (both centralized and decentralized) have a basic common regulatory framework including KYC/AML standards to avoid repeating past mistakes, together with average investors with better knowledge about how to identify and mitigate risks.

The selling pressure of BTC during the end of the bullish era in December 2017 came just as the first Bitcoin-based futures were launched on the CME, the world’s largest derivatives

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The profile of the individual over-leveraged investor was the common denominator in 2018.

Today, investors from respected venture capital firms and well-capitalized institutional investors (such as traditional financial institutions) occupy the current scene in the blockchain industry..

Networks like Ethereum, EOS, and Bitcoin’s Lightning Network achieved major milestones, while Web3 projects like Axie Infinity, Decentraland, Enjin, and ETHLend (now Aave) have successfully launched in the midst of a bearish period.

Currently Bitcoin’s Lightning Network has achieved important adoption milestones, Ethereum foresees its ‘The Merge’ phase for the month of September, and projects such as Cardano and Polkadot continue to generate concrete progress in their roadmaps.

During the crypto winter 2018 macro events did not affect the crypto sector. Now the situation is different, as the historical correlation between the traditional financial sector and cryptocurrencies is at its highest peak. Parallel to this, add the Fed interest rate hikes, the highest inflation in 40 years in the US, the war in Ukraine and the crisis of a recession with the S&P 500 having its worst start to the year since the Second World War.

As can be seen, blockchain technology and especially cryptocurrencies seem to be conquering the world even with signs of a new crypto winter in the air, and the prospects of the crypto space suffering its first recession in its short history, after successfully overcoming acrypto winter in the recent past.

While the blockchain industry is undergoing tremendous challenges, this difficult period will serve to cleanse the ecosystem of the noise around empty and unsubstantiated projects, helping resilient players emerge victorious amid chaos and uncertainty.

In this new era with a sharper focus on project fundamentals and long-term viability, those who make informed selections during this crypto winter and have the foresight to research and identify the right metrics on promising projects will be able to reap the fruits of their wisdom.

Without further ado, we provide some basic criteria that every investor in the blockchain technology space should ensure every project meets. Needless to say, this kind of checklist is merely informative. tThe ecosystem has recently shown that despite the fact that some projects fully meet each and every one of the criteria to be defined below, they could still end up involved in very compromising situations (see the Terra case).

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1.- The team Knowing who is behind each project in this budding industry is vital. Despite some specific cases of pet projects remaining at the top of the general cryptocurrency ranking with an anonymous team, the lesson of 2018 taught more than one investor that a visible and verifiable face is needed behind each project in the cryptocurrency industry in order to build trust.

A solid skills base is also important. It is not t enough to have a group of gaming experts in a project focused on tokenizing assets. Bear markets are tough and in times of recession or low capital flows, it requires, in addition to an experienced team with a clear vision of what they want to do, good managers, treasurers and developers with the right knowledge to carry out the idea behind the founder(s).

It’s easier for an anonymous team or developer to disappear with their millions than for a familiar face with a verifiable profile to disappear forever into anonymity.

Team criteria to consider when choosing to invest in relatively new or unknown projects within the industry should include:

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A public team: All team members must be verifiable.

Communication: There must be a constant and fluid communication channel between team members and the community.

Investors: Verify that the project has the real support of investors, brands, VCs, and advisors. Although the case of 3AC has recently generated alarm, having renowned and regulated funds investing in a project is a plus that engenders trust in the community in general to invest in them.

Reputation: Check that the founder or founders have a reputation at stake that can be compromised if they choose to abandon a project. This mitigates the risk of early-stage project closures with funds raised as happened with the 2017 ICOs.

2.- Roadmap/Visible technical documentation An idea and a passion are not enough to start a project.

Many times we get carried away by the FOMO and euphoria around crypto projects, intentionally caused by malicious actors to take advantage of the moment and perform some rug pulls.

An important point to keep in mind is that crypto projects have a fairly clear and visible roadmap with achievable milestones, especially during the low price season.

When selecting a blockchain project, be it new or existing, you should ask yourself basic questions as an investor: What is your roadmap like? What plans do you have for the money raised? Are your developers active?

Can I check the scope of your goals and milestones achieved?

A good example of the above is found in Ethereum.

Although there have been delays in moving from a PoW to PoS consensus mechanism, the development team has not stopped being active on Gitcoin, its milestones outlined in its initial roadmap have been progressively met and every time there is a delay, they are opportunely rescheduled within peremptory and credible periods.

As a consequence of this, the Ethereum 2.0 PoS smart contract is constantly growing in terms of the size of its ETH due to the trust generated by the development team of this important blockchain network.

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3.- Utility and use cases A fundamental point that the last crypto winter demonstrated is that projects without a real utility or sustainable use case are not likely to survive the period of low prices.

With more than 2,000 cryptocurrencies on the market, it is not difficult to find projects that turn out to be a plagiarism of other existing successes, or worse yet, do not offer anything new to the ecosystem that can attract the attention of investors and users in general.

Many projects are nothing more than a useless money printer, that while they do generate some FOMO during a bull market time, never survive a bear market.

The hype around projects and the lack of underlying utility are signs of caution for any investor. Similarly, many projects that call themselves the ‘best’, ‘unique’ or ‘first’ but without visibly showing a useful case in the industry, are sure to end badly.

On the contrary, successful examples such as Decentraland, Uniswap or Polkadot offer solutions to the weaknesses found in the blockchain industry, which is a good predictor of a successful use case over time, despite the fact that it may take a couple of years to show their first achievements.

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4.- Income generation As we have mentioned before, empty projects without a real use case or a specific roadmap do not have a defined north towards success. It is common to see graphs similar to this within the ecosystem:

The reasons are simple: These projects become extinct and only survive during the hype of the markets, but they are not able to do so during a bearish cycle.

Money printing and other fraudulent schemes will not survive in an environment where no one is buying, which is especially the case in a crypto winter.

Tools like Crypto Fees are powerful ways to give a visualization of the projects that are generating income.

5.- Treasury/Cash reserves An important lesson of the Terra case has been the importance of the decentralization of funds related to the treasury of blockchain protocols, and especially cash reserves, in particular for DeFi projects.

Polkadot, for example, provides an updated public profile of the funds available for innovation, development and the support of use cases within their ecosystem.

Furthermore, executing protocols can be expensive, and include a number of expenses such

as employee salaries, grants, marketing funds, among others. Therefore, it is important to know how much cash reserves the protocol has and if it is enough to survive a recession.

The Terra stablecoin crash demonstrated that it is necessary to have a diversified treasury in assets both internal and external to the protocol, in order to survive attacks, bear markets and unusual selling pressures.

Of course, the above should be accompanied by decentralization for key decision-making and robustness in the underlying technology applied (smart contract) to carry out the vision of the project.

Financing through the utility of the project is a vital point here in order to guarantee a healthy system, where income does not only come from the acquisition of native tokens by users, but also through the payment of fees, slashing, etc.

6.- Continual audits A crucial source to learn about the technological health of projects in the industry is the regular audit of their smart contracts.

Because the blockchain is based on the execution of smart contracts, the opinion of an expert external body in the field will always be valuable to avoid failures in the system, as well as identify the use of malicious practices by developers to take money from investors.

A common practice in the industry and screen for dubious projects is warnings such as “90% of smart contract funds are locked by the developer”.

In addition, firms like Certik will prevent our funds from being put at risk in defective contracts that can be hacked or simply rug pulled.

believe that it is a bubble that will deflate sooner or later.

Some experts have considered the possibility that, without support from government regulation or the banking world, the end of cryptocurrencies is closer than it seems.

However, the ecosystem has suffered several crypto winters and shown maturity and growth with each cycle in which the decline of Bitcoin was predicted.

The reason is that new blockchain technology uses cases are continually being developed that support cryptocurrencies beyond Bitcoin, and therefore many projects will continue to emerge bringing useful applications to the ecosystem.

Although finding valuable projects in a difficult market stage when the trust around the ecosystem is eroded by all the negative propaganda around the crypto winter can be quite a challenge, investors who follow this short guide are more likely to see light at the end of the tunnel.

Remember to do your due diligence and thoroughly study each project before making an investment, and that this guide is not a guarantee of a safe investment. Every investment carries risk and as such, you should educate yourself about it.

However, despite the fact that many projects manage to have their contracts audited, owing to the lack of regulation of this practice, every investor should screen carefully for audit practices when selecting projects during the crypto winter, when we are likely to see a more active flow of project scams.

Do your due diligence You may be a defender of cryptocurrencies like Bitcoin or you may be one of the many skeptics who

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Breaking Down Walled Gardens with Sylo

Communication, whether you use whatsapp, imessage, android messages, telegram, wechat, or any of the other widespread communication applications with millions of users, has yet to be disrupted and is one of the most important components of all of our lives that could be decentralized.

written

by Daniel Dudek

Many projects in crypto revolve around changing how we perceive value, transact, build businesses or brands, and represent ourselves in the digital world. However, there is one everyday application that has yet to be touched by crypto or web3, until today, and that is communications.

Sylo is providing an incentivized node network through their uniquely designed token economy and node ownership through NFTs, where any wallet address can communicate with any other wallet address, NFT owner, or Smart Contract participant without any reliance on a centralized party. Most importantly, Sylo is approaching this problem with the end-user in mind. The sylo app, available on both Android and iOS, is a non-custodial, multi-chain, NFT integrated wallet capable of sending text, voice, and video messages, storing and sending BTC, ETH, XTZ, CENNZ, and all ERC-20 digital assets, and even purchasing BTC, ETH, and XTZ directly through Moonpay. This is not your average crypto project and you will learn why in this month’s deep dive.

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Token Information All Data Is Current At Time Of Writing (7/15/2022 - CoinMarketcap) Price: $0.004514 MC: $10,975,737 / Fully Diluted MC: $45,137,598

Website

https://sylo.io/ White Paper

Total Supply: 10 Bln SYLO

https://www.sylo.io/downloads/whitepaper_en.pdf

Circulating Supply: 2.43 Bln SYLO

Twitter

Ethereum Contract Address: 0xf293d23bf2cdc05411ca0eddd588eb1977e8dcd4

Initial Token Allocation: According to Whitepaper • 10% Ecosystem Incentivation • 32.5% Wholesale purchase • 25% Sylo Protocol Pte. Limited • Developing and growing the Sylo Community • Sourcing Partnership integration opportunities • Contingency funding such as operational costs, developers, infrastructure, marketing, and PR. • 10% Developers • 22.5% DN3010 • Funds relating to the IP of the Sylo protocol and application.

• Commercialization entity of SYLO

Sylo:

https://twitter.com/sylo Seekers:

https://twitter.com/seekers_xyz Telegram

https://t.me/sylo_io Discord

https://discord.gg/f62darNE

Where To Purchase the Token Currently, you can purchase SYLO on Gate.io, KuCoin, Uniswap, Bittrex, and Bitrue.

It’s important to note that Coinbase will be listing Sylo this year if it hasn’t already happened already by the time you are reading this.

Coinbase blog:

https://blog.coinbase.com/increasing-transparency-for-new-asset-listings-on-coinbase-e06f2edb095e

Core Team

Aaron McDonald Director LinkedIn:

https://www.linkedin.com/in/aaron-mcdonald-7b860ba/ Twitter:

https://twitter.com/aaronmcdnz/ Bio: Aaron is a thought leader in the digital asset space and is the founder, board member, or advisor of over dozens of venture firms or crypto-related companies, such as altered state machine, centrality, Non-fungible labs, Universe, and many more. He has been in the technology industry for more than 20 years working as an engineer, product developer, and business leader managing portfolios with over $1 bln. His passion seems to be promoting and creating a future that is open, inclusive, and decentralized, outside of the traditional Silicon Valley bubble. With a strong focus on building first and marketing second, his leadership is a breath of fresh air compared to many of the crypto companies focused primarily on marketing vs building. I suppose this is one reason numerous companies under his gaze have survived the crypto winters of the past.

Robin Johannik Director LinkedIn:

https://www.linkedin.com/in/robinjohannink/ Bio: Robin is the director at the company Sylo and the executive director at DN 3010 Ltd., the software company that owns the IP rights to sylo.io. He has been a serial entrepreneur, founder of Club-Card, a private company acquired by the Bank of New Zealand, and formed a successful Venture Management Company in 1994. Since 2004 he has devoted his life to decentralized technology initiatives and building best-in-class decentralized communications-based products.

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Dorian Johannink Co-founder & Business Director Bio: Another one of the core team which comprises sylo is Dorian Johannink. He is an ex-professional tennis player, was the Business director at DN 3010 Ltd., and is the current director at Glorious, a creative studio and NFT marketplace. He is endorsed by many for his skills in market research, business development, and marketing strategy.

What Do Sylo and Seekers Do For Investors?

I would like to break this down into two categories because both are integral to the sylo network.

Those two categories are the SYLO token economy and the Seekers NFT. Once you read through both sections, hopefully, you will understand why both are needed for the success of this network.

First, the sylo token. SYLO is purely a utility token in nature. It is required to access decentralized services on the Sylo protocol and does not represent any ownership right in any entity, person, or intellectual property associated with the technology. It is used to pay for decentralized services through microtransactions to the data providers on the network. Currently, you are able to earn LP rewards on ETH/SYLO and WBTC/SYLO Uniswap liquidity pools. Holders of SYLO will be able to run nodes and also delegate to nodes. If you are a node operator, you will be able to earn SYLO through processing transactions. The more traffic flowing through your node, the higher the possible reward. Rewards are supplied via sylo tickets instead of actual sylo itself. In the long run, this ensures that network nodes will be unable to accumulate all of the sylo through node operating, centralizing the network. Sylo tickets will have a probability of containing a reward reflecting the amount of work done. Thus the more transactions routed through your node, the higher the probability you will get rewarded but you do not obtain sylo directly from operating a node. For those people who don’t wish to operate a node, you will be able to stake your sylo to a particular node, which will cause more traffic to flow through that node operator.

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Second, are the Seekers. Some of you may have seen the Seekers NFTs on Twitter.

They are small 3D robots within the FLUF World/Futureverse ecosystem of NFTs. Sure, many people have been buying these NFTs due to the partnerships made between Seekers and several other high-profile NFT projects, but what people may not realize is that these beautifully designed robots are the foundation of the metaverse. Why? It’s because these Seekers are required to run a node on the sylo network. They are the nodes. There are several Nodes-as-a-Service projects that offer NFTs as nodes but none are designed with the community and the consumer in mind. Most NFTs representing nodes on the network have only a monetary incentive. These seekers will be required in time to run a node on the sylo network but they actually encourage people to hold onto their NFT and participate in the ecosystem as there is ore associated with the Seekers. Even the minting and reveal process involved lore and was conducted in a completely novel way. The main point to remember is that these NFTS have actual utility. Plus, the Seekers are absolutely gorgeous NFTs and have the potential to increase in value themselves as the network is further utilized.

What makes sylo different?

Contrary to other projects, it’s not just the token that makes the sylo network different and interesting.

It’s the integrations of NFTs and lore to encourage mainstream adoption, the team behind Sylo, and the unique problem it serves. Text, voice, and video communications are in need of disruption.

Sure, these platforms tell the public that their messaging is end-to-end encrypted and that they cannot see your messages. However, this is not entirely true. Recently, Apple indicated that they would be implementing a type of “backdoor” in their imessaging and iphotos system that would enable an AI to scan photos and messages for

inappropriate content. If this inappropriate content is found, it will be reported to a third-party. Of course, the situation they outlined where this would be beneficial is limiting child pornography and other related content. Obviously, this is a terrible situation we as a society need to stop but the fact is that your messaging and photo security is now compromised. Who is the thirdparty? Who developed the AI? With decentralized communications, you can rest assured that your messages are confidential and that your privacy is maintained. Their product combines digital identity, communications, address book, decentralized storage, connected applications, and token wallet all in one. This is why they are different.

Market Opportunity It’s hard to compare sylo to any other project currently in the space.

Sylo is solving decentralized communication and services in a novel way. No other company or project has developed both high-end technology and NFTs. Typically it is one or the other. However, this is why sylo has been building since its founding in 2010 and has survived multiple crypto winters. Their plan was to create an easy-to-use communication application that would enable non-technologically savvy individuals to stake, host a node, and participate in the crypto economy. They developed their tech, their application, and most recently the NFT which brings it all together. The seekers help build the community of participants who will use the network.

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The RoadMap If this was written a year or two ago, the roadmap would be quite extensive but now the roadmap for sylo consists of creating their UI/UX for SYLO node hosting and delegation. They aim to enable hosting a node directly on a mobile device and to make it simple enough that everyone can do it. They are also building out more partnerships with other NFT projects to enable an ever-growing community to utilize the sylo network.

Conclusion This brief deep-dive only touches the tip of the iceberg of what sylo is and will become. This network is part of a much larger ecosystem embracing an open, multichain, and decentralized metaverse with its role being the communication layer. As someone who is a private individual, the concept of decentralized communications is as fundamental as a decentralized store-of-value. The integration of both tokens and NFTs supplies a variety of ways to gain exposure to the sylo network. Think about all of the walled gardens when talking to others on your mobile device and the impacts it has on how you communicate. For Apple users, if you see a green bubble, you likely attach a stigma to that person. It’s a form of social signaling and can be extremely exclusionary. It’s true, I have experienced it and can’t be the only one. People from different regions of the world use different chat applications which aren’t compatible, i.e. WhatsApp cannot talk with telegram. Sylo solves this with its ability to integrate into a variety of chains and applications. If WhatsApp and Telegram were to integrate sylo messaging while maintaining their respective UIs, they could hypothetically communicate with each other.

Soon there would be a need to download a specific app to talk to your friends or sacrifice security when communicating. Building bridges is better than building walls.

Starting to save does not have to be complicated or even boring. Currently there are various forms of savings and other personal financial services that use innovative gamification models to bring people closer to creating the habit of saving. In a simple and entertaining way, gamification promotes education and financial inclusion and the importance of saving among people.

Gamification as a Savings Tool With GameFi and P2E written

by Samantha Jimenez

Gamification uses the natural human predisposition towards competition and play to make certain tasks less boring, and even change a person’s habits because of the speed at which they start to see results.

For savings slackers, gamification can be the savings solution you need, as it is able to make our most boring chores fun, and offers the immediate satisfaction we need to motivate us and achieve our goals.

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GameFi and Play-to-Earn Games A trend that took hold in the crypto sector during 2021 and that since then has not ceased to amaze us, is precisely gamification through Play-to-Earn (P2E) games, DeFi and NFTs, all wrapped up in a new concept called GameFi. The advent of decentralized finance with the benefits of blockchain technology and transparency have motivated the creation of new financial structures that allow users to create new ways to produce money and increase investments.

With the rise of blockchain-based gaming and venture capital interest in the sector, many platforms are trying to position themselves as

The above represents a market size with a daily user base of almost one billion players connected to platforms focused on the sector.

To quantify the reach that these blockchain games currently have, it is necessary to know some important aspects including assessing:

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The number of users in the case the game is in operation, or otherwise assess the size and activity of its community.

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The development team and in which related companies they have worked.

Whether the game has private investors.

Its tokenomics and game economics from a theoretical point of view.

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innovative decentralized gaming and finance (GameFi) schemes with the launch of NFT games under P2E mechanics.

However, we know that identifying the best P2E NFT games is difficult as there is a lot of competition in the sector and options abound. Therefore, it is not possible to know for sure whether the gameplay will attract a large number of players or estimate how much money can be earned.

To get an idea about how big the sector is, there are currently some 1770 dApps focused on blockchain gaming, with the vast majority including decentralized finance properties within their economy, according to data from DappRadar.

• • •

Different parts of the game already available: trailers, betas, unique designs, game aesthetics, etc. ●Whether people will want to play the game because they like the game’s proposition or simply for the purpose of generating revenue.

The above characteristics can be better understood by looking at some tangible examples of some of the best NFT P2E games that have transcended within the ecosystem, benefiting many people around the world by allowing them to monetize their time while generating passive income; making GameFi an excellent savings option for some, and wealth generation opportunity for others.

Axie Infinity Axie Infinity is a game universe filled with fascinating creatures, the Axies, that players can collect as pets. The goal of the players is to fight, breed, collect, and build kingdoms for their Axies.

The universe has an economy owned by players, who can own, buy, sell, and trade the resources they earn in the game through their skill and contributions to the ecosystem.

The fundamental part of the game consists of engaging in tactical combat based on the Axies’ abilities, determined primarily by four attributes: health, speed, skill and morale.

These attributes determine their combat performance. By winning fights you receive cryptocurrencies, so the goal of the players is to be good tactically and have the best Axies to earn more money.

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Game economy To be able to play it is necessary to make an initial investment and buy 3 Axies. Axies are NFTs and can be bought and sold mainly through the game’s marketplace.

Additionally, we have the two cryptocurrencies of the game: Smooth Love Potion (SLP): The token received when winning fights and used to breed new Axies.

Axie infinity (AXS): The game’s governance token that allows stacking, i.e. keeping the tokens locked to make profit.

The accumulated revenues of the game according to the terminal token platform reached USD1.2 billion and come mainly from two sources: commissions for the use of the marketplace and fees for breeding new Axies.

The Sandbox The Sandbox is a metaverse inspired by games like Roblox and Minecraft but based on blockchain technology to create its own economy.

In this game users can create and trade virtual assets, and especially buy digital plots of land to create experiences on them to share with other users.

There are a large number of companies that have bought plots in the Sandbox, among which are Adidas and the videogame company Atari.

Game economy The game’s native token is called SAND and is used to pay for all transactions that occur in the metaverse. On the other hand we have the LAND tokens, which are NFTs that serve to delimit the ownership of an area within the game.

LAND tokens are the most precious assets in the game since they are limited in number and allow holders to create customized spaces and perform activities within them. An example is the agreement The Sandbox has reached with Warner Music to perform virtual concerts within the game.

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MOBOX: GameFI MOBOX Platform is a blockchain gaming platform built on Binance Smart Chain (BSC), which combines both DeFi and NFT features creating another unique “free-to-play, play-to-earn” ecosystem.

The game economy system revolves around the platform’s unique NFT MOMO, which offers GameFi to players and merchants the opportunity to earn these unique NFT MOMOs. The GameFi dynamic introduced by the platform consists of providing liquidity to the $MBOX token pool, the game’s DAO token and other BSC tokens established in VAULTS, to generate $KEY BEP-20 tokens that are indispensable for unlocking unique NFTs (MOMO NFTs).

Originally called the Mobox Platform, the developers behind the game decided in late 2021 to rename the platform after its success following its incorporation into the Binance Exchange, to MomoVerse; in order to be able to generate more traction within the industry by being in sync with everything related to the metaverse.

A growing industry GameFi refers to the game’s presentation of financial products and the gamification of DeFi rules, such as the use of NFT collectibles to increase revenue and the introduction of battle mode.

The gaming industry, according to reports from the consulting firm Newzoo, is expected to grow to USD 295 billion worldwide in the next five years.

GameFi and P2E: A relief channel for developing countries Furthermore, for developing countries, the adoption of cryptocurrencies, while considered relatively volatile relative to, for example, the USD, has the potential to stabilize underdeveloped economies with extremely unstable currencies and hyperinflation as is the case in many Latin American countries.

For citizens of these countries, alternative banking on the blockchain may provide the first real savings opportunities compared to native currencies that depreciate so fast as to make them prohibitively expensive.

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The growing number of Play to Earn (P2E) gaming options offers the opportunity for additional revenue streams for those who are struggling financially and in turn, use these tools as savings channels.

Therefore, if we combine both sectors in one place, the capacity of this sector within the industry is enormous, as the limits seem to be imposed by the players themselves as these GameFi platforms become more popular.

What do I need to get started in the industry?

Whether you are an average investor or a gamer fond of cryptocurrencies and blockchain technology, you just need to have your noncustodial wallet ready to link your wallet address to each of these platforms that offer in-game assets ranging from collectibles or NFT format upgrades, to utility tokens specific to each platform.

How to locate these projects?

It is important to note that there are two types of

GameFi solutions: one where the core business model of the project are DeFi gamification tools; and another type of solutions that include bringing specific DeFi concepts to the sphere of decentralized games, which usually correspond to NFTs. Due to their nascent adoption, some analysts and blockchain technology enthusiasts differ on which protocols and solutions should be classified as GameFi. However, DeFi protocols powered with gamification tools are considered GameFi. Similarly, when in-game assets based on blockchain technology are used in DeFi-like solutions it is also possible to classify them as GameFi. Based on the above, there are several platforms to start meddling in the exciting GameFi world.

An example of this market can be seen in DappRadar, which ranks important games including Alien Worlds, Splinterlands, Farmers World and Axie Infinity as the main ones in the sector by number of users.

The NFT games space, as well as Play To Earn games, will continue to grow and become more widespread. Although only a few have been highlighted, there is a vast library of Play To Earn games just waiting for you to explore.

The video game industry in 2021 had a turnover of $178 billion and is expected to reach $268 billion by 2025. P2E models bring decentralization to this industry, as players own digital assets that they can trade or simply collect.

Gamify your savings

Even more important seems to be the socioeconomic impact this generates. 62% of the world’s population lives on less than 10 dollars a day according to World Bank figures. Through play-toearn games, these people have the opportunity to generate up to three times more income. There are communities in the world that are already doing this and more will continue to emerge.

There are currently a range of options available in the industry to monetize time on decentralized platforms, which even allow you to egenerate extra income. While it is true that Axie Infinity was the first major popular platform to achieve this, as well as those noted above is not the only and not the last option you have to gamify your savings by monetizing your time.

What to invest in now?

Investing in projects in general, regardless of their nature (decentralized or not), requires a broad in-depth analysis of each proposal we find in the sector.

In the case of NFTs, there are some key fundamentals to be able to differentiate one project from another. Likewise in the blockchain games sector the game mechanics, gameplay and the narrative behind each story in the game are strong points to consider to make the right decision to get into a particular project.

To do this, it is necessary to use appropriate tools

that inform us in real time of on-chain data from each of the platforms to be studied, in order to be able to have a more accurate idea about the feasibility of each project.

Generally speaking, whether a new user in the GameFi space or an experienced player, the possibilities of saving and monetizing the time spent in each of the P2E game options are quite wide and vary according to the tastes of each user.

Finally blockchain gaming, with Axie Infinity as the great forerunner in exposing Play-to-Earn options to the masses during the Covid-19 pandemic, are here to stay and will continue to evolve as users continue to delve deeper into the GameFi sector.

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If you’re reading this edition of The Moon Mag, then you’ve already interacted with and used the internet’s Domain Name System (DNS).

The DNS is, in simple words, a look-up table that takes a human readable string, such as http://www.yahoo.com, and converts it into a numeric IP address that routes to the website’s location on the internet.

ENS domain names:

written by Mrinal Banerji

Why the fuss?

A Blockchain Naming System (BNS) provides the same service as DNS but with two key differences.

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•

A BNS will point to a blockchain address unlike the DNS which points to an IP address. As a result, crypto payments can be sent directly to a person’s BNS domain (eg. michael.eth) without needing to enter their full alpha-numeric blockchain address (0x3456….). In DNS context, this is like entering yahoo.com instead of its IP address when you want to visit that website BNS can provide a decentralised, user controlled, and censorshipresistant alternative to the traditionally centralised DNS.

Just like DNS, BNS domains can also expire, be renewed, and sold to others depending on how that specific BNS is structured. A variety of BNS services exist such as Unstoppable Domains, Web3 Name Service, the Ethereum Name Service (ENS), etc. Our focus for the moment will be ENS as it is the largest BNS currently in crypto in terms of hype, revenue, and user registrations. Read on to learn more about the fundamentals and some strategies to make money in the hype train.

Protocol overview As already explained, ENS is a type of BNS that provides a mapping between human-readable names like “michael.eth” and machinereadable identifiers such as Ethereum addresses and metadata.

The goal is to make the Ethereum ecosystem more accessible and enjoyable to use.

Currently, there are three parts to an ENS domain including the subdomain:

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Top-Level Domain (TLD) - This is owned by the ENS protocol (.eth)

•

Second-level domain (2LD) - This is what you own (eg. michael.eth, themoonmag.eth, etc.)

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Third-level domain aka Subdomain (3LD) - Another layer of the 2LD that you own (eg. test.michael.eth, pay. themoonmag.eth, etc.)

Before you can create your own subdomain, you need to get your own second-level domain (2LD). You can purchase a 2LD on https://app.ens.domains/. The cost of buying a 2LD on ENS depends on the number of characters, the hype associated with it, number of years you want to hold the 2LD and the prevailing gas fee in ETH at that time. Currently, majority of the hype is surrounded around acquiring 2LDs that we will see later in the article.

The 2LDs can be bought by anyone and are owned by the buyer for as long as they keep paying ENS’s fees. Currently there is no ongoing cost for creating an ENS 3LD. If you own a 2LD you can create as many subdomains as you want, the only cost is the initial gas to create it.

Another TLD that ENS supports is ‘.xyz’ and it’s possible to claim your ‘.xyz’ domain name on ENS as well. This means that if you own a ‘.xyz’ domain name that you may have purchased through any DNS registrar (like GoDaddy, Dream Host, Hostgator, etc.), you’ll be able to claim the same name in ENS, and use it just like you would any ‘.eth’ name — associate it with your wallet, use it to name smart contracts, create subdomains, etc.

As explained earlier, DNS only resolves the input string to an IP address. If you are building a website, you will be needing different resources/vendors for hosting your website, billing, receiving payments, etc. On the other hand, by linking one’s ETH wallet to a registered ENS domain name, and utilizing Inter Planetary File System (IPFS), you can get all the abovementioned functionalities.

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Difference between Web2 and Web3 (decentralised) hosting

At the architecture level, the ENS protocol has of two components: the ENS registry and resolvers

Schematic of high-level architecture of ENS (Source: ENS)

The ENS registry is a smart contract and maintains the list of registered domains and subdomains. The resolvers are smart contracts that translate the human-readable names into addresses. While ENS controls the registry, any contract implementing the required standard can act as a resolver. At the contract level, human-readable names are converted to fixed length cryptographic hashes. Interestingly, ENS also supports reverse resolution, meaning it can find the ENS name corresponding to a given address.

ENS generates revenue by charging fees for the domain names. Shorter names are rarer and hence cost more. Names that are five characters or longer cost $5/year, names with four characters or more cost $160/year, and names with three characters cost $640/year. These are the standard prices, but we’ll see how the hype regarding these names has skewed the pricing. The fees are defined in USD but paid in ETH. The fees are stored in the root node’s multisig contract. Names cannot be revoked after issuance if an active registration is maintained by the user.

ENS’s development is managed by a Singapore based company named True Names LTD. The ENS protocol is governed by the ENS DAO which launched in Nov 2021. The ENS DAO is represented by a real-world legal entity as a Cayman Islands Foundation.

ENS Tokenomics The ENS DAO’s governance token is ENS and was launched with the DAO itself. In terms of supply, the total supply of ENS token is capped at 100 million. While at launch, 50% of the supply was stored in the DAO treasury and 25% of the supply was distributed to the users of ENS in an airdrop campaign. The remaining 25% of supply was distributed to the long-term contributors of the project. The tokens that were airdropped to users were made available immediately, but other tokens are vested for 4 years, meaning that the maximum supply of 100 million ENS will be in circulation in Nov 2025. The figure below illustrates the distribution of ENS.

ENS token distribution (source: ENS)

Revenue performance and user registrations ENS’s revenue model consists of two factors: (1) fees paid by users for registering new domains and (2) renewing their existing domains. The figures below show ENS’s total revenues over time.

The overall trend in revenue has seen consistent growth over the last few months. ENS’s average monthly revenue was $84.2k in Jul 2020 while it was $3.4 mn in Jul 2022 (as of writing). During peak activity, ENS’s daily revenue reached nearly $2.0 mn in May 2022.

ENS monthly revenue (Source: Token Terminal)

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Daily protocol revenue in last 180 days (Source: Token Terminal)

The price of the ENS token since its launch is shown in the figure below. After the initial hype ENS received during the airdrop, the price of the token has been on a downward trend.

Monthly price of $ENS since launch (Source: Token Terminal)

Lastly, the chart below shows the number of unique wallets holding the ENS token since its launch. The number of tokenholders saw an increase until the end of 2021, that was the time when the eligible users claimed their share of the airdrop and tokens were sold. Since then, the graph looks stable. This shows that the token is not being actively dumped in the market and the people are holding it through this bear phase in anticipation of future price appreciation.

Monthly $ENS tokenholders since launch (Source: Token Terminal)

In terms of user registrations, the below chart shows that the numbers have been witnessing an upward trajectory over the last 6-7 months.

Monthly user (‘.eth’ domain name) registrations (Source: Dune Analytics, @makoto, )

How to benefit from ENS domains (ALPHA tips and strategies) ENS domains are one of the most hyped things going on currently in the crypto space despite the bearish market scenarios across the board. Before we discuss how we can make some money through ENS domains, lets just ponder over some interesting facts:

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● Vitalik Buterin, the founder of Ethereum, called ENS the most successful nonfinancial Ethereum application (Link) ● In Aug 2021, Budweiser registered beer.eth domain in 30 ETH (Link) ● In Jul 2022, 000.eth was sold for 300 ETH (Link) ● Some other top sales in the month of Jul 2022 are porno.eth (184 ETH) samsung.eth (60 ETH), nike.eth (60 ETH), hermes.eth (50 ETH), starbucks.eth (50 ETH), etc. (Source: ENS Vision) ● The 10K club (‘.eth’ domains with four digits, eg 1234.eth) are at floor price of 1.2 ETH (Source: ENS Vision) ● Four-digit palindromes (eg. 4114.eth, 1221. eth, etc.) are at floor price of 8.1 ETH (Source: ENS Vision) ● Puma changed its Twitter name to Puma.eth (Link) ● Amazon.eth received a bid of $1.0 mn a few days back (Link)

Must be baffling, isn’t it? The idea of buying a ENS domain name for a few dollars and then selling it for mind boggling figures as above surely sounds exciting. But not all ENS domains sell at such

premiums. For one ‘.eth’ domain that makes into the news, there are thousands that don’t get sold. The essence is to be early in spotting trends. Those who were early in picking up brand names, company names, 3-digit numbers (only thousand possible, just like your rare NFTs) are currently sitting in potential profits if they haven’t already sold. I have a strong belief that over a long period of time, (1) All crypto users will have their own ENS name, and (2) Companies/brands will buy ENS names to gain exposure to the Web3 community. Perhaps that’s the reason Vogue Business, in an article released in Feb 2022 declared that Brand.eth is the new Brand. com.

Here a few ideas that I believe can help get quality or potentially profitable ENS domains: • ● Look what the most popular names were in a certain year and register them. For eg., in 1990, Michael was one of the most popular male names worldwide, so michael1990.eth could be a potential good domain • ● Large companies, consumer facing brands, telco and technology companies, crypto companies/protocols, etc.

• ● Other good domains could be associated with famous names, famous venues, crypto companies/protocols, crypto terms, athletes, singers/band names, social media influencers, etc.

• ● Domains related government or federal institutions can also be good captures • ● Possible businesses and jargons as keywords for eg. yellowpages, localbitcoins, discountcoupons, bookmyhotel, etc. Many of these may be taken but there will be many that could be still available This magazine is sole property of gettingstartedincrypto.com and is not to be redistributed in any form anywhere else.

Now you may ask how to find the domains that are available? Just head on to www.ens.vision/tools and type your keywords in the Bulk Search box.

You can search for 100 keywords at one go.

When you click Search, next page shows the results like this:

You can see that canvasnft.eth is still available (at the time of writing). If you think it could be a good domain name in future you can click the ENS logo beside it, and you will reach the ENS domain registration page.

Once in that page, you just need to connect your metamask wallet having some ETH in it. You can then register this domain name for as long as you want with a minimum period being 1 year. And that’s it! You are ready to roll!

Once you acquire the domain name, you can straight away head to OpenSea and put it on sale and wait with crossed fingers. Or you can be a hodler and wait for appropriate offers. This practice of blocking domains and listing for sale is called squatting. It is problematic to brands and business, but good for holders of the domain names.

Summary Some may wonder, “Can ENS and its advantages be replicated by another BNS?” The short answer is “Yes”.

Since ENS was never designed to exist completely separately from DNS, there is nothing stopping other BNS from taking this approach as well. For example, Unstoppable Domains already sells their ‘.crypto’ domains as NFTs on the Ethereum network. However, the top-level domains of ‘.eth’ and ‘.xyz’ will always be something that no other BNS can provide. It would be foolish not to appreciate the first mover advantage and brand recognition that ENS has been able to achieve in this sector.

written

by Kel

Secret Network & SCRT Token The Secret Network is a Layer 1 (L1) privacy-focused blockchain with privacy-preserving smart contract functionality.

The blockchain combines Ethereum’s smart contract functionality with Monero’s privacy-by-default functionality and Cosmos’s scalability and interoperability.

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Secret Network supports encrypted inputs, outputs and encrypted states for smart contracts, bringing much-needed privacy to Web3, DeFi and NFTs. Like Ethereum’s ERC-20 tokens, Secret Network’s SCRT tokens are programmable for Web3 and DeFi applications but remain private by default. When interacting with Secret Tokens, all transactions (including the recipient and the amount transferred) and rolling balances are encrypted, ensuring anonymity and confidentiality, all done through programmability. Individuals must generate a “viewing key” to reveal these values and can choose to share this with third parties for compliance situations. Native transactions are public on a ledger like any other blockchain, unless programmed to be private and viewable using a “viewing key’ only.

Having a privacy-by-default blockchain can prevent transaction front-running, essentially preventing MEV attacks. MEV stands for Maximal extractable value and is the “maximum value that can be

extracted from block production over the standard block reward and gas fees by including, excluding, and changing the order of transactions in a block”.

The Secret Network solves this problem, which is prevalent in the Ethereum Network pre-move to Proof-of-Stake, by having an encrypted state.

Hence, validators do not know the transactions they are processing because of this encrypted state and cannot front-run the transactions.

Secret Network’s privacy-by-default blockchain enables new use-cases such as privacy-preserving credit scoring and dark pools for trading such as those used in traditional finance to make large transactions while avoiding transaction frontrunning.

The privacy value proposition within the blockchain space is one of the subsequent evolutionary paths for the technology, and Secret Network is the first smart-contract-enabled L1 blockchain to leverage this narrative.

Data All Data Is Current at Time of Writing Circulating Supply: 169.9 million Max Supply: 190.2 million Total Supply: 190.2 million Wallet: Keplr Wallet Secret Network Contract Address: secret1k0jntykt7e4g3y88ltc60czgjuqdy4c9e8fzek

Token Allocation Affiliates & Enigma: 17.6% Community: 44.1% Ecosystem Pool: 11.8% Foundation: 0.6% Staking Rewards: 4.7% Team (past, Present, Future): 21.2%

Where to Purchase SCRT Token

Website

https://scrt.network/

White Paper

Depending on the jurisdiction, the SCRT token is available on centralised exchanges such as Binance, Gate.io, Huobi, Kraken, MEXC and Bitmart. The token is also available on decentralised exchanges such as Sienna and SecretSwap, and Osmosis - the IBC-enabled decentralised exchange.

https://docs.scrt.network/#what-is-secret-network

Twitter

https://twitter.com/SecretNetwork

Telegram

https://t.me/SCRTcommunity

Medium

https://medium.com/@secretnetwork

Discord

https://discord.com/invite/SJK32GY

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Core Team Borne from cutting-edge research at MIT in 2015, SCRT Labs (formerly Enigma) is the driving force in developing the Secret Network blockchain. The Secret Foundation is a critical organization in the Secret Network ecosystem. It is a non-profit dedicated to building, researching, and scaling the adoption of open-source, privacy-centric technologies and networks that serve the public good. The foundation seeks to achieve this vision by contracting software development to SCRT Labs.

Guy Zyskind Founder & CEO, Secret Labs

Linkedin

Guy Zyskind is CEO and Founder of SCRT Labs and has outstanding academic and professional qualifications. He earned a Bachelor of Science degree in Electrical Engineering & Computer Science from Tel Aviv University and a Master of Science degree from MIT with a 5/5 grade score. His thesis is on Efficient Secure Computation Enabled by Blockchain Technology. Before founding SCRT Labs, Guy worked as an Instructor and a Research Assistant at the MIT Media Labs. Previous employment history includes CTO at Athena Wisdom, an MIT spin-off company, and CTO at Tamkix, which offers location-based and realtime couponing solutions.

Tor Bair Founder, Secret Foundation

Tor is the founder of the Secret Foundation and previously ran growth, marketing, community strategy and operations for SCRT Labs. He has a Bachelor’s degree in Economics from Brown University and an MBA from the MIT Sloan School of Management, where he took a class about blockchain technology taught by the Secret Network Cofounder, Guy Zyskind. Tor has also served as an Advisor for Numerai another blockchain project leveraging the power of machine learning to manage an institutional-grade long/short global equity strategy for the investors in a hedge fund.

Linkedin

Itzik Grossman Vice President, Engineering, Secret Labs

Linkedin

Itzik has five years of experience in Cyber & Information security and Software Engineering. He has served as Vice President of Engineering at SCRT Labs for about four years. Before this role, Itzik was a Chief Technology Officer at KeyTango, developing tools that enable clearing houses to custody cryptocurrency assets. He has also worked as a Software & Security Architect for OTORIO, a firm delivering nextgeneration security and digital risk management solutions that enable reliable, safe and efficient industrial digitalisation. Itzik has also worked as a Product Manager, and Cyber Security Engineer & Architect for the Israeli Defence Force. He earned a Bachelor of Science degree in Electrical & Electronics Engineering from Tel Aviv University, Israel.

Nir Zyskind Director of Operations & Business Development, Secret Labs

Nir is the Director of Business Development & Operations at SCRT Labs.

Before this role, He served as the Sales & Account Manager for IVC Research, a technology insights platform that aggregates valuable market research data covering high-tech startups to assess company management metrics and the competitive ecosystem landscape. During his time at IVC Research, he presented business information and strategy to key industry executives, managed business accounts and conducted industry market research to achieve optimal return on investment. Nir also cofounded Tamkix, which offers location-based and real-time couponing solutions, where he managed business strategy, relationships and development. He has a Bachelor’s degree in Mass Communication and an MBA, both from The College of Management Academic Studies, Israel.

Linkedin

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What does SCRT do for investors

Token Burns & Mints

Value Accrual

One of the main drivers of token value appreciation is the token’s utility. This is the case for Ethereum’s ETH token for gas fees. Similarly, DeFi participants can use SCRT tokens to mint sSCRT tokens for privacy-enabled participation in decentralised finance. This feature creates further utility for the SCRT token, removing them from circulation and increasing the token’s value due to demand/supply dynamics.

As an L1 blockchain, Secret Network has garnered support from many seasoned investors and partners in the industry, further illustrating the project’s potential.

In Q1 2022, SCRT Labs unveiled a significant US$400 million ecosystem fund from its backers. The fund comprises two primary initiatives. The first is a US$225 million ecosystem fund seeking to expand Secret Network’s application layer (including DeFi and NFTs), network infrastructure, and tooling.

The second is a US$175 million accelerator pool funded in SCRT tokens seeking to provide nondilutive capital, grants, and ecosystem incentives to expand user adoption rapidly.

The above catalysts will fund the development of various projects for the ecosystem, attracting value from retail users and institutions alike. For instance, Kevin Smith, an American filmmaker and actor, has partnered with Secret Network’s Legendao to launch NFTs of his horror anthology, ‘KillRoy Was Here’.

Similarly, Quentin Tarantino chose the Secret Network to auction NFTs of Scenes from his original and handwritten Pulp Fiction Screenplay earlier in 2022.

Secret Network can potentially attract value from the multi-billion-dollar entertainment industry, including gaming and music. There’s a potential for token holders to benefit from this value accrual.

Staking & Airdrops Users can also stake their SCRT tokens on the Keplr wallet for 20% to 30% annual passive rewards.

Furthermore, staking SCRT tokens can entitle one to airdrops from projects building on the ecosystem.

For instance, a fully decentralised cloud storage solution built on the Secret Network called JACKAL will airdrop its native JACKAL token to ATOM, SCRT and JUNO stakers, after the snapshot took place in April 2022. More ecosystem projects intend to follow suit, airdropping their utility tokens to SCRT stakers in the future.

Market opportunity Though traditional finance firms are steadily entering the Web3 and DeFi sector, one of the core features of blockchain technology — on-chain transparency — presents a barrier to further adoption. Financial institutions may not want all their DeFi transactions and strategies publicly available.

Hence, a privacy-by-default blockchain like Secret Network can potentially be a solution that will onboard significantly more financial institutions and mainstream media companies (via SecretNFTs) into the blockchain space.

Similarly, with governments’ looming and potentially disastrous regulations that could infringe on blockchain user privacy, privacy-by-default blockchains could see further retail adoption.

For instance, however impractical, the EU Parliament’s desire to impose KYC on unhosted wallets could mean that individuals may have their home address, National IDs, and other forms of identification linked to publicly available crypto wallet balances in the instance of a database breach.

Hence, Secret Networks’ privacy-preserving features could bring protection to both retail and institutions should the above occur.

Network Bridge Holding SCRT at this early stage of its inception is potentially an asymmetric bet. Especially if the project succeeds in its vision of bridging to other blockchains and offering privacy for DeFi applications. In that case, it will bring significant value to the ecosystem from existing ecosystems on other blockchains.

Ecosystem Projects

Privacy-Enabled NFTs

As the ecosystem grows, so does the value of the SCRT token. Shinobi Protocol is an ecosystem project with a compelling use case that can drive significantly more value to the Secret Network.

The Secret Network supports public and private metadata for NFT creators. With Secret NFTs, validation of ownership happens without opening verifiability to everyone. In other words, verifiable ownership of goods and experiences does not have to be public.

Shinobi Protocol seeks to generate Secret Bitcoin (SBTC), a SNIP-20 token on the Secret Network backed by bitcoin. A Privacy Secured Trustless Bridge facilitates the peg in/out between the Bitcoin blockchain and the Secret Network. There is no intermediary, and the peg in/out actions are not discernible from ordinary transactions on the Bitcoin blockchain.

Once a user transfers bitcoin to the Secret Network, transactions become entirely private. This project is still in its infancy and yet to prove itself. If it succeeds, it could bring even more value from the Bitcoin Network into the Secret Network.

Theoretically, such a feature means that content creators can release media in the form of NFTs, and the content consumers do not have their consumption data on-chain. Imagine YouTube or Netflix on-chain but without everyone knowing what you are consuming. This use case is very compelling.

Other celebrities and media companies will follow Kevin Smith and Quentin Tarantino to choose the Secret Network for their NFT releases. Additionally, the blockchain’s use case goes far beyond entertainment to include digital IDs and real estate ownership.

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The roadmap The network has just completed its ‘Shockwave Alpha Mainnet’ upgrade, which boosted network speed by almost 600x for certain network events such as NFT mints and airdrops, improved blockchain directory sync, and Interchain accounts.

There are still significant network and ecosystem upgrades to come in 2022, including an overhaul of the smart contract engine to further boost performance – much like replacing a car’s engine with a newer and more powerful one. The image visually illustrates the intended roadmap for the rest of 2022 and the near future.

Conclusion Secret Network has the potential to be a significant player in the L1 blockchain space.

With an ecosystem fund of about US$400 million and attention from prominent Hollywood creators, the blockchain is strategically positioned for success if SCRT Labs and the Secret Foundation realise their vision. Furthermore, blockchain technology is evolving as fast as the narratives in the industry, and the next evolution of the technology will cover sustainability, modularity and privacy.

The privacy narrative best serves the DeFi space and can attract activity from the traditional finance industry, and from sectors like the healthcare and insurance industries. The days of a publicly open distributed ledger technology are fast evolving to include confidentiality without eschewing compliance, and Secret Network has the first-mover advantage.

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Practical Tips to

Survive a Crypto Winter written by Daniel Jimenez

Cryptocurrencies have aroused interest among investors of all sizes: small, medium and even large institutional investors have focused over the last year on investing in the most promising sectors of the ecosystem.

To put the interest in crypto into context, the blockchain gaming sector has received a record $5 billion in investment in just six months in the first half of the year.

However, it is normal to observe that during low price periods, investor affinity towards the crypto sector becomes weaker for all types of investors.

yourself on Bitcoin and cryptocurrencies, you will understand that despite the headwinds, we could still see cryptocurrencies rise from the ashes.

The reasons are obvious: the lower profitability compared to the excessive returns earned during the bull market, the disappearance of projects that seemed established in the sector, the FUD around the ecosystem by traditional financial actors, greater regulation and government restrictions on the sector, among other factors, increase distrust towards the ecosystem in general.

While it is true that investments should not be made blindly, a crypto winter represents for many a unique opportunity to increase their portfolio or to experiment with the market at ‘discount’ prices.

But contrary to what many think, during a crypto winter a retail investor who is not overleveraged is still able to survive extreme conditions. Just as we are accustomed to the ‘good old days’, our human nature allows us to adapt to extreme conditions.

2.- Clean out your portfolio

These tips will help you protect your cryptocurrency portfolio in the next crypto winter.

1.- Take advantage of the moment to increase your portfolio If you have read about the history of investment markets, and especially had time to educate

Some investors love retracement and see it as an opportunity to double the value of their portfolio in the long run.

In a crypto winter, it is time to eliminate those baseless options that you acquired simply because of fashion, rumor or a friend recommended them to you without performing due diligence to thoroughly investigate that particular project.

A simpler way to carry out this task is to compare the existing projects in the first crypto winter of 2018 with those that prevail today. According to data from Pantera Capital, of the Top 20 Coins in 2017, only six projects remain in this ranking for 2022.

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Thus, it would be worthwhile to observe for each project whether it has a solid use case, when it was created, and for what purpose; and if it really has a respectable level of users, decentralization, and a solid roadmap that allows it to be sustainable in the long term.

3.- The next ‘big thing’ If you’re going to invest, look for industry trends that promise to be the next big thing. While it doesn’t guarantee a return on your investment, you can at least anticipate that there will be some good projects out there with the potential for some upside.

NFTs, Metaverses and Blockchain Games are popular Web3 trends that are making waves everywhere. So look for information on which projects may have a strong footing in these sectors and make sure you select those economically viable options.

Some factors to take into account to select a good project during the crypto winter are market cap, the team, utility and roadmap. The fundamental value of the project is a good indicator of the longterm health of your investment, especially when NFT projects are referrals.

4.- Use data analytics tools On-chain/off-chain data analysis tools for industry-related projects should be a must for any investor who needs to analyze which projects are profitable, volume, market cap and any other important metrics to provideall the information they need to make an informed investment decision, whether it be on an investment or a capital outflow.

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5.- Stay away from margin calls

6.- Investigate more

In times of a crypto winter it is possible to observe great volatility in the market. In addition, it is common to see that leveraged options on exchanges end up evaporating your cash, due to the lower availability of cash in your account with respect to your position.

Re-evaluating your existing strategies and identifying new opportunities should be the norm for crypto investors. Although there will be capitulations during the crypto winter, there is also the possibility of identifying new opportunities in the ecosystem that in the long term can generate satisfactory results.

For now, stay away from these practices, especially if you are not an experienced trader.

Remember, there are no magic formulas and the season of generating quick riches with cryptocurrencies has already passed in 2012.

But the above does not come only in the information of a tweet or a reel on Instagram from an influencer.

Avoid the gurus and focus this crypto winter on doing your homework to research and learn more about the projects that are likely to be sustainable in the ecosystem to identify new opportunities.

7.- Avoid getting into debt A common practice during cryptocurrency bull runs is investing with leverage by taking out loans. However, despite the false rebounds that may exist in some assets, including consolidated ones such as Bitcoin, the downward trend in a crypto winter is more likely to generate discounted liquidations in the face of an imminent collapse.

In addition, volatility and high risk are always present in this ecosystem; therefore, you should only invest the amount you can afford to lose.

If you are a retail investor, only invest disposable income and have the patience to go through several phases before diving into an investment.

8.- Avoid panic Remember that downturns, even long ones, are a normal part of the investment cycle. Cryptocurrencies do not escape this, and if they have shown anything in this decade, it is that they are cyclical.

The last crypto winter lasted 18 months before Bitcoin started to regain ground and establish a new ATH. So, if you own time valuable assets like Bitcoin, don’t panic sell.

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9.- Avoid keeping your funds in centralized wallets

The recent cases of BlockFi, Celsius and 3AC have shown that the phrase ‘no keys, no funds’ is the best safe practice for a crypto investor.

The last crypto winter showed that hacks and the closure of centralized platforms such as exchanges were the order of the day during the worst moment of the market.

10.- Prepare for new price drops

Therefore, keeping your digital assets in a Metamasklike decentralized non-custodial wallet is the best option. If you must keep them for operational or convenience reasons in a cryptocurrency lending or exchange platform, check what guarantees you have if the platform goes bankrupt.

Never heed social media investment advice to ‘buy the dip’. A more pronounced drop than the one mentioned almost always occurs. And this is due in particular to the fact that not enough research is done on the currency in particular and its historical performance to know the best entry zone.

On the other hand, learn from some experienced investors and use dollar cost averaging by buying smaller amounts at regular intervals to balance volatility. This will allow you to acquire a fraction of your favorite asset at the lowest possible market price and avoid significant losses.

Alternative investment options Despite the negative sentiment that may surround investments in the ecosystem during the crypto winter, there are alternatives to obtain good income through cryptocurrencies by resorting to alternative investment options during this period.

Practices such as staking, yield farming or investing in NFT art are some good options that can still generate some additional income for crypto investors, beyond traditional trading.

However, it is important to be well-informed, base your decisions on advanced analytics solutions, and be constantly informed about projects, especially in DeFi, in order to minimize your risk exposure and survive the impending crypto winter without the need to panic.

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