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Issue 319

Page 1

FYI: NEWSPAPERS

FREE ISSUE 319 OCTOBER 20, 2021

‫פרשת וירא‬ ‫י”ד חשון תשפ”ב‬

THE LUCK OF THE DRAW Six raffle winners tell their tales

MEMORABLE MARKETING OF THE PREVIOUS CENTURY Business-boosting advertisements

WORDS WITH AN IMPACT Meet the brains behind tzedakah marketing campaigns


BS RETAIN UM

COOK TER I AF

LL FLAVOR FU

PRIMA SPECIALTY ! NG

CR

Flavor that needs no ketchup. breadcrumbs with prima standards.

Proud makers of the perfect panko c r u mbs wi t h a n i r resi st i b l e c r u n c h a n d f l a vor.


ST Y L E # 6 0 4 3

AW2022 TOMMY

CA

R A PR

I TE VA

LL

FO

kallah appointment MONSEY: 8 45.352.0757 | SHOPPERS HAVEN MONROE: 845.781.8006 | SHOPPING CENTER

hats & acc essories

HATS / BANDS / HEAD BANDS / WHITE TICHEL / CAPES / EVENING BAGS / ACCESSORIES


More

FOR MELAVA MALKA

SELF SERVE DAIRY HOT DISHES +SALAD BAR +SPECIALTY PIZZA +FRIES / ICE CREAM +HOT & COLD COFFEE +SLUSH / SMOOTHIES +SMOKED FISH & LOX +CALZONES & CHEESE STICKS

2 7 O R C H A R D S T.

|

845.875.6868

‫מלוגמ‬

|

‫א‬

OPEN 1 HR. AFTER ZMAN - 12AM

‫ח‬

‫בת‬

‫ן במוצ‬

‫מי‬

‫אי ש‬

melava malka pizza can have more than just cheese.


WINTER 2021 COLLECTION

designinbrooklyn

Arrival

421 NY-59, Monsey, NY 10952 (845) 377-3432 SUNDAY-THURSDAY 11AM-6PM FRIDAY 11AM-2PM


FEATURING NOW

(starting Monday Oct 25 2021)

DINNER PLATE

BUY 2 GET 1 FREE (WITH THIS AD ONLY)

MONDAY TUESDAY WEDNESDAY THURSDAY

Dinner plate

$19.95 tax included

We will fill up your plate to the max with our delicious American style beef, chicken, sides and salads Sit in or take out 5:30 pm – 10:30 pm

SPECIAL OF THE WEEK

our famous sesame chicken lunch special $11.95 1:00 pm-3:00 pm (with this ad only)

PARTY PLANNERS SPECIAL OF THE WEEK

buy 2 get one free (with this ad only) from our delicious 9x13 Chinese menu please order by whats app only between 12 pm – 6pm, pick up next day between 1:00 pm -4:00 pm What app number 845-426-3600

Design: THE MONSE Y VIE W

From 10/24/21 - 11/1/21

845.426.3600 106 NY 59, Monsey, NY 10952

Sun-Thurs: 12:30-9:45pm


Sparkle in Safety Yo u r l i t t l e g i r l ’s e a rs a re p re c i o u s. G i ve h e r t h e g i ft o f be a u t i fu l p i e rc i n g s by a q u a l i fie d p ro fes s i o n a l i n o u r co m fo r ta b l e e nv i ro n m e nt

Ear Piercing every Wednesday! Book your appointment: 845.356.0003 Ext 3 *by appointment only, Monsey location only


Try to find lower rates than ours. We'll wait. Bevel processing fees are lower than everyone else. So you save real, hard cash every billing cycle. Found lower rates yet?

Call 888-650-6444 save@bevelpayment.com

Industries We Serve:

Retail Storefront • Food / Hospitality • Grocery • Nonprofits • eCommerce • Restaurant • Financial Institutions • Home Based Business • Tradeshows & Craft Fairs • Health & Beauty • Gas stations & Convenience stores • B2B • Hotels/Lodging • Service Business • Phone / Mail Order • Wireless Merchants • Quick Service Restaurants (QSRs)


‫און ווארימע‬ ‫תפילות‬ ‫ושיעורי תורה‬

‫‪THE WESTIN‬‬

‫אין אלע הינזיכטן אין‬ ‫לעבן בעבודת השי”ת‬ ‫בתורה ובחסידות‬

‫גייסטרייכע‬ ‫סעודות‬ ‫‪V I L L A G E‬‬

‫‪F O R R E S T A L‬‬

‫‪Princeton, NJ‬‬

‫סיום סדר‬ ‫מועד‬ ‫מוצש”ק ביים‬ ‫גראנדיעזן מלוה מלכה‬

‫‪718 513 2222‬‬ ‫‪shabbos@dirshunj.org‬‬

‫‪dartmedia.us‬‬

‫חיזוק‬ ‫סעסיעס‬

‫נאכפאלגענדיג‬ ‫דעם סיום הלכה‬ ‫העולמי וואס‬ ‫וועט פארקומען‬ ‫במקהלות רבבות‬ ‫ישראל ליל‬ ‫שישי פקודי אין‬ ‫ניו דזשערסי‬


‫שב”ק פקודי תשפ”ב‬ ‫ממחרת הסיום‬


12

The Monsey View

October 20, 2021

www.themonseyview.com · 845.600.8484


718.635.1673

ODUCI N TR

G

N

I

Venetian CO LLECTI O N

C

LU

SIVEL

Y

A T

EX

A UNIQUE COLLECTION OF C U R AT E D J E W E L RY FO R A L L AG E S.

Boro Park: 4816 13th Ave. 718.853.5100 Monsey: 42 Main St. 845.356.8414


FULL SPECIALS FLYER WEORE EKLY DEALS IN-ST GROCERY

GEFEN

GEFEN

Lemon Juice

GEFEN

Great Northern Beans

32 Oz.

THESE SPECTACULARS ARE FOR THE MONSEY LOCATION ONLY

$1.69

GEFEN

Fat Free Noodle Soup

LIEBER’S

Corn Flake Crumbs

Plain 12 Oz

$2.39

PASKESZ

Peanut Butter & Cocoa Cereal 15 Oz $3.79

HEINZ

Original Cocktail Sauce

12 Oz

$1.89

LIEBERS

MIGHTY SESAME CO.

FRESH & TASTY

Orange Juice

LIPTON

64 Oz

2/$5

HELLMANN’S

4.70 Oz

Oil or Water, 5 Oz.

30 Oz X 2

CASE OF 24

$3.89

BOUNTY

Napkins 200 Ct

2/$6

$19.99

2 PACK

$5.99

GEFEN

24 Oz

40 Pack, 28.80 Oz

$5.99

GALIL

Herbal Tea

Assorted 20 Pack 1.27 Oz.

2/$3

WESSON

Pure Canola Oil

1 Gallon

$7.99

Coated Chocolate Wafers

$3.99

59 ROUTE 59, MONSEY, NY CALL OR WHATSAPP 845.352.4400 | FAX 845.352.4410 | EMAIL INFO@EVERGREENKOSHER.COM SHOP ONLINE EVERGREENKOSHER.COM

SMACKIN’GO

Whipped Topping Spray

8.80 Oz.

2/$5

HOFFMAN’S

Pizza Snaps

Family Pack 20 Oz.

$6.99

OF TOV

Breaded Fish Shapes

Crunchy, 20 oz

$1.99

GEFEN

Peeled Cooked Beets

Organic, 17.60 Oz

3/$4

TAAMTI

Cigars or Kibbah

Potato, Vegeterian, Mushroon, 17 Ct, 14.40 Oz.

$3.99 MENDELSOHN’S

BEST BEV

Plastic Cups

9 Oz, 320 Ct.

$4.79 TRESEMME

Shampoo or Conditioner

Assorted 28 Oz

$2.99

Bagel Pizza

BEST BEV

Hot Cups

Gold or Silver 12 Oz. 14 Ct or 16 Oz 12 Ct

6 Pc 17 Oz.

$3.69

3/$3 DOVE

Dove Bar Pink or White

4.75 Oz.

3/$2

845.352.4400 FAX 845.352.4410 EMAIL INFO@EVERGREENKOSHER.COM

Light Mayonnaise

BELEAF

Broccoli or Cauliflower Florets

$0.99

2/$5

GALIL

Chunk Light Tuna

GEFEN

Plastic Easy Wrap

Soup Croutons

LIEBER’S

Avocado Oil Spray

4/$1

400 Ft.

6/$6

Mini Mandel 14 Oz

Dill Gherkins

24 Oz

$1.69

HOUSEHOLD BLUE SKY TRADING

Pans Aluminum 2 Section

Assorted Flavors, 7 Oz

48 Ct, 25 Oz

$5.99

Oriental Ramen Noodle Soup

2.80 Oz.

6/$2

Traditional Yogurt

GEFEN

Fish Sticks

2/$5

TRADITION

Onion Soup & Dip Mix

J&J

KOSHERIFIC

BALABUSTA

Organic Ketchup

20 Oz NEW

1.90 Oz,

59 ROUTE 59, MONSEY, NY CALL OR WHATSAPP

2/$3

B&G

12 Oz

$2.99

$1.99

SIMCHA COLLECTION

$4.99

LIEBER’S

Peach Slices

29 Oz.

2/$4

Sweet Pickles

Tahini Bars

Assorted 6 Pack, 3.80 Oz.

Elegent Combo Plates 32 Ct

16 Slices White or Yellow, 12 Oz.

$2.99

LIEBER’S

Distilled Vinegar

32 Oz.

$0.99

2/$5

$5.99

Assorted Flavors, 8 Oz

LIEBER’S

Coconut Milk

BLUE SKY TRADING

Kefir

$1.79

Garlic Pickles

Jar 32 Oz

$3.89

HADDAR

Tahini By Baracke

15.90 Oz

Assorted 33.80 Oz

Disposable Measuring Cups

MEHADRIN

HADDAR

Ketchup

34 Oz.

2/$3

2/$5

8 Oz., 20 Ct

American Cheese

2/$3

NEW

$2.99

HAOLAM

HADDAR

Egg Noodles

3/$3

UNGER’S

Egg Noodles

Assorted Varieties 12 Oz.

$1.19

Assorted 112 Oz

Assorted 1.92 Oz

GEFEN

Angel Hair Sphagetti

16 Oz.

3/$3

GEFEN

Pasta

Elbows, Penne, Spaghetti, Spirals, Ziti, 16 Oz

$1.19

GEFEN

Salad Croutons

Assorted Varieties 5.20 Oz

16 Oz

$1.69

SPECIALS AR OUR MONS LOCATION O

SPECIALS VALID

FRIDAY, 1/1/

FRIDGE/FREEZ

SHOP ONLINE EVERGREENKOSH

ER.COM


‫‪KING‬‬ ‫‪THE‬‬

‫‪VELVET‬‬

‫דער מלך‬ ‫החידושים‬ ‫‪IN‬‬

‫‪s‬‬

‫‪OOD‬‬

‫‪d‬‬

‫‪z‬‬

‫‪WILLIAMSBURG:‬‬ ‫‪165 Lee Ave.‬‬ ‫‪718.408. 8822‬‬

‫אסטע סי‬ ‫דו‬

‫יט א צוג‬ ‫עפ‬

‫יע‬

‫‪MONSEY:‬‬ ‫‪17 Main St.‬‬ ‫‪845.474.8822‬‬

‫‪BORO PARK:‬‬ ‫‪3902 14th Ave.‬‬ ‫‪718.854.7700‬‬

‫‪D THRU‬‬

‫‪/2021‬‬

‫דע בייטל‬

‫בחורים ‪ //‬חתנים ‪ //‬רבי‘ניש ‪ //‬בעל הבית‘יש‬ ‫ישיבה‘יש ‪ //‬אריסטוקראטיש‬

‫‪RE FOR‬‬ ‫‪SEY‬‬ ‫‪ONLY‬‬

‫‪ZER‬‬

‫ר!‬

‫אייגנארטיגע טלית און תפילין‬ ‫בייטלעך פאר יעדן איינעם!‬

‫‪CO L L EC T I O N‬‬

‫מ‬

‫‪FINE JUDAICA‬‬

‫‪NEW‬‬


‫בס”ד‬

no out of pocket cost

After School Program

Preschool 2:30-4:00 Elementary 4:00-5:30

Homework Social skills Music lessons Art Sand Food Decorating Drama Swimming (summer) & more.....

Groups Divided

Transportation Provided

by age

Healthy Food and Drinks

845-999-3723


YOU DREAM of walking to your chuppah with confidence. YOU DREAM of transitioning into married life seamlessly. BUT HOW? As a Kallah, you know that actualizing those dreams are challenging.

My daughter was a kallah but “without that spark in her eyes. This course gave me my daughter back. It truly transformed her. Tranny M., London

”

N I Z T E REB LUBIN L u to: E H ROC Invites yo

‫ב‬ ‫ו‬ ‫א‬ ‫י‬ ‫כלה‬ llah

hop

orks W r he

t & Mo

, ative m r o nf ng , i ctical i t f i l ra Up and p form s n a r t ed to nce as a ng n g i s i ie De xper you thriv e r u . yo keep rried life d n a a h Kalla ughout m thro

A Ka

inhibited and detached. I “wasI was buried under layers of stress and doubt. The Rebetzin managed to peel away every layer and barrier and put me in touch with my true feelings. I’m in awe!!! Sheindy F., Kallah, Manchester UK

”

I had already married off six “ daughters but it was only after taking this course that I discovered what I had been missing out on with all my previous kallahs. This workshop was a priceless gift and helped me build a completely new connection with my daughters Malky Z., Monsey

”

“

This isn’t just a class; it’s an experiential journey where you come in one way and leave a completely different person. Peri S. and mother, Boro Park

”

the course I’ve started “Following sleeping nights. It finally hit me what this is truly about and the peaks I can be zoiche to reach. M. Englander, Matersdoff-Yerushalayim

”

REBBETZIN ROCHEL LUBIN has prepared two decades of Kallahs across the globe, and she is known for her lectures on marriage-related topics. Rebbetzin R. Lubin counsels countless women privately and provides expert guidance for second- marriage Kallahs.

To register for a class / for a private appointment: Call 347-671-7764

Getting married after Chanuka? Inquire about our early bird special! Highly endorsed by leading rabbanim


sit ba .

E N J O Y

A

R E L A X I N G

T R E AT M E N T T H E

WINDOW TREATMENT

SELECTION .

SERVICE . ST YLE.

C O M F O R T

O F

IN-HOUSE DESIGN CONSULTATION

845.459.5522

|

W I N D O W

S H O P P I N G Y O U R

I N

H O M E .

WE BRING SAMPLES TO YOU

W W W. S H A D E S .U S


LEARN INDUS THE TRY N

OW.

Heimish | Professional

OVE

R

‫איר ווילט אנהייבן‬ ‫אבער עס פעלט‬ ‫'קוראזש' און‬ ?‫קלארקייט‬

Knowledge | success | Confidence

S

TA

R GOO

G

__________ By L. Aron Gottlieb,

‫אנצוהייבן אדער‬

Senior Vice President Diversified Capital, A Madison Title Company, Lakewood NJ

RESIDENTIAL & COMMERCIAL PROPERTY | REAL ESTATE FINANCING | THE ART OF NEGOTIATION | CLOSING THE DEAL | PROPERTY MANAGEMENT | DUE DILIGENCE | LEVERAGING & UNDERWRITING LOANS | EXCEL SPREADSHEETS | REAL-LIFE EXAMPLES

‫אויסצושארפן‬

-‫ סוקסעס‬1000 ‫פון צווישן די‬ :‫באטייליגטע‬-‫פולע קורס‬

‫טויזנטער דאלאר‬ ‫האב איך פארדינט‬ ‫נאר אדאנק‬ ‫פארשטיין גוט וואס‬ ‫איך זוך און וואס‬ ‫יענער פארקויפט‬

PROJECT A TO Z 845.238.7789

‫איר האט שוין‬ ‫פרובירט און‬ ?‫דורכגעפאלן‬

-

LE

0 FIVE

REVIE

10

W

ë

REGISTER NOW or listen to more details

718.298.2559 :‫הערט ר' אהרן גאטליב אויף קול מבשר‬ 349 ‫ עקסטענשן‬212.444.1100

‫געאייגנט‬ :‫פאר ביידע‬

‫פידבעק‬

‫די ידיעות האבן‬ ‫מיר איינגעשפארט‬ ‫הונדערטער שעות‬ ‫עגמת נפש פון זיך‬ ‫נישט פארשטיין‬ '‫מיט'ן בראוקער וכדו‬

CLASSTES STAR ! RESERVE NOW! SOON

Upstate Class:

Brooklyn Class:

Monsey NY – In ‫אידיש‬

Boro Park – In English

‫דער קורס האט‬ ‫מיר געמאכט‬ ,‫אריינטאנצן‬ ‫און איך האב‬ ‫ב"ה שיין‬ !‫מצליח געווען‬

GET FREE REPLAY ON USB VIDEO AND/OR AUDIO

www.Nyrecourse.com | Nyrec2020@gmail.com

S

REAL ESTATE COURSE

‫ריעל עסטעיט‬ ?‫איז אייך פרעמד‬


Enhance your table with a Meatworks meatboard featuring a variety of smoked, grilled, cured, & sous vide prime quality meat. Gift and delivery options available for all your corporate and simcha needs.

MEATWORKS A RT + M E AT

347.661.9989

moe@meatworksus.com meatworksus


Home of the Famous Non-Iron Shirt

Boys and Men Full Length, 3/4, and car coats

$159 – $269

385 RT59 | Spring Valley, NY 10977 845.517.2830

BALTIMORE • BROOKLYN • CEDARHURST • CHICAGO LAKEWOOD • MONSEY • TORONTO Must mention this ad. Not valid with any other offer, special, or discount. We are not responsible for typos. All prices are subject to change without notice. Other restrictions may apply.


FREE

Striving towards a successful future.

TRANSPORTATION BREAKFAST LUNCH AND SNACK

A NE W

W

S IE

I AR W TH NE YE

ENROLL NOW PORTUN OP IT

ACADEMIC EDUCATIONS - HOME ECONOMICS - MONEY MANAGEMENT - SHOPPING SKILLS SUPPORTED EMPLOYMENT - SPECIALIZED THERAPY SUCH AS, OT, PT, SPEECH AND MORE. WEEKEND GETAWAYS | SUMMER CAMP | EXTENDED HOURS

845 503 0200 aherzl@hamaspikrockland.org hamaspikrockland.org H A M A S P I K DAY H A B I L I TAT I O N FO R YO U N G G I R L S

AGES

18 22


IMPORTANT PUBLIC NOTICE Please add CommSAR's

24/7 Dispatch Number (1-845-426-5678) (1-845-IAM-LOST) as a contact on your home and cell phones now including one and the area code. As of October 24, all phones will require you to dial one followed by the area code you are trying to call before dialing the phone number. This change was made so that there can be a new National Suicide Hotline by dialing 988. Requiring the use of area codes ensures that dialing 988 goes directly to the hotline. It can happen to anyone! When outdoors, the risk of getting lost or injured is always there regardless of experience. Unfortunately, we had a very busy summer with some days having to deploy multiple units for different incidents. During Hurricane Ida, we had our water team out rescuing people who were stranded in flooded areas. When something goes wrong, it is often a very stressful time. To start fumbling and looking for phone numbers can delay crucial help. Save our number now, to avoid confusion in case you need us in the future Chv”Sh. Wishing everyone a safe and healthy winter!

The CommSAR (Community Search and Rescue ) Emergency Response Team

For privacy purposes, all photographs are from training events only.

Coming Soon: Latest CommSAR News and Search Status updates through our dispatch phone system.


AW21

the polished collection

Ka Discollah unt 1 5%

OFF

845.783.2248 | 52 Bakertown Rd. Suite #307 | theblushu Sun. 11:30-7 | Mon. - Thurs. 11:30-6:30 | Fri. 11:30-1:30

*with min. purchase of 4 pairs.


Rise Beyond Debt

At DCA we have the most trusted and best lawyers to help you settle your debt. Serving the NY and NJ area Speak to a Debt specialist now

888.984.2322

INFO@RISEBEYONDDEBT.COM

12 YEARS OF EXPERIENCE

5000 CLIENTS DEBT FREE

MILLIONS OF DEBT SETTELED

@stingreycreativestudio

DCA


pivotgroup.nyc

‫בס“ד‬

The popular Hightime respite program is packed with exciting activities, including art, music, movement, and special lemudei kodesh lessons. The activities foster fun and important skills — for hours of happy, growth-filled memories. • Girls ages 7-12 • Sun: 10:00-3:00 • After school hours: 3:00 - 5:30 • Open on legal holidays and on no-school days • Separate group for mainstreamed children • Warm meals • Transportation provided from Monsey and Monroe

Enroll Today: 845.426.2199 EXT. 1620

A project of Join our family! A staff position is available at Hightime. Apply today by calling extension 1951

O P E N T O C H I L D R E N W H O Q U A L I F Y F O R R E S P I T E S E R V I C E S . N E E D H E L P A P P LY I N G ? R E A C H O U T T O D AY.


Wait, What!? Yes, it’s almost here. Why wait for the last minute.

845.622.DECK // SALES@4X4DECKS.COM

clickandmarket.com

SHABBOS HAGADOL ON YOUR BRAND NEW DECK!


B A S I C S . S L I P P E R S .

dartmedia.us

P E R F U M E . L I N G E R I E . S W I M W E A R U N D E R W E A R . S H A P E W E A R . N I G H T W E A R .

~ COLD NIGHT FUZZY THROW WA R M T E A GOOD BOOKS SOFT SOCKS PLUSH SLIPPERS M O M E N TS T H AT C O U N T

~

Call/Whatsapp: 845.388.1688 17 Main Street Monsey, NY 10952 in the Urban Square, next to Green Tag laplumelingerie | Sun.-Thurs. 11am-7pm Fri. 11am-2pm


All major phone networks (including Verizon, T-Mobile, AT&T, and others) have announced they are shutting down their 3G networks over the next few months. This will render all 3G kosher flip phones inoperable and no longer able to make calls or send/ receive text messages. SafeTelecom is presenting a truly safe solution—the only 4G device with no internet browser whatsoever.

Visit

to explore an option that works for you.

845.694.7187

BottomLineMG.com

SafeTelecom devices are recommended by

SafeTelecom.net


718.635.1673

Arizona. The new hot spot. It’s time you choose a vacation destination that not only gives you a perfect weather, but the health benefits of high quality air. Our Arizona Kosher Villas in Casa Grande give you the luxury you need in an environment of healing.

Climate Benefits:

• Seasonal Allergy Relief

• Eczema Relief

• Low Humidity

• Asthma Relief

• Mountainous Air

ARIZONA

KOSHER RESORTS

5 20.2 3 1 .7 1 0 0 • A r i zonakosh er resor ts @ g ma il.com • w w w. A r izonakosh er re s or ts.com


getting you a custom back or knee brace to help relieve pain

getting you a custom back or knee brace to help relieve pain

EATIN !9�CAR !9�CAR YOU DESERVE. YOU DESERVE.

il

� � (iJ Expanded FadLity & FemaLeTherapist Most lnsurances Expanded FadLity & lnnovativeEquipment! onStaff Ac epted lnnovativeEquipment!

� � Separate areas forfor Separate areas menmen andand womenwewe womenrespect your privacy respect your privacy GetGet Relief!! FinallyRelief!! FinallyAwesome Traction Awesome Traction table! table! Please askask us about Please us about getting you a custom getting you a custom back or knee brace toto back or knee brace helphelp relieve pain relieve pain

TLC PHYSICAL THERAPY

T 845·538·5731 E tlcptofrockland@gmail.com A 386 Route 59, 5uite 402 DrT .845· 5 38· 5 731 E t l c pt o Zvi Sternberg PT, DPT ilil (iJ �� Expanded FadLity && Expanded FadLity lnnovative Equipment! lnnovative Equipment!

T

845·538·5731 T 845·538·5731E

FemaLe FemaLeTherapist Therapist onStaff onStaff

Most lnsurances lnsurances Accepted Accepted

tlcptofrockland@gmail.com 59, 5uite 5uite 402 402 E tlcptofrockland@gmail.com AA 386 386 Route Route 59,

TLCPHYSICAL PHYSICALTHERAPY THERAPY TLC Dr.Zvi ZviSternberg SternbergPT,PT, DPT Dr. DPT


il

(iJ

FemaLeTherapist Most lnsurances onStaff Ac epted

TLC PHYSICAL THERAPY

ofrockland@gmail.com A 386 Route 59, 5uite 402 Dr. Zvi Sternberg PT, DPT


Think you've Tried every dieT ouT There and can'T lose weighT? Why our program Works: We don't have a one-sized-fits all approach but tailor our meal plans to you We have a balanced approach that's incorporates all food groups We don't do any diet "gimmicks" such as shakes or supplements Now accepting MVP and affinity health insurance

lose all the weight you want without hunger or deprivation. give us a call today. you have nothing to lose, besides the weight already on a specific plan? We can help provide support for it, at no cost to you. we can guide you to following appropriately, offering ideas, and keeping you accountable.

We accept most New york & New Jersey Insurances

Commercial And Medicaid Insurances, United Healthcare Community Plan, Empire BCBS Healthplus, Healthfirst, Aetna, Cigna, GHI & most other Insurances

Specializing in Adult and Pediatric Nutrition

347.746.0453 www.thedietitiangroup.com

Boro Park • Midwood • Five Towns • Williamsburg Lakewood • Monsey • Clifton


ALL YOU C A N E AT M E L AVA MALKA Pearlkdesign@gmail.com

at

yoffee

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The Monsey View

October 20, 2021

www.themonseyview.com · 845.600.8484

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‫בס”ד‬

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‫בס"ד‬

‫איר‬ ‫אַרבעט‬ ‫פאַר אייער‬ ‫לענדלאָרד?‬ ‫ארבעט‪ּ ,‬‬ ‫שפאָרט א ָּפ‬ ‫געלט‪ ,‬און‬

‫צאלט נישט‬ ‫קיין רענט!‬

‫המספיק וואנעמעיקער האט יעצט א זעלטענע‬ ‫ארבעטס געלעגנהייט פאר'ן פאסיגן פארפאלק‪,‬‬ ‫זיך אריינצוציען אלס "ליוו אין" סטעף‪ ,‬מיט שיינע‬ ‫פארדינסטן און אומצאליגע בענעפיטן!‬


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‫בס"ד‬

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‫וועכנטליכע געהאלט‬ ‫שפאָרט ּ‬ ‫ּ‬ ‫אפ א דאון ּפעימענט!‬ ‫היימישע געשמאקע סביבה‬ ‫באקומט העלט אינשורענס‬ ‫באצאלטע וואקאציע טעג‬ ‫כסדר'דיגע באנוסן‬ ‫ארבעט מיט סיפוק!‬ ‫האט איר סיפוק אריינצוברענגען א חיות אין ספעציעלע נשמה'לעך?‬ ‫זוכט איר אן ארבעט אין א ריינע אטמאספערע מיט גוטע בענעפיטן?‬ ‫רופט ‪/‬‬ ‫טעקסט‬

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The Monsey View

www.themonseyview.com · 845.600.8484

71


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845.747.5510


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WHAT THEY SAY: Hello, You plant the seeds and the seed blossoms into a beautiful flower. While the flower is still blossoming. Wanted to share my hakaras hatov and Nachas with you. Yoni just changed high schools mid 10th grade. He excelled in nearly all his subjects. English still a challenge- but so much better. He has become SELF MOTIVATED - taking notes, doing chazara, not waiting till the night before, and TAKING PRIDE IN HIS LEARNING. This is something he decided to do in the last folder months. He is exercising with such preciseness - you would never even imagine that he was once “low tone” and couldn’t do a jump rope or jumping jack. Just muscle!! He had a BEAUTIFUL REPORT CARD this year and now just got an email that he is on HONOR ROLL for his academic excellence. Not bad for a kid once in resource!! See forward email below!! Wanted the share with you - because I truly believe the PROGRAM THAT YOU IMPLEMENTED ENABLES THE BRAIN TO WORK AS IT SHOULD. It coordinates all the systems together - so that at the right time of maturity - it’s all set to go! Thank you for all you did for Yoni all those years ago!! We hope to stop by anyway one day and say hello - and thank you in person. Hope all is well with you and your family. Have a good shabbos, Yoni’s Mother

---------- Forwarded message --------From: Yoni’s Principal Date: Fri, Jul 2, 2021 at 11:13 AM Subject: Honor Roll Mazal Tov! Your son, Yoni, did an amazing job in his Shiurim and classes and has been awarded Honor Roll for the year. This honor is a reflection primarily of his academic achievement but is also a signal of his general comportment as a developing Ben Torah. Wishing you continued Nachas and joy from Yoni. Have a great Shabbos, —R' Dovid

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‫זמנים לפרשת‬

// Talk of Town

‫וירא‬

‫סקווירא‬

‫וויזניץ‬

5:39 7:18

5:34 6:59

5:50 7:16

‫הדלקת הנרות‬ ‫מוצאי שבת‬

THE RIGHT BRACHA

(Re: FYI: Berries, Issue 318) I very much enjoy your magazine. It’s very informative and nicely put together. In the previous issue, one of your articles had the information that the bracha for cranberries is Borei Pri Ha’adamah. Although there is such an opinion, most poskim agree that it is a Borei Pri Ha’eitz. Please print the information for public awareness. Thank you, A Reader

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ONE NUMBER

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(Re: The Very Best Mommy, Issue 317) This article by Malka Katzman so accurately portrayed the inner battle and famous “mother’s guilt” we mothers often face. I too lovingly bake oatmeal cookies with spelt flour and organic sugar, prepare plates of colorful veggies to munch on, and spend quite some extra pennies on coconut oil, spelt flour, and occasionally, organic eggs. At the same time, I realize that it’s okay that my children might sometimes be eager to enjoy a “regular cookie” and will leave the sliced apples in their briefcase, going only for the snacks. As Yiddishe mothers, we can only try our best to feed our children nourishing, wholesome meals and snacks (and balancing it with regular treats too), while still being perfectly okay with the fact that they may not yet appreciate it. A heaping cup of tefillah, a generous portion of gratitude to Hashem, and a large sprinkling of simcha is a no-fail recipe for raising our precious children! Signed, A Fellow Yiddishe Mother

THURSDAY MONSEY, NY

Everest Equity Company , Inc. THE

Residential and Commercial Mortgages Two Executive Boulevard, Suite 201 Suffern, New York 10901 845.357.6900 Email: info@everestequity.com | Web: www.everestequity.com The Everest Equity Company, Inc. Is a Registered Mortgage Broker New York State Department of Financial Services. Registered Mortgage Broker NJ, CT, FL Banking Departments. Loans arranged through third party providers. NMLS ID 12484

80

The Monsey View

October 20, 2021

www.themonseyview.com · 845.600.8484

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WORTHY LEADERS

(Re: The Impostor) This correspondence is long overdue. In the past, some have voiced their opinion in a negative way about the exceptional and amazing serial The Impostor. The sentiments were: “Why hash up old tribulations, reminding us of our sorry past? Let’s move on with the present.” In truth, history constantly repeats itself, as Chazal say, “Masei avos siman l’banim” (Ramban Bereishis 12:6). Every generation has its detractors and disbelievers — including, but not limited to, missionaries in Eretz Yisroel or aboard. Sadly, even among our very own, not every scholar and preacher is genuine and sincere. We have to be aware of how important it is to choose as leaders specifically those who have clung to our mesorah without deviating an iota to the left or to the right. May we merit seeing the Ultimate Redemption speedily in our days. Eluzer Brieger Yeshiva Torah Vadaas

YOUR VOICE A TWO-WAY GAIN

As a social worker who works with many of our precious seniors, I have learned about the great impact the community can have on our elderly. Recently, I was visiting a 97-yearold woman whose children live out of state. Knowing that at this age she is likely not to have any friends left, I inquired about her social life. “It’s great,” she replied. “Every Friday night, right after I bentsch licht, there is a knock on my door. It is the neighbors coming to visit with their kids. They sing for me and make me happy.” Another time I was visiting the home of an elderly woman who had no children, and I was surprised to see

pictures of young children hanging on her fridge. She related that they were pictures of the neighbor’s kids. They had adopted her as their Bubby. Befriending the elderly can really impact lives in a meaningful way. A senior who actually does have a social circle told me, “I appreciate when the young ones visit. When I talk with my friends, we just kvetch. When those from the younger generation visit, they appreciate my wisdom and advice, and inquire about my life’s experience.” We have a lot to learn from the elderly, and befriending them can really enhance their lives, too. Don’t underestimate what a few minutes of your time can mean to them — and to you! A Social Worker

YICHUD AWARENESS

I would like to raise awareness to a common yichud situation that many people are not aware of. This recently came up for me, and I was advised by Rabbi Y. Forchheimer to spread the word. Many people don’t realize that not all women and men can qualify as a shomer, even for their own spouse or child, when it comes to yichud. If a girl or woman is visiting a seamstress, practitioner or therapist in her private home and there is a man in the house — even if it’s the practitioner’s husband or son — this can pose a yichud problem if the practitioner does not qualify as a shomer. Additional people in the home may not help matters if they do not qualify as shomrim either. (Regarding the number of shomrim needed in a case where there are qualified shomrim, a rav should be consulted) Since every situation is different, and there are different factors that can make a situation permissible or not, a rav should be consulted. Thank you for the opportunity to write in. S.S.

THE MONSEY VIEW WELCOMES YOUR COMMENTS, FEEDBACK AND LETTERS.

comments@themonseyview.com FAX: 845-600-8483 MAIL: The Monsey View, POB 305, Monsey, NY 10952 EMAIL:

A NEW WEIGH OF LIFE!

82

The Monsey View

October 20, 2021

www.themonseyview.com · 845.600.8484


‫בס"ד‬

“A picture is worth a thousand words”

Sometimes, a few words are needed to get the full picture! tes 9/13/21 Progress No

Note#000915

Client was able to be reflective regarding his cannabis usage and the harmful effect of cannabis-induced psychosis. Client relayed that he no longer is in therapy and doesn’t want to have to restart sharing his whole background and journey with a new therapist. Care Manager encouraged the client to contact his old therapist, with whom he had a strong rapport with, to see if he would see him. Care Manager will also explore some support groups to aid client.

of the work * s te o n l a tu c A NAGERS do our CARE MA ts daily with our clien ent identity) (* with slight

modifications

to protect cli

Note#000867

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es of robbery, but on disgracing their religion! I am now at the priests’ mercy. In court, Yossel knew he had Avraham Avinu was tested with Akeidas nothing to lose. When he was asked Yitzchok in this week’s parsha, as it says, to explain his actions, he said, “The truth is, I heard so many stories “V’haElokim nisah es Avraham” (Bereishis 22:1). from you about your god’s miracles, and I wanted to see for myself if he At the time of the Akeidah, Yitzchok was not a is as powerful as you make him out child who could simply be ordered around; he to be! I didn’t want my fellow Jews to find out about this, so I went in was already a grown man, at the prime of his the middle of the night. “Once inside, I began to share all life. Avraham Avinu, on the other hand, was of my troubles. I told of the poverty already getting on in years at age 137. in my house, of my poor children crying for food, and of the terrible Why does the Torah attribute the nisayon of the conditions I put up with every day. But to my dismay, I realized that Akeidah to Avraham; wasn’t it just as great a your god wasn’t even listening to challenge for Yitzchok? me. There was simply no reaction! I decided to check if he heard me, so I went closer and touched him. And that’s when I realized that he is THEY CALLED HIM “Yossel the Ganav,” and for good rea- nothing but an unmoving sculpture! He cannot even move son. Everyone in the town of Shpoli knew what an expert his hand! “I tried to shake him, in case he was only sleeping, but thief he was. He pilfered, pocketed and robbed as he pleased. At every occasion, the Shpoler Zeide tried to persuade Yos- suddenly he fell to the ground! I asked him, ‘Aren’t you emsel the Ganav to search for a more reputable profession. His barrassed? All these years, you’re fooling everyone into words began to make their mark, and Yossel abandoned his thinking you have power!’ “Then I had a brainstorm. If I would take the statue with errant ways. At heart, though, Yossel was still a thief. One day, as he me, there would be a double gain. First, I would have a goldpassed the local church, he thought to himself, Surely the Zeide smith melt down the gold so I have a way to support my famdidn’t mean them. And if I pull off a theft here, I can earn enough to live ily. At the same time, I would prevent all of town from wastcomfortably for the rest of my life, without needing to resort to stealing ing their time praying to a worthless idol!” The priests were enraged by Yossel’s account, and they again! Over the next few days, Yossel studied the building and immediately sentenced him to death by fire. When the time came, the entire community gathered at made his calculations. His plan was foolproof, and he entered the church with no issue. But as he left, laden with his the town square, opposite a large roaring fire. They watched loot, something went wrong. Suddenly, he found himself as a chained Yossel was led by guards toward the flames. surrounded by police officers who quickly led him to the lo- Trumpets blasted, and the crowd roared. But Yossel remained stoical, exuding a surreal calm. cal police station. In a final offer, the head of the event called out, “One last This is bad news, Yossel worried. They won’t indict me on charg-

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doing with their guitars, and I call it the Liberty Guitar Method. It is a way to simplify the left-hand chording, which is the primary hurdle for beginners who want to sing and strum. This 8-year-old boy Chaim has spent a handful of hours of his life playing guitar. He is innately musical, but thousands of other children could readily learn to play chords and strum like this if they knew the secret to Liberty Tuning, which is the primary reason for his success. Given the right tools, kids seem to be quite capable of playing "real songs" the way they feel them, with no adults accompanying or conducting. What Chaim is doing looks very natural, since it's just playing & singing a song, but have you seen a child this age do this before? Nobody learns chords instantly, especially not school children. It typically takes a motivated adult beginner weeks or months to be able to change chords with enough facility to be able to strum a rhythm and sing even a very simple song. The failure rate of adults is above 90% for learning to strum these chords and sing some songs.

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“That’s when I realized that he is nothing but an unmoving sculpture! He cannot even move his hand!” chance for the convict! Convert, and you won’t be thrown into the flames!” Yossel’s words emerged in a shout. “I, Yossel the Ganav, have committed many crimes in my life. I stole, I robbed — but I will never give up my religion! Never! Do as you please, burn my body, torture me; I will not stoop to heresy!” And to the cries of Shema Yisroel, Yossel’s pure neshamah joined the ranks of those who had given their lives al kiddush Hashem. The Jewish townspeople were perplexed. They asked the Shpoler Zeide, “How can it be that someone who stooped so low in his lifetime was able to reach such high levels of mesiras nefesh for the sake of Heaven?” The Zeide’s reply was short and sharp: “It is far easier for a person to give up his life al kiddush Hashem than it is to live al Kiddush Hashem and give up one’s pleasures and desires…” * * * * * According to the Beis Halevi, this answers our question. With the Akeidah, Avraham was challenged with a greater nisayon than Yitzchok. Avraham would continue to live — without his precious son for whom he waited all these years — while Yitzchok was challenged with the one-time act of giving up his life al kiddush Hashem. Avraham was the one who would continue to live with the pain, and that’s why the Torah associates the nisayon of the Akeidah with Avraham Avinu. How fortunate we are to be descendants of Avraham, receiving this exceptionally elevated level of mesiras nefesh in our genes! Indeed, throughout the generations, we can see that Yidden are empowered to live their lives and give up their lives al kiddush Hashem. Adapted from the teachings of Rav Mordechai Freundlich, zt”l.

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Did You Know? As Avraham approached the mountain, the pasuk says, “Vayar es hamakom meirachok — And he saw the spot from a distance” (Bereishis 22:4). The Baal Haturim points out that “‫ ”את המקום‬has the numerical value of “‫זה ירושלים‬.” Also, the word “‫ ”מרחק‬is written without a vav and can be read as “marchik.” This shows us that the Satan was distancing the spot from before them, so they kept walk further to reach the elusive spot.


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CHAPTER 29 RECAP: Impressed by Rav Yaakov’s take on the matter, Rav Shloime agrees to take an open stance against Shabbesai Tzvi. As he learns early morning to make up for the time he’ll be spending in the Portuguese Sinagoga with Rav Yaakov, a girl arrives to watch the children. Aharon and Yocheved accompany Rav Shloime to shul.

T

he street was filled with people streaming toward the Portuguese Sinagoga. Most of them were Sefardim, but there were also many Ashkenazim among the crowd. “We got a letter from my father this week,” Yocheved said to Rav Shloime as the three of them walked to the synagogue. “He heard you were coming to visit, and he asked me to send you his best regards. He said he’s going to write to ask when he can pay you a visit in Pulichev. He misses you.” Rav Shloime smiled with pleasure. “And I miss him. Send him my regards and tell him he’s welcome to come anytime he wishes. He should just write to us, and we’ll make the necessary arrangements.” He paused. “Can I ask you a question?” “Of course.” “What do you think of this business? You know, with Shabbesai Tzvi. I discussed this with Aharon. I’m sure he told you.” “Yes, he did. Well, I’m also a believer. Maybe more than he is.” “You believe that Shabbesai Tzvi is Moshiach?” “I do. I know that you’re very skepti-

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cal, but in my heart, I can feel the end coming. The whole world has accepted him. It must be true. I’m so excited.” “Not the whole world, Yocheved,” said Aharon. “The rabbis of Yerushalayim, the rabbis of Constantinople and some of the elder rabbis of Smyrna don’t accept him. Rabbi David Kohein de Lara doesn’t accept him. Rabbi Sasportas doesn’t accept him.” “True,” said Yocheved, “but there will always be some people against everything. According to what I hear, most rabbis accept him.” They continued walking in silence. There was nothing more to say. When they arrived at the Portuguese Sinagoga, Yocheved went up to the women’s gallery, and Rav Shloime and Aharon headed to the seats Rav Yaakov Sasportas had reserved for them. Rav Shloime had not heard the beautiful Sefardic liturgy since his previous visit to Hamburg, and he enjoyed it immensely. The synagogue was packed with congregants, guests and onlookers. There was not even any standing room left. The air was stifling, and even though it was a crisp March day, the windows were opened. Before the Torah was removed from the holy ark, a man rose to make an

announcement. “Every week, after the reading of the Torah, we say the prayer for Rabbi Shabbesai Tzvi, our Lord and Master, the long-awaited Moshiach, may the Almighty protect and support him. Unfortunately, as you well know, some people in the synagogue walk out during the prayer.” This statement angered many people in the synagogue, and they responded with hoots and jeers. The man raised his hands in a request for silence. “This is disrespectful, and it cannot be tolerated. So we’ve instituted a new rule. No one is permitted to leave during the prayer.” After the reading of the Torah, the chazan began reading the lengthy prayer for Shabbesai Tzvi. Immediately, Rabbi David Kohein de Lara, an elderly man with a snow-white beard, fierce eyes and a regal bearing, walked toward the back. When he reached the door, his way was barred by several stout men with arms folded over their chests. “Step aside!” he commanded. “Let me out!” “You can’t go out,” said one of the men. “The doors are locked.” “Then unlock them!” “We will not unlock them. Everyone is required to listen to the prayer and answer amen.” “I will not listen to this travesty!” shouted the old rabbi. “Let me see if the doors are really locked.” The reading of the prayer was inter-


rupted as everyone turned to observe the confrontation at the door. The aged rabbi tried to push through the men obstructing his passage, but they grabbed him and lifted him off the ground. Then they carried him to the front where he would be forced to listen to the prayer against his will. They did not release him from their grip. The manhandling of the old rabbi caused an uproar in the synagogue. Many of the believers were also disciples and followers of their beloved former rabbi, and they screamed at those restraining him to take their hands off him. Reluctantly, the burly men put him down. As the prayer resumed, the rabbi turned and walked to the back again. He tried to open the door, but it was indeed locked. He remained there standing with his back to the shul, his head leaning against the doors, his hands over his ears. * * * * *

Meanwhile, in Constantinople, the fabled capital of the Turkish Empire, reports of the imminent arrival of Shabbesai Tzvi sparked great excitement. Commercial activity among the Jewish merchants of the capital came to a virtual halt. The shuls were filled from morning to night with people fasting and praying to the Almighty, imploring Him to accept their repentance and permit them to be redeemed by the victorious Moshiach. Many gematriyos proving that Shabbesai Tzvi was indeed Moshiach were circulating among the people. One of the most popular revealed that the numerical value of the words Shabbesai Tzvi was equal to the numerical value of the words Moshiach Ha’amiti, the true Moshiach. Several of the rabbis of Constantinople, however, reacted to the news with dire foreboding. Having been in continual contact with the rabbis of Eretz Yisroel and Smyrna, they firmly believed that Shabbesai Tzvi was a false Moshiach, and the enthusiasm concerned them greatly. On more than one occasion, they had seen the armies of the sultan ruthlessly crush even minor insurrections. How would the sultan react to this brazen impostor who promised to take the imperial crown and place it on his own head? How long could the sultan be expected to tolerate the widespread upheaval among his Jewish subjects and the interruption of commercial activity so vital to the economy of the Empire? Shabbesai Tzvi was gravely endangering the Jews of Constantinople, these rabbis warned their people in desperation. But it was to no avail. An irresistible wave of enthusiasm engulfed Constantinople, and the people prepared to greet their new king. At this time, a young Kabbalist recently arrived in Constantinople greatly reinforced the people’s belief in Shabbesai Tzvi. His name was Moshe Saraval of Brussa, and in many ways, he was similar to Nattan Haazati. He was reputed to be a man of remarkable powers, able to tell people the roots of their souls and the sins they committed in their youth. Moshe Saraval claimed to be a gilgul of Rabi Shimon bar Yochai, the author of the Zohar, and he devoted much of his time to writing a new version of the Zohar, especially suited for the times of Moshiach. He would gather young rabbis and other prominent people, and to the accompaniment of musical instruments, he would sing hymns of praise to Shabbe-

When he reached the door, his way was barred by several stout men with arms folded over their chests.

Historical Figures Rav Yaakov Sasportas

Rav David Kohein de Lara Rav Yaakov Chagiz Rav Yosef Escapa Rav Aharon Lapapa Rav Yaakov Tzemach Rav Avraham Amigo Rav Shmuel Germizan Rav Shlomo Algazi Rav Moshe Yisrael Rav Shabsi Kohein (the Shach) Rav Dovid Halevi (the Taz) Rav Yeshaya Halevi Rav Aryeh Leib ben Shmuel Tzvi Shabbesai Tzvi Mordechai Tzvi, father Esther Tzvi, mother Eliyahu Tzvi, brother Rachel, first wife Leah Karidi, second wife Shlumiel Karidi, father-in-law Sarah, third wife Nechemiah Kohein Nattan Haazati Shmuel Primo Avraham Yechini Mattisyahu Bloch Refael Yosef Chelebi Moshe Saraval Moshe Abudiente Sultan Mehmet IV Turhan Sultana Kussem Sultana Kiuprili Mehmet Pasha Kiuprili Fazil Ahmed Pasha Kara Mustapha Pasha Imam Mehmet Vani Guidom Chayatzadi

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sai Tzvi. After singing for a while, he would dance gracefully about the room until he would fall into a trance, his limbs twitching uncontrollably. Then he would speak in the Aramaic style of the Zohar, revealing the most startling mysteries and proclaiming that Shabbesai Tzvi was the true Moshiach. Two scribes would scribble rapidly as he spoke, for when he awoke from his trance, he never remembered anything he had said. Moshe Saraval’s fame as a real prophet spread quickly and convinced people that the gift of prophecy had returned to the world. Before long, many others, including women and children, appeared in the squares of Constantinople with stories of visions that Shabbesai Tzvi was the true Moshiach and that the long exile was finally coming to an end.

A detachment of Turkish soldiers, led by a mounted captain, also waited on the shore. The people assumed the soldiers had come as observers from the qadi of Constantinople. The ship dropped anchor, and a long skiff pulled up alongside the ship to receive the new king. The oarsmen of the skiff were some of the most important members of the Jewish community of

leader. The captain dismounted and approached Shabbesai Tzvi. “Is your name Shabbesai Tzvi?” he asked. “Yes.” “By order of the Grand Vizier Kiuprili Fazil Ahmed Pasha, I hereby place you under arrest,” said the captain. Fazil Ahmed Pasha was the second grand vizier of the Kiuprili family, succeeding his father, Kiuprili Mehmet Pasha. “You are now a prisoner of the Crown.” “But you have no right to arrest me,” protested Shabbesai Tzvi. “I have committed no crime.” The captain’s right hand shot out and struck Shabbesai Tzvi a vicious blow across the face. Shabbesai Tzvi was flung to the ground, blood flowing from his nose. “Be silent, you miserable dog!” hissed the captain. “Wait until you are face to face with the Grand Vizier before you tell him what he may or may not do. Place the prisoner in chains!” Two soldiers grabbed Shabbesai Tzvi’s arms while a third clamped the irons on his wrists. The other soldiers drove the crowd back with swinging clubs. The people watched Shabbesai Tzvi’s arrest in consternation, and the sound of weeping arose from among them as their king was led away.

How long could the sultan be expected to tolerate the widespread upheaval among his Jewish subjects and the interruption of commercial activity so vital to the economy of the Empire?

* * * * *

Late in the month of Shevat, the greater part of the Jewish community of Constantinople came out to welcome the new king. Densely packed crowds lined both shores of the Bosporus as the ship carrying Shabbesai Tzvi and his royal entourage sailed into the harbor. The brilliant winter sun reflected off the white-clad figure of Shabbesai Tzvi as he stood on the foredeck holding the Torah scroll he had carried with him ever since his expulsion from Salonika.

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Constantinople who had vied for the privilege of escorting the king onto the shores of Constantinople. The joy of the people knew no bounds. Hundreds of children filled the air with the sweet sounds of their voices as they sang the praises of the Almighty for making this great and glorious day come to pass. As soon as Shabbesai Tzvi stepped foot on land, the Turkish captain barked an order, and the soldiers rushed forward to surround the new king. They formed a cordon around him, not letting any members of the royal entourage stand beside their

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Ten-Digit Dialing Starts This Weekend Get ready to start punching in extra numbers when you make a local phone call, even if the person you are contacting lives just across the street. As of October 24, ten-digit dialing will become a reality for New Yorkers whose phones have 845, 914, 516, 607 and 716 area codes. The switch is necessary to facilitate the launch of the National Suicide Prevention and Mental Health Crisis Hotline, which will go live next July, connecting those who dial 988 with immediate emergency lifesaving assistance. The change affects more than 75 area codes in 36 states, all of whom have working phone numbers in their calling area that begin with a 988 exchange. Mandatory ten-digit dialing, which will have affected callers dialing a three-digit area code plus a seven-digit phone number for local calling, will also provide them the ability to access the new hotline by dialing 988, much like dialing 911 connects callers to emergency services. Callers using landlines will also need to remember to dial the number one before entering the area code and phone number. In addition to having to punch in extra numbers on every local call, residents of the affected area codes will also need to update their contact lists, speed dialers, security and alarm systems, medical monitoring devices, call-forwarding settings, voicemail services, personal and business stationery, advertising materials, checks, and similar items to reflect the new dialing requirements.

FDA Authorizes Moderna and Johnson & Johnson Booster Shots Booster shots to protect against COVID-19 are fast becoming a reality, with the Food and Drug Administration voting unanimously to authorize an additional dose for those who have previously received the Moderna and Johnson & Johnson vaccinations. The New York Post reported that experts expressed concern about the long-term effectiveness of the Johnson & Johnson one-dose vaccine. A study released last week of 620,000 military veterans who received the J&J shot showed that its effective protection tumbled from 88% in March to a paltry 3% in August. “J&J is a very good vaccine,” said Dr. Ashish Jha, dean of the Brown University School of Public Health. “I also believe it’s probably a two-shot vaccine. It’s really urgent that people get that second shot pretty quickly.”

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The FDA is recommending that anyone over age 18 who got the J&J shot get a second dose within two to six months later. According to the Center for Disease Control, 90% of the 15 million Americans who have gotten the J&J vaccine were inoculated in the last two months. While both the Moderna and the Pfizer vaccines also showed a drop in protection over time, their numbers were considerably higher. Individuals who received the Moderna shot saw its effectiveness dropping from 92% to 64%, with the Pfizer shot’s protection falling from 91% to 50% over the same time period. Also approved by the FDA was a half-dose booster for those who received the Moderna vaccine at least six months ago. Eligibility guidelines for the Moderna booster mirror those of the Pfizer booster, which was approved last month for those over 65, those ages 18 to 64 with underlying medical issues, or those whose jobs or life circumstances put them at greater risk of infection.

Hochul Releases $25 Million in Security/Hate Crime Funding Six days after Governor Kathy Hochul announced that she would be allocating an additional $25 million on top of the previously allocated $43 million to secure religious institutions and other vulnerable sites, the funding has been released, with beneficiaries including shuls, yeshivos, community centers, summer camps and museums. Hamodia reported that Hochul promised the extra funding at Lower Manhattan’s Museum of Jewish Heritage, noting that the site bore testament to the horrors that can occur when hate


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is allowed to flourish. “I don’t want a single New Yorker to ever, ever have the fear that’s in the hearts of too many people from our Jewish community, our Asian community, our African American community or any other community that feels they’ve been under siege,” said Hochul. A statement by Agudath Israel of America praised the governor for acting swiftly to release the funds. It recognized that multiple yeshivos, summer camps and other nonprofits who were included in the additional $25 million allocation were receiving security funding from the state for the first time. Hochul acknowledged that inexplicable delays by the Cuomo administration had kept the original $43 million originally committed to security and hate crime prevention from being released to its intended recipients. “I cannot tell you how many hundreds of upward of billions of dollars have not been spent for whatever reason,” said Hochul. “The dysfunction of the last few months before I inherited this position is staggering. “Money for the safety of our schools and yeshivos and to keep people secure where they live was not going out,” added Hochul. “I don’t know why, I don’t care to know why, I just want people to know that I’m getting that money out there as quickly as humanly possible.” Expressing his gratitude to Hochul, Assemblyman Simcha Eichenstein, the grandson of four Holocaust survivors, emphasized the importance of combatting hate crimes at their roots, noting that the seeds for mass genocide were sown long before any concentration camps were opened. “The Holocaust began with what you might consider small stuff: vandalism, discrimination, graffiti sprayed on houses of worship, broken windows, random physical attacks, name calling, and so on,” said Eichenstein. “When these despicable acts were not properly addressed, when nobody called out the perpetrators, when nothing was done to protect the victims, that’s when the attacks continued and grew into what we now know as the greatest crimes against humanity in modern history.”

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Drawing on the success of its Spring Valley branch, NorthEast Community Bank has expanded southwest into Monsey, officially opening for business on Monday morning. Located at 166 Route 59 at the former site of a Capital One bank, the Monsey branch is NorthEast’s fourth location serving the Jewish community. In addition to the Spring Valley branch, which opened approximately six years ago on Eckerson Road near Route 45, NorthEast also has two locations in the Kiryas Joel area. The bank specializes in construction lending, making it a good fit for local residents, explained NorthEast chairman of the board and CEO Ken Martinek, whose grandfather and great-uncle founded the bank in 1934.


“We are very excited about the Monsey branch,” Martinek told The Monsey View. “We have an excellent relationship with the community, and we look forward to supporting its continued growth by providing construction loans to our clients.” As a community bank, NorthEast has long had a philosophy of treating its customers with respect, instead of hitting them with excessive fees. “Most people don’t know that it only costs 18.5 cents for a bounced check through the Federal Reserve, and anything over that amount, after taking salaries into consideration, is pure profit,” said Martinek. “We don’t do that — we charge 25 cents. We owe our living to the communities, and G-d meant you to treat everyone fairly. That’s what I was taught.” NorthEast’s Monsey location has already been welcoming customers for more than a week with a soft opening, giving the staff time to get acclimated. Martinek is confident that the pace will pick up in the days and weeks ahead and said that he looks forward to opening more branches in the Monsey area.

Town of Ramapo Sponsors Search and Rescue Backpacks for Chaverim of Rockland Having successfully completed six months of combined medical and wilderness training, the more than three dozen members of Chaverim of Rockland’s search and rescue team were gifted with specialized backpacks by the Town of Ramapo. The volunteers were given their backpacks at an event held last Thursday night at the Ramapo Town Hall, in addition to being presented with certificates from Ramapo Town Supervisor Michael Specht. The backpacks are weighted front and back to make them easier to carry during search efforts that are often long and cover rugged terrain. Each one will hold $1,500 of medical and first-aid equipment donated by MM Tires. Moshe Jacobowitz told Yeshiva World News that members of the SAR team have had instances where they located a missing person only to find them in need of medical aid. “People can fall or trip, and it can take an hour or more to get them medical attention,” explained Jacobowitz. That reality prompted Chaverim of Rockland to launch a medical training course for its SAR team. The course was sponsored by MM Tires and was given in a space donated by Hatzolah of Rockland. Chaverim of Rockland coordinator Yossi Margaretten credited local officials, especially the Town of Ramapo, for working closely with the volunteer group over the years. “The town is always here for us,” said Margaretten. “They are a major help for us in anything we need, and the Ramapo police and the Rockland County Sheriff’s office also work closely with us.”

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Jacobowitz said that he is confident that, having undergone six months of training, each of his SAR members can function as a team leader in the event of a large-scale search effort. “I tell my guys all the time, ‘If you are wearing this uniform, this badge, you better be ready to be the professional, because people on the street are looking up to you,’” said Jacobowitz. “I am confident that each of these guys who are wearing these backpacks are capable of being the professional.”

Mold Closes Spring Valley High School for Months This time, students can’t blame COVID-19 for an extended school closure. Students at Spring Valley High School will be learning from home for the next three months, after hazardous material and air-quality testing found dangerous levels of mold in the building. Ramapo Daily Voice reported that a hole in the roof and faulty caulking are likely to blame for the problems, and while consultants had originally suggested closing off certain parts of the building, that option was nixed by the East Ramapo Central School District given the school’s large enrollment of 1,353 students. The Journal News reported that inspectors from the Rockland County Department of Health were called to Spring Valley High School by an anonymous tipster last week and found black areas under peeling wallpaper in several rooms. Five classrooms were sealed at the time, with another ten closed off as a precautionary measure while testing was ongoing. According to the U.S. Environmental Protection Agency, mold can cause respiratory issues, as well as other health concerns. Remediating the problem will likely create asbestos issues, which also poses health risks. School superintendent Clarence Ellis said that the school isn’t expected to reopen until January 3. Buses that had been transporting students to Spring Valley High School will be pressed into service to mitigate the bus driver shortage that is currently plaguing the district.


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CHAPTER FIFTY-TWO RECAP: Yitzchak

Shikovitzer comes to Acco with Binyamin Reiness to meet with Emmanuel and Mahmoud. They hope Mahmoud will sign the document.

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itton wiped his hands and walked to the door of the restaurant to let in Mahmoud. Binyamin noticed Shikovitzer biting his bottom lip nervously. They heard a babble of voices from the door, and Binyamin glanced again in surprise at Zelig’s father. It did not sound like just two people were speaking; it sounded louder. The two Jews did not know that they were both thinking the identical thing, even if in different words: Was it an Arab mob bursting into the restaurant because they had discovered their presence? As they both spun their heads around, it became clear that they were thinking along the same lines. “We can get out through the window,” Shikovitzer whispered hoarsely. “You certainly will be able to, and I’ll try.” They stood up hastily, ready to escape if they were to discover that it was necessary. But after listening for another moment, it seemed as if they would not have to put their plan into action. The voices did not sound bloodthirsty. There was a loud argument going on between Emmanuel Bitton and someone else, and they could hear a guttural voice chiming in every minute or so. The tones were loud, but not more than that. “I only invited you to the meeting,” they heard Emmanuel say coolly. “It’s the business of our entire hamoula, not just him!” someone else said. “What does that have to do with anything?” Emmanuel asked. “What is he, a baby, that you need to accompany him? He’s almost sixty years old — let him settle his own affairs!” “It’s not his affairs!” someone shouted. “It’s our land! What’s his belongs to the whole ham-

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oula!” Instead of an answer, there were rapid footsteps toward the inner room. “Mr. Shikovitzer,” Emmanuel said in a low tone as he stuck his head in the doorway, “I’m sorry that the plan is going a bit awry. Mahmoud must have told his whole family about the meeting, and he brought friends with him. One of them is very respected and influential here in the city. I hope you will manage despite this. Remember, I’m just a mediator, nothing more.” A moment later, Mahmoud entered the room with an apologetic smile, along with five Arab men of various ages.

“We can get out through the window,” Shikovitzer whispered hoarsely. “You certainly will be able to, and I’ll try.” “Yischak!” Mahmoud cried with enthusiasm that appeared genuine. “Yischak, I’ve missed you! It’s so good to see you!” He and Shikovitzer clapped each other on the shoulders, and shook hands. Mahmoud also shook Binyamin’s hand in a friendly way. “Yes, yes, you’re Zelig’s friend. I remember, sure I remember.” His entourage remained standing silently on the side, glaring at the two Jews with unconcealed hostility. The noise of the tables and chairs outside the room indicated that Emmanuel was cleaning vigorously. Binyamin and Shikovitzer gingerly sat back down. Binyamin glanced at the older man, who was speaking in Arabic to Mahmoud in a quiet but clear tone, and at the Arabs who listened with inscrutable expressions. Aside from Mahmoud and the effendi Yassuf of the Al Almi family, who introduced himself as Mahmoud’s uncle, the rest remained standing. There were just four chairs at the table. “The land — is mine,” Shikovitzer repeated for the eighth time, and Binyamin wondered if he really wasn’t afraid of them. “But I agree to appoint you, Mahmoud, to be in charge of it now, while I’m not here. We Jews have left Acco for now.” He did not add “but we’ll be back,” although it did seem that those very words were hanging in the air, very powerfully. The effendi knitted his brows with dissatisfaction and huffed. “You left,” he insisted, “and it was yours and Mahmoud’s.” “It was mine,” Shikovitzer repeated. “Only mine. But I’m ready to sign to Mahmoud that I am giving it to him for now.” “For how long?” The effendi raised his eyes and looked at the other men. Binyamin could understand the gist of what they were saying. He was familiar with Arabic after having spent most of his childhood years in this city. But it was difficult for him to follow an entire conversation. Yitzchak Shikovitzer, in contrast, spoke a nearly fluent Arabic. “For how long?” the effendi repeated with a threatening undertone.


For the first time, Binyamin saw Shikovitzer looking a bit helpless. He paused for a long moment, and then said in a questioning tone, “Twenty years?” “Twenty years!” the effendi raised his voice. “And you plan to come back in twenty years and take all of our lands, Yahud?!” One of the Arabs shifted behind them. “Twenty-five,” Shikovitzer said, with effort; his forehead was glistening with perspiration, as if it was July outside. “No!” the effendi barked. “Get out of here, Yahudim, who came to steal our land!” Two Arabs whispered something behind them, and Binyamin felt his hands trembling beneath the table. “Reb Yitzchak,” he said in Yiddish, thinking about his Chaya’le, sleeping now in his parents’ home in Bnei Brak. “Reb Yitzchak, do you believe they will even honor any written contract?” “I want the signature of the major on the contract.” Shikovitzer spoke without turning his face to Binyamin. “He told me he will come to pick us up, and I said I want him to come inside. With the signature of a British official, who may in a few years have an important government job here, they won’t be able to argue in the future.” “First of all, it’s impossible to know what will be in a few years,” Binyamin whispered quietly. The Arabs were silent now, as if waiting for the outcome of the discussion between the two Yahuds. “The country is very unstable right now. And I’m not even sure they’ll honor the signature of a Brit, whatever it may be worth at that time.” “Nu?” “So for this small chance, is it worth it for us to take the risk now?” “I mentioned the major on purpose,” Shikovitzer said. “I don’t think they will dare harm us; they know he is supposed to arrive soon.” Binyamin did not respond. “Twenty-five years is a long time,” Shikovitzer reverted to Arabic. “Mahmoud, what do you say?” “Mahmoud doesn’t say anything. The

question is what we say!” Mahmoud’s uncle banged on the table, and Mahmoud’s son, Wassim, moved closer. “It’s our land, do you get that?” he hissed. “You have no koshan1 on it. And besides, you took the land from him in other places, so instead of those places, you will give us this land!” “I didn’t take any land from any place from anyone,” Shikovitzer said, and glanced at his watch. When was Major Sawyer going to come? “And I bought my lot in Acco at full price from Sheikh Al Rabia. Remember him, Mahmoud?” His former partner nodded.

min Reiness, seated silently. “No, this is a good friend.” “So he will come to get the land from Mahmoud’s son,” the effendi said, pointing to Wassim, who was still standing very close to the table. For a second, Wassim and Binyamin locked gazes. “They?” Yitzchak laughed again. “Binyamin, how old are you?” “Over thirty.” “And Wassim doesn’t look any younger to me.” Yitzchak sighed. “A hundred years is too long, effendi. Even if G-d will let them live until then, they will be too old at that point to deal with land and koshans.” “So then their children,” Al Alami interjected. “He has no son,” Yitzchak said quietly. Al Alami did not look at him; he was looking at Binyamin. “Pray that you should live in order to help your friend, and his land,” he concluded. “Sign on a new koshan for us, that we will draw up now. And for the next hundred years, I don’t want to see a single Yahud come here for this land, You understand, Yischak?” But Shikovitzer kept shaking his head in the negative. “It’s too long, Mahmoud.” He turned to his former partner and spoke in a low voice. “After all, this is my land. You don’t need any documents and contracts to remember that.” A loud motor suddenly roared outside, drowning out the noise coming from the main room. A moment later, Bitton peeked into the kitchen. “There’s a major here,” he said. “He wants Mr. Shikovitzer.” “Oh, yes,” Yitzchak said. “Tell him to come in, please. We’d be happy to have his help.” Two of those who had come with Mahmoud raised their eyebrows in an identical movement, and Yitzchak quickly added, “He has experience with contracts and that type of thing.” He stood up when the uniformed man entered the room. “Good evening, Major Sawyer,” he said in English. “Meet Effendi Yassuf, from the Al Alami clan, and this is Mahmoud, my former partner, and those who accompanied them. We’d be grateful if you could help our discussion here.”

“One hundred years?” Yitzchak burst into hollow laughter. “A hundred is a lot. Who will still be alive then to deal with it?”

Written proof

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“And I’m ready to give it to Mahmoud and your family for a few years, even for a lot of years. But sign for me that after those years — the land comes back to me.” “After one hundred years,” Yassuf, the effendi, suddenly said. “One hundred years?” Yitzchak burst into hollow laughter. “A hundred is a lot. Who will still be alive then to deal with it?” “If Al-lah wants, then a person can live even a thousand years,” Yassuf said philosophically. “Yes, but G-d runs the world in a way of nature, and if I am nearly seventy today, then it is likely that I won’t be here anymore in one hundred years.” “It’s all right,” the man consoled him. “Your children will be here.” Mahmoud opened his mouth. “He doesn’t really have children. He has only one son. How is Zelig, Yischak?” Shikovitzer shook his head noncommittally. “G-d will help and have mercy,” he said with a sigh, after a moment. “He’s not a good boy, his son,” Mahmoud explained to his uncle. “He doesn’t follow his father’s ways.” “And this is not your son?” the older Arab asked, jerking his thumb at Binya-


ES AGE RI

DS SE KI

Binyamin gave his chair to the guest and went into the other room to get a different chair. “Managing?” Emmanuel asked in a whisper as he wrung out the rag. The tiled floor shone. “So-so,” Binyamin said. “I’m afraid Yitzchak won’t be getting his land back in the next few years. The question is whether another Jew will ever be able to get it,and honestly, I’m really not sure that will happen. Right now, the only thing I want is to conclude this as quickly and efficiently as possible and get back home safely. They don’t look very friendly.” “Well, of course not.” Bitton put his rag down on the back of one of the chairs. “What did you expect?” “I’m not even sure.” Binyamin shrugged. “But I thought

-9 S2

He remained quiet when, half an hour later, he signed all the paperwork.

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Based on the teachings of Harav Shlomo Wolbe zt”l & Rebbetzen S. Spetner. Endorsed by Rebbetzin Feige Twerski.

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only Mahmoud would come. Tell me, Mr. Bitton, will you be safe after we go? Aren’t you worried that they know more about you than you’d like?” “Oh, it’s fine.” Emmanuel smiled dismissively. “I’m leaving soon in any case. I came suddenly, and I’ll disappear suddenly. Anyway, the effendi gets so many favors from me that he won’t want anything to happen to me.” Binyamin went back into the other room. “Forty.” The beads of perspiration stood out on Shikovitzer’s forehead. “That is also a very big concession on my part.” The British major appeared quite amused at the whole discussion. “I suggest you make a compromise,” he said to Shikovitzer. “You want forty; the Al Alamis want a hundred. The difference is sixty. So divide it in two and take the average.” “What?” Mahmoud mumbled. The effendi gaped at the British soldier. One of the younger members of the hamoula leaned over to them and whispered something. “So it’s seventy?” Binyamin asked, stepping forward. “Seventy,” Major Sawyer confirmed as his hand moved toward a clean paper that Yitzchak had prepared on the table. “Let’s write a detailed koshan here, stating that although the land belongs to Mr. Yitzchak Shikovitzer, he agrees, graciously, to lease it to his partner Mahmoud for seventy years. Then, they or their sons will meet here, in this place, and the land will revert to Shikovitzer’s ownership. I will sign the deal as a witness.” “Binyamin Reiness will also sign,” Shikovitzer said, his expression somber. “I will give him the responsibility. He should come here, or his children should do so.” Binyamin grimaced for a moment, but he was quiet. And he remained quiet when, half an hour later, he signed all the paperwork. “Seventy years!” Shikovitzer said, pale-faced, when they left. “Seventy years! That’s 2017! I’ve lost my land, Binyamin, and with it, all of my dreams.” To be continued…


KEYBOARD-A S S I S T E D THERAPY Music itself is inherently therapeutic, and its power only grows when we combine it with group therapy. In our music-assisted therapy, the coaching model is utilized to bring out the power we each hold inside. By understanding one’s emotional states, what is and is not in our control, the connection between the body and the mind, the impact of language and the innate ability to make choices — individuals experience higher levels of self-confidence and improved sense of self. Music in this form helps people to reach their own crescendo.

DANCE-ASS I STED THERAPY Dance-Assisted Therapy was founded on the idea that motion and emotion are intricately connected. The way you move your body impacts how you feel. This form of therapy promotes stress reduction, mood management, and disease prevention. You don’t need a background in dance or any special ability to participate. This therapeutic intervention is for anyone ready to take the first step!

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


AQUA-ASSISTED THERAPY Using the pool as a springboard, aqua assisted therapy focuses on increasing emotional awareness, mindfulness, and improving one's ability to tolerate distressing emotions. Research shows that therapy with a focus on increased awareness can improve symptoms of both anxiety and depression, and contributes to overall sense of well-being. So “water” you waiting for?

GYMNASTICS-ASSISTED THERAPY Finding balance can be difficult in these trying times. Gymnastics can help those at any skill level achieve strength, agility, and poise. Advenium’s approach focuses on building confidence, positive body image, self-expression, and discipline. There has never been an easier —or more fun —way to get out and try. You will reach new heights, physically and mentally.

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


ART-ASSIST ED THERA PY Art-assisted Therapy helps individuals experiencing emotional and psychological challenges achieve improved levels of function. Art assisted therapy combines clinical techniques and a creative outlet to achieve the desired therapeutic outcome. Visualize your own success.

B A K I N G & F O O D D E C O R AT I N G ASSISTED THERAPY Adding decorations isn’t merely icing on the cake, the creativity and skills learned can help with anxiety, ADHD, and the enhancement of social skills. Advenium’s food decorating group therapy has all the ingredients needed for effective therapy. This group incorporates skills and techniques to assist with executive functioning, focus, problem solving, emotion regulation, and time management. This is exactly the therapy you knead right now.

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


BALLET-ASSISTED THERAPY

Learning a ballet routine takes discipline and focus and the drive to build mastery. Ballet-assisted Therapy helps group members enhance coordination, mental strength, and concentration. This therapy group aims to build confidence, positive body image, and self-expression. Take the leap and spin your life in a new direction with this innovative approach to therapy.

KANGOO JUMPING-ASSISTED THERAPY Take the first step towards a healthier you. Kangoo therapy uses special boots to soften the impact of exercise during expert-led therapeutic routines. Participants will experience reduced anxiety and stress, increased serotonin levels, and improved memory function while gaining a new sense of balance and flexibility. Get a jump on things and bounce back into a healthier state of mind!

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


MUSIC-ASSISTED T H E R A P Y: DRUMS Music itself is inherently therapeutic, and its power only grows when we combine it with group therapy. In our music-assisted therapy, the coaching model is utilized to bring out the power we each hold inside. By understanding one’s emotional states, what is and is not in our control, the connection between the body and the mind, the impact of language and the innate ability to make choices — individuals experience higher levels of self-confidence and improved sense of self. Music in this form helps people to reach their own crescendo.

YOGA-ASSISTED THERAPY Yoga groups at Advenium combine age old wisdom of the human body, reflexes, and the mind-body connection, focusing on the mental health healing that can be achieved through movement. The groups work by relaxing the body and mind, making it easier to accept realities that are challenging, while exploring things occurring internally that may never have been have previously noticed. The increase in awareness decreases high reactivity, allows for more conscious living, stretching us to grow in areas we thought were both physically and emotionally inaccessible. To say this is serious therapy would not be a stretch.

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


NUTRITION-A S S I S T E D THERAPY Science has known for a long time that the foods we eat make a great difference in how we feel – physically and emotionally. Nutrition-Assisted Therapy recognizes that ‘eating right,’ is more than a matter of diet. It’s also a matter of the mind. In this program, a qualified facilitator will help you develop plans tailored to your specific treatment goals and learn to process the emotions that drive your relationship with food as you take steps towards a healthier you.

FITNESS-ASSISTED THERAPY Fitness-Assisted Therapy combines physical, social, and emotional activity that results in a win for your body, a win for your mind, and a win for your heart. Exercise reduces anxiety, depression, and negative mood by improving self-esteem and cognitive function and releasing the enzymes that generate positive upbeat feelings. Participating in fitness related activities has also been shown to alleviate symptoms of sleep deprivation and social withdrawal. In this therapeutic fitness class, our facilitators tailor exercises and deliver clinical insight to get you moving… physically and emotionally.

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


VO I C E -A S S I S T E D THERAPY

S E PA R AT E G R O U P S F O R G I R L A N D B OYS

Get your mind and body on beat and in tune. Singing has many therapeutic benefits, and Advenium’s groups for voice-assisted therapy hits all the right notes. Singing helps the muscles relax and releases positive neurotransmitters that improve our mood and outlook and reduce anxiety and stress. In this group setting, the group interaction helps participants to form deeper connections and can improve overall self-esteem and create a feeling of belonging. Singing is the perfect way to get your mind and body in sync and in tune.

WO ODWOR KIN G-ASSIST E D THERAPY Woodworking can be an enjoyable hobby and an effective healing method. For many, this is a great way to deal with, or overcome anxiety and other challenges through a fun and productive activity. This is one place where you can come smooth out some of your rough edges.

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


ZUMBA-ASSISTED THERAPY Zumba is a popular movement-assisted therapy group based on the idea that motion and emotion are interconnected. This energetic dance form can help achieve emotional, cognitive, and social integration as well as positively impacting your physical health and well-being. For participants, it plays and important role in stress reduction, mood management and even disease prevention, all while adding a little spice to your health routine.

TAI CHI-ASSISTED THERAPY Tai Chi combines a diverse set of practices to coordinate the flow of body, breath, and mind. Carefully choreographed slow motions allow for fluid movement, deep breathing and awareness. This group will help sort through one’s mind and clear up space for focus and attentiveness. Tai Chi has been shown to improve one’s mood, energy level, and psychological wellbeing and reduce anxiety and depression. In a group setting, these exercises combine movement, meditation, flow, and rhythmic breathing and combined with Advenium’s therapy approach, will lead to a more balanced you

845.694.6115 1 0 0 N Y- 5 9 , S U F F E R N , N Y 1 0 9 0 1 advenium.com | @adveniumtherapy | Most insurances accepted Daytime, evening, and weekend groups


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Private chef services Specialty meat and fish boards | Custom meal plans | Parties Exclusive shabbos and Yom Tov catering Contact: Chef Ayela (646) 355-7164


OVEN TO TAB LE By: Leah Stern | Photography by: C . Tarkieltaub

As we settle back into routine, what’s better than supper that’s simple to serve with clean-up that’s a cinch? Oven suppers make super dinners. Add a fresh salad, cut-up fruit or some soup for a complete, well-balanced meal.

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CHICK EN STE W, R ICE AND PE AS


TRUST THE DOWN EXPERT

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CHICKEN STEW, RICE AND PEAS This delicately flavored dish allows its ingredients to shine. It bakes in just one hour, making it ideal for working mothers. The chicken stew can be mixed with the rice, but skewers are just so exciting.

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INGREDIENTS 1½ lb. dark chicken stew 1 lb. frozen sugar snap peas 1½ cups white rice 2 T. oil 2 tsp. kosher salt 3 cups hot water

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DIRECTIONS 1. Preheat the oven to 350°. 2. Combine the marinade ingredients. Divide the marinade between two food storage bags. 3. Place the chicken in one bag and the peas in the other. 4. Place the rice, oil and salt in a lined 9x13” pan, and bake for ten minutes. 5. Thread the chicken pieces onto skewers. Arrange these on one side of the pan over the rice, then place peas on the other side. 6. Pour the hot water into the pan.

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CHICKEN WITH BROWN RICE


CHICKEN WITH BROWN RICE Brown rice and chicken bake deliciously together, creating a wholesome, filling meal. Lundberg short grain is a great rice, both in texture and flavor, making it a perfect choice for this dish. Yields 6 servings

INGREDIENTS 6 chicken bottoms 1 large onion 2–3 garlic cloves 1 red or orange pepper 1 (10 oz.) box of mushrooms 2 T. oil 2 cups raw brown rice 1 T. salt ¼ tsp. pepper 1 tsp. paprika 3½ cups boiling water

DIRECTIONS 1. Clean the chicken and set aside. 2. Preheat the oven to 375°. 3. Peel the onion. Chop all vegetables, and place them in a lined 10x16” pan with oil. 4. Add the rice over the vegetables, along with salt and pepper. 5. Arrange the chicken over the rice, and sprinkle with paprika. 6. Pour the water over the rice. 7. Cover the pan tightly with foil. Bake for 2 hours.

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T I L A P I A A N D P O TAT O B A K E


TILAPIA AND POTATO BAKE Baked potatoes get an upgrade in this dish! Yields 2 to 3 servings

INGREDIENTS 2 slices tilapia ½ lemon 1 lb. small white potatoes ¼ tsp. kosher salt ½ cup crushed pretzels

MARINADE ¼ 2 1 1

cup mayonnaise T. brown sugar T. mustard garlic clove, crushed Pinch of black pepper

DIRECTIONS 1. Preheat the oven to 375°. 2. Combine all the marinade ingredients. 3. Squeeze the lemon over the fish. 4. Pour approximately half the marinade over the fish. For optimal flavor, allow it to marinate for about an hour. 5. Wash the potatoes very well, and cut them in half. 6. Combine the potatoes with the rest of the marinade, and arrange them, cut side down, on a paper-lined baking sheet. Sprinkle the tops with the salt. 7. Bake the potatoes for 20 minutes. 8. Move the potatoes to one side of the pan. 9. Place the fish on the other side of the pan, and sprinkle the fish with crushed pretzels. 10. Bake, uncovered, for an additional 20 minutes.

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‫מודעה!‬ ‫מיט דעם ווילן מיר מודיע זיין אז די התאחדות לאגא‬ ‫איז בטעות אראפגעפאלן ביים איבערדרוקן די לעיבל‬ ‫פון די נייע קליינע בעגס‪ ,‬פון די געשמאקע קארמעל‬ ‫פאפקארן‪ ,‬אבער ווי פארשטענדליך איז עס אונטער די‬ ‫שטרענגע השגחה פון התאחדות הרבנים דארה“ב‬ ‫וקנדא‪ ,‬אזוי ווי אלע אונזערע פראדאקטן‪.‬‬

‫מיט אנטשולדיגונג‬


DO WE REALLY NEED ANOTHER PARENTING COURSE? “Parenting can be so challenging.” “I feel like I don’t have tools to raise my kids properly.” “One of my kids take my house and turns it upside down, I just feel like I’m out of ideas.” “The work/life balance feels unrealistic once you have several kids.” This is what most moms used to think until they get to know the latest parenting program from Gelly Asovski, Playful Parenting 2.0.

A

mother of 7, K”EH came into therapy a while ago because her 5 year old son was acting out terribly. The entire household revolved around this child’s negative behavior. After assessing the situation, Gelly taught the mother how to do special “play time” with her son daily in order to give him love and nurture, exactly the opposite of how he was behaving. After 3 months, this mother reported that her child had suddenly gone back to being a sweet, little boy and was no longer out of control. The entire family breathed a sigh of relief as the house returned to normal. That’s the power of Playful Parenting, helping our kids get back to being calm, well adjusted children who play nicely with their siblings and friends. It’s about reducing the chaos and overwhelm, improving challenging behavior and creating a sense of safety and happiness in your family. This program began during Covid when all our normal, typical systems failed. Mothers were suddenly stuck with their kids 24/7 with nowhere to turn and no way to get help. Mothers felt lost and unequipped to deal with the continuous chaos and desperately needed guidance. Playful Parenting became the answer to help guide mothers to make the best out of their time with their kids and to create a happy atmosphere at home. Hundreds of mothers learned how to have both the mindset and practical, step-bystep tools to providing their children with connection, nurture and playful parenting. Nowadays, mothers are especially overwhelmed and find it hard to give the right amount of time and connection to each kid. Many families are struggling with kids more than ever before. Gelly wants mothers to feel better about parenting kids. She wants to make parenting easier and more fun for both mothers and children. This is why Playful Parenting is here to support

mothers in feeling confident about raising healthy, happy families. Mothers don’t always realize that the precious time they spend with their children is critical to help them grow up as healthy, happy adults. Actually, sometimes we defer to the school systems to give our children what they need emotionally along with the academics. It’s not our fault that we don’t feel like we have the strength or

So many families are struggling with kids more than ever before sometimes the information necessary to do what we know is right for our children. But this can be learned. The truth is that it’s up to us as mothers to provide our kids with what they need - the love, connection, nurture and playfulness to grow up happy and healthy. That’s why “Playful Parenting” is designed to give mothers of all ages and stages both the mindset and the practical, fun ideas to engage with their kids whether you have two minutes, five minutes or ten minutes and maximize the value of every minute you spend with your children. As mothers, all we want is to love our kids and give them the gift of family, to be the parent we know we could be if we had all the right tools.... At the end of the day, we want to feel like we’ve given our children everything they need in order to grow up a happy, healthy successful adult!

Mothers would be surprised to know that there’s a simple solution to many of the problems that come along with raising children. Mothers do not have to be stuck in overwhelm for life! There are answers that can help you feel more positive, confident and happy in your role as a mother. You could have happy, confident and cooperative children! Your children could flourish under your tender, loving care! It’s not too hard to learn these easy techniques that could make a world of a difference in your life and in the lives of your children. Woven in with heimishe values, Playful Parenting gives you the feeling that you can do it, that you can soar as a mother and accomplish your dreams to make your family a happy, beautiful place to raise your children. You don’t have to parent alone anymore. The Playful Parenting program is an 8 week course which is run LIVE several times a year. Come and be inspired by Gelly, a mother, grandmother and heimishe child and family therapist and learn practical, easy to implement tools to take your parenting to the next level! All courses are available as Replay option so you can listen to a class even if you’re a busy mother. We have Live Q and A sessions as well to answer your questions about how to implement Playful Parenting with your family’s specific dynamics. All Q and A questions are recorded and available bulletin style so you can learn from other mothers, just like you. Gelly’s Game Line is an extra Bonus with tons of game ideas, bulletin style as well, to play with your kids any time you want to be a playful parent. Mothers report having more fun and way less frustration during long afternoons and anytime they spend with their kids. It’s a win win for both mother and children:) You can listen to a preview to learn more about how this program can make a difference in your life today. This program is guaranteed to change the way you think of yourself as a mother. Do it for yourself but most of all, do it for the kids! For more program info and to listen to an introduction, call 929-99-CHILD (929-992-4453). This program is approved for Comfort Health Services NY.

Gelly Asovski, LCSW-R RPT-S is a Child and Family therapist, EMDR Consultant and Registered Play Therapy Supervisor who has been working with children and families over the past 20 years. Gelly is well known in the greater Monsey area for her expertise in working with play therapy, parenting and trauma.


Tap into the power as the mother of your family

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Learn from the expert who has helped hundreds of Heimishe families ‫הרבני‬ ‫"א‬

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LIVE: 8 Week Telecourse, Starting Nov. 1 TIME: Mondays 12pm EST INCLUDES: Live weekly Q&A

REPLAY ACCESS AVAILABLE

FREE BONUSES: Free Game Ideas Channel.

• • • •

Po s i t iv e p a re n t i n g m i n d s e t P l ay f u l , f u n t e c h n i q u e s Pa re n t i n g t o o l s Ki d s s o c i a l sk i l l s

Sign up today! 929-99-CHILD (24453)

Listen to a short introduction


WE WILL LEARN: • How to identify obstacles from moving forward. • To raise awareness about yourself and your relationship to food. • Transform negative feelings to positive ones. • How to Nurture your soul.

DON’T EAT YOUR HEART OUT...

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Come join the 8 parts of an empowering, supportive, self healing workshop to free yourself from emotional eating, understanding it on a deeper level. Start living a life you wish for yourself. Starting Iyh Oct 26 till Dec 28, Tuesdays from 11am -1pm LIVE!

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FRIEDCO MEDIA // THE PIVOT G


GROUP // DART MEDIA // GCNY MARKETING // CLICK & MARKET

Events. Crowdfunding. Dinners. Mailings. Some tzedakah campaigns succeed spectacularly, some less so. And some even flop. Why is that? When it comes to raising tzedakah funds, many factors determine how a mission fares. Some, like the nature of the cause, are easy to put a finger on. Others, like how motivated people are to be part of it, can be frustratingly elusive to some and staggeringly lucrative for others. Those in both groups share one thing in common: They turn to marketing firms for help in their tzedakah endeavors and to see greater funds pouring in. While it may be difficult to accurately measure their impact, there must be a good reason why it has become the norm to enlist the help of marketing gurus for almost every major tzedakah mission. We sat down with a couple of the prominent names and firms who spearhead popular tzedakah initiatives to learn more about the how, why and what of their chesed work.


YOEL FR IED

FRIEDCO MEDIA BROOKLYN, NY

Yoel has been an askan and activist for charitable causes well before he began performing this work professionally at the now well-known FriedCo Media agency. After an emergency campaign he was involved with helped raise massive sums for a frum woman in need of a critical medical transfer from France to the U.S., he committed himself to being part of the solution for those in need. Today, FriedCo Media offers full-service solutions to those running campaigns, dinners or events, in addition to traditional business and organizational marketing. What is your initiation process prior to creating a campaign theme? Before we begin, we sit with the people involved with the organization and try to really connect to their core messaging and how they view themselves. The next step is to determine what they want out of the project at hand. Once we’re clear on that, the fun begins…

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You’ve been known to lead some high-impact, can’t-miss marketing campaigns. What is your brainstorming process behind it? Perhaps we’re unique on this end, but we work backward. The first question we ask is, “How can we get people to stop and look?” In a world flooded with marketing campaigns, you must capture the atten-


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tion before you can begin working on the exact message. Once we make readers pause and look, only then can we build out the exact details of the campaign.

It can be a risky strategy. Do you ever have to shelve ideas? We never proceed with a theme with which the client doesn’t feel 100% comfortable. Indeed, there have been ideas that some in an organization felt were too out there or would turn off some donors, and we put them away to be utilized at a later date. I recall a campaign that was all worked out already when some of the people involved felt that the theme was too emotionally gutwrenching — a valid concern, I should add.

How do you view your responsibility as it relates to the rise of online campaigns? I always tell people that crowdfunding is not fundraising. You are not raising money; you are cultivating individuals in the community to raise money for you. You have to keep that in mind and remember to gear your efforts to ensuring that those team leaders have all the tools — yes, including marketing — to

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succeed in their mission.

What have been some of your most successful campaigns? That would have to be our work on behalf of the incredible Refuah Helpline organization. This August, the annual campaign set a goal of $3.5 million and raised a staggering $4.5 million! Just three short years ago, the goal was $1 million, and things took off rapidly in an unprecedented manner. We’re grateful to play a part in their lifesaving work. On a grand scale, it is sometimes mind blowing to look back and realize that we have helped raise over $100 million for Jewish causes over the past few years — with much more coming, b’ezras Hashem.

What are some lessons you’ve learned over the years? Well, I’ve realized that it’s a big mistake to assume that what works for one group or organization will work for others. Every mission requires a targeted and custom mehalech to succeed. There is no template, only a commitment to doing our best in each unique situation and relying on Hashem to see bracha in our efforts.


‫בס"„‬


SHLOMO STEINMETZ

THE PIVOT GROUP BROOKLYN, NY

The Pivot Group has made a name for itself in recent years as one of the creative entities behind many successful campaigns. Founded by Shlomo Steinmetz, who had previously volunteered for a number of chesed organizations in their fundraising efforts, they have risen to the forefront of the heimish marketing scene. What goes into marketing a tzedakah campaign? To answer your question, we have to differentiate between different types of campaigns and what would get people emotionally hooked to them. When an organization fundraises directly, we have to ensure that the message is clear and that people are aware of the details related to the drive or event. For a crowdsourced campaign, a large focus is on getting the individual fundraisers excited and upping the limits that their network will donate. In a crisis case, it’s all about opening hearts and raising awareness in a captivating way.

Can you take us through your creative brainstorming process? I wish I could describe a perfect scene of how it

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goes down, but in the real world, inspiration can come from anywhere and at the most random times. Sometimes it’s someone who is not part of our creative team who sees things in a clear way and provides that beautiful spark. What we can control is our discovery process where we gather information and objectives to ensure that we’re on the right track.

What are some of your most successful campaigns? We have, baruch Hashem, been the creative engine behind the popular Keren Hashviis campaign that raised a total of $21 million dollars for Israeli farmers toward this shemittah. We built a personal connection with Klal Yisroel by depicting the farmers as the heroes they truly are, and for the first time since the days of the second Beis Hamikdash, a majority


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of Israeli farms are idle this year — a remarkable feat!

Have you seen some campaigns widely exceed expectations? If yes, what was the key? This year we helped run a campaign for a local shul in Boro Park that had a goal of $1 million and reached $4.3 million! If there is one theme to these campaigns it’s that the people doing the personal fundraising are incredibly passionate about the cause. No amount of marketing can replace that, and it cannot be faked.

So, in your view, how does marketing fit into the picture? I’ve seen campaigns with lots of potential fail due to lack of marketing, but on the other hand, I cannot stress enough that marketing is no more than one tool. The cause must be good, the year-round efforts must be persistent, and the people raising the money must truly care.

What, if anything, has surprised you over the years? I used to be involved with dinners and events where the expenses were mind-boggling and the upside was limited. We were behind the recent Bonei Olam campaign that had begun with a $4 million goal and ended up reaching nearly $8 million, with money in the organization’s account within days. Back in the day, it would take four to eight expensive dinners to reach that amount, not to mention the months of actually collecting the pledges! These advances have also saved so many wonderful organizations and services from literal collapse by raising so much more, so much faster. Also, and this might sound cliche, but I am continuously blown away that campaign after campaign keeps on meeting and exceeding the ever-growing expectations. So many times I’ve thought, “This is it,” and the community keeps on stepping up to the plate. Kol hakavod!

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L E V Y Y I T Z C HOK GR E E N WA L D

DART MEDIA KIRYAS YOEL, NY

Dart Media is among the brand names in the heimish world of marketing. With teams in Monsey and Kiryas Yoel, the group has been behind many of the most prominent fundraising and awareness campaigns in recent years. For this feature, we spoke with Levy Yitzchok Greenwald, one of their senior strategists and creative leaders. Levy Yitzchok spent years volunteering in his local kehillah before taking on this role with Dart. How do you view your role in marketing a campaign? We aim to maneuver people in the community into what we call the “permission zone.” Let me explain: People on a healthy diet allow themselves to eat a bigger meal on a weeknight if they happen to be sitting at a family wedding, and might purchase a sweet treat in the gas station if they’re out on a trip. Why is that? Because at this moment, they’re in a permission zone to act differently than in regular life. If I were to walk into a shul to collect funds for any respected charity right now, I would probably get dollars and quarters. What can create an atmosphere or matzav of donating sums in the hundreds or thousands? Besides for Purim, this becomes our

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job before and during campaigns. And this also applies to the team leaders as they get the confidence to ask their contacts for larger amounts.

What would happen if an organization decides not to work with a marketing firm on a campaign? We had a client who came to us after deciding to do it all on their own the year prior and failing so spectacularly that some staff were too demoralized to come in to work. Baruch Hashem, we were able to help them turn things around, but it’s always better to work with people who do such work full time.


Where do you get the inspiration for some of your splashy ideas? I assume that you’re referring to the popular Dirshu campaigns or the Tosfos Yom Tov movement, which encourages silence during davening, among others. We have a sign in our conference room that proclaims “Bad Ideas Welcome,” because we can never know where they might lead, and we want everyone to speak up. We have over twenty people on our team, and we break them up into silo groups so they can each work out themes on their own. To fully develop the germ of an idea takes hours and hours, often over the course of many weeks.

- PROJECT MANAGEMENT -

Can you share an example of how a marketing theme came together? We were once driving to a meeting while working on an event that assists couples with infertility. As we stood waiting at an especially long red light, an idea hit us: We would place ads everywhere people wait to tap into the frustration they feel at that moment, reminding them that childless couples wait years for good news that never comes. We then put out signs with such messages at bus stops, elevators, minyanim centers, etc. We even put out silhouettes who were waiting pointlessly at street corners to hammer this point home.

Who have been some of the more prominent clients you’ve worked with? Oh, practically everyone. From local organizations like Chai Lifeline, Misaskim and TAG; to Israeli groups like Oneg Shabbos V’Yom Tov and Bayis Lepleitos; to Yaldei from Montreal and so many others. Our team also counts all major chassidish kehillos among our partners, including work for the massive new shul in New Square.

What are some misconceptions you have come across over the years? Some people think that our work isn’t measurable and therefore not as “real” as other services. It cannot be farther from the truth. If we don’t bring results, we wouldn’t have clients return. We set out with clear and tangible goals that our success can be measured against. Another misconception is that people sometimes fail to realize that fundraising isn’t marketing and marketing isn’t fundraising. We can’t actually go out and raise the money for you, and your fundraisers shouldn’t get involved on the marketing end. Each complements the other when done right.

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YOSSI BLUM EN FELD

GCNY BROOKLYN, NY

This introduction can be penned in just four letters: G-C-N-Y. Among the paradigm-shifting pioneers of today’s frum marketing world, the firm has become the unquestioned standard-bearer for excellence, creativity and impact. Yossi Blumenfeld, founder and CEO, was a graphics whiz at a young age, but when he realized that how things look matters far less than how they work, he transitioned to fullservice marketing, where he has been inundated with requests for his expertise ever since. In your mind, what has been the key to GCNY’s success in the tzedakah field? I think we’ve been able to build — and maintain — an emotional connection to the plight of the people on the receiving end of the support. It’s not so much the creativity in marketing and execution — though that matters a great deal — but rather about making people personally identify with what others are going through. In a world of limitless chesed causes, this is a continuous and growing challenge, and the execution of these campaigns requires a team with deep emotional intelligence.

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GCNY precedes the era of online campaigns. How has the industry changed, and is there still a place for live events? Indeed. If you recall, Hatzolah of Boro Park used to host an in-person event every year that was a must for every local resident to attend. We helped make those very successful, baruch Hashem, and we’ve creatively applied many of its benefits to the contemporary scene. One example is bringing the Chinese Auction format to the digital world. To answer your question: While online crowdfunding reaches a much wider audience with virtually limitless small-


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er donations, live events are where we see the large five- and six-figure numbers being donated, and they also provide a different type of exposure. They definitely still serve a purpose and will continue to do so for the foreseeable future.

You have a reputation as a trailblazer in this field. What are some original ideas you’re most proud of? Today, everyone associates RCCS with the color yellow. I don’t think any Jewish cause or organization has successfully tried this before or replicated it since. We launched it through the “Yell-Ow” initiative, and it has worked so well in terms of becoming identifiable with RCCS that the organization continues to utilize it even in events or campaigns that we are not involved with. We’ve also dared to change the way auctions are held — with much success. It used to be that every auction had packages at different price points. We began running auctions where every raffle ticket costs the same, welcoming in a much broader audience. Another change was introducing what’s called upselling to such campaigns, where we entice donors to upgrade to a higher bracket by offering them a free gift, access to more winnings, etc. It’s something widely done in the business world, but is relatively new for tzedakah campaigns.

People often view campaign marketing with cynicism. What is your response to that? I must say that having a front row seat to the action has shown

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me that the well-respected organizations are actually incredibly committed to doing what’s right by their donors. There have been multiple occasions where we suggested something costly and were told that the organization doesn’t find it right to spend their donors’ hard-earned money on something that might not seem 100% necessary to some. The fact is that our community performs a tremendous amount of chesed, and that costs a lot of money. We don’t manipulate people into giving; we make them aware of what’s really going on and inspire them to be part of it. If everyone could somehow see and connect to every great cause out there, our work wouldn’t be necessary.

Has anything surprised you over the years? I’m an optimistic person, but sometimes I have to be impressed by how well people take to an initiative. A few years ago we launched Project Ignite that invited people to submit a weekly donation to Kollel Shomrei Hachomos, which serves poor families in Eretz Yisroel. The hope was that it will provide the organization with a stable, recurring income stream. I was expecting people to choose the $1 or $2 options, but most people went for the higher numbers, and we got sign-ups from the most far-flung locations imaginable. It was heartwarming to see Jewish mothers around the globe uniting to help almanos and the poor during this most special time of the week.


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YOSSI K LEI N

CLICK & MARKET // DRYVE MONSEY, NY

Together with his partner Yanky Deutsch, Yossi launched Click & Market over a decade ago. The rise of online campaigns led them to found their own crowdfunding platform Dryve, offering campaign managers fixed lower fees and a suite of customizable solutions. Today, the two joint ventures have catapulted them to the top of the tzedakah marketing world. Why is campaign marketing necessary when an organization is already well known? There are a few answers to your question, but I’ll focus on just a couple. First off, I like to tell people that for-profit businesses and not-for-profits are only different in their organizational structure, but their public imaging works the same way. In our hypercompetitive world, even the most well-established retailers need to advertise to remain ahead. Additionally, I don’t think we’ve ever sat with an organization who felt that people are sufficiently aware of everything they do or the expenses that the organization incurs. There are always services

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that people just don’t know about, and ironically, the more well established an organization is, the harder it is to help people learn of the lesser-known things they do. Hypothetically speaking, if you run an organization that everyone knows helps Holocaust survivors, it is an enormous task to let the world know that you also spend millions on feeding the local poor.

What goes into marketing a successful campaign? Going back to my previous analogy, if a store was to advertise a sale tomorrow after going a year without any ads or being in front of people, would they


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We work a lot with the Omni Group led by my friends Nuchem Ornstein and Shlomo Zalmen Spitzer, some of the best in the line at cultivating this aspect of the business. They work with the organizations at the grass roots in painstaking detail to bring the mission together. succeed? The fundraisers and PR people need to be proactive all throughout the year to ensure that potential donors are involved, engaged and see the organization’s work before their eyes.

With your Dryve platform, you are in a unique position to see behind the scenes. What are some misconceptions people have about your work? Many people unfortunately assume that marketers take off a large chunk of each donation. In truth, while we do take a relatively small amount to pay for our work, we can and do save organizations untold sums by ensuring that they target the right people and make the most money possible. If an organization or institution has a good reputation, you can rest assured that nearly the entire sum raised ends up going to those intended.

How much responsibility do you carry for the success — or lack thereof — of a campaign? To be frank, the success of an online campaign depends overwhelmingly on the people who are out there raising the money. While we do the marketing, and offer the Dryve software that helps greatly, the greatest focus must be on ensuring that the raisers — or Dryvers — know what they need to do and are capable of doing so. We work a lot with the Omni Group led by my friends Nuchem Ornstein and Shlomo Zalmen Spitzer, some of the best in the line at cultivating this aspect of the business. They work with the organizations at the grass roots in painstaking detail to bring the mission together.

What have you learned while watching this market evolve? How much time do you have? (Laughs...) I’ll share

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two quick stories. I was once involved with a seemingly typical campaign and woke up one morning to a letter from a beis din. It turned out that the organization had been having friction with a different group (since resolved, to my knowledge), and my name got dragged in. I learned to always do my research and keep an eye on what else might be going on beneath the surface. Another time we helped raise emergency funds for a sick Yid, and the day after the campaign ended, he was sadly niftar. We sat with rabbanim and dayanim to hear whether we should refund everyone or see how the funds can be utilized for a keren yesomim — which was the route we eventually took. When dealing with such large numbers, you want to steer clear from even the faintest halachic concerns.

Can you share some of the unique campaigns you’ve been involved with? Just recently, we ran an online campaign that wasn’t for money at all! There is a project called Kovati, founded in memory of the unforgettable Shragee Gestetner who was tragically niftar in Meron. We spearheaded a large campaign to recruit Yidden to commit to daily kvi’as itim. As it turns out, Klal Yisroel is just as generous with their time as they are with their money. It was wonderful to see the positive response, and professionally satisfying to know that our marketing and creative systems work beyond the traditional fundraising.

Do you ever turn down campaigns? If we don’t believe the goals are realistic, we will turn it down (or advise clients to revise their goals). Similarly, if the cause or campaign doesn’t match our values, we feel strongly that we won’t be able to provide clients with the service they deserve.


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Over the past decade, the marketing scene has exploded in many ways. Branding and feel and copy became the words spoken by many who’d never even known the words had such usages. An entire field of new career options opened up as marketing teams developed and think tanks planned ways to capture the public’s attention — and stay lodged in unsuspecting minds. But that is not to say that marketing doesn’t have a rich history. Some of yesterday’s masterminds are behind campaigns that have endured, and here we explore them.


Absolut [fill in the blank] ABSOLUT VODK A Launched in 1981

This campaign had the triple whammy of being visually attractive and memorable, and boasting consistent copy that made people look out for the newest in the series. In this campaign, the Absolut bottle — so unremarkable a design — was incorporated into ad designs, always captioned with the word Absolut. The versatility of the ads allowed for over 1,500 versions, which appeared in print over a span of decades. The simplicity of the idea allowed the advertisements to flow with the changing times and not get outdated. The most memorable chunk of this campaign was a focus on geographical locations, which made people connect with the company on a personal level — always a huge factor in marketing. The lesson of this campaign? Nothing is too boring to be displayed in an interesting way. Zone in on the basics. Have a look at your product with fresh eyes, tell its story with its unique feel or even shape, and you will have developed a brand.

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Windy City


Germany in the Year 2000 THEODOR HILDEBRAND AND SON Launched in 1900

The chocolate factory owned by Theodor Hildebrand had some big plans for millennials. At the World’s Fair of 1900, Hildebrand’s chocolate factory launched a marketing campaign, which told of the (imagined) innovations the population 100 years hence would enjoy. These colorful postcards were slipped into the boxes of their sweets and chocolates (as if anyone ever needs more motivation to eat chocolate!), each one emblazoned with the company’s name. So, people of the 21st century, what do you think of their predictions?

Police would have X-ray vision by the time our generation was here, the Hildebrands hoped.

Why they’d thought we’d want to be on the go all our lives is not clear, but here’s another dream they had for us.

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Here, they predicted, personal helium-filled balloons will allow people and animals to stroll across the water.


Germany in the Year 2000

Driverless cars? Neh, that’s so 20th century. How about personal flying machines? Personal airships? Now you’re talking…

The North Pole would be a tourist destination. They apparently saw this as an exciting change, not an “Oh no, it’s global warming” doomsday prediction.

And fancy that — we’d be able to control the weather and its effects on us with this weather machine and citywide roofs!

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Got Milk? CALIFORNIA MILK PROCESSOR BOARD Launched in 1993

This iconic, much-known slogan almost didn’t see the light of day because the marketers at Goodby, Silverstein & Partners first “thought it was lazy, not to mention grammatically incorrect,” according to an article in The New York Times. In an effort to encourage the consumption of milk, the marketing agency representing the milk processor board realized that convincing people of its health benefits wouldn’t do; people know milk is healthy. But what if they could convince people that being without milk is seriously never, ever a good idea? (Java lovers, do you need any convincing?) The advertisement typically featured people in milk-desperate situations, but with an empty milk carton: with sticky foods that they needed to down with a refreshing glass of white, with a black coffee, or with a plate of cookies (what, cookies without milk?) all by itself. Or simply children (or cats!) begging for milk. In 1995, the campaign switched to “milk mustaches,” where a lot of famous people were advertised still sporting the effects of drinking a glass of milk.

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187


The Worst Hotel in the World HANS BRINKER BUDGET HOTEL Launched in 2013

This hostel in the center of Amsterdam decided to get some publicity by proving what they’re really good at: being terrible (and charging very little). No hot air, no undelivered promises, just a commitment to be inconsistently inhospitable. Like they say on their website, “At the Hans Brinker Hostel you get what you pay for.” Further boasts include “One location, low expectation” and “What you see is what you get — just don’t look too closely.” Ads include check-in pictures of guests who look just fine, with check-out pictures showing them bleary-eyed and injured.

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Sometimes it’s an old faithful that needs a little time in the limelight — but how can that get done? One example is Coke’s Share a Coke campaign that made coke-buying both personal and exciting. By printing the 150 most popular first names across random bottles and cans in their branded font, Coke made some noise. And while some were enamored by this novelty, others were just confused. But whatever the reaction, Coke got what they wanted: People talking about something that had been in the background just one day earlier...

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You find yourself holding the winning ticket. Receiving that phone call from the auction MC. Watching with incredulity as your name comes out of the sack. You’ve won! First there’s disbelief, then sheer joy. Because in addition to the prize, you also recognize that it was a tiny dose of love from Above. Here six people share their stories.


Tricks of the Trade BY: S. SCH A R F

“I already know my rebbi’s tricks! I already know my rebbi’s tricks!” He barrels through the door, back home from his first day of cheder. His face is aglow, and he’s waving a small grocery bag high over his head, like a trophy. “Hello! How was your first day of cheder? And what’s this about tricks?” I ask. “Look!” He sets the bag down on the table and tips out its contents with a flourish: a large chocolate bar, a bulging bag of chips, followed by a miniature bottle of soda. A veritable treasure. “See?” he crows. “Wow! Where did you get these goodies?” He can hardly contain himself; the story spills out of him like the treats from his bag. “My rebbi made a goral — special for the first day,” he explains excitedly. “The first time, another kid in the class picked number 47, and he won!” He laughs, a clear ringing sound that fills the kitchen and makes the corners of my mouth tug upward. Tossing the

soda from hand to hand, he continues on animatedly. “For the second round, everyone else tried their luck with another number. Only I picked 47, and I won!” I glance from the loot to his happy, open smile. He radiates an easy confidence born of a smooth start, this bright little boy of mine, who can be misread as easily as he could be understood. Children often can be. How I was hoping and praying that this year’s rebbi would look into his eyes and see the smart, spirited, eager-to-please child that I know and love. Unlike last year. “…So you see, I know my rebbi’s tricks! And I won!” He laughs again, delighted. I give him a quick hug, chocolate bar and all, and I think to myself, I know his rebbi’s tricks, too. I know that it takes a master mechanech to instantly realize which child, out of a class of 30 boys, needed to start a fresh new year on a sweet note. And I know something more. This year is going to be a winner.

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Of Timing and Timepieces BY: ROCHEL FR EULICH

Tensions were running high, and it was getting in the way of our shalom bayis. “Can you please just turn off your phone? It’s not like you want to explain to everyone where you are.” My husband sighed, exasperated, as the tenth call of the hour urgently made itself heard. It didn’t help matters at all that tonight, of all nights, everyone was going to wonder where I was. Now they were just calling to make arrangements to go. Just wait until they would all realize that I was not showing up at the Chinese auction I’d worked so hard for — the fundraiser for the Bikur Cholim that meant so much to me. Tonight my son needed me. So there we were, a short plane ride away from home, waiting to hear if he was actually going to get engaged. It had looked like it when we scheduled the tickets, but now, as we paced the hotel room and got in each other’s way, it was no longer looking so promising. So, no, I couldn’t even tell anyone where I was, couldn’t even explain my glaring absence. When Sury called, I decided to pick up. “I might come a little later,” I said into the phone. “Something came up. Save me a seat!” And I whispered a little apology for little white lies. And then came the reprieve as everyone was finally tuning into the program. Tomorrow I’d explain. Right now, I was finally off the hook. And then my phone exploded again. One call. Two calls. Three calls! What was going on? “Is your phone still on?” my husband asked. “Didn’t you turn it off before?” I checked the texts. Faigy: Where are you?? Toby: Wow!! Sury: Rochel, you won!!! You won the Ebel!! I blinked. Did I get that right? I’d won the watch at the Chinese auction! Momentarily floored, I shared the news with my husband, and there was a simple,

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giddy excitement that overtook us for a moment. Everybody was probably looking for me now, but I cared a little less, taken by this unexpected win. I’d won the Ebel! Wasn’t this a good sign or something? Good sign or not, the shidduch didn’t work out. But two months later, my son got engaged much closer to home. But the kallah never received the Ebel watch because it seemed the one who donated it had done so because it wasn’t exactly current. And there’s no way my son’s kallah (my son got engaged! Did I tell you yet?!) was going to get anything less than the very best. And I? Well, I wasn’t going to wear an Ebel, even a slightly outdated one. So it languished in my closet. And every so often I’d see it and remember that I had mazel. That, after all, I was capable of winning a raffle prize! And then, as we sat at the first meeting to plan the next year’s Bikur Cholim Chinese Auction, summoning up the enthusiasm to turn out another yesh me’ayin project, Malka, our determined chairwoman, said, “Okay, let’s draw up a list of possible sponsors. We need really good prizes to attract a crowd.” I cleared my throat and proposed the first offer: “I have an Ebel watch to donate.”


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197


A Bid Spreading Light AS TOLD TO: H A DASSA H STEINM A N

The first shout came from the back. “Two dollars.” “Three.” “Five!” Face flushed, I stepped forward. “Ten!” The MC of the Bikur Cholim tzedakah party I was attending was doubling as the auctioneer. She was holding up a paper with a large number 5 on it, but whatever number 5 represented remained a mystery. Bids were coming thick and fast, only no one knew what they were bidding for! “Fifteen!” Again from the back of the room. “Eighteen!” “Twenty!” I called. “Twenty-two!” I thought fast. “Twenty-five!” There was a moment of silence, and then the MC said, “Going once… going twice… going three times… and number 5 is yours!” There was cheering and clapping as I hurried to the front of the room. The MC handed me the paper, and then bent down to pick up a large, heavy box from the floor. “You got a good deal,” she said, and winked. I grinned and peeked inside. Nestled in the cardboard and bubble wrap sat a lovely chandelier in a soft neutral-colored leather, and its branches boasted raised, round designs that were reminiscent of

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grapes. Something clicked in my brain. Grapes. My sister Bassy was in the process of buying a house, and the kitchen, done in a lovely neutral wood that was fashionable at the time, featured a backsplash that had sweet little clusters of grapes appearing every few feet. Perfect. Bassy’s moving day came fast, and the first time I visited her in her new home, I arrived with the large box in my arms carrying the requisite housewarming gift. “Hey,” Bassy cried when she saw me. “Come on in!” “This is for you,” I said, handing her the box. “Enjoy it!” Bassy peeked inside and her mouth dropped open. “It’s perfect!” she said, sounding rather shocked. “It’s like it was made for my kitchen.” And, indeed, it was! In no time at all the fixture was hanging, pulling all the elements of her kitchen together with a triumphant glow of light. Even though it’s been years now, whenever I visit we look at the chandelier still hanging in her kitchen and exchange a small smile. Sometimes a gift is just right, even if it first appears hiding behind a large number 5.


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It was that sticky, kvetchy time of day when mothers of very young children realize it’s time to draw a line under the afternoon and call it suppertime. A timid tap on the door of our fourth-floor apartment in Yerushalayim revealed a young neighbor, a shy child of about nine, with straggly hair escaping her pony and a paper book of raffle tickets. Naturally, I bought one. Not because I needed to support her elementary school, or because I thought I’d win anything (so not my type!), but because I’d buy a ticket to encourage any kid, and this one, well, she needed some encouragement. Happy that she’d actually managed a sale, the child managed a bashful thank you and ran off. I stuffed the paper into a kitchen cabinet and returned to the table to serve supper. When she came back, a few weeks later, the kid was beaming. She skipped up the steps. Her ticket, which she had sold to her neighbor, was a winning ticket! It entitled us to a free night’s stay in a Badatz Eidah Hachareidis hotel in Teveria, which to this little girl seemed almost as richly exotic as a stay on Jeff Bezos’ space rocket might to a more worldly person. As for us, we were a kollel couple. We loved freebies, especially unexpected ones. My husband soon planned an itinerary for a trip to the North, visiting Meron, Tzefas and the kivrei tzaddikim — and overnight, a free Badatz hotel stay. Memorable and different, this trip is now enshrined in my memory as our farewell fling to Eretz Yisroel; we moved to chutz l’aretz very soon thereafter. Nevertheless, with all the dozens of raffle tickets I buy from the kids at my door, it’s never happened again.


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A Hug from Hashem AS TOLD TO: RUCHY REESE

I flopped onto the couch and buried my face in a pillow, hiding from the phone I’d dropped as soon as I saw the name of a local shadchan on the screen. “I can’t do this anymore,” I wailed. “I am so — burned — out!” Eleven years of waiting for the right match can do that to a girl, you know. “Just answer the call. Give it one shot,” my friend Mina encouraged me, poking my shoulder with the phone. “You never know… this one might just be The One.” I ignored her until the phone stopped ringing, and Mina, with a sigh, resigned herself to flipping through a circular. She realized I was a lost cause. “Hey, there’s a Chinese auction down the street,” she said a moment later. “Let’s go!” “Why?” “Because you’re miserable company lately, and if you’re going to just sit here and mope, I’m going to make you call the shadchan back!” Like a lightning bolt, I was up and zooming through the hallway, heading to my room to freshen up. If this is what it took to run away from another failed shidduch… so be it. As soon as I got to my room, I closed the door and sank onto the floor. “Hashem,” I whispered, “Where are You? Don’t you see my suffering?” I swiped at my tears with the back of my sleeve. “I feel so alone. And so… tired. It’s been more than a decade, and I’ve tried so hard… I’ve reached the end of my endurance. Tatty, help me!” “Hey, when are you coming out?” The rap on the door pulled me back to the present. Pasting a smile on my face, I stood up and headed out the door, pockets full of cash and a heart full of pain.

ed, “Scout out the place. Find something you really want to win, and put all your tickets there. You’ll up your odds of winning.” Thanking her, I grabbed my tickets and decided to just do my own thing, because the truth was, I was here only to avoid being there — next to the phone and the constant reminder of my lonely state. I slid a ticket into each box and made my way to the salad bar. * * * * *

The call came the very next day. “I won what? Seriously? Ummm… I’m not married and live in a tiny basement. I’m not quite sure what to do with the prize.” “So you don’t want it?” the caller asked incredulously. “I didn’t say that… Just — I’ll call you back, okay?” I hung up the phone and pondered what had just happened. Did I, of all people, really just win the

Pasting a smile on my face, I stood up and headed out the door, pockets full of cash and a heart full of pain.

* * * * *

“So, is there a method to the madness or do we just plunk tickets into any box?” I asked Mina. “Don’t ask me! I never won anything,” she said. A well-meaning yenta leaned over and interject-

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grand prize of the previous night’s Chinese auction? It didn’t make any sense. But then again, nothing did. Just then my phone rang again, and I looked down to see the shadchan’s number once again on the ID. Taking a deep breath, I raised my eyes heavenward and whispered, “I get it, Hashem; You sent me a hug last night. Now please let me claim the prize.” With a renewed burst of strength, I listened to the information being offered, willing to give my search one last chance. B’chasdei Hashem, it was only three months later that I claimed my prize: two new seforim shanks filled with a chasan Shas… And there, right in front of them, sat the grandest prize of all: my husband caressing the pages of the timeless tomes as his voice rang out with the song of the Gemara.


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Win-Win BY: M A LK A K ATZM A N

We were in the market for a bike. At least, my son Nachman was. He’d been talking about a new bike for months — but a specific kind, not just any bike — and while I did try to look into some secondhand options, nothing really worked out. Well, maybe The Mortgage had something to do with it. We’d recently taken out a very large mortgage, and it was getting difficult to pay it. Every expense was weighed against The Mortgage. That summer, I davened hard — for many things. For health. For parnassah. To pay the mortgage easily. And for a bike for Nachman. I really wanted my son to have a bike. I didn’t ask for money for the bike; just, please, give Nachman a bike. That summer, our local grocery was offering an unusual incentive. Buy from a certain line of frozen products for a certain minimum amount, and enter a Chinese auction for a prize of your choice. Chinese auctions are ubiquitous (and so is our claim that we never win), but in a grocery store? I looked at the ad and flipped the page. The things people do to boost sales! When I bought frozen salmon at the grocery (on sale! $7 a pound!), I received a slip of paper along

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with the receipt. Call a number, choose from the prizes on the menu, and enter your information. I handed the slip of paper to my twelve-year-old daughter and asked her to call and enter us into the auction for the bike. Nothing to lose there! I wouldn’t spend any time or money on it, but why not enter, if we already got the salmon on sale, and Chavy was happy to punch in some numbers? I stashed the piece of paper somewhere, just in case, and forgot about it. The auction was anyway scheduled to take place only in about six weeks. Six weeks later, we got a call. You won! A bike! What’s your address? What size bike do you choose? Tears sprang to my eyes. My hands were shaking when I put down the phone. And I whispered my thanks to Hashem. Things are tough with the mortgage, and we’re struggling. I daven every day for a grand yeshuah. But now You sent us a bike. A gift wrapped in bows, straight from Shamayim. A reminder that You hear us always. You’re taking care of everything, and You’ll send us what we need — everything in its time. The gleaming orange bike is not just a bike. For me, it’s love, hope and emunah.


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205


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The First Announcements Newspapers weren’t always printed on paper. In ancient Rome, government bulletins, called Acta Diurna, were carved into metal or stone and posted in public places. Similarly, in secondand third-century China, news sheets, handwritten on silk and called Dibao, circulated among court officials during the late Han dynasty. In early modern Europe, the rising need for information was met by concise, handwritten news sheets. In 1556, the government of Venice first published the monthly Notizie scritte, which cost one gazetta, a small coin. This is why some papers today are known as gazettes.

U.S. Editions America had newspapers even before she even had independence. The first newspaper in the American colonies was published by Benjamin Harris in 1690 in Boston, and it was called “Publick Occurrences Both Forreign and Domestick” (sic). Unfortunately for him, only one edition was published before the paper was quashed by the government — until 1704, when the governor allowed it to be republished. That’s when it became the first continuously published newspaper in the colonies. Soon after, weekly papers began being published in New York and Philadelphia. These early newspapers followed the current British format and were usually four pages long. In 1783, the Pennsylvania Evening Post became the first post-revolutionary American daily.

Growth and Decline While electronic alternatives continue to cut into printed newspapers’ popularity and revenue, the downhill trend is nothing new. In the first half of the twentieth century, the number of newspapers in America ceased their until-then steady growth and began to decline. The newspaper business had become lucrative enough for the most successful publications to have the ability to buy up smaller newspapers and begin to monopolize the news market. For example, by 1940, the twenty daily newspapers in New York City had been reduced to eight. In that same year, 25 cities in the United States with populations of more than 100,000 suddenly found themselves with only one daily paper.

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By: Nesanel Yoel Safran

The Heimishe Editions Today we have many frum Jewish newspapers and periodicals geared for our population, but it wasn’t always that way. In the early twentieth century, Europe boasted many Jewish newspapers, but unfortunately, they were almost all virulently anti-Torah publications. Reb Avigdor Miller, zt”l, who was then learning in one of the great European yeshivos, testified that in 1930s’ Lithuania, there were numerous daily Jewish newspapers published by various anti-Torah Jewish factions, yet for frum Jews, there was no daily or weekly paper at all, and almost no monthly paper, either. Only a small periodical, published by Tzeiri Agudas Yisroel, appeared at most once a month.

Yesterday’s News Newspapers aren’t just for reading. There are many creative and useful ways to make use of “yesterday’s news.” Of course, there’s the classic PAPIER-MÂCHÉ CRAFT PROJECTS.

Less well known is the fact that newspapers are great at helping you CONTROL WEEDS IN THE GARDEN. Lay a thick layer of newspaper down, and wet it thoroughly before covering with soil or wood chips. The paper is biodegradable, and the soy-based inks will pose no risk to plants. Crumpled newspaper also makes CHEAP AND READILY AVAILABLE PACKING MATERIAL to wrap and place around any fragile objects you want to ship. Newspapers are also great for CLEANING GLASS SURFACES such as mirrors, glass table tops and oven doors. Simply spray the glass surface with a solution of vinegar and water or your favorite over-the-counter cleaner, and rub briskly with crumpled newspapers for a streak-free shine. For other uses, stuff newspapers in wet or malodorous shoes or boots overnight to DRY THEM OUT AND REFRESH THEM . Similarly, place crumpled newspapers in suitcases or storage bins for a few weeks to REMOVE STALE SMELLS. Last, newspapers can even help you RIPEN TOMATOES ! Just wrap slightly green tomatoes in paper, and let sit for a few days.

Fake News? Fake news is nothing new. On the morning of November 3, 1948, the banner headline on the front page of the prestigious Chicago Daily Tribune announced the winner of the previous day’s U.S. presidential race. The only problem was, they got it wrong — as the underdog candidate, Truman, won an upset victory over his heavily favored opponent! Sure of the results, and wanting to catch a scoop, the paper okayed the article before the final results were in. Not long afterward, many other newspapers featured the now-famous photo of the triumphantly smiling true winner as he held out the paper with a fake news headline announcing his loss!

Nesanel Yoel Safran is a writer, chef and student of Torah and life. You can read about all of this and more on his blog Soul Foodie (soulfoodiecom.wordpress.com) and contact him at soulfoodie613@gmail.com.

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Hint: Each Boggle board hides a word of nine let ters or more!

4. Two winners will be drawn each week, each of whom will win a pastrami sandwich and a can of soda!

PLAYING RULES: Find words on the board containing four letters or more. Letters of a word must be connected in a chain (each letter should be adjacent to the next either vertically, horizontally or diagonally), and each letter can only be used once in a given word. The following are not allowed in Boggle: Adding “s” to a word • Proper nouns • Abbreviations • Contractions • Acronyms

POINTS 4-letter words: 2 points | 5-letter words: 3 points | 6-letter words: 5 points | 7-letter words: 7 points | 8-letter words: 9 points | 9+ letters: 12 points

O

3. Email the form to comments@ themonseyview.com or fax to 845600-8483 by Sunday at 9:00 p.m.

W L T N P

2. Once you have a winner, fill out the form below in its entirety

B

1. Gather round the table to play a family game of Boggle, using this Boggle board.

E T

HOW TO PLAY:

N M R

S K

A G E I H C O W Y V K

Family name: _________________________________ Phone: __________________ Full mailing address: ____________________________________________________ Full name of winner: _________________ Amount of points: __________ Full names of competing players:

List some words only the winner found:

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

The longest word found on the board: _____________________________ A new word you learned from the board: __________________________ Only complete forms will be entered into the drawing.

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ADVANCED

BOGGLE WINNERS

WINNER 1 Family name: Feldman, 845-xxx-9210 Name of winner: Sara Amount of points: 33 Names of competing players: Yoel Some words only the winner found: deck, folk, rock, year The longest word found on the board: cedar A new word learned from the board: dare

6 8 2 3 9 5 4 1 2 9 4 1 3 2 4 5 8 3 6 9 8 1 7 1 7 9 8 6

WINNER 2 Family name: Surkis, 845-xxx-1877

INTERMEDIATE

Name of winner: Mommy Amount of points: 89 Names of competing players: Chavy, Chany Some words only the winner found: camper, deny, flock, recap, smack

4 9 5 7

The longest word found on the board: pamper A new word learned from the board: peck Last week’s bonus word: SUPERFOOD

To claim your prize, tear out this sheet (on which your name appears) and bring it in to Nussy’s Cuisine.

4

2

6 7 2 5 7 6 3 9

3

2

1 3 4 8 2 6 8 1 8 7 3 2

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CONGRATULATIONS TO THE SIX WINNERS OF THE $5 GIFT CARDS AT TOYS4U! A $5 credit was issued at Toys4U on the account of the phone number listed on your submission.

Leah Jakubovics, 11, YSV

Malky Frank, 8, BDY

Meilech Portugal, 8, Rachmastrivka

Chaya Rechie Horowitz, 6, Bobov

Malka Orenstein, 11, Bas Mikroh

Rivky Kozicki, 11, Viznitz

Thank you to the hundreds of readers who sent in beautifully colored pages! Keep coloring!

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Send your colored page to The Monsey View to enter a drawing for a chance to have your artwork featured in our pages and win $5 at Toys4U! Six lucky winners will be announced each week! To enter the raffle, email your colored page to comments@themonseyview.com, or mail it to 365 Route 59, Suite 239, Airmont, NY 10952. Submissions will be included in the drawing only if all information is filled in. Name:_________________________________________________________________________________________________________________________________________________ Phone:______________________________________________ Age:____________________

School:_________________________________________________________

October 20, 2021

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Feel free to photocopy this coloring page for the entire family.

By: Faigy Jacobowitz

213


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Type: Office Building- first floor office suite with private entrance

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2.5 Baths

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21 Dawn Ln

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Monroe, NY

Type: Condo

Type: Residential 2300 SF

6 Tveraya Way #101

3.5 Baths

By: Meyer Stoessel 845.746.7569

2000 SF

4 Beds

2.5 Baths

By: Yosef (Yossi) Neuman 845.837.8000

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IS THE EXTERIOR OF YOUR

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DOES YOUR ROOF HAVE BLACK OR GREEN MOSS?

IS YOUR DRIVEWAY OR WALKWAY DIRTY?

WEEK 4: How to Identify Mold BLACK ORspreading GREEN MOSS? Green moldy growths across a roof, creeping How Does Mold Get On My Roof? along siding, or even appearing on pavers. The fact isGreen that moldy growths spreading across a roof, creeping Algae grows in standing water, as well as in lakes and ponds. The algae molds thrive in damp coastal areas, but can be spores present carriedortoeven our roofs from water the fact wind,isbirds, alongaresiding, appearing on sources pavers.byThe that • VINYL SIDING • ROOFING FENCING and squirrels. It also travels from roof to roof where it grows and feeds • VINYLisSIDING • ROOFING • FENCING wherever moisture collects. The problem that• once mold molds thrivefiller in damp coastal areas, butdirtcanon be the limestone in asphalt shingles. The real thepresent tile roofs • STUCCO • GUTTERS • on DRIVEWAYS STUCCO •betoGUTTERS • DRIVEWAYS IS THE EXTERIOR OF YOURit can grow settles on a home, on• nearly anything,may not EXTERIOR WINDOW in some cases, the discolored tiles themselves. The algae retain wherever moisture collects. The problem is that once mold BRICK • WINDOWS • water WALKWAYS CLEANING HOUSE• MOLDY OR DIRTY? moisture grow as well as contribute to the growth of other roof algae. • warm BRICKconditions, • and WINDOWS • WALKWAYS mention the ongoing and back• STONE DECKS • POOLS DOES YOUR DECK• OR FENCE settles on athat home, it can growroofonis nearly to black stains you• see on your actually anything, a blue-greennot algae; • up STONE • DECKS POOLS yards often result in DIRTY mold OR popping on commonThe outdoor LOOK MOLDY? it’s official name is Gleocapsa Magma. Algae has been around before TO REMOVE STAINS, GROWTH OF mention MILDEW,the ongoing moisture and warm conditions, backMan. This type of algaeOF leads to roof stains, roof mold, fungus, lichens, surfaces suchMOLD, as patios, deck and TO outdoor cushions. The REMOVE STAINS, GROWTH MILDEW, MOSS, POLLUTANTS AND GREEN FUNGUS yards often inDue mold upinonroofing common outdoor fungi, moss, andresult mildew. to popping the changes materials, we AND GREEN FUNGUS worst of it is that its spores canMOSS, pose aMOLD, health POLLUTANTS hazard. are seeing mold more often in climates where it is warm and humid. surfaces as patios, deck and outdoor cushions. The Not only it be damaging to your home, but it can be dangerous to If you notice mold4: andHow mildew growing it’s important to can such WEEK to Identify Mold yourworst family’s including your pets. learna further what ofhealth it is that its spores canLet’spose healthabout hazard. DOES YOUR ROOF it HAVE calling ValueGUTTER remove Poweracross Washing. we are dealing with. Green moldybygrowths spreading a roof, creeping BLACK OR GREEN MOSS?

WEEK 4: How Identify Moldgrowing it’s important to CLEANING If you to notice mold and mildew

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Classifieds FOR SALE FORMULA ‫צו פארקויפן ניאויקעיט‬ $25 ‫ קען‬1 ‫ פאר‬$30 ‫פארמאלע‬ :‫ קעןס און מער רופט‬10 ‫פאר‬ 845.426.3237 STROLLERS & ACCESSORIES FOR SALE Used Bees & Doonas starting at $295. Fox $549. Lynx $585. Brand new black bee5 $549. Cameleon2 $249. Call 347436-6314/426-2339 TEFILLIN BAGS Beautiful tallis and tefillin bags for Bar Mitzvahs and Chasunahs. Great quality and service at excellent prices! Latest styles available in leather and fur. Call or text to order 845-659-9067 ANTIQUES ‫דורכברוך! האט איר אנטיק‬ ‫בריוון און חפצים פון‬/‫ספרים‬ ‫גדולים וצדיקים? מיר צאלן די‬ ‫ אויך‬.‫בעסטע פרייזן דערויף‬ ‫ לאזט‬,‫פארקויפן מיר אנטיק‬ 845-379-4825 ‫מעסעדש‬ FOR SALE Master Bedroom set. $2500, Dining Table & 6 Chairs. $275, Washer & Dryer. $750, Air conditioner. $190, Lifetime Shed. $775. We accept Credit Cards. Call 845263-5741 MAKEUP CHAIR For sale 659-1848

DRESSER FOR SALE Beautiful 3 door Italian dresser with mirror for sale. High sheen mahogany. Brand new condition. Best offer, pictures available, txt only 8457460486 MASTER BEDROOM SET Complete master bedroom set for sale in perfect condition. Only 3 years old. Great price! 845-500-7003

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REAL ESTATE

4 BDRM HOUSE Immaculate ready to move in House for Rent in Prime Monsey/Spring Valley area - 6 month + rental. Please call 845-397-7218

HOUSE FOR RENT Private 4 bedroom house available for short term rent. Located on a beautiful block near Grandview & Union. Please call 845-500-7003

EXTRA $$ FOR YOUR SHUL Does your Shul have unused space? Established Tzedakah Organization wants to lease office space. 845 323 0094

HOUSE FOR RENT Private 7-bedroom colonial with pool and large deck for rent on a quiet dead-end street New Hempstead area, call 845-538-1857 NEW HEMPSTEAD RENTAL 3 and 5 bedroom beautiful homes available immediately. 2 bath, spacious modern kitchen, very big living/ dining rm, high ceiling, skylight, big private deck; TEXT 845 377 3687

October 20, 2021

www.themonseyview.com · 845.600.8484

MANAGEMENT Put your commercial property in the right hands Real Estate management office that specializes in retail and industrial properties, willing to manage your commercial and industrial properties. Email requests to pg@madisonreal.com POMONA HOUSE Long term rental -3,378 SF -5 bd 3 Bathrooms. -3 car garage. -Front and Back Deck. Interior features: -Cathedral Ceiling(s) -Eat-in Kitchen -Formal Dining Room -Entrance Foyer -Walk-InCloset(s) 9292340347

FURNITURE FOR SALE To sell a D&W dinning room set with table And matching saforim case. Best Offer: 845662-1560

LASER IS NOW A POSITIVE, PAINFREE EXPERIENCE.

for sale N real estate N help wanted N

STORAGE SPACE FOR RENT Wesley hills, 400sq ft walk out. Divided between 2 rooms, Or garage. Pls Call/ text 718-986-3368 OFFICE SPACE Newly Renovated suite available for office space in Hillcrest area., 2 rooms plus dinette. Call 845-474-0666 Ext. 101

3 BEDROOM APT 3 bedroom apartment available for rent in airmont (Christmas hill area close to shul) please call 845 3254892 SPACE FOR RENT Walk in basement available for rent in the Saddle River / West Maple area. Ideal for shul or playgroup. Call 845-328-1308 and leave a message. BRAND NEW OFFICE FOR RENT Beautiful, 400 sf, private, ground level, separate entrance, kitchenette in Garnerville (2 min from Pomona) call 845-420-4133 DELUXE SUITES ON COLLINS A Sparkling 2 bedroom apartment avail to rent for the week, weekend or a few days. Fresh Linen and towels provided. 3472632779

HELP WANTED BOOKKEEPER Property Management company in Rockland County seeking Bookkeeper to be responsible for all matters regarding the financials for the company and properties we manage. Must have experience in bookkeeping or accounting. This is a full time position. Please email your resume to tmuser@colonialpropertymanagement.com

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Polished Resumes Written By A Certified Copywriter, 200+ Satisfied Customers. Also Writer For Web Content And Letters. Proofread By A College Educated Editor. Resumes Standard: 48 Hour Turnaround. Express Available. Contact Sarah Menczer, Ccs At Thejewishwriter@ Gmail.Com Call/Text 347-409-5182 FULL TIME JOB Office in Lyndhurst NJ, Approx 40 min from Monsey, looking for Bright, responsible, motivated individual, to Join our Office Team. Beginners Welcome. Multi-tasking, Communication & organizational skills required. Nice growth potential & Great pay! Please call (347)678-2670 or email resume to: lyndhurstjob07071@gmail. com

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Gutter Guard Installation Cleaning and Repirs OFFICE POSITION Local real estate office looking for a F/T secretary. Nice pay, please email résumé Office@ refsproperties.com JOB OPENING! Office in the Monsey area is seeking selfmotivated, independent individuals with excellent communication skills. The company is in the healthcare arena, dealing intimately with hospitals, on behalf of the insurance companies. Candidates will maintain hospital relationships, ensuring the receival of confidential document in a timely fashion, making sure all claims are processed promptly & swiftly, maintaining accurate facility contact information and moving the claims along the workflow. If you believe you are the perfect candidate and looking to work in a fast-paced environment, with great pay, please send your resume to jobs@drgclaims. com

October 20, 2021

www.themonseyview.com · 845.600.8484

WARM BABYSITTER WANTED Looking for a devoted babysitter in my house for 10month old baby. 9:45-3. Excellent pay for the right cadidate. 845-366-6398 TEACHING POSITIONS Yeshiva Spring Valley (boys) of Monsey has open positions in the General Studies department. Immediate openings available: Elementary School Assistants (M-TH 12:45-4:00) Substitutes for various grades. Teaching experience a must. Professional atmosphere and competitive salary. Please include references and email to gss@yeshivaspringvalley. org or FAX to 845-3568551 Attn: General Studies Principal BOOKKEPPER Distribution company in Ramsey NJ is looking for an experienced bookkeeper to work with the controller, email resume to ramseyjob1@gmail.com.

BABYSITTER Looking for someone to babysit and do light housework. 10-3. Please call 274 0595 BOOKKEEPER Busy office in the construction industry in the Monsey area seeking a bookkeeper. Must be reliable and knowledgeable in QuickBooks and excel. Please send resume to chsh13579@ gmail.com BOOKKEEPER WANTED Seeing to hire a F/T female Bookkeeper-Billing Dept for immediate hire, Graduates are welcome. Email resume hr@expresselectricinc.com or call: 845-517-2773 ext 111 F/T SECRETARY Busy construction office in the Monsey area is looking for a full-time secretary. Must have good phone skills and knowledge in computers. Please email resume to constructionestimater@ gmail.com


Portrait Drawing Classes (for women and girls)

 Learn the skill of drawing features and realistic portraits (from photos or printed materials)  Cultivates awareness and sensitivity in students: Learning to see the world in a new and exciting way  Practice use of pencil at first (later charcoal and colored pencil)  Accessing a child or adult’s natural ability to move past any blocks or limiting beliefs  Learning this new skill will help develop confidence and discipline in drawing as well as other areas of life. Located in Wesley Hills • Private 1:1 lessons

Call between 8:30-10pm:

845-746-7248

New little one? S Laster, CFA Let’sDovid start planning. g.

REMOVE AN AYIN HORA! BY RABBi SHMUEL ECKSTEIN ENDORSED BY MANY RABUNIM

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845-352-7498 Monsey, NYSuite 10952 10 421 Route 59, Monsey, NY 10952 845-352-7498

IRT-1848F-A

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Financial Advisor Dovid S Laster, CFA edwardjones.com Dovid SAdvisor Laster, CFAMember SIPC Financial 421 Route 59 Suite 10 edwardjones.com Financial Advisor edwardjones.com Member SIPC 421 Route 59 Suite 10 Monsey, NY 10952 Dovid Laster, PhD, CFA Member SIPC Financial Advisor Monsey, NY 10952 421 Route 59 Suite 10 845-352-7498 edwardjones.com

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Please call (845)-664-0774 for more information

845-352-7498

PARNASSAH

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UNIQUE INVESTMENT OPPORTUNITY Expanding business requires private investment of $1m

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mm@strategicmgtllc.com With name and phone number

FLOORING

INSTALLATION SCRAPPING & FINISHING SELF LEVELING | COMMERCIAL & RESIDENTIAL

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Proof of available funds will be required.

October 20, 2021

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Classifieds

help wanted N

Rush Permit Appointments

HELP WANTED Local lighting store looking for a driver to do deliveries. Must have a valid driver’s license and be responsible and reliable. Good Pay. Email resume or contact mark@ consumerslighting.com PRESCHOOL DIRECTOR Cheder D’Monsey (Yeshiva of Greater Monsey) new girls’ school seeking an experienced Preschool Director for its opening in September 2022. Please send resume to chedergirlsschool@ yogmonsey.org RECEPTIONIST/ OFFICE ASSISTANT Part-time Receptionist/ Office Assistant needed. Local behavioral health office seeking a part-time receptionist/office assistant. Daytime hours with evening availability required. Lots of flexibility. Please email resume to hr@daaswellness. com. MATH TEACHER Seeking 7th grade Math teacher starting in December, in a Bais Yaakov girls school. Excellent opportunity. Please send resume: Fax: 845205-4333 Email: resumes@ baisyaakovelementary.org.

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ASSISTANTS/AIDES Female assistants and aides needed for special needs classrooms. Call: 845-3525932 ext:0 Fax: 3523375 Email: jobresumes61@gmail. com AFTERNOON TITLE 1 MENTORS Fantastic opportunity for afternoon hours. BYE seeking qualified Title 1 mentors. Please email resume to resumes@ baisyaakovelementary.org KDG ASSISTANT Local Yeshiva is look for a warm, capable preschool assistant. Please email resume to yeshivadegelhatorah@gmail. com or call 845-356-4610 MOTHER’S HELPER Looking for lady/girl to play with kids and maybe lt housework/homework after school. Gr8 pay. West Central Area. 3472321969 OFFICE MANAGER/STAFF Seeking office manager and front desk staff for new medical office in Pomona. PT with possible full time in the future. Flexible hours. Please email resume to s.rosenberg@ spinerehabmed.com

October 20, 2021

www.themonseyview.com · 845.600.8484

F/T POSITION Real estate management office is looking to hire for a full time position. Candidate should have great communication skills and be detail oriented. Please email resume to info@nbmgrp.com HELP WANTED Heimishe office is looking for a responsible female Bookkeeper to join our team. Office experience preferred. Please email hr@ adlersinsurance.com REBBI WANTED Seeking qualified Rebbi for Grade 5 Kodesh. Must have prior experience and dynamic personality. English/Yiddish Speaking. Professional school environment with structured curriculum and excellent pay! Email secpa14@gmail. com, Attn: Grade 5 Rebbi SECRETARY F/T Frum import company seeks organized, responsible and efficient individual to work in our Secaucus, NJ office, near Passaic, Teaneck. Experience with word, excel and MS office a plus; room to grow. Great opportunity for the right applicant. Email resume : jobs@ designstyleshome.com

OFFICE POSITION Community Outreach Center is looking to hire a full-time employee to assist clients with applications for social service benefits. Candidate must be detail-oriented and have great interpersonal skills. Graduates are welcome! Please email resume to hr@coconline.org. OFFICE POSITION Community Outreach Center is looking to hire a p/t or f/t female employee to do secretarial work. Graduates are welcome! Enjoyable environment and female co-workers. Email resume to hr@coconline.org. COORDINATOR JOB Seeking to hire a responsible worker for coordination position. Requires networking, communicating, and creativity skills. Flexible schedule. Great pay. Send resume to recruitmentdepartment845@ gmail.com. JOB OPPORTUNITY Busy management office looking to hire a full time /pt female secretary. afternoon hours a must. Must have great communication skills, and proficient in excel and general computer skills. monseyjobs114@gmail.com


www.OmediaDesign.com

329+

jobs placed. 250+ open positions. Swift Staang connects you with high-paying positions that suit your skills and experience. Reach out for the promotion you deserve and the job you always dreamed of.

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Meet our Monsey team: Mayer Schwartz

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CEO & Executive Recruiter

Operations Manager - Generalist Recruiter

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MS@SwiftStaangGroup.com

Estee@SwiftStaangGroup.com

Chanie@SwiftStaangGroup.com

Moshe Paneth

Sara Soifer

Faigy Falkowitz

E-commerce, Software & Sales Recruiter

Mortgage, Construction & Real Estate Recruiter

IT Specialist Recruiter

Moshe@SwiftStaangGroup.com

Sara@SwiftStaangGroup.com

FaigyF@SwiftStaangGroup.com

Esty Weber

Yisroel Greenfeld

Bruchy Lichtenstadter

Finance Specialist Recruiter

Medical/Healthcare Recruiter

Home Care Specialist Recruiter

EstyW@SwiftStaangGroup.com

Yisroel@SwiftStaangGroup.com

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Call, text or WhatsApp 732.800.7633

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Scan me to follow our weekly updates


Classifieds

help wanted N

Personal Training With Amanda

A Chesed 24/7 Division

JOIN OUR TEAM BY BECOMING STAFF AT AN EXCITING & STRUCTURED MEN’S DAY HAB PROGRAM RESPONSIBILITIES: RELIABLE • ENERGETIC • CREATIVE Strong communication and writing skills. MUST DRIVE. Yiddish speaking a plus 8AM-4PM, Receive sign-on bonus & benefits package For more information call: R. Aronowitz, 845-354-3233 ext. 1112 Or send resume to raronowitz@chesed247.org.

In Home Personal Training Customized Fitness Plan Ages 12+ Contact Amanda for more information

Certified by The American Academy of Personal Training

E: Aksfitness1@gmail.com

P: 845-641-1352

Dirty trash bin?

LET US CLEAN IT FOR YOU.

845.839.4024 info@mrcancleaning.com www.mrcancleaning.com

OFFICE POSITION Office in Monsey is looking for a secretary. Quickbooks experience is a plus. Great pay for the right individual. Email your resume to hiring@clovercanhelp.com or text 845-533-6700 OFFICE POSITION Frum real estate law firm seeks a dynamic detail oriented individual for a vibrant office position that requires problem solving skills. In-house training provided/competitive salary, Please send resumes to J.JoshuaHerbst@gmail.com. P/T POSITION Local monsey office is looking for a P/T experienced woman to be a secretary/ operations manager. Please email resume: yossip845@ gmail.com SALESHELP WANTED S&W Monsey is looking for a motivated woman/girl for saleshelp. Hours 2-7. Pls call 917-607-7220

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SECRETARY JOB Seeking Full Time secretary/ assistant for a Monsey based office. Must be organized detail oriented, good communications skills, no experience needed. Please email resume: opentraveljobs@gmail.com OFFICE ASSISTANT Lighting Company in Suffern NY is looking for an Office Assistant with good Computer and CSR skills. Email resume to sam@ dayoneled.com RE MANAGEMENT Property Management company Looking to hire full/part time secretary and Administrative assistance, some bookkeeping experience helpful. Email resume to Dov@tamrak.net HELP WANTED Looking for office female part time/full time with quickbooks experience email info to officeofficeny@gmail. com

October 20, 2021

www.themonseyview.com · 845.600.8484

SERVICE COORDINATOR Female office seeking a full time service coordinator. Please email resume to hr@ mbclba.com or call 845-3679222 ext 202. SECRETARY POSITION Full time office secretary position available in Spring Valley, Quickbooks, computer savvy, customer service and friendly personality, email resume to resumeinfo74@ gmail.com P/T SECRETARY Spring valley office seeking part time secretarial work, Quick books , excel , data entry. Send email to monseyoffice12@gmail.com or call 845.428.9773 and leave a message OFFICE POSITION Multiple part time office positions available in a growing company in the center of Monsey. All female office, will train. Email resume to ekmlpoffice@ gmail.com

OFFICE POSITION F/T secretarial position in Spring Valley. Must be detail oriented and good customer service skills. Great pay and potential. Email resume to OfficePosition90@gmail.com POSITIONS AVAILABLE Are you looking for a career in health care? Monsey Health Center is hiring for the following positions: F/T and P/T Medical Assistant, Dental Assistant, and Front Desk Receptionist positions available. No experience necessary; we provide training. Excellent salary, benefits package, paid vacation and holidays, and many opportunities for growth. Please send resume to hr@cmadc.com or call 845770-1950 OFFICE POSITIONS A few full time office positions open in girls office in center of Monsey, please email resume to highstylest@ gmail.com or call 917-5863520


Yeshiva Ohr V’Daas Is looking to hire devoted staff to join our amazing team. Female assistant and aides needed for special needs classroom. Full and Part time position available. Part time School Psychologist needed for Special Needs School. Individual and group counseling, testing, social skills groups. New York State Certification required. Special Education Teachers needed for the 2021-2022 school year. New York State Certification required. Experience with ABA preferred. Full Time position

Call: 845-352-1003 ext. 119 Fax: 845-352-3375 Email: jobresumes613@gmail.com October 20, 2021

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Rewarding Fulfilling Part-Time

JOB OPPORTUNITIES » Flexible Schedule

» Competitive Salary

Seeking English speaking companion morning and / or evening for 32-year-old female. Job includes light recreational activity such as window shopping; leisurely strolls etc. S-TH | Spring Valley Area

Seeking English speaking companion for 25-year-old female. Job includes playing board games singing songs outdoor walks etc. | Friday nights & Shabbos afternoon. Monsey Area

Seeking English or Yidish speaking woman to babysit baby girl every Wednesday from 9-6 [option to pick up baby at 1 from sitter and babysit from 1-6] Spring Valley Area | Diploma Required

Reference# 430753745

Reference# 434733606

Reference# 452787211

Seeking English speaking driver to transport 5 year old to and from school | Monday-Thursday Pomona Area Reference# 452794408

Seeking English speaking girl or woman to practice skills with active 3-year-old afternoons Sunday-Thursday | High-School Diploma Required Monsey Area

‫געזיכט א היימיש יונגערמאן צו פארברענגן‬ 12-2 ‫ יעריג יונגל פון‬7 ‫מיט א‬ ‫פרייטאג נאכמיטאג | מאנסי געגנט‬

‫געזיכט א היימיש יונגערמאן צו פארברענגן‬ 4-6 ‫ יעריג יונגל פון‬8 ‫און זיך אפגעבן מיט אן‬ ‫יעדן טאג | סקווירא‬

Reference# 434928125

Reference# 452929230

Reference# 443057216

#1 RTAOTPED

HUMA N EM SERVIC ROCKL PLOYER IN ES AND C OUNTY

» Paid Transportation

Seeking English or Yiddish speaking male to entertain wheelchair bound 4-year-old boy every afternoon | Sunday-Shabbos | High-School Diploma Required | Monsey Area

‫געזיכט היימיש יונגערמאן צו פארברענגן מיט‬ ‫ יעריג יונגל אין די נאכמיטאג שעות‬8 ‫אן‬ New Square | ‫דאנערשטאג‬-‫זונטאג‬

Seeking English or Yiddish speaking afternoon/ evening companion for 34-year-old female Job includes out of the home light recreational activities | Sunday-Thursday | Airmont area

Seeking English or Yiddish speaking shadow for 2-year-old boy in his home | Morning & Evening Sunday-Shabbos | Monsey Area | BA Diploma Required

Seeking Yiddish speaking babysitter evening hours for 4 year old boy Sunday-Thursday | High-school Diploma Required | Monsey Area

Seeking English speaking driver to transport 5-year-old to and from school Monday-Thursday | Pomona Area

Seeking a Yiddish speaking female to entertain 6-year-old girl | Friday and Sunday Morning to evening | New Square

Reference# 442232667

Reference# 430753745

Reference# 439086608

Reference# 452786049

Reference# 443042961

Reference# 452794408

Reference# 454325721

AUTUMN/ WINTER SPECIAL!

APPLY NOW

AND WIN A TICKET TO ERETZ YISROEL [OR CASH VALUE]

AND EARN

ANONEIY DOIP M

Apply Today! Reference# 454325721

T ACNG IT

MAKE

‫געזיכט א היימיש יונגערמאן צו פארברענגן‬ ‫ יעריג יונגל שפעט נאכמיטאג‬13 ‫מיט א‬ ‫צוויי מאל א וואך | סקווירא‬ M

To Apply Call: 845-503-0423 | Email: jobs@hamaspikrockland.org

RAFFLE TO BE HELD DECEMBER 31 FOR ALL NEW HCBS DSP HIRES


Classifieds

help wanted N

Exchanged Ladies

Coat

Someone took my coat home from a chasunah hall, and left me a very similar faux imitation. Mine is a very dark navy, straight fur coat, with a small standup mink collar.

Please call 845-425-1203

POSITIONS AVAILABLE Growing company in the healthcare industry, looking to hire full-time candidates for multiple positions. HS graduates welcome, full training provided. Great pay with benefits, amazing work environment and potential for growth. Located in Suffern, NY. Please send resume to jobs@ carecorehealth.com PHYSICIANS/NP/ PHYSICIAN ASSTNT A busy medical practice is seeking F/T or P/T: Pediatrician, Dermatologist, Endocrinologist, Ophthalmologist, OB/GYN Physician, Nurse Practitioner, and Physician Assistant. Excellent salary, benefits package, paid vacation/ holidays, paid CME and Loan Forgiveness Program. Send your resume to hr@cmadc. com SPECIAL ED TEACHERS New York State certified Special Education teachers needed. Call: 845-352-5932 ext:0 Fax: 3523375 Email: jobresumes61@gmail.com

GRAPHIC DESIGNER Local marketing firm seeking female graphic designer to join our team. Writing and phone skills necessary. Email resume and samples to icandesign80@gmail.com MEDICAL ASSISTANT Seeking motivated individuals interested in the medical field. Excellent salary, on the job training, benefits, paid vacation/holidays, growth opportunities. Send your resume to hr@cmadc.com WE’RE HIRING!

Upscale jewelry store in monsey is looking to hire a part time energetic sales lady. Sunday’s included. Please email resume: jewelrypersonal@gmail. com SALES HELP Girls gown boutique looking for energetic sales girl. must have good organizational skills. Sales and fitting experience preferred. 347733-2458

SALESPERSON WANTED Looking for an experienced salesperson for our Monsey showroom. Please email Monsey@sleeptightbedding. com SALESPERSON WANTED High-end retail store is looking for a highly motivated salesperson with experience in sales and with interior design skills, Sundays required, please email resume to highstylest@ gmail.com or call 917-5863520 HOME DESIGN Have a passion for home design? Your dream job is available. We are looking for a salesperson with home design expertise. p/t f/t positions available Inquire hd3542020@gmail.com SALON HIRING Busy wig salon looking for talented girl/ woman to blow and style wigs. Some experience preferred. Pls leave a message 845-4183334 Email: jobs@tranees. com

HELP WANTED Seeking a female ABA Therapist/Shadow for an elementary school aged client in Passaic, NJ. Approximate hours 12:00 pm - 4:00 pm. Great training, collaboration, and competitive rates! Please email resume to akranz@ brainbuildersnj.org. SWIFT STAFFING is seeking to hire additional recruiters. Part-time & Flexible hours. Email your resume to Info@ SwiftStaffingGroup.com SUNDAY JOB Looking for someone to work with an adorable young boy on Sundays. For more information please contact: Yitty @ 844-504-8400 (ext. 9491) EMPLOYEES WANTED

Homecare company looking for employees for administrative office. Must have good computer and phone skills. send resume to resumes@ homesiderehab.com


@TsdMedia

We’re looking for motivated and passionate individuals to fill a variety of positions. If you want to make a difference in a professional environment with lots of opportunity for

B

ONSE

Y

M

growth - this is the place for you!

ASED

Email your resume to HR@culinarydepot.com or call 845.414.2222


347-675-7251

Classifieds

help wanted N babysitting N

Is

We’ve got the solution!!

A Chesed 24/7 Division

Monroe: All Local Stores

Life Skills Coordinator

Advanced Model

Monsey: Auction Mart- Rockland Kosher-Monsey Housewares New Square: Sparks MALE FRIEND Seeking Yiddish speaking individual to entertain a charming special needs man Mondays/Wednesdays 3:30-5:00 music, driving, or anything else. Call 845.709.9716 HIRING Seeking talented and capable woman with prior experience to assist the coordination of the General Studies Department. Must have computer knowledge and curriculum understanding with a drive to take on responsibility and grow in this field. Graphics experience a plus. Email resume to chederbeeryeshaya@gmail. com, ATTN: educational assistant OFFICE POSITION Large, multi-girl office is looking to hire girl/ women for secretarial positions. Flexible schedule. Competitive pay. Send resume to apply1554jobs@ gmail.com

MALE ASSISTANTS Male assistants and aides needed for special needs classrooms. Call: 845-3525932 ext:0 Fax: 3523375 Email: jobresumes61@gmail. com YESHIVA MANAGER/ HANDYMAN

Yeshiva Near Monsey/ Monroe Seeks Manager to take full responsibility Of the Yeshiva Campus, should have basic Knowledge of plumbing, electric, and carpentry. Email Resume: positionyeshiva@gmail. com GREAT OPPORTUNITY Looking for a caregiver support worker to help a family on Fridays. Please call: 845.426.2199 ext 1628 REBBI WANTED Looking for a Rebbi to work with special needs students. Call: 845-352-5932 ext:0 Fax: 3523375 Email: jobresumes61@gmail.com

Seeking coordinator to supervise 4 staff, create and carry out a curriculum and program to help a small group of special needs young women develop valuable life skills, achieve independence. Knowledge of Microsoft Word and Excel important. Must have experience working with special needs individuals. Driving a Plus. Competitive Salary

Wilhelm's Lee ave photo Mon – Thurs: 9am-3pm & Fri: 9 a.m. - 1p.m Osso Hardware

EMAIL: PSTEEN@CHESED247.ORG OR CALL: 845-354-3233 EXT. 1112

GRAPHIC DESIGN

Cheder seeking experienced graphic designer to work in house. 10-15 hours a week. Positive working environment. Send resume and design profile to chederbeeryeshaya@ gmail.com SCHOOL PSYCHOLOGIST Part time School Psychologist needed for Special NeedsSchool. Individual and group counseling, testing, social skills groups. New York State Certification required. Call: 845-352-5932 ext:0 Fax: 3523375 Email: jobresumes61@gmail.com SALES HELP! Are you responsible, organized and have a flair for fashion? We are looking for pt (afternoon hours) & full time sales women to join our amazing team please email resume to saleshelpny@ gmail.com or whats app/msg 845-216-8798

JOB OPPORTUNITY Local spring valley office seeking professional, motivated and detail oriented full time secretary. Must have familiarity in quickbooks & excel. Very pleasant & heimishe atmosphere. Please email resume to hiringnow259@gmail.com HELP WANTED PCS/Agudath Israel is Seeking Programing tutor/ mentor to work with student in Monsey two evenings a week. Programing experience necessary. Flexible hours. Contact: smassry@nj.pcsjobs.org F/T SECRETARIAL POSITION Well-established office in Monsey is looking to hire a secretary (Yiddish-speaking) for a full-time position. Enjoyable environment, great benefits, and lots of opportunity for growth. Candidate should be detail oriented, organized, and quick to learn. Send resume to joboffersmonsey58@ gmail.com

FULLY INSURED

FINAL CLEANING WEEKLY CLEANING DEMOLITION RUBBISH REMOVAL

845.327.6997 232

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www.themonseyview.com · 845.600.8484


HELPDESK TECH IT & Cybersecurity company is hiring Level 1 Helpdesk Technician. Team environment, competitive pay, and room for growth. Email coach@itconinc.com to apply.

GIRLS DAYCAMP DIRECTOR Monsey girls school is looking for a day camp director for the summer. Please email resume to: monseyschool21@gmail. com

SECRETARY Monsey real estate company looking for full time secretary. Must have customer service skills, basic familiarity with computers, Word, and email usage. Please email Rehighviewoffice@gmail.com

WAREHOUSE ASSOCIATE Frum wholesale and e-commerce company in Secaucus, NJ looking for warehouse associate to join busy and growing warehouse operation. Valid driver’s license and experience with forklift a plus. Please send resume and references to Jobs@designstyleshome.com BILLING SUP Property management company looking to hire a full time Supervisor for our growing Billing Dept. This is an in-office position, located in Chestnut Ridge. Computer knowledge a must. Will train. Please send resumes with salary requests to HR@elonmgmt.com SALESMAN NEEDED Experienced millwork shop looking for a semi partnership with a well connected salesman type of person that understands custom millwork to expand the business. Not looking for money. Connections, speaking to designers etc. Negotiating skills. Compensation will be a percentage of sale. We have a vast experience in this field. Please text 8452002381 or email sholomklaus@gmail.com. FRONT DESK Busy Monsey dental practice is looking to hire a full time Front Desk Associate. Must be computer savvy, be a tram player and follow instructions. Responsibilities include answering phones & scheduling appointments. Previous experience in scheduling medical or dental appointments is a plus. Experience with dental software is a plus. send resume to judy@rocklandsmilebuilders.com. GREAT SALES POSITION Seeking growth-minded sales people. Must have a desire to build a career/ business, full training and support provided, + great benefits and retirement package. Call 845-639-5216 or email dglick@newyorklife.com

LOOKING TO HIRE *A Girl for full time receptionist/secretary. *A mature woman for f/t customer service. All female store. Computer skills necessary. Email your resume to jobopportunities120@gmail.com SUPERVISOR Growing property management company looking to hire a full time Utility Dept Supervisor. This is an in-office position, located in Chestnut Ridge. Computer knowledge a must. Will train. Please send resumes with salary requests to HR@ elonmgmt.com

PARNASAH

JOB + TRAINING E-commerce Inventory Management and FBA report manager, full-time positions available in a girls only office. Please email your resume to JobsMonseyArea@ gmail.com

JOIN OUR TEAM! Master Faster has Full time and Part time ABA Positions open! At home and Center Base. Great pay with some amazing benefits! For more information please reach out to 845-477-5000 #110 or send your resume to b.landau@masterfaster. org DENTAL ASSISTANT Seeking motivated individuals interested in the dental field. Excellent salary, on the job training, benefits, paid vacation/ holidays and growth opportunities. Send your resume to hr@cmadc.com

BABYSITTING BABYSITTER AVAILABLE Warm & Loving babysitter in the Bates area. 10:00-2:30. 6months+. Please call 845-826-2185 BABYSITTER Warm babysitter in the Bates area. Hours from 10-3. Drop ins welcome 6463346582

100% FREE JOB PLACEMENT Send your resume to:

Jobs@parnasah.org

PLAYGROUP playgroup on union has one slot available for November 1845 428 9438

October 20, 2021

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233


GEMACHIM Baby

845-426-2339/ 347-436-6314

Hairstyling 845-540-3731

Layettes (845) 213-3646

Simcha

Hair styling 845-502-6558

Layettes Text 718-551-1732

Mother & Sister Gowns 845-4267496 Or 845-352-3031.

Haircuts & Styling 845-352-8101/ 845-499-3218

Gown And Petticoats 347-2781278

Haircutting/Styling 845-263-7057

Gowns 845-517- 8808

Hospital Gown 845-425-8687

Pidyon Haben 845-659-6704

White Dresses 845-371-1765

Hospital Gown 845-426-4695

Pidyon Haben Gemach 845-3563568

Floral Bisomim 845-629-2785.

Medical Equipment Email Slmw50@Gmail.com

Formula 347-267-3640 Or 216889-3643

Elegant Hats 845-517-0838.

Neocate Formula 718-853-4090

Tichel 845-548-0014

Carseats, Bassinet & Pack N Plays. 425-1202

Mechitza’s, Tables, Chairs Etc. Call 845-445-8015

Carseats, Pack N Plays, Strollers, Pumps 845.397.7724

‎Hot Water Urns 845-425-9211

Doula 845-587-1649 Labor Bag 347-604-3274 Pidyon Haben Accessories 845642-7256

Doona Car Seat 845-445-7474 Brass Iron Bassinet 917-280-4559 Preemie Clothing 845-520-0475 The Preemie Box 845.664.5768 Or 718.688.5814 Baby Scale 845-578-5639 Baby Headphone 845 356 6797 Or 845 558 8370 Brissim Bris Accessories 617-955-3630

Bands & Berets 845-371-3556

Ear-Plugs 845-202-0105. Toys 845-578-6513 Toys 917-538-3453. Clics 845-352-5820 Tablecloths (845) 371 2105 Tablecloth 352-8292 Tablecloths 352-8292 Gold Chargers 845-573-9772 Decorative Dishes, Shelves, Stands & Trays 845-425-1721

Bris Accessories 425 3873

Siddurs. Sfard: 845-608-7830 Ashkenaz: 845 352 1756 Or 845826-6718

Bris Accessories 425-6574

Siddur/Chumash 558.4774

Bris Accessories 356-6215

Benchers 845-642-0910

Blue Light 845.425.1919

Bentchers 347-404-2204

Pillow/Benchers 845-213-0602

Bechers 845-377-5671

Knife Sharpening For Mohalim 718-384-6214

Becher, Challah Deklich, Zemiros 845-425-0498

Segula Stone 347-699-6418

Coat Rack And Hangers 845356-9841

Bris Accessories 845 425 8359

Preemie Outfit 845.558.7065 Krias Shema Board With Stand 425-4540

Chuppa Cards 347-278-1278

Free Mohel 347-383-5696

Chuppah Tefillos Booklets. 845213-0602.

Kallah

Chupah Cards 845.222.0456

Yom Hachuppah Cd 845-3522560

Wedding Kit 845-425-2036

Crowns, veils, shoes, capes 426-0767

Accessories Basket 845-371-6857

Headpieces, Tiaras, Veils 845425-4221

Portable Chuppah 845-425-4790

White Sneakers 917-613-6579 White Shoes 845-200-0211 Kallah Hand Bouquet 845-4593567 Bridal Shower (845) 248-4218

234

Hats $25. 347-351-1604

Wedding Kit 845-371-2947 Children Hair Pieces 3473001679 Umbrellas 216-470-9841 Sound System 917-382-8809

Hospital Supplies 746-8293

DVDS & players for Cholim/ Homebound 425-2660 Bed Rest? Laundry Help. 2137437 Maternity Clothing 845-445-9687 Maternity Coat Text Only 8455212912 Simcha Maternity 845-425-1725 Gps & Waze 845-352-2588 (Minimal Fee) Kosher Waze 845.587.1708 Roof Carriers 845-659-1863. Pack N Play Sheets Included. Text: 845-216-4885 Phones For Emergencies. 845263-6027 Reflectors 845-356-0815 Reflectors 347-977-6816 Mezuzos 587-4533 Boxes (845) 641-5536 Boxes 845-425-6826 Or 845608-7830 Boxes 845-642-5286 Boxes Text (845) 641-5536 Heaters 845 362 8666 Air Mattresses 9176537170 Air mattress gemach Text/WhatsApp 9087831676 Suitcases 845-371-9121 Bike Racks 845-659-1863. Opwdd Sd Advice Email Slfydhm@Gmail.com Computer Advice ‪(862) 248-1931‬ Loans 347-385-1408 Digital Cameras 8264062 Phone With Service 845-4457422 Eczema Cream 845-274-7858

Evening Bags 845-549-2929

Single parent? Help with shopping etc. 516-203-2616

Shmiras Halashon Cards 5370069

Yiddish & English Poems 845587-3018

Misc

WEDDING GOWNS

Shabbos lamps (914) 391-3787

Ribbis Question? 347-977-0628

For Sale. Kids $25-$50. Teens $50-$75. Mechteniste up to $199. Originally priced over $2,000. Call

Notary Public 347-228-8825

Lev Simcha music groups/visits 8456082676

The Monsey View

Fix necklines 845-238-6691

October 20, 2021

www.themonseyview.com · 845.600.8484

Drop in babysitter - (845) 4459391

SERVICES DOULA Have a dream Birth experience. Malky Breuer Certified Dona & Hypno baby Doula 845 270 4330 Malkybreuer@gmail.com

MASSAGE

MASSAGE Relieve Tension in the Comfort of Home Call or Text Sarah: 845-596-1373 TORAHANYTIME.COM On demand Torah lectures Video-Audio-download All for free Computer or App for iPhone/Android Or Hotline 718-298-2077. Yiddish Hebrew - English MAKEUP BY RIFKEE Makeup for any occasion. Free gift with every apt booked before December. Call/text 845-499-9923 KANGEN WATER “Change your Water.. Change your life” Alkaline - AntiOxidant - Super Hydrating Call for FREE supply and feel AMAZING! 917-681-0003 PROFESSIONAL HAIRCUTS & STYLING Great prices. Call Miri 845426-7561 FLY HIGH BALLOONS Biggest selection of balloons for all occasions in the Weiner drive area call 8454223988/ Flyhighbal@ gmail.com POEMS Professional poems & songs for all occasions! Yiddish or English. Reasonably priced! Please call 845 587 0293

SHAIMOS

PICK UPS 845-461-3084


Looking to HIRE?

Yeshiva Ohr V’Daas

100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE

Looking for a JOB?

paRtnERs In paRnOsOH p R

Is looking to hire devoted staff to join our amazing team.

a Division of tomche shabbos of rockland county 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-placement

155 JOBS PLACED

THE PAST 12to: MONTHS submit your resume/jobINopenings

Male assistants and aides needed for special needs classroom.

jobs@pipstaffing.org $9 MILLION

IN SALARIES FOR THE GREATER MONSEY COMMUNITY

JOBS IN MONSEY AND SURROUNDING AREAS

Looking for a Rebbi to work with special needs students.

• Finance-Bookkeeper-Accountant-Controller positions, 50k - 175k, Monsey and NJ

Male workers needed to work with an 18 year old challenged male students in special needs school. Must be able to assist with physical behavioral intervention plans.

Call: 845-352-1003 ext. 119 Fax: 845-352-3375 Email: jobresumes613@gmail.com

• Office administration/Executive positions, 45k-120k, Monsey and NJ • Retail Store Operations Manager,, HR, C/S, Finance, Marketing knowledge required, 110k, Monsey

• Community Enrollment liaison, Yiddish speaking, great

communication skills required. FT position, 75k+, Monsey

• Experienced Production Sourcing Manager,, 200k, Newark, NJ • Experienced Purchasing Manager, 75k+, Linden, NJ • Experienced VP of Operations, E-commerce experience required, 150k+, 40 minutes from Monsey

• Experienced Software Developer Manager, Fast paced, agile, continuous integration environment, 200k+, Jersey City

• Director Data & Analytics, Nursing home industry, Monsey • IT Director, e-commerce, 200k+, Midtown Manhattan • Experienced Director of Purchasing in Healthcare, 120k+, Monsey • Experienced HR Director, $140k+, Monsey/Monroe • Beginner In-house developer, NetSuite/JavaScript/SQL, Monsey • Data/DevOps Engineer, Monsey • IT Level 1 Support, [Male and Female positions], 50k-70k, Monsey • Experienced Property/Construction Manager positions, 85k - 120k, Monsey and NJ

• Entry level construction site supervisor, 50k, Monsey • Beginner AutoCAD/ managing landscaping job sites, Company will

A Chesed 24/7 Division

train and pay for the course, No experience necessary, 52k+, Monsey

• Beginner/Experienced Nursing Home Biller, Female-only office, Monsey,

THE TIME IS NOW Working with a partner, be part of a dedicated group of Direct Care Providers to teach and influence a small group of higher functioning special needs young women. Help them develop valuable life skills, achieve independence and reach their personal goals. Driving a Plus. Competitive Salary.

• AP/Cash Management/Payroll Rep, Female-only office, Monsey • LPN/Medical/Dental assistant, Monsey • Licensed Social Worker, $35-65/hr, Monsey and Monroe • Direct Support Professional for developmentally

Looking to HIRE? disabled peoples, $18-$25/hr. – PT or FT, Monsey

100% JOB placEmEnt TalmudicalfREE degree required], $35/hr, Monsey and Monroe • Female clerical position for a Real Estate and law office, Detail&oriented, REcRuItmEnt customer service skills required, 55k+,sERvIcE Monsey • Male and Female Care Manager for special needs, [BA or First

Looking for a JOB? Looking to HIRE? • Paralegal, 80k, near Monsey, In-house Product photographer, Full-time position, Monsey

Two positions available POSITION A:

paRtnERs In paRtnERs In paRnOsOH ppaRnOsOH R p R

Monday–Thursday: 9am (possibly 10:15) –3pm & Friday 9am-1pm POSITION B:

3:00 p.m. to 5:00 p.m. Monday–Thursday A Chesed 24/7 Division

Great working environment.

• In-house content writer, Full-time position, Monsey • PART-TIME Male Yiddish speaking 1:1 child therapist, No prior

100% fREE JOB placEmEnt experience or license required, company will train!, $30/hr, Monsey

& REcRuItmEnt • Yeshiva Administrator, multi-tasking w/ sERvIcE management skills, 70k+, Monsey

Looking for a JOB?

• Mashgiach positions, Teaneck, NY, $28/hr • PART-TIME/FULL TIME secretary, 4-hours daily, prior office experienced/CS skills, car required, $25-$30/hr, Monsey

• Inventory Control Manager, 80k, Newark NJ • Mechanist, 90k, Newark NJ • Electronic/Appliance store salesman, 52k Monsey a Division of tomche shabbos of rockland c • Grocery Store Manager, full-time, 65k, Monsey of tomche shabbos of rockland county 845-356-0202 ext. 303 | a Division www.tomcheshabbos.org/job-placeme 845-356-0202 ext. 303

EMAIL: PSTEEN@CHESED247.ORG OR CALL: 845-354-3233 EXT. 1112

| www.tomcheshabbos.org/job-placement

submitsubmit your resume/job openings to: your resume/job openings to: jobs@pipstaffing.org jobs@pipstaffing.org October 20, 2021

The Monsey View

www.themonseyview.com · 845.600.8484

235


Classifieds

services N

MASTER KRIAH SPECIALIST COURSE

KRIAH can be so much more than teaching to read. With Syadta Dishmaya come and learn the secrets behind the only Kriah system that addresses auditory processing, vision, and ADD, as well as behavioral & emotional issues. Fluent Kriah's comprehensive interdisciplinary approach, developed over decades, is proven to handle even the most difficult learning challenges.

Classes forming now!

Level 1: November 7,14 Level 2: November 21,28 Level 3: December 12, 19 Limited Seating Available

845-499-9971 FluentKriah@gmail.com

Our Shidduch office is open, If you would like to join as a Shadchan please call into the office for details. — LUSHEVES SHIDDUCH OFFICE — email: 1845-205-3544

| email: lusheves@gmail.com | website: lusheves.org

PARNASAH 100% FREE JOB PLACEMENT Send your resume to:

Jobs@parnasah.org

PLUMB

IT

FOR ALL YOUR PLUMBING NEEDS

REACHUSAT

ee‫ם‬

845-379-4292 PETTICOATS FOR RENT!

Enhance your gown with just the right petticoat! Kids and adults petticoats for rent! In the Bates area. Please Call or text between 8:30-10pm 845-746-7248

PEARLS BY CHUMI SILBER Genuine freshwater pearl necklaces and earrings priced to suit your budget .We come down to the comfort of your house. We also offer free pickup and delivery for your pearl restringing. Call 845-352-5013.

MASSAGES To relieve pain & tension, increase energy, in the comfort of your home or at our place, Please call/text 845-320-5916.

CUSTOM CLOSETS For all your custom closets, doors or mouldings call or text 1347.522.4872

ELECTRICIAN Experienced electrician for all your electrical work, reasonable prices, prompt and honest service. call 347345-5636.

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The Monsey View

PERSONAL ORGANIZER Need to destress? Get rid of the mess! Decluttering. Home organizing. New/Kallah apartment setups. Call/ text Rifkee to schedule your consultation 845-499-9923

October 20, 2021

www.themonseyview.com · 845.600.8484

LITTLE BEE

Great priced stretchies! In the Bates area. 845826-2185 SPEECH THERAPY ‫פאררעכטן קלארקייט פון אותיות‬ ‫און רעדן‬.Fidelis Accepted Home visits available Yechiel Erps, M.S., CCC-SLP 845521-6782 NEWBORN PHOTOS Book your newborn photoshoot today for limited time special of $99. Esti (845)425-7528 ALL LONG DISTANCE CAR SERVICE ‫פארט מיט א היימישע יונגערמאן‬ Please call 845-521-9686

FALL PHOTOGRAPHY Pick any local area park - $90 full session incl. all your photos on CD. F. Shwartz 347.585.7357 *Sample pics avail upon request CUSTOM ALBUMS Your memories, a piece of art. To get your custom album masterpiece. call/text 718757-2525 Whimsiesalbums@ gmail.com (Chanukah special till Oct 18) DEBT RELIEF having trubble with finances? join Debtors Anonymous Tuesday night @ 19 Robert Pitt # 113 , 7:30-8:30pm. visit www. debtorsanonymous.org


We’re hiring! Centers Business Office in the heart of New Square! • Receive great pay

• Centrally located

• Join an atmosphere that adheres to

• Training provided

the highest standards of safe and filtered technology

• Potential for long term growth and many more benefits

Billing Representative:

Candidate with a minimum of one year of billing experience in

a Skilled Nursing Facility. Managerial skills and ability to provide training to a new team of billers required.

Will consider full and part-time candidates. Join our enjoyable working environment reflecting the Yiddishe standards of our women and girls.

Please call 845-670-0402 or email SWeisberger@centersbusiness.org


Classifieds Remove an Ayin Hara R’ Avraham Lebel 718.977.5459 Price: $50 per name - credit cards accepted - Pls leave a message With the endorsement of Rabbanim of ‫בד”ץ העדה החרדית ירושלים‬

A Chesed 24/7 Division

SECRETARY Looking for a full time secretary and receptionist for our corporate office. Good computer skills as well as basic graphics required. Fluent in both English and Yiddish. Nice compensation & benefits.

services N odds & ends N gowns N lost & found N

GOWNS MAGNIFICENT GOWN Exquisite gown for rent size 2-4. White base with mauve & blue embroidered flowers. pls call 845-596-9933

PINK GOWN Adorable pink childrens gown size 3-4 for sale. Please call 845-608-9646

STUNNING BLACK GOWN Very elegant black maternity gown size XL Woman to rent. Pls call 323-7981

GIRLS CHASUNAH GOWN Very Elegant, Winter White trimmed with Black Velvet, girls size 14/16 for sale. Please Call 845-709-7161.

MAUVE/BLACK DRESSES 2 Mauve & Black sister of bride dresses for sale. Size 0-2 & 2-4. (2 different styles). Please call 845-425-1851 CHILDREN GOWNS 3 custom light blue gowns to sell. Sizes are 3-4, 5-6, and 8-9. Please contact 845-3623560

CONTACT: KFIREMAN@CHESED247.ORG 845-354-3233 EXT.1120

WOODBURY COMMON Daily ride to Woodbury Commons. You can schedule a pick up on one of our routes 11:30 2:30 5:30. We take u DOOR TO DOOR, for reservation call/text 8453958936

HAIRCUTS & STYLES Haircutting & Styling for all occasions. Located in the Calvert area. Call 845-3764595

ODDS & ENDS

Worn Once. Size 4/6. Call/ Text 845-659-7989

STUNNING DRESS Elegant Black with gold dress for sale. Midi length, size 2-4. Please call/text 845-659-7989 BLUSH GOWN Exquisite blush gown for sale. Womens size 4. Text 8455875091.

DRESS FOR SALE Stunning black chiffon sisterof-the-bride dress. Great condition. Slenderizing size 4-6, medium length. Best offer. Call 845-587-5848.

LOST Lost something? Found something? The Daily Return: Call/text: 845-538-0193, Email: monseydailyreturn@gmail. com Mens Longines watch, rectangular face. 845-3568935 Light blue kids jacket 5969867 Gold bangle 718-607-9574

HAIRCUTS & STYLES

$10 haircuts $20 styling. Call Rivky at 845-4227833 to schedule your appts. GARTLECH we fix knitted & crochet Gartlech & make beautiful professional fringes. We also teach how to knit & crochet. call: 917-414-3281

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The Monsey View

SEEKING DONATIONS Of toys, arts & crafts, or supplies, in good condition, for a Heimishe Moised. Call 845.500.3100

GOLD GOWN Adorable gold gown by Dassy available to buy or rent. Toddler size 4. Call 422-5596 for more info

Diamond crystal duck shape pin South Post area on Simchas Torah 3545610

ATTENTION LADIES Are you between the age of 35-50 and have recently ( or not so recently) lost a parent and interested in joining a support group please email to grievingafterparent@gmail. com

GOWN FOR RENT

diamond and gold link bracelet 08/2021. 718-7813890

October 20, 2021

www.themonseyview.com · 845.600.8484

Silver/Grey colored gown size 2-4 8455380391 DESIGNER GOWN Magnificent white/off white gown for sister of the Kallah.

Black shopping bag in Lafamila 587-6930

tefillin several weeks ago.Has only name ‫משה‬. Call 845263-4849


paRtnERs In paRnOsOH p R

Be a part of the MY ZONE TEAM

a Division of tomche shabbos of rockland county

IT’S A WIN WIN SITUATION Make a difference in someone’s life, feel fulfilled and get paid for it! MyZone is looking to hire talented and devoted girls/women as staff for our amazing respite program. Heimishe environment, great pay, transportation provided. Exciting events exclusively for staff. Gain experience! Hours: Sunday 10-3 and/or Mon.-Thu 5:00-7:00. PLEASE SEND YOUR RESUME TO: MSEKULA@CHESED247.ORG OR CALL: 845-354-3233 EXT. 1259 AND LEAVE A MESSAGE.

RAYIM IS LOOKING FOR A MALE, ENGLISH TEACHER TO TEACH MATH, READING AND WRITING TO WORK ONE ON ONE WITH THE BOYS AND AS A GROUP, WITH POSSIBILITY OF ALSO DOING EXTRA-CURRICULAR. COMPUTER KNOWLEDGE A PLUS, YIDDISH-SPEAKING A MUST. PLEASE CALL MALKY WEISS:

782-7700 EXT 230

BUSINESS OWNERS! Why pay recruitment fees when PiP STAFFING will advertise and help fill your positions FOR FREE!

CANDIDATES! Email your resume in confidence and PiP STAFFING will help find your dream job!

155 JOBS PLACED $9 MILLION IN SALARIES

In the past 12 months as a FREE SERVICE for the Monsey community.

845-356-0202845-356-0202 ext. 303ext. 303 | www.tomcheshabbos.org/job-placem | www.tomcheshabbos.org/job-placement submit your resume/job openings to:

submit yourjobs@pipstaffing.org resume/job openings to:

jobs@pipstaffing.org October 20, 2021

The Monsey View

www.themonseyview.com · 845.600.8484

239


Classifieds TZVI’S ROOFING We Specialize In Roof Repairs! Call/WhatsApp

845-538-3952 FOUND bekishe gartel in taxi trunk in August. 8455389446 Samvix “DJ Man Plus” was found on a UTA Transportation bus in the summer Please call 8452191652 Black velvet headband with hanging strings for bow, simchas Torah at Rivnitzshtiener shul on old Nyack tpke. text (347)504-4033. Earring Maple Ave near Kingspoint on Rosh Hashanah 845-425-1445 Mistakenly took bag at Weberman’s pool end of summer. Men’s bathing suit and t-shirt. (845)694-8203 Gift card 845-425-3672

14 oz closed can Elecare Junior chocolate powder. 845-357-4580 Rocking chair with Ottoman, Graco Carseat, Cosco booster seat, compact stereo system, and fleishig toaster oven. Phil 845-548-1599

A few cases of zetov snacks on main street 425-1937

FREE GIVEAWAYS Adult diapers 845-422-3257 30” gas range good condition. Missing front glass window and handle. 426-3204 wooden frame fabric couch 845-422-0277 Hiriser, can be picked up at 4 Sunrise Dr. Right side. 352-7022 Heimishe magazines 845422-3257 Size 12 G&G tish bekesha great condition 347-243-1143

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The Monsey View

MOTIVATED ORIENTED FEMALE SECRETARY WITH GOOD COMMUNICATION SKILLS, WELL PAID FOR THE RIGHT INDIVIDUAL. BASIC OFFICE WORK EXPERIENCE IN EXCEL AND QUICKBOOKS IS A PLUS SUBMIT YOUR RESUME TO: INFO@RAVLEHOSHIA.ORG OR CALL: 718 682 5056 #5

Free fiberglass sukkah (3 panels by 2.5 panels) with schach. Located in New Milford, NJ. Text 203-4004701. babygrand piano text 845 262 8520 white/cream flower shaped mirror. Call or text 659-1265 30 inch white GE gas oven. 3477921585

LATE ADS DINING ROOM TABLE FOR SALE

Beautiful 9’ dining room table in great condition for sale. Price reduced - asking: $1,000. Pictures available. Call/text 917.776.3422 HIRING Cheder Chabad of Monsey Preschool is looking to fill a few more positions: * Assistants * Full or Part time Morahs *Full time Secretary. If you have previous experience working with young children and are looking to join a great team of Morahs, please contact

October 20, 2021

www.themonseyview.com · 845.600.8484

A Heimishe organization in Monsey is looking to hire a

5month old bunny call/text 502-2181

Top size xs on my carriage 352-3573 Case clear plastic plates dropped off at my house on Phyllis 352-3573

lost & found N free giveaways N late ads

EASYBROWSE Browse Easy. Browse Kosher.

We have many programs, including adobe, photoshop and otzer hachochma

342 Blauvelt Rd unit 1 in the back • hours: 7AM till 1AM

845-203-1188

easybrowsemonsey@gmail.com Yehudice Bialestock at ybialestock@chedermonsey. org or 718-207-9589 GRAPHIC DESIGNER

Local marketing firm seeking female graphic

designer to join our team. Writing and phone skills necessary. Email resume and samples to icandesign80@gmail. com


‫א אפענע בריוו‬ ‫פון די מנהלי המוסדות‬

‫מיט דעם טוען מיר אפעלירן און אויפפאדערן אלע תושבי ספרינג וואלי וועלכע זענען‬ ‫רעגיסטרירט‪ ,‬ארויסצוקומען שטימען דינסטאג פרשת תולדות ולמספרם ‪ NOV. 2‬פאר די‬ ‫קאנדידאטן וועלכע האבן דעם פולסטן שטיצע פון די וועד הישיבות‪ .‬מיר מוזן ערוועלן‬ ‫פארטרעטער וועלכע האבן א קלארן רעקארד פון שטיצן די געברויכן פון די מוסדות התורה‬ ‫בכלליות און פון יעדן יחיד בפרטיות‪.‬‬

‫תושבי ספרינג וואלי ווערן געבעטן צו שטימען פאר‪:‬‬ ‫‪Vote For:‬‬

‫‪ASHER GROSSMAN‬‬ ‫‪AND‬‬

‫‪JOSEPH GROSS‬‬ ‫‪TRUSTEE‬‬

‫‪ALAN‬‬ ‫‪SIMON‬‬ ‫‪MAYOR‬‬

‫‪EXIAS AND MELLION‬‬ ‫‪JUDGE‬‬

‫החותמים בברכה‪,‬‬ ‫אליעזר אביש‬ ‫חיים איצקאוויטש‬

‫אהרן וואלדמאן‬ ‫משה שמעון זילבערמאן‬

‫דוד פילטשיק‬ ‫אהרן פינק‬

‫גרשון בארנפריינד‬ ‫אהרן בייער‬ ‫אלעזר בלום‬ ‫שרגא בלום‬ ‫דוד יוסף בערמאן‬ ‫אלעזר ברילל‬ ‫דוב גאלדמאן‬ ‫אהרן גראסמאן‬ ‫משה האפשטיין‬ ‫יעקב מאיר הורוויץ‬

‫יוחנן כ"ץ‬ ‫נתנאל לינק‬ ‫נתן לעווי‬ ‫אשר לעזער‬ ‫שמעון מאזעס‬ ‫יהושע מאנדל‬ ‫דוד מאשינסקי‬ ‫אהרן מעלבער‬ ‫פייוול מענדלאוויטש‬ ‫בנציון סאמפאלינסקי‬ ‫ניסן פארטנוי‬

‫יואל פרייליך‬ ‫פנחס דוד קאליש‬ ‫גבריאל יוסף ראזנבערג‬ ‫שאול יוסף ראזנגארטן‬ ‫צבי ראזנטאהל‬ ‫משה יצחק ראטה‬ ‫משה שמואל ראטטענבערג‬ ‫משה שוואב‬ ‫יחזקאל שימאן‬ ‫יודא שפיטצער‬

‫‪for information and free transportation - call 845-678-9833‬‬ ‫‪241‬‬

‫‪The Monsey View‬‬

‫‪October 20, 2021‬‬

‫‪www.themonseyview.com · 845.600.8484‬‬


‫‪PHOTO CREDIT: JDN‬‬

‫מהנעשה והנשמע אין ישיבה קטנה אור ראובן‬

‫דרשת פתיחת הזמן בישיבה קטנה קנין תורה ‪ -‬ובישיבה דרכי תורה סאטמאר מאנסי ע"י הגה"צ אב"ד סאטמאר מאנסי‬

‫הילולת הרה"ק המאור עינים זי"ע אצל האדמו"ר מסקווירא סיום והתחלת ספר מאור עינים והתחלת ספר קדושת לוי‬

‫‪The Monsey View‬‬

‫‪242‬‬


‫הנני פונים בזה אל כל תושבי עיר ספרינג וואלי היקרים‪.‬‬

‫ראות בהרחבת גבולי הקדושה בעירנו‪ .‬חובה גדולה מוטל עלינו‬ ‫ברוך השם שזכינו ל‬ ‫שמר לטובת העיר‪ .‬חובתנו מדין השתדלות ללכת לבחור נציגים‬ ‫להמשיך לעמוד על המ‬ ‫במשרדי הווילעדזש אף ספרינג וואלי לעסוק לטובת העיר‬ ‫ראויים שיעמדו לימיננו‬ ‫התורה ובתי חינוך‪ ,‬בתי מדרשים וחצרות הקודש‪ ,‬ובפרטיות‬ ‫בכלליות‪ ,‬לטובת מוסדות‬ ‫לעזור לאחב"י בכל הענינים‪.‬‬ ‫השם זכינו לשליחי ציבור ראויים והגונים‪ ,‬הלא המה ידידינו היקר מוה"ר אשר‬ ‫ברוך‬ ‫לשרת בקודש במועצת העיר ברב הצלחה‪ ,‬ואתו עמו כפליים‬ ‫גראסמאן הי"ו‪ ,‬העומד‬ ‫כשר‪ ,‬מוה"ר יוסף הערש גראס הי"ו אשר כבר איתמחי‬ ‫לתושיה‪ ,‬אברך חשוב ומו‬ ‫בהצטיינות רב‪ .‬הני תרי צנתרי דדהבא יעמדו על המשמר לעשות‬ ‫גברא בעניני עסקנות‬ ‫את הנכון לטובת העיר בתבונה ובקידוש השם‪.‬‬ ‫הנ"ל עומדים בקשר הדוק עם רבני ומורי העיר‪ ,‬לעשות כהגון כדת‬ ‫שני העסקנים היקרים‬ ‫וטובת הציבור‪ ,‬ועוד ידם נטויה להיות אזנם קשבת לבקשות‬ ‫וכדין‪ ,‬להבטיח קידוש השם‬ ‫ולהאדירה‪ .‬ואי לכן פונים אנו בזה להציבור הקדוש בבקשה נמרצה‬ ‫רבני העיר להגדיל תורה‬ ‫רק בהעסקנים הנ"ל‪ ,‬אשר בזה תלוי הרבה מעתיד טובת העיר‪.‬‬ ‫להשתדל וללכת לבחור‬ ‫אם ה' לא ישמור עיר שוא שקד שומר‪ ,‬ה' יפרוש שלומו על‬ ‫ואל שמים נשא תחינה‪,‬‬ ‫עירנו וכל כל ישראל‪ ,‬אמן‪.‬‬

‫הכו"ח‪ ,‬תשפ"א לפ"ק‪ ,‬פה ספרינג וואלי יצ"ו‬ ‫אבד"ק דזשיקוב מעליץ‬

‫אבד"ק שערי חיים‬

‫אבד"ק סערעדנא‬

‫אבד"ק רידזש‬

‫דומ"צ סקווירא ספרינג וואלי‬

‫אבד"ק ווילעדניק‬

‫אבד"ק כנסת ישראל‬

‫אבד"ק באסטאן‬

‫אבד"ק אוהל משה קאזלאוו‬

‫דומ"צ אברכים וויען‬

‫דומ"צ סקווירא מאנסי‬

‫אבד"ק יוצר אור סאלקא‬

‫אדמו"ר מזוועהיל מאנסי‬

‫דומ"צ צמח צדיק וויזניץ‬

‫אבד"ק קהילת ישראל‬

‫אבד"ק זכרון אברהם מאדא‬

‫אדמו"ר מבראד‬

‫ראש ישיבת דגל התורה‬

‫דומ"צ בעלזא‬

‫‪for information and free transportation - call 845-678-9833‬‬ ‫‪243‬‬

‫‪The Monsey View‬‬

‫‪October 20, 2021‬‬

‫‪www.themonseyview.com · 845.600.8484‬‬


‫‪PHOTO CREDIT: JDN‬‬

‫הערליכע מעמד "תורה להאדירה" פארגעקומען אין כולל חצות סניף קרית יואל אין שפיץ פון האדמו"ר מסקולען‬ ‫נאך וואס חשוב'ע נדבן האט בייגעשטייערט גאנצע ‪ 50‬פראצענט געהאלט העכערונג פון פיר הונדערט דאללער א חודש פאר די רבני הכולל לע"נ דעם הייליגן ראדאשיצער זי"ע‬

‫שמחת החתונה לבן האדמו"ר מזוועהיל מאנסי‬

‫שיעור בדיני כיבוי דליקה בשבת בביהמ"ד הגדול פאפא מאנסי‬

‫‪The Monsey View‬‬

‫‪244‬‬


 4 Sobrisco Street Airmont N.Y. 10952 * 845 - 422 - 3316  on premises daily

‫הבהרה‬



LeBrick 250 Route 59 – Monsey NY 10952

   ************************************ 

Rendezvous Kosher Restaurant 250 Route 59 – Airmont NY 10952

     Signed October 18. 2021

  ‫וערסקי‬ ‫יוסף טוווערס‬ ‫ום יוסף‬ ‫שלום‬ ‫ישראל של‬

 


‫‪PHOTO CREDIT: JDN‬‬

‫הונדערטער אברכי ק"ק גור פארהערט אויף גאנץ ש"ס והלכה דורך הגרב"מ אזרחי ר"י עטרת ישראל און הגר"י זילבערשטיין‬ ‫רב רמת אלחנן בני ברק ‪ -‬געלערנט במסגרת די 'תורתו' ארגאנעזאציע שע"י איחוד מוסדות גור‬

‫‪The Monsey View‬‬

‫‪248‬‬


‫‪PHOTO CREDIT: JDN‬‬

‫הנחת אבן הפינה לביהמ"ד החדש דחסידי בעלזא במאנסי‬

‫שמחת החתונה לנכדת האדמו"ר מצאנז‬ ‫בת לבנו הגה"צ הגרימ"ד הלברשטאם רב ואב"ד צאנז בארה"ב וראש ישיבת צאנז‬

‫‪The Monsey View‬‬

‫‪250‬‬


PHOTO CREDIT: JDN

Town of Ramapo presenting award certificates to the Chaverim members who finished the wilderness survival and medical training. Each volunteer received a custom backpack filled with survival tools, hiking and medical equipment. Many law enforcement, Town officials, Park Rangers attended this event.

‫האדמו"ר מסאטמאר בקביעת מזוזה אצל ביהמ"ד החדש סיגוט מאנסי‬

252

The Monsey View


Contents FYI: NEWSPAPERS

// Inside

FREE ISSUE 319 OCTOBER 20, 2021

‫פרשת וירא‬ ‫י”ד חשון תשפ”ב‬

THE LUCK OF THE DRAW Six raffle winners tell their tales

MEMORABLE MARKETING OF THE PREVIOUS CENTURY Business-boosting advertisements

WORDS WITH AN IMPACT Meet the brains behind tzedakah marketing campaigns

Publisher:

YOEL ITZKOWITZ Editor in Chief:

D. GORALNIK Content Editor:

R. REESE

Associate Editor:

E.M. NEIMAN Food Editor:

M.P. WERCBERGER Creative Director:

80 // Inbox

AJ WACHSMAN Project Coordinator:

90 // Parsha

R. ITZKOWITZ

100 //

The Impostor

Telephone:

110 //

Week in Review

Fax:

121 //

The Black Sheep

E-mail:

139 // Food

THE MONSEY VIEW P.O. Box 305 Monsey N.Y. 10952

845-600-8484 845-600-8483 ads@themonseyview.com Website:

www.themonseyview.com

MISSION STATEMENT: The Monsey View is a weekly publication designed for every segment and age group of our diverse community. Under rabbinical guidance, we bring Monsey’s top talent together to provide high-quality, informative and current reading material, keeping you up to date on sales, events, news and issues of concern and import happening right now in the Monsey community. DISCLAIMER: We do not endorse any ad found in this publication. We are not responsible for typographical or grammatical errors. COPYRIGHT: All content found in The Monsey View is copyright and may not be reproduced, published, distributed or duplicated for public or private use without written permission from The Monsey View. Limit one (1) per family

256

The Monsey View

October 20, 2021

www.themonseyview.com · 845.600.8484

152 //

Hitting the Mark

176 //

Marketing That Made a Mark

194 //

The Day I Was a Winner

208 // FYI 210 //

Fun Pages

220 // Classifieds 242 // Pictures


‫מאך בלויז איין פאון קאל צו די מומחים‬ ‫וואס וועלן אייך ארויסשלעפן פון אייער‬ !‫ מיט געניטע עקספערטיז‬,‫פלאנטער‬

718 . 287 . 1515

t p z n y. c o m i n fo @ t p z ny. c o m

Custom debt management plan

Representing you in Court

Handling Summons & Judgements

Lowering your interest rates

Credit repair program

Consultation and guiding

Stopping harrasement from collectors

Suing collectors in Court

Free Services!

929 . CON S I LO

‫פרוביר‬ ‫נישט‬ ‫ארויסצוקריכן‬ .‫פון חובות‬


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