From Garage to Global

LOCAL COMPANY SET TO MAKE WAVES INTERNATIONALLY From Garage to Global

ADFILE is a small software business based in Red Beach that aims to grow by helping other businesses – not by doing something nobody has done before, but by doing it better.

“Our market research has shown that existing workflow management software is too complicated,” says Matt O’Dea, founder of ADFILE – Job Management Made Simple. “With ADFILE, you can customise the features to suit your business, turning on or off the aspects you need or don’t.”

ADFILE helps businesses of any size manage leads and clients, quotes, jobs, projects, purchase orders, timesheets, invoicing, materials, reporting – and more. Plus, the simple to use system can be accessed from any smartphone or computer. It also integrates with popular accounting packages such as QuickBooks, MYOB and Xero, making jobs seamless from quoting to invoicing.

ADFILE was originally set up as a way to manage quoting, workflow and staff timesheets for Matt’s graphic design business. The team’s continuing evolution of ADFILE made apparent the software was suitable for any time-based business. Matt targeted trade industry leaders to further develop material importation, product ordering, discount structures and compliance management.

ADFILE has been in operation in some form for nine years, but has only been commercially available since the beginning of the year, with a number of paying customers already signing up.

With a small grant from Callaghan Innovations and further investment raised through venture capital, ADFILE is set to make waves in the New Zealand and international markets.

“We still have a lot of ground-breaking ideas to help businesses further automate their systems, whilst keeping it simple still remains the key factor in our long-term success objectives. ADFILE is looking at the next round of seed-funding, to reach into new overseas markets”. Says Matt.

Keep an eye out for us: ADFILE will be the leader in business transformation software!

* To find out more, visit www.adfile.co.nz.

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