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What makes a good business blog?
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What makes a good business blog?
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Using a blog for your business website can be a great, cost-effective way to connect with customers, drive traffic and increase brand-awareness: but it is not a job you can give to just anyone.
Just writing something and putting it online won’t make a blog successful. Creating (and maintaining) one that people actually want to read is an art-form that requires time, talent and expertise.
Some factors to be considered are:
For a post to be successful, you need an image to grab reader attention, complement the text, be relevant and engaging to the audience.
Between writing the post, selecting imagery and scheduling-in accompanying social media promotions, there’s very little room to just put up something ad-hoc. Every blog post should be a part of a larger marketing strategy. Focus should be on creating something with substance, which adds value to readers and establishes your business as an authority. Search engines like fresh content; so, the more frequently a blog is updated, the more likely that site will climb up search engine rankings.
People tend to just scan web content, so every word must count. Long posts should be serialised and big subjects should be broken down.
It is vital that it is ALL interactions are acknowledged quickly and positively – it’s good customer service.
Links are the lifeblood of the Internet, so a blog post should be easy for readers to share across multiple channels.
When a blog post is promoted across social media channels, it should never happen simultaneously.
Measuring blog performance and adjusting accordingly is the best way to gain results.
Keywords or phrases in the text and title of blog posts are a simple and effective way of driving traffic to a blog, rather than hoping it will be stumbled upon.
Outsourcing the responsibility to create, plan, optimise, write, promote, interact and analyse your blog content is the best way to meet your customers’ needs and drive sales – and for less financial input than you might expect!
