417 GRAND STREET #D1304 Telling Your Story. Prepared for Christien Methot
The Mike Biryla Team is excited about the opportunity to sell your standout property. With over $400M in combined career sales and a proven track record in the luxury market, our team brings a deep understanding of how to position and elevate exceptional homes. From reimagined historic gems to newly built showpieces, we know what it takes to capture attention and drive results. Backed by The Agency’s global network of 135+ offices across 13 countries, we offer access to high-net-worth buyers, strategic marketing, and in-house creative and PR teams who specialize in telling the story of special properties like this one. From branding and positioning to launch strategy and media outreach, we’re here to ensure this home receives the attention it deserves—from the right audience, at the right time.
The strength of a trusted, top-producing team, a global brand, and your beautiful property—let’s bring this collaboration to life!
An Enlightened Perspective
01 MEET THE MIKE BIRYLA TEAM
02 SELLING YOUR HOME
03 THE POWER OF THE AGENCY
01 MEET THE MIKE BIRYLA TEAM
A Sophisticated Approach to Today's Fast-Paced Market With a rare blend of steadfast support, no-nonsense guidance, and deep market savvy, The Mike Biryla Team is your dedicated advocate throughout the real estate journey. Founded by top-producing agent Michael Biryla, our team specializes in sales and rentals across Manhattan. Backed by years of experience and a commitment to exceptional service, we go above and beyond to make every transaction seamless. Every step of the way, you’ll feel confident and in control. Relax—you’re in the best hands.
Numbers & Accolades
TOP PRODUCING TEAM AT THE AGENCY NEW YORK RANKED CONSISTENTLY FOR 4+ YEARS
20+ YEARS
COMBINED IN REAL ESTATE
$400+ M IN TOTAL SALES
2023 AMERICA'S BEST REAL TRENDS | TOM FERRY AWARD RANKED AMONG THE TOP 1.5% OF MORE THAN 1.6 MILLION REAL ESTATE PROFESSIONALS NATIONWIDE
ABOUT
Michael Biryla LICENSED ASSOCIATE REAL ESTATE BROKER 646.496.2174 | MIKEB@THEAGENCYRE.COM
"I treat your real estate needs with the ultimate level of care and attention, as if it were my own home. Quality service is always number one. I'll work tirelessly and tactfully on your behalf to protect your best interest and deliver results you're thrilled with." With over a decade of experience in NYC’s vibrant real estate market, Michael Biryla has established himself as a trusted expert in townhouses, co-ops, and high-end properties across the Upper East Side, Upper West Side, and West Village, and beyond. Since joining The Agency in 2021, Michael has consistently ranked among the top 3 producing teams at The Agency New York and earned the prestigious Chairman Award, placing him in the top 5% of agents company-wide. His career sales volume exceeds $350M, a testament to his skill and dedication. A skilled listener and negotiator with a flair for what he does, Michael specializes in sales and rentals in all Manhattan neighborhoods. Years in the hospitality industry taught him to be extremely detailed and customer-oriented with the ability to relate to people from all backgrounds and walks of life. Michael understands how life-changing and stressful buying, selling, or renting a home can be, which is why he goes above and beyond for his clients in every aspect of the process to ensure that the decision is easy and stress is minimized. He makes a point to remember the little things about a client, from their kids' names, to birthdays and anniversaries, because to him, relationships will continue long after deals are closed. Michael is a native New Yorker from Long Island, and currently resides on the Upper East Side with his wife Carli and two Australian Shepherds, Ani and Bonnie. Outside of real estate, Michael was a longtime competitive Muay Thai boxer, a passion that fuels his desire to push himself to the limit and outperform under pressure.
Numbers & Accolades NAMED AMONG MANHATTAN'S TOP RESIDENTIAL REAL ESTATE AGENTS SCHNEPS MEDIA 2023
10+ YEARS
$350+ M
IN REAL ESTATE
IN SALES VOLUME
TOP 5% AT THE AGENCY THE AGENCY CHAIRMAN AWARD | 2021, 2022, 2023 & 2024
MICHAEL IN THE PRESS
10/30/2024
Entry-level buyers, many fed up with paying near-record apartment rents, have driven co-op transactions in recent months as mortgage rates fell from a peak reached this past May. Mike Biryla, a broker with The Agency, said he’s seeing more first-time buyers entering the market than he has in two years. Other brokers shared similar observations.
03/21/2023
“Based on the current amount of inventory on the market, and the level of active buyers, I don’t foresee there being a substantial drop in the prices,” says Mike Biryla, a New York-based real estate agent at The Agency. Nevertheless, Biryla says that sellers are willing to make price adjustments based on market conditions and high interest rates.
3
07/11/2022
“My prediction for home prices through 2022 will be a continuation of a market correction,” Biryla said. “The Fed’s intentionally increasing the interest rates to cool down the housing market is a much different scenario than the 2008 !nancial crisis, and even with the interest rates potentially climbing even more through 2022, lenders have been more careful and will likely see fewer foreclosures.”
MICHAEL IN THE PRESS
12/21/2024
Head of billion-dollar brokerage firm gives his view of real estate market in 2025
12/05/2024
A $105 Trillion Inheritance Windfall ls On the Way for US Heirs
05/05/2024
New York's Hottest Home Market is the Off Market
08/24/2023
Barbara Corcoran says this is the No. 1 mistake new home buyers can easily avoid: ‘Go back for another look’
08/23/2022
The best NYC neighborhoods for real estate investors in 2022
03/24/2022
New report shows rapid demand in New York City’s spring homebuying season
TESTIMONIALS
“My wife and I met Mike a couple of years ago when we were planning our move to NYC.” We were referred to him by the realtor handling the sale of our home in DC. We are so grateful for that referral. Mike helped us find a great apartment in the West Village and negotiated a good deal for us. We also got a new friend in the process! Fast forward 1.5 years, we decided to buy a place in the West Village and enlisted Mike to help us. Mike counseled us through the process of buying in NYC, which has some quirks that you don’t find in other cities. After finding the perfect place, Mike worked diligently to make the deal happen. His positivity and patience are exactly what we needed while navigating the transaction. He is very knowledgeable about the market, but I think his dedication to service truly sets him apart. PATRICK & ELIZABETH ANN B.
“We enthusiastically recommend Mike!" Mike is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. His expertise combined with these qualities make him a great realtor and are important for establishing a solid long term relationship. He represented us in the sale of our 2 bedroom co-op and was wonderful to work with. Mike anticipated our needs and questions, is very organized, and handled everything from staging and marketing to board approval and closing with great care and speed. Mike goes above and beyond and we look forward to working with him again on our next home! LISA B.
TESTIMONIALS We didn't even consider another realtor because Mike seemed so savvy about the market, so hardworking and available, and also was honest with us and we were convinced that he had our best financial and emotional interests at heart. Doing this work together and so closely, and since this kind of thing can be so overwhelming and scary, there were a few very small bumps along the road, but Mike was truly wonderful about always being there to talk, to lend an ear, to give us his best advice, to follow up with other people whose attention we needed to get, and on and on. In short, we were very satisfied, actually really super pleased, with Mike's expertise and how he handled things. LORI M.
Mike was outstanding in all aspects. He was smart, strategic, always looking for our best interests. We loved his planning, his wisdom, and his vast negotiating skills. Mike is best agent we have ever known and we will recommend him to all contacts. He was a pleasure to work with and we wish him and his family all the best. KASIA AND CHARLES P.
Mike is fantastic -- again! Mike was wonderful to work with for the sale of our co-op, so we of course asked him to help us when we were looking to purchase our next home. He is an excellent realtor who is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. Mike carefully listened to our "wish list" and quickly found a variety of great options for us. He expertly guided us through each step of the offer, contract, board approval, and closing process. Mike goes above and beyond and we highly recommend him to others looking to sell or purchase a home! DAVID B.
ABOUT
Kyle Ramdeen LICENSED REAL ESTATE SALESPERSON 914.299.5377 | KYLE.RAMDEEN@THEAGENCYRE.COM
Kyle Ramdeen came to NYC from the Caribbean island of Trinidad and Tobago as a young child. The City was overwhelming and full of firsts…first snow, first pizza, first skyscraper. Since then Kyle has been in love with the heartbeat and energy of New York and can't picture himself living anywhere else. Prior to real estate, Kyle spent 15 years working in the entertainment industry. He got his start working as a production assistant on the Martha Stewart Show and was quickly promoted to stage manager during his time there. He has produced various events like the Grammy Awards, MTV Video Music Awards, Fashion Week and the Super Bowl. His experience in entertainment has given him an all-access pass to the backdoors of NYC and has made him an expert on the hidden gems that few get to see. His time spent working with high-profile talent and executives has helped him develop excellent client relations skills and the ability to always find a solution in any high-stakes situation. As a skilled communicator and listener, Kyle specializes in sales and rentals in all neighborhoods across Manhattan. And if you need to know where to get the perfect slice of pizza, he specializes in that too. Kyle lives in Midtown West with his wife and their dog Otis. In his spare time, he enjoys martial arts, uncovering the restaurant gems that haven't made it to Eater yet and making the perfect Manhattan at home.
NOTABLE SALES
111 Waverly Place NEW YORK, NY 10011
$19,495,000 SALE PRICE
7 Bed 6 Bath Multi-Family Home PROPERTY TYPE
NOTABLE SALES
30 West 63rd Street #28D NEW YORK, NY 10023
$13,955,000 SALE PRICE
5 Bed 5.5 Bath Condo PROPERTY TYPE
NOTABLE SALES
48 Commerce Street NEW YORK, NY 10023
$8,500,000 LISTING PRICE
9 Bed 8.5 Bath Townhouse PROPERTY TYPE
NOTABLE SALES
301 West 57th Street #51BCD NEW YORK, NY 10019
$8,500,000 LISTING PRICE
4 Bed 4 Bath Condo PROPERTY TYPE
NOTABLE SALES
155 East 70th Street NEW YORK, NY 10021
$7,950,000 LISTING PRICE
5 Bed 5 Bath Single-Family Townhouse PROPERTY TYPE
NOTABLE SALES
21 Downing Street NEW YORK, NY 10014
$7,250,000 SALE PRICE
3 Bed 3.5 Bath Multi-Family Home PROPERTY TYPE
NOTABLE SALES
500 West 18th Street #West-11D NEW YORK, NY 10011
$4,525,000 SALE PRICE
2 Bed 2.5 Bath Condo PROPERTY TYPE
NOTABLE SALES
300 East 77th Street #8BC NEW YORK, NY 10075
$4,350,000 SALE PRICE
4 Bed 3.5 Bath Condo PROPERTY TYPE
NOTABLE SALES
545 West 110th Street #5EG NEW YORK, NY 10025
$3,850,000 SALE PRICE
4 Bed 3.5 Bath Condo PROPERTY TYPE
NOTABLE SALES
293 Clifton Place BROOKLYN, NY 11216
$3,200,000 SALE PRICE
5 Bed 2.5 Bath Townhouse PROPERTY TYPE
NOTABLE SALES
7 E 14TH ST #21O
200 E 84TH ST #9FG
1175 YORK AVE #PHA6
$2,495,000
$2,450,000
$1,999,999
SALE PRICE
SALE PRICE
SALE PRICE
2 BED | 2 BATH
3 BED | 2.5 BATH
4 BED | 3 BATH
CONDO
CO-OP
CONDOP
PROPERTY TYPE
PROPERTY TYPE
PROPERTY TYPE
NEW YORK, NY 10003
NEW YORK, NY 10028
NEW YORK, NY 10065
NOTABLE SALES
652 BERGEN ST #2C
648 BERGEN ST #3A
272 W 107TH ST #8A
BROOKLYN, NY 11238
NEW YORK, NY 10025
$2,300,000
$2,300,000
$2,200,000
SALE PRICE
SALE PRICE
SALE PRICE
3 BED | 2 BATH
3 BED | 2 BATH
3 BED | 2.5 BATH
CONDO
CONDO
CONDO
PROPERTY TYPE
PROPERTY TYPE
PROPERTY TYPE
BROOKLYN, NY 11238
NOTABLE SALES
1065 LEXINGTON AVE #2B
201 E 83RD ST #4CD
$2,065,000
$2,075,000
SOLD PRICE
SOLD PRICE
3 BED | 2 BATH
4 BED | 2 BATHS
CO-OP
CO-OP
PROPERTY TYPE
PROPERTY TYPE
NEW YORK, NY 10021
NEW YORK, NY 10028
02 SELLING YOUR HOME
Our Foundational Marketing Process Every listing The Mike Biryla Team takes on is backed by a strategic, high-impact marketing plan designed to generate attention, drive qualified traffic, and ultimately, deliver results. Below is our foundational process—the essential strategies we implement for every property we represent. Of course, no two homes are the same, which is why we also offer tailored, out-of-the-box campaigns when a unique approach is needed.
High-End Property Photography
Strategic Social Media Posting
Targeted Broker eBlasts
Global Listing Syndication
Active Listing Feature in Newsletter
Buyer Prospecting & Outreach
Custom Print Show Sheets
MARKETING
Property Photography Listings with professional photos receive 61% more online views compared to those without.
PHOTO SHOT BY CARLI BIRYLA
Email Strategy Broker Network Distribution Sent to 20K+ Brokers and Referral Partners Targeted "Just Listed" Campaigns Sent Through Multiple Databases, Reaching: Brokers with Recent Deals in Similar Areas and Price Points Brokers in Key Feeder Markets Active Clients and Trusted Referral Sources Across Our Network
Curated Buyer Outreach Sent to 150+ Pre-Qualified Prospective Buyers A Tailored E-Blast Delivered to Individuals Identified Through Wealth Intelligence, Based on Global Location, High-Net-Worth Status, and Aligned Lifestyle Interests
Targeted, thoughtful, strategic. We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
Weekly Newsletter Feature Sent to 10K+ Engaged Subscribers Your Property will be Spotlighted in Our Weekly Newsletter—Shared with a Highly Engaged Audience of Buyers, Brokers, and Industry Insiders—Every Week Until It’s Sold.
Print & Digital Collateral SAY GOODBYE TO THE ONE-SIZE-FITS-ALL MARKETING STANDARD. The Agency’s full suite of print materials and digital assets allows your property’s unique character to shine. We offer tangible touchpoints that can leave a lasting impact long after a prospect’s first interaction. Suggested tactics may include:
Distributing a custom brochure to qualified buyers.
Creating a listing sheet takeaway with property details and information.
Runing a video campaign featuring property footage.
Curating social media-specific posts and videos.
Creating custom postcards for direct mail campaigns.
Social Media Strategy Based on your buyer profile, we’ve outlined platforms, tactics, and timing we’ve successfully used to showcase similar homes. With a full content schedule, we can strategically leverage paid and organic social media to maximize exposure.
Instagram • @theagencyre - 500k Followers • @theagencynewyork - 5.5k Followers • @mikebsellsnyc - 4K Followers We’ve elevated listings by sharing custom social media assets and high-end property videos across all social media patforms.
Facebook The Agency - 44k Followers Similar to Instagram, we can showcase this home's many exciting features by way of our custom social assets.
LinkedIn We’ve used LinkedIn to engage professional networks and high-net-worth individuals by sharing market insights and lifestyle-driven messaging that highlight both the investment and appeal of a home.
Paid Meta & Google Display Campaign We’ve seen strong results from campaigns on Meta platforms and the Google Display Network, which can be deployed strategically to drive targeted traffic to your listing.
Lead Generation We don’t wait for buyers to come to us. We go to them. By leveraging technology to capture prospective buyers, we identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
Global Listing Syndication By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience. Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents. What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.
Wealth Mapping It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Utilizing this software, we will curate a list of potential buyers by targeting individuals based on global location, high-net-worth status, and specific interests related to this property.
MARKETING
Property Videos Property videos are broadcast through listing feeds to The Agency's website and all listing sites that support video, as well as through social media and digital newsletters.
MARKETING
Staging Staged homes sell in 1/3 the time of comparable, unstaged homes and for up to 5% more.
BEFORE
AFTER (SOLD IN 25 DAYS)
MARKETING
Virtual Staging Virtual staging elevates empty or cluttered rooms with sleek furnishings.
BEFORE
AFTER
GLOBAL BRAND PRESENCE
Public Relations Reach THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS 2,000 PRESS PLACEMENTS ANNUALLY
Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more
IN THE PRESS
163 EAST 64TH STREET | PHOTO SHOT BY CARLI BIRYLA
A 19th-Century Townhouse With ‘Bridgerton’ Vibes— But It’s in Manhattan BY ZOE ROSENBERG | SEPTEMBER 2024
A Manhattan townhouse decked out in $3.5 million of antiques and finery has returned to the market for $15.995 million. The Upper East Side townhouse is owned by commercial real estate broker-turned-composer Kenneth Laub, who purchased the property for $4 million in 1986. The property most recently came to market this week with Mike Biryla, John Antretter and Gabriella Michin of the Agency.
IN THE PRESS
156 EAST 79TH STREET | PHOTO SHOT BY CARLI BIRYLA
Homes for Sale in Manhattan and Queens BY HEATHER SENISON | APRIL 2025
A two-bedroom, two-bath, roughly 1,300-square-foot apartment with a windowed galley kitchen, a primary bedroom suite, a second en suite bedroom and a wood-burning fireplace, on the 13th floor of a 14-story doorman building with a live-in super, shared laundry and bike storage. "The entire apartment has nice views of Midtown. There’s good closet space. Washer/dryers are permitted with board approval."
IN THE PRESS
315 WEST 70TH STREET, UNIT 4E | PHOTO SHOT BY CARLI BIRYLA
Homes for Sale in Manhattan and Queens BY HEATHER SENISON | JANUARY 2024
A one-bedroom, one-bath, roughly 750-square-foot apartment with a galley kitchen, an open living/dining area, a walk-in closet and through-the-wall heating and air-conditioning, on the fourth floor of an 18-story doorman building from 1963 with a live-in resident manager, shared laundry, a private parking garage and a bike room. "The apartment is well-maintained and has good closets. Tucked in the back of the building, it’s quiet and has townhouse views through large windows. The maintenance includes all utilities."
Print & Digital Advertising My method: Tell a story to the people who are most likely to buy the house. Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Boost allows me to ensure your curated placement with intentional targeting. Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd.
Fitting in was never The Agency’s style.
03 THE POWER OF THE AGENCY
Everything is better in red. LET US SHOW YOU WHY
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door. Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
After all, more of the same is never an option.
REAL ESTATE WITH REAL NUMBERS
$88B+
2X AS PRODUCTIVE
IN GLOBAL SALES
AS THE AVERAGE AGENT
The Power of
TOP LUXURY BROKERAGE, MOST INNOVATIVE BROKERAGE & MOST INNOVATIVE MARKETING CAMPAIGN INMAN 'S 2022 GOLDEN I AWARDS
7 YEARS
#16
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES
REALTRENDS500 LIST OF TOP RESIDENTIAL BROKERAGES
#1
5 YEARS
AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M
FINANCIAL TIMES:ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES
Our Reach We’re the industry’s leading boutique global luxury brokerage. From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world’s most sought-after markets, choosing the best agents in the industry to represent every destination. After all, those agents’ clients could be your buyer. It’s the power of having a truly global collaborative network behind your listing.
13 COUNTRIES | 135+ OFFICES 1 CONNECTED GLOBAL NETWORK UNITED STATES MEXICO CANADA TURKS & CAICOS CAYMAN ISLANDS BAHAMAS DOMINICAN REPUBLIC THE NETHERLANDS PORTUGAL SPAIN PANAMA JAMAICA
Magazine Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
Print Distribution In addition to being mailed directly or hand-delivered to our clients and list of Ultra-High-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 135+ Offices in the world’s most affluent markets.
Private Jet Distribution This exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Digital Distribution Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.8M+ visitors per year — and growing. It is also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K.
Social Media The digital edition is heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages, with 490K Instagram followers.
Activation & Experiential The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests. Past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s handdelivered to clients by our agents, who are among the top-producing real estate professionals in the country and each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
The Agency Journal The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 700K readers weekly.
OUR FOLLOWING
One of the World’s Most-Followed Residential Brokerage on Social Media
Social Media Prominence Being the world’s most-followed residential brokerage certainly has its perks. Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social media has evolved into a driving force of global real estate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
182.8K
AVERAGE GLOBAL IMPRESSIONS PER POST
51%
INCREASE IN DIRECT-REFERRAL TRAFFIC ON INSTAGRAM YEAR OVER YEAR
Followed by Verified, High Profile Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
A MESSAGE FROM OUR LEADERS
To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters. When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection should never disappear—and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency. Make yourself at home.
Mauricio Umansky
Rainy Hake Austin
Billy Rose
FOUNDER & CEO
PRESIDENT
FOUNDER & CHIEF CULTURE OFFICER
Sophisticated Approach to A Sophisticated Today’s Fast-Paced Market
THEAGENCYRE.COM