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Women’s Euro 2022 boosts Sheffield’s economy A study commissioned by The FA, UEFA and UK Sport to measure the impact of UEFA Women’s EURO 2022 has shown that Sheffield as a host city of the tournament has benefitted from an £8.3million boost to the local economy. In line with the aims of the tournament UEFA Women’s EURO delivered on every level in Sheffield, bringing in thousands of fans from across Europe, inspiring hundreds more women and girls locally to get in to football, uniting communities, setting new records, broadcasting the city across the world and bringing millions into the local economy. Sheffield hosted three
group C fixtures, between Netherlands, Switzerland and Sweden plus that amazing semi-final between England and Sweden which gave spectators one of the most memorable moments of the tournament ‘that back heel’. The city was awash with colour as thousands of visiting fans took over bars and pubs and gathered for the pre-match fan parties at Devonshire Green, before taking their spectacular fan walks to the stadium. Testament to the city’s stacked up credentials as the home of football, three new tournament attendance records were made at WEURO2022 fixtures in Sheffield – highest
attendance for a non-host nation fixture – twice – and highest ever semi-final attendance. On the weekend of Sheffield’s opening fixture between Netherlands and Sweden, city centre footfall increased by more than 10,000 (22%) and all of the city’s hotel rooms were fully booked. Councillor Martin Smith, Chair of the Economic Development and Skills committee at Sheffield City Council, said: “When we bid for events like UEFA Women’s EURO, we’re making a huge commitment on behalf of the city and some people wonder why we do it. Well, here’s eight
million reasons, and that’s on top of the many other benefits we’ve all seen firsthand over the summer. “Exciting and inspiring world class sport live in our local stadium, three new attendance records set by Sheffield, thousands of visiting fans enjoying the city, Sheffield shown on TV screens across the world’s media, people coming together to celebrate the list goes on. “More importantly though is the many women and girls who’ve now been inspired to get in to football either playing, coaching, refereeing or just watching for the fun of it. We couldn’t be happier or prouder to have been a part
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of this and achieving such a significant boost to our local economy, more than double what we had hoped for, makes it even sweeter. “With the cost-of-living crisis and over-stretched budgets we’re often asked about the future of events in the city. But we’re ambitious for Sheffield and we understand how culture, sport and leisure go hand in hand to strengthen our economy and improve the health and wellbeing of our population. Being able to back that up with the findings of this study supports our approach and inspires us to keep striving to attract the highest calibre of events to Sheffield.”
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