Welcome to TEA
Welcome to TEA® INSPIRE WEEK!
INSPIRE WEEK celebrates excellence in themed entertainment across the globe, offering attendees a fully immersive networking and educational experience, and lasting inspiration.
TEA INSPIRE week includes five separate, ticketed events –the TEA INSPIRE Leadership Forum, Spotlight Sessions: Stories from the Fringes, INSPIRE the Night Event, and TEA INSPIRE (Thursday-Friday), followed by the elegant Thea Awards Gala the next evening (Saturday). These signature events bring together themed entertainment professionals from around the world, at all levels and disciplines, to learn, network, and celebrate.
These annual programs revolve around the current slate of TEA Thea Awards recipients and reflect the changing face of our industry. They feature the best of the best in the global themed entertainment business – industry superstars, creative and tech pioneers, and top projects – all leading the way for tourism, real estate development, and great guest experiences.
TEA INSPIRE week is part of how TEA serves its membership and the industry. Since the Thea Awards were founded more than 30 years ago, they have helped TEA succeed in bringing international attention to the unique business of themed entertainment and establish a forum for meaningful dialogue. Thank you for your participation!
INSPIRE Leadership Forum
This half day program (with an ending evening reception) for Owners, Executives, and Consultants is crafted to foster candid problem-solving, peer-to-peer knowledge sharing, and innovation through experience.
About TEA®
The Themed Entertainment Association (TEA) is the international nonprofit association representing the creators & makers of makers of experiences worldwide – from the creative storytellers to the technical builders, from operators to investors, and from idea to operation and beyond – and provides them with the tools, education, advocacy, community, and connections they need to help grow their businesses and their careers.
Our Vision
To be a catalyst for enhancing lives through the creation of tomorrow’s compelling places and experiences.
Our Mission
TEA brings together creators and makers of experiences worldwide and provides them with what they need to help grow businesses and careers.
This year’s leadership forum focuses on three distinct tracks: Growing Your Organization - Shifting Role as Founder/ Owner ; Enhancing Engagement and Retention ; Business Development for All! Representing Multiple Clients. Additional topics to be covered include: Leadership Resilience; Firing a Client; Strategic Partnerships - Building your Dream Team; Global Market Strategy.
Each session promises not only in-depth discussion but also actionable takeaways to enhance your leadership toolkit. This forum is designed to ensure you leave with both innovative ideas and stronger peer connections.
INSPIRE Spotlight Sessions
The TEA Spotlight Sessions are the next evolution of the highly-successful Production Pop-up Sessions. Each year, this programming block will highlight emerging and relevant trends in themed entertainment. The themes will take their cues from the TEA’s newest Recognition of Merit* recipients, highlighting stories and learnings from each project team.
Our 2025 ROM recipients represent new and emerging experience spaces: from a music festival fan activation to a tech-forward immersive storytelling event and a story-driven gaming experience for regional location-based entertainment.
Building upon this year’s ROM recipients’ stories, the 2025 Spotlight Session content will explore trends for where the industry is headed, what to know or consider about new, reenvisioned, and emerging experience platforms and formats, and how to be a pioneer in an industry that is often risk-averse.
*The TEA Recognition of Merit (ROM) is a newly created industry spotlight, serving to elevate creators, projects, and experiences for broader industry awareness, learning, and growth.
Our Core Values Connect. Learn. Succeed. Celebrate
About the TEA Thea Awards®
The Thea Awards were created by the Themed Entertainment Association (TEA) to help realize a key mission of the association: bringing recognition to achievement, talent and excellence within the themed entertainment industry. From a modest beginning in 1994, the Thea Awards have become internationally recognized as a symbol of excellence. The 31st Annual Thea Awards Gala will be held 15 March, 2025 at the Hilton Universal Hotel, Universal City, CA.
INSPIRE Production Team
Producers: Sparky Jax Productions & Ovations Live Media Design: Sway Media
TEA® INSPIRE
The prestigious Thea Award is considered one of the attractions industry’s greatest honors, and with the Thea Awards Case Studies, TEA INSPIRE pulls back the curtain to help everyone appreciate, understand, and celebrate the success of the current slate of Thea Award recipients. You will take home new insights and new connections that help everyone build a better industry.
TEA INSPIRE lets you hear directly from the people whose accomplishments are being recognized with Thea Awards this year. Presentations are made by individual award recipients (the Thea lifetime achievement honoree and the Catalyst Award recipients), and also by project owners and their creative partners (the Thea Classic Award and the Thea Awards for Outstanding Achievement).
Case Study presentations include question-and-answer sessions. The presenters are, as a rule, open and generous in sharing details of their projects, goals and accomplishments with their industry community – in keeping with the spirit of TEA and the Thea Awards. INSPIRE welcomes a broad industry audience, including TEA student and academic members, and the press.
INSPIRE the Night
Hollywood has a new “biggest night.” TEA has reserved The Wizarding World of Harry Potter™ at Universal Studios Hollywood, and you’re getting the superstar treatment.
All night long, enjoy unlimited access to the thrilling rides and immersive locations that make this land legendary. Soar above Hogwarts™ castle with Harry Potter™ and his friends on the
TEA® Staff
CEO: Melissa Oviedo
Director of Business Operations & Programs: Karin Best
Global Director of Strategic Partnerships: Chloe Hausfeld
Events and Production Manager: Christine Rogers
Marketing Manager: Morgan Hoeft
Membership Manager: Ashley Cooper
Finance Manager: Elexis Eakles
Administrator: Terry Lacson
TEA® INSPIRE Print Program
CEO: Melissa Oviedo
Production: Martin Palicki, InPark Magazine
Editor: Judith Rubin, InPark Magazine
Printing: Short Run Printing
Published by: Themed Entertainment Association (TEA), 303 N Glenoaks Blvd Suite 200, Burbank, CA 91502, USA
Phone: +1 818 843-8497 • www.teaconnect.org
© 2025, Themed Entertainment Association, all rights reserved.
groundbreaking thrill ride Harry Potter and the Forbidden Journey™. Then climb aboard Flight of the Hippogriff™, a coaster that takes you on a fun ride around the pumpkin patch and past Hagrid’s hut.
Visit iconic wizarding world establishments in Hogsmeade™ and watch a wand choose its wizard at Ollivanders™ wand shop...
And the winner is... YOU! (but remember it’s an honor just to be invited)
HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights© J.K. Rowling.Universal elements and all related indicia TM & © 2025 Universal Studios. All rights reserved.
INSPIRE
MATT BARTON
TEA International Board President 7thSense Ltd.
Matt is a producer and project manager with a passion for creating extraordinary experiences. As the Chairperson of 7thSense Ltd., he leads a pioneering company specializing in advanced Media Serving, Pixel Management, and Show Control—powering some of the most immersive attractions in theme parks, planetariums, live entertainment, and visitor experiences worldwide. In addition to his role at 7thSense, Matt currently serves as the President of the International Board of the Themed Entertainment Association, having held leadership roles in the organization for the past eight years, including EME Division President and having contributed extensively as a dedicated volunteer within the TEA community.
BRIT BRENNAN
Universal Orlando Resort
Brit Brennan joins the INSPIRE team this year as Co-Chair alongside AJ Goehle. Brit brings a wide variety of entertainment and educational acumen with her from her 20+ years with Disney (domestic and international), Cirque du Soleil, Knott’s Berry Farm, and Universal Orlando Resort, where she is currently the Director of Talent Development.
ERIK ESSIG
B Morrow Productions
Erik, as VP of Development, focuses on bringing new project opportunities to the studio. Before joining BMP in 2019, Erik worked at SeaWorld Parks & Entertainment as Creative Manager, contributing to such major projects as Mako and Kraken Unleashed. Subsequently, Erik worked as a contracted Creative Director with Herschend Family Entertainment (HFE). At BMP, Erik has been involved in projects for such clients as Walt Disney Imagineering, Universal Creative, HFE, and Gaylord Hotels. Erik is a graduate of the University of Central Florida, where he founded one of the first TEA @ University clubs. He currently serves on the TEA Eastern Division Board.
AJ GOEHLE
Luci Creative
AJ is CEO and Co-Founder of Luci Creative, an award-winning experience design firm shaping cultural, civic, and brand spaces. Her visionary leadership drives Luci’s design philosophy ensuring visitors remain at the center of experiences, fostering lifelong learning and lasting memories. With sharp business acumen, AJ propelled Luci’s exponential growth, securing a spot on the Inc. 5000 list. A recognized thought leader, she speaks on stages including TEDx. Since 2019, she has served on the TEA Eastern Division Board and has been named a Blooloop Top 50 Museum Influencer and Titan 100 CEO, reinforcing her impact in the industry.
DENISE HATCHER
AOA
Denise has 30+ years’ experience in the themed entertainment industry. Coming from a Disney career in sales and marketing, Denise joined AOA in 2014 and has enjoyed her role in the growth and expansion of the team and business. Denise has served six years on TEA’s Eastern North America Division Board and will transition to President of the division in 2026. Denise has a
passion for education and volunteers as a member of the Advisory Council for the University of Central Florida Themed Experience Masters Programs. She is also adjunct professor for the Department of Business at Rollins College.
SHELBY HONEA
B Morrow Productions
Shelby Honea has helped bring more than 50 attractions, live shows, and immersive lands to life since beginning her career in themed entertainment. As Universal Creative Show Producer, she’s responsible for protecting the creative vision of the project and in representing guest experience from concept to completion. Shelby most recently helped develop and deliver Jurassic World VelociCoaster, an award-winning genre-defining attraction, and she currently leads the Creative Management group at Universal Creative. Shelby is a passionate Fan of Fandoms and when not on the construction site, she can often be found exploring offbeat attractions for creative inspiration.
BRIAN MORROW
B Morrow Productions
BMP is a design and production studio based in Orlando, creating exceptional experiences, attractions, and seasonal activations for the world’s leading destinations. BMP has a founding mission to provide a “Studio For All” inclusive space to collaborate, create, and innovate. Brian’s career began with the Asia Expansion at Disney’s Animal Kingdom, followed by a role as SVP of Attraction Design at SeaWorld Parks & Entertainment. BMP clients include Gaylord Hotels, Kennedy Space Center, Universal, Warner Bros., Baha Mar Resort, and the Indianapolis Zoo. Brian is a former TEA Eastern North America Division President and INSPIRE co-host.
MELISSA OVIEDO
CEO, Themed Entertainment Association
Formerly Chief Business Officer for B Morrow Productions (BMP), simultaneously serving two years as TEA International Board President, Melissa recently stepped up to the new position of CEO at the Themed Entertainment Association. Previously, Melissa was VP of Marketing and Global Development at the renowned scenic fabricator Nassal (part of PCL Construction), where she advanced companywide marketing and branding strategies with project and awards pursuits that ensured steady work. Melissa’s exceptional industry understanding will help her serve the needs of the global membership while guiding the organization to new growth and prominence.
PREMIER GLOBAL PARTNERS
INNOVATION GLOBAL PARTNERS
BREAKTHROUGH GLOBAL PARTNERS
NEXTGEN INITIATIVE PARTNERS
INSPIRE Leadership Forum
Wednesday 12 March 2025 • 1:00 PM – 7:30 PM
Sheraton Universal Hollywood Hotel | Starview Room – 21st floor
Co-Hosts: AJ Goehle, Luci Creative Brit Brennan, Universal Orlando Resort
*Sessions and speakers are subject to change after initial publication. Please visit teaconnect.org for the latest programming.*
1:00 pm Program Kick-Off
1:30 pm
Empowering the Talent: Creating Agile Entertainment Leadership
Keynote Speaker, Robert L Zackary III, Primer Development Group
By drawing parallels with player-led organizations in elite sports and U.S. Special Operations Forces, this talk reveals practical strategies for empowering creative teams and frontline talent to innovate and drive success, transforming the traditional top-down model into a dynamic, agile organization.
2:00 pm - Roundtable Programming Topics
SPECIAL TICKETED EVENT
5:00 pm This year, our forum will focus on three distinct tracks, each tailored to the roles of Owner, Executive, and Consultant. These sessions are crafted to foster candid problem-solving, peer-to-peer knowledge sharing, and innovation through experience.
Meet our round table subject matter experts:
Tracy Balsz, Technifex
Steve Birket, Birket Engineering; TEA Past President
Darren Brown, Dynamic Entertainment
Stephen Cavit, Iconic360 and TruSound International, Ltd.
Bob Cross, USI Consulting Group
Matthew Cross, OE Experiences
Matt Douglas, HSBC
Massimiliano Freddi, Founder and CEO of Wonderwood; IAAPA Board Chair
AJ Goehle, Luci Creative
Joe Graziano, Christie Digital
Donna Hampton, Spinifex Group
Paul Kent, RWS Global
Mel McGowan, Storyland Studios
Emma Newell, 7thSense Ltd. | Dawn Foote, Katapult
Mishawn Nolan, Nolan Heimann LLP
Scott Pansky, Allison Worldwide
Roberta Perry, Roberta Perry & Associates
Jay Rottinghaus, Haus Collection
Morgan Rottinghaus, Haus Collection
Danielle Tanton, RWS Global
Sean Teng, Singapore Tourism Board
Cynthia Vergon, Canopy Solutions
Youjia Wang, Scenario
Andy Westfall, Herschend Family Entertainment
Alicia Yaffe, Warner Music Group
6:00 pm - Leadership Cocktail Event (included with Leadership Forum Ticket)
8:00 pm Location: Starview Room
This event includes light bites and 2 drink tickets. Additional cocktails and mocktails are available for purchase.
INSPIRE Spotlight Sessions: Stories from the Fringes
Wednesday 12 March 2025 • 1:00 PM – 5:00 PM
Sheraton Universal Hollywood Hotel | Terrace ABC (next to hotel pool)
Co-hosts: Erik Essig, B Morrow Productions Shelby Honea, Universal Creative
*Agenda timing and speakers are subject to change after initial publication. Please visit teaconnect.org for the latest programming.*
1:00 pm Welcome
1:10 pm Recognition of Merit Presentation #1: “Treasure Hunt: The Ride”
Rich Hill, Sally Dark Rides | Ron Daniels, Daniels Wood Land
Moderator: Allison Nykamp, PCL
1:40 pm Voice of the Visitor
Diane Lochner and Ashley Edelbrock, PGAV
2:10 pm Recognition of Merit Presentation #2: “The DigiWave Experience”
Dolce Wang, Independent Contractor
Moderator: Kat Herrington, Cuningham
2:40 pm Social Media is Changing the Experience Landscape
SPECIAL TICKETED EVENT
Dave Cobb, Animal Repair Shop | Nathan Hartman, Salisbury University in Maryland
3:10 pm Break
3:40 pm Recognition of Merit Presentation #3: “The Time Travel Agency at Electric Forest Festival”
Ariel Rubin and Juliana Moreno, Wild Optimists | Nova Han, Nova Han Productions
Moderator: Randall Henry, Walt Disney Imagineering
4:10 pm Unleashing the Horror: Early Learnings from Horror Unleashed
4:40 pm Closing
INSPIRE Conference
Thursday 13 March 2025 • 8:30 AM – 6:00 PM
Sheraton Universal Hollywood Hotel
Co-hosts: Brian Morrow, B Morrow Productions Denise Hatcher, AOA
*Agenda timing and speakers are subject to change after initial publication. Please visit teaconnect.org for the latest programming.*
7:15 am Registration opens (atop ballroom escalators, Lobby Level)
7:30 am Continental breakfast
8:30 am Welcome and Introductions
9:00 am Sphere
Presenter: Dr. Stuart Elby, Sphere Entertainment Co
Moderator: Michael Jung, Walt Disney Imagineering
9:30 am Adventure Play
Presenters: Paul Sedgwick, The Crown Estate | Stephen Vass, CAP.CO
Moderator: Morgan Richardson, Mangolin Creative
10:00 am Aquascope
Presenters: Pauline Ravry and Quentin Duport, Futuroscope | Alexandre Lupien, Moment Factory
Moderator: Chris Grap
10:30 am Break
10:45 am International African American Museum
Presenters: Martina Morale, International African American Museum | Kia Meredith-Caballero, Cortina | Larnies Bowen, RAA
Moderator: Reese Patillo, Blue Telescope
11:15 am The Priddy Family Foundation Freedom Theater
Presenter: Michael S. Bell, PHD, National WWII Museum | Phil Hettema, THG Creative | Daren Ulmer, Mousetrappe | Matthew Leeds, Independent Contractor
Moderator: Christian Lachel, BRC Imagination Arts
11:45 am The Ladder at Hatch Escapes
Presenters: Tommy Wallach and Terry Pettigrew-Rolapp, Hatch Escapes
Moderator: Francisco J Nunez, FrankNDesign
12:15 pm Creator Chats
12:45 pm Lunch Ballroom Circle
1:45 pm
Catalyst Interview with Dayton Schroeter, AIA, Smith Group
Moderator: Fri Forjindam, Mycotoo, Inc.
2:30 pm Break
3:00 pm
BDX Droids
Presenters: R uben Grandia, Walt Disney Research | Espen Knoop, Walt Disney Research
Moderator: Denise Hatcher, AOA
3:30 pm Neobio Museum
Moderator: Dolce Wang
4:00 pm Zootopia
Presenters: Dustin Schofield, Chang Xu, Stuart Calder and Jeanne Angel, Walt Disney Imagineering
Moderator: Denise Hatcher, AOA
4:30 pm Break
4:45 pm Kiss of The Sea (Nụ Hôn Của Biển Cả)
Presenters: Gabrielle Chuyu Tan and Jarvis Duc Cuong Nguyen, Sun Group | Julie Cugurno, Aurélien Bouvier and Erminio Serpente, ECA2
Moderator: Evi Sari, WildBrain
5:15 pm Chimelong Spaceship
Moderator: Linda Hung, FORREC
5:45 pm INSPIRE The Night Panel
6:00 pm Creator Chats
INSPIRE The Night
Thursday 13 March 2025 • 8:00 PM – 11:00 PM
Universal Studios Hollywood™️
TEA will not be providing transportation to and from hotels to the park. You are welcome to utilize the hotel’s bus options or the theme park is just a short walk from both the Sheraton and Hilton hotels.
INSPIRE Conference
Friday 14 March 2025 • 8:45 AM – 6:00 PM
Sheraton Universal Hollywood Hotel
Co-hosts: Brian Morrow, B Morrow Productions | Denise Hatcher, AOA
*Agenda timing and speakers are subject to change after initial publication. Please visit teaconnect.org for the latest programming.*
7:45 am Registration opens (atop ballroom escalators, Lobby Level)
8:00 am Continental breakfast
8:45 am
Buzz Price Lifetime Achievement Award Conversation with Rick Rothschild, FAR Out! Creative Direction
Moderator: Rich Procter, BRC Imagination
9:30 am Chimelong Show
Moderator: Marc Zachary, Experiential Advisors
10:15 am Break
10:30 am
Ghibli Park - Valley of Witches
Presenter: Masaki Kawahara, Nomura Co., Ltd.
Moderator: Stephen Cavit, Iconic360 and TruSound International, Ltd.
11:00 am State of the Industry, sponsored by Nolan-Heimann Law Partners
Presenters: Greg Lombardo, Netflix | Marie Marks, Paramount Experiences | Eric Parr, Universal Creative | Evi Sari, WildBrain | Peter Van Roden, Warner Brother Productions
Moderator: Shawn McCoy, Imagine
11:45 am Creator Chats
12:15 pm Lunch
Ballroom Circle
1:15 pm Catalyst Interview with Naoki Tanka, Dentsu Lab
Moderator: Fri Forjindam, Mycotoo, Inc.
2:00 pm Legend of Luna: A Great Wolf Story
Presenters: Brooke Patterson and Melissa Jeselnick, Great Wolf Resorts | Matthew Solari and Edward Hodge, BRC Imagination Arts
Moderator: Susan Storey, Storey to Story Communications
2:30 pm Networking Games, presented by Wild Optimists
3:00 pm Fantasy Springs
Presenters: Staci Schofield, Zsolt Hormay, Justin Faulconer, Maya Vyas and Junior Usaraga, Walt Disney Imagineering | Roger Gould, Walt Disney Animation Stuidos.
Moderator: Brian Morrow, B Morrow Productions
3:45 pm Voltron Nevera powered by Rimac
Presenters: Matthias Lange and Lukas Metzger, Europa-Park
Moderator: Chris Lange, Creative Studio Berlin
4:15 pm Paris 2024 Olympic and Paralympic Opening Ceremonies
Presenters: Thierry Reboul, Executive director creation and ceremonies Paris 2024 | Thomas Jolly, Creative Artistic Director and ceremonies Paris 2024
Moderator: Luc Mayrand, Walt Disney Imagineering
4:45 pm Creator Chats
5:15 pm The Amazing Adventures of Spider-Man
Presenters: Eric Parr and Steve Blum, Universal Creative
Moderator: Adam Bezark, The Bezark Company Inc.
6:00 pm Closing
INSPIRE WEEK Segment Hosts + Speakers
JEANNE ANGEL
Walt Disney Imagineering
In her role as a Digital Producer, Jeanne specializes in complex, immersive, storydriven media experiences for Disney Parks attractions around the world. She is a crossfunctional leader with more than 15 years of experience in motion graphics, VFX production, projection mapping, virtual production, software development, and AV and show control systems integration. She worked on the award-winning Zootopia land at Shanghai Disneyland, and she holds both master’s and bachelor’s degrees in Digital Media from NYU Tandon School of Engineering.
MICHAEL S. BELL, PHD (COL, USA, RET.)
Jenny Craig Institute for the Study of War and Democracy, National WWII Museum
Dr. Bell is Executive Director of the Institute for the Study of War and Democracy. Following graduation from West Point, he served at every level from platoon through theater army, earning numerous decorations for his service, and went on to serve with US Central Command, the Joint Staff, the West Point faculty, and the National Defense University. He holds an MA and PhD in American History from the University of Maryland at College Park and a MS in National Security Strategy from the National Defense University.
STEVE
BLUM
Universal Destinations & Experiences
Leading Ride and Show Engineering and Safety at Universal Parks and Resorts, Steve also represents Universal’s technical interests in select legislative matters, directs patent pursuit and defense, and technical and safety aspects of Ride and Show Accessibility. He led the technical teams that developed Universal’s Islands of Adventure, Universal Studios Japan, and Universal Studios Singapore parks. Prior to joining Universal, Steve held multiple positions at Lockheed Martin’s Skunk Works. He began his theme park career with Walt Disney Imagineering. Steve previously chaired the IAAPA Global and North American Safety Committees and is an ASTM International F24 Executive Committee Officer.
AURÉLIEN BOUVIER ECA2
Aurélien is a “born and raised” technical guru, gaining experience from his first leading roles in the fields of rigging and water effects. He joined ECA2 in 2013, in the dual roles of technical director and R&D specialist. At the forefront of technological innovation, Aurélien has led the way in the creation of tailor-made, showdriven devices, especially in the fields of water, fire and kinetics. As a seasoned professional in technical direction, Aurélien possesses a keen understanding of the intricate interplay between cutting-edge technologies and strategic decision-making.
LARNIES BOWEN
Ralph Appelbaum Associates (RAA)
Larnies joined RAA in 2016 and is Lead Content Developer. She specializes in the planning, development, and design of transformative learning experiences that invite audiences to consider profound questions of belonging, justice, inclusivity, and rights. Past projects include the International African American Museum in Charleston, SC and the Freedom Rides Museum in Montgomery, AL. Current projects include the museum of the Barack Obama Presidential Center in Chicago, IL; the International Slavery Museum in Liverpool, UK; and the Ellis Island National Museum of Immigration, New York Harbor, NY.
STUART
CALDER
Walt
Disney Imagineering
Stuart leads engineering teams in the ideation, design, and delivery of Audio-Animatronics figures and Show Action Equipment. Since starting with Imagineering on Shanghai Disneyland, Stuart has had continued involvement in the Asia region including the Enchanted Tale of Beauty & the Beast and, most recently, Zootopia. He is currently working on the upcoming Coco attraction at Disney California Adventure. Stuart studied mechanical engineering and mechatronics at Boston University and Stanford University.
STEPHEN THOMAS CAVIT
Iconic360 and TruSound International, Ltd.
Stephen is an Emmy Award winning composer, BMI Conducting Workshop fellow, IAAPA Brass Ring Award winner, Sundance Composers Lab fellow and credited contributor to Thea-awarded projects. Stephen has created music and sound design for such franchises as GHOSTBUSTERS (Sony Pictures Entertainment), THE WALKING DEAD (Universal Studios Hollywood), ICE AGE: NO TIME FOR NUTS (20th Century Fox) and ALIEN V. PREDATOR (Universal Studios Hollywood and Japan). Stephen collaborated with Shanghai Astronomy Museum on audio production and is doing the same for Shanghai Science and Technology Museum. He is Principal of Iconic360 and CoFounder/Chief Executive of TruSound International, Ltd.
DAVE COBB
Animal Repair Shop
Dave Cobb is VP of Creative Development for Animal Repair Shop, a next-generation mixed-reality studio creating immersive, connected, and personal experiences for the audience of today and tomorrow. Dave has spent 30 years creating immersive experiences for clients like Cirque du Soleil, Nickelodeon, Lionsgate, MSI Chicago, Paramount, Sony, and Universal. As a Principal at Thinkwell, he oversaw 25 attractions in six immersive lands for the awardwinning Warner Bros. World Abu Dhabi. He is currently on the Thea Awards Judging Committee and served as 2019
co-chair and 2020 chair. He was also selected for Blooloop’s Top 50 Theme Park Influencers in 2018 and 2019.
MATTHEW CROSS OE Experiences
Matt is Founding Partner & CEO of OE Experiences, leading experiential developments across themed entertainment, hospitality, and retail. Since 2020, OE Experiences has supported $875 million in projects worldwide. Previously, Matthew was CEO of Boyd Hollow Resorts and a Vice President at USI Consulting Group. Recognized as a Top 50 Global Theme Park Influencer by Blooloop, Cross serves as President of the TEA Eastern North American Division Board. He holds a Finance degree from Wake Forest University and the IAAPA Certified Attractions Executive (ICAE) designation. His leadership drives visionary, high-impact experiences in the experience economy.
JULIE CUGURNO ECA2
Coming from the maritime industry, Julie embarked in 2003 on a remarkable journey with ECA2, initially stepping into the role of Stage Manager for a series of large-scale live and multimedia shows. Impressed by her unwavering dedication, ECA2 welcomed her as a permanent member in 2017. As SVP Operations, she shoulders myriad responsibilities and embraces the challenges of guaranteeing the seamless delivery of consistently highquality and awe-inspiring shows.
RON DANIELS
Daniels Wood Land, Inc.
Ron established Daniels Wood Land with his twin brother, John, in 1998 while pursuing a Master’s Degree in Mathematics. DWL initially specialized in treehouses and wood carvings, and eventually evolved into a well-known, full-service scenic fabrication creator within the amusement industry. The company gained fame through the reality TV series “Redwood Kings” on Animal Planet. Post-COVID, Ron and John channeled their passion for scenic fabrication and storytelling into developing their own attraction, Treasure Hunt: The Ride, further expanding their creative impact in the entertainment world.
QUENTIN DUPORT
Futuroscope
A specialist in building engineering, Quentin began his career as a project manager in a thermal and fluid engineering firm. Five years ago, he joined Futuroscope where as Project Manager he coordinates and oversees the smooth operation of projects, including the design and implementation of new attractions, restaurants, and hotels. Aquascope is a flagship project in his career. He enjoys the variety of tasks and the opportunity to learn continuously by collaborating with specialists from various fields. “What excites me is seeing an idea turn into a tangible
reality, thanks to collective effort and the diverse skills of each team member.”
ASHLEY EDELBROCK PGAV
Ashley Edelbrock is a principal at PGAV and leads the Orlando studio. Since beginning her career, she has followed her passion for creative and technical design and has led projects from concept through construction. Ashley specializes in programming and master planning and is committed to creating engaging guest experiences while meeting clients’ needs and business goals. She is a licensed architect, hobbyist musician, and musical theater fan. She has also served as an adjunct instructor for the University of Central Florida’s Themed Experience graduate program.
DR. STUART ELBY
Sphere Entertainment Co.
At MSG Ventures, a wholly-owned subsidiary of Sphere Entertainment Co. focused on developing advanced technologies for live entertainment, Dr. Elby is responsible, as SVP, Advanced Engineering, for the development of new media and entertainment technologies spanning visual, audio, haptic, and sensory, including those that have been deployed at Sphere in Las Vegas, such as the venue’s immersive sound system, immersive seating, and 4D effects. Stu serves on several university and industry advisory boards. He holds a B.S. in Optical Engineering from the University of Rochester and an MSEE and PhD from Columbia University.
JUSTIN FAULCONER
Walt Disney Imagineering
In his role as a Show Management Principal, Justin oversees the scope, schedule and budget for the Show Team from project conception through opening. Justin began his Imagineering career as an associate show manager for the creation of Shanghai Disneyland and moved on to leadership roles on projects such as Fantasy Springs at Tokyo DisneySea. He is currently working on the upcoming Wreck-It Ralph attraction at Tokyo Disneyland. Justin studied mechanical engineering at UC Berkeley.
FRI FORJINDAM
Mycotoo, Inc.
A global leader in themed entertainment, live events and immersive brand experiences, voted “Top Media” company by Inc. 500, Mycotoo’s successful entertainment projects include Netflix’s Stranger Things: The Experience Global Tour, The Mandalorian Experience and Prince’s Paisley Park as well as Motiongate and Bollywood Parks, and HBO’s SxWestworld Experience and Bleed For The Throne. As Chief Development Officer and Executive Creative Director, Fri focuses on driving business development, branding and communications across
INSPIRE WEEK Segment Hosts + Speakers
Mycotoo’s growing global network. Forjindam has been featured in Forbes, Adweek, AdAge, Fast Company, Essence, KTLA, Huffington Post, FOX and was named a Blooloop Top 50 Theme Park Influencer.
ROGER GOULD
Walt Disney Animation Studios / Pixar Animation Studios
Roger Gould is a Creative Director at both Walt Disney Animation Studios and Pixar Animation Studios leading their deep collaboration with Walt Disney Imagineering. Together, they bring the wonderfully imaginative Disney and Pixar characters and worlds to threedimensional life at Disney theme parks, resorts and cruise ships around the globe. Focusing on storytelling and animation, Roger has partnered on many award winning experiences including “Cars Land,” “Toy Story Land,” “Remy’s Ratatouille Adventure,” and “World of Frozen.” For Tokyo DisneySea “Fantasy Springs” and Shanghai Disneyland “Zootopia,” he was thrilled to direct both the media and Audio Animatronic animation.
RUBEN GRANDIA
Disney Research
As an Associate Research Scientist at Disney Research Zurich, Ruben works on reinforcement learning-based control for robotic characters and optimization tools for Audio-Animatronics figures. He joined Disney Research in 2022 and holds PhD and MSc degrees from ETH Zurich and a BSc degree from TU Delft.
NOVA HAN
Nova Han Productions
Nova is a leading creative force in the immersive experience industry, serving as the Creative Director behind Electric Forest Festival, a two-time XLIVE award winner for “Best Production Design.” Her works have also captivated audiences at Coachella, the Grammys Celebration, the Super Bowl, and beyond, collaborating with such icons as the Black Eyed Peas, Deadmau5, and Shpongle. She is also host to Amazon Prime’s “Return of Festivals.”
NATHAN HARTMAN
Salisbury University
Nathan Hartman is an assistant professor at Salisbury University in Maryland, specializing in media production. A multidisciplinary creator, his film work has been distributed by The New Yorker and he currently hosts the public radio show “The Sound of Cinema” on Delmarva Public Media. sWith a passion for themed entertainment, Nathan developed the first undergraduate introductory course on the industry taught at Salisbury, with plans to further expand the industry’s presence on campus in the future.
PHIL HETTEMA
THG Creative
Phil Hettema, founder and CEO of THG Creative, is a Buzz Price Lifetime Achievement Award recipient with a distinguished legacy of over 40 years in themed entertainment. He leads a worldclass team of experience designers, architects, and media producers known for creating uniquely compelling guest experiences with great emotional resonance. His work has been honored with numerous TEA Thea Awards, including One World Observatory (2016), Beyond All Boundaries (2010), FiestAventura (2000), The Amazing Adventures of Spider-Man (2000), Universal’s Islands of Adventure (2000), and Terminator 2: 3D (1997).
RICH HILL
Sally Dark
Rides
Rich graduated from The Art Institute of Pittsburgh with a degree in Industrial Design Technology and spent his early career in Orlando, creating animatronic characters for Disney, Universal Studios, Cedar Fair, Six Flags, Lotte World, and others. Rich joined Sally Dark Rides in 1999, where his current role is Chief Creative Officer. His creative vision, leadership, and determination have pushed Sally Dark Rides’ level of innovation in attraction design and production to new heights. Dark ride designs he spearheaded have been well regarded in the industry, with Thea Awards given to Sesame Street: Street Mission, Justice League: Battle of Metropolis, and Treasure Hunt: The Ride.
EDWARD HODGE
BRC Imagination Arts
Shaping award-winning brand, cultural, and entertainment experiences, Edward’s work includes “Legend of Luna” at Great Wolf Lodge, SCADstory at SCAD, and the Thea-awarded Hebrew Bible Experience at the Museum of the Bible. With over 20 years in themed entertainment, Edward, as VP, Creative & Innovation, blends bold creativity with operational precision, crafting immersive attractions that captivate audiences and deliver measurable client value. Known for leading innovative, cross-functional teams, his passion for collaboration drives transformative guest experiences that seamlessly integrate storytelling, artistry, and strategic impact.
ZSOLT HORMAY
Walt Disney Imagineering
In his role as a creative executive, Zsolt is a highly skilled and world-renowned expert in the design, creation and construction of themed environments at Disney sites in China, France, Japan and the United States. Zsolt’s projects include Cars Land at Disney California Adventure, Pandora – The World of Avatar at Disney’s Animal Kingdom, and Fantasy Springs at Tokyo DisneySea. Zsolt is also the creative executive for the Themed Finishes Art Studio at Walt Disney Imagineering, which encompasses the four
major disciplines in placemaking: rockwork, character paint, character façade, and hardscape.
MELISSA JESELNICK
Great Wolf Resorts
Melissa’s career began in project management at Walt Disney Imagineering, where she spent 15 years leading multidisciplinary concept development, design, production and construction efforts for Walt Disney World including rides, queues, placemaking, resorts, and RD&E. The shared values of optimism and storydriven guest/user experience design brought Melissa to IDEO where she led management and business operations of org transformation programs. Joining Great Wolf Lodge in 2022, Melissa, Director, Attractions & Entertainment - Operations Development & Integration, has been instrumental in projects with a unique focus on theming and IP-forward storytelling, while ensuring a seamless transition from construction to operations.
THOMAS JOLLY
Creative Artistic Director and ceremonies Paris 2024
Artistic Director for the ceremonies of the Paris 2024 Games, Thomas is an awardwinning French actor, comedian, and director of theater and opera, known for his bold and innovative approach to contemporary theater. The Olympics opening ceremony is reputed the largest urban show ever staged around the world, with 600,000 spectators, setting a record for French television viewership with nearly 25 million viewers and with nearly 2 billion viewers worldwide. Dedicated to renewing the theater scene, he continues to inspire and surprise with his artistic choices, championing French performing arts.
MICHAEL JUNG
Walt Disney Imagineering Live Entertainment
As Creative Executive, Theatrical Development for WDI, Michael is responsible for leading the creative development for entertainment experiences for Disney’s Parks, Resorts and Cruise Lines around the world. Most recently Michael collaborated with Cirque Du Soleil on the new show Drawn to Life - this first-ever collaboration between Cirque du Soleil, Walt Disney Animation Studios and Walt Disney Imagineering which takes audiences on a journey into a world where animation comes alive through the mesmerizing virtuosity of Cirque du Soleil’s acrobatic mastery.
MASAKI KAWAHARA
Nomura Co., Ltd.
Dedicated to crafting spaces that deliver joy and excitement, Masaki Kawahara is known as a visionary in designing environments with immersive experiences that captivate visitors. From the foundational planning of visitor attractions to the final spatial
presentation, he has led numerous high-profile projects. As Executive Creative Director, he specializes in intricate staging that seamlessly integrates video, large-scale sculptures, sound, lighting, and more.
ESPEN KNOOP
Disney Research
As a Research Scientist at Disney Research Zurich, Espen Knoop designs and builds robots. He joined Disney Research in 2016 and has worked on a range of robotics projects that include legged robot characters, tools for Audio-Animatronics figures, soft robots, and human-robot interaction. He holds PhD and MEng degrees from the University of Bristol.
CHRISTIAN LACHEL
BRC Imagination Arts
Chief Creative Officer at BRC, Christian is a global leader at turning brand experiences, museums, and cultural attractions into celebrated destinations for leading companies, brands, and institutions around the world. His projects include the Jameson Distillery Bow St., Ford Rouge Factory Tour, The Heineken Experience, the Guinness Storehouse, the Volkswagen Transparent Factory Tour, “Moments of Happiness” at World of CocaCola, “Dream Big” for China Mobile and China Telecom at Shanghai World Expo 2010, AMOREPACIFIC’s “Story Garden,” Rock and Roll Hall of Fame, The Abraham Lincoln Presidential Library and Museum, The Museum of Liverpool, and the newly announced Chicago Blues Experience.
CHRIS LANGE
Creative Studio Berlin GmbH
Over 25 years, Chris has led international design and installation teams in attraction and theme park development and earned multiple awards. As Chief Creative Officer & Owner of CSB, his project, Deutschlandmuseum, recently received a Thea Award. As former Creative Executive at Europa-Park, Chris introduced a new era of storytelling and show quality in the implementation of some 40 projects, including Rulantica water park. Previous projects include 20th Century Fox World Malaysia, Adlab Imagica Mumbai and LEGOLAND California. Chris serves as a Vice President on the TEA International Board of Directors and was named a Blooloop Theme Park Influencer.
MATTHIAS LANGE
Europa-Park
Matthias Lange grew up in the Black Forest near Europa-Park, sparking his passion for amusement parks from an early age. With an apprenticeship in carpentry and a degree in graphic design, he built a strong foundation for his career in themed entertainment. In 2010, he joined the Europa-Park design team, contributing to such major projects as Voletarium (Art Director, 2017) and Rulantica (Senior Art Director, 2018). Matthias is Head of
Design and Development and since April 2019 has overseen the creative development of Europa-Park and Rulantica, proudly maintaining the resort’s identity while guiding its artistic growth and expansion.
MATTHEW JORDAN LEEDS
Matthew Jordan Leeds is an acclaimed composer whose evocative compositions span film, television, theme parks, live sports, and video games. Renowned for creating music that elevates storytelling and fosters deep emotional connections, some of his recent projects include collaborations on D23 2024, Disney Dreams that Soar, in-game entertainment for the Cleveland Cavaliers, Closed for Storm on Amazon Prime Video, and the MLB All-Star Game. With an unwavering dedication to his craft, Matthew continuously seeks to redefine the art of musical storytelling, pursuing innovative projects that challenge conventions and leave a lasting impression.
DIANE LOCHNER PGAV
Diane is a principal at PGAV, where she has shaped iconic destinations for renowned clients - always with a focus on understanding what guests seek, feel, and need. She values diverse perspectives, listens intently to visitors’ needs, and designs environments that foster connection, curiosity, and engagement. With a holistic approach to design, Diane guides projects from master planning to concept development and project delivery, ensuring every space is meaningful and memorable. From breathing new life into public spaces to crafting immersive environments that engage visitors, Diane’s expertise has impacted the places we explore and the stories we share.
GREG LOMBARDO
Netflix
As VP, Live Experiences, Greg leads the team responsible for bringing Netflix stories to life through innovative out-ofhome experiences. Greg and his team have launched Netflix live experiences around the world. Notable recent projects include the Squid Game immersive experience and the Olivier Award winning Stranger Things: The First Shadow on London’s West End. Greg and his team also led the development of Netflix House, permanent retail, dining and entertainment destinations that begin rolling out in 2025. Before Netflix, Greg held various leadership and creative positions, including SVP Location Based Entertainment at 20th Century Fox, and Creative Director at BRC Imagination Arts.
MARIE MARKS
Paramount Global Experiences
Marie Marks is head of Themed Entertainment at Paramount, leading global brand licensing, strategic planning, and creative development for LBE. She oversees iconic IPs, including Star Trek, Top Gun, Mission: Impossible, and Nickelodeon, driving
theme parks, hotels, immersive and stage experiences. Marie played a key role in Paramount’s theme park development in South Korea and has spearheaded the impressive expansion of Nickelodeon and Paramount hotels. With 20 years experience in entertainment industry leadership, she is a multiaward-winning executive, named among Blooloop’s Top 50 Influencers and recognized by Women in Business as one of the Top 100 inspirational leaders in LA.
LUC MAYRAND
Walt Disney Imagineering
As Senior Creative Executive at WDI, Luc leads the creation of ideas from the earliest stages, to then develop them into the experiences inside and outside the parks.
Central to the process are rapid iteration, a wide reach in partnerships, and deep collaboration in the diverse teams involved. He has used this approach successfully for attractions, shows, resorts, and new business development. Recent projects include the expansions of Hong Kong Disneyland and Shanghai Disneyland. Prior to Disney, Luc worked on films, television and experiences around the world. He is motivated by a lifelong passion for the future, stories, culture, science and design.
SHAWN MCCOY
Imagine
For over 30 years, Shawn McCoy has provided overall strategy, concept and business development for a wide variety of attractions and cultural destinations around the world. Shawn has written several internationally published articles concerning and attractions industry and regularly speaks at conferences, seminars and other events. For the past 15 years, he has presented the popular “Trends, Techniques and Technologies” session at IAAPA and has also been interviewed as a trends expert by mainstream publications and media such as Forbes, USA Today and CNN. He is SVP, Business Development & Creative Strategy at Imagine.
KIA MEREDITH-CABALLERO
Cortina Productions
Kia is an award-winning creative director and producer with 20+ years’ production experience. Her commitment to candid and creative storytelling allows her to develop compelling, impactful, and educational media experiences. Specializing in film production, her skills include script writing, content development, directing, edit supervision, and production logistics. Kia has produced numerous media exhibits for clients like Smithsonian National Museum of African American History and Culture, Atlanta History Center, Jackie Robinson Museum, and International African American Museum. Kia earned a Bachelor of Fine Arts in Filmmaking from the School of Visual Arts in New York.
LUKAS METZGER
Europa-Park
Lukas Metzger has been Park Manager and Head of Park Operations at EuropaPark since November 2019. He began his career at age 16 as a seasonal worker at Europa-Park, later studying business administration with a focus on leisure management. After working at Heide Park Resort with Merlin Entertainments, he returned to Europa-Park in 2017 as assistant to Michael Mack. Lukas is also active within IAAPA, currently serving as an IAAPA EMEA Board Member and Chair of the EMEA Education Subcommittee. His focus is on operational safety, guest experience, and continuous development within the theme park industry.
MARTINA MORALE
International African American Museum
Martina is a museum professional with ten years of experience. For the past five and a half years at the IAAM, she has played a key role in developing the museum’s collection and completing the core and special exhibitions programs, as Director of Curatorial and Special Exhibitions. Martina holds a BA in History from Benedict College, a Master’s in Liberal Arts with a concentration in history from the University of St. Thomas and certificates in Public History and Museum Studies from the University of West Georgia.
JULIANA MORENO Wild Optimists
The award-winning Wild Optimists is an interactive design company creating new ways to play for location based entertainment, events, brand marketing and tabletop gaming. The Wild Optimists have been on the forefront of creating interactives that make guests feel like the hero through collaborations with Universal Orlando, Mall of America, Hasbro, Gaylord Hotels, AREA15 and many more. Wild Optimists started when they created the first tabletop escape room game: Escape Room In A Box (licensed to Mattel.) They have nine published tabletop games and have sold over half a million units.
JARVIS DUC CUONG NGUYEN
Sun Group
As Deputy Head of Entertainment Business Development, Jarvis is a young professional in Vietnam’s emerging entertainment industry. He seeks to connect Vietnam with the world by introducing global entertainment standards while showcasing Vietnamese creativity internationally. As the industry grows, he focuses on practical innovation, collaboration, and sustainable development to build a solid foundation for future productions. Through international partnerships and world-class projects, Jarvis aims to contribute to Vietnam’s position as a competitive player in global entertainment. His work reflects a dedication to meaningful progress, ensuring that Vietnam’s entertainment industry develops with both quality and global relevance.
ERIC PARR
Universal Creative
As SVP, Creative Development, currently Eric manages the Ride Design and Show Technology team working on innovative prototypes and R&D of new and emerging technologies. Project highlights include Super Nintendo World, Hagrid’s Magical Creatures Motorbike Adventure, Harry Potter and the Escape from Gringotts, and several prototypes for Epic Universe. He was on the Adventures of Spider-Man team. He also has 10+ years providing creative direction for museum exhibitions. Eric consulted on multiple rides and attractions for Walt Disney Imagineering, including the Ratatouille ride, and Pirates of the Caribbean for Shanghai Disney; plus concept development for Universal attractions including Harry Potter and the Forbidden Journey.
BROOKE PATTERSON
Great Wolf Resorts
As Chief Brand Officer, Brooke is focused on driving the Great Wolf brand vision. She views her role as not only an innovative storyteller but a catalyst to improve the lives of families with unique encounters built through memorable guest experiences. Graduating with a Bachelor of Arts in Hospitality Management from Cornell University, Brooke has more than 15 years of hospitality experience, with an exceptionally broad range of experience from her time at both Starwood Hotels and Celebrity Cruises. She’s been a valued member of leadership with Great Wolf Lodge since 2017, becoming Chief Brand Officer in 2023.
TERRY PETTIGREW-ROLAPP
Hatch Escapes
Terry, Co-Owner of Hatch Escapes, spent his teens doing graphic arts and computer programming, his 20s writing musical theater and teaching, and his 30s running a moving company and raising teenagers. Now he designs and builds escape rooms.
PAULINE RAVRY
Futuroscope
A graduate of an engineering school specializing in Building, Planning and Architecture, Pauline first worked in project management in the social housing sector, before joining Futuroscope four years ago. There, as Project Manager, Pauline is in charge of the park’s development projects, including the design and implementation of new attractions, restaurants and hotels. “What I love about my job is that we’re always looking to take immersion to the next level, to give visitors a change of scene and take them into an unexpected, immersive world.”
INSPIRE WEEK Segment Hosts + Speakers
THIERRY REBOUL
Executive director creation and ceremonies Paris 2024
Thierry Reboul was already behind several events for the Paris 2024 bid committee, such as the installation of the floating athletics track on the Seine in 2017, an image that circled the globe. In 2018, he was appointed Executive Director of Ceremonies, Creation, and Special Projects for the Paris 2024 Organizing Committee of the Olympic and Paralympic Games. He is notably the creator of the Olympic opening ceremony on the Seine and the Paralympic ceremony at Place de la Concorde, the first ceremonies in history to take place outside a stadium, and will lead, alongside Thomas Jolly and their teams, all four ceremonies.
MORGAN LEE RICHARDSON
Mangolin Creative
Morgan Lee Richardson is a globally recognized artist, designer, wildlife conservationist, and creator of immersive themed experiences. As a Founding Partner of themed entertainment design studio Mangolin Creative, Morgan has been pivotal in crafting groundbreaking experiences for theme parks and cultural attractions worldwide. His work with partners like Walt Disney Imagineering, Cedar Fair, Paramount Parks, Nickelodeon, and Dr. Jane Goodall showcase his expertise in leading creative development across a diverse range projects. Morgan believes in leveraging art and design to advocate for wildlife conservation and environmental stewardship.
RICK ROTHSCHILD FAR Out!
Blending a unique set of entertainment skills developed over 50 years in the themed entertainment industry, Rick blends creative perspective with technical knowledge to provide vision and direction to the integration of complex ideas, story, and systems. With 31 years as a WDI creative executive and 17 years helming his own company as Chief Creative Officer, Rick has led the development and production of ground-breaking attractions around the world. Rick is a TEA Master and a member of the Academy of Motion Picture Arts and Sciences, the Producers Guild of America, and the Visual Effects Society. His projects have received 10 Thea Awards.
ARIEL RUBIN Wild Optimists
The award-winning Wild Optimists is an interactive design company creating new ways to play for location based entertainment, events, brand marketing and tabletop gaming. The Wild Optimists have been on the forefront of creating interactives that make guests feel like the hero through collaborations with Universal Orlando, Mall of America, Hasbro, Gaylord Hotels, AREA15 and many more. Wild Optimists started when they created the first tabletop escape room game: Escape Room In A Box
(licensed to Mattel.) They have nine published tabletop games and have sold over half a million units.
EVI SARI
WildBrain CPLG
Evi Sari leads Location-Based Entertainment for WildBrain CPLG, a global powerhouse in entertainment, sports, and brand licensing. The agency works with such brands as Peanuts, Teletubbies, Playmobil, SEGA, Absolut Vodka, MotoGP, Chupa Chups and more. In her previous role as VP of LBE for Paramount Consumer Products and Experiences, Evi drove business and creative partnerships across Asia for Paramount Pictures, Nickelodeon, MTV, and CBS. Earlier in her career, as Senior Creative Director at Thinkwell Group’s Beijing office, she contributed to visionary concepts for Ferrari World China, Lionsgate Entertainment World Zhuhai, Geely Volvo World of Motion theme park and MGM China Resort Hainan.
DUSTIN SCHOFIELD
Walt Disney Imagineering
In his role as an Executive Creative Director, Dustin explores possibilities for future Disney attractions. During his tenure at Imagineering, Dustin helped develop concepts for New Fantasyland at Magic Kingdom, acted as a show designer for the Mystic Point and Grizzly Gulch expansions at Hong Kong Disneyland, and contributed to projects at Tokyo Disney Resort and Shanghai Disney Resort. He led the creative efforts for two Thea Awardhonored projects at Shanghai Disneyland – Camp Discovery Challenge Trails and the recently-opened Zootopia.
STACI SCHOFIELD
Walt Disney Imagineering
In her role as a Lead Designer, Staci Schofield has directed many bluesky concepts for Disney theme parks around the world. Since starting with Imagineering in 2003, Staci has worked on Imagineering projects such as the reimagination of Space Mountain at Tokyo Disneyland and Toy Story Mania! along with playgrounds, retail shops, interactive experiences, and dining locations. Most recently she finished work on a refresh at Disney’s Animal Kingdom that include the interactive Wilderness Explorers experience, inspired by Disney and Pixar’s award-winning film Up
DAYTON SCHROETER
SmithGroup
Dayton Schroeter is a visionary leader in the museum architecture field, and new recipient of a Thea Catalyst Award. He has 30+ years’ experience shaping culturally significant and inclusive spaces. As Vice President and Design Director at SmithGroup, a leading museum architectural firm, Dayton has consistently demonstrated his ability to create engaging and transformative
experiences that resonate deeply with communities. Under Dayton’s leadership, SmithGroup has become a pioneer in embracing diversity and crafting meaningful and impactful experiences. His dedication to building strong connections with communities through design has profoundly and positively impacted the museum landscape.
PAUL SEDGWICK LVO
The Crown Estate
A Chartered Surveyor, Paul joined The Crown Estate in 2014, as Deputy Ranger at Windsor. In 2021 he was promoted to Managing Director of both the Windsor & Rural portfolio extending to 205,000 acres of land across England & Wales. As Deputy Ranger, Paul reports to The Ranger of The Great Park, His Majesty King Charles III and oversees over 16,000 acres, including forestry, horticulture, organic farm and farm shop, tourism, residential and commercial property activities. He was awarded the LVO by His Majesty The King in the New Years Honours List 2024.
ERMINIO SERPENTE ECA2
Erminio is a creator who weaves dreams into tangible structures, sculpting spaces that embrace form and function with meticulous care. Before joining ECA2 where he is Chief Architect & Stage Designer, he worked in various architectural offices in Paris and Florence, developing a rich understanding of macro-scale urban design and masterplanning and a strong interest in scenography. Technology-oriented, he finds himself at the threshold of stage design and R&D, and at the forefront of sustainability. Erminio is constantly redefining scenographic principles, enforcing the use of renewable and energy-efficient materials and thinking innovatively, especially on reversible design approaches.
MATTHEW SOLARI
BRC Imagination Arts
Matthew is an accomplished creative leader and storyteller with extensive experience in experiential design, immersive storytelling, and strategic innovation. As VP, Creative & Story at BRC Imagination Arts, he has spearheaded transformative projects for renowned clients, including NASA’s Kennedy Space Center, the Barnum Museum, and the Herbert Hoover Presidential Library and Museum. His portfolio also features groundbreaking work such as Great Wolf Lodge, SCADstory, and the Hebrew Bible Experience. With a passion for collaboration and a talent for weaving compelling and emotional narratives, Matthew inspires teams to deliver experiences that harmonize artistry, engagement, and strategic impact.
SUSAN STOREY, APR, ICAE
Storey to Story Communications
Susan is a passionate, committed professional with expertise in strategic public relations, branding, reputation management, social media strategy,
crisis communications, event planning, and corporate communication. Specializing in non-profit communication, cause-related marketing, media relations, and team development, Susan thrives in the ever-changing PR landscape. She often emphasizes, “It’s not a matter of if, but when,” while leading crisis communications seminars. Susan is driven by the impact of communications on a company’s success and finds great satisfaction in seeing ideas come to life across various platforms.
GABRIELLE CHUYU TAN Sun Group
With nearly a decade of experience working alongside Franco Dragone, the visionary behind the “O” Show, Gabrielle has built a career in the global location based entertainment industry. She has taken on pivotal roles ranging from artistic project lead to show director, showcasing her expertise in conceptualization, creation and staging. In recent years, Gabrielle has contributed to acclaimed productions such as “La Perle” by Dragone in Dubai, “How to Train Your Dragon: Untrainable” at Universal Studios Beijing, and “Kiss of the Sea” in Phu Quoc, Vietnam, further solidifying her reputation as a creative force as Deputy Head of Creative Direction, Sun Group.
NAOKI TANAKA dentsu
With an academic background in science and technology, Naoki joined dentsu as a copywriter. But soon his creative talent crossed boundaries, as he combined design, technology, and traditional advertising skills to provide media-neutral solutions for various clients. Besides working on client solutions, he also spends time on R&D, experimenting with creative ideas and technology in his Creative Director role. As a result, Naoki has won numerous awards. His most iconic works are the Tokyo 2020 Paralympic Opening Ceremony and “All Players Welcome,” which uses technology to unleash the creative potential of individuals with disabilities.
DAREN ULMER
Mousetrappe
For over 35 years, Daren Ulmer has been a key contributor to the experiential attractions and entertainment industry creating experiences for world-class clients such as Disney, Universal Studios, Ferrari, PortAventura, NASA/Kennedy Space Center Visitor Complex, One World Trade Center and more. Daren is Founder of Mousetrappe, the award-winning Media-Based Experience Design Studio, part of the Allureum/Medici XD development group. This talented creative media team is behind such productions as Happily Ever After at the Magic Kingdom, Beyond All Boundaries at the National WWII Museum, The Tree of Life Awakenings at Disney’s Animal Kingdom, Ferrari Experience at PortAventura World, and more.
INSPIRE WEEK Segment Hosts + Speakers
JUNIOR USARAGA
Walt Disney Imagineering
In her role as a Principal Production Designer, Junior functions as the bridge between creative leaders’ vision and all others in the Imagineering Show Design & Production Studio to ensure the content and integrity of the creative concept is maintained throughout the design, production and installation process. An Imagineer for 15 years, she has held roles that include scenic designer and art director at sites such as Shanghai Disneyland and Tokyo DisneySea. She’s currently working on a Coco-themed experience coming to Disneyland Resort, where she manages the show scope in coordination with other WDI design disciplines.
PETER VAN RODEN
Warner Bros. Discovery Global
Themed Entertainment
As Executive Vice President, Peter oversees the Studio’s global strategy of growth in the creation, development, and execution of licensed location-based entertainment, live events, exhibits, and theme park experiences based on WB franchises, stories, and characters. His 30+ years’ experience in IP production, marketing and creative management has included roles with the Walt Disney Company, Jim Henson Company, Sesame Workshop and National Geographic. He has overseen the launch of The Wizarding World of Harry Potter theme lands at Universal parks, Warner Bros. World Abu Dhabi, The WB Abu Dhabi hotel and countless touring experiences.
STEPHEN VASS CAP.CO
Over the past decade with CAP.CO, Steve has created unique play structures in the UK and beyond. As Head of Design he is involved at every stage of the design process, from concept through to construction, and ensures that all of our bespoke design and build projects feel entirely of-their-place. Steve loves to create adventurous places in the most fantastic of settings. Whether in the grounds of 18th-century castles, the gardens of stunning country estates, on paradise islands or deep within UNESCO World Heritage Sites, he continues to challenge and disrupt the art of the possible through play.
MAYA VYAS
Walt Disney Imagineering
As a Senior Visual Effects Designer, Maya works on digital media and animation within Disney attractions. Her role touches all aspects of a project, starting in blue sky and continuing through the concept phase and installation. An Imagineer for seven years, she’s been part of major projects such as Fantasy Springs at Tokyo DisneySea, Tiana’s Bayou Adventure, and Mickey & Minnie’s Runaway Railway, and she’s currently working on the Encanto-themed attraction coming to Disney’s Animal Kingdom. She holds a degree in mathematics from New York University and an MFA from Savannah College of Art and Design.
TOMMY WALLACH
Hatch
Escapes
Co-Owner of Hatch Escapes, Tommy has published five novels, including We All Looked Up, which was six months on the New York Times bestseller list. His limited series JonBenet, starring Melissa McCarthy and Clive Owen, will be released on Paramount+ in 2025, and his musical, Vicky & Frank, is currently in development for Broadway by eight-time Tony Award winner Joey Parnes. Hatch Escapes has produced the 15-hour narrative tabletop game Mother of Frankenstein and two escape rooms: Lab Rat, ranked the 8th best room in the world in 2017, and The Ladder, recipient of a 2025 Thea Award.
DOLCE WANG
Dolce’s passion - as a Creative Director / Music-Tech installation artist - is in creating immersive experiences that explore the human story, reminding guests of what it means to be alive. “Two decades have passed quickly in my entertainment career, where I enjoy leading talented and wacky teams of artists and engineers to tell emotionally-driven stories, whether in theme park design, music, film, or interactive installations in the US and Asia.” In a variety of creative and business leadership roles she has worked with such companies as Walt Disney Imagineering, Fantasy Works Interactive and MoonShine Animation. Clients include NASA, the Tokyo Olympics, and the United Nations.
CHANG XU
Walt Disney Imagineering
In her role as a Senior Producer, Chang works with talented team members from around the world on projects for Tokyo Disney Resort. Chang’s previous efforts include the Zootopia land at Shanghai Disney Resort and World of Frozen at Hong Kong Disneyland, where she led teams in the field as a creative producer. Chang holds a degree in Applied Linguistics from the Communication University of China with a minor in journalism and a master’s in Professional Media & Media Management from Southern Illinois University.
ROBERT L. ZACKERY III
Primer Development Group
Primer D.G. enhances organizational performance, team behaviors and competitive advantage. Primer D.G. President, Zack is a Senior Fellow at The Center for the Study of the Presidency and Congress; Treasurer at the BLK OPS Foundation; VP of the Special Operations Memorial Foundation; Adjunct Instructor at Joint Special Operations University, and volunteers with the HC Sheriff’s Office Detention Services Resurgence Program. Zack is a retired USAF TACP/Special Operator and Command Chief Master Sergeant with nine combat deployments. He fostered partnership capacity with 22 nations on behalf of the Department of State and Department of Defense.
INSPIRE CONFERENCE
FRESHNESS PARTNER | LANYARD SPONSOR POWER PARTNER
INSPIRE CONFERENCE BREAKFAST SPONSOR
INSPIRE THE NIGHT PRESENTING SPONSOR
INSPIRE THE NIGHT SPONSOR
REGISTRATION FOR SATE EUROPE OPEN SAVE THE DATE FOR SATE APAC
