05/30/2006 - American Marketing Association Honors Local Study Abroad Provider FOR IMMEDIATE RELEASE CONTACT: Kelly Martínez, Marketing Coordinator 480-557-7900 Tempe, AZ - The American Marketing Association (AMA) held their annual AMA Phoenix Spectrum Awards, honoring marketing professionals and their work within small and large companies across diverse industries based throughout the valley, on May 17th at the Valley Ho Hotel in Scottsdale. The AMA Spectrum Awards program honored 24 categories from design to research, advertising, sales, event promotion and public relations. Tempe-based study abroad provider Cultural Experiences Abroad (CEA) won the category for Consumer or Business Catalogs – the use of catalogs to generate direct response – for their 2006-2007 Study Abroad Catalog. This is the third AMA award CEA has received in the past four years. Found online at http://www.GoWithCEA.com, Cultural Experiences Abroad sends US and Canadian college students on study abroad programs to 35 universities in 11 countries including Argentina, Australia, Czech Republic, Costa Rica, England, France, Hungary, Ireland, Italy, Mexico, and Spain. CEA’s goal in creating the catalog was to differentiate themselves from their competition, spur increased customer interest and ultimately generate more leads and sales. The award-winning catalog helped produce a 27% increase in student enrollment and a 40% increase in overall revenue for the company. Additional Spectrum Award winners included Blue Cross Blue Shield of Arizona Breault Research Organization, Brodeur, Direct Alliance, Eight/KAET, I-ology, Off Madison Ave, Scottsdale Convention & Visitors Bureau, Shonna James Communications LLC, Spark, SRP, Terralever, United Printing & Mailing LLC. Companies who received an AMA Spectrum Award were chosen by a highly respected panel of Valley-based marketing professionals based on the criteria of challenge insight, objectives, strategies, tactics and results. To learn more about the American Marketing Association and the Spectrum Awards, visit: http://www.amaphoenix.org/spectrum06/spectrum_awards.htm To learn more about Cultural Experiences Abroad, visit: www.GoWithCEA.com ###
Press Release - 2006: American Marketing Association Honors Local Study Abroad Provider
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