How to Stay on Top of SEO Trends and Updates in 2023?

Search engine optimization (SEO) is a dynamic and ever-changing field that requires constant learning and adaptation. SEO trends and updates are influenced by various factors, such as Google algorithm updates, core web vitals, emerging technologies, user behavior, and more.

In this article, we will cover some of the most important SEO trends and updates that you need to know in 2023 and how they affect your website performance and ranking.

We will also share some predictions and tips for staying ahead of the curve in SEO or you can also get search engine optimization consulting services nearby.

Google Algorithm Updates

Google is constantly updating its algorithm to provide the best possible search results for its users. Some of these updates are minor and barely noticeable, while others are major and have a significant impact on the SEO industry.

One of the most recent major updates was the page experience update, which was rolled out in June 2021. This update introduced core web vitals as a ranking factor, which measure how fast, stable, and user-friendly a web page is.

Core web vitals include three metrics:

● Largest Contentful Paint (LCP): the amount of time it takes the largest content asset on the page to load.

● First Input Delay (FID): how long it takes for your site to respond to a user’s first interaction with the page.

● Cumulative Layout Shift (CLS): how many unexpected layout shifts occur during the lifespan of the page.

Improving core web vitals signals across your pages is bound to have the most tangible impact on your search engine performance in 2023. You can use tools like Google Search Console and PageSpeed Insights to identify and fix any issues with your core web vitals.

Another major update that is expected to happen in 2023 is the MUM update, which stands for Multitask Unified Model. This is a new artificial intelligence system that can understand complex and nuanced queries across languages and formats.

MUM can analyze text, images, videos, and audio at the same time and provide more relevant and comprehensive answers. For example, if you ask MUM “How can I find a good search engine optimization consulting service?”, it can understand that you are looking for a professional service that can help you improve your website’s visibility on search engines.

MUM can also compare different sources of information and generate new insights. For example, if you ask MUM “What are some SEO best practices for ecommerce websites?”, it can compare different ecommerce websites and provide you with some tips based on their performance.

To prepare for the MUM update, you need to create high-quality content that answers complex and specific questions that your target audience might have. You also need to optimize your content for different formats, such as images, videos, and audio.

People Also Ask

Another SEO trend that you need to pay attention to in 2023 is the people also ask feature. This is a feature that shows up for about 48.6% of searches and provides a list of related questions that users might have.

The people also ask feature is a great opportunity to get your content ranking in a prominent position on the search results page. It can also help you generate more traffic and leads by providing useful information that answers your audience’s queries.

To rank in the people also ask feature, you need to provide answers to common questions in your content. You can use tools like AnswerThePublic or AlsoAsked to find out what questions people are asking about your topic.

You also need to structure your content in a clear and concise way that makes it easy for Google to extract the answers. You can use headings, bullet points, lists, tables, charts, and other formatting elements to organize your content.

Video Marketing

Video marketing is another SEO trend that you need to leverage in 2023. According to HubSpot, video is the most preferred type of content among consumers, with 54% of them wanting to see more video content from brands they support.

Video marketing can help you boost your SEO performance by increasing your engagement, retention, conversion, and trust rates. Video can also help you rank higher on Google by appearing in rich snippets or video carousels.

To optimize your video marketing for SEO, you need to follow these best practices:

● Create engaging and informative videos that provide value to your audience.

● Use relevant keywords in your video title, description, tags, captions, and transcripts.

● Embed your videos on your website and optimize the surrounding text for SEO.

● Use schema markup to provide additional information about your video to Google.

● Promote your videos on social media platforms and encourage sharing and commenting.

EAT Signals

EAT stands for expertise, authority, and trustworthiness. These are three factors that Google uses to evaluate the quality and credibility of a website or a web page.

EAT signals are especially important for websites that belong to the YMYL category (Your Money or Your Life), which are websites that can affect a user’s health, happiness, safety, or financial stability. Examples of YMYL websites are health websites, financial websites, legal websites, news websites, etc.

To improve your EAT signals in 2023, you need to do the following:

● Create high-quality content that showcases your expertise and knowledge on your topic.

● Provide evidence of your credentials, such as certifications, awards, testimonials, reviews, etc.

● Link to reputable and authoritative sources that support your claims and data.

● Avoid misleading or inaccurate information that can harm your reputation and trustworthiness.

● Keep your content updated and relevant to the current situation and trends.

Image Optimization and Visual Search

Images are not only important for making your content more appealing and engaging, but also for improving your SEO performance. Images can help you rank higher on Google by appearing in image search results, which account for 22.6% of all internet searches.

Image optimization and visual search are two SEO trends that you need to leverage in 2023. Image optimization is the process of making your images load faster, look better, and provide more information to Google and users. Visual search is the ability to use an image as a query instead of text.

To optimize your images for SEO, you need to follow these best practices:

● Use descriptive and relevant file names and alt text for your images.

● Compress your images to reduce their file size and loading time.

● Use responsive images that adapt to different screen sizes and devices.

● Use schema markup to provide additional information about your images, such as title, caption, license, etc.

● Use high-quality and original images that match your content and brand.

To optimize your images for visual search, you need to follow these best practices:

● Use clear and focused images that show the main subject of the query.

● Use natural lighting and colors that reflect the real appearance of the subject.

● Avoid using text or logos on your images that can distract or confuse the visual search engine.

● Use multiple images from different angles or perspectives to show more details of the subject.

AI-Generated Content

Artificial intelligence (AI) is a technology that can perform tasks that normally require human intelligence, such as understanding language, recognizing images, making decisions, etc. AI can also generate content that is relevant, engaging, and optimized for SEO.