The Southampton Guide Advertising Rates

Advertising Opportunities with The Marketing Collective: 2013

Welcome to The Southampton Guide A complete package of publications and services to reach and engage with over 1 million visitors to Southampton.

The places to...

Visit in the City Shop & Browse Be Entertained Stay and Enjoy Includes Visitor Map & Vouchers

The Marketing Collective is a collaborative destination marketing agency producing a range of visitor publications for Southampton and surrounding areas, targeting staying visitors, day visitors, students and residents:

NEW for 2013

The places to...

The places to...

The places to...

Visit in the City

Visit in the City

Visit in the City

Shop & Browse

Shop & Browse

Shop & Browse

Be Entertained

Be Entertained

Be Entertained

Stay and Enjoy

Stay and Enjoy

Stay and Enjoy

Includes Visitor Map & Vouchers

Includes Visitor Map & Vouchers

Includes Visitor Map & Vouchers

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The Southampton Pocket Guide – the official guide to the city.

The Southampton Guest Guide – high-end lifestyle magazine specifically for distribution through hotels and accommodation providers.

The Southampton Events Guide – a bi-monthly events poster, website and social media channels promoting what’s on information to visitors and residents.

Images are for illustration purposes only

Published by

Our publications offer more than just an advert, and you are more than just a client.

We consider all advertisers as partners and work to give your brand and advert maximum exposure and the feedback necessary to measure your ROI.

All businesses advertising within The Southampton Guide publications will also feature on the new Southampton Portal www.discoversouthampton.com – the ultimate Southampton website being managed by Marketing Southampton.

The Southampton Pocket Guide

Distribution:

The Southampton Pocket Guide is THE official publication to attract visitors to Southampton, promoting the diverse range of attractions, entertainment venues, hotels and guest-houses, restaurants, pubs and bars, sports and leisure facilities, experiences and events.

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Over 30,000 guides are distributed at the beginning of the year to university students.

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10,000 are distributed through Southampton Tourist Information Centre and over 10,000 through Hampshire’s Tourist Information Centres

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8000 through Hedge End Retail Park (leaflet stand between M&S and Sainsburys) which receives a footfall of over 100,000 per week.

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30,000 are distributed through national distribution campaigns targeting a 2 hour drive time.

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4000 through events including The Southampton BoatShow

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16,500 through hotels and guest-houses across the city and surrounding area

The places to...

Featuring:

Visit in the City Shop & Browse

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Where to stay

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Where to eat

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Attractions to visit

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Travel & General information

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Special Offer vouchers

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Tear out city map

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Itineraries

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Events.

Be Entertained Stay and Enjoy Includes Visitor Map & Vouchers

Published by

Why advertise: •

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The only visitor publication for the city

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2013 print run of 120,000 copies

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Increased print-run year on year due to increased distribution and take-up providing high opportunity to see.

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Targeted distribution to reach a wide audience including: visitors, residents, students and cruise passengers.

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Downloadable versions hosted across key Southampton based websites including: www.visit-Southampton.gov.uk www.discoversouthampton.co.uk www.jurysinn.com | www.destinationsouthampton.co.uk www.dandgmedia.co.uk | www.seacity.co.uk

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Over 10,000 downloads and 70,000 page views

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Visitor reports and feedback are shared with all advertisers following the data collected through the Visitor Questionnaire allowing targeted marketing strategies.

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3000 distributed through city cruise terminals and Red Funnel ferry terminal

New for 2013 •

The Southampton Pocket Guide will distributed across channel Island travel agents and UK airports servicing Southampton.

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All advertisers in The Southampton Pocket Guide will also receive free listings on the new Southampton website - www.discoversouthampton.com “The Southampton Pocket Guide is mine of information on what to do and see in and around Southampton, very popular with our guests who value the content including the map and discount vouchers.”

Gavin Elliott Managing Director Chilworth Manor

What the people say...

New for 2013 – Nightlife location and listing feature to help plan evenings out across Southampton.

‘All of The Southampton Pocket Guide is useful – didn’t know so much happened across the city’

Ready.....

Steady.....

Cultural & Entertainment >>

Southampton Resident 2012

GO!

Sound of the city Southampton is buzzing with live music and across the city there is a vibrant network of pubs, clubs and studio venues where great live music, whatever your taste, can be enjoyed.

Turner Sims at the University of Southampton is one of the finest music venues in the country. Hosting over 60 concerts a year, attracting internationally renowned performances such as Hayley Westenra and pianist Alfred Brendel.

Southampton Guildhall is a multi-purpose venue staging major rock, contemporary and classical music events by national touring acts.

The Joiners in St.Mary’s has seen countless bands play there intimate stage from rock, indie, punk and metal. The Brook in Portswood is regarded by visiting acts as one of the best gigs in the south of England; and the famous Talking Heads which regularly hosts open mic nights, comedy and the most eclectic music. In the heart of Southampton’s Cultural Quarter and one of the coolest places to check out northern soul, fusion and jazz funk acts is the Soul Cellar on West Marlands Road. A number of restaurants and bars host weekly Live Music nights including the White Star Tavern, The London Hotel and Grand Cafe on Oxford Street, Pulcinella’s in Carlton Place and Chambers on London Road.

Live Music also features at city events across the year where local and emerging artists perform to great crowds. Look out for Ejector Seat Music Festival in May, The Mela Festival in July and Music in the City in October.

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History in the City >>

Family fun times Itinerary 2

Start your day as you mean to go on and use up some energy. For water babies the obvious choice is

A fascinating past

The Quays, featuring a great fun pool with jets and a whirlpool.

Also boasting Olympic standard diving and swimming pools, this centre has it all. If you prefer a dry option, head for the Alpine Centre, where you can try out skiing or the madness of Ringo’s, giant donuts that speed you down the slopes.

Southampton has welcomed tourists for nearly a thousand years. Its popularity began as a place of pilgrimage in the twelfth century due to being on the route to Canterbury. After the murder of Thomas Becket King Henry II travelled from his lands in France and landed at Southampton, where he had a castle. From there he journeyed onto Canterbury to make his own pilgrimage as atonement for his role in Becket’s death. Pilgrims wanting to follow the route the king had taken, started to flood into Southampton.

You can keep the kids happy at lunch time, with a vast array of themed restaurants, including TGI Friday’s at WestQuay Retail Park and La Margherita at Town Quay.

Walk off lunch and visit The Hawthorns Centre, where both young and old will be amazed by the variety of wildlife that is on our doorstep. This fantastic biodiversity centre lets you interact with all the creatures you’d expect to find and some you wouldn’t!

During the Victorian period, the port of Southampton grew and the celebrated White Star shipping line moved its headquarters to the city. It was from here that RMS Titanic set sail on her ill-fated maiden voyage in April 1912. The story of Titanic will feature part of the new SeaCity Museum which will open in April 2012, 100 years after the event.

If you need a rest later in the day, why not take in a film at Odeon cinema in Leisure World, or Cineworld or Harbour Lights Picture House at Ocean Village. If you would prefer a family musical or play, head for The Mayflower Theatre, where West End shows come to life.

Old Town New Discoveries Southampton’s Old Town is just to the south of the city centre.This magical part of the city boasts famous residents and visitors including the Pilgrim Fathers, William the Conqueror, Jane Austen and even Shakespeare who it is claimed visited the Dolphin Hotel and performed in the courtyard. Visit the Old Town at night on one of the famous Ghost Tours to reveal the spirits of the area!

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Over 7000 copies distributed per month

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By day, the Old Town is truly remarkable, capturing the essence of the Tudor period through a wealth of original architecture and attractions.

The 800 year old Bargate stands as a prestigious entrance to the Old Town and the spectacular Tudor House and Garden is not to be missed with an unique exhibition encompassing over 800 years of history on one site.

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ful’

rehensive and very use

‘The Guide is very comp Visitor from Oxford,

2012

‘A brilliant size with great informat ion on accommodation, events and eatin g out’

Visitor from Norwich, 2012

www.themarketing-collective.com

What do we know about the Southampton Visitor?

In 2011, we saw an increase of 86% in the number of Southampton Pocket Guide Questionnaire returned which is the highest amount to date. Our research tells us that: • 20% are on a Short Break • 17% visited as part of a Family day out • 11% visited prior to a cruise • 6% were on Holiday

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The Southampton Guest Guide

The Southampton Events Guide

Over 600,000 visitors stay in Southampton every year.

The Southampton Events Guide is a targeted, eye-catching A1 poster, website and social media channels to promote events, festivals and what’s on information to visitors and residents across Southampton.

The Southampton Guest Guide is a targeted lifestyle themed magazine targeting these visitors. Available exclusively in hotel and guest-house bedrooms providing an in-depth insight into places to visit, things to see and do and unique stories behind Southampton’s businesses.

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5% were on a University open day 34% were on a Day Trip 23% stayed Overnight in the city 37% of visitors stayed in a Hotel during their visit and 9% in B&B/Guest House accommodation 23% went shopping, 21% went sightseeing, 14% visited local attractions and 15% dined out in Southampton.

Why advertise?

Why advertise?

Posters are displayed in city hotels and guest houses reaching a vast number of staying visitors

There is no other publication exclusively available in accommodation venues.

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Print run of 20,000 copies running from April - October

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An editorial based lifestyle magazine providing a more interesting read for visitors who read cover to cover.

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Creative opportunities to tell unique stories to raise brand awareness.

Increased print run for 2013

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High-end glossy look and feel.

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Extremely popular publication with print run increasing on each issue.

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Distributed at consumer and trade events such as Excursions Group Travel Show and Cruise conventions.

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Product Placement opportunities.

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Double page, Full page or half page editorial options including contact details and logos ‘Both The Southampton Pocket Guide and The Southampton Guest Guide are very popular with our guests and are used as a guide to what to do when visiting Southampton’ Neil Brailsford, General Manager, Mercure Southampton Centre Dolphin Hotel

Events are promoted through The Southampton Events Guide Facebook page (400 likes) and @Soton_Events Twitter feed (868 followers)

Don’t forget to ASK about our distribution service around Southampton!

The Marketing Collective pride ourselves offering cost efficient and targeted solutions to leaflet and brochure distribution.

Managing a wide distribution network with many exclusive, high footfall sites, reaching families, visitors and residents who are interested in tourism, arts and entertainment.

Whether your audience is families, local residents, visitors, business people, young or mature, we have the distribution solution to help you reach them.

Distribution Campaigns are on a cost per thousand leaflet and start at £35. Site list available on request.

Call today to and find out more 023 8000 1655 or email info@themarketing-collective.com

MAY and June

Advertising ... is easy as 1, 2, 3 1. The Southampton Pocket Guide Sales close: 28th September Artwork deadline 19th October Early bird discount available – book your advert before the 31st August and receive a 5% discount.

Ad type Format

Price ex.VAT Dimension - width x height 2/3 large advert

General Advertising 1

Full page

£800

99mm x 210mm + 3mm bleed

2

2/3 page

£600

89mm x 130mm

3

1/3 page

£350

89mm x 62mm

2

1/2 size advert Accommodation

Accommodation providers ONLY 4

1/2 page

£465

89mm x 99mm

5

1/4 page

£225

89mm x 48mm

High Visibility Premium Pages Back Cover

£1200

99mm x 210mm + 3mm bleed

Inside Front Cover

£1000

99mm x 210mm + 3mm bleed

Page 3

£900

99mm x 210mm + 3mm bleed

1

1/3 advert

1/4 size advert Accommodation

3

5

NEW for 2013 Nightlife/entertainment listing

£45

99mm x 210mm + 3mm bleed

Example>>

3. The Southampton Guest Guide Sales close: 31st January 2013. Artwork deadline: 8th February 2013. Print March 2013 Ad type

Advert spec - width x height

Full page

Cost per issue

500 words

Half page

£495 +VAT

300 words

£345 +VAT

91mm x 130mm

£200 +VAT

Back Page Display

210mm x 297mm + 3mm bleed

£850 +VAT

Inside Front/Back Display

210mm x 297mm + 3mm Bleed

£795 +VAT

Product Placement Page

Contact to discuss

£50 +VAT

1/4 page Display

Sign up to the premium package... advertise in all THREE publications for 2012 and receive a discount.

3. The Southampton Events Guide Ad type

Dimension - width x height Cost per issue Series booking of 6 issues

Standard 99mm (w) x 140mm (h) Listing

4 per month

£140 +VAT

£120 +VAT per issue

£50 +VAT

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the Southampton

Call today to and find out more about our effective advertising packages

023 8000 1655

or email info@themarketing-collective.com

the Southampton

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