Online Media Guide 2009

Content drives traffic.....

Manufacturers like most other professionals are increasingly using the internet as their first port of call when researching, seeking examples of best practice, keeping up-to-date with news and short-listing suppliers.

With over 11 years of back issue content, genuine journalist driven daily news, comment, features and regular updates themanufacturer.com achieves a very high google ranking and visibility for manufacturers using search engines and as a result themanufacturer.com has become the website of choice for the UK manufacturing community.

Focussed editorial, breaking news and daily dialogue with the manufacturing industry are some of the ingredients which have helped the brand become so successful.

A rich mix of content variety is delivered from a great editorial team and a senior manufacturing audience actively engages in helping us keep our editorial focus on the most important issues and subjects in modern manufacturing.

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They opt in for a reason.....

Our weekly newsletter is highly popular in the manufacturing community with over 73,000 opted in manufacturers.

Their weekly digest provides opportunities to engage with them as they participate in good numbers in blog postings, white paper downloads, case studies features, seminars and clicking through to associated websites.

The e-newsletter provides our advertisers with a powerful and flexible tool to get your message to senior decision makers within UK manufacturing.

This year we are also launching new newsletters in the following specialist areas - Finance, Automotive, Green Tech / Sustainable Manufacturing, Supply Chain, Skills, Aerospace and Engineering

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The leading resource for the manufacturing sector

Content streams Our editorial team will always be the primary source of content on the website, as our top quality editorial and unique insight into the manufacturing sector is what sets us apart from our competition.

We have introduced more subtle methods of commercial interaction with our audience via the paid inclusion content types listed above. If you would like more details on how this works, please get in touch.

There are three different types of content on the website. Editorial content is written by our in-house team of editors and contributing writers. The Community content is written by our readers.

We offer paid inclusion opportunities for clients looking to get their content in front of our readers, but who wish to be less intrusive with their messaging, unlike traditional advertising.

Editorial content News Articles Interviews Company case studies Audio/videocasts Jobs Reports Digital Editions

Community content Blogs Comment Forums (coming soon) Networking (coming soon)

Paid inclusion content Blogs Comment Press releases Reports and whitepapers Audio/videocasts Microsites Newsletter sponsorship Event listings

Audience profile Job Responsibility (by function)

CompanyTurnover

This demographic information was taken from a data sample of 20,000 registered users.

(A sample of registered users is available upon request.)

Advertising options Traditional advertising positions Advert type Leaderboard Banner Skyscraper Mini ad MPU

£30 cpm £25 cpm £25 cpm £20 cpm £25 cpm

All advertising positions are sold on a CPM basis (cost per thousand) This gives you full transparency over the exposure you are getting and full control over your campaign budget, leaving no uncertainty over campaign ROI.

Sponsorship positions Zone sponsorship £1,000 - £2,000 per month These zones are Leadership and strategy Design and innovation World class manufacturing Skills and productivity IT in manufacturing Logistics and supply chain Operations and maintenance Sustainable manufacturing Newsletter sponsorship £1,250 What do you get?

1 x Leaderboard advert (animated gif or jpg) Up to 500 words editorial of your choice included within the newsletter.

All activity from your campaign will be tracked and we are able to provide you leads on activity around your campaign.

Additional services On top of the fixed advertising and sponsorship opportunities we offer a number of bespoke services for those clients looking for something tailored specifically for their needs or a solution which doesn’t fit into our standard advertising placements.

Some of these services include -

Webcasts and audio visual content

Filming, editing and hosting Location filming (at any UK location) Editing and mastering video DVD authoring of content in high quality (for marketing use) Encoding of video stream Hosting of video stream Passive traffic generation and active marketing Tracking and lead generation Hosted and moderated Q&A sessions

Packages start from ÂŁ5,000

Microsites and content hosting

Custom built microsites Lead generation / data capture Third party content hosting Tailored editorial written by our editorial team Integrated co-branding with The Manufacturer Targeted bespoke newsletters

Packages start from £7,000

Content hosting - Your content on our site

Flexible positions (blogs, articles, PDF downloads) Tracking and lead generation options Passive traffic generation and active marketing

Packages start from £1,000

Digital editions

Production and hosting of your digital edition Custom publishing or existing publication hosting White papers, reports, company magazines Delivery to our ditigal edition circulation Tracking and lead generation options Passive traffic generation and active marketing Packages start from £2,000

We love a challenge and would be happy to discuss any solutions you may have that aren’t listed in this guide.

A selection of existing clients

Contact us If you would like to discuss any of our services further, please get in touch Matt Day Head of Online Phone - 01603 671300 Email - m.day@sayonemedia.com

SayOne Media Ltd London Office Elizabeth House Block 2 Part 7th Floor 39 York Road London SE1 7NJ Norwich Office Britannia House 45 - 53 Prince of Wales Road Norwich Norfolk NR1 1BL